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Успешният Ръководител На Ххі the Successful Leader of Xxi Век 33 Century

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Успешният Ръководител На Ххі the Successful Leader of Xxi Век 33 Century “ИКОНОМИКА И УПРАВЛЕНИЕ” е научно списание на Стопанския факултет при ЮЗУ “Неофит Рилски”. В него се публикуват статии по актуални проблеми на икономиката и управлението на глобално, регионално и местно равнище. Главен редактор Chief Editor проф. д-р Чавдар Николов Prof. Dr. Chavdar Nikolov Зам. гл. редактор Deputy Chief Editor доц. д-р Рая Мадгерова Assoc. Prof. Dr. Raya Madgerova Редакционна колегия Editorial Board проф. д-р Васил Пехливанов Prof. Dr. Vasil Pehlivanov доц. д-р Георги Л. Георгиев Assoc. Prof. Dr. Georgy L. Georgiev доц. д-р Георги П. Георгиев Assoc. Prof. Dr. Georgy P. Georgiev доц. д-р Димитър Димитров Assoc. Prof. Dr. Dimitar Dimitrov проф. д-р Зоран Иванович Prof. Dr. Zoran Ivanovic (Университет в Риека, Р. Хърватска) (University of Rieka, Croatia) доц. д-р Людмила Новачка Assoc. Prof. Dr. Ludmila Novacka (Икономически университет – (University of Economics - Братислава, Словакия) Bratislava, Slovakia) проф. д-р Манол Рибов Prof. Dr. Manol Ribov проф. д-р Надежда Николова Prof. Dr. Nadejda Nikolova проф. д-р Бьорн Паапе Prof. Dr. Bjorn Paape (РВТУ-Аахен-Германия) (RWTH Aahen, Germany ) проф. д-р Пол Леонард Галина Prof. Paul Leonard Gallina (Бизнес факултет „Улиямс” на Университет (Williams School of Business, Bishop’s Бишъпс Шербруук, Квебек, Канада) University Sherbrooke, Québec, Canada) доц. д-р Стефан Бойнец Assoc. Prof. Dr. Stefan Bojnec (Университет в Приморска (University of Primorska Факултет по мениджмънт – Копер, Словения) Faculty of Management Koper – Slovenia) Академик Татяна Константинова Acad. Tatiana Constantinovа (Директор на Института по екология и (Dir. of the Inst. of Ecology and Geography география на Академия на науките, Молдова) of Academy of Sciences of Moldova) доц. д-р Ченгиз Демир Associate Prof. Cengiz Demir (Факултет по икономика и административни (Faculty of Economics and Administrative науки, Университет ЕГЕ, Измир, Турция) Sciences EGE University, Izmir, Turkey) Отговорен редактор Production Editor гл. ас. д-р Десислава Стоилова Chief Ass. Prof. Dr. Desislava Stoilova доц. д-р Преслав Димитров Associate Prof. Dr. Preslav Dimitrov Технически редактор и дизайн Technical Editor & Design Лъчезар Гогов Lachezar Gogov Основатели: доц. д-р Рая Мадгерова, проф. д-р Надежда Николова и проф. д-р Чавдар Николов ♦♦♦ 2005 г. ♦♦♦ Списанието се разпространява чрез международния книгообмен на Народна библиотека “Св. св. Кирил и Методий” в следните библиотеки и институции: Slavonic and East European Section – Oxford, England; Library of Congress – Washington, USA; United Nations – New York, USA; Square de Meeus – Brussels, Belgium; Российская государственная библиотека – Международный книгообмен – Москва, Россия; Институт научной информации по общественным наукам Академии наук РФ – Москва, Россия. Адрес на редакцията: Editor’s office address: Списание “Икономика и управление” Magazine “Economics & Management” Стопански факултет при ЮЗУ “Н. Рилски” Faculty of Economics – SWU “Neofit Rilsky” 2700 Благоевград, ул. “Крали Марко” 2 2 “Kraly Marko” Street, 2700 Blagoevgrad e-mail: [email protected] e-mail: [email protected] тел.: 073/ 885952 Tel: ( +35973) 885952 ИКОНОМИКА ECONOMICS И & УПРАВЛЕНИЕ MANAGEMENT НАУЧНО СПИСАНИЕ НА СТОПАНСКИЯ ФАКУЛТЕТ ПРИ ЮЗУ “НЕОФИТ РИЛСКИ” – БЛАГОЕВГРАД ГОД. VI, №1, 2010 JOURNAL FOR ECONOMICS AND MANAGEMENT SCIENCE OF FACULTY OF ECONOMICS–SOUTH-WESTERN UNIVERSITY – BLAGOEVGRAD VOL. VI, №1, 2010 СЪДЪРЖАНИЕ CONTENTS КЪМ ЧИТАТЕЛИТЕ 1 TO OUR READERS БИЗНЕС ЕТИКА BUSINESS ETHICS КРАСИМИРА БЕНКОВА KRASIMIRA BENKOVA БОЖИДАР ГЬОШЕВ BOZHIDAR GYOSHEV БИЗНЕС ЕТИКАТА КАТО ПРИЛОЖНА BUSINESS ETHICS AS APPLIED ETHICS ЕТИКА 2 ЕВРОПЕЙСКА ИНТЕГРАЦИЯ EUROPEAN INTEGRATION НИКОЛАЙ МАРИН NIKOLAY MARIN ИКОНОМИЧЕСКАТА И ПАРИЧНА ECONOMIC AND MONETARY POLICY ПОЛИТИКА СЛЕД ДОГОВОРА ОТ AFTER THE LISBON TREATY ЛИСАБОН 9 УПРАВЛЕНИЕ НА ЗНАНИЕТО KNOWLEDGE MANAGEMENT ЕЛЕНА КАРАЩРАНОВА ELENA KARASHTRANOVA ИРЕНА АТАНАСОВА IRENA ATANASOVA МОДЕЛ ЗА ПРИЛАГАНЕ НА A MODEL FOR IMPLEMENTATION OF THE ЗАВИСИМОСТТА МЕЖДУ DEPENDENCE BETWEEN RANDOM СЛУЧАЙНИТЕ СЪБИТИЯ В БАЗИТЕ EVENTS IN KNOWLEDGE BASES ОТ ЗНАНИЯ 17 УПРАВЛЕНИЕ НА ЧОВЕШКИТЕ HUMAN RESOURCES РЕСУРСИ MANAGEMENT ВАЛЕНТИН ВАСИЛЕВ VALENTIN VASILEV ИЗПОЛЗВАНЕ НА АУТСОРСИНГ В USE OF OUTSOURCING IN THE УПРАВЛЕНИЕТО НА ЧОВЕШКИТЕ MANAGEMENT OF HUMAN RESOURCES РЕСУРСИ В ПУБЛИЧНАТА IN PUBLIC ADMINISTRATION АДМИНИСТРАЦИЯ 25 МАРИАНА УШЕВА MARIANA USHEVA УСПЕШНИЯТ РЪКОВОДИТЕЛ НА ХХІ THE SUCCESSFUL LEADER OF XXI ВЕК 33 CENTURY РЕГИОНАЛНО РАЗВИТИЕ REGIONAL DEVELOPMENT МАРИЯ ШИШМАНОВА MARIA SHISHMANOVA РАЗВИТИЕ КЪМ ПО- ЕФЕКТИВНА DEVELOPMENT TO A MORE EFFECTIVE РЕГИОНАЛНА ПОЛИТИКА 46 REGIONAL POLICY СТЕЛА ЗЛОТО STELA ZOTO ДЕЙСТВИТЕЛНА ОЦЕНКА НА ACTUAL EVALUATION OF DEVELOPMENT ПОТЕНЦИАЛА ЗА РАЗВИТИЕ В POTENTIALS IN PRESPA REGION РЕГИОН ПРЕСПА 60 МЕЖДУНАРОДЕН ТУРИЗЪМ INTERNATIONAL TOURISM ТАНЯ ПАРУШЕВА TANYA PARUSHEVA ДВИЖЕЩИ СИЛИ НА TOURISM GLOBALISATION DRIVING ГОЛБАЛИЗАЦИЯТА В ТУРИЗМА 67 FORCES ГЕОРГИ ГЕОРГИЕВ, GEORGI GEORGIEV, МАРИЯ ВАСИЛЕВА MARIA VASILEVA ОПАЗВАНЕ НА ФЛОРИСТИЧНОТО PRESERVATION OF THE FLORISTIC РАЗНООБРАЗИЕ НА БЪЛГАРИЯ КАТО BIODIVERSITY IN BULGARIA AS AN ЕЛЕМЕНТ НА КОНЦЕПЦИЯТА ЗА INTEGRAL PART OF THE CONCEPT OF РАЗВИТИЕ НА УСТОЙЧИВ И SUSTAINABLE AND ALTERNATIVE АЛТЕРНАТИВЕН ТУРИЗЪМ 74 TOURISM DEVELOPMENT МАРИЯ СТАНКОВА MARIYA STANKOVA PR СТРАТЕГИЯТА – ВАЖЕН АСПЕКТ PR STRATEGIC APPROACH – НА АНТИКРИЗИСНОТО ПОВЕДЕНИЕ IMPORTANT ASPECT OF TOURISM НА ТУРИСТИЧЕСКОТО COMPANIES’ ANTICRISIS BEHAVIOR ПРЕДПРИЯТИЕ 88 ГЕОРГИ ГЕОРГИЕВ, GEORGI GEORGIEV, ЙОАНА ВАСИЛЕВА YOANA VASILEVA НЯКОИ ПРЕДПОСТАВКИ ЗА SOME PREREQUISITES FOR THE РАЗВИТИЕТО НА УСТОЙЧИВ DEVELOPMENT OF SUSTAINABLE КУЛТУРЕН ТУРИЗЪМ В СТРАНИТЕ ОТ CULTURAL TOURISM IN THE COUNTRIES ЮГОИЗТOЧНА ЕВРОПА OF SOUTHEAST EUROPE 99 ЛИЛИЯ БРАТОЕВА LILIYA BRATOEVA ОБОБЩЕНИ СРАВНИТЕЛНО SUMMARIZED COMPARATIVE STUDY & ИЗСЛЕДВАНЕ И АНАЛИЗ НА ANALYSIS ON THE SUCCESS FACTORS КРИТИЧНИТЕ ФАКТОРИ ЗА УСПЕХ С FOR MATCHING BETWEEN ОГЛЕД СЪОТВЕТСТВИЕТО МЕЖДУ QUALIFICATION DEMANDS AND КВАЛИФИКАЦИОННИТЕ TRAINING PROVISION IN THE SECTOR ИЗИСКВАНИЯ И ПРЕДОСТАВЯНЕТО OF TOURISM НА ОБУЧЕНИЕ В СЕКТОРА НА ТУРИЗМА 118 ЖУЛИЕТА ТРИФОНОВА JULIETA TRIFONOVA МАРКЕТИНГ МИКС В БИЗНЕС MARKETING MIX IN BUSINESS TOURISM ТУРИЗМА 131 НОВИ КНИГИ NEW BOOKS 138 Настоящият брой на списание “Икономика и управление” се издава с финансовата подкрепа на авторите. Всяка една от статиите, публикувани в списание „Икономика и управление”, издание на Стопанския факултет на ЮЗУ „Неофит Рилски”, след предварителна селекция от редакционната колегия, се рецензира от двама хабилитирани рецензенти, специалисти в съответното научно направление. Each of the articles published in the “Economics & Management” Magazine, edition of the Faculty of Economics at the SWU “Neofit Rilski”, after preliminary selection by the Editorial board, is a subject of preliminary review by two tenured reviewers, specialists in the respective scientific domain. Всички права върху публикуваните материали са запазени. Възгледите на авторите изразяват личното им мнение и не ангажират редакцията на списанието. Уважаеми читатели, На Вашето внимание е списание “Икономика и управление”. Списанието е печатен орган на Стопанския факултет при Югозападния университет “Неофит Рилски” – Благоевград и издаването му е свързано с по- нататъшното развитие и обновяване на научните изследвания и учебния процес във Факултета в контекста на членството на България към Европейския съюз. Стопанският факултет вече второ десетилетие се изявява като център за образователна, научна и научно-приложна дейност в Югозападна България. Тази многостранна дейност на Стопанския факултет определя и целта на настоящото списание “Икономика и управление” - да популяризира научните новости и да удовлетворява потребностите на практиката. Редакционната колегия счита, че в списанието определено място трябва да намерят актуалните проблеми на: националната и регионалната икономика; управленските подходи и механизми; европейската интеграция и глобализацията; качеството и конкурентноспособността; икономиката на знанието; икономическият растеж и устойчивото развитие. Публикациите в списанието обхващат научни сфери, съответстващи на научната и образователната проблематика и профилирането на специалности в Стопанския факултет – мениджмънт, маркетинг, финанси, счетоводство и контрол, социално-културни дейности, туризъм, социална политика, инфраструктура и други. Списание “Икономика и управление” се явява среда за среща на мненията и оценките на учени, изследователи и специалисти от сферата на науката и на стопанския живот. Редакционната колегия се стреми да поддържа високо равнище на научните и научно-приложните разработки и същевременно да предоставя възможност не само на утвърдени и авторитетни български и чуждестранни учени, но и на начинаещи преподаватели и докторанти да публикуват своите идеи. На страниците на списанието могат да споделят свои виждания и специалисти от стопанската практика. Вярваме, че отговорното отношение на авторите ще съдейства списанието да отговаря на съвременните критерии и изисквания. Списание “Икономика и управление” ще разчита на мненията и препоръките на читателите. От редакционната колегия 1 ИКОНОМИКА И УПРАВЛЕНИЕ, ГОД. VI, №1 доц. д-р КРАСИМИРА БЕНКОВА ТРАКИЙСКИ УНИВЕРСИТЕТ, СТАРА ЗАГОРА доц. д-р БОЖИДАР ГЬОШЕВ МЕЖДУНАРОДНО ВИСШЕ БИЗНЕС УЧИЛИЩЕ, БОТЕВГРАД БИЗНЕС ЕТИКАТА КАТО ПРИЛОЖНА ЕТИКА BUSINESS ETHICS AS APPLIED ETHICS Associate Prof. Dr. KRASIMIRA BENKOVA TRAKIA UNIVERSITY, STARA ZAGORA Associate Prof. Dr. BOZHIDAR GYOSHEV INTERNATIONAL BUSINESS SCHOOL, BOTEVGRAD Abstract:
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