HOLIDAY on BIKE EXHIBITOR INFORMATION Sept 3 – 4, 2021

Total Page:16

File Type:pdf, Size:1020Kb

HOLIDAY on BIKE EXHIBITOR INFORMATION Sept 3 – 4, 2021 NEW For 2 days! HOLIDAY ON BIKE EXHIBITOR INFORMATION Sept 3 – 4, 2021 Bike travel show as part of the leading international trade fair EUROBIKE www.eurobike.com from Sept. 1 – 4, 2021 in Friedrichshafen. #EUROBIKESHOW Fr 3 - Sat 4 Sept, 2021 During the eurobike from sept 1 – 4, 2021 BIKE TOURISM CLOSING DATE FOR AT THE EUROBIKE REGISTRATIONS We invite you to exhibit in HOLIDAY ON BIKE! May 31, 2021 EUROBIKE 2021 Your chance to advertise Since 1991 EUROBIKE is the undisputed leading global trade show for HOLIDAY ON BIKE, the bike travel show, is being held this year for the the bike business. This is where the bike industry gets networked, wins 21st time at the EUROBIKE. For the first time in 2021, the special fair will over its trading partners and presents itself to the media. This is where present its range over two days. We set up all the exhibition stands to make trends emerge and ground-breaking innovations celebrate their premiere sure you have a uniform and high-quality presentation. Get the maximum appearances. The 29th edition of EUROBIKE will take place this year. The success for your exhibition with a minimum of work. trade fair applies as the main industry meeting point at all and provides fundamental personal contact in the international bike community. Your stand at 2021 HOLIDAY ON BIKE TRAVEL TALK • 1 information desk, 202 x 53 x 100 cm (width x depth x height) • 2 rear walls, each one 192 x 255 cm (width x height) TRAVEL TALK brings the bike industry and tourism together on an • 1 bar stool international level. At EUROBIKE the newest trends and innovations will • electrical lighting be presented and discussed. With the aim of forming synergies between • 2 exhibitor passes (these are sent to you as soon as the rental for the cycling and tourism, the EUROBIKE TRAVEL TALK will be presenting: stand has been paid) • Regional and municipal authorities • Stand size approx. 6 m² • Tourist enterprises and hotel sector • Stand set up/disassembly • Bicycle manufacturers and traders • Associations and institutions Including Internet presence: • Travel and business consultants All exhibitors will be listed in the extra HOLIDAY ON BIKE directory in the • Marketing and event agencies EUROBIKE Internet site. Complete package: EUR 990.00 plus 19% VAT HOLIDAY ON BIKE Extra: power connection 3 kW/230 V: EUR 109.00 plus 19% VAT International exhibitors are presenting the most attractive bike regions, Set-up/disassembly: Further information will follow approximately hotels and travel programmes, tailor-made for cycle tourists. With a variety 3 months before EUROBIKE 2021 of tours from many countries, the hobby cyclists and the ambitious bike en- thusiasts will certainly get their money’s worth and find inspiration for their Opening times for visitors: 9:00 a.m.-6:00 p.m. next holiday – wanderlust guaranteed! Introduce all the EUROBIKE 2021 visi- tors to your bike region, your bike hotel, your range of bike tours or whatever We look forward to you taking part. completely new offers you have for holidays on two wheels. Please register quickly – there is only a limited number of stands! More information and registration: www.eurobike.com Messe Friedrichshafen GmbH The 2021 EUROBIKE Bike Travel Show Projektteam EUROBIKE Neue Messe 1 88010 Friedrichshafen, Germany Trade visitors Alexandra Schüttler: +49 7541 708-424 HOLIDAY ON BIKE www.eurobike.com Fr 3 - Sat 4 Sept, 2021 Registration HOLIDAY ON BIKE 2021 E-Mail: [email protected] We would like to order a stand (approx. 6 m²) at HOLIDAY ON BIKE consisting of: • 1 information desk, 202 x 53 x 100 cm (width x depth x height) • 2 rear walls, 192 x 255 cm each (width x height) • 1 bar stool • electrical lighting • 2 exhibitor passes • Stand set-up/disassembly Complete package: EUR 990.00 € plus 19 % VAT Please mark here if you need a power connection: 3 kW/220 V: EUR 109.00 plus VAT Contract address: Media entry address: Please fill in all the spaces clearly and legibly! Please fill in all the spaces clearly and legibly! Company / Name Company / Name Street Street Postal code/City Postal code/City Country Country Phone Phone E-Mail Fax VAT no. E-Mail Invoice address (if different from address above) Internet Contact Person Place / Date Company stamp/Signature Closing date for registrations: May 31, 2021 Payment of stand rental: After receipt of invoice Stand set-up: further information to follow Participation/cancellation conditions: I acknowledge that in the Please send me/us the detailed programme case of cancellation up to 4 weeks before the trade fair starts, i.e. for TRAVEL TALK (from May 2021). August 4th, 2021, 50% of the price for the stand will be due. TRADE FAIRS WITH FLAIR The Neue Messe in Friedrichshafen is one of Europe’s most modern trade Friedrichshafen combines three important factors for success: a friendly, fair centres. The site offers 100,000 m² of exhibition space in 13 halls and sports-oriented and relaxed atmosphere, the unique attractions of one of multi-function foyers, along with 12,000 m² of outdoor space. Europe’s most beautiful leisure regions and a team which is committed to In addition, we offer 8,500 parking spaces for visitors, top-quality providing service to both exhibitors and visitors alike. technical equipment and lots of facilities for conferences, congresses and other events. YOUR CONTACT PARTNER ORGANIZER Alexandra Schüttler Messe Friedrichshafen GmbH Messe Friedrichshafen GmbH Postfach 2080 Project Coordinator EUROBIKE D-88010 Friedrichshafen Neue Messe 1 +49 7541 708 - 424 D-88046 Friedrichshafen [email protected] www.messe-friedrichshafen.de www.eurobike.com #EUROBIKESHOW.
Recommended publications
  • Festival Trade Fair Information
    Dear Exhibitors and Friends, Join us at the Kentucky Horse Park for our national championship and educational event, USPC Festival presented by SSG Riding Gloves, sponsored by State Line Tack. Our Trade Fair, Sponsor, and Advertising opportunities provide effective ways to connect with our youth and young adult Pony Club members and equestrian attendees at affordable rates. Festival Trade Fair Fast Facts & Timeline When: July 19 to July 26, 2021 What: Pony Club Festival: Championship competition and Educational Clinics with national equine industry experts. Details on the Pony Club website Where: Covered Arena concourse at the Kentucky Horse Park. For trailer space or alternate locations, please contact Caryn at [email protected] Who: Around 3000 Pony Club competitors, parents, and event staff from all over the United States. Why: The trade fair is a big draw for our Pony Club members, who are actively caring for, competing, learning, and having fun with horses. Along with their parents, coaches, and event staff, they are enthusiastic customers! • May 13 – Vendor Application, Exhibitor Agreement, and deposit due • May 20 – Sponsorships due for inclusion in Festival Program - see Sponsorship link below. o Other Sponsor deadlines may be flexible depending on package purchased • May 20 – Space reservation due for Discover USPC magazine ads: Summer issue with Festival coverage – visit https://www.ponyclub.org/News/Magazine/ for costs • June 11 - Final Payment and Certificate of Insurance due • July 1 – Marketing materials due: 1 social post 1200x1200, 1 story post 1080x920 for vendor spotlight on USPC social accounts – included with your booth! • July 19 – Set up of Trade Fair begins at 3 pm and ends at Noon on Tues.
    [Show full text]
  • The Need and Value of a County Fair in Multnomah County
    Portland State University PDXScholar City Club of Portland Oregon Sustainable Community Digital Library 3-27-1959 The Need and Value of a County Fair in Multnomah County City Club of Portland (Portland, Or.) Follow this and additional works at: https://pdxscholar.library.pdx.edu/oscdl_cityclub Part of the Urban Studies Commons, and the Urban Studies and Planning Commons Let us know how access to this document benefits ou.y Recommended Citation City Club of Portland (Portland, Or.), "The Need and Value of a County Fair in Multnomah County" (1959). City Club of Portland. 190. https://pdxscholar.library.pdx.edu/oscdl_cityclub/190 This Report is brought to you for free and open access. It has been accepted for inclusion in City Club of Portland by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible: [email protected]. Crystal Room • Benson Hotel ! Friday... 12:10 P.M. I PORTLAND, ORESON-Vol. 39-No. 43-Mar. 27, 1959 ' PRINTED IN THIS ISSUE FOR PRESENTATION, DISCUSSION AND ACTION ON FRIDAY, MARCH 27, 1959: REPORT ON The Need and Value of a County fair In Multnomah County The Committee: RALPH APPLEMAN, MARK CHAMBERLIN, R. VERNON COOK, STETSON B. HARMAN, DAVID SYMONS, SIDNEY LEA THOMPSON, RAY- MOND D. WILDER, DON S. WILLNER, and WALTER WIEBENSON, Chair- man. ELECTED TO MEMBERSHIP HOWARD E. ROOS, Attorney. Assistant General Attorney, Union Pacific Railroad. Proposed by Randall B. Kester. "To inform its members and the community in public matters and to arouse in them a realization of the obligations of citizenship." CARNIVAL CAFE ARMED SERVICES SEWING & PHOTOG.
    [Show full text]
  • Experiences of the Fair Trade Movement
    SEED WORKING PAPER No. 30 Creating Market Opportunities for Small Enterprises: Experiences of the Fair Trade Movement by Andy Redfern and Paul Snedker InFocus Programme on Boosting Employment through Small EnterprisE Development Job Creation and Enterprise Department International Labour Office · Geneva Copyright © International Labour Organization 2002 First published 2002 Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention. Nevertheless, short excerpts from them may be reproduced without authorization, on condition that the source is indicated. For rights of reproduction or translation, application should be made to the Publications Bureau (Rights and Permissions), International Labour Office, CH-1211 Geneva 22, Switzerland. The International Labour Office welcomes such applications. Libraries, institutions and other users registered in the United Kingdom with the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP [Fax: (+44) (0)20 7631 5500; e-mail: [email protected]], in the United States with the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923 [Fax: (+1) (978) 750 4470; e-mail: [email protected]] or in other countries with associated Reproduction Rights Organizations, may make photocopies in accordance with the licences issued to them for this purpose. ILO Creating Market Opportunities for Small Enterprises: Experiences of the Fair Trade Movement Geneva, International Labour Office, 2002 ISBN 92-2-113453-9 The designations employed in ILO publications, which are in conformity with United Nations practice, and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the International Labour Office concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitation of its frontiers.
    [Show full text]
  • International Trade Fair November 10-14 2021 Welcome to Global Food Latam!
    INTERNATIONAL TRADE FAIR NOVEMBER 10-14 2021 WELCOME TO GLOBAL FOOD LATAM! FIRST EDITION From November 10 to 14, 2021, the First Edition of the Global Food Latam will take place virtually. The First International Business Fair for Food and Beverages in Latin America! #GlobalFoodLatam2021 PROGRAM +Trade Fair +Forums & Conferences +Networking And more... #GlobalFoodLatam2021 ABOUT #GFOODLATAM 2021 Global FOOD Latam is the first international trade fair for FOOD AND BEVERAGES IN LATIN AMERICA. #GlobalFoodLatam2021 OBJECTIVES + Connect the supply of beverages and food in Latin America with the demand of the global market and the supply of the global market with Latin America. + Generate more and better business between Latin America and its commercial partners in the world. + Promote good production practices, sustainability, social and environmental responsibility in the global market. + Share news, ideas, trends and innovations related to the future of food & beverages sector. #GlobalFoodLatam2021 GLOBAL FOOD LATAM 2021 The global meeting point for the food and beverage sector in Latin America! Connect, do business and position your company globally! BUSINESS FORUMS & CONFERENCES TRADE FAIR NETWORKING MATCHMAKING #GlobalFoodLatam2021 WHY LATAM? Latin America and the Caribbean are the largest producer and exporter of food in the world!. #GlobalFoodLatam2021 PARTICIPATION CATEGORIES FRESH FOOD BEVERAGES GUEST + Meat, sausages, poultry and seafood. + Non-alcoholic beverages. PAVILIONS + Fruits and vegetables. + Alcoholic beverages (Bier, wine, spirits). + Hot beverages (Coffee, Tea, Cocoa). + Africa PROCESSED FOOD SERVICES AND TECHNOLOGIES + Prepared and / or processed products. + Asia and Oceania + Technology, machinery and equipment. + Frozen products, ice cream and iqf. + Services. + Europe + Dairy products. + North America + Gourmet and delicatessen products. INNOVATION + Healthy and organic products.
    [Show full text]
  • Food and Agricultural Trade Show Calendar 2021
    Voluntary Report – Voluntary - Public Distribution Date: February 03,2021 Report Number: IN2021-0019 Report Name: Food and Agricultural Trade Show Calendar 2021 Country: India Post: Mumbai Report Category: Beverages, Fresh Fruit, Fresh Deciduous Fruit, Tree Nuts, Wine, Retail Foods, Exporter Guide, Snack Foods, Trade Show Announcement, SP1 - Expand International Marketing Opportunities Prepared By: Uma Patil Approved By: Lazaro Sandoval Report Highlights: This report provides a list of food, beverage, and agricultural trade shows held in India, Nepal, and Sri Lanka during calendar year 2021. The Indian trade show industry holds many events dedicated to various aspects of the food and agricultural industry and is considered one of the best platforms to attract local buyers to foreign products. THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY General Information Trade shows in India, Nepal, and Sri Lanka serve as an ideal platform for U.S. businesses seeking to identify a trusted buyer, introduce a new product, or obtain more information on the local market. These shows help foreign exporters get a feel of the local market and design their strategies for introducing new/existing products to local buyers. India has long held trade shows focused on agricultural technology/inputs that attract hundreds or thousands of farmers. However, over the past few years, several shows have attracted numerous international exporters, local importers, and domestic manufacturers. An increasing number of Indian importers, retailers and key decision makers are traveling to international trade shows such as Gulfood, Anuga, SIAL Paris, and Food & Hotel Asia Singapore.
    [Show full text]
  • Rules for Visiting International Specialized Exhibitions Organized by EXPOFORUM Exhibition Company
    Rules for visiting international specialized exhibitions organized by EXPOFORUM Exhibition Company All persons who have accepted the invitation of the organizer to attend the exhibition, as well as registered as a visitor or bought a ticket at the cash desk, agree to these rules and undertake to comply with them. By accepting the conditions for attending the exhibition event, you consent to the processing of your personal data and the use of your image in photographs from the exhibition in information materials published by the organizer. The organizer has the right, at his discretion, to determine the rules and procedure for visiting, the cost of the admission ticket and the circle of persons allowed for specialized exhibition events based on the objectives of their holding. Entrance to the exhibition in b2b format is possible only for professional visitors. Professional visitor (specialist) is a business owner, individual entrepreneur, official person, manager, specialist, or other representative of a specialized foreign or domestic company, enterprise, state authority, association, union, attending an exhibition to achieve business and professional goals determined by the subject of exhibition. To confirm the professional status of the visitor, the exhibition organizer has the right to ask him to submit a supporting document: his own business card, power of attorney or an official letter of the organization being represented, another document attesting to the professional status of the visitor. Persons who have not confirmed their status as a professional visitor at the request of the organizer may be denied entry to the exhibition. The base for entering the exhibition is the visitor badge.
    [Show full text]
  • “An Analysis Model for Performance Measurement of International Trade Fair Exhibitors”
    “An Analysis Model for Performance Measurement of International Trade Fair Exhibitors” AUTHORS F.H. Rolf Seringhaus Philip Rosson F.H. Rolf Seringhaus and Philip Rosson (2004). An Analysis Model for ARTICLE INFO Performance Measurement of International Trade Fair Exhibitors. Problems and Perspectives in Management, 2(4) RELEASED ON Wednesday, 22 December 2004 JOURNAL "Problems and Perspectives in Management" FOUNDER LLC “Consulting Publishing Company “Business Perspectives” NUMBER OF REFERENCES NUMBER OF FIGURES NUMBER OF TABLES 0 0 0 © The author(s) 2021. This publication is an open access article. businessperspectives.org 152 Problems and Perspectives in Management, 4/2004 An Analysis Model for Performance Measurement of Inter- national Trade Fair Exhibitors1 F.H. Rolf Seringhaus2, Philip Rosson3 Abstract The paper contributes a multidimensional analysis model to the issue of performance meas- urement of International trade fair exhibitors. First, it proposes an integrated trade fair performance evaluation model. The model incorporates the process of firm activities, from before to after the fair. A performance measurement construct is developed that employs quantitative and qualitative vari- ables, and includes immediate and delayed measures of exhibitor performance, thereby recognizing the importance of the trade fair management process. Second, the paper examines the relationship between firm activities and trade fair performance levels to demonstrate that multiple measures pro- vide valuable insight into the trade fair exhibiting process. The analysis model is applied to a data set from a Canadian study of 303 firms exhibiting at international trade fairs. Introduction Trade fair performance measurement has been fragmented and haphazard and, as trade fairs have come under increased scrutiny by researchers in recent years, more attention is warranted (given the substantial budget allocations companies make to these marketing activities) to redress this short- coming in analysis methodology.
    [Show full text]
  • Why Did Modern Trade Fairs Appear?
    Why Did Modern Trade Fairs Appear? Albert Carreras1 and Lídia Torra2 Universitat Pompeu Fabra According to our interpretation, modern trade fairs started in Europe during the First World War and in its immediate aftermath. With the closing of trade movements during the war, many cities had to resort to the old medieval tradition of providing especial permits to traders to guarantee them personal protection during their trade meetings. During the tough post war crisis many more cities –typically industrial districts- discovered in the creation of trade fairs a powerful competitive tool to attract market transactions. We compare these developments with the remote origins of fairs, as, in both cases, trade fair development is a reaction to the closing of free markets under the pressure of political violence. Keywords: Trade fairs, Modern trade fairs, Markets, Industrial districts, International trade, First World War. JEL codes: N44, N74, N84 I. Introduction Why do trade fairs exist? When did they start? Do they matter at all? These very simple questions do not have obvious answers. At least, we have not been able to find them in the literature. To be more exact: we have not been satisfied with the answers we have found. The very few hints available, mainly in locally centred publications, suggest some continuity with traditional fairs and a lot of influence of the Universal Exhibitions. In this paper we will present our interpretation of the origins of the modern trade fairs.3 As a general movement, they started in Europe during the First World War and its immediate aftermath. There are precedents –the Leipzig trade fair is the most important, although there are others, related to the increased diffusion of the world fairs, but it is unlikely that the modern trade fairs started at that time without the impact of the First World War.
    [Show full text]
  • Brief Envioning Gwalior Trade
    Background Gwalior Trade Fair is one of the oldest and largest trade fair in Madhya Pradesh, in Northern India. It was started in 1905 by the king of Gwalior : Maharaja Madhav Rao Scindia and with the history of 111 years, Gwalior Trade Fair is held at vast and modern fair complex spread over 104 acres. 5000 pavilions and shops, provided with ready-to use structures for showrooms and exhibitions. The fair complex has an independent power sub-station, water system, hospital, police station, banks and other modern facilities. The city boasts of its grand annual event, organized by Gwalior Trade Fair Authority : a nodal agency of govt. of Madhya Pradesh. The event which is a rare and captivating confluence of glorious tradition, culture, tourism and trade with a footfall of 10 million runs for over a month (December/January). Mission Statement Aim/Design Problem : The aim of the competition is to re-design Gwalior Trade Fair, which has been scrawl with the millennial. Hence to reawaken the glory of a historic city and to give back the original charm, through sustainable architecture, for the Land which is owned by Gwalior Trade Fair Authority. The design solution should lie within the boundaries of the following statements. • An Integrated approach to reach the inventive side of the Fair by rearranging the spaces in a more colourful way. Unusual and controversial form that uses all the benefits of modern technology certainly attracts the attention of visitors, but this is not always enough. Hence the competition aims to develop the structures which can regenerate the allurement of more than 100 years old carnival.
    [Show full text]
  • Report Magazine for Inspiring Solutions & Systems
    Report Magazine for Inspiring Solutions & Systems 12 Yamaha Motor Europe IM 20 Russian Copper Company 28 Swiss Indoors Basel A strong brand presence Impressive statement Serving up a great event www.syma.com No 75 | October 2018 75/2018 SYMA REPORT 2 EDITORIAL 3 Content We build inspiration Permanent change or maximum continuity? Dear Reader, If we believe the countless studies not convinced by long-term revolu- on successful corporate develop- tions. Constancy is important for our ment, "permanent change" seems customers and employees. We are 10 16 to be the only effective recipe for far more in favour of the continuous, future success. However, we are not thoughtful and systematic develop- Mobile World Congress 2018 Swiss Museum of Transport the only ones to observe that many ment of our business model than Huawei creates a futuristic world Impressive: Rega on display customers prefer continuity, consi- loud proclamations of permanent stency and reliability – not constant change. change. Is there a contradiction here? And how do we deal with it? We pursue our goals step by step. And SYMA has taken a big step Werner Stucki CEO SYMA HOLDING AG With the 75th edition of our Report, in the Czech Republic. With the SYMA demonstrates continuity. The opening of the new SYMA location first edition of the SYMA Report in Brno (see pages 32-35) we are appeared in 1976. Today, 42 years increasing our capabilities and our and 74 issues later, it is still going capacities for the entire Central 20 24 strong. Although the print edition European region. At the same time, of our Report is held in high regard, the new location provides us with INNOPROM 2017 Audi Sports use of the online version has long innovative scope in the areas of Impressive statement Streetracer Underground since outstripped that of the print logistics, planning, project manage- version.
    [Show full text]
  • Socially Conscious Consumer Trends
    International Markets Bureau MARKET ANALYSIS REPORT | APRIL 2012 Socially Conscious Consumer Trends Fair Trade Source: Fairtrade Canada. Source: Fairtrade Canada. Socially Conscious Consumer Trends Fair Trade EXECUTIVE SUMMARY INSIDE THIS ISSUE Grocery shoppers base their buying decisions on their personal Executive Summary 2 perceptions of value. Value considers the balance between quality and price, and how a product fits into a consumer’s culture, lifestyle and Socially Conscious Consumers 3 social consciousness. Global public opinion surveys have identified the growing influence of personal values in purchase behaviour. The most Introduction to Fair Trade 4 common, relative to the food and beverage industry, include animal welfare, Fair Trade, provenance, vegetarianism, sustainable sourcing Public Opinion 5 and manufacturing, and packaging. The series “Socially Conscious Consumer Trends,” of which this report is a part, examines each of Country Profiles 7 these issues within the global food market to assist Canadian food and Domestic Perspective 10 beverage producers and processors in positioning their products within, and as alternatives to, these influences. Growing Pains 11 Fair Trade is described as a social movement representing alternatives In The Marketplace 13 to conventional trade models that operate within a framework of international development, social justice, environmental sustainability Conclusions 16 and equitable economic returns. In 2010, global retail sales increased 27% over 2009 to reach US$5.8 billion (Fairtrade International, 2011) A Fair Trade Glossary 16 and involved over 900 producer organizations in more than 63 countries to benefit over one million farmers and workers (Fairtrade References 18 International, 2011). With a history stretching back nearly 75 years, the principles of Fair Trade are now influencing trade negotiations, corporate social responsibility (CSR) policies, new product development, and retail channels.
    [Show full text]
  • Measurement of Service Quality in Trade Fair Organization
    sustainability Article Measurement of Service Quality in Trade Fair Organization José Felipe Jiménez-Guerrero *, Jerónimo de Burgos-Jiménez and Jorge Tarifa-Fernández Department of Economics and Business, Mediterranean Research Center on Economics and Sustainable Development (CIMEDES), Agrifood Campus of International Excellence, CeiA3, University of Almería, 04120-Almería, Spain; [email protected] (J.d.B.-J.); [email protected] (J.T.-F.) * Correspondence: [email protected]; Tel.: +34-950-015441 Received: 15 October 2020; Accepted: 16 November 2020; Published: 17 November 2020 Abstract: The success of a trade fair depends on the close collaboration between organizers and exhibitors with potential visitors. While the literature has invested a great deal of interest in the role of the exhibitor and, to a lesser extent, to the visitor, scarce attention has been paid to the vital role played by the fair organizer. The present work analyzes the latter and their importance to the success of a trade fair, which is measured by the quality of the services offered to exhibitors. Using a sample of exhibitors at an International Spanish trade fair, regression analysis is used to examine, at the exploratory level, some quality aspects linked to organizers that can affect the fulfillment of objectives established by exhibitors prior to attending a fair. The results obtained reveal that two dimensions of quality linked to the organizer (event design and quality of results) highly correlate with the final perceptions of exhibitors, and that their deficient quality level prevents the exhibitors from reaching their fair goals. Keywords: trade fair; exhibitor; fair organizer; perceptions; service quality; satisfaction 1.
    [Show full text]