Report Magazine for Inspiring Solutions & Systems

12 Yamaha Motor Europe IM 20 Russian Copper Company 28 Swiss Indoors Basel A strong brand presence Impressive statement Serving up a great event

www.syma.com No 75 | October 2018 75/2018 SYMA REPORT 2 EDITORIAL 3 Content We build inspiration

Permanent change or maximum continuity?

Dear Reader,

If we believe the countless studies not convinced by long-term revolu- on successful corporate develop- tions. Constancy is important for our ment, "permanent change" seems customers and employees. We are 10 16 to be the only effective recipe for far more in favour of the continuous, future success. However, we are not thoughtful and systematic develop- Mobile World Congress 2018 Swiss Museum of the only ones to observe that many ment of our business than Huawei creates a futuristic world Impressive: Rega on display customers prefer continuity, consi- loud proclamations of permanent stency and reliability – not constant change. change. Is there a contradiction here? And how do we deal with it? We pursue our goals step by step. And SYMA has taken a big step Werner Stucki CEO SYMA HOLDING AG With the 75th edition of our Report, in the Czech Republic. With the SYMA demonstrates continuity. The opening of the new SYMA location first edition of the SYMA Report in Brno (see pages 32-35) we are appeared in 1976. Today, 42 years increasing our capabilities and our and 74 issues later, it is still going capacities for the entire Central 20 24 strong. Although the print edition European region. At the same time, of our Report is held in high regard, the new location provides us with INNOPROM 2017 Audi Sports use of the online version has long innovative scope in the areas of Impressive statement Streetracer Underground since outstripped that of the print logistics, planning, project manage- version. Digital has ment and quality assurance. SYMA also increased in importance and is better positioned in Europe than opened new doors for SYMA. For us, ever before. this is not a contradiction: We will continue to develop. Whether you read the Report in the print or online version, I hope SYMA remains SYMA – with the you find it enjoyable and inspiring. same inner values. Continuity, high- quality work, appreciation, reliability 28 32 and punctuality are constants that Imprint are still just as important to us. Here Swiss Indoors Basel Opening Halle Brno is where the roots of our common Publisher Serving up a great event New SYMA location purpose lie. We continue to adhere SYMA-SYSTEM AG, CH-Kirchberg, to these values. Of course, innova- [email protected], www.syma.ch Editorial 03 tions at all levels have massively Imprint 03 changed the way we work and what Concept/Text Trend & Interview 12 we offer in recent years. But we are DACHCOM.CH AG System Products 18 Spots 36 75/2018 SYMA-REPORT 4 5

Technology of the future brought to life at the ZKW stand. SYMA stand design wins "Golden Rooster" award.

SYMA-Austria wins the "Golden Rooster 2018" award in the Exhibition Architecture category.

f.l.t.r.: SYMA-SYSTEM GmbH Richard Schuster ZKW Group GmbH Laura Wagner SYMA-SYSTEM GmbH Arch. Favier Diaz

ZKW Group presents it innovations in the automotive sector at an award- winning exhibition stand.

ZKW presented the future of lighting design and planning of the 162 m2 sing Award. 13 advertising agencies in the automotive sec- ZKW exhibition stand for the IAA were honoured with these awards, tor and stressed the importance of 2017 International Automotive Ex- known as the "Golden Roosters". giving the developments sufficient hibition in Frankfurt am Main. The SYMA-Austria has submitted six space and impact. Accordingly, the challenge for the SYMA design team projects over the last 15 years – and idea was born to create an inter- was to combine the exciting new de- has been nominated for the award active "pure light space" at the heart velopments of the lighting specialist four times. These creative achie- of the exhibition stand and therefore with the regular functions of the ex- vements were celebrated in the make the innovations tangible and hibition stand (e.g. corporate design, Hall of Casino Baden which IAA 2017 International Automotive Exhibition interactive for visitors. The stand, high visibility, product presentation, had been transformed into a sort a co-production by the ZKW Group, refreshments, meetings). A 7 3 m of creative circus tent and provi- SYMA and Responsive Spaces, video wall, 4 704 controlled LED ded the ideal setting for the event. became an IAA highlight for the in- spots and self-explanatory 3D ani- The ZKW / IAA 2017 project greatly ternational press and trade visitors. mations worked so perfectly toge- impressed this year's jury and was "Light space" ther that this "pure light space" of- awarded a "Golden Rooster" in the Lighting shows the way forward fered a unique experience and was a "Exhibition Architecture" category. The ZKW Group specialises in the powerful eye-catcher at IAA 2017 re- The entire SYMA Group is delighted manufacture of innovative premium ceiving extremely positive feedback. with this achievement and congratu- wins award lighting systems and electronics. lates the colleagues from Austria. As a systems supplier, it is one of Prestigious award winner the leading global partners for the Achievements such as this deserve automotive . SYMA was recognition – and it was a worthy commissioned with the concept winner of the Lower Austria Adverti- 75/2018 SYMA-REPORT 6 DAVOS 7

Sustainably manufactured temporary stands are now a feasible option for top events.

The breathtaking views over the Davos alpine pano- rama made a lasting im- pression on many WEF guests.

WEF Davos 2018 Success with premium-quality modular stand

Each year, SYMA builds exhibition and the client and guests had good system elements using the DOMO At the World Economic stands and event superstructures reason to be pleased with the result. modular system patented by SYMA. Forum (WEF) in Davos, on all continents across the world. Only a few hundred metres away Switzerland, leading inter- But this was the first time the com- Sustainability thanks from the large Congress Centre, national economic experts, pany had been involved in the World to SYMA-DOMO SYMA erected its pavilion, which politicians, intellectuals and Economic Forum in Davos. SYMA It was extremely important to the offered floor space of 210 m2 spread journalists meet annually to designed, planned and realised a client to be able to present their over two storeys discuss current global issues DOMO outdoor pavilion for the client organisation in a sustainably built on a 12 x 12 m base. in the areas of business, in a bespoke concept as a meeting temporary structure. The basic health and the environment. point and broadcast centre. Our first design of the pavilion was con- outing was extremely successful structed with reusable aluminium 75/2018 SYMA-REPORT 8 DAVOS 9

The aluminium profiles allow rapid setup and are reusable.

Internationally renowned figures from business, politics, science and society held discussions in the pavilion seminar room on the The ideal place to themes of the WEF. reflect on the latest developments at the WEF.

Rapid set-up for weather- Solutions for global Following the events the day-to-day activities of our tioning at events attended by influ- to individual specifications. proof problems discussed at the Congress client. The SYMA team are de- ential visitors. This flexible modular SYMA-DOMO is suitable for all kinds The SYMA innovation team recently Internationally renowned figures The pavilion was equipped with a lighted with the success of this system solution for outdoor use can of event, including open air , completely rethought and rede- from the fields of business, 4.5 x 2.5 m LED screen on the ex- construction and look forward to be reused and is therefore extremely sports events, road shows, exhibi- signed the existing SYMA-DOMO science, politics and society met ternal façade facing out towards further projects in Davos in the interesting from an environmental tions and many more. system. Thanks to the clever new for a lively exchange of views – the promenade, which provided coming years. standpoint. The basic frame of the design, the set-up time is now up not just at the WEF itself, but also visitors to the WEF with up-to-date structure is made of SYMA-CUBIC to 60 percent faster than compara- in the SYMA-DOMO pavilion. Global information on what was happening SYMA-DOMO – a valuable elements. In order to transform this ble systems, as well as offering an challenges such as financial crime inside the Congress Centre. Thanks tool into a SYMA-DOMO system, a wa- elegant, slimline look. Add to that a and the necessity and feasibility to the large glass frontages on all SYMA-DOMO is a premium-quality terproof outer skin (roof and walls), waterproof shell (wall and roof) and of a basic income were just some sides of the façade, guests could outdoor pavilion solution for any or- including drainage, needs to be ad- SYMA-DOMO satisfies all the requi- of the topics under discussion. enjoy inspiring views out into the ganisation wishing to address their ded. The exclusive structure satisfi- rements for an outdoor temporary Altogether there were more than beautiful alpine world of Davos. In target group right at the heart of the es all requirements for outdoor use. construction – even in the snow- 300 events at the WEF, half of addition, they offered visitors on action. Offering mobile brand hospi- The outer walls can be attractively covered town of Davos. which were broadcast live. the street interesting insights into tality, it allows excellent brand posi- branded and the interior designed 75/2018 SYMA-REPORT 10 11

Mobile World Congress 2018 Huawei creates

a futuristic world Exhibition stand design creates ideal atmosphere for interacting with visitors.

Communications solutions provi- The heart of the overall concept Each business unit In addition, the outdoor area was the project is executed as smoothly der Huawei trusts in the support was focusing on the straight-for- has its own world the ideal setting to take a break, as possible. During implementati- SYMA provides, from preliminary ward nature of Huawei products, An LED walkway guided visitors offering a buffet service, relaxing on, SYMA ensures close coordina- feasibility studies to overall project while underlining their simplicity through the hall, and countless atmosphere, cosy sauna-style tion between all involved . execution. This time, the plan was and functionality. The experience stars that filled the indoor firma- maple furniture and refreshing It works to resolve internal and to design a Huawei "universe" that of this simple, gentle, and eye- ment accompanied them on their water fountains. external issues during the prepa- would create a peaceful environ- catching "universe" fascinated visi- journey of discovery. Each busi- ration as well as the construction ment – an important element of tors. The aim was creating an open ness segment – Mobile Phones, Feasibility studies and dismantling of the trade . Asian culture – for guests and also space where people could meet Tablets and ICT Networks – had during the planning phase SYMA has proven itself as a reliable to allow visitors to discover the and exchange ideas. their own area. Facilities such as Preliminary feasibility studies are partner – especially in projects in- company's latest products. presentation and meeting rooms, an important element of any colla- volving exhibition solutions of this conference and seminar areas, and boration with SYMA. These are un- size. An exhibition stand design the minibar service met all of the dertaken early on during the con- that creates an ideal atmosphere visitors' needs. cept/design phase to ensure that for visitor interactions. 75/2018 SYMA-REPORT 12 13

Yamaha showcases its complete SMD assembly technology with a strong brand presence and attracts a lot of attention.

SYMA was selected as winner of the Only full-range supplier concept competition and developed Yamaha Motor IM has carved out an extremely dynamic and innova- a name for itself over the past 30 tive stand on behalf of Yamaha for years: Their "module concept" is in the first time. Ideas based on Japa- line with the current trend towards nese architecture were used as the the use of smaller and more diverse conceptual basis for the 380 m2 ex- components in PCB assembly. With hibition stand, which featured clean 45,000 machines using the techno- lines and rounded structures. logy, Yamaha Motor IM has a strong share in the SMD assembly sector. It is the only company who- Let there be light! se core encompass The use of the red banner together the complete development and ma- with the large white banner symbo- nufacturing process for electrical lises the Japanese flag. The exhibits and electronic component assem- productronica 2017 were displayed using special ligh- bly. The exhibition stand success- ting effects, supplemented by an fully portrayed the image of the Brand presence LED wall showing interesting details entire Yamaha product range. of the Yamaha SMD assembly line. attracts attention The overall stand experience was received extremely positively.

open stand that invites visitors to exhibition stand should offer visitors professionalism, from the drafting learn more about Yamaha's solutions an attractive environment in which to of the initial concept through to the and discover new technologies. discover the potential of our solutions. construction of the stand – on time Visitors should be able to find impor- and within the agreed budget. Yamaha Oumayma Mima What brand values does Yamaha tant information and solutions for their is very pleased to have found a profes- Grad, Marketing Motor IM stand for? specific requirements and leave the sional partner for creative, compelling Manager YMEIM Yamaha integrates values inspired by stand with an unforgettable experience solutions. the spirit of Kando – emotional enga- of Yamaha's creativity. Ms Grad, what were Yamaha's gement and creativity. This enables requirements in terms of its us to consistently exceed customer How satisfied are you presence at productronica? expectations with reliable, high-quality with your participation? For several years now, the Yamaha products and services. SYMA has successfully integrated Motor Europe IM department has been important Yamaha values in the de- taking part in productronica, where What did Yamaha want velopment of our stand. Thanks to its we present our state-of-the-art pro- to convey to visitors? high quality and architectural design, The presence was an all- ducts to a wide international audience. With an attractive, well-organised and the pavilion was an eye-catcher. It round success and Yamaha attaches great importance contemporary space that is in har- conveyed a professional and impres- reflected the image of the company's to having a professional, modern and mony with Japanese aesthetics, the sive image to visitors. SYMA exhibited entire product range. 75/2018 SYMA-REPORT 14 FRANKFURT 15

Even a temporary structure needs to offer maximum comfort. Cavity double walls keep the cold at bay.

LG Display showcased its latest a great deal of planning in order to OLED lighting innovations at Light + achieve just the right atmosphere. Building 2018. The "Luflex" product For example, hollow double walls line offers limitless flexibility and were designed to reduce heat loss. infinite inspiration. The thin light This allowed the temperature inside panels enable slim, unique designs to be kept at a constant 24°C, while with a flexible form factor – and outside it had dropped to -7°C with provide soft, natural light with a 20 cm of snowfall. reduced blue component, thus pre- venting eye fatigue. Most notably, Completely tailor-made Luflex panels can be twisted and The 378 m2 pavilion was built to a rolled up in spirals to a 30 mm radius custom design with the use of be- of curvature without compromising ams up to 12 m in length, as well as their functionality. With a thickness waterproof outdoor materials which of 0.41 mm, they are in a league of covered the entire structure. The key their own compared to traditional objective was to provide the gre- light sources. They are also the ideal atest possible comfort for visitors Light + Building 2018 / LUFLEX choice when it comes to sustainabi- and to delight them with a presen- lity as they contain no toxic metals tation that would leave a lasting im- and have significantly reduced elec- pression. "We had more visitors than tricity consumption. in previous shows and are really very pleased with the pavilion," stated Inspiring design Inspiring atmosphere the Luflex manager. These OLED innovations have in- SYMA is already looking forward to spired designers, architects and implementing lighting design ideas other industry professionals to come based on these OLED innovations that attracted lots up with innovative new ideas. The in future exhibition stands for our construction of the pavilion required customers. of attention 75/2018 SYMA-REPORT 16 LUCERNE 17

The desire for a large, light and airy display case with as much glass as possible required a very special solution.

Swiss Museum of Transport SYMA boasts many years of ex- required, including a service ope- identified for the sliding elements, Friendly collaboration perience and know-how – espe- ning allowing access for cables lighting and other components. The client and SYMA project cially in the creation of bespoke and electrical equipment. The Discussions with the customer as manager Erwin Maurer very much solutions such as this one for the small number of back panels of the to the technical feasibility of the enjoyed collaborating on this joint Aviation Hall at the Swiss Muse- display cases needed to be strong various suggestions were vital in venture. Both sides value open Impressive: um of Transport. It is the largest enough to attach exhibits. There making the best-possible choice. communication and listened ca- display case that SYMA has ever was also to be an adjustable ceiling The upper display case frame was refully to each other's needs. The constructed. The list of client re- structure for suspending objects in fixed to the concrete ceiling with client also emphasised SYMA's quirements posed a serious chal- different positions. And last but not wire ropes to reduce the number of high guaranteed quality as well as Rega on lenge: The museum wanted an least: The showcase should be an support profiles that were required. its swift and uncomplicated way of attractive, spacious display case eye-catcher! The pre-fabricated, painted MDF working. It chose SYMA because of with large glass panes that gave an base elements were interconnected its modular system design and is unrestricted view of the interior – A solution for all problems with adjustable feet, floor lining and completely satisfied with the large display all of which were to be constructed Before possible solutions were put service cover to form a stable unit. new display case for the museum. as easy-to-operate sliding doors. forward, the requirements were cla- The chipboard back panels were re- Various base elements were also rified in detail and suitable designs inforced with aluminium profiles. 74/2017 SYMA-REPORT 18 MUNICH 19

Based on the SYMA-CUBIC system, SYMA partner company Schnaitt has created a bespoke presence for KSB, a leading supplier of industrial pumps and valves.

A specialist in trade fair and ex- characterise the interplay between Special challenge hibition services, Schnaitt serves SYMA application consulting and The 90° turn of the stairs to the many big-name clients at various the responsible project manage- upper floor and the smooth, ho- trade fair venues around the world. ment of Schnaitt. This also led KSB mogenous white glass surface One such client is KSB, one of the to choose the SYMA-CUBIC system posed particular challenges during world's leading manufacturers for its double-deck pavilion. construction. With the sophistica- of industrial valves and pumps. ted appearance and high stability Schnaitt designed and executed Simplicity squared of SYMA-CUBIC, both issues could KSB's presence at IFAT 2018 – the Thanks to its simple aesthetics, be solved perfectly. world's leading trade fair for water, the 10 x 4 m KSB stand was a real sewage, waste and raw materials eye-catcher. The choice of SYMA- management. CUBIC was also influenced by the outstanding flexibility of the sys- Committed to a tem construction and the assembly successful presence time, which has been reduced by Customer orientation, high service almost half thanks to the use of capability and open communication patented quick hook connectors.

IFAT 2018 KSB squares the circle

SYMA-CUBIC – for record- the opportunities available with files. Only one type of beam is used breaking assembly times existing products. Fitted with 8 mm (90 x 270 mm) with no differentiation How do you assemble multi-level system grooves, this innovation is between primary and secondary structures nearly twice as quic- compatible with SYMA-SYSTEM 30. beams. This simplifies the erection The bright stand radiates reliability. The lower floor accommodated a range kly with no sacrifice in terms of The innovative, patented quick process and reduces pressure on of industrial pumps and valves, while high load-carrying capacity? The hook connector reduces assembly the budget. on the upper floor there was space for meetings and consultations – all answer to the constant demand time by half and meets structural realised with the SYMA-CUBIC system. for increased efficiency and cost requirements (100 kg load/m of optimisation is: SYMA-CUBIC. The railing). SYMA-CUBIC is also the sophisticated slimline appearance perfect "keeper of order". To en- (90 x 90 mm support profiles) is sure that everything remains in its combined with a substantial ef- proper place during busy erection fective load capacity of 500 kg/m ² and dismantling periods, no loose with a 4 x 4 m profile grid. The screws are used in the connection SYMA-CUBIC system also expands of the beams to the support pro- 75/2018 SYMA-REPORT 20 YEKATERINBURG 21

INNOPROM 2017 Impressive statement in copper

The impressive stand of the Russi- A world of copper an Copper Company (RCC), one of With its 9000 copper triangles, the Russia's leading copper producers, façade certainly could not be over- was the focal point of the INNO- looked. The interactive screens on trade fair in Yekaterinburg. the ground floor, the theatre with The captivating three-storey pavili- numerous interactive tables, the on had a solid and dynamic appea- kinetic table for children, the 10 rance – properties that it shares holographic videos and the 6 virtual- with copper. Using the concept of reality chairs provided a memorable "Smart Copper", it created a clear, trade fair experience. The upper strong brand identity and showed two floors were reserved for VIP how this intelligent material can guests: Here, a stylish lounge bar meet environmental and production and copper-clad conference rooms requirements. offered the perfect setting for tech- nical discussions and were equipped One of the most sophisticated with various interactive elements as pavilions in the world well as state-of-the-art event tech- The Designmark Group, with which nology. The latest copper trends in SYMA has previously collaborated interior design were showcased in on several projects, was responsible the VIP area. for everything from concept design through to execution of the pavilion. Impressive structure on a solid base It developed a strong idea, created SYMA was responsible for the the outstanding brand presentation construction of the steel substruc- and came forward with several inter- ture that supported the entire pavi- active solutions. A total of 228 per- lion. This special design needed to sonnel were involved over 5 months meet extremely high requirements in this monumental project which in terms of structural strength and had an overall budget of € 8 million. load-bearing capacity. The 380 tonnes of material rested on just a small number of supports. An astounding achievement!

They look like windows with views of open countryside. In reality, they are interactive screens that can be used for presentations and also illuminate the room. 75/2018 SYMA-REPORT 22 YEKATERINBURG 23

The engineering of the invisible 380-tonne substructure was executed by SYMA

The latest trends in luxury interior design were on display in the VIP area: The Designmark Group is Copper in all its variations. active worldwide and offers architecture, design and de- velopment from a single sour- ce. In cooperation with an in- ternational development and production network, to which SYMA belongs, the company makes an important contribu- tion to innovative exhibition stand construction.

Andrea Bergerhoff Geschäftsführerin LTS Licht & Leuchten GmbH in Tettnang What was the biggest challenge in This was the fifth year in which we terms of project execution? have been able to impress RCC with Making the complex themes and pro- the quality of our work. cesses of the ten companies in the group interesting and comprehensible What was SYMA's role and what Marc Kunz, to all trade fair visitors was a challenge. form did the collaboration take? Creative Director, Designmark Group To achieve this, various presentation We have worked together with SYMA technologies were combined, for in- for over 20 years – and more inten- Mr Kunz, the Designmark Group stance, large-scale hologram presenta- sively in recent years. SYMA has twice (DMG) developed and executed an tions together with 3D video mapping had responsibility for the overall exe- innovative and compelling trade fair and interactive virtual reality journeys cution of the exhibition stand in Pra- presence for the Russian Copper on rotating futuristic chairs. The com- gue for RCC. In terms of the current Company (RCC). What did the custo- plex physical solutions with motion stand in Yekaterinburg, SYMA was our mer want to convey to visitors? graphics and our own video materials partner in the demanding engineering The aim was to increase people's un- provided an interactive highlight. of the three-storey steel structure that derstanding of copper as an element carries the entire exhibition stand. We – a material that plays an essential What successes have also benefited from the support of role in our daily lives, for instance in been achieved? their 14 experienced installers. For us, technology, medicine and nutrition. As There was widespread acclaim for this SYMA is a reliable, professional and the pavilion was going to be visited by unique project – it was shown during strong partner and we hope that we President Vladimir Putin, government the week on Russian TV on Channel can continue to develop this relation- ministers, governors and foreign politi- 1 with the Russian President. The De- ship in the future. cians, a dignified setting was needed. signmark Goup won the Xaver Award The exhibition stand focused the at- in the category "Best Expo Project". tention of the government and public Such results are only possible thanks on the programmes of the Russian to the untiring efforts of everyone in- Copper Company, a corporate group volved: the customer as well as our that operates ten enterprises. team, partners and suppliers. 75/2018 SYMA-REPORT 24 SHANGHAI 25

Audi Sports Street Racer Underground – the perfect fantasy

A raw underground scene was Close to the action created with a lively street racer The floors of the visitor platform atmosphere to showcase the la- were comprised of grids. The sports test Audi RS3 model in Shang- cars were right under the feet of the hai, and the tremendously vibrant invited guests, customers, dealers soundscape enthralled visitors. and relevant media, giving them a The new Audi RS3 Sportback can first-hand experience of the perfor- reach 100 km/h in just 4.1 seconds mance. Musical acts ranging from due to the world's most powerful hip-hop to rock provided additional standard five-cylinder engine with entertainment. 294 kW (400 hp) and a maximum torque of 480 Nm. Steel structure by SYMA SYMA was responsible for planning Sound gets under the skin and implementing the Street Ra- The 2.5 TFSI is not just an engine, cer Underground presentation, the but also a promise. The unique tone elevators for the sports cars and of the 5-cylinder engine enhances musicians as well as the entire steel the driving experience. The alter- construction, which weighed over nating ignition of directly adjacent 360 tons. The overall project took a and more distant cylinders with the remarkably short amount of time to ignition sequence: 1-2-4-5-3 creates complete. The client Audi success- an unmistakable sound. fully impressed the trade audience with its powerful presence.

Incomplete steel structures in a raw factory look radiate power and strength.

Simple, clean and dynamic on the outside, the Audi The bass-heavy Audi RS Pavilion invited guests to enter engines could not only be and discover the heard, they were felt deep secret Street Racer Underground. in the gut. The soundscape was so striking that it un- doubtedly inspired many visitors. The brand's fictional Street Racer Underground concept deliberately appeals to the young and young at heart. 75/2018 SYMA-REPORT 26 27

Mexican market leader celebrates three successful decades with three-storey pavilion.

An impressive, retro- spective view: three decades on three storeys.

SYMA congratulates the Omega Group and founder Alejandro Escalante on Omega Group its 30th anniversary with a golden SYMA-MOLTO 30 years of the Omega Group cube. 20 years of the SYMA partnership in Latin America

The Mexican design and exhibition up and maintained a strong and loped over the years between the – with each of the storeys focusing 350 friends, colleagues and special lajara in the same year, the display, solutions company Omega Group is commercially successful coopera- two organisations. on one of the three decades of the guests from Japan, Brazil, the USA congress and exhibition industry celebrating its 30th anniversary this tive partnership. The relationship Omega Group. Significant aspects and . Werner Stucki, CEO experienced exponential growth in year. Over the past three decades, was initially established at EuroShop Celebrating three of the company's development were of SYMA HOLDING AG, commented: Latin America. As a result of this the Group has grown and now com- 1999 when the Omega Group first successful decades presented on each level. Overall, the "This three-storey pavilion embo- development, the Omega Group has prises four companies with a total exhibited at the show. In the follow- The Omega Group celebrated its construction symbolised the solid dies innovation and symbolises the increasingly concentrated on this of around 120 employees. It is posi- ing year, the Omega Group acquired 30th anniversary at the largest trade and steady growth of the Omega unique position of market leader- market and carved out a successful tioned as the largest company of its the SRS company, which was the fair in its sector, the Event Industry Group. ship, which has never been achieved position for itself within it. kind in Mexico, with important inter- SYMA representative in Mexico at Show in Mexico City. This event in Mexico before." national cooperations and locations the time. Its area of business com- offers an opportunity for trade fair Celebrating with guests from SYMA would like to thank the in five major Latin American cities. prises the rental and sale of SYMA and event professionals to meet up all over the world Growing with the market Omega Group for its long-standing systems to providers of exhibition and exchange ideas. SYMA erected To mark the company's 30th an- The Omega Group was originally collaboration. Grupo Omega & SYMA-SYSTEM AG services within the Latin America an impressive three-storey pavili- niversary, a large reception was founded in Mexico in 1987 as a mar- Over 20 years, the Omega Group region. A strong and consistent on – the first time such a structure held at the fair. The Omega Group keting and advertising company. and SYMA-SYSTEM AG have built business relationship has deve- had been realised in Latin America celebrated the occasion with over Following the launch of Expo Guada- 75/2018 SYMA-REPORT 28 BASEL 29

Swiss Indoors 2017 Serving up a great event

Swiss Indoors Basel – third largest indoor tournament in the world.

Held in Roger Federer's childhood Tennisdorf luxury signed, planned and constructed by Welcoming Foyer sport, leisure, and lifestyle and also home town, this tennis spectacle For each of the past 20+ years, SYMA. They offer a diverse space The Foyer is an extremely popular include the Top-Pharm Health Parc attracts large numbers of visitors SYMA has created the popular VIP for discovery and discussion. Four spot for many visitors. It encircles and Image Corner. In 2017, SYMA to Basel each year. The Center Tennisdorf, which has become an of the lounges are transformed the Center Court and offers a wi- completely redesigned the entrance Court holds up to 9 000 spectators integral component of the Swiss each day to meet the needs of new de range of leisure facilities. The area and portal to create a spacious and offers a great experience – Indoors tournament. Before, du- short-term tenants. An interesting focus is on attention to detail and and welcoming area for spectators both on and off the court. ring and after the match, it offers time is guaranteed – and lucky service provision for spectators. and invited guests. An outstandingly guests entertainment, luxury and guests may meet one of the world's SYMA has been responsible for the successful achievement that per- refinement in a sophisticated en- leading tennis stars. construction of the 60 stands in the fectly matches the occasion. vironment. The 14 lounges, which Foyer for the past four years. The occupy an area of 1 000 m2, are de- individual themed sections cover 75/2018 SYMA-REPORT 30 BASEL 31

Both the lively Foyer and the sophisticated Tennisdorf bear the signature of SYMA

The redesigned entrance area provides a high- quality setting for the reception of spectators and guests.

Roger Brennwald Tournament Director, Swiss Indoors Basel One of SYMA's largest projects The Tennisdorf and Foyer with 14 Mr Brennwald, how significant are catering offers everything from a casu- up the stream of visitors. Other high- lounges and 60 stands is the largest the Foyer and Tennisdorf within the al beer to a gourmet meal with white lights include the Swiss Indoors Bou- project ever undertaken by SYMA framework of Swiss Indoors Basel? tablecloths. tique and the less-well-known Super Switzerland. A total of 40 trucks are They are as important as the racket is Tombola, which is a hit with the gene- required to transport the necessary to the player. They are vital compon- How do you rate the appeal of Swiss ral public. materials. Despite the amount of ents of the tournament services for cu- Indoors in comparison to other ma- work involved, the installation is stomers and guests. The launch of the jor ATP tournaments? SYMA has been a reliable construc- completed each year in just 7 days – Tennisdorf in 1982 represented a first We don't make these kinds of compa- tion partner of Swiss Indoors for an astounding feat of logistics! for Switzerland. Swiss Indoors later rison. In terms of infrastructure, there 20 years. What demands do you received an award for this innovation is competition from major world cities place on SYMA as a partner, and Swiss tennis legend from the ATP Tour – a sort of tennis such as New York, London or Shang- are these met? Roger Federer (right) Oscar. In the Tennisdorf, sponsors hai. As event organisers, we work with The fact the partnership has lasted wins an eighth title The realisationSwiss Indoors involved tour- some at his home tourna- have their own individual areas, but the possibilities available to us. We over 20 years speaks for itself. We va- ment, the 2017 Swiss specialnament materials,is part of theincluding ATP the general public can also meet up in have developed a tennis culture and lue SYMA as a loyal and reliable part- Indoors, against Ju- metal,World Tourwood 500 and series. UV prints. It is an Martin del Potro. the Foyer and enjoy the wide range of a tradition that enjoys respect on the ner. Both parties are committed to the Thethe third-largestmultilayered indoorvisual effecttour- and bistros. The aim is to ATP World Tour. challenge of finding the ideal solution. wasnament achieved in the withworld a andcloud the offer something for all tennis fans and motiflargest on regular suspended sporting trans event- to avoid creating a two-class event. What are the challenges in terms of What is your general opinion parentin Switzerland. acrylic sheets. The event The was attracting exhibitors and ensuring of SYMA? eventheld for and the the first exhibits time in aimed 1970 What experiences would you the diversity of the various stands in We value its know-how, quality and toin apromote specially newly erected launched infla- like to offer visitors? the Foyer and Tennisdorf? precise customer care. SYMA ranks as productstable airdome. (mobile The phones, prize for Swiss Indoors wants to provide tennis We try to cover a wide range of themes a top-ten global player! As a result we tabletsthe tournament and networks), winner andwas a that has substance, entertainment in the Foyer that offer information form a strong doubles pairing. towristwatch. help Huawei Today, connect the prize and and excitement. It is the largest sports and entertainment, including a Health exchangemoney totals information 2 442 000 withEuros. event in the country and has become a Parc, Image Corner and pavilions from visitors and guests. sporting and social highlight. This calls the and segments. The for variety and services that offer style restaurants and bistros are spread and meet diverse requirements. The around the area in order to help break 75/2018 SYMA-REPORT 32 BRNO 33

Opening Halle Brno New SYMA location in Brno

Three generations of the Base family together with Werner Stucki, CEO of SYMA-Holding AG

Good reason to celebrate! Christian Miller, delegate of the Aus- it was time for the festivities to start. On 14 December 2017, SYMA held trian Chamber of Commerce in the The event provided an excellent a grand opening to celebrate Czech Republic. SYMA succeeded opportunity for discussions and its new location in Brno. Among the in transforming the hall into an at- networking. The attractive culinary, 450 guests were valued customers, tractive event venue in just 24 hours. musical and artistic programme en- employees, partners, suppliers and After the official part of the ceremo- sured an entertaining evening. No government officials, including Ru- ny and speeches by local Managing wonder that many guests celebrated dolf Opatril from the Czech Ministry Director Base and Werner until late into the night. of Foreign Trade and Investment and Stucki, CEO of SYMA HOLDING AG, 75/2018 SYMA-REPORT 34 BRNO 35

Welcome to Brno! The new location expands SYMA's capacity and productivity.

Can you describe the evaluation within the planned construction time, process and why you chose Brno? keep costs under control, continue The geographical location of Brno is daily business without disruption and central and attractive. We are within bring together the teams previously easy reach of all the major trade fair ve- operating at different sites at a central Werner Stucki CEO nues in Europe. In addition, Brno has a location within a few months. That is a SYMA HOLDING AG long history of holding trade and of- superb achievement. fers a well-trained specialist workforce. Prestigious premises Where do you see growth potential create a harmonious Mr Stucki, what gave the What strategic goals are being in the coming years? ambience in which Plenty of room for creativity SYMA welcomes impetus for a new location? pursued? And what are the benefits In the same area as it has been since visitors and turns and new inspiring trade fair Quite simply, we needed much more for customers? the beginning of our involvement in the good ideas into real and interior design projects. success stories. capacity to produce and handle bes- Let me take you back for a moment: Czech Republic: bespoke exhibition The plant in Brno comprises poke exhibition stand construction Our collaboration with the local partner stand construction for our international four professionally equipped projects. The Prague site had become dates back to 1990, since which time customers at all major European trade carpentry areas with CNC too small. Too often, we had to turn we have gradually developed and ex- fair venues. machines. 50 specialist staff down projects simply because our ca- panded this partnership. SYMA has be- work here. 40 employees are pacity was fully booked both in terms en involved in bespoke exhibition stand What feedback did you receive involved in the planning pro- of planning and execution. When we construction projects for the European from customers and partners at cess. A further 80 employees take on projects, we want to be sure market in the Czech Republic for more the opening? work in the field constructing that we can execute them to the ab- than 10 years. When we started, we Wholly positive, of course. We were stands at all trade fair loca- solute satisfaction of our customers. had a team of just a few employees – able to demonstrate in person our pro- tions in Europe. If this assurance is lacking, we turn today there are just under 300. This de- duction methods and our quality stan- down projects. Our focus is not on velopment is the result of compelling, dards. We also wanted to hold a pro- making short-term profits! Instead, high-quality work at all levels. per celebration for the completion of we are concerned with long-term de- the construction project and the bring- velopment in collaboration with our What pleases you particularly ing together of the different teams. customers. We don't just want to as- about the new location? sist them once; we want to be able to Our Managing Director Milan Base offer substantial added value. has managed to complete the project New location, new dynamics not bring added value for to around 16 000 square metres. Brno is the second largest city in SYMA customers, which is why The modern two-storey building the Czech Republic and has been SYMA also focused on ensuring a with a total usable area of 6 500 the historical centre of Moravia sin- professional organisation. Cost- square meters is architecturally ce the 17th century. Today, Brno is effectiveness, high quality stan- unpretentious and functional, but a vibrant commercial centre with a dards and precise craftsmanship also very attractively designed. long trade fair tradition and has the remain the cornerstones of our The state-of-the-art technical and largest exhibition and work. The local managing director logistical infrastructure guarantees centre in the Czech Republic. With Milan Base is very keen to create a customers outstanding quality, this new location, SYMA has ex- collaborative working atmosphere efficient processes and successful panded its capacity and continues that promotes top performance project management. on its growth path in Europe. The and customer satisfaction in equal decision in favour of Brno was hea- measure. vily influenced by its geographical position at the centre of Europe. The new location SYMA currently employs 170 people After a lengthy planning phase, at the new site. Together with its the new plant was built on a facility in Prague, it has just under greenfield site in just six months. 300 employees, making SYMA the The 8 000 square metre location market leader in the Czech Repu- offers plenty of space, and there blic. However, size on its own does is a reserve for future expansion 36 SPOTS 37

Green Stand environmental certification: Stand construction system protects nature

Austria's first eco-certified exhi- materials that pose a risk to health and Quality label can also be bition stand construction system the environment are avoided as far as used by customers possible. SYMA has worked hard in Subject to certain conditions, SYMA SYMA is aware of its responsibilities various areas in order to obtain cer- customers may use the "Green Stand" and is committed to ensuring that its tification, e.g. investigating suitable label for their trade fair stand, thus activities do not place an excessive materials, checking and optimising all identifying themselves as a company burden on the natural world. The pre- processes, modifying energy manage- committed to sustainability. We would sentation of products and services ment systems, overhauling the waste be delighted to advise you on your next requires an attractive exhibition stand. management concept, adjusting in- exhibition stand construction project. However, this often entails the use vestments and sensitising purchasing of a large amount of materials which managers and staff. end up in landfills or incinerators after the trade fair. In addition to the large volume of waste, the materials can also be damaging to our health and environment as this throw-away men- tality places low importance on the use of high-quality materials. SYMA is working hard to fight this attitude and is now the first exhibition stand construction company in Austria to have been awarded the "Green Stand" eco-label by the Austrian Federal Mi- nistry for Sustainability and Tourism.

Stand out from the rest Automatica 2018: The "Green Stand" label is awarded to exhibition stands that conserve re- PIA is growing sources by reuse and recycling of the stand and its materials. In addition, Commitment to new standards Top 5 supplier in the sector in digital automation PIA's place among the top 5 suppliers of automation solutions has been fur- Elegance par excellence ther enhanced by healthy company National Agricultural Fair 2018: This year's stand featured an extremely growth and the expansion of its market elegant design with clear lines. The position in the mobility, industrial, con- Santo Domingo's natural products reduced interplay of colour together sumer goods, health and sustainable with the stringent design underlined energy sectors. PIA now operates at Ministry of and the high technical standards of PIA. nine locations on three continents National Office of Animals The lounge and meeting areas on the – including six production sites in organise agro fair upper floor offered an ideal space Germany, Austria, China, the USA and for in-depth consultations. Specially Canada. At the National Agricultural Fair in Santo Domingo, pro- backlit banners and SYMA-TEXWALL ducers present their products of the past year. The event LED walls were used to illustrate PIA's Internationally oriented – showcases new machinery as well as the latest agricultural services and competences. Innova- just like SYMA know-how. A livestock show with cattle, goats, sheep and tive LED lens backlighting created SYMA is the ideal partner for interna- horses rounds off the event. completely shadow-free illuminated tional trade fair participations, such as presentation surfaces, so the adverti- the PIA presence at Automatica 2018: The main responsibility of the Ministry of Agriculture is to sing message literally caught the eye With market leadership in China and a formulate and manage the country's agricultural policy as a of the viewer. The design concept was presence in over 50 countries, we are whole in accordance with overall development plans. also adapted and executed for the PIA wherever our customers are. trade fair presence at the AHTE 2018 in The pavilions were constructed with SYMA-SYSTEM 30 and Shanghai. panels made from water-repellent materials. 75/2018 SYMA-REPORT 38 SPOTS 39

ABB : Katara Hospitality: ABB Technology Day Cityscape Qatar

Customer focused events made modular aluminum construction terms of design, production, logistics Arabian luxury that can be assembled with just one and participant registration manage- ABB India is holding its Technology Day tool. All in all, a complete solution in ment for each location. Katara Hospitality is a global The best luxury properties and invest- Moscow at the FIFA World Cup 2018 events across India this year. The aim is owner, developer and operator based ment opportunities, both in Qatar and more than 25 000 football fans visited to present technological solutions to the in Qatar with real estate on four conti- the rest of the world, are exhibited here. Gorky Park for a World Cup Qatar 2022 Utilities, Industries and Infrastructure nents. The company plans to develop experience. The activities included segments. Breakout meeting rooms and further high-quality luxury properties 2022 FIFA World Cup in Qatar Majlis Qatar and Qatar Elements which an exhibition hall offer the ideal setting that are competitive in the modern mar- The hospitality sector will play a major is the world's first floating multimedia – and were constructed in 5-star ket, while remaining true to the cultural role in the upcoming FIFA World Cup to museum that gave visitors a taste of using a modular design with integra- values of its Arabian heritage. be held in Qatar in 2022. Katara Hospi- what to expect for the next FIFA World ted lighting. ABB India commissioned A luxuriously appointed stand was tality will be among the key players. As Cup 2022. SYMA partner Swift Corporation with designed for the Cityscape Qatar real part of Qatar's promotional campaign in the project. To keep installation costs estate investment fair. With a variety low, the assembly work was carried of wooden structures, elegant seating, out for each event within a single day, lighting and flowers, it represents the including exhibition set up, installation high level of service in Qatar's hospi- of products, audio-visual equipment, tality industry. The creative stand con- staging, testing and event branding. cept was designed and constructed by The clever design consists of a custom Realis Design together with the event company FIRA Qatar and SYMA as exhibition stand construction specia- lists. Various real estate projects were presented on the outside of the stand Toyota India: in rectangular panels and encouraged guests to enter the pavilion. The VIP Auto Expo, Delhi lounge was enclosed by glass walls and featured a landscaped garden with four open seating areas. Cityscape Qatar is Driven by a better future a trade fair with international appeal.

Auto Expo in Delhi is the largest and – Car" by NDTV Car & Bike SIAM. of audience numbers as well as most significant event for the automo- Toyota's stand and presence were customer and media appreciation. tive industry in India. Because of its a complete success, both in terms importance, Toyota decided to use Sanofi Group Brazil: this platform to present its vision for the coming years. The entire stand Transamerica Expo, São Paulo demonstrated Toyota's commitment to a safer, greener, more sustainable and connected future. Dentsu India Two companies, one concept the two companies. The stands were panels, which were assembled to en- was responsible for the concept and planned and designed together with sure maximum tautness and backlit with design and created three zones: Sanofi is the largest multinational phar- AAGwk representing SYMA. The fabric LEDs, posed a particular challenge. Today, Tomorrow, Future. Dentsu wor- maceutical company in the Brazilian ked together with SYMA partner Swift market with 5 000 employees and oc- Corporation India in the planning and cupies a solid position in the country. execution of the stand. Particular at- At Transamerica Expo, it showcased its tention was paid to the presentation activities in the field of human health- of the new Toyota Yaris at its launch. care. Medley is also part of the Sanofi Traditional Japanese musicians as well Group. The two brands presented their as an exciting performance by hover- respective offers at similarly designed boardDesigner: artists Carmodyfrom the USAGroarke inspired stands – with the same dynamics and the Client:audience. British The Council grand unveiling of identical lighting concept. This clearly the Yaris was awarded "Best Launch underscored the connection between SYMA-SYSTEM GmbH Industriestraße 3 A-2120 Wolkersdorf T +43 2245 2497 0 [email protected] www.syma.at