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Report Magazine for Inspiring Solutions & Systems Report Magazine for Inspiring Solutions & Systems 12 Yamaha Motor Europe IM 20 Russian Copper Company 28 Swiss Indoors Basel A strong brand presence Impressive statement Serving up a great event www.syma.com No 75 | October 2018 75/2018 SYMA REPORT 2 EDITORIAL 3 Content We build inspiration Permanent change or maximum continuity? Dear Reader, If we believe the countless studies not convinced by long-term revolu- on successful corporate develop- tions. Constancy is important for our ment, "permanent change" seems customers and employees. We are 10 16 to be the only effective recipe for far more in favour of the continuous, future success. However, we are not thoughtful and systematic develop- Mobile World Congress 2018 Swiss Museum of Transport the only ones to observe that many ment of our business model than Huawei creates a futuristic world Impressive: Rega on display customers prefer continuity, consi- loud proclamations of permanent stency and reliability – not constant change. change. Is there a contradiction here? And how do we deal with it? We pursue our goals step by step. And SYMA has taken a big step Werner Stucki CEO SYMA HOLDING AG With the 75th edition of our Report, in the Czech Republic. With the SYMA demonstrates continuity. The opening of the new SYMA location first edition of the SYMA Report in Brno (see pages 32-35) we are appeared in 1976. Today, 42 years increasing our capabilities and our and 74 issues later, it is still going capacities for the entire Central 20 24 strong. Although the print edition European region. At the same time, of our Report is held in high regard, the new location provides us with INNOPROM 2017 Audi Sports use of the online version has long innovative scope in the areas of Impressive statement Streetracer Underground since outstripped that of the print logistics, planning, project manage- version. Digital communication has ment and quality assurance. SYMA also increased in importance and is better positioned in Europe than opened new doors for SYMA. For us, ever before. this is not a contradiction: We will continue to develop. Whether you read the Report in the print or online version, I hope SYMA remains SYMA – with the you find it enjoyable and inspiring. same inner values. Continuity, high- quality work, appreciation, reliability 28 32 and punctuality are constants that Imprint are still just as important to us. Here Swiss Indoors Basel Opening Halle Brno is where the roots of our common Publisher Serving up a great event New SYMA location purpose lie. We continue to adhere SYMA-SYSTEM AG, CH-Kirchberg, to these values. Of course, innova- [email protected], www.syma.ch Editorial 03 tions at all levels have massively Imprint 03 changed the way we work and what Concept/Text Trend & Interview 12 we offer in recent years. But we are DACHCOM.CH AG System Products 18 Spots 36 75/2018 SYMA-REPORT 4 FRANKFURT 5 Technology of the future brought to life at the ZKW stand. SYMA stand design wins "Golden Rooster" award. SYMA-Austria wins the "Golden Rooster 2018" award in the Exhibition Architecture category. f.l.t.r.: SYMA-SYSTEM GmbH Richard Schuster ZKW Group GmbH Laura Wagner SYMA-SYSTEM GmbH Arch. Favier Diaz ZKW Group presents it innovations in the automotive sector at an award- winning exhibition stand. ZKW presented the future of lighting design and planning of the 162 m2 sing Award. 13 advertising agencies technology in the automotive sec- ZKW exhibition stand for the IAA were honoured with these awards, tor and stressed the importance of 2017 International Automotive Ex- known as the "Golden Roosters". giving the developments sufficient hibition in Frankfurt am Main. The SYMA-Austria has submitted six space and impact. Accordingly, the challenge for the SYMA design team projects over the last 15 years – and idea was born to create an inter- was to combine the exciting new de- has been nominated for the award active "pure light space" at the heart velopments of the lighting specialist four times. These creative achie- of the exhibition stand and therefore with the regular functions of the ex- vements were celebrated in the make the innovations tangible and hibition stand (e.g. corporate design, Festival Hall of Casino Baden which IAA 2017 International Automotive Exhibition interactive for visitors. The stand, high visibility, product presentation, had been transformed into a sort a co-production by the ZKW Group, refreshments, meetings). A 7 x 3 m of creative circus tent and provi- SYMA and Responsive Spaces, video wall, 4 704 controlled LED ded the ideal setting for the event. became an IAA highlight for the in- spots and self-explanatory 3D ani- The ZKW / IAA 2017 project greatly ternational press and trade visitors. mations worked so perfectly toge- impressed this year's jury and was "Light space" ther that this "pure light space" of- awarded a "Golden Rooster" in the Lighting shows the way forward fered a unique experience and was a "Exhibition Architecture" category. The ZKW Group specialises in the powerful eye-catcher at IAA 2017 re- The entire SYMA Group is delighted manufacture of innovative premium ceiving extremely positive feedback. with this achievement and congratu- wins award lighting systems and electronics. lates the colleagues from Austria. As a systems supplier, it is one of Prestigious award winner the leading global partners for the Achievements such as this deserve automotive industry. SYMA was recognition – and it was a worthy commissioned with the concept winner of the Lower Austria Adverti- 75/2018 SYMA-REPORT 6 DAVOS 7 Sustainably manufactured temporary stands are now a feasible option for top events. The breathtaking views over the Davos alpine pano- rama made a lasting im- pression on many WEF guests. WEF Davos 2018 Success with premium-quality modular stand Each year, SYMA builds exhibition and the client and guests had good system elements using the DOMO At the World Economic stands and event superstructures reason to be pleased with the result. modular system patented by SYMA. Forum (WEF) in Davos, on all continents across the world. Only a few hundred metres away Switzerland, leading inter- But this was the first time the com- Sustainability thanks from the large Congress Centre, national economic experts, pany had been involved in the World to SYMA-DOMO SYMA erected its pavilion, which politicians, intellectuals and Economic Forum in Davos. SYMA It was extremely important to the offered floor space of 210 m2 spread journalists meet annually to designed, planned and realised a client to be able to present their over two storeys discuss current global issues DOMO outdoor pavilion for the client organisation in a sustainably built on a 12 x 12 m base. in the areas of business, in a bespoke concept as a meeting temporary structure. The basic health and the environment. point and broadcast centre. Our first design of the pavilion was con- outing was extremely successful structed with reusable aluminium 75/2018 SYMA-REPORT 8 DAVOS 9 The aluminium profiles allow rapid setup and are reusable. Internationally renowned figures from business, politics, science and society held discussions in the pavilion seminar room on the The ideal place to themes of the WEF. reflect on the latest developments at the WEF. Rapid set-up for weather- Solutions for global Following the events the day-to-day activities of our tioning at events attended by influ- to individual specifications. proof construction problems discussed at the Congress client. The SYMA team are de- ential visitors. This flexible modular SYMA-DOMO is suitable for all kinds The SYMA innovation team recently Internationally renowned figures The pavilion was equipped with a lighted with the success of this system solution for outdoor use can of event, including open air festivals, completely rethought and rede- from the fields of business, 4.5 x 2.5 m LED screen on the ex- construction and look forward to be reused and is therefore extremely sports events, road shows, exhibi- signed the existing SYMA-DOMO science, politics and society met ternal façade facing out towards further projects in Davos in the interesting from an environmental tions and many more. system. Thanks to the clever new for a lively exchange of views – the promenade, which provided coming years. standpoint. The basic frame of the design, the set-up time is now up not just at the WEF itself, but also visitors to the WEF with up-to-date structure is made of SYMA-CUBIC to 60 percent faster than compara- in the SYMA-DOMO pavilion. Global information on what was happening SYMA-DOMO – a valuable elements. In order to transform this ble systems, as well as offering an challenges such as financial crime inside the Congress Centre. Thanks marketing tool into a SYMA-DOMO system, a wa- elegant, slimline look. Add to that a and the necessity and feasibility to the large glass frontages on all SYMA-DOMO is a premium-quality terproof outer skin (roof and walls), waterproof shell (wall and roof) and of a basic income were just some sides of the façade, guests could outdoor pavilion solution for any or- including drainage, needs to be ad- SYMA-DOMO satisfies all the requi- of the topics under discussion. enjoy inspiring views out into the ganisation wishing to address their ded. The exclusive structure satisfi- rements for an outdoor temporary Altogether there were more than beautiful alpine world of Davos. In target group right at the heart of the es all requirements for outdoor use. construction – even in the snow- 300 events at the WEF, half of addition, they offered visitors on action. Offering mobile brand hospi- The outer walls can be attractively covered town of Davos.
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