YEAR IN SPORT This year marks the tenth anniversary of Strava – 10 years of better connecting activities 19 million per week athletes to one another and to the sports they love. With 48 million members, new athletes including half the peloton at the Tour de 1 million per month France and one in three runners at the Boston Marathon, Strava serves as both a 195 countries source of motivation and a record book for Introduction everyday athletes and the world's best alike. 33 sports Here are some of the most interesting findings from another big year in sport.

Annual totals in this document are from 10/1/2018 to 9/30/2019. Year in Sport 2 04 People keep people active 05 The secret to motivation 06 Indoor season is 12 months long 07 Running’s future is farther 08 World’s hottest gear 09 Bridging the commuter gender gap 10 The rise of the all-rounder 11 What it takes to stop an athlete

12 Appendix Table of Contents of Table

Year in Sport 3 Up and at ’em

Most runners and riders out between 6 a.m. and 8 a.m. the weekdays, % Group activities Total Activities Graph represents moving averages. People but if they start earlier, they're much more likely to be going with others.

3 a.m. 5 a.m. 7 a.m. 9 a.m. 11 a.m. keep 5 a.m. 8 a.m. 49% of rides Peak start time are grouped people Ride active 3 a.m. 5 a.m. 7 a.m. 9 a.m. 11 a.m.

Find a friend, training partner or club and 6 a.m. you're more likely to beat your morning Peak start time alarm and upload more activities overall. Run 5 a.m. 29% of runs are grouped

Clubs Groups Social Stats Kudos Given In The US This year Athletes in a club upload Group rides cover 2x One in four activities in the around 10% more activities the distance of solo U.S. is done with at least one 627,750,049 the month after they join. rides on average. other person.

Year in Sport 4 100% 100% Plan for success 99% Strava Summit athletes who 98% 98% 98% set goals in January are 97% 97% 96% 96% increasingly likely to remain 95% 95% active as the year goes on. 94%

92% 91%

89% 88% 87%

Share of athletes active in January who are still active in later months

No Goal Goal

January February March April May June July August September

The secret Raise the bar Athletes aiming for three activities a week instead of two tend to be more consistent, resulting in 2x more activities over the year. to motivation Mix it up Invest in you Marathoners who improved In their first 6 months on Strava There’s no one way to stay motivated, but there are common threads: Set your sights their PRs increased their Summit, athletes upload an average on a goal for the long term, and realize the path to success might not be a direct one. non-run activity by 13%. of 2 more activities a month.

Year in Sport 5 Training inside isn't just for bad-weather days anymore. Indoor season is New tech and the rising popularity of studio classes make pedaling indoors a compelling and convenient 12 months long way to stay fit.

All year round As virtual riding platforms like Zwift and TrainerRoad continue to grow, athletes are increasingly riding indoors during both summer and winter months.

0.2% 5.5% 2.0% 9.3% 3.6% 12.7% 4.9% 15.2%

Share of cyclists July January July January July January July January uploading virtual rides 2015 - 16 2016 - 17 2017 - 18 2018 - 19

On and off the bike Virtual Rides Cycling Classes Training for Alpe d’Huez? VR ATTEMPTS Time Saved In Real Life It's no surprise that the majority For athletes trying to cut time of virtual riders are cyclists, but cyclists 67% cyclists 45% in real life, riding the virtual 2 1 minute when it comes to indoor cycling climb twice saves a minute on classes, the split is even runners 30% runners 44% average compared to practicing between runners and riders. it only once. 5 2 minutes OTHER 3% OTHER 11%

Year in Sport 6 US Searching for more 7.6% +8.8% YoY Endurance running is gaining popularity worldwide, and the biggest boost this year was seen in Japan. UK 5.8% +3.9% YoY

FRANCE 10.4% -0.8% YoY

Share of runners who've completed a marathon or Japan 23.8% +23.2% YoY ultra* this year

*Ultramarathon = 50K or greater

Ultrarunners Straight into the deep end While the 26.2 distance might seem Running’s a necessary step to an ultra,

Running a marathon is a major 51% future is accomplishment for just about anyone, and more and more Marathoners of ultra runners on Strava have athletes are taking on the challenge. never uploaded a marathon. Then, of course, there are those farther who are taking it even farther.

Year in Sport 7 From running shoes with carbon plates to bikes that go off the beaten path, World’s hottest gear Strava data illuminates the must-have gear of 2019.

MOST POPULAR SHOES AT Boston Fastest Growing Fastest Growing Fastest Growing Marathon Shoes Bikes Tech

COMPARISON BY PERCENTAGE OF RUNNERS COMPARISON BY Year-over-year growth COMPARISON BY Year-over-year growth COMPARISON BY Year-over-year growth

New Running Device

1 Polar Vantage M

Garmin Forerunner 945

Garmin Instinct

New Cycling Device

1 Garmin Edge 530 Nike Zoom 1 1 Vaporfly 4% 12.4% Carbon X Trek Checkpoint Garmin Edge 830

Nike Pegasus 5.3% 2 Solar Glide 2 Oiz Wahoo Elemnt Roam Workout App Hoka One One Clifton 4.8% 3 Fresh Foam Beacon 3 Canyon Neuron 1 Aaptiv Nike Zoom Fly 4.2% 4 Adidas Solarboost 4 Orbea Terra Wattbike

Saucony Kinvara 3.8% 5 Hoka One One Torrent 5 Trek Marlin Digme

Year in Sport 8 Bridging the commuter

Among cyclists globally, women are less likely to commute than men, but it's not true gender gap everywhere. Using Strava Metro data, this is how the U.S. stacks up against a place renowned for its bike culture and infrastructure.

By Gender WoMEN Vs. MEN Equal likelihood

Likelihood to F 22.9% Global commute M 24.5% -6.6% among cyclists

F 24.2% DENMARK M 19.5% +24.4%

F 31.8% COPENHAGEN M 27.1% +17.3%

F 20.0% USA M 23.4% -14.8%

F 44.5% Portland, OR M 45.4% -2.1%

F 30.9% New York, NY M 33.1% -6.7%

F 21.8% Los Angeles, CA M 25.5% -14.5%

Year in Sport 9 Down for whatever Share of athletes with Single-sport athletes have been on ≥ 95% of uploads The rise of the a steady decline year after year. from one sport all-rounder Runners 2015 49.7% Maintaining fitness is a shared goal among athletes, and more and more of them are finding that focusing on just one type of activity isn’t the best way to do it. 2016 47.6%

2017 46.0%

Branching out On/off season Activities like yoga, weight training and When the seasons change, cyclists tend 2018 42.5% walking are among the fastest growing to shift the balance of their activities while activity types for runners and cyclists. runners largely stay the same. 2019 39.8% Runners Cyclists +67% Winter Summer Winter Summer Cyclists Walking Run 78% 77% Ride 80% 88% 2015 67.9%

Ride 10% 11% Run 10% 6% YOGA +74% 2016 62.3%

HIKE + HIKE + WALK 2% 3% WALK 3% 2% 2017 57.8% Weight +289% Training Indoor Indoor 2018 52.0% WORKOUT 5% 4% WORKOUT 3% 2% 2019 47.2%

OTHER 5% 5% OTHER 4% 2%

Year in Sport 10 US GloBAL What it New Year’s Day Daylight Savings After a night of celebration, athletes in the U.S. still start strong in the On the Monday after changing the clocks, athletes are quick to jump new year – but typically an hour or two later than normal. on the extra hour of evening daylight.

takes to Runs Jan Baseline Jan 1 Runs Monday Before Monday after stop an 3 a.m. 7 a.m. 11 a.m. 3 p.m. 7 p.m. 1 p.m. 3 p.m. 5 p.m. 7 p.m. 9 p.m. athlete RIDES Jan Baseline Jan 1 RIDES Monday Before Monday after 3 a.m. 7 a.m. 11 a.m. 3 p.m. 7 p.m. 1 p.m. 3 p.m. 5 p.m. 7 p.m. 9 p.m. Holidays, cultural events and unusual weather often have significant impact on athlete behavior.

US Date Region Total runs vs. Normal Total Rides vs. Normal Polar Vortex January 30 Midwest -77% -59% A cold streak swept North America in January and February, resulting in January 31 New England -50% -53% challenging conditions for athletes. February 4 West Coast -45% -77%

Year in Sport 11 Appendix Female Male Average Duration perRun Female Male Average Elevation perRun Female Male Average Distance perRun Total Elevation Total Distance Female Male Average Duration perRun Female Male Average Elevation perRun Female Male Average Distance perRun Total Elevation Total Distance Global Run Totals Female Male Female Lik C M Total Distance US US Female Male Female Lik C M Total Distance B Female Male Female Lik C M Total Distance Global C N Salomon Sense L H Salomon Ultra Shoes Adidas Adizero Adios Broo N N N Shoes G a Sportiva A arbon arbon arbon o e i i i edian Distance edian Distance edian Distance r k k k w k el a el el e e e o ea a BalanceFres z k i i i Z Z Z hoo hoo hoo O s i oom Strea oom oom mm l Wi Wi ne Hy O O O f f f d d d r th th f f f perion O set X set set to to to V vs. vs. vs. ne E

apor L F V k on apor astest c c c as Male P Male Male ommute amon ommute amon ommute amon r VO P g utin o k ha

fly r est h fly o

Foam 4 M

R N % a R uns f e uns ate x t % H g ( ierro ( avera avera

g g g

c c c y y y g g c c c e e l l l i 140 i i p st st st di 19 a 10 s s s stan c , , 845 tons o 329 tons o e 248.3 millionmi , 174 tons o 315.1 millionmi ) 44.6 millionmi 22.8 millionmi c 71.4 billion ft 1.3 billionmi 11.5 billion ft e ) 8:06 8:35 8:28 8:17 8:16 0:40:26 0:37:34 0:38:12 0:41:05 -24.6% 22.9 0:37:18 -14.8% 0:39:11 20.0 23.4 22.9 24.5 -6.6% 4.0 mi 4.0 mi 6.2 mi 6.3 mi 6.3 mi 4.6 mi 6.4 mi 6.4 4.4 mi 4.4 5.2 mi 4.4 mi 4.4 3.7 mi 3.7 mi 6.7 mi 17.3 103 ft 152 ft 4.1 mi 144 ft 127 ft f f f 112 ft 118 ft

CO / / / / / CO CO mi mi mi mi mi % % % % % % 2 2 2 Global Ride Totals Specialized Tarmac S- P Tre Bianc C Bik Specialized S Tre Giant Trinity C C Bik Female Male Average Duration perRide Female Male Average Elevation perRide Female Male Average Distance perRide Total Elevation Total Distance Female Male Average Duration perRide Female Male Average Elevation perRide Female Male Average Distance perRide Total Elevation Total Distance Female Male Female Lik C M Total Distance J Female Male Female Lik C M Total Distance G Female Male Female Lik C M Total Distance F US inarello DogmaF olnago ervelo an arbon arbon arbon r a edian Distance edian Distance edian Distance erm a k k el el el es es p y EmondaS Speed n on Speedma i i i a h hoo hoo hoo c Wi Wi n i Specialissim a e O O O P5 C64 th th ny f f f d d d f f f set set set to to to L F vs. vs. vs. C on astest oncept h c c c Male Male Male iv LR g ommute amon ommute amon ommute amon

est x 10 a Rid Rid W or es es k ( s ( avera avera g g g

c c c g y y y g e s c c c e l l l i i i di st st st p 5 stan ee s s s 7 3 , , 330 tons o 769.0 millionmi 753 tons o , 011 tons o d) 296.7 billion ft 12.0 millionmi 36.0 billion ft 17.4 millionmi 6.8 millionmi c 5.6 billionmi e ) 17.2 mp 17.5 mp 17.5 mp 17.9 mp 17.7 mp 28.9 mi 29.5 mi 1:09:30 1:20:00 30.6 mi 30.4 mi 1:07:29 1:10:04 +10.7% 12.0 mi 13.4 mi 13.8 mi 28.7 mi 16.2 mi 16.8 mi 1:10:33 +0.8% 1:18:48 29.0 12.7 mi +0.7% 509 ft 396 ft 536 ft 31.2 19.6 19.4 5.0 mi 31.4 6.4 mi 6.4 32.1 693 ft 659 ft 463 ft 5.7 mi f f f

CO CO CO % % % % % % h h h h h 2 2 2 US UK Spain Japan Germany France Brazil Global Share of runners who’ve run a marathon or ultra Endurance Running Female Male Female Lik C M Total Distance U Female Male Female Lik C M Total Distance S arbon arbon p edian Distance edian Distance K el el a i i i hoo hoo n O O f f d d f f set set to to vs. vs. c c Male Male ommute amon ommute amon

g g

c c y y c c 23.8% (+23.2% YoY) l l 10.4% (-0.8% YoY) i i 8.4% (+10.6%8.4% YoY) st st 5.8% (+3.9% YoY) 5.8% (-9.4% YoY) 7.6% (+8.8% YoY) 31 2.6% (-7.8% YoY) s s 7.1% (+7.6% YoY) 2 , 162 tons o , 181 tons o 70.0 millionmi 4.9 millionmi Year in Sport -10.7% +3.6% 32.8 29.3 13.2 13.6 4.2 mi 5.1 mi f f

CO CO % % % % 2 2 12 [email protected]

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Year in Sport