The Tata way An ethos of caring and sharing Conceived and produced by Group Publications Bombay House, Mumbai, India Email: [email protected]

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All dollar conversion rates in this publication are as of February 2011; all converted values are approximate Contents

7 FOREWORD Ratan Tata, Chairman, Tata Sons

10 LEADERSHIP WITH TRUST About the Tata group

12 THE RAINBOW EFFECT The corporate sustainability vision at Tata Corporate sustainability projects by Tata companies

30 A TRADITION OF TRUST Tata trusts’ legacy of philanthropy Some significant projects of Tata trusts

52 TEMPLES OF KNOWLEDGE Tata Memorial Centre Tata Medical Center Indian Institute of Science 61 Tata Institute of Social Sciences HOMAGE TO HERITAGE Tata Institute of Fundamental Research Tata support for the arts and culture J.R.D. Tata Ecotechnology Centre 69 BUILDING STRONG BONDS Tata in North America Corporate sustainability projects by Tata companies in North America

Foreword Ratan Tata, Chairman, Tata Sons

he philosophy of corporate His sons and, subsequently, J.R.D. Tata embodied sustainability (C.S.) as practiced by the same values in their corporate actions. The T Tata companies is a legacy of this multitude of initiatives Tata companies have sowed organization’s founders, most and fostered from their earliest days — in prominently Jamsetji Tata. He considered the employee relations and ethical governance, on the labor of establishing Tata companies as secondary environment and with community causes — flow to his mission of contributing to the from this wellspring of voluntary, as opposed to industrialization of India and the emancipation obligatory, commitment. of her people. Jamsetji Tata saw disciplines such Many have wondered whether this is baggage as medicine and science, and industries such as Tata companies can afford to carry. My view is 7 energy and steel as building blocks in the that our expression of social responsibility emergence of a brave and bright new country. cannot be measured in terms of profit or cost. It His doctrine of social responsibility was the is our contribution to whichever nation our central theme of the Tata way of business. companies operate in and an expression of Jamsetji Tata and those who followed in goodwill to the communities around us. It his immediate wake set the C.S. mandate cannot be quantified in the language of for Tata companies: to look beyond the sales or turnover. I would like to think generation of products and profits to this is the best part of what the Tata serving the communities in which the group of companies stands for. I hope companies functioned. Jamsetji Tata’s we will sustain this tradition in one selfless desire to uplift India, to see his form or another, changing with the country improve and prosper was reflected times but continuing to nurture our sense in the host of endeavors he diligently pursued and, of social responsibility wherever we are and in more importantly, in the value systems that have whichever field we do business. come to define the operations of Tata companies. I would hope that no Tata company displays I would hope that no Tata company displays social“ responsibility to enhance its reputation or to score publicity points. This is something that has to happen as a part of the company’s obligation as an industrial unit, as in giving back to the people of the community what has been taken from them.” social responsibility to enhance its reputation or Mr. Mbeki said he had not heard that sentiment to score publicity points. This is something that before; from there on I believe, we were looked at as has to happen as a part of the company’s being different from other companies. We were obligation as a business unit, as in giving back to seen in an unusual light because, I think, we the people of the community what has been expressed our sense of social responsibility. It didn’t 8 taken from them. The reasons have to be right, relate to how much investment we would make in they have to be honest and sincere. South Africa, it didn’t relate to whether we were a There is this little anecdote that illustrates multinational company, it didn't relate to the the argument I am trying to make, and it involves revenues we promised; it related to a sensitivity that Thabo Mbeki, when he had yet to become the the government recognized. president of South Africa. I was in the country Many companies think they bring only then and was struck by how the black population prosperity to the communities in which they had been exploited for so many years. Private operate; few consider what they take out of these enterprise had pillaged South Africa, taken its communities: the jobs that get misplaced, the natural resources — diamonds, gold, coal, you land that gets taken up, and the displacement and name it — and grown prosperous while disruption that monetary compensations can mistreating, to say the least, the people who lived never balance. We have to recognize that we off the land where all this wealth originated. cannot plonk ourselves in a community and I told the president that the Tatas would like to operate in our own isolated way. We have to grasp bring something into the country, and that we the imperative of putting back into the wanted to give a part of our profits to South Africa. community from which we gain riches. There is a determinate cost to the C.S. around us and to our employees, and, on the initiatives a company undertakes, and then other, our responsibilities to our shareholders. there’s the indeterminate cost. The latter is what We have to be fair to all our stakeholders. Being honest enterprises sacrifice by refusing to take the just to every constituent of the community is crooked route to success. Observers just don’t crucial; it is the cornerstone of the tremendous seem to take this into account. We are in the equity that Tata products and services enjoy, and unfortunate situation today of seeing corrupt the basis of the faith and trust reposed by people corporations being feted for their ‘achievements’, in the Tata group of companies. of hearing applause for accomplishments that The Tata group of companies has, over the have been gained through immoral and unethical past few years, tried to harness the strength of its business behavior. many components in an effort to do on the Social responsibilities come under a holistic community initiatives side what it has on the canopy. There is no single element of it that is corporate front. We have more than 90 companies more important than any other. The in our stable, each with its own set of attributes, environment is important and we must be strong in certain areas, weak in others. Put all of responsive to it. Businesses are under greater them together and it becomes a formidable force. 9 pressure than ever to generate profits, but this By fusing our strengths we have been able to make should never be at the expense of the a greater impact on community development in environment. Companies have to be sensitive to various parts of the country. the topic of sustainability, to matters such as I believe the Tata model of business is a more pollution and the terrible consequences of sustainable one — simply because we really do carelessness or, worse, callousness. A business care. If industry is numb to the concerns of civil cannot prosper for long by contaminating the society, if it considers itself beyond the pale of waters of a community, polluting its air or public good, or even if it needs government diktat degrading its soil. and monitoring to do what is right, then I don’t see Similarly, we have to be concerned about how such an industry can survive for long. Tata employee relations. Doing the right thing in companies are different in this respect because we matters of corporate governance is critical, and have always done what is required by the letter and enriching the wider community is vital. I have my the spirit of the laws of the land, and often times doubts on whether we can draw a line between, much more than what those laws demand. The on the one hand, our duties to the communities Tata ethos demands no less. Leadership with trust

he Tata group is a global conglomerate headquartered in India with T operations in more than 80 countries. Its 2011-12 earnings of $100.09 billion came from businesses spanning industries from steel to software. Since its inception in 1868, Tata’s approach to business has been defined by its belief that the wealth it generates belongs to the community. Two-thirds of the equity of the group’s promoter company, Tata Sons, is vested in philanthropic trusts, which disbursed $110 million in 2010-11 to organisations working in healthcare, education, women’s empowerment, livelihoods, and sustainable development. As much as 3 percent of the combined net profits of Tata companies and trusts is spent in fulfilling the group’s corporate sustainability responsibilities. In its 140-year history, Tata has earned the love and trust of millions for its adherence to Late cartoonist Mario Miranda’s impression of strong values, ethical business practices and Bombay House, the Tata group’s headquarters social commitment. in Mumbai, India Tata in numbers Global leaders Tata companies operate in seven business sectors: FOUNDED 1868 Information technology and communications, engineering, materials, services, energy, consumer products and chemicals

SHAREHOLDER 3.6 million BASE Among the top 10 steel Tata Steel makers in the world

Among the top five NUMBER OF Over 100 operating companies commercial vehicle COMPANIES (31 listed in India) Tata Motors manufacturers and third largest bus manufacturer in the world

425,000 NUMBER OF EMPLOYEES A leading global software company with delivery centers in the U.S., the 11 Tata Consultancy U.K., Hungary, Brazil, GLOBAL Services Uruguay, China and India; PRESENCE 80 countries Among the top 10 IT services companies in the world in terms of revenue.

GROUP World’s second largest $100.09 billion REVENUE Tata Chemicals (2011-12) manufacturer of soda ash

Tata World’s largest wholesale INTERNATIONAL $58.05 billion (58% of Communications voice carrier REVENUE group revenues)

Tata Global Second largest in branded Tata Motors and COMPANIES Beverages tea products in the world Tata Communications LISTED ON NYSE

The rainbow effect

The panoply of community development endeavors undertaken by Tata companies — embracing everything from health and education to art, sport and more — has touched, and changed, many lives

e have to recognize that we cannot plonk ourselves in a community and operate in our Wown isolated way. We have to grasp the imperative of putting back into the community from which we gain riches,” says Ratan Tata, the Chairman of Tata Sons, describing the Tata philosophy of giving back 13 to people. If there is one attribute common to every Tata enterprise, it has to be the time, effort and resources each of them devotes to the wide spectrum of initiatives that come under the canopy of community development. The money numbers are substantial: by a rough estimate the Tata group as a whole, through its trusts and enterprises, sets aside about 5 percent of its profits after tax on social uplift programs. And as Tata enterprises spread their wings to reach global locations, the social uplift efforts of the group are reaching communities around the world.

A MATTER OF PRINCIPLE The Tata culture in this critical segment of the overall corporate sustainability matrix — inclusive of working for the benefit of the communities in which they operate, of building India’s capabilities in science and technology, of supporting art and sport — springs from an ingrained sense of giving back to society. “This is a matter of principle for us, it is in our bloodstream,” says Dr. J.J. Irani, former director, Tata Sons, “and it isn’t something we like to shout about. Some people consider social responsibility as an additional cost; we don’t. We see it as part of an essential cost of business, as much as land, power, raw materials and employees.” The Tata tradition in community development has, since the earliest days of the group’s history, been defined by its core values. It never was charity for its own sake or, as group founder Jamsetji Tata put it, “patchwork philanthropy”. Sustainability, says Kishor Chaukar, chairman, Tata Council for Community Initiatives (T.C.C.I.), is of fundamental importance. “I don't believe charity makes a substantial impact on society,” he explains. “All you are doing, then, is satisfying the mendicant mentality. The real contribution comes when communities are enabled in a manner that

>> has a sustained developmental impact. That way you empower people, educate them, give them instruments of income, a feeling of self-respect and dignity, a reason to live.” Tata companies have always built strong ties Reinforcing the implicit beliefs the group with the communities in which they operate brings to its mission of sustainable development is an explicit set of structures, embodied most notably by the T.C.C.I. The council has, in Book, a non-profit organisation, have joined collaboration with the United Nations hands to provide over 100,000 books worth more Development Programme (India), crafted the than $1 million to schoolchildren in different Tata Index for Sustainable Human Development, parts of the country. In Africa, Tata companies which measures and improves the community are working to foster and improve adult literacy, work that Tata enterprises undertake. skills development and women’s empowerment. In the U.K., the Tata corporate sustainability IN INDIA AND ABROAD focus is on the marketplace, the community and No matter how elaborate, systems and processes the environment. cannot really capture the magnitude and The panoply of the Tata engagement in dispersion of all that Tata enterprises do in the community development encompasses much field of community development. From health and more than can be encapsulated in a few pages. education to livelihoods and women-children As management guru Peter Drucker says: “A welfare, from tribal hamlets in Jharkhand (in healthy society requires three vital sectors: a eastern India) and the rural outback of Gujarat (in public sector of effective governments; a private the west of the country) to the high ranges of sector of effective businesses; and a social sector 15 Kerala and disadvantaged villages in Andhra of effective community organizations.” While Pradesh (both in the south) — the community there is not much it can do about the first sector, work undertaken by Tata companies touches a the Tata group is contributing all it can to the multitude of Indians across the land. other two. Elsewhere, Tata companies are continuing The stories in the following pages capture their efforts in the area of corporate sustainability some of the Tata experiences in building vibrant in other, newer ways: in the U.S., Tata and First communities. Education

TATA AFRICA HOLDINGS Mastering the dream Graduate students in South Africa who face financial difficulties receive help from Tata Africa Holdings in continuing their studies

ata Africa Holdings (T.A.H.) is helping South for disadvantaged students who have the potential TAfrican students who have potential but lack to excel in their chosen disciplines. financial support by giving them new T.A.H.’s decision to involve itself in skill and opportunities for education. In April 2006, as part capability development is certain to have a positive of its corporate sustainability program in South long-term effect in a country with a serious Africa, T.A.H. instituted a scholarship program shortage of skilled workers. The scholarship covers the cost of a student’s postgraduate degree, The scholarship program has touched and accommodation on campus for the duration of the changed the lives of students who otherwise would course, books and food. There is also a stipend for have found it extremely difficult to pursue their the chosen candidates. dreams. There are no strings attached to the Funding is provided to students facing scholarship and no requirement of any financial difficulties and with a proven academic commitment to join the Tata group. This initiative track record through their undergraduate years. In is helping many dreams to be realized: those of the first year of the scholarship, 10 beneficiary leading a comfortable life in the city, supporting a students from the University of Witwatersrand, family and educating siblings, and being able to Johannesburg, were able to pursue postgraduate afford some of the luxuries of life. courses in digital arts, community-based As T.A.H.’s business grows in South Africa, the counseling, architecture, advanced industrial company is consciously and continuously psychology, nursing, mining engineering and increasing its investment in corporate mathematics. In September 2008, the scope of the sustainability. The scholarship program has seen its Tata scholarships was expanded through the corpus increase from R500,000 (about $69,000) to addition in its ambit of the University of R2 million (about $276,000), benefiting 17 Stellenbosch and the University of KwaZulu-Natal. 40 students.

TATA CONSULTANCY SERVICES 40 hours to literacy More than 120,000 adults in India have conquered illiteracy with the help of an innovative computer-based literacy program from Tata Consultancy Services

odern India has more than 350 million economic sun while more than 30 percent of her Mcitizens who are unable to read or write; people remain illiterate. It was to help untangle this India cannot dream of a place in the global web of ignorance that Tata Consultancy Services different languages and even dialects. The emphasis is on imbibing words rather than alphabets, and lessons are supplemented by textbooks designed by the National Literacy Mission of India. The project teaches a person to read in a span of 30 to 45 hours spread over 10 to 12 weeks. Because the program is multimedia-driven, it does not need trained teachers. Those coming through the program can acquire a vocabulary of 300-500 words in their own language or dialect that suffices for everyday requirements, such as reading destination signs on buses, simple documents and even newspapers. And it sets these people on the path to acquiring other literacy skills, including

>> writing and arithmetic ability. 18 The C.B.F.L. program was first launched in the Indian state of Andhra Pradesh in Conquering illiteracy in 30-45 hours February 2000 and later rolled out to several with the help of computers other Indian states. It has also gone beyond Indian shores to South Africa, where a version in the Northern Sotho (TCS) initiated a computer-based literacy program language was implemented in Lephalale, Northern aimed at adults in the 15-35 age group, which is the Province. Arabic and Spanish versions are on the most productive portion of any populace. cards and the Unesco MetaSurvey 2004 on the use The computer-based functional literacy of technologies in education includes the C.B.F.L. (C.B.F.L.) program that TCS has crafted employs project in its list. animated graphics and a voice over to explain how The C.B.F.L. program has already lifted more individual letters combine to give structure and than 120,000 people in India out of illiteracy and meaning to various words. promises to deliver the education elixir to many, The courseware uses puppets as the motif in many more. the teaching process, with lessons tailored to fit Health

TATA STEEL In healthy company Tata Steel waking up to the Aids threat paid health dividends for the company and its people as well as Jamshedpur and its surrounding areas

hen management trainees at Tata Steel disease it causes. One youngster said he always Wconducted a dipstick survey involving carried his own blade to the barber. This is the 1,000 people in Jamshedpur to judge the efficacy kind of story that makes agencies and officials of the company’s H.I.V. / Aids programme, they involved in the battle against Aids sigh in found that 85 percent of them had the necessary occasional relief. information about the dreaded virus and the The Aids programme at Tata Steel is part of an overall health initiative that comes under This proactive approach on Aids has the canopy of the company’s corporate contributed to the incidence of the disease being sustainability initiatives. The success in the fight capped at 1 percent of the population of against Aids led to Jamshedpur being chosen to Jamshedpur. Given that neither government participate in the U.N. Global Compact Cities health services nor the private sector can afford Pilot Programme along with five other cities from to bear or subsidize the expenses of an Aids around the world. Tata Steel is also a member sufferer, awareness building and prevention are of Global Business Coalition on H.I.V. / Aids. the best options.

TATA MOTORS

20 New beginnings In Jamshedpur, Tata Motors is trying to eradicate leprosy and bring cured patients back into society

ith the specific mandate of curing and It has also taken steps to bring cured patients into Wrehabilitating leprosy patients, Tata Motors the mainstream of society by helping them set up a established the Nav Jagrat Manav Samaj business or find a job. Today most of the residents (N.J.M.S.) in 1982, as part of its community of the ashrams are earning members of society, services division in Jamshedpur, India. with vocations and bank accounts. N.J.M.S. set up eight ashrams in different areas N.J.M.S. has now joined hands with the of Jamshedpur where patients and their families Indian government to widen its reach and extend could stay and get treated; it also built an old age aid to about 240 villages in and around home and a center for those patients who are Jamshedpur. More than 8,000 leprosy patients turned away from regular hospitals due to their have been treated over the last two decades and deformities. N.J.M.S. has helped children of cured the prevalence of the disease has been brought leprosy patients to get admission in regular schools. down from 22 in 1,000 to 1 in 1,000. Environment

TATA CHEMICALS Sentinel of the sea Tata Chemicals has played a part in making the annual visit of the magnificent whale shark to the waters off the Gujarat coast in western India a less bloody affair

or years, any whale shark that was sighted breed and trade in its meat, and made it a Foff the coast of Gujarat met with a bloody protected species under Schedule I of the end, as fishermen killed the creature for the oil Wildlife Protection Act of India. in its liver, its meat and its prized fin. More The whale shark — Rhincodon Typus — is than 1,200 whale sharks used to be killed in this the largest fish on earth, growing to over 12 manner every year before the Indian meters or 40 feet long. This solitary, slow- government, in 2001, banned the fishing of this swimming, gentle giant, classified as a vulnerable species, is no killer. In fact, it is To make this happen, a 40-foot-long mostly vegetarian, surviving on phytoplankton, inflatable model of the whale shark, perched on macro-algae, small squid and tiny aquatic a camel cart, was paraded through coastal creatures. The fish visits the coast of Gujarat towns and villages. Greeted with a tilak (a from September to May each year, traversing vermilion dot) and garlands, it made an thousands of miles along the coasts of Australia impressive backdrop as a troupe of actors and South East Asia, only to encounter death at enacted a street play inspired by a sermon the hands of ruthless hunters. delivered by popular preacher Morari Bapu. In It took an innovative campaign from this sermon, Mr. Bapu, who came onboard as Tata Chemicals and the efforts of a dedicated an ambassador for the cause, likened the whale group of people from the company and shark to a married daughter who returns to her organizations such as the Wildlife Trust of parents’ house to deliver her child, as per Indian India, the International Fund for Animal tradition. He also spoke about the Indian Welfare and the Gujarat Forest Department to tradition of honoring guests. save the whale shark. The company also The whale shark was adopted as a mascot 22 supported the whale shark conservation by the towns of Porbandar, Diu, Dwarka, Okha, program through funding, logistical support Ahmedabad and Verawal-Patan. Additionally, and active volunteering. the Gujarat government designated the day of The ‘Save the Whale Shark’ campaign, the new moon of the first month in the Hindu kicked off in September 2003, was calendar as Whale Shark day. The day marks the conceptualized to end the whale shark trade in official celebration of the arrival of the shark Gujarat and ensure the long-term survival of into Indian waters. the species. It involved all the stakeholders in The efforts have truly paid off. Thanks to the whale shark’s universe, including hunters, the campaign, more than 125 whale sharks boatmen, coastal communities, the forest caught in the nets have been released by department, the coastguard, schoolchildren and fishermen. Tata Chemicals and the other conservation NGOs. The collective effort was so organizations that are working together in this successful that it elicited positive sentiments laudable endeavor have much to be proud of. towards this gentle creature in the minds of the Their collaborative efforts have converted people of the state, encouraging them to take hunters to protectors and changed the fate of pride in its protection and preservation. the whale shark. Tata Steel reduces environmental impact of road haulage operations The company has tied up with Norbert Dentressangle to reduce its environmental impact on multiple fronts

ver 1,000 loads of Tata Steel products are “The alliance proved fruitful, helping the Odelivered by road each day in the UK and company reduce the incidence of empty miles Ireland. Previously, each local business unit and resulting in safety and service managed its own haulage needs. Lack of improvements,” says Edna Swann, manager, coordination led to trucks travelling empty on return journeys, resulting in huge losses and 23 minimal control over load movements. The system delivered minimal transport efficiencies in terms of both cost and carbon. It was critical for the company to find an alternative to this wasteful option. The merits of working as one company to resolve logistics issues were brought home to Tata Steel in the UK and Ireland when the company began working with transport and logistics >> company TDG in 2006. Tying up with TDG — since acquired by Norbert Dentressangle — for steel distribution services across the UK until Tata Steel delivers over 1,000 loads of 2013 enabled Tata Steel to manage its transport products every day in the UK and and haulage needs as a whole, thereby saving Ireland money and improving transport efficiencies. Distribution and UK Shipping – Long Products Paul Hayes, director, 4PL Transport, Norbert Transport and Shipping at Tata Steel. “The Dentressangle, says, “We work according to the company realized that there were huge financial compliance standards of the haulier that we work and environmental benefits that would accrue with, then raise the standards to best practice. In from leveraging the transport on a larger scale.” addition, we have a very complex IT system, As part of the joint project, Tata Steel worked which we have customised in order to deliver with Concept Trailers, a leading manufacturer solutions to Tata Steel. Also, we operate on 4PL, a based in Ireland, to develop a new multipurpose platform that manages the entire logistics trailer capable of safely transporting different operations. We manage all the assets, including product types, from pipes to sections to coils. The people, expertise and technology.” two companies studied the road routes across Norbert Dentressangle manages the interface Tata Steel operations upon which these trailers between truck companies (numbering about 120 could be deployed most effectively. An 18-month hauliers) and Tata Steel. The entire operation is trial run, using three multipurpose trailers, managed on the 4PL platform. The various mills yielded a total mileage of 233,000 miles. Of this, around the country put their orders on the 24 only 12,100 miles (5.2 percent) was empty platform. This information is then sent to the mileage — a saving of 41,000 miles against the hauliers, who confirm that they can carry the current industry average. The company now loads. When the hauliers pick up the shipment plans to introduce a fleet of the new trailers so as from the sites, the system is intimated. Norbert to eliminate 1,000,000 wasted miles each year on Dentressangle takes care of bookings, managing steel distribution, saving around 500,000 litres of timely delivery, execution, paying the haulier, diesel and reducing CO2 emissions by 1,325 invoicing Tata Steel and looking after health and tonnes. safety aspects. It also brings in more resources With 33,000 employees, 8,300 vehicles and when there is a peak in the demand; the company 6.5 million square metres of warehousing space, is now working towards being able to track loads Norbert Dentressangle, has the expertise required in real time. to handle transport, logistic and freight For its part, Tata Steel has shown, by working forwarding responsibilities, and the scale in partnership, that it is determined to achieve its required to pull off an operation of this kind. targets of safety, service and savings. Rural development

TATA STEEL Social focus Rural and community development activities are a daily part of life at Tata Steel

he greatest strength of Tata Steel’s corporate socially and economically disadvantaged Tsustainability (C.S.) activity is that it is looked communities living in and around its areas of upon as a business process, not post-profit operation, including the mines and collieries philanthropy. There is even an annual business serving the plant. Over the years, their initiatives plan, thereby encouraging the entire company to have encompassed the provision of healthcare think in terms of sustainability. services, drinking water, rain water harvesting, Tata Steel’s C.S. teams work for the welfare of tribal development, relief and rehabilitation endeavors, income and employment generation, (in central India). women’s health and education, awareness TCS has done outstanding work for the programs on the ill-effects of drugs and alcohol, tribals of Jamshedpur and the surrounding areas and patronage to sports and cultural activities. in Jharkhand. The society focuses on education, Tata Steel’s C.S. program is managed by improvement of livelihood opportunities and the four organizations: the Tata Steel Rural preservation of the ethnic identity of the tribal Development Society (T.S.R.D.S.), the Tribal community. Cultural Society (T.C.S.), the Tata Steel Family T.S.F.I.F. provides maternal, child health Initiatives Foundation (T.S.F.I.F.) and and family planning services in addition to Urban Services. adolescent reproductive and sexual health T.S.R.D.S., established in 1979, focuses on services, and H.I.V. /Aids services. Urban sustainable livelihood, health and hygiene, Services caters to the needs of the urban slum empowerment and environment. The population and differently-abled persons in the organization looks at the livelihood concerns of areas of education and employability. the community through watershed management, The greatest achievement of these 26 land and water management and enterprise organizations has been their ability to empower promotion. Starting with 32 villages, it now people, give them a glimpse of latent covers over 800 villages in the states of Jharkhand capabilities, and support their efforts to build a and Odisha (in eastern India) and Chhattisgarh better future. Community

TATA RELIEF COMMITTEE A happy homecoming The Tata Relief Committee’s expertise in relief and rehabilitation made a strong impact in Tamil Nadu after the Indian Ocean tsunami

pril 28, 2007, marked a watershed in the brand new homes in the newly constructed Alives of the people of Nagapattinam, Tamil township christened Tata Colony. The colony, Nadu in south India, who had survived the killer constructed at a cost of `220 million ($4.9 tsunami of December 2004 that had washed million), on land provided by the Government away their homes and loved ones. It was the day of Tamil Nadu, is a complete township and that 828 families were handed the keys to their includes all essential infrastructure. The event marked the fulfillment of the sheets and blankets, to transporting 60 school commitment made by the Tata Tsunami Relief kids stranded at a Port Blair home to Kolkata. and Rehabilitation Project - Tamil Nadu, a Tata Motors organized the transportation of special vehicle set up under the Tata Relief relief materials, the Taj group got busy with Committee (T.R.C.). T.R.C. is a Tata group catering arrangements at the base camp, Tata initiative that has over 20 years of experience in Consultancy Services took charge of community disaster management, conducting relief training programs during the rehabilitation operations and channelizing resources. phase, Tata Projects set up desalination plants When the Indian Ocean tsunami lashed the and Tata B.P. Solar laid out solar-powered street east coast of India, it took the Tata group less lighting systems, while the construction of the than 24 hours to put together a multi-colored houses was taken up through Shapoorji Pallonji quilt of essential services in the biggest operation and Co. The group’s contribution was augmented of its kind in Asia — from identification of the by its over 235,000 employees, who each donated worst affected areas to distribution of a day’s salary. In all, T.R.C.’s relief, reconstruction standardized family kits containing 20 items such and rehabilitation enabled it to make a strong 28 as utensils, personal clothing, mattresses, bed impact in several areas of the state.

JAGUAR LAND ROVER JLR fosters non-traditional learning Jaguar Land Rover has joined hands with five education authorities to nurture an interest in the spheres of engineering, manufacturing and automotive technology

aguar Land Rover (JLR) is committed to making affirms Mike Wright, executive director of JLR. Ja difference in the community. “We have a vision The company invests in education and knowledge. to create and maintain excellent community In 2000, JLR invested in five Education Business relations with local and regional communities,” Partnership centers to provide learning facilities for schoolchildren, as part of its Education Business Partnership with the Birmingham, Coventry, Warwickshire, Solihull and Liverpool Education Authorities. To this end, JLR makes an annual contribution of around £350,000. The aim is to enable schoolchildren to learn more about engineering, manufacturing and automotive businesses through activities linked to

the national curriculum. Employees also volunteer >> within schools to help students with reading, mathematics, business and engineering. Each center also offers additional resources, based on its area of expertise. The centers at Coventry and Gaydon are inclined towards engineering. Castle Youngsters get a hands-on introduction Bromwich, Solihull and Halewood are inclined to the world of engineering towards production and robotics. JLR’s education 29 program is very dynamic with feedback from students and schools being used to reorganize the in engineering, manufacturing and business- modules. In 2011, 20,000 youngsters and nearly related subjects. 2,000 teachers visited the five centers. Around 85 An independent organization, Business in the percent of the visitors are from local communities. Community, conducts an audit program called the JLR’s Sons and Daughters program allows Corporate Responsibility Index, which awards a employees to bring their children to work for a CommunityMark to businesses that measure up to day. The children go to one of the centers, go a certain standard in their community initiatives. through a program of learning and then join The CommunityMark is widely recognized as the their parent in their workplace for the rest of the national standard of excellence for community day. Other activities include summer schools for investment. JLR is the first car manufacturer in the employees’ children. Some centers try to offer UK to receive this commendation. More than a family programs in which parents and children decade after embarking on this initiative, JLR learn things together. JLR also offers 14- to 16- knows that its efforts have helped thousands of year-olds an opportunity to learn about careers children to rewrite their futures.

A tradition of trust

An enduring legacy of altruism and commitment to the community, the Tata trusts are the wellspring of an extraordinary saga of philanthropy that has enriched India and its citizens in myriad ways

ou may wonder why the Tatas — among India’s biggest and most illustrious business families for Ywell over a century — never show up on any of those ritual listings of the world’s richest people. The reason is as simple as it is remarkable. Over generations, the Tatas have sustained a tradition of bequeathing much of their 31 personal wealth to the many trusts they have created for the greater good of India and its people. That is how the Tata trusts have come to control 66 percent of the shares of Tata Sons, the holding company of the group. The wealth that accrues from this asset supports an assortment of causes, institutions and individuals in a wide variety of spheres. The trusteeship principle governing the way the group functions casts the Tatas in a rather unique light: capitalistic by definition but socialistic by character. India has an old tradition of philanthropy, passed on down the ages by kings, noblemen and rich merchants. Jamsetji Tata, the Founder of the Tata group, gave new meaning to this term. In his words: “There is one kind of charity common enough among us… It is that patchwork philanthropy which clothes the ragged, feeds the poor, and heals the sick. I am far from establish the J.N. Tata Endowment Scheme for higher education in 1892. The scheme helped bright Indian students of moderate means become administrators, scientists, doctors, lawyers and engineers, funding their education through loans and grants. The maiden grant was to Dr. Freney Cama, who became one of the first women gynecologists in India and who would come to have a maternity hospital in Mumbai named after her. Of the 37 beneficiaries in the first batch, as many as 15 joined the Indian Civil Service (I.C.S.), the colonial version of the Indian Administrative Service, realizing Jamsetji Tata’s objective that Indians should learn how to govern themselves. By 1924, over a third of Indian I.C.S. officers were Tata 32 >> scholars. Illustrious J.N. Tata Endowment scholars include former Indian president K.R. Narayanan, renowned scientists Raja Ramanna, Jayant Narlikar and Raghunath Mashelkar, and award-winning Jamsetji Tata: Philanthropist, writer and actor Girish Karnad. pioneer and business visionary Philanthropy as a means of promoting higher education and research was a novel concept, even in the United States, at the end of the 19th century. decrying the noble spirit which seeks to help a Andrew Carnegie’s path-breaking endowment of poor or suffering fellow being. [However] what $1 million to set up a ‘technical school’ in advances a nation or a community is not so Pittsburgh, now the Carnegie Mellon University, much to prop up its weakest and most helpless was made in 1900. But Jamsetji Tata preceded members, but to lift up the best and the most him. Two years earlier, in September 1898, he gifted, so as to make them of the greatest service pledged half his personal wealth, an amount of to the country.” `3 million, to make his dream of a “university or This was the sentiment that led Jamsetji Tata to institute of research” a reality. The vision of the trusts is that projects must be aimed towards the sustainability of the >> community

33 That the Indian Institute of Science (I.I.Sc.) in public good. Sir Dorab was the quintessential Bangalore [now Bengaluru] would take another 13 entrepreneur, working tirelessly to make his years to be born, aided by a generous donation of father’s visionary ideas a reality — roaming the 300 acres of land from the Maharajah of Mysore, is jungles of what is now Jharkhand in eastern India quite another matter. Jamsetji Tata died in 1904, in a bullock cart to set up Tata Steel and unaware that his vision for science in India would pioneering the generation of hydroelectric power indeed be fulfilled. Over the next 50 years it in the wilds of the Western Ghats — while became a prime source of India’s technological Sir Ratan was a connoisseur of the arts and a prowess. When various national laboratories were passionate votary of social development. established in the late 1940s and 1950s, I.I.Sc. Sir Ratan gave a grant to support Mahatma alumni provided the intellectual manpower. Gandhi’s work in South Africa and another for Jamsetji Tata’s idea of philanthropy was to be Gopal Krishna Gokhale’s nationalist activities in given true expression by his sons, Sir Dorab Tata India. He also funded archaeological excavations and Sir Ratan Tata, both of whom donated a and donated resources that enabled the London major chunk of their personal wealth for the School of Economics (L.S.E.) to research the causes of poverty and how to alleviate it. This led to the diamond, twice the size of the Kohinoor — and establishment in 1912 of L.S.E.’s Sir Ratan Tata even his pearl-studded tie pins and cuff links, to the Department, subsequently called the Department newly registered Sir Dorabji Tata Trust. of Social Sciences (the department’s first lecturer The Sir Dorabji Tata Trust and the Allied was a bright young man named Clement Attlee, Trusts, the largest philanthropic entity in India, later to become the British prime minister when provides funding support to a smorgasbord of India gained its independence). individual and institutional causes, but the largest Sir Ratan died in 1918 at the relatively young chunk of its considerable monetary backing goes age of 47. Apart from donating his unparalleled art to non-government organizations (NGOs) collection, especially of Chinese jade, to the Prince working in the fields of natural resource of Wales Museum — now called the Chhatrapati management and rural livelihoods; health; Shivaji Maharaj Vastu Sangrahalaya — in Mumbai, education; civil society, governance and human he left directives in his will for his personal rights; urban poverty and livelihoods; and media, wealth to be used for basic and advanced arts and culture. (postgraduate) education, primary and It is crucial to remember that the Tata trusts 34 preventive health, rural livelihood and are not implementers, and never can be. That communities, art and culture and public makes the case for finding good and effective initiatives, for all Indians at a time when partners vital, which, in turn, means almost all trusts were communal in backing the right NGOs. It’s a tricky task nature. The Sir Ratan Tata Trust given the proliferation of these was set up that same year. organizations in recent times and the A few months before his changes that have washed over the death in 1932, Sir Dorab sector. A.N. Singh, the managing bequeathed most of his trustee of the Sir Dorabji Tata Trust personal wealth, then estimated and the Allied Trusts, emphasizes at `10 million and comprising the importance of the trust substantial shareholdings in backing its NGO partners all Tata Sons, Indian Hotels and the way. “Anybody who is allied companies, his landed anybody in the NGO sector property and his wife’s jewelry — has some association with the including the famous Jubilee trust,” he says. “It is through these partners that our money goes far and wide, that it gets extended into the rural countryside and benefits a larger number of people. We want the NGOs we work with to get empowered, to stand on their feet and become strong enough. By empowering them we are actually helping the communities they are involved with, as well as ourselves.” The Sir Dorabji Tata Trust, the Sir Ratan Tata Trust and their allied institutions are at the heart of the enduring Tata commitment to community development, but there are several other Tata trusts too. And how do the trusts operate? Over 75 percent of the Tata trusts’ funds come from dividends on the shares it owns in Tata Sons, the group’s promoter company. The remaining comes from their own statutory investments. The Tata trusts come together on occasion to support large projects with different components. They have

stringent appraisal, assessment, >> accounting and auditing requirements for the NGOs they fund. Projects must be aimed towards sustainability for the community, and money is always Tata trusts fund a variety of projects that aim at released in a phased manner that meets improving the quality of life the requirements of recipients. “To die rich is to die disgraced,” said Andrew Carnegie, the American business legend who Charity spread transformed himself from robber baron to philanthropic epitome. For Mr Carnegie, “the > There are two principal trusts operating surplus wealth of the few will become, in the best under the Tata umbrella: the Sir Dorabji sense, the property of the many”. The stories that Tata Trust (S.D.T.T.) and the Allied Trusts, follow are a window to the breadth and depth of and the Sir Ratan Tata Trust (S.R.T.T.) and the philanthropic endeavors of the Tata trusts, the Navajbai Ratan Tata Trust. their quiet contribution to the cause of India’s > Over 75 percent of the funds of the many poor and needy, and a ringing affirmation of the Tata trusts accrue from dividends on the values of the group’s founders. shares they own in Tata Sons, the Tata group’s promoter holding company. The remaining comes from statutory investments. > The J.N. Tata Endowment was the first of 36 the Tata trusts. It was established by group Founder Jamsetji Tata in 1892 to provide scholarship loans to individuals for the pursuit of higher studies abroad. Over 120 students are selected every year from across India as J.N. Tata scholars. > S.D.T.T. was established in 1932 by Sir Dorab Tata, the elder son of Jamsetji Tata. It is the largest, and one of the oldest, philanthropic organizations in India.

>> > S.D.T.T. and the Allied Trusts disbursed `3,298.39 million (about $69.52 million) in 2010-11, an increase of 13 percent over Providing access to health care is its disbursement in 2009-10 (`2,913.52 a primary thematic area of funding million). The grants for 2010-11 were spread for the Tata trusts across three broad spheres: to NGOs (37 percent of total disbursements), institutions $38.34 million) in 2010-11; the amount (56 percent) and individuals (7 percent). disbursed in 2009-10 was `1,694.77 million > There are six thematic spheres in which ($38.52 million). S.D.T.T. and the Allied Trusts extend support > There are five thematic spheres in which to NGOs: natural resource management and the S.R.T.T. and the Navajbai Ratan Tata rural livelihoods (42 percent of disbursals); Trust extend support: rural livelihoods and health (16 percent); education (20 percent); communities (75 percent of disbursals); civil society, governance and human rights education (13 percent); civil society and (10 percent); urban poverty and livelihoods governance (4 percent); health (7 percent); and (5 percent); and media, arts and culture arts and culture (1 percent). (5 percent). > The Allied Trusts are smaller trusts; while some > S.D.T.T. is best known for promoting six have a specific mandate, the rest are broad- pioneering institutions of national importance: based in their approach to grant-making. 37 the Tata Institute of Social Sciences (set up in > The Lady Tata Memorial Trust, established 1936), the Tata Memorial Centre for Cancer by Sir Dorab Tata in 1932 in memory of his Research and Treatment (1941), the Tata wife, Lady Meherbai, who died of leukemia Institute of Fundamental Research (1945) and in 1930, spends a large part of its income the National Centre for the Performing Arts on leukemia research. (1966) — all in Mumbai. The National Institute > The Lady Meherbai Tata Education Trust, set of Advanced Studies (1988), and the Sir up in 1932, grants scholarships to young Indian Dorabji Tata Centre for Research in Tropical women graduates to pursue higher studies Diseases (1999) are both in Bengaluru. abroad in social work and public health. > The Sir Ratan Tata Trust was established in > The Tata Social Welfare Trust, R.D. Tata 1919 following the death of Sir Ratan Tata, Trust, Tata Education Trust, J.R.D. Tata Trust, the younger son of Jamsetji Tata; it and the J.R.D. Tata and Thelma Tata Trust operates in accordance with his will. focus on women and children. The Jamsetji > S.R.T.T. and the Navajbai Ratan Tata Tata Trust concentrates on developmental Trust disbursed `1,687.09 million (about issues. Natural resource management and rural livelihoods Grameen Sahara, Assam

rameen Sahara, a partner organization of the for organized marketing of the yarn and fabric Gtrusts, is located in Chaygaon in the rural woven from the yarn. In the second project, a dong Kamrup district of Assam, in eastern India. (water body) over five kilometers in length, was Engaged in micro-finance activities, the non- constructed, which diverts water from a small river. government organization has taken support from The dong has helped over 1,200 farmers in four the Trust for two of its projects. The first project villages to stabilize production of the paddy crop. provides integrated support to the Eri silk Its utility was proved last year when even spinners in the district — improved spinning during a drought, and with no other water sources, machines have been installed in the homes of 200 the villagers had access to water. women members and support has been extended Supported by the Sir Dorabji Tata Trust People’s Science Institute, Uttarakhand

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eople’s Science Institute (P.S.I.), a partner benefits to paddy growers. They have also Porganization of the Sir Dorabji Tata Trust, in demonstrated that these principles lead to a Uttarakhand, a state in northern India, has been significant improvement in the yield of other crop engaged in extending cultivation of a range of such as kidney beans, finger millets and wheat. crops using the basic principles of System of P.S.I. now leads a movement to extend the Rice Intensification. new method of cultivation across Uttarakhand. Their efforts have already shown significant Supported by the Sir Dorabji Tata Trust Himmotthan, Uttarakhand

n Uttarakhand, a state in north India, Isubsistence agriculture and animal husbandry are the livelihoods for over 70 percent of the state’s workforce. However, cattle within the state are usually small and underfed due to an acute shortage of fodder and feed. In desperation, rural folk have resorted to lopping broad-leafed trees, leading to forest degradation. Himmotthan of Dehradun, Sir Ratan Tata Trust’s nodal agency for the Himmotthan Pariyojana, started a fodder initiative to improve management of degraded common lands and 40 introduce better grasses, shrubs and tree crops, environmentally sustainable, integrated better fodder preservation techniques and better livestock management program. More than feeding practices. 44,000 people across 8,000 households from 80 The Integrated Fodder Livestock villages in 15 project areas, spread over seven Development Program, which commenced hill districts of Uttarakhand have benefitted operations in March 2008, promotes rural through the program. livelihoods and enhances incomes through an Supported by the Sir Ratan Tata Trust Urban poverty and livelihoods Change Management Unit, West Bengal

he Innovative Challenge Fund (I.C.F.) was process of assessment and selection of NGO Tcreated and launched in 2005 by Kolkata partners more rigorous. In addition, the Trust Urban Services for the Poor, a multi-sector urban guided the team in designing and conducting a reforms program under the Municipal Affairs sample study in early 2010 with the objective of Department of the Government of understanding I.C.F. projects and processes from West Bengal, a state in eastern India. In July 2009 the perspective of systemic integration and I.C.F. entered into a partnership with Jamsetji sustainability within urban local bodies. Tata Trust, the objective of which was to make the Supported by the Sir Dorabji Tata Trust Aajeevika Bureau, Rajasthan

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ajeevika Bureau plays the role of a technical promotion of labor collectives, formation of Asupport agency to handhold organizations support groups, skill training and plac ement of and ensures the uniformity of services offered to youth and working with families of migrant migrants across states. Registration and issue of workers in India are the set of services that is I.D. cards, information and counseling at source being offered through migrant support centers. and destination centers, legal awareness, Supported by the Sir Dorabji Tata Trust Central India Initiative, Jharkhand

he Central India Initiative is a concerted positively impacted their quality of life in terms 43 Teffort of the trusts to find a comprehensive of increased food sufficiency, enhanced incomes response to the issues of tribal development in and increased access to mainstream resources. To the central Indian tribal belt. Over two-thirds of take forward the initiative in a focused manner, the poor households in India reside in the central the trusts, along with other stakeholders, Indian plateau across 110 tribal dominated promoted Collectives for Integrated Livelihood districts spread across Rajasthan, Gujarat, Initiatives (CInI), Jamshedpur, in 2007. Maharashtra, Madhya Pradesh, Chhattisgarh, Besides providing technical support to Odisha, Jharkhand and West Bengal. Despite the partners, CInI incubates ideas, builds knowledge rich vegetation and good rainfall, the inhabitants and scales up programs in thematic areas of of these districts live in conditions of poverty and agricultural productive stabilization, forest-based often face acute food insecurity. A flagship livelihoods and water resource development, initiative of the trusts, the Central India Initiative microfinance and livelihoods, and strengthening works with more than 27 field partners spread community-based organizations. It is the trusts’ across these 110 districts, covering approximately nodal agency for the Central India Initiative. 450,000 tribal households. These projects have Supported by the Sir Ratan Tata Trust Education Azad India Foundation, Bihar

adarsas (schools following a traditional education in madarsas, where about 3,000 children Mmethod of education) serve as centers of are provided formal education, and mainstreaming education for a large number of mostly rural poor of older children through National Open School’s Muslim children in the densely populated basic education program. Functional literacy and backward district of Kishanganj in Bihar in eastern vocational training for girls above 14 years and India. Azad India Foundation focuses on the young women is also imparted. Small libraries in development of marginalized women, adolescents 20 villages are also an essential part of the project as and children in Kishanganj. The project supported they help in providing information and by the Trust is working in 20 villages of Pothia entertainment to children, and sustaining their block with an integrated approach to education. interest in education. The project includes introduction of mainstream Supported by Sir Dorabji Tata Trust Mahita, Andhra Pradesh

ahita is an organization working for Meducational opportunities for the urban poor in Hyderabad in the state of Andhra Pradesh in southern India. It has four child resource centers for slum children, mostly girls from the Muslim community, that provide remedial classes in science and language for improving learning. These centers serve as study spaces for 1,995 children and hubs for material production. The centers work in two shifts and cover students from government schools as well as school dropouts. A batch of school dropout girls has been successfully motivated to appear for 45 examinations. As most children lack education support at homes, there are structured sessions for school-going children that serve as activity and enrichment centers and also provide remedial education. Mahita has collaborated with Sarva Shiksha Abhiyan (an all-India government program for promoting elementary education) in the development of a curriculum in Urdu that has been circulated across 25 government schools. Supported by the Sir Dorabji Tata Trust Vikramshila, West Bengal

abaDisha is a project of the Vikramshila the ages of 3 and 16 years. The medium of N Education Resource Society, Kolkata, in instruction is multilingual as the children come collaboration with the city police, to address the from Bengali, Hindi and Urdu speaking families. challenges of ensuring quality education for The teachers of NabaDisha hold diploma urban poor children. These include children of certificates for early childhood education based parents working in the unorganized sector as well on the Montessori method. The education and as children of sex workers. The 20 learning growth opportunities provided by the project centers offer child-centered education and have helped the children gain confidence. cultural activities to over 2,000 children between Supported by the Sir Dorabji Tata Trust

46 Quality Education Support Trust, Maharashtra

uality Education Support Trust (Quest), centre, innovation and outreach. Qan organization based in Thane, near The objectives include setting up Mumbai in Maharashtra is involved in building balbhavans for primary school-going children; a replicable model to enhance quality of providing access to preschool and primary elementary education in rural and tribal areas. school education in Nihale village; encouraging The project received a grant from Sir Ratan Tata organizations to adopt the balbhavan model Trust to expand and establish its model, the key based on resource support received from Quest; components of which are expansion of developing books for beginner readers; setting balbhavans (a type of an elementary school), up doorstep libraries; and setting up an strengthening early childhood education in education resource center that would serve as anganwadis (another type of an elementary training cum library space. school) and development of material, resource Supported by the Sir Ratan Tata Trust Health

Operation Smile and Smile Train, Uttar Pradesh, Assam, Jharkhand and Sikkim

peration Smile and Smile Train are Sikkim (in east India). Oorganizations that arrange for surgeries During the year, over 2,700 children related to cleft lip and cleft palate. suffering from this condition benefited from They operate in the states of Uttar Pradesh support provided by the trusts. (in north India), Assam, Jharkhand and Supported by the Sir Dorabji Tata Trust Swami Vivekananda Integrated Rural Health Centre, Karnataka

wami Vivekananda Integrated Rural Devi Hospital and Research Centre in SHealth Centre (S.V.I.R.H.C.) works in Bengaluru in south India. It also provides Pavagada in Tumkur district in Karnataka in services for treatment of leprosy including southern India on prevention and treatment of specialized reconstructive surgeries. The tuberculosis in communities through organization manages primary health innovative methods. It conducts research and centers of the Government of Karnataka provides services on childhood blindness along in Tumkur. with Narayana Hrudayalaya and the Sri Sharada Supported by the Sir Dorabji Tata Trust

48 Association for Health Welfare in the Nilgiris, Tamil Nadu

he Association for Health Welfare in the local village-level planning, implementation TNilgiris (Ashwini) project in Gudalur, Tamil and monitoring through area centre teams; Nadu, a state in south India, aims to improve enhanced role for health volunteers; health status of the Adivasi tribals by upgradation of Gudalur Adivasi Hospital; and a establishing a governance system in which they wider range of healthcare services such as will be able to set their own agenda for their maternal and child health services, health health institution, fix priorities and decide the education, control of infectious diseases such as direction of the intervention. Ashwini’s vision T.B., H.I.V. / Aids, community mental health is that Adivasis own and manage their program, curative care in area centers and own health. mobile clinics. The salient features of the project include Supported by the Sir Ratan Tata Trust Civil society, governance and human rights Empowering Rural Women Program, Uttar Pradesh

he Empowering Rural Women Program in Sixteen grassroots organizations are TUttar Pradesh, a state in north India, with the implementing the program at present. The support of People’s Action for National Integration, program reaches out to 253 gram panchayats has achieved several new frontiers in 2009-10. (village authorities) in eastern Uttar Pradesh. It collectivized more than 32,000 women in Gandhi National Rural Employment Guarantee this area in the form of NariSangh (a type of Act for the first time. Eighty-two public women’s group). distribution shops were regularized through the More than 24,000 members of NariSangh intervention of NariSangh. have received job cards under the Mahatma Supported by the Sir Dorabji Tata Trust

Centre For Advocacy and Research, Rajasthan

group of five non-government boys. The Pre-Conception and Pre-Natal Aorganizations in Rajasthan, in western India, Diagnostics Techniques (P.C.P.N.D.T.) Act 50 work with Centre For Advocacy and Research prohibits identification of sex of a foetus in India. (C.F.A.R.), a Delhi-based organization, to prevent C.F.A.R. and its partners are monitoring 457 sex selection in 12 districts of Rajasthan. Sex ultrasound centers, many of which are blatantly selective abortion of female foetuses has been violating the P.C.P.N.D.T. Act. The program is identified as the most important direct cause for proactively reaching out to potential partners in the the increasing imbalance in the child sex ratio in north Indian states of Delhi, Punjab and Haryana India. According to the 2001 Census, 49 districts to address the critical issue of sex selection. of north India have less than 850 girls per 1,000 Supported by the Sir Dorabji Tata Trust Media, art and culture Kattaikkuttu Gurukulum, Tamil Nadu

attaikkuttu is known for its all-night education to the first batch of over 40 boys and girls Ktheatrical performances that depict scenes from socially disadvantaged rural backgrounds at 51 from the Mahabharata adapted to the local Kattaikkuttu Gurukulum, near Kanchipuram, in situation. The grant from Sir Dorabji Tata Trust is Tamil Nadu, a state in south India. supporting high quality artistic training and Supported by the Sir Dorabji Tata Trust

Saptak Archives, Gujarat

he Saptak Archives in Ahmedabad, Gujarat, in Twestern India, has a collection of over 900 artists and 4,000 hours of digitized music. It aims to preserve and disseminate Indian classical and traditional music, and has digitized some of the greatest exponents of Indian classical music. Supported by the Sir Dorabji Tata Trust Indian Institute Tata Medical Center Tata Institute of of Science Social Sciences

Tata Memorial Centre J.R.D. Tata Ecotechnology Centre Tata Institute of Fundamental Research

Temples of knowledge

A crucial component of the Tata idea of nation building was the creation of great centers of learning and research, knowledge and intellectual capital. The Tata Memorial Centre, Tata Medical Center, Indian Institute of Science, Tata Institute of Social Sciences, Tata Institute of Fundamental Research and J.R.D. Tata Ecotechnology Centre are a few examples of the steadfast Tata commitment to the seeding of scholarship and wisdom in India. Tata Memorial Centre: More than a hospital

bout 10-12 million people the world over 50,000 new patients every year, and about 350,000 Asuffer from cancer. More than 50 percent of individuals for follow ups,” says T.M.C. director them are from developing countries and India Dr. Rajendra Badwe. alone accounts for 2.5 million cancer patients. There are several aspects of T.M.C. that make Helping Indians combat the dreaded disease is the it stand out as a national resource — one, about 60 Mumbai-based Tata Memorial Centre (T.M.C.), percent of patients seeking primary care are treated India’s leading cancer care facility. The hospital was free of charge, subsidized by paying patients and established in 1941 with the support of former Tata the government; second, more than half of India’s Sons Chairman J.R.D. Tata. Though administrative human resources for cancer treatment undergo control has been in the hands of the Department of some form of training at T.M.C.; and third, it has Atomic Energy, Government of India since 1962, always focused on innovating and evolving new T.M.C. is still supported by Sir Dorabji Tata Trust. methodologies for cancer treatment. Today, T.M.C. treats about one-third of the “The motto of this institute is to look at cancer patients in the country. “We get about novelty in a cost-effective way,” says Dr. Badwe. As a result, T.M.C. has several laudable achievements imported price (`20 million or $440,800 as that it is understandably proud of. For instance, compared to `40 million or $881,600), is designed in the West, breast cancer treatments include a to work in rural conditions (unreliable grid very popular methodology called sentinal node power) and has low maintenance costs (`200 or $4 biopsy that requires injecting radioisotopes in a per month compared to `20,000 or $440 for procedure that costs around `3,000-5,000 ($65- imported machines). There are 20 such machines 110). But T.M.C. has found an alternative in India and several have been donated to methodology based on existing technology that Vietnam, Sri Lanka and Africa. This machine is gives better results. meant for surface or close to surface tumors such One of T.M.C.’s notable breast cancer as oral, breast and cervical cancer, which account treatments is an injection given four days prior to for 65 percent of Indian cancers. surgery that is available across the counter and About a year ago, T.M.C. mooted the concept costs just `90 ($2). A 1,000-patient five-year study of a national cancer grid, which has received the has shown that the treatment results in a support of the government. The grid will include, stupendous 10 percent reduction in death rates. besides T.M.C. itself which covers west India, the 54 “In the western world, research is mostly industry new Tata Medical Center which has opened in driven, there is hardly any investigator-generated Kolkata in eastern India to look after the east and research happening; this is where we excel,” northeast regions, and new centers coming up in explains Dr. Badwe. the north, south and central India. The idea Another example is the innovative prosthetic behind the grid is to offer patients ‘free access to replace bones that T.M.C. has developed in seamlessly across these five centers’. Dr. Ketayun conjunction with Indian Institute of Technology- Dinshaw, a former director of T.M.C., says, “We Bombay’s metallurgical department. This process definitely need a Tata Memorial in every state.” costs only `30,000 or $660 (as compared to T.M.C. is a classic example of how well `450,000 or $990 overseas) and has made it private philanthropy and public support can possible for patients to avoid limb amputation. work together. And, as will be attested by the About 300-odd replacements have been done countless number of people who have benefited so far. from the skill and care that the centre provides, Together with the Bhabha Atomic Research this is more than a hospital, standing as it does Centre, T.M.C. has developed an indigenous and on the frontline of India’s fight against a disease robust teletherapy machine that costs half the that takes no prisoners. Tata Medical Center: Striking back at cancer

he new $65 million Tata Medical Center trained professional staff and is equipped with T(T.M.C.) in Kolkata, India, was inaugurated modern facilities and world-class medical by Ratan Tata, Chairman, Tata Sons, on May 16 equipment. Its buildings have been designed by 2011. The state-of-the-art medical center is a Cannon Design, U.S. With a capacity of 170 beds philanthrophic initiative specifically aimed at in its first phase (with a provision to extend the helping cancer patients in the east and northeast capacity to another 150 patients), 50 percent of regions of India, and also from Bangladesh. The this is earmarked for free treatment for the poor not-for-profit initiative is designed to provide a and underprivileged. The bed capacity is slated to holistic approach to cancer care — from increase by 2012. The facility is in the process of awareness, prevention and diagnosis to treatment, installing the heavy medical equipment, valued at rehabilitation and palliative support.treatment, more than `1 billion ($22 million). rehabilitation and palliative support. The center has outpatient, inpatient, T.M.C. is set up as a comprehensive cancer therapeutic, diagnostic, telemedicine and other hospital and research establishment with a well- services. It is managed by the Tata Medical Center Trust, which has been formed for this purpose. treatment of cancer in this region. We hope that The trust has been funded by Tata trusts, various patients will no longer have to travel thousands Tata companies, and Tata Sons, the holding of kilometers to Vellore, Mumbai, or Delhi for company of the Tata group. Tata Sons Chairman treatment, and that they can avail of treatment at Ratan Tata and Tata Sons director R.K. Krishna lower costs.” The center is already getting Kumar are among its trustees. enquiries from Bangladesh authorities, as there is Being a philanthropic initiative, T.M.C. will no comparable facility in that country. follow a business model where paying patients T.M.C. has a large team of senior consultants will partly subsidize the non-paying patients, the specializing in disciplines ranging from rest being taken care of by charitable funding. radiotherapy, surgical oncology and medical Says Dr. Mammen Chandy, director, Tata oncology to hematology, laboratory services and Medical Center, “The Tata philosophy is to invest blood donation. in the very best facilities. The rich and upper The center also has a nine-bed bone marrow middle class section of our patients will be transplant unit for the treatment of blood cancer, happy to pay for this. And we will be able to a facility that is almost non-existent in the 56 generate income that will be ploughed back to northeastern region of the country. treat the poor.” The center is also paying attention to Located at Rajarhat on about 13 acres of patients’ comfort and convenience. T.M.C. will land procured from the West Bengal soon set up a shelter called Premashraya, where government, T.M.C. is easily accessible from patients and their caretakers can opt for long- downtown Kolkata and the city’s airport. What term, low-cost boarding. Says Dr. Chandy, “We is more important is that T.M.C. will make desperately need to provide lodging facilities for world-class cancer treatment accessible to the people who are poor and need treatment, a people in the region, where currently patients place where they can sleep, eat, bathe, etc. A and their families are forced to travel across the large part of cancer treatment — including country. At Tata Memorial Centre in Mumbai, chemo and radiation — can be done on an for example, as many as one-third of the outpatient basis. Those who need more medical patients are from the northeast. attention can be admitted.” Says Dr. Chandy, “We will have the most T.M.C. is hoping to partner with NGOs who comprehensive setup for the diagnosis and can take over the management of Premashraya. Indian Institute of Science: A rational cause

amsetji Tata was the inspiration behind the Indian director of the institute. The institute Jsetting up, a hundred years ago, of what has trained many of India’s greatest scientific remains India’s standout institution minds, among them Homi Bhabha, Vikram for science, technology and engineering, the Sarabhai, Satish Dhawan and J.C. Ghosh, and Indian Institute of Science (I.I.Sc.) in helped nurture some of the country’s finest Bengaluru, in south India. Today I.I.Sc. enjoys institutions, including the Tata Institute of the reputation of being one of the largest and Fundamental Research. most high profile research institutions in India I.I.Sc. is a postgraduate university with 40 and a byword for excellence. departments and centers pursuing R&D and I.I.Sc. started in 1909 with just two teaching in science, engineering and departments: general and applied chemistry, technology. The institute has about 2,200 and electro-technology. The physics students of whom 1,200 are working for their department was established in 1933, when PhD.s — this is the highest number of PhD. Nobel Laureate C.V. Raman became the first students in any one place in India. Tata Institute of Social Sciences: Social side story

ata Institute of Social Sciences (T.I.S.S.) is near Nagpada in Bombay (now Mumbai) in the Tabout people, and the primary question it 1920s. With Sir Dorab Tata’s support, addresses is this: how can education programs, Mr Manshardt set up the Dorabji Tata Graduate through training, teaching and research, School of Social Work. Renamed in 1944, the contribute to a country and the ability of its institute now offers postgraduate and doctoral people to live a dignified life? This means tackling programs in 12 different areas under the social issues of poverty, deprivation and discrimination; sciences umbrella, and has more than 1,500 it also requires moulding professionals who can students and 140 teachers. understand and deal with conditions of A large part of the research work the development. institute does is in the fundamental fields of the T.I.S.S. was established in 1936 by Clifford social sciences; much of it is aimed at informing Manshardt, an American missionary who and influencing government policies and pioneered several urban community programs programs on development. Tata Institute of Fundamental Research: Key to the cosmos

hat makes the Tata Institute of Tata Trust asking for support. W Fundamental Research (T.I.F.R.) unique is Initial research was carried out in the areas of that it was born as a privately-funded research cosmic rays, high-energy physics, theoretical institute, then became a government-funded physics and mathematics. Later, the institute organization (more than 90 percent of its funding expanded its research umbrella to embrace nuclear comes from the Department of Atomic Energy), physics, condensed matter physics, computer and has now morphed into an educational body science, geophysics, molecular biology, radio by becoming a deemed university offering master’s astronomy and science education. Some of and doctoral programs. T.I.F.R.’s pioneering work includes the designing of T.I.F.R. began functioning in 1945 at the India’s first digital computer (T.I.F.R.A.C.) and the Cosmic Ray Research Unit in Bengaluru in collaborative work on the world’s largest particle south India, when founder Homi J. Bhabha felt accelerator, the Large Hadron Collider (L.H.C.), in that India needed a platform where the nation’s conjunction with Geneva’s European Organization bright minds could focus on research and pure for Nuclear Research (C.E.R.N.). Parts of the science and wrote a letter to the Sir Dorabji L.H.C. were built and tested at T.I.F.R. JRD Tata Ecotechnology Centre: Ecology of hope

he flag bearer of the ecotechnology movement The centre’s holistic vision for rural T in India is the J.R.D. Tata Ecotechnology development stretches way beyond farming to Centre, which is part of the M.S. Swaminathan include literacy programs that use computers and Research Foundation, Chennai. Established in touch-screen technology, interaction and advocacy 1996, the centre was born of renowned with the government, educating the poor about the agricultural scientist Mr. Swaminathan’s schemes the state administration has for them, and conviction that an optimum blending of helping establish village knowledge centers, where traditional wisdom and scientific endeavor that the poor can source information on agriculture, nurtures and protects the environment is the health, animal husbandry, government programs bedrock of truly sustainable development. and subsidies, etc. With operations in Tamil Nadu The centre was set up with the funds and Puducherry (in South India), and Odisha (in Mr. Swaminathan received as winner of the ‘world east India), the centre’s work on the ground has led food prize’ in 1987 and monetary contributions to the creation of several self-help groups and from the Sir Dorabji Tata Trust and Allied Trusts. community-based organizations. Homage to heritage

A sampling of the fabric of Indian art and culture that has been preserved through Tata patronage he term is of recent vintage but pillars would in time become antiques. They corporate sustainability as an idea has have been deservingly and functionally Ta long history, nowhere more so than ‘museumized’ in the Taj Mahal Hotel in in the House of Tata. This is a concept Mumbai, where they continue to hold up the that has been intrinsic to India’s most famous ballroom that was painstakingly remarkable business house since the time of its restored after being destroyed in the November Founder, Jamsetji Nusserwanji Tata. 2008 terror attack on Mumbai. The Tata support to the cause of India’s art and culture has added a new dimension to the JAMSETJI TATA’S MANSION group’s traditional sustainability pillars. The Jamsetji Tata built a classical mansion called Tatas have understood the arts as the Esplanade House at a site opposite the Bombay bedrock of indigenous communities and Gymkhana of today’s Mumbai. Many famous their socioeconomic lifestyles. In visitors to Esplanade House have recorded trying to stabilize this bedrock, the seeing a connoisseur’s collection there. group has renewed the alliance Jamsetji Tata collected rare pieces of Chinese 62 between India’s economic and and Japanese antiques. The title of an cultural histories. This alliance immortal romance between industry was the determining and art had begun to be penned. component of the golden ages In an age of auctions, where of Indian civilization. the value of a work increases if it Corporate sustainability has not been ‘seen’ before, the was extended to the arts from best collections have remained the first generation of the confined to the collector’s Tatas. Exhibitions were emporium. But there have been Jamsetji Tata’s favorite visiting aesthetes who have savored works place. It was at one such of art so completely that they exhibition in Paris that he saw cannot deny plebeians the same spun-iron pillars on display. By pleasure. The impeccable virtue of being the first collection that Sir Ratan Tata, specimens of this branch A Qing dynasty snuffbox from Jamsetji Tata’s second son, put of metal craft, these Sir Ratan Tata’s collection together was always meant to be enjoyed by a heterogeneous audience. A PLACE FOR EVERYTHING The hobby of collecting, which evolved The British officials of colonial India had a worldwide in the first quarter of the 19th century, penchant for creating schisms between oil and would contribute significantly to disciplines such indigenous paintings, sculptures and artifacts. as archaeology and anthropology. It soon These were categorized as high art, folk art, became mandatory to showcase antiques in decorative art and industrial art. The last two museums. Sir Ratan had acquired a wide range categories were treated as lesser traditions, but of antiques and, along with his brother, Sir Sir Ratan and Sir Dorab found place for them in Dorab Tata, believed that museums were their eclectic scheme of things. repositories of cultural heritage. Even today, the most enchanting of all Sir Ratan purchased a 17th century royal displays in the museum remains a collection of mansion of the Duke of Orleans in Middlesex, commercially produced snuff bottles. These Britain. In York House, which had a French delicate pieces in delightful colors have chateau frontage, he allocated ‘museum rooms’ enchanted visitors for 75 long years, ever since to showcase his antiques. It is believed that the this largest of all Tata bequests (1,028 objects) keen eye of an expert helped Sir Ratan curate the was made to the museum. 63 collection. Clearly, the Tata talent for recruiting The Tata backing for art during this period the right people developed early. extended beyond paintings, sculptures and the Sir Ratan bequeathed his precious collection like. By the early 1800s, more and more to the newly established Prince of Wales academic disciplines were vying to become a Museum — now called the Chhatrapati Shivaji ‘science’. In this climate of academic ferment, the Maharaj Vastu Sangrahalaya — in Mumbai, in world had awakened to the potential of botany, 1922. Sir Dorab’s collection was endowed to the zoology, archaeology and anthropology. With the museum in 1933. Among the outstanding pieces winds of independence blowing across the here is hand-painted porcelain from the Royal country, the need to reposition India, in a Worcester factory in England and Wedgewood ‘scientific’ manner and as an ancient civilization, pottery. Indian specimens include Mughal jade was felt. works, silverware from Major Gill’s workshop The Archaeological Survey of India (A.S.I.) in Mumbai, the pahari (mountain) paintings was carrying out excavations and Sir Ratan was of Balwant Singh and a Deccani set of aware of the potential of the finds as museum Ragamala paintings. pieces. In 1912 he communicated his desire to fund an excavation to Sir Harcourt Butler, the Darius’s assembly hall in Persepolis, was lieutenant governor of Bihar and Odisha(east discovered. Indian states). Between 1913 and 1917, with Sir Ratan probably inherited his love of financial support of `75,000 from Sir Ratan, the discovering the past through archaeology. Mauryan site of Pataliputra yielded terracotta Jamshedji Saklatvala, Jamsetji Tata’s estate agent, objects, plaques and coins (now on display at said the Tata patriarch believed strongly that “some the Patna museum in eastern India). The buried treasure or some remarkable relics of our project came a full circle when Emperor Zoroastrian religion will one day come to be Ashoka’s pillared hall, apparently influenced by unearthed” in Sanjan in Gujarat, where the Parsees first settled in India about 1,400 years back. Indeed, in 2002-03 the A.S.I. found some remains in the Sanjan province that resembled relics from the Sassanian era. This discovery established the Indo-Iranian links of ancient times, and is believed to have been responsible for the Parsees’ landing in Sanjan.

THE TRADITION CONTINUES The tradition of supporting art and artists was taken forward by those who followed Sir Ratan and Sir Dorab. J.R.D. Tata and the Tata trusts backed renowned anthropologist Verrier Elwin’s classic ethnographies on the tribes of central India. Mr. Elwin’s famous study on the Baiga tribe was published with a subsidy from the Sir Dorabji Tata Trust. The chief occupation of the >> Baigas was metal craft. Mr. Elwin understood the geological wealth of the province and how it had shaped the economy and art of the tribe. The tradition of supporting art and artists is a Appropriately, the Tatas later commissioned legacy from Jamsetji Tata Mr. Elwin to write The Story of Tata Steel, to NCPA’s Tata Theatre is a magnificent setting for >> music, dance and theater performances

commemorate the golden jubilee celebrations Sangeet Natak Akademi and the Lalit Kala of the company. Tata Steel benefited from Akademi were formed for the promotion of Mr. Elwin’s endeavors in more ways than one. culture in India. Corporate participation had lent The anthropologist’s socio-cultural chronicling a new column on which the edifice of modern of various tribes and their behavior came in Indian art would be built. 65 handy for the company’s management when it The Tata romance with modern Indian art is was shaping employee policies. best reflected by the group’s flagship company, Corporate participation can be most Tata Steel. Its belief that “art provides the most productive if it is timely and receptive to the needs truthful reflection of ethos and history” led to of the wider community and the nation. That’s Walter Langhammer’s documentation of the what happened after 1947, when a representative company’s steel plant in Jamshedpur, the first of national body was needed to advise the its kind in Indian industry. Executed immediately government on art policy. Among those in after independence, Mr. Langhammer’s attendance at the Third All-India Art Conference, marvelous work showcased the economic held in June 1948 at the Town Hall in Bombay achievement of an infant democracy. (now Mumbai), were Dharamsey Mulraj Khatau, Tata Steel first sponsored prizes and Ambalal Kilachand and Henri Locke Larsen. The scholarships for art in 1943, at the annual Tatas were represented by J.R.D. Tata’s brother exhibition held at the Sir J.J. School of Art in Darab, Farokh Mulla and P.A. Narielwala. Bombay [now Mumbai]. The company’s ‘Art In This was when the Sahitya Akademi, the Industry’ series featured artists such as M.F. Husain, Sunil Gawde, Gogi Saroj Pal and million that was supplemented by donations Peter Lewis, and Jamshedpur has been a stopover from other Tata trusts and companies. In keeping for globally famous talents, among them with the tradition of reusing heritage pieces, an Alfred Bast of Germany, Ann Pia Jannson of opulent, 150-year old marble staircase and four Sweden and Jinsook Shinde of Korea. Also, chandeliers from Sir Dinshaw Petit’s home, Petit the Jamshedpur School of Arts has groomed Hall, were used in the N.C.P.A. structure. local talent, such as Jaideo Chatterji, who The wonderful N.C.P.A. complex, housed on have found international patrons. eight acres of reclaimed land at the seafront in Nariman Point, the business district of Mumbai, SUPPORT FOR PERFORMING ARTS has a multipurpose auditorium, centers for Alongside the promotion of contemporary photography, visual arts, creative interaction and Indian art, the Tatas had the vision of crafts revival, and a dance academy. The feather in preserving the country’s performing arts. Mr. Bhabha’s cap came when a state-of-the-art, Indian folk and classical dance forms, 1,300-seat opera hall, fittingly named after music and theatre, traditionally handed Mr. Bhabha himself, was built. 66 down by way of oral tradition and the N.C.P.A. enjoys an ongoing tradition of gurukul system, were given a fillip when archiving material and conducting research. In J.J. Bhabha, a Tata stalwart, and others its many decades of outstanding service, the pushed and persevered for long years centre has encouraged newer art forms. to establish the National Centre for Provincial Marathi and Gujarati the Performing Arts (N.C.P.A.) in theater has found patronage here, Bombay in 1966. while experimental theater has The path to setting up grown to great heights. N.C.P.A. was an arduous one for Alongside its efforts to Mr. Bhabha. He had to work encourage the visual and overtime to convince people and performing arts, the Tata group to find funds, a plot of land, the has also supported the cause of right architects, acousticians folk, tribal and rural crafts. The and specialists. The Sir Tribal Culture Centre (T.C.C.), Dorabji Tata Trust made A Chinese objet d’art from founded by Tata Steel in 1990 an initial grant of `4 Sir Ratan Tata’s collection at a cost of `3.5 million is a tribute to the artistic talents of the has craftspeople as its office bearers. It tribal communities of was formed to preserve and promote Jharkhand (in eastern India). the traditional arts and crafts of India, T.C.C. has also, since 2000, been create an environment conducive for working on a project aimed at craftsmen and craftswomen, devising grammar and syntax for encourage technical and stylistic the Santhali language (a developments, and organize tribal dialect). This exhibitions and seminars. initiative will enrich Indian Hotels has also started Santhali culture and displaying the work of artists, preserve a legacy that till through its Showcasing India now has been dependent initiative. This curatorial effort on oral traditions. involves Taj properties Indian Hotels, which dedicating space for owns the Taj group of exhibitions that bring hotels, is another Tata together artists and patrons. 67 concern that champions Every provincial school of art the cause of rural art and artisans. has a Taj representative: the The company has tied up with Vivanta by Taj — Gomti Nagar in Paramparik Karigar, a Lucknow, has adopted the cause of pioneering rural arts and Chikankari embroidery; the Taj crafts organization, in an Some of the cultural Residency, Aurangabad, represents initiative called Building and historical books Bidri work; the Taj Banjara, Hyderabad, Livelihoods. Indian Hotels published by Marg has linked up with the woodwork sources material for its artisans of Srikalahasti and the Taj properties through this program and thereby hotels in Jaipur have adopted lacquer-work ensures the economic sustainability of artisan artisans. communities operating under the Paramparik Tata Global Beverages is yet another Tata Karigar canopy. company doing sterling work to support arts and Paramparik Karigar, which began in 1982 as crafts in the country. The company’s Dare, Aranya Vishwa Karigar before being renamed in 1996, and Athulya projects in Munnar, in the south Indian state of Kerala, have enabled physically archaeologists, art historians, and chemical and mentally disabled children and youth to and structural engineers. create a better life for themselves through the TCS advised the government to create medium of arts and crafts. These projects have replicas of the four endangered caves. Visitors can churned enough profits to dispense with the see a mock-up of the original site, with heritage charitable backbone provided by Tata Global trails, audio guides and laser shows that deliver Beverages. an onsite museum education. The stupendous model created by TCS, and its successful ARCHITECTURAL CONSERVATION application to Ajanta, has led other state The Tata group has responded strongly to the governments to approach the company for advice needs of architectural conservation. Following an on preserving their own heritage sites. approach from the Maharashtra government in Using its tremendous spread and influence to 1993, Tata Consultancy Services (TCS) prepared great effect, the Tata group and its companies have a plan for the conservation and restoration of been able to play a vital role in preserving and Ajanta Caves, a world heritage site, in promoting every component of India’s national 68 Aurangabad in western India. The Japanese heritage. What began as a collector’s penchant and agency O.E.C.F. gave a soft loan of `640 million simple philanthropy has merged with the corporate for the initiative and Unesco was roped in for culture of the entire group. advice on preserving the caves’ light-sensitive A sturdy and colorful tapestry of art and frescoes. The Geological Survey of India is industry has been woven through a corporate also part of this project, which involves a mindset that sees much more than profits on the multidisciplinary team of geologists, business horizon. Tata in North America

In every community there is work to be done. In every nation, there are wounds to heal. In every heart, there is the power to do so. — Marianne Williamson

Building strong bonds

The Tata group is the largest India-based business group in North America with a significant presence that includes 11 companies and more than 24,000 employees. The group has been a part of the North American market for over 60 years, having established its presence in the United States in 1945 with an office in New York. Today, North America remains an important geography for the group with the Tata Sons office in the Washington, D.C. metropolitan area serving as the group’s coordinating representative Tata in North America: A diverse range of businesses

> Tata Consultancy Services (TCS) is an IT > Tata Global Beverages is an integrated services, consulting and business solutions beverage business that is on a journey to organization that delivers real results to global become the global leader in branded ‘good business. TCS offers a consulting-led, for you’ beverages. It has a large presence integrated portfolio of IT, BPO, infrastructure, in North America with brands such as engineering and assurance services. TCS Tetley, Good Earth, and Eight O’ Clock has over 40 offices in North America, across Coffee in Maryland (coffee processing and 12 U.S. states and three Canadian provinces. packing), New Jersey, Florida and Georgia. These comprise approximately 20,000 To learn more about Tata Global Beverages consultants, four development centers and and its brands, please visit four centers of excellence. To learn more www.tataglobalbeverages.com. 70 about TCS please visit www.tcs.com. > Tata Chemicals North America, a > Tata Communications is a leading global subsidiary of Tata Chemicals, has one of provider of a new world of communications. the largest soda ash facilities in North Its Tata Global Network includes one of the America and the second largest worldwide. most advanced and largest submarine cable It is headquartered in New Jersey and has networks, a Tier-1 IP network, with mining and manufacturing facilities in connectivity to more than 200 countries Wyoming. To learn more about Tata across 400 PoPs, and nearly 1 million Chemicals please visit square feet of data center and collocation www.tatachemicals.com. space worldwide. Tata Communications’ North American headquarters are in > Jaguar Land Rover is headquartered in northern Virginia, with cable landing stations New Jersey, runs training facilities, and in New Jersey and Oregon, and an office in manages an extensive network of dealers Montreal, Canada. To learn more about across the United States and Canada. To Tata Communications please visit learn more about Jaguar Land Rover, www.tatacommunications.com. please visit www.jaguarlandrover.com. > Luxury hotels group Taj Hotels Resorts million tons. To learn more about the Tata and Palaces manages The Pierre, New Steel Group please visit www.tatasteel.com. York’s iconic luxury hotel. Taj also owns and operates the Taj Campton Place, San > Tata Business Support Services (TBSS) Francisco, and the Taj Boston. To learn is among the largest third-party outsourced more about Taj Hotels please visit customer service providers in India, serving www.tajhotels.com. domestic as well as international customers. TBSS has call center operations > Tata Technologies, a global leader in in Florida. To learn more about TBSS engineering services outsourcing and please visit www.tata-bss.com. product development IT services to the global manufacturing industry was recently > Tata Elxsi provides industrial design, selected by Michelin to display its electric embedded product design, engineering, MObility (eMO) engineering study electric animation and virtual reality services, and vehicle as part of the prestigious Michelin systems integration services. Tata Elxsi has Challenge Design display at the 2012 North offices in California, Texas, New Jersey, American International Auto Show in Massachusetts and Michigan, with a visual 71 Detroit. The company’s North America computing studio in Santa Monica. To learn headquarters are in a LEED (Leadership in more about Tata Elxsi please visit Energy and Environmental Design) Silver www.tataelxsi.com. certified building in Novi, Michigan. To learn more about Tata Technologies please visit > Tata Interactive Systems (TIS) is a global www.tatatechnologies.com. pioneer in e-learning, and creates innovative, next-generation, custom > Tata Steel Europe of the Tata Steel Group workforce performance solutions for more has manufacturing facilities in Ohio and than 350 blue-chip corporations, renowned Pennsylvania and a corporate office in educational institutions, and government Illinois. The Tata Steel Group is one of the bodies worldwide. TIS has a sales office in world’s top ten steel producers. With a New Jersey. To learn more about TIS combined presence in nearly 50 countries, please visit www.tatainteractive.com. the group has approximately 80,000 employees across four continents with a > Tata Motors and Tata Communications crude steel production capability of 28 are listed on the New York Stock Exchange. Good corporate citizens

The five core values that drive Tata’s business actions – integrity, understanding, excellence, unity and responsibility – come from an adherence to business ethics and a commitment to corporate social responsibility that has created a legacy of trust in India that is being incorporated throughout the world. In the United States, Tata companies have been supporting community initiatives as part of that legacy, which stems from when the company was founded in India in 1868. This commitment to philanthropy, education and community involvement continues through the initiatives highlighted in the following pages PARTNERING TO PROMOTE EDUCATION

Education has always been of utmost importance to the Tata group. Promoting literacy and education continues to be the keystone of the group’s community initiatives in North America Encouraging reading Tata and First Book join to give more than 150,000 books to children across North America

n late 2007, Tata companies in North America Iformed a sustainable partnership with award- winning social enterprise First Book to provide high-quality new books to low-income children. Since then, Tata has given over 150,000 new books valued at more than $1.2 million to communities >> across North America. The Tata-First Book partnership, led by Tata Sons, includes Tata group companies such as Tata First Book encourages children across the U.S. Consultancy Services (TCS), Taj Hotels Resorts to enter the world of books and Palaces, Tata Global Beverages, Jaguar Land Rover, Tata Steel International, Tata Business Support Services (TBSS), Tata Communications, ‘Virtual Book Drive’ to support literacy in the Tata Chemicals North America and Tata communities in which it operates. Tata Interactive Technologies. Systems designed an online network for First Book Additionally since 2011, Tata Technologies has that helped it communicate more effectively with worked directly with First Book to launch a its partners, donors and volunteers. Supporting education Tata group companies support education in Appalachia

ata group companies in North America In addition to supporting the I’m a Child of Tpartnered with the Foundation for Appalachia® Corporate Partnership, the Tata gift Appalachian Ohio (FAO) via a three-year grant to enabled eight elementary schools in Washington support education in the low-income counties of and Clermont counties to welcome a traveling Appalachia. science program into their schools. An extension of Tata Sons, Tata Consultancy Services (TCS) the Center of Science and Industry (COSI) in and Tata Business Support Services (TBSS) joined Columbus, COSI on Wheels is an interactive together to commit a three-year grant of $75,000 traveling science program that brings the which will create educational opportunities for excitement of COSI's science experiments directly children in the Appalachian counties of Ohio. TCS into schools. It has also provided three Clermont 74 and TBSS have facilities in Appalachian regions of County educators with Tata Strive for Excellence the state and will be directly contributing to Mini-Grants, to support classroom experiences encouraging educational access and success in promoting science, technology, engineering, communities where they operate. mathematics and medicine (STEMM).

Reaching out Tata companies sponsor business conferences at U.S. universities

ince 2006, Tata companies in the United U.S. universities including Harvard Business SStates have facilitated a greater School, the University of Chicago (Booth understanding of U.S.-India business and School), the University of Pennsylvania (Wharton cultural relations by being the title sponsors and School) and Northwestern University (Kellogg supporters of student-run business conferences at School). The wellness garden Community garden project supports healthy eating in low-income areas

ata Sons and SOS Children’s Villages Illinois Thave created “The Wellness Garden by Tata,” a community garden project on the south side of Chicago. Cultivated by children at SOS Children’s Villages Illinois, the Garden will serve Chicago’s Auburn-Gresham and Englewood neighborhoods. The Garden aims to encourage healthy eating among residents, and ultimately seeks to help

address the challenge of inaccessibility of fresh >> produce within low-income areas throughout Chicago. It will also offer educational programs involving TCS and Tata Steel, where the children Neatly arranged vegetable containers in the will experience the tangible benefits of their work community garden maintained by Tata Sons and through vegetable production, personal health, and SOS Children’s Villages Illinois selling produce grown in the Garden.

Bridges across boundries The Tata International Social Entrepreneurship Scheme connects U.S. and U.K students with underserved communities in India

he Tata International Social Entrepreneurship world's leading universities in the corporate TScheme (Tata ISES) is a unique two-month sustainability projects of Tata companies in India. experiential internship for students from the The program provides students with a grassroots-level exposure to the real India and its culture while bringing international perspectives to Tata company projects, thus helping promote international understanding through direct

connections between people. Students from the >> University of California-Berkeley, the London School of Economics and Cambridge University gain hands-on experience working on social Tata ISES students get an opportunity to work entrepreneurship and corporate sustainability on grassroots community projects undertaken projects in India. by different Tata companies Since 2008, when the program was established, over 40 students have traveled to India to spend eight weeks amongst rural groups, community skill training, water communities working in diverse areas such as conservation, rural health and wasteland watershed development and management, reclamation. To learn more about Tata ISES, 76 reproductive and child health, women self-help please visit www.tataises.com.

A helping hand Tata group companies and Tata trusts gift $50 million to the Harvard Business School’s executive education program

n 2010, Tata companies, the Sir Dorabji Tata international donor in the school’s 102-year ITrust and the Tata Education and history and will contribute toward HBS’ Development Trust gifted the Harvard Business international mission of fostering the next School (HBS) $50 million to fund a new generation of global business leaders. The academic and residential building on the HBS construction of the building will also support campus. The gift is the largest from an more than 200 jobs. Greening the field A Tata Trust’s endowment of $50 million to Cornell University will advance the study of agriculture

n 2009, the Tata Education and Development affect the poor. The goal of the new initiative is ITrust created an endowment of $50 million to improve the productivity, sustainability and at Cornell University. One half of the profitability of India’s food system, with the endowment established the Tata-Cornell aim of reducing poverty and malnutrition. Initiative in Agriculture and Nutrition, which The other half of the endowment will go will contribute to advances in nutrition and toward the Tata Scholarship Fund for students agriculture for India. from India, to help attract more of the best and Record high food prices, dietary changes, brightest students to Cornell. This fund will climate change and increasing energy costs help meet the Tata group’s pledge to bring more underscore how changes in the food system students from India to Cornell. 77 The study of India Tata companies support U.S. students and universities through scholarships and grants

n 2010, the Tata Study Grants program academic projects in India and neighboring Iprovided more than 20 students from premier countries. In other university collaborations, U.S. universities — Johns Hopkins’ School of ongoing industry-liaison programs with the Advanced International Studies, the University of Massachusetts Institute of Technology (MIT), the California-Berkeley, and University of Wisconsin, University of California-Berkeley and Purdue Madison - with scholarships to pursue the study University have included collaborative research; of contemporary India. funded studies; expertise exchanges between Additionally, 30 students from Harvard professors, students and Tata executives; as well University received Tata grants to pursue as student internships. COMMUNITY Active in the community Tata employees continue to actively engage with the communities in which they operate

TATA CONSULTANCY SERVICES (TCS) TCS employees in Detroit, MI, took part in ‘Walk In FY10, TCS North America invested $1.42 to Cure Diabetes’ for the third year. One of the million towards its community initiatives. This world’s largest fundraising events, it is organized was in addition to employees donating over by the Juvenile Diabetes Research Foundation 16,000 volunteer hours, impacting the lives of (JDRF). over 800,000 individuals in the United States and TCS is also working with the American Canada. Heart Association (A.H.A) towards its goal of preventing cardiovascular disease and stroke, 78 Education: TCS’s technology awareness program through research, education and advocacy. TCS GoIT, conducts in-school technology awareness associates in Detroit, MI, participated in the 2011 workshops and IT career workshops, and a three- Start! Heart Walk, A.H.A.’s signature fund raiser. day hands-on technical summer camp aimed at piquing students’ interest in IT careers. It is freely Natural Disaster Relief: TCS employees donated available to high-school students in the Greater over $17,991 to the American Red Cross to Cincinnati region and is based out of TCS’s support the earthquake victims in Japan in 2011. flagship North American software delivery center TCS matched employee contribution, bringing ‘Seven Hills Park’, located in Milford, OH. the total contribution to $35,982. Employees also participate in a number of conservation Health: In order to specifically create awareness initiatives, including cleanup efforts to maintain on the prevention of diabetes, TCS, along with the environment where they live and work. the American Diabetes Association, sponsored, In 2005, TCS worked round the clock to and was ‘exclusive technology partner’ of the assist after Hurricane Katrina. TCS deployed a Boston Marathon, the Bank of America Chicago 15-member team to build the Mississippi Marathon and the ING New York City Marathon. Department of Employment Security’s (M.D.E.S.) Disaster Unemployment Assistance employees participate in the annual Adopt-a- website. The team successfully wrote, compiled Family program. They also supported the ‘Friday and created secure online forms for claimants on Blue Jeans Fund’ – employees donate money in an extremely tight deadline, allowing over 30,000 exchange for wearing jeans on Fridays. claims to be filed within a few days of the site’s Each year, employees participate in a three- launch. day breast cancer awareness event in Detroit, MI, The TCS Training Center in Buffalo, N.Y., benefiting the Susan G. Komen for the Cure and provided funds to Thinwires, L.L.C., Info Tech the National Philanthropic Trust Breast Cancer Niagara and BuffaloWifi.org that helped deliver Fund. communication networks to the more than 300 Demonstrating its commitment to evacuee shelters and hurricane victims. environmental sustainability, the new Tata Additionally, approximately 200 TCS Technologies’ headquarters is a LEED® Silver employees and their families in San Antonio, T.X., volunteered with the Red Cross in disaster relief and assistance. TCS and its employees also made considerable donations to the American Red Cross.

Tata Technologies: Through ‘Running for Hope’, an annual community service project that supports Grace Centers of Hope – established in 1942, and the oldest and largest homeless shelter in Oakland County, MI – employees and their families ran in events ranging from a 5K to the full 26.2 mile marathon, raising more than

$5,000. >> In Oakland County, MI, the company supports Community Network Services Inc., a private, non-profit human agency that provides Tata Consultancy Services supports the comprehensive health and social services to initiatives of the American Cancer Society nearly 3,000 individuals. During Christmas, Certified building, enhanced by natural light, At the Taj Campton Place in San Francisco, supported by the use of sustainable materials and employees support the Walden House, a local water conservation methods, all designed to shelter for people affected by substance abuse minimize environmental impact. The in-house and mental health issues. Employee recycling program was expanded to include contributions include professional support for coffee grounds and other food waste to be used re-entry into the job market. Additionally, the as fertilizer on the grounds. hotel organizes an annual food drive for the local chapter of the Salvation Army. TAJ HOTELS RESORTS AND PALACES (TAJ HOTELS) TATA GLOBAL BEVERAGES (EIGHT O’ Taj Hotels places high value on corporate CLOCK COFFEE, TETLEY, GOOD EARTH) sustainability activities and on creating linkages Tata Global Beverages employees remain within communities. involved in their communities through Through Taj’s Earth (Environment individual programs as well as those run by the Awareness and Renewal at Taj Hotels) program, company. In 2011, Eight O’ Clock Coffee invested 80 The Pierre New York is committed to reducing $10,000 in a partnership with First Book – the the impact of its daily operations on the award-winning non-profit organization that environment and improving operational provides brand new books to children from low- efficiencies, resource conservation and the reuse income families. The donation provides new and recycling of key resources. books to children in need. The Pierre also works with many charities The Eight O’ Clock and Tetley brands also including City Harvest, an organization that support the Wounded Warrior Project to raise provides food to homeless shelters in New York awareness and enlist the public's aid for the City, and Toys for Tots, which distributes toys to needs of injured service members. Additionally children in need. The Pierre’s employees Tata Global Beverages supports organizations routinely volunteer their time at a soup kitchen including but not limited to WinShape Homes at Grand Central Station. that provides homes and parents to displaced Similarly, the Taj Boston has been involved children; the American Heart Association; the for many years with the Women’s Lunch Place, Stop Hunger Campaign, the Cystic Fibrosis an initiative that takes care of homeless women Foundation, as well as the Montvale County in the Boston area. public offices. TATA COMMUNICATIONS volunteering at the local Family Resource Center. Employees support local communities in Another cause close to the company’s heart Northern Virginia by gifting toys to children, is the Brian Bedell 2-Young Foundation that raising funds for cancer research, helping deployed provides grants to families that face financial soldiers, assisting victims of domestic violence challenges caring for a family member with through the Loudoun Abused Women’s Shelter and brain cancer.

SUPPORTING THE ARTS Appreciating the arts

Support for the arts and culture is one of the pillars of the Tata philosophy of bridging cultures 81

n 2011 Tata Sons, Tata Consultancy Services performing arts event encompasses Indian classical I(TCS) and Taj Hotels Resorts and Palaces (Taj and modern dance, music and poetry, combining Hotels) were proud sponsors of maximum INDIA arts with social issues. – a three-week celebration of India’s culture that Tata Sons has also sponsored several took place at the John F. Kennedy Center for the exhibitions, including the “Muraqqa: Imperial Performing Arts in Washington, D.C. Tata Sons Mughal Albums from the Chester Beatty Library” at and TCS were Platinum Sponsors, while Taj Hotels the Freer and Sackler galleries of the Smithsonian showcased India’s rich culinary culture led by Chef Institution in Washington, D.C.; and Tiger by the Hemant Oberoi, executive grand chef of the Taj Tail!: Women Artists of India Transforming Culture luxury hotels in Mumbai, Chef Ananda Solomon, at Brandeis University in Massachusetts. executive grand chef of Vivanta by Taj Hotels and In addition Tata Sons has supported the Resorts, and 13 master chefs from across India. Museum of Fine Arts in Boston with a donation In 2010, Tata Sons sponsored the Dakshina that enabled a digitized collection of the museum’s dance festival in Washington, D.C. This annual Indian miniature paintings.