Advertising Media Kit 2015-'16

ADVERTISING MEDIA KIT 2015-'16

UNIVERSITY OF WISCONSIN-MADISON | COMPLETE CAMPUS COVERAGE SINCE 1892 OUR MISSION

As the nation’s sixth oldest college daily newspaper, The Daily Cardinal has a time- tested commitment to stimulating the campus community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic: the University of Wisconsin-Madison campus and surrounding downtown area. With a daily print product, continuously updated website and engaging social media, we strive to provide a variety of outlets to reach your audience.

New to the Cardinal this year is our partnership with Hometown News LP, a corporation of community newspapers and shopper publications in eastern Dane, western Je!erson and Columbia counties. This partnership aims to expand the reach of your advertising even farther.

2 CONTACT US

Advertising Manager Marketing Director Editor in Chief Corissa Pennow Victoria Fok Jim Dayton [email protected] [email protected] [email protected] (262) 844-2631 (608) 262-8000 ext. 210

Business Manager Managing Editor Andrew Hahm Emily Gerber [email protected] [email protected] (608) 262-8000 ext. 200 (608) 262-8000 ext. 211

2142 Vilas Communication Hall 821 University Ave Madison, Wis. 53708

[email protected] (608) 262-8000 ext. 201

3 ABOUT THE CARDINAL

The Daily Cardinal, the ﬁrst student newspaper at the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892. It is the nation’s sixth oldest college daily newspaper, behind Harvard, Yale, Princeton, Cornell and Michigan.

The Cardinal publishes 10,000 issues each day Monday through Thursday according to the university’s academic calendar, and updates its website daily.

The Daily Cardinal has won 230 awards and our alumni have won 20 Pulitzer Prizes, a true testament to our journalistic integrity.

Each year, The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students.

For more than 120 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community.

4 OUR READERS

UW-Madison students, employees and visitors contribute $1.2 trillion to the Dane County economy per year. 66% of students are motivated Total Enrollment: by coupons to pick up the newspaper. 43,275

54% of students often pick up a newspaper on campus if it is Undergraduate: 29,504 convenient for them. Graduate: 9,430 36% of students have access to a car on campus. Special: 1,815 Half of students spend more than $50 on dining out per 2,526 month. Professional:

One third of students spend over $150 per month on Faculty and sta!: groceries. 21,727 *Statistics from a 2014 survey by the Cardinal

5 PUBLISHING CALENDAR 2015-'16

September 2015 October 2015 November 2015

SMTWTFS SMTWTFS SMTWTFS 1 2 3 4 5 1 2 3 1 2 3 4 5 6 7 6 7 8 9 10 11 12 4 5 6 7 8 9 10 8 9 10 11 12 13 14 13 14 15 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21 20 21 22 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28 27 28 29 30 25 26 27 28 29 30 31 29 30

December 2015 January 2016 February 2016

SMTWTFS SMTWTFS SMTWTFS 1 2 3 4 5 1 2 31 1 2 3 4 5 6 6 7 8 9 10 11 12 3 4 5 6 7 8 9 7 8 9 10 11 12 13 13 14 15 16 17 18 19 10 11 12 13 14 15 16 14 15 16 17 18 19 20 20 21 22 23 24 25 26 17 18 19 20 21 22 23 21 22 23 24 25 26 27 27 28 29 30 31 24 25 26 27 28 29 30 28

March 2016 April 2016 May 2016

SMTWTFS SMTWTFS SMTWTFS 1 2 3 4 5 6 1 2 3 1 7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8 14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15 21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29

= SPECIAL ISSUE

= GAMEDAY ISSUE

6 SPECIAL ISSUES 2015-'16

INSIDE hctaw ot sgniht eviF sgniht ot hctaw Saturday +2 Gameday Rosters +4 September 21, 2013 University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Thursday, October 6, 2011 A production of Wisconsin Badgers Purdue Boilermakers Camp Randall Stadium Badgers open Big Ten play vs. Purdue FALL 2015

The Badgers, under ﬁrst-year defensive coordinatorDave Aranda, unveiled their new 3-4 defensive scheme this year, seeing success in their ﬁrst three contests. Badgers roll with new defensive scheme

he Wisconsin football team’s o - d “It’s been a little bit r - of the three games have ended has provided the Badgers with changes have brought with them even ent. I’ve been playing on the in shutouts, and the majority of more explosiveness and speed line of scrimmage a little bit Arizona State’s yards last week - on the outside when containing T greater s on the eld this sea - more, playing against tight-ends end came through the air. the run. son. Amidst excitement over a new head coach, and fullbacks a little bit more “I think it [3-4 formation] Even though there has been WELCOME BACK: Sept. 2 than I have in the past,” red - allows us to play our best peo - a change in the big-picture new players and even the recently updated shirt senior linebacker Ethan ple, and be creative in terms scheme, nothing is set and scoreboard, possibly the biggest change is the Armstrong said.” fo erehw er’ew gnittup ”,meht stone. Aranda plans to adjust Aranda said. “We will continue to whatever o ense the diverse newly constructed defensive scheme. to see packages out of that.” Big Ten Conference has to er. “I think it [3-4 formation] allows In addition, there has been a “I think what well try to do Story by Blake n us to play our best people, and noticeable change in style of play. is t what our people do best be creative in terms of where “The style of a 3 down [defen - versus what the o ense does, In recent years, the Badgers on a double-team, the perfect we’re putting them.” sive linemen] that we run, is so that will dictate the match - have been known to run a tradi - job for someone like senior nose a very attacking style,” said ups and looks that you’ll see,” tional 4-3 formation, consisting guard Beau Allen. On the other Dave Aranda Dippel. “Guys have a lot more Aranda said. of four down defensive linemen hand, the linebackers have an Defensive coordinator freedom to play their primary It may only be week four of and three linebackers. First year increased responsibility to con - Wisconsin Badgers and secondary gaps and to the season, but thus far the new defensive coordinator, Dave tain the outside run attack and make plays.” defensive structure has proved Aranda, had a nt vision their assigned gaps, depend - Without a doubt, this free - to be a vital piece to the overall for the defense. Aranda’s st ing on the play. Armstrong and other outside dom and the extra linebacker success of the team. move was to switch to a 3-4 For obvious reasons, the linebackers have found them - defensive scheme, consisting of makeover of the defense wasn’t selves adjusting to the ive only three down linemen and as easy as it may sound. spread formations, as well. “The Eyes tired of reading? Use your ears! GAMEDAY: Ongoing Sept. - Nov. four linebackers. “Anytime you’re switching biggest change [defending the what you’ve been doing for four spread] is against bigger per - years, and you’re doing some - sonnel groups. In the two tight Listen to the weekly thing brand new that you’ve ends, two running backs type “When it got down to season never done before, it’s a chal - of stu , I’m on the line of scrim - time we were locked in and lenge,” said redshirt senior mage a lot more.” ready to go.” defensive end Tyler Dippel. “I Armstrong has handled the DAILY CARDINAL think guys really took advan - change well so far, as he cur - tage of the time we had in the rently stands second on the SPORTSCAST Tyler Dippel spring, just working hard to team in tackles, behind only Redshirt senior defensive end make sure when it got down to redshirt senior linebacker Wisconsin Badgers season time we were locked in Chris Borland. and ready to go.” Although UW has only on The defensive ation played three games thus far, the The switch in schemes required players to take on roles new defensive scheme appears dailycardinal.com means that the defensive line that they may not have had in to be promising, especially will, in many cases, have to take past years. against the ground attack. Two FARMERS MARKET: Sept. 24 “…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found. BAR GUIDE: Oct. 22

University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Monday, November 4, 2013 University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Halloween Issue 2011 HOUSING GUIDE: Nov. 12 THANKSGIVING: Nov. 23 FAREWELL: Dec. 7

COURTNEY KESSLER AND HALEY HENSCHEL/THE DAILY CARDINAL

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found

Action Project Issue, March 2014

University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Welcome Back Fall 2012 University of Wisconsin-Madison Since 1892 dailycardinal.com Spring Commencement Issue 2014

University of Wisconsin-Madison Since 1892 dailycardinal.com @dailycardinal

GRAPHIC BY HALEY HENSCHEL

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found “…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found “…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found. “…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found 7 PRINT RATES & SIZES

DAILY RATES COMMON AD SIZES Open: $13.00 per column inch Agency: $11.25 per column inch Local: $11.00 per column inch Non-proﬁt: $9.50 per column inch UW: $7.75 per column inch Student org: $7.50 per column inch *All rates increase $1/column inch for special issues. Full Page 5 col x 16 in

Half Page 5 col x 8 in PRE-PRINTED INSERTS 1 to 12 pages: $70.00 per thousand 13 to 24 pages: $75.00 per thousand 25+ pages: $80.00 per thousand

DISCOUNTS Prepay: Frequency discounts:

COLOR ADS $100 ﬂat rate 1/4 Page $75 spot color 3 col x 7 in 1/6 Page 3 col x 5 in EXTRAS Guaranteed placement: extra 15% per ad *First come, ﬁrst serve. Not available on all pages “Rush” advertisement design: extra 10% per ad *All requests placed after 4 business days are “rush”

COLUMN INCH PRICES 1 Column Inch 1 column: 1.833 inches 2 columns: 3.833 inches 1 5/6” x 1” 3 columns: 5.833 inches (11p0 x 6p0) 4 columns: 7.833 inches 5 columns: 9.833 inches 1/8 Page 2 col x TWEET PRICING 5 in 3 between 11 a.m. and 2 p.m.: $42 3 between 9 a.m. and 11 a.m. or after 2 p.m.: $36 1 anytime: $18 8 ONLINE RATES & SIZES DAILYCARDINAL.COM AVERAGES 90,000 PAGE VIEWS PER MONTH

STANDARD BANNERS

728x90 300x250 Animated or static Animated or static File size under 100k File size under 100k Clicktag included in the swf Clicktag included in the swf Alternate gif/jpg for animated iles Alternate gif/jpg for animated iles

GRAVITY PENCIL

1260x840 1170x50 Animated, video or static Static File size under 150k File size under 100k Alternate gif/jpg for animated iles Leave 100px gap on right for expand/close button 1170x300 Static File size under 100k FLOATING BAR INTERSTITIAL

1170x50 640x480 Animated or static Animated, video or static File size under 100k File size under 100k Alternate gif/jpg for animated iles Animation capped at 10 seconds Clicktag included in the swf Alternate gif/jpg for animated iles

In-VIEW VIDEO PENCIL AND WRAPPER (ASK FOR TEMPLATE)

640x480 or 400x300 1170x50, 1170x300 Video See PENCIL 15 or 30 seconds [2] 500x800 Provide video ile or YouTube URL Static File size under 100k One anchors to the left side of the browser window One anchors to the right side of the browser window

YOUR ONLINE AD PLACEMENT

THE CREATIVE THE LINK SUBMITTING YOUR AD Type: Please copy and paste the link you Please email all ads to ads@ Non animated would like your as to connect to dailycardinal.com by 4 p.m. at least Animated directly from your browser. 48 hours prior to desired start time. File: .gif, .jpeg, .png, .swf, .html File size: Please limit ﬁle size for ads to 50kb or less and 15 seconds of looping video ﬂash ads.

9 GAMEDAY2015

The University of Wisconsin – Madison’s Daily Cardinal produces a collegiate sports publication called Gameday. It is published before every Badger football game. Capture the lively spirit and unwavering pride of Wisconsin fans as they ﬂ ock to support their favorite team on football Saturdays while gaining the invaluable exposure our Gameday issues offer to your target audience. ■ 42,000 copies of Gameday will be distributed prior to all 12 football Saturdays in The Daily Cardinal and in 13 community newspapers with this special partnership with Hometown News LP and Daily Jefferson County Union. ■ Additional copies will be distributed for the seven home games by Cardinal staffers outside the stadium before kickoff. ■ The Daily Cardinal also will produce postseason content, if relevant.

RATES COVER 2015 GAME SCHEDULE 7 Time Commitment ■ September 5 – vs. Alabama 1/8 page $150 %&#$""$ +)&(%( ■ September 12 – vs. Miami (Ohio) 1/4 page $295 ■ September 19 – vs. Troy ■ September 26 – vs. Hawai’i 1/2 page $525 ■ October 3 – vs. Iowa Full page $825 ■ October 10 – at Nebraska

$)#$!$&$$!%#*#$%%#"!%$%$ '#!&!' %#!(!$'$ % #$&!#*#$%)#!$'""#!%"# ■ October 17 – vs. Purdue

%&%# *'"*"&)&! * ) &(%, * () - % * *( #) , $ 1*) $ " **" * ( #%( .&"%) ,$)) $ )& $)+*%+*)$*# %( */% $* , $ &"/ $ % $ * %$*%+*) -$%$* $ $ ( 0%$**)/()")*-! " $ % )( ## " **" * *(+$ ■ $#*(%+* ( October 24 – at Illinois #%(&"/ $ $)** *$) ,$*%+*()$ Single game edition 1 * $! * %(#* %$ $ +""!) " **" * #%( $ $ * & *+( ""%-) +) *% &"/ %+( )* &% *$ , $ * &)*2 ( )# $%* $ ) )* $ ! &" $ (* , $ *(#) ) (* )$ %( " $!( *$ )*%$ ($ &"$) *% +)* % -( -( &+** $ *#2 " " (#)*(%$) 2 *%-*,(%$)* ,() ($) 1- ""%$* $+ $ %$($)*%%( " *%)&!)%+*%**2 "$) ,)# $ * %$ *( ) $ 1 * $! -* -"" *(/ *% % ■ “I think it [3-4 formation] allows ) * -* %+( &%&" % )* October 31 – vs. Rutgers us to play our best people, and $%* "$ $)*/"%&"/ 1)*/"%%-$$ ,()+) -* * %$) %) " " be creative in terms of where )% ** - "" ** * #* ) , " $#$ ** - (+$ ) we’re putting them.” +&)$"%%!)**/%+"")2 %$ %+"*# * &(* ,(/ **! $ )*/"2 ) 1/8 page $195 $ ($* /() * () ($) %%()%#%$" !)$ %($%) ,$!$%-$*%(+$*( Dave Aranda &&" 1+/) , "%* #%( +( +""$$*%*( *#/%$"/-!%+(% * %$"%(#* %$%$) )* $ Defensive coordinator (%# *% &"/ * ( &( #(/ $ * " $!() , $ *))%$+**+)(*$- %%+(%-$$) ," $#$ Wisconsin Badgers $ )%$(/ &) $ *% $()()&%$) " */*%%$ $) , )*(+*+( ) &(%, ■ $*(" $!() ()*/( #!&"/)2 November 7 – at Maryland * $*%+*) (+$**!$ *%, *"& *%*%,("" $) , %%( $*%( , *%+* %+* * ) ( ""* ()) $&)&$ )+))%**# ($ ($* , ) %$ (#)*(%$$%*(%+*) %# $ * .*( " $!( $%$*&"/ %( * $) ($) ()* %( %, %+) ()%$) * " $!() , %+$ *# #%, -) *% )- * *% )",) +)* $*%*%$) , #!%,(%*$)-)$* $) ,)#%$) )* $% )&(%(#* %$))-""1 +&'%#%"&+#(%%& ))/) *#/)%+$ %$"/ *( %-$ " $#$ $ )* $ $ $ * 1/4 page $395 1$/* # /%+( )- * $ %+(" $!() )&( ) $)* ( &( ■ -*/%+,$% $%(%+( November 21 – vs. Northwestern )%$$"(%+&)$**-%* * &'"'#'* + /() $ /%+( % $ )%# $) *-% (+$$ $ !) */& * $ ($ $- ** /%+, %)*+#%$*" $%)( # $,( %$ %( *) " ,"'#'#*"'#&&#" #"%*#%(2 "$2 ) () (* )$ %( '!**% # "" (#)*(%$)$"* $) , $ /"( &&" 1 %+'##- $ -"" )% ( ) +( * $! +/) (""/ *%%! ,$ ($*"/ )*$) )%$ %$ * * % * * # - $ * ■ *# $ *!") $ %$"/ November 28 – at Minnesota )&( $ +)* -%(! $ ( *% + %$$ () (* )$ %( " $!( 1/2 page $695 $#%$!"#!$'! #! )+( -$ * %* %-$ *% ( ) %("$ $"!$! #$ ))%$ * # - -( "%! $ "*%+ ) %$"/ #" $(/*%%2 $) , #% * %$ &"/*(#)*+)(* $- $) , )# &&() +%" #! ('+ (&"/()*%*!%$(%") )- * $ )#) *% &(%# ) $ )& ""/ ** */ #/ $%* , $ #$) ** * $) , " $ $)**(%+$**!-% &)*/() Full page $1095 - "" $#$/)),*%*! DEADLINE: Noon Thursday 1 Week Prior to Game Contact your local Hometown News LP, Daily Jefferson County Union or Daily Cardinal representative today!

GAMEDAY DISTRIBUTION

DAILY CARDINAL ! AD" SIZES # $$%$ #$$ & '$( ")*+%# , ")-. /( 0$ NEWSPAPERS #1$ $ ! Full Page $200 "3 & 4 The Daily Cardinal 5 col. (9.833") x 16" #$" 4 The Star, Sun Prairie

# 1/2 Page The Courier, Marshall & Waterloo 5 col. (9.833") x 8" The Herald-Independent, Cottage Grove & Monona The McFarland Thistle $"$ DeForest Times-Tribune The Waunakee Tribune Poynette Press 1/4 Page 3 col. (5.833") x 5" Lodi Enterprise 1/8 Page 2 col. (3.833") x 5" Lake Mills Leader The Cambridge News The Independent, Deerﬁeld The Milton Courier Daily Jefferson County Union POLICIES

GENERAL POLICIES AD SPECIFICATIONS Advertisement submissions are Acceptable files: Adobe PDF, EPS, Photoshop (CS or lower), InDesign (CS or due two business days prior to lower), Acrobat (6.0 or lower) publication at 4 p.m. An insertion All forms must be embedded order must be signed, and the All color must be CMYK; black and white must be in grayscale ad must be received by the Files must be 200 dpi or greater advertising department by this Ads must be emailed to [email protected] or shipped via CD-ROM deadline. All cancellations must also be received in writing two BILLING & COLLECTIONS SPECIFICATIONS business days prior to publication An insertion order must be signed for each advertisement. The Daily at 4 p.m. Cardinal reserves the right to abstain from printing an ad if an insertion order is not received by the specified deadline. The advertiser or the advertiser’s All advertisements will be billed on a weekly basis unless otherwise agency shall be responsible arranged with The Daily Cardinal. for the completeness of the One tearsheet will be billed on a weekly basis unless otherwise arranged information contained in their with The Daily Cardinal and will be provided with each invoice unless advertisements. otherwise arranged with the Advertising department. Full payment is due within 30 days of the date listed as “Date Running” The Daily Cardinal will not be on the invoice. Payment becomes delinquent 15 days following the “Date responsible for any errors after Running.” A two percent late payment charge of the entire ad cost is the advertisement is proofed by incurred upon the delinquency and every 30 days thereafter. the advertiser or the advertiser’s Advertisements delinquent 90 days or more may be turned over for agency. All ads designed by The collection upon discretion of the business manager. The Daily Cardinal Daily Cardinal are property of reserves the right to refuse advertising or require pre-payment from The Daily Cardinal unless specific accounts that are past due. consent is granted. The business manager can, at any time, require an advertiser to pre-pay. In the event of a forced pre-pay, the pre-pay discount will not be applied. The Daily Cardinal reserves the right to determine what it deems INSERT POLICIES the primary purpose of any Minimum order: 5,000 advertisement, and may reject Maximum order: 10,000 any ad deemed libelous, in poor Insert submissions are due at least one week before publication. Inserts taste or that may contain false must be delivered to Capital Newspapers, Inc. at least one week before information. publication. Inserts delivered to Capital Newspapers, Inc. must be clearly marked “The Daily Cardinal - publication date.” The Daily Cardinal reserves the right to increase ad rates at any Send pre-printed inserts to: Questions/comments may be time with fair written notice Capital Newspapers, Inc. directed to the ad manager at: unless a rate change occurs at Attn: Kim Wustrack [email protected] the culmination of an academic 1901 Fish Hatchery Rd. (608) 262-8000 ext. 201 year or semester. Madison, WI 53713 2142 Vilas Communication Hall 821 University Ave.

11 Since 1892

Photos by Courtney Kessler, Nick Monfeli, Tommy Yonash and Grey Satterﬁeld Production/Layout by Mara Jezior