COMPANY PROFILE

SINGER LIMITED

inger has been operating in Singer Bangladesh Limited was portfolio has diversified to encompass this region (Bangladesh) since incorporated as a private limited a highly successful multi-brand 1905, when the first Singer company on 4 September 1979 under strategy combining products of top sewing machines went on sale Companies Act 1913. It was world marques with the Company's S at and converted into a public limited own products across a range of stores and at that time the company in 1983 when it offered its electrical home appliances. country was a part of the Indian sub shares to the public with the requisite continent. permission from the Government. Hire Purchase scheme is one of the cardinal factors for the success of the After the partition of the Indian Sub Since its inception in Bangladesh, the Company. This scheme is innovative Continent in 1947, Singer in East name Singer has been synonymous and appropriate for Bangladesh operated as a branch of with the . Although considering the socio-economic Singer Pakistan and the products Singer Corporation started conditions of the country. used to come from West Pakistan. At diversification of its product range in Singer Bangladesh Limited is now a the initial stage marketing operation early sixties, Singer Bangladesh member of Arcelik A. S. Turkish was carried out through only 10 Limited was a company with a single largest home appliances company shops, which increased to 43 by the product - sewing machine till 1985. A (Part of Koc Holding, Turkey). Retail late 1960s. single product sewing machine Holdings Bhold B. V. is the majority company began into a multi-product shareholder in the company, holding In December 16, 1971 Bangladesh consumer durable company in 1985. a stake of 57%. The public emerged as a sovereign state. As a shareholding accounts for 43%. result the branch office Today, Singer Bangladesh Limited is Singer Bangladesh Limited was listed was elevated to a country office and a large, diversified company with with the Dhaka Stock exchange in the sewing machines were made unmatched presence throughout 1983 and Chittagong Stock Exchange available from different Singer Bangladesh. Beginning with the in 2001. overseas sources. sewing machine, Singer's product