COMPANY PROFILE

SINGER LIMITED

inger has been operating in this into a public limited company in 1983 products across a range of electrical region (Bangladesh) since 1905 when it offered its shares to the public home appliances. S when the first Singer sewing with the requisite permission from the machines went on sale at and Government. Hire Purchase scheme is one of the stores and at that time the country cardinal factors for the success of the was a part of the Indian sub-continent. Since its inception in Bangladesh, the Company. This scheme is innovative and name Singer has been synonymous with appropriate for Bangladesh considering After the partition of the Indian the . Although Singer the socio-economic conditions of the Sub-Continent in 1947, Singer in East Corporation had started diversification of country. operated as a branch of Singer its product range in early sixties, Singer Pakistan and the products used to come Bangladesh Limited remained a company In 2019, Singer Bangladesh Limited from West Pakistan. At the initial stage with a single product – ‘sewing machines’ became a member of Arcelik A. S., marketing operation was carried out till 1985. A single product sewing Turkish largest home appliances through only 10 shops, which increased machine company turned into a company (Part of Koc Holding, Turkey). to 43 by the late 1960s. In December 16, multi-product consumer durable Retail Holdings Bhold B. V. is the majority 1971 Bangladesh emerged as a company in 1985. shareholder in the company, holding a sovereign state. As a result, the East stake of 57%. The public shareholding Pakistan branch office was elevated to a Today, Singer Bangladesh Limited is a accounts for 43%. Singer Bangladesh country office and the sewing machines large, diversified company with an Limited was listed with the Dhaka Stock were made available from different Singer unmatched presence throughout exchange in 1983 and Chittagong Stock overseas sources. Bangladesh. Beginning with the sewing Exchange in 2001. machine, Singer has diversified its Singer Bangladesh Limited was product portfolio to encompass a highly incorporated as a private limited successful multi-brand strategy company on 4 September 1979 under combining products of top world Companies Act 1913. It was converted marques with the Company's own