Company Profile

SINGER LIMITED

inger has been operating in this company on 4 September 1979 under encompass a highly successful region (Bangladesh) since Companies Act 1913. It was multi-brand strategy combining S 1905 when the first Singer converted into a public limited products of top world marques with sewing machines went on sale at company in 1983 when it offered its the Company's own products across and stores and at shares to the public with the requisite a range of electrical home that time the country was a part of the permission from the Government. appliances. Indian sub-continent. Since its inception in Bangladesh, the Hire Purchase scheme is one of the After the partition of the Indian name Singer has been synonymous cardinal factors for the success of the Sub-Continent in 1947, Singer in East with the . Although Company. This scheme is innovative operated as a branch of Singer Corporation had started and appropriate for Bangladesh Singer Pakistan and the products diversification of its product range in considering the socio-economic used to come from West Pakistan. At early sixties, Singer Bangladesh conditions of the country. the initial stage marketing operation Limited remained a company with a was carried out through only 10 single product – ‘sewing machines’ till In 2019, Singer Bangladesh Limited shops, which increased to 43 by the 1985. A single product sewing became a member of Arcelik A. S., late 1960s. In December 16, 1971 machine company turned into a Turkish largest home appliances Bangladesh emerged as a sovereign multi-product consumer durable company (Part of Koc Holding, state. As a result, the company in 1985. Turkey). Retail Holdings Bhold B. V. is branch office was elevated to a the majority shareholder in the country office and the sewing Today, Singer Bangladesh Limited is a company, holding a stake of 57%. The machines were made available from large, diversified company with an public shareholding accounts for different Singer overseas sources. unmatched presence throughout 43%. Singer Bangladesh Limited was Bangladesh. Beginning with the listed with the Dhaka Stock exchange Singer Bangladesh Limited was sewing machine, Singer has in1983 and Chittagong Stock incorporated as a private limited diversified its product portfolio to Exchange in 2001.