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The British & Irish Lions Tour to Australia 2013
The British & Irish Lions Tour to Australia 2013 Sponsorship Evaluation Overview 2 CONTENTS Why The British & Irish Lions? 2 – 3 Relationship Development 4 – 7 Employee Engagement 8 – 9 Brand and Corporate Reputation 10 – 13 Brand Exposure 14 – 17 Spectator Engagement 18 – 19 RBWM Sales 20 Activation Maps 21 – 23 32 WHY LIONS? The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a lifetime experience for players and fans. Following a successful sponsorship of The Tour in 2009, HSBC became the first ever sponsor to renew its association with The Lions for the 2013 Tour to Hong Kong and Australia. We know that rugby in general appeals to our target audience and the 2013 Tour enabled us to engage with our customers and employees in our key markets of the UK, Ireland, Hong Kong (where the team were playing for the first time ever) and Australia. HSBC Middle East were also actively involved in the sponsorship as an extension of their existing rugby programme. As Principal Partner, HSBC was able to reward and benefit customers and staff, as well as general fans, during an 18 month programme of activity in what became the most integrated sponsorship programme The sponsorship campaign was the bank has ever undertaken. underpinned with the positioning ‘Legendary Journeys’ which captures Specific objectives were set by HSBC for the unique nature and experience of the sponsorship: The Lions for players and fans alike. • Build stronger relationships with our core Through our activation programme, target customers. -
ANSWERS July 20Th, 2020 SIGNS of PROGRESS?
ANSWERS July 20th, 2020 SIGNS OF PROGRESS? There are hopeful signs of progress on the Rugby front, so it might not be too long before we can all meet up again. For the moment, we will have to content ourselves with re-runs of great games and live matches from New Zealand. VIRTUAL RUGBY CLUB DINNER What a good idea from our friends at Scottish Rugby Blog Podcast to stage a Virtual Club Dinner. Friday July 24th on Facebook starting at 8.30p.m. It will be available afterwards as well. Dougie Donnelly recalls the Grand Slam and Scott Hastings talKs about Doddie Weir. In between there will be quizzes on OLD Rugby laws, some name the tune quizzes and other fun items. And it’s FREE. www.scottishrugbyblog.co.uK/category/blog/scottish-rugby-blog-podcast/ MYSTERY PLAYERS NO.1 Who is the Lion on the ball? JOHN DAWES Who is providing the bacK-up? GORDON BROWN THE THREE AMIGOS Can you name all three? JIM TELFER, DAVID SOLE, IAN McGEECHAN Who made most Lions PLAYER appearances? IAN McGEECHAN 8 Who made most Scotland PLAYER appearances? DAVID SOLE 44 ALL BLACKS V LIONS Who are the two captains? RONNIE DAWSON AND WILSON WHINERAY What year was this? 1959 ON THE WING Who is the player? IWAN TUKALO What was his first club side? ROYAL HIGH F.P. WESTERING HOME Who is on the charge? GORDON BROWN Who is waiting for the pass? SANDY CARMICHAEL WE ARE THE CHAMPIONS Who are the two players? NICK FARR-JONES and DAVID CAMPESE Which team did they beat in the Final? ENGLAND THE FLYING WINGER Who is going to score? GERALD DAVIES How many Lions appearances did he maKe- 5,10 OR 15? 5 SEVENTH HEAVEN Were you there? What was the best Sevens Tournament that you were at? LINLITHGOW RUGBY MEMORIES Guests and………. -
SPECIALIST SPORTS – RUGBY an Explanation of Fees: There Are a Number of Factors That Influence the Fees Speakers Charge. These
– RUGBY SPECIALIST SPORTS An explanation of fees: There are a number of factors that influence the fees speakers charge. These include location, date and nature of the event. It ‘ ’ is therefore impossible to quote a one size fits all fee per speaker. The fee bands are therefore there to provide a rough guide but please enquire for specific quotes, as speakers are usually negotiable. Certain speakers may require hotel accommodation in addition to the fee and VAT will be applicable in some cases but this will be advised upon enquiry. Those marked in bold are our personal favourites in the office All speakers are Rugby Union unless denoted with (L) for Rugby League. £500•£1250 David Trick Harry Ellis Jeff Probyn Paul Wood (L) Des Drummond (L) Graham Price Gregor Townsend Nigel Redman Tim Stimpson Mike Lewis Leon Lloyd Brian Noble (L) Henry Paul (L/U) George Chuter Tommy Martyn (L) Sean Long (L) ’ Terry O Connor (L) Barrie McDermott (L) Robbie Paul (L) Craig Sandercock (L) Shaun Wane (L) Keith Senior (L) Paul Sculthorpe (L) Iestyn Harris (L/U) Neil Holding (L) Alex Murphy (L) Mike Foreshaw (L) Eorl Crabtree (L) John Stankovitch (L) Karl Kirkpatrick (L/U) Steve Ganson (L) Adrian Morley (L) Ray Fench (L) Garry Schofield OBE (L) Jamie Peacock (L) Phil Larder (L/U) Roy Dickinson (L) Lee Briers (L) Jim Mills (L) Jon Wilkin (L) Stuart Fielden (L) Andy Gregory (L) Bobbie Goulding (L) Rob Burrow (L) Paul Wellens (L) Jamie Jones Buchanan (L) Leon Pryce (L) Jimmy Gittins (L) Geoff Parling Garin Jenkins Craig Newby Gary Rees £1250•£3000 Kelly Brown John Bentley Gareth Chilcott Andy Gomersal Ian Robertson John Beattie Mark Regan Dean Richards JPR Williams Bill Beaumont Phil Bennett David Duckham Willie J. -
Rugby World Cup 2019 Media Guide
RUGBY WORLD CUP 2019 MEDIA GUIDE Media Welcome Pool A Opposition & Contacts Scotland’s RWC Results Media Schedule Scotland Team Coach’s Welcome & Player Records Player Profiles RWC Match Schedule Coach Profiles Stadium Guide Squad Photo Media Guide produced by Scottish Rugby Photography SNS Group 2 scottishrugby.org 3 Dear media colleagues, We hope you find this guide a useful tool to support your efforts to follow and cover the Scotland team’s progress in this year’s Rugby World Cup. We look forward to working with you all this autumn to promote our sport, our players and our nation during the competition and beyond. Please do not hesitate to get in touch with myself or my MICHAEL MATT colleague Matt Horler should you require any assistance. Scotland Team Scottish Rugby Michael James Media Manager Head of Media Scotland Media Manager Mob: 07814 615 553 Mob: 07764 178 903 RWC Mob: 080 7703 3975 Email: [email protected] Scottish Rugby Email: [email protected] @Scotlandteam Pool A Media Managers @scotlandteam Scottish Rugby TV Ireland Russia David O`Siochain Sergey Markov The Official Scottish Rugby Podcast RWC Mob: 080 7703 3935 RWC Mob: 080 7703 3965 Email: [email protected] Email: [email protected] Japan Samoa Hiroyuki Yabuki Tuipoloa Evan Charlton RWC Mob: 080 7703 3961 RWC Mob: 080 7703 3978 Email: [email protected] Email: [email protected] 4 scottishrugby.org 5 SCOTLAND MATCHES & IRELAND v SCOTLAND Date Time Activity Location Access On-arrival press Head Coach, Asst. Coach, 12 noon New Nagasaki Hotel -