2011 Annual Report

HOW MUCH DOES IT COST THESE CHILDREN

TO ACCESS THE BEST HIV PREVENTION IN THE WORLD? Absolutely nothing, thanks to you

Founded at , TeachAIDS is a nonprofit social venture that creates breakthrough software to address numerous persistent problems in HIV and AIDS prevention around the world

Best Culturally- Animated Scientific Appropriate

Research & Approach Software Testing

DEVELOPED AT BYPASSES LOCAL SOLVES NUMEROUS STANFORD UNIVERSITY STIGMA & TABOOS PERSISTENT PROBLEMS IN HIV EDUCATION ENDORSEMENTS

TeachAIDS has been evaluated The launch of TeachAIDS has with the gold standard for already reached millions and has research and has been shown been a milestone in the prevention to be an extremely effective and of HIV and AIDS. This exciting culturally-respectful teaching tool software will be instrumental in in the fight against HIV and AIDS. curbing new around

Clifford Nass the world. Thomas M. Storke Professor, Stanford University Anne Firth Murray Appointments in Communication, Computer Founding President, Global Fund for Women Science, Education, Law, and Sociology Nobel Peace Prize Nominee

TeachAIDS has worked with an The TeachAIDS program has incredible team of world-class been a great tool to facilitate experts, governments around the discussions on HIV/AIDS. It was world, and UNICEF to create a highly appreciated by youths, as clear way to understand what they got engaged in discussions you need to know about HIV and and expressed their feeling of how AIDS. Their tutorials are being this program has helped them to used globally and are quickly better understand HIV/AIDS. becoming the standard in HIV and AIDS education. Nelly Shella Festus Mogae Educator, Rural Women Development Center Former President of Cameroon THE TEACHAIDS STORY TIMELINE TeachAIDS began with one In Botswana, the TeachAIDS customized major problem – the link between versions were launched countrywide. IRB-approved research conducted in “awareness campaigns” and “knowledge Former President, Festus Mogae, China, & South Africa gains” was broken in much of the world. recorded a special TeachAIDS video Teaching about HIV and AIDS means “Message of Hope” for young people. 2007-2008 talking about sex, intravenous drug- The Peace Corps use, death, and other topics which are produced hundreds of copies of our TeachAIDS is incorporated considered taboo in many countries. software for use in Belize, Costa Rica, El Salvador, Ghana, Guyana, Honduras, celebrities donate their voices for Unlike, for example, anti-smoking efforts, Indian versions awareness campaigns do not necessarily Ukraine, and Zambia, to name a few. lead to an increase in knowledge or Pilot English and Spanish software available 2009 further discussion, since the topics But this is just the beginning, and we to K-12 schools in the United States are challenging to address openly. As need your help more than ever. Although TeachAIDS used in 5 countries a result, providing comprehensive HIV we’ve made great strides in identifying education in any form can be difficult persistent problems around HIV or impossible. education and bringing world experts together to develop the best solution, Awarded grants from UNICEF, Yahoo! Employee Foundation, Silicon Valley AIDS We’ve received an overwhelming most countries are still using our pilot research versions. Now, we need your Leadership Center, Nimmagadda Foundation, response from stakeholders in the global San Francisco AIDS Foundation community saying that HIV stigma and help to create the fully-customized production versions for each language, taboos are a major problem in their Music artists, including East Africa Idol judge, countries. Inspired to help solve this which will allow literally hundreds of “Scar,” donate their voices to TeachAIDS seemingly simple, yet actually complex, millions of people globally to have access to our free materials. With your Former , Festus problem, interdisciplinary experts 2010 at Stanford and around the world help, over the next five years, we hope Mogae, joins the TeachAIDS Advisory Board collaborated to use rigorous research to raise 15 million dollars in order to metrics to find sustainable solutions. develop enough versions to impact 95 TeachAIDS moves to donated of ce suite on Sand Hill Road Our research revealed significant percent of the places in the world where this education is needed most. improvements in knowledge and TeachAIDS used in 17 countries attitudes with the TeachAIDS materials. Join our team and help us educate The journey with TeachAIDS, from the the world. early research phases to its use in more Awarded grants from , Greig Kind regards, than 50 countries, has been a humbling Family Foundation, MAC AIDS Fund, and rewarding experience. Watching UNICEF, Barclays Bank, San Francisco passionate young people, educators, AIDS Foundation governments, scientists, and hundreds of dedicated volunteers around the world State AIDS Control Dr. work together to tackle this issue head- Society distributes 25,000 copies of Founder & CEO, TeachAIDS on has been an inspiration to all of us. TeachAIDS software

In 2011, our team accomplished many MIT Technology Review awards TR35 milestones. We grew from impacting to TeachAIDS Founder 17 countries in 2010 to 50 globally, educating millions of learners. In Andhra 2011 TeachAIDS Founder speaks at TEDxWomen Pradesh (pop. ~80MM), an Indian state where HIV stigma is among the highest, TeachAIDS custom software launches 25,000 copies of our software were nationally in Botswana on World AIDS Day distributed to schools and counseling facilities and shown on television. MAA TV, Doordarshan, and NTV air TeachAIDS animations for World AIDS Day

TeachAIDS used in 50 countries RESEARCH & METHODOLOGY

The seminal research behind TeachAIDS began in 2005 Animated storyboards The TeachAIDS software has been cited at Stanford University. Using an iterative design approach, the TeachAIDS animated were developed that emphasized the as a model health intervention. Since the software has been researched, developed, and optimized over several years by biological aspects of HIV transmission materials were developed with an aware- a global and interdisciplinary team of experts, who span the fields of education, and used customized cultural euphe- ness of issues of stigma, they allow HIV communication, public health, and . The animations provide effective HIV misms to overcome social stigma and education to be provided more easily in education by incorporating pedagogical and communication theories and respecting taboos. In addition, specific pedagogical communities where it previously was not cultural values. techniques (e.g., instructional scaffold- allowed or where stigma and taboos hin- ing) were utilized to create a coherent der the learning process. In other com- conception of HIV transmission for munities, the tutorials provide the highest 3 learning effects and comfort rates of any KEY FINDINGS Most students learners, as opposed to the fragmented prefer not to learn tested educational approach. Our research showed that HIV education is one of the ideal knowledge created by about HIV from their applications for computer-assisted learning. For our specific teachers, so creating campaigns. The design its software, some of our key research findings included: virtual private learning process included the In order to evaluate environments enhances development of products, TeachAIDS upholds the “gold student comfort 4 Utilizing multiple proto- standard” of research by using the pre- research-based, test-posttest-retention test control group 2 localized pictures and types and over culturally-appropriate design. The baseline pretest measures Many teachers do not 150 iterations, accents in the software feel comfortable teaching knowledge and attitude levels before any have been pivotal in starting with about HIV because they are garnering in-country intervention is implemented. Next, the embarrassed or do not have concept maps, acceptance the health knowledge to do so; screenplays, TeachAIDS software is tested against the a self-directed tutorial is the storyboards, and standard materials (e.g., government ma- TM perfect solution TM low-fidelity paper terials, mass media, local NGO materials) prototypes,87.9% and in the country or community through the eventually leading posttest. Finally, a retention test is given at a later date (1-3 months later) to as- Current HIV/AIDS Program Use of software to interactive 5 Masssess overall Media outcomes. The assessments90.8% allows educators 70.3%versions of the 72.6% 1 with varied levels of curriculum in evaluate knowledge of HIV transmis- 2D animated HIV knowledge to deliver sion and prevention methods as well as characters are the most comprehensive multiple media, Mass Media the ideal balance and medically accurate including attitudes regarding social acceptance between clarity 68.1% education with final versions in around HIV and AIDS related issues. and comfort every showing Adobe Flash.

EFFICACY RETENTION COMFORTABLE Willing to Join TeachAIDS to Measured Knowledge Long-Term Gains WITH TEACHAIDS STOP THE SPREAD OF HIV

1% TM 3% TM NO NO TM 91% 99% 5% 87.9% YES MAYBE Current HIV/AIDS Program 92% Current HIV/AIDS Program 73% Mass Media 90.8% 70.3% 72.6% YES Mass Media Mass Media 68% 68.1%

* Based on data collected in China, India, and South Africa

3% NO 5% MAYBE 92% YES HIV EDUCATION DESPITE BAN ON COMBATING HIV EDUCATION “FATIGUE”

Teaching about taboo topics An innovative approach to despite the cultural barriers in India prevention

India has the third largest HIV-infected TeachAIDS, reaching millions of viewers. The TeachAIDS software has been population in the world, yet sex education In Karnataka (pop. ~52MM), officials have approved by Botswana’s Permanent has been banned across multiple states. formally approved the TeachAIDS content Secretary to be rolled out across every Since AIDS education is typically taught as suitable – a first in their history – and will school in the country. In fact, Botswana has as part of sex education, it is often distribute the Kannada version across more named June 15th as “TeachAIDS Day” – a watered down or not given. Similar issues than 5,500 government secondary schools special day for all educators and learners are apparent throughout the developing in the state. across the nation to watch the animations, world, where 95 percent of all HIV-infected promote HIV knowledge gains, and persons live. Hence, despite the millions TeachAIDS plans to use the same research- continue the battle against the devastating of dollars spent on prevention efforts, a based process to develop 14 more Indian epidemic. significant lack of knowledge, stigma, language versions to impact a total of 800 and misconceptions about HIV and million people in the country. A number The government of Botswana has long The animations, available in both Setswana AIDS persist. of cultural icons have already donated been a leader in the fight against HIV, and English, with male and female versions, their voices towards the special language promoting innovative approaches to feature the voices of Botswana’s most The TeachAIDS software is designed for this versions, including , treatment for its citizens. Yet, despite celebrated cultural icons, including East situation in that it successfully decouples Akkineni, , Anushka decades of proactive measures to combat Africa Idol judge “Scar” and Channel O AIDS education from sex education through Shetty, and , among others. HIV and AIDS, 23 percent of the population Music Video Awards’ winner, “Zeus”. The a biology-based remains infected. After years of addressing interactive versions have an exclusive approach. Using AIDS-related issues, the population has “Message of Hope” from the Former a research-based “It was only three years ago that HIV-positive grown tired of the repetitive HIV messaging. President of Botswana, Festus Mogae, who process, TeachAIDS children were expelled from schools here due Furthermore, research demonstrates has been instrumental in building a coalition has found a to extreme stigma and the lack of HIV/AIDS that fragmented lessons, in the form of of African leaders against HIV. solution that, for knowledge. Thanks to TeachAIDS we finally have billboards, pamphlets, and television the first time, allows a powerful, and yet acceptable, way to teach about commercials, result in a “superficial” Using the same iterative design process, individuals to the basics of HIV transmission. The animations are understanding of the deeper issues around TeachAIDS plans to use the success in access life-saving so comfortable that they’ve even been shown on HIV transmission. Botswana as a model to expand this information, even in multiple television channels.” comprehensive approach to HIV education areas where AIDS After learning about TeachAIDS, across all African nations, and beyond. education is taboo Mondira Jaisimha Botswana’s government reached out to or disallowed. Senior Advocacy Director, Heroes AIDS Project form a partnership to tackle the issue of HIV education fatigue together. In India, despite the bans and stigma, the “When I first heard about TeachAIDS, I knew it TeachAIDS software is being used in many Collaborating with states. In Andhra Pradesh (pop. ~80MM), their Ministry of was exactly what our country needed to fight the state distributed 25,000 copies of the Education, UNICEF, against the tremendous HIV fatigue we are Telugu and English versions into schools and Stanford facing. Launching these animations and making and counseling centers. In commemoration University, among them available for free is huge step in increasing of World AIDS Day 2011, three major others, TeachAIDS knowledge and curbing rates. I feel televisions stations, including Doordarshan launched new, honored to be part of this historical moment.” and MAA TV, aired the video version of culturally-appropriate software versions in Thato ‘Scar’ Matlhabaphiri commemoration of East Africa Idol Judge and TeachAIDS Ambassador World AIDS Day 2011.

MISPERCEPTION OF LACK OF ACCESS COMPLETE & CORRECT TO HIV INFORMATION HIV KNOWLEDGE

HIV VACUUM CONTINUUM OF CHALLENGES HIV FATIGUE CREATIVE GENIUS OVERCOMES TECHNOLOGICAL BARRIERS THE MULTIPLIER EFFECT

Accessing TeachAIDS around the world despite limitations Foundations Corporations Individuals No Internet connectivity? Use the TeachAIDS CD-ROM versions. No computers? Use the TeachAIDS DVD versions. No electricity? Creative genius. 1 Every week we hear stories from dozens of Grants, sponsorships, organizations all over the world discovering and donations fund Initial Investment innovative solutions to bring the TeachAIDS research and creation animations into their communities. of highest quality HIV materials for a region In Rwanda, thousands of young people gathered at Umuganda Stadium to watch the 2010 FIFA World Cup games. Between 2 the matches, Ayuub Kasasa, the Field In Kenya, despite the lack of power, Arché- Under Creative Commons 3 and Event Consultant, and his colleagues ONLUS has educated 1,200+ children License, all entities can played the Kinyarwanda TeachAIDS across more than twenty schools in villages access software for free Dramatic, lasting animations for the crowds to learn together. with a laptop on a chair, the chair on a via Internet and computer cost reduction table, and the table in front of the room. media; organizations throughout value In , Saruni Olodi, a gentleman Using only a car battery and an invertor, A continue to replicate and chain is realized working in Arusha, came across the Better Education Club has projected the distribute to each other in for all stakeholders animations online and was inspired to take animations onto a wall to educate 500+ peer-to-peer fashion action and bring the tools to his hometown. primary school children. Because the village lacked electricity, he purchased petrol and located a generator Despite the lack of technology or even through a local NGO. This was the first electricity in resource-challenged parts Governments NGOs Schools Religious time his Maasai village had ever received of the world, educators report that the Orgs comprehensive HIV and AIDS education. TeachAIDS animations help their learners understand how HIV transmission In the largest Tibetan refugee settlement, occurs. Regardless of their knowledge Dr. Tsering Wangchuk, a resident Medical level, instructors can feel confident that Officer, used TeachAIDS CD-ROMs pedagogically-grounded and medically- to conduct dozens of HIV prevention accurate HIV and AIDS prevention 4 education sessions. By projecting the education is delivered with each showing. Most effective HIV materials are distributed to all learners in all organizations animations on a screen or sometimes a large cloth, he has educated several TeachAIDS listens to and systematically thousand Tibetan refugees. A local hero, identifies both the limitations and innovative Dr. Wangchuk currently serves as the solutions of these community leaders to Student School Minister of Health for the Central Tibetan extend the availability of the animated Government Student Administration. tutorials into new platforms.

“Students rarely get to watch any type of TV, so teaching from NGO animations projected on a screen vastly enhanced their learning Corporation Religious Org Religious experience and enabled their focusing capabilities… [T]he School Org interactive nature of the technology allows for a more dynamic learning environment, rather than a static experience.” Alexandra Isaacs HIV and AIDS Educator Foundation Foundation NGO Government Corporation

12 2011 FINANCIALS – TEACHAIDS WORLDWIDE GROWTH & 2011 HIGHLIGHTS Revenue LANGUAGE VERSIONS English Kinyarwanda Setswana Swahili Donations & Grants Mandarin Spanish Telugu Corporate Grants ...... $32,500.00 10 Foundation Grants ...... 107,783.24 Individual Donations ...... 47,629.00 VISION Foreign Interest ...... 1,467.57 The TeachAIDS movement continues to grow and the demand for more language 1DISTRIBUTION65 TOTAL ...... 189,379.81 versions has been amazing. Our vision is PARTNERS In-Kind Support & Donated Services to provide our software free of charge to Office Space ...... 29,750.00 AROUND THE everyone in the world who needs it in the Online Distribution Grants ...... 59,731.20 COUNTRIES Television Distribution Grants ...... 150,000.00 next five years. WORLD Pro Bono Accounting & Bookkeeping ...... 4,925.00 Pro Bono Program Outreach ...... 25,360.00

Pro Bono Program Development Staff ...... 818,393,00 2011 2016 2010 2009 TOTAL ...... 1,088,159.20 TOTAL REVENUE ...... $1,277,539 .01 2016 (PROJECTED) 5000 PARTNERS 190 COUNTRIES Expenses 150 VERSIONS OUNTR 50 LANGUAGES C IE Program-Related Expenses 90 S Research ...... $19,863.70 1 Development ...... 1,006,568.37 5-YEAR Distribution ...... 236,640.84 GOAL ...... 1,263,072.91 TOTAL 1 50 S Fundraising Expenses ...... 116.06 VERSION Management & General Expenses ...... 6,961.12 TOTAL EXPENSES ...... $1,270,150 .09

Beginning Net Assets ...... 66,639.00 Ending Net Assets ...... 74,027.92 2011 CHANGE IN NET ASSETS ...... $7,388 .92 165 PARTNERS 50 COUNTRIES 15 VERSIONS * Unaudited Financial Statement 10 LANGUAGES 2010 71 PARTNERS 17 COUNTRIES 8 VERSIONS 7 LANGUAGES 2009 34 PARTNERS 5 COUNTRIES 5 VERSIONS 4 LANGUAGES

REVENUE EXPENSES

Our financials do not reflect the countless hours donated by governments, NGOs, institutions, COUNTRIES VERSIONS 14 and individuals who work to replicate and disseminate the TeachAIDS software globally. P.O. Box 18701 Stanford, 94309 PH: +1 408 462 AIDS (2437) EM: info@.org www.teachaids.org

If you would like to earmark your donation to a specific project/ country or make a gift in honor of someone you care about, please contact us and we will coordinate with you directly. TeachAIDS is registered as a 501(c)(3) nonprofit organization (Federal Tax ID: 27-0618533). Contributions are tax-deductible to the fullest extent of the law. Please contact us if you have any questions.

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