HSBC Holdings plc and HSBC plc September 2010

Presentation to Fixed Income Investors

www..com Forward-looking statements

This presentation and subsequent discussion may contain certain forward-looking statements with respect to the financial condition, results of operations and business of the Group. These forward-looking statements represent the Group’s expectations or beliefs concerning future events and involve known and unknown risks and uncertainty that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Additional detailed information concerning important factors that could cause actual results to differ materially is available in our Interim Report. Past performance cannot be relied on as a guide to future performance.

2 Contents

HSBC Group Section 1 HSBC Group Financial performance, 1H10 Section 2 HSBC Bank plc Section 3

3 Presentation to Fixed Income Investors

HSBC Group Overview

History and development of HSBC HSBC Holdings plc at 30 June 2010

1865 Established in and Shanghai Market capitalisation $161bn 1866 Yokohama branch opened and Middle East Total assets $2,418,454m 1959 British Bank of the Middle East purchased $143,323m 1965 Hong Kong Acquired majority of Total equity 2002 China Investment in Ping An Insurance – now 16.78% Countries and territories 87 2004 China Investment in – now 19.01% Offices 8,000 2008 Taiwan Assumed The Chinese Bank 2009 Indonesia 98.96% of PT Bank Ekonomi acquired Staff numbers 287,571

Latin America 1997 Brazil Assumed Banco Bamerindus do Brazil Staff Numbers at 30 June 2010 2002 Mexico Acquired 99.59% of Grupo Financiero Bital Hong Kong 28,397 10% Rest of Asia-Pacific 88,605 31% 1992 UK Purchased plc 2000 France Investment in 99.99% of CCF’s equity Middle East 8,264 3% Latin America 54,886 19% North America Europe 73,431 25% 1987 USA Purchased North America 33,988 12% 1999 USA Republic Corp purchased 2003 USA Household International, Inc. purchased Total 287,571 100%

5 Strategy Delivering superior growth and earnings over time

Our heritage Our strategy Shaping our business

Asian trade origins Align presence with global trends Reshape business to focus on fast growing (emerging) markets Deep roots in many geographies Invest primarily in developing and markets with connectivity markets International management culture Personal Financial Services: Focus developed markets Financial strength use our global scale and local businesses on international knowledge to grow profitably in connectivity selected markets Maintain financial strength Commercial Banking: the leading international business bank Global Banking & Markets: emerging-markets led and Global Trends Our tactics financing-focused wholesale bank

Emerging markets growing faster Leverage brand and network to Private Banking: than rich countries increase revenues a world leading international private bank integrated into a unique World trade growing faster than Use scale to maximise efficiency distribution network GDP Align objectives and incentives to Insurance: Longevity increasing virtually ensure our people are engaged aim to double contribution to 20% of everywhere Group Profit Before Tax

6 Simplified structure chart

HSBC Holdings plc

UK

99% HSBC Mexico SA, HSBC Overseas Institucion de Ban- HSBC Bank HSBC 99% HSBC HSBC Bank 94% HSBC Intermediate holding company Holdings (UK) ca Multiple, Grupo Canada Bank plc France Egypt S.A.E. Holdings BV Limited Financiero HSBC Operating company UK

HSBC Latin HSBC Bank Brazil HSBC North 78% HSBC Trinkaus The Saudi 40% America Holdings S.A. – Banco America Holdings & Burkhardt AG British Bank (UK) Limited Mulitplo Inc.

Germany

HSBC The Hongkong HSBC Bank HSBC Asia HSBC Bank HSBC Bank Investments HSBC Finance 70% HSBC Bank and Shanghai Middle East Holdings (UK) (China) Company Peru S.A. (North America) Corporation Malta p.l.c. Banking Limited Limited Limited Inc. Corporation Ltd USA HK

HSBC Private HSBC Bank HSBC Securities HSBC Bank Banking Holdings (Uruguay) S.A. (USA) Inc. (Taiwan) Limited (Suisse) S.A.

HSBC Bank HSBC HSBC Bank HSBC HSBC Bank (Chile) USA Inc. USA, N.A. Bank A.S. Malaysia Berhad

Turkey

HSBC Bank HSBC Bank HSBC Bank (Panama) S.A. Bermuda Limited Australia Limited

HSBC Latin 99% HSBC Bank 62% Hang Seng America B.V. Argentina S.A. Bank Limited

HK

Latin America North America Europe Middle East Hong Kong & Rest of Asia-Pacific Notes: (1) All entities wholly owned unless shown otherwise (part ownership rounded down to nearest percent) 7 (2) At 30 June 2010 Asia-Pacific presence Largest foreign bank in mainland China, Hong Kong, Indonesia and Malaysia¹

Our heritage

South Korea, 1897 Presence in 20 countries and territories

Mainland China, 1865 Japan, 1866 Macau, 1972 Taiwan, 1884 Access to half of the world’s India, Hong Kong, 1865 population with combined GDP of 1867 Vietnam, 1870 US$21.3 trillion, the size of the Philippines, 1875 combined GDP of the US, UK, Brunei, 1947 and France²

Sri Lanka, 1892

Maldives, 2002 Nearly 1,000 branches and offices in the region Indonesia, 1865 Kazakhstan Bangladesh, 1996 Over 3 million internet banking Thailand, 1870 customers in Asia, over half from Mauritius, 1894 Australia, 1964 Hong Kong

Malaysia, 1884 New Zealand, 1987

Singapore, 1877

Notes: (1) Based on number of branches. For Hong Kong also in terms of PBT and assets; Malaysia also in terms of assets 8 (2) CIA World Factbook 2008: Population and GDP (purchasing power parity) Presentation to Fixed Income Investors

HSBC Holdings plc Financial performance, 1H10 Financial overview Summary of reported results

% Better / (worse) US$m 1H09 2H09 1H10 1H09 2H09 Income ex changes in FV of own debt due to credit spread 37,198 35,516 34,477 (7) (3)

Loan impairment1 (LICs) (13,931) (12,557) (7,523) +46 +40

Operating expenses (16,658) (17,737) (18,111) (9) (2)

Associates and joint ventures 867 914 1,187 +37 +30

Profit before tax, ex changes in FV of own debt due to credit spread 7,476 6,136 10,030 +34 +63

Changes in FV of own debt due to credit (2,457) (4,076) 1,074 n/m n/m spread

Profit before tax 5,019 2,060 11,104 +121 +439

Profit after tax 3,733 2,961 7,248 +94 +145

Notes: (1) Loan impairment charges and other credit risk provisions 10 Maintaining our funding strength

US$bn 31 Dec 20091 30 Jun 2010 Change

Customer +4% loans and 386 191 240 39 856 377 208 269 39 893 advances

Customer 484 258 268 1,116 488 264 291 1,147 accounts +3%

106 104

Advances-to- 76.7% 77.9% deposits ratio

Personal Financial Services Commercial Banking Global Banking and Markets Private Banking & Other

Note: (1) Underlying basis 11 Further strengthening the capital base

Movement in tier 1 capital Tier 1 ratio (%) US$bn

Innovative Profit Dividend FX tier 1 net net of scrip translation 11.5 11.1 and other 10.8 6 10.3 1.6 122 2 124 10.1 1.4 1.4 (2) (4) 1.3 1.3

31-Dec-09 30-Jun-10

9.9 9.4 9.7 Risk-weighted assets 8.8 9.0 US$bn

1,133 1,075

30-Jun-09 30-Sep-09 31-Dec-09 31-Mar-10 30-Jun-10 31-Dec-09 30-Jun-10 Core tier 1 Other tier 1

12 Managing balance sheet risk Movement in Group consolidated assets

US$bn

2,422 2,364 2,418 148 163 151 271 297 264 Other 353 369 385 Interbank and cash Financial investments

Loans and advances to customers 925 896 893 Derivatives

Trading assets

311 251 288

414 421 404

30 June 2009 31 December 2009 30 June 2010

13 Moving to the benchmark targets

Target 1H10

Return on total 15 – 19% 9.3% shareholders’ equity1 Through the cycle

Cost efficiency ratio2 48 – 52% 53.1%

Tier 1 ratio 7.5 – 10.0% 11.5%

Notes: (1) Excludes change in FV of own debt designated at FV due to credit spread (2) Underlying basis 14 Presentation to Fixed Income Investors

HSBC Bank plc Strategy Reflecting our position as ‘The world’s local bank’

Our strategy Shaping our business

Deliver superior growth and earnings over time The Group has identified three main business by building on the Group's heritage, skills and models for its customer groups and global investment businesses that embody HSBC’s areas of natural advantage: The group seeks to build mutually profitable relationships with all customers • Businesses with international customers for whom developing markets connectivity is crucial – Global Banking and Markets, Private Banking, the large business segment of Commercial Banking and the mass affluent segment of Personal Financial Services;

Our tactics • Businesses with local customers where efficiency Aim to leverage the HSBC brand and network to can be enhanced through global scale – the small reach new customers and offer more services to business segment of Commercial Banking and the existing customers mass market segment of Personal Financial Services; and Maximise efficiency by taking advantage of local, regional and global economies of scale Ensure staff engagement • Products where global scale can be achieved through building efficiency, expertise and brand Leverage the Group’s global network, awareness – global product platforms such as global intelligence and capabilities to help customers to transaction banking unlock the world’s potential

16 HSBC Bank plc – positioned for sustainable success

Loan portfolio quality

Funding strength

Personal customer profile

International business

Group capabilities

Brand and People

17 Financial overview Summary of reported results

% Better / (worse) GBPm 1H09 2H09 1H10 1H09 2H09 Income ex changes in FV of own debt due to credit spread 8,070 7,053 8,468 +5 +20

Loan impairment1 (LICs) (1,795) (1,569) (940) +48 +40

Operating expenses (4,059) (4,139) (4,629) (14) (12)

Associates and joint ventures 14 - 4 n/m n/m

Profit before tax, ex changes in FV of own debt due to credit spread 2,230 1,345 2,903 +30 +116

Changes in FV of own debt due to credit 128 311 (108) n/m n/m spread

Profit before tax 2,358 1,656 2,795 +19 +69

Profit after tax 1,842 1,316 2,036 +11 +55

Notes: (1) Loan impairment charges and other credit risk provisions 18 Maintaining our funding strength

GBPbn 31 Dec 2009 30 Jun 2010 Change

Customer +1% loans and 111 33 111 20 275 112 32 111 22 277 advances

Customer 135 30 114 54 333 137 31 121 56 345 accounts +4%

Advances-to- 82.5% 80.2% deposits ratio

UK Retail Cont Europe Retail Global Banking and Markets Private Banking & Other

19 Further strengthening the capital base

Movement in tier 1 capital Tier 1 ratio (%) GBPbn

Profit Dividends Other 11.2 10.9 2.0 22.7 22.3 1.0 10.0 0.9

(0.9) (1.5) 0.9

31-Dec-09 30-Jun-10

10.2 10.0 Risk-weighted assets 9.1 GBPbn

203 205

30-Jun-09 31-Dec-09 30-Jun-10 31-Dec-09 30-Jun-10 Core tier 1 Other tier 1

20 Managing balance sheet risk Movement in HSBC Bank plc consolidated assets

GBPbn

820 775 752 40 40 43 91 66 63 Other 92 99 87 Interbank and cash

Financial investments 277 280 275 Loans and advances to customers

Derivatives

Trading assets 138 119 153

159 165 160

30 June 2009 31 December 2009 30 June 2010

21