OZZY.BUYWYS.V4 8/11/05 2:35 PM Page 2
Undercover Ozzy!
Overview Marketing
In March 2005, Ozzy released his first ever box set collection–the TOOLS certified gold, 4-disc set Prince of Darkness. Spanning his entire • Advance Music/Video solo career, Prince of Darkness is an incredible anthology from one • Posters of rock’s greatest performers, featuring not only 3 discs of hits and • Autographed Lithos rarities, but also a newly-recorded 4th disc of Ozzy covering some of his all time favorite songs. Now, this 4th disc has been expanded ADVERTISING with even more music, along with exclusive video content, to create • 2 week TVDR campaign to launch release; 60” and 30” a new dual disc release: UNDER COVERS. spots to drive retail; buy will include MTV, MTV2, ESPN, FUSE, SPIKE, F/X, COMEDY and E! (Howard Stern) Featuring 13 classic songs, including the radio hit “Mississippi • Print ads in music and lifestyle magazines Queen” and the “In My Life” single. From the Beatles and Cream to • Radio spots will run in major markets King Crimson and Mott the Hoople – OZZIFIED! PUBLICITY The DVD content is a must have for any Ozzy fan: • Launch will include major TV and Radio appearances “My Dinner With Ozzy” – Ozzy at the table regaling the camera • Expect profiles and reviews in major national media outlets with stories of his incredible – and sometimes notorious – career! RADIO • First single “In My Life” CD Audio Side • Win-It promotions
VIDEO 1. Rocky Mountain Way 8. For What It’s Worth • Great video for “In My Life” will hit video channels in front 2. In My Life 9. Good Times of release 3. Mississippi Queen 10. Sunshine of Your Love 4. Go Now 11. Fire ON-LINE 5. Woman 12. Working Class Hero • OZZY.COM OZZYNET.COM 6. 21st Century Schizoid Man 13. Sympathy For The Devil • Audio and video streams with promotional partners 7. All The Young Dudes • Email blasts to extensive artist, genre and label lists!
DVD Side Check Stock On
Features “My Dinner With Ozzy” – exclusive program of Ozzy E4K92960 PRINCE OF DARKNESS telling tales of his storied career! EK63580 DOWN TO EARTH EK67242 JUST SAY OZZY EK67244 THE OZZMAN COMETH Selling Points EK85247 BLIZZARD OF OZZ EK85248 NO MORE TEARS • Ozzy is a living legend – one of the greatest rock performers of EK85249 DIARY OF A MADMAN all time! EK85426 NO REST FOR THE WICKED • Comes at the bow of the 10th anniversary of Ozzfest – his profile EK85429 BARK AT THE MOON remains sky high! EK85444 TRIBUTE • Follow-up to the gold selling 4-disc box set Prince Of Darkness EK86525 LIVE AT BUDOKAN (explicit) • Includes the single “In My Life”–great video to air on music channels! EK86670 LIVE AT BUDOKAN OZZY OSBOURNE ✟ UNDER COVERS • Now includes 4 extra tracks – new recordings! EK86645 OZZMOSIS SELECTION: EN 93470 RELEASE DATE: OCTOBER 4TH Packaging: JEWEL CASE FILE UNDER: ROCK • DVD content features a sit-down dinner with Ozzy – fantastic E2K86812 THE ESSENTIAL OZZY OSBOURNE footage of Ozzy telling stories about his career! • Launch will include TV and Radio appearances • UK TV special about Ozzy Osbourne to air – looking to be placed in US markets this fall! • Look for major consumer promotions in conjunction with MTV and other major media outlets! 8 2796-92960-2 8