Tagline Globo Unifying Technology to Lead the Digital Transformation Client Profile is one of the world’s largest media companies. It is the major media group in , and ’s undisputed leader across broadcast TV, online channels, print, and . Globo is the leading content production and broadcasting free-to-air , and Grupo Globo’s largest business unit.

Opportunity Solution At the same time, Accenture worked with Globo to design an operating Recognizing the disruptive impact of Together, Accenture and Globo assessed model for the technology organization. digital business models, the entrance a comprehensive technology map and The model brings together nearly 3,000 of a new breed of competitors and the designed an integrated operating model, people from Information Technology, emergence of new consumption habits, introducing new capabilities into a more Operational Technology* and Digital Grupo Globo is seeking for potential cohesive technology organization. Media. The design encompassed opportunities of emerging technologies organizational structure and sizing, across each of its core business units. The technology landscape map process framework, governance Globo has taken the lead in the Group’s stretched across IT, Digital Media committees, roles and responsibilities, business transformation, integrating and TV solutions and included 1,100 sourcing model, and transition plan. The its technology resources into one applications, 250 technical centers, new operating model also created three single organization. 2,700 servers and 20 petabytes of important new capabilities. storage. The map helped shape a Globo’s technology organization had technology agenda, which included a • A business relationship management long been structured vertically around heat map of recommended changes role will develop stakeholder business units and its traditional and according to criticality for the business relationships and build a deep digital distribution channels. Each unit and implementation complexity. The understanding of each business value had its own processes and structure, technology agenda allowed Globo to chain. Through this relationship, making it difficult to standardize and better understand its environment the business and technology teams integrate technologies, to explore and prioritize the actions needed to can work in a more integrated way synergies, and to promote collaboration. transform the business during the to deliver technology that meets following years. business needs and time to market. To leverage value to the business and to anticipate the technology Accenture helped Globo to build ONE convergence, Globo recognized the technology organization to ride at speed need to restructure based on a vision digital transformation, bringing together of a ubiquitous technology organization IT, broadcast engineering and digital across Digital, IT and OT domains. Globo media talents with new functions and was also seeking greater visibility of stronger processes that will enable an its technology landscape to develop agile and scalable delivery model for a an integrated technology strategy and business where technology will become investment plan that would enable the an even greater competitive advantage. transformation of the business.

*Operational Technology is also known as Broadcast Engineering in the Media Industry.

2 • An enterprise architecture role Results will maintain a holistic view of the According to Globo technology architecture and drive Because of its work with Accenture CTO Raymundo the evolution of the technology Strategy, Globo now has a key role in landscape. With a legacy environment the business transformation of Grupo Barros, “Accenture’s and overlapping solutions across Globo overall. The business unit is better contribution to this business units, maintaining an able to enhance customer experiences enterprise architecture view is critical with “on air” innovation, while achieving project has proven to be to consolidating solutions, reducing operational efficiency and excellence of the utmost relevance, complexity and managing cost and behind the scenes. The new technology maintenance efficiency on an organization promotes teamwork and making the validation ongoing basis. collaboration and fosters industrialization process with Globo’s top while enabling its existing talent pool to • An integrated innovation lab will leadership smooth due pursue functional specialization. constantly track market, consumer, to the unquestionable product and technology trends. The Perhaps most important, strategic lab leverages previous experiences alignment of the technology group under value of the proposal.” and captures ideas from inside and one single vision is enabling the team to outside the organization ecosystem deliver solutions that are driven by the to anticipate opportunities. The lab needs of the business rather than the allows Globo to explore greater value capabilities of the underlying technology. for the business and influence the media industry through the leveraging of emerging technologies.

3 About Accenture About Accenture Strategy Accenture is a leading global Accenture Strategy operates at the professional services company, intersection of business and technology. providing a broad range of services and We bring together our capabilities in solutions in strategy, consulting, digital, business, technology, operations and technology and operations. Combining function strategy to help our clients unmatched experience and specialized envision and execute industry-specific skills across more than 40 industries strategies that support enterprise and all business functions—underpinned wide transformation. Our focus on by the world’s largest delivery issues related to digital disruption, network—Accenture works at the competitiveness, global operating intersection of business and technology models, talent and leadership help drive to help clients improve their both efficiencies and growth. For more performance and create sustainable information, follow @AccentureStrat or value for their stakeholders. With visit www.accenture.com/strategy. approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

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