One Leaf. Three Sports. No Limits. Table of Contents
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One Leaf. Three Sports. No Limits. Table of Contents 5 The Triathlon Canada Nation 6 Our Story 7 Quest for the Podium 8 The National Team / Development Team 11 Age Group Team Canada 13 Exposures - Triathlon Canada 15 Who is Watching? 16 International Triathlon Union 17 Sponsor Benefits 18 Join the Triathlon Canada Nation Contact Triathlon Canada 121 - 1925 Blanshard Street Victoria, BC V8T 4J2 Phone: (250) 412-1795 Email: [email protected] 2 | Sponsorship Package This is an exciting time to be a part of the new era of the Triathlon Canada Nation. A new leadership team, a re-energized brand and a motivated group of high-performance athletes who bring the same level of fierce determination as those who blazed the trail before them. Triathlon Canada is focused on supporting these athletes in reaching the Olympic and Paralympic podium while inspiring all Canadians regardless of age or ability level to discover what they are made of through the simple acts of swim, bike and run. Success is built on trust and healthy relationships. Let’s hit the start line and achieve our goals together. Kim Van Bruggen CEO, Triathlon Canada triathloncanada.com | 3 Sponsorship4 | Sponsorship Package Package | 4 The Triathlon Canada Nation Triathlon Canada has an incredible legacy and history in our sport internationally. Canada has been at the forefront of the sport of triathlon with our athletic performances from the early days in the 80s and 90s. The path of excellence was blazed by Carol Montgomery, Patricia and Sylviane Puntous, Peter Reid and Lori Bowden, just to name a few – athletes who inspired countless triathletes with their world championship performances. Those trailblazers laid the foundation for Simon Whitfield’s nation-moving gold-medal performance when the sport made its debut at the 2000 Olympic Summer Games in Sydney, Australia. Triathlon Canada never looked back from that historic day, which ultimately cemented us as a premiere triathlon nation on the international scene. Inspired by all of the greats before us to swim, bike and run, Triathlon Canada has since developed and produced countless memorable performances by triathletes of all ages in a variety of race distances. From Paula Findlay winning an unprecedented five World Triathlon Series titles to Kirsten Sweetland running into the history books as only the second Canadian ever to reach the World Triathlon Series podium and third ever to win a medal at the Commonwealth Games, our women have rewritten the history books over the last eight years. Simon Whitfield aside, the performances by our men have been equally remarkable on the big stage, led by Stefan Daniel’s Paratriathlon World Championship title just one year before he won the silver at the sport’s Paralympic debut in Rio 2016. Canada’s long distance athletes have also been capturing the world’s attention. Brent McMahon and Lionel Sanders cracked an unprecedented sub-8-hour mark in Ironman distance, and Heather Wurtele is a 6-time Ironman titleholder who is fully committed to the ‘long’ game. Canada saw explosive growth in the sport after 2000, and we now have a core group of more than 22,000 athletes, coaches, officials and volunteers who make up our unique triathlon community. These are all passionate and committed people and, as a national sport organization, we ultimately represent and govern the sport on their behalf. triathloncanada.com | 5 Our Story Triathlon for Canadians As Canadians, it’s in our nature to run, swim and ride a bike at an early age. Our wide-open spaces and big water are made for it, so putting all three together just seems natural. It’s called Triathlon, and it’s in our collective DNA. Everyone can do it, and Canadian athletes are among the world leaders in the sport. Triathlon Canada supports athletes in reaching the Olympic and Paralympic podium, but we also hope to inspire any Canadians who simply want to discover what they’re really made of. Because no matter where the start line is, we’re in it together — connected by a drive to defy our limits and a shared passion for the simple acts of swimming, cycling and running. One leaf. Three sports. No limits. Une feuille. Trois sports. Aucune limite. 6 | Sponsorship Package Quest for the Podium At our core, Triathlon Canada is about paving the road for Canadian athletes to the Olympic and Paralympic podium. Triathlon’s debut at the 2000 Sidney Olympic games, which culminated with Simon Whitfield’s gold medal, springboarded Canada onto the world stage. This “big bang” moment, along with our National Team’s continued success, has set the standard that Triathlon Canada – and the rest of the world – measures itself against. As a result, Triathlon Canada’s National Team has always held places for athletes competing at the highest level in both the standard distance and sprint distances while vying for podium performances at the World Championships and Olympic Games. It is an exciting time, as the landscape for this sport shifts. The addition of the Mixed Team Relay division has been announced for the 2020 Summer Olympics in Tokyo - creating another strong opportunity for a Canadian Olympic podium performance. Triathlon Canada fosters a culture of excellence and achieves gold-medal performances in every event and every endeavour. triathloncanada.com | 7 Meet the Athletes Canadian National & Development Team Joanna Brown Hannah Henry Carp, ON Victoria, BC Stefan Daniel Calgary, AB Dominika Jamnicky Jon Dunkerley Amelie Kretz Port Hope, ON Ottawa, ON Ste-Therese, QC Xavier Grenier-Talavera Alexis Lepage Tyler Mislawchuk Vaudreuil-Dorion, QC Montreal, QC Oakbluff, MB 8 | Sponsorship Package Canadian National & Development Team Matthew Sharpe Charles Paquet Brennen Smith Campbell River, BC Port-Cartier, QB Regina, SK Desirae Ridenour Jessica Tuomela Kyla Roy Duncan, BC Ottawa, ON Winnipeg, MB triathloncanada.com | 9 Sponsorship10 | Sponsorship Package Package | 10 Meet the Athletes Age Group Team Canada Triathlon Canada makes up one of the world’s largest Federations in the sport of triathlon. Our Age Group Team ranges between 250 and 400 athletes competing at the international World Championship events. In 2017 Canada hosted the first ever ITU Multisport World Championship Festival in Penticton, BC. This festival included events in 5 different disciplines over an intensive 10- day period. Age Group Team Canada for this domestic event included over 900 athletes. These are a diverse, passionate, and driven collection of Canadians representing our country from coast to coast. The Demographics Triathletes tend to be active, educated, and affluent professionals with a disposable income and the inclination to spend on: • equipment, apparel, vehicles, • electronics, financial services, travel, • and other premium products or services. They are very brand savvy and loyal consumers, who are motivated by what the elite in their sport are doing and using. Participants by age group Participants by gender triathloncanada.com | 11 12 | Sponsorship Package Exposures Triathlon Canada Triathlon is a sport with phenomenal exposure opportunities. Photos and videos are powerful and inspiring, and athletes and spectators alike are engaged at a high level over a wide variety of mediums. Canada is a world leader in this sport, hosting two of the eight international World Triathlon Series events in 2018 in Edmonton and Montreal. Triathlon Canada is working to establish marquee National Championship events and festivals to create a world-class domestic series of races that will continue to drive high levels of exposure to the sport and Canadian athletes from within our borders. 2017 Triathlon Canada Media Snapshot 53,000 Website Users 84,000 Total Website Sessions 8,259 Twitter Followers 5,323 Facebook Followers triathloncanada.com | 13 Sponsorship14 | Sponsorship Package Package | 14 The Fans Who is Watching? Canadian endurance sports fans are tech savvy with higher ownership rates across mobile devices, computers, cars, etc. • 33% agree that they are the first to have new innovative products • 33% actively inform themselves about sponsors in sport • 14% own a fitness tracker • 29% have a household income of $100,000 or more • 63% have a bachelor or post-graduate degree • 29% spend up to $500/month on fitness • 87% watch the Summer Olympics • 26% swim, 24% cycle, 23% run & 6% do half or full marathons Canadian Endurance Sports Fans Sponsor Affinity • 73% are likely to consider a sponsor’s products/services • 64% are loyal to the event sponsors • 43% agree that they would choose a sponsor’s product over a competitor’s given similar price and quality Demographic Split triathloncanada.com | 15 Exposures International Triathlon Union (ITU) Welcome to the world stage ITU events are a truly global experience. With 8 World Triathlon Series races around the world, along with an annual World Championship Multisport Festival and World Triathlon Grand Final, the ITU provides a spectacular platform for Canadian athletes. 190 5.2 1.6 1,594 Billion Million Countries/ Television Spectator Hours of Territories Contacts Contacts Content 32,812 8 500 Million Participants WTS Events Households Reached All World Triathlon Series elite races are available live and on-demand at triathlonlive.tv. Beyond live video streaming, TriathlonLIVE offers live timing, live social media feeds, and an extensive archive of race videos and exclusive athlete interviews. ITU features live coverage at all ITU World Triathlon Series races, working alongside the largest public and sports broadcasters in