PHOENIX GROUP HOLDINGS PLC ANNUAL REPORT AND ACCOUNTS 2018 2018 WAS TRANSFORMATIONAL FOR PHOENIX AS WE DELIVERED CASH, RESILIENCE AND GROWTH. WITH THE RESTRUCTURING OF THE LIFE AND PENSIONS INDUSTRY, WE ARE IN A POSITION TO TAKE ADVANTAGE OF FURTHER OPPORTUNITIES. THE SUCCESSFUL ACQUISITION OF THE STANDARD LIFE ASSURANCE BUSINESSES HAS ALLOWED US TO EVOLVE FROM BEING A HERITAGE BUSINESS TO ONE THAT EXTENDS TO OPEN BUSINESS AND EUROPE. THIS HAS ENHANCED THE SUSTAINABILITY OF THE GROUP AND WILL PROPEL US TOWARDS OUR NEW VISION TO BECOME EUROPE’S LEADING LIFE CONSOLIDATOR.
More information online at www.thephoenixgroup.com PHOENIX GROUP AT A GLANCE
OUR OUR VISION PURPOSE Become Europe’s Inspire confidence Leading Life Consolidator. in the future.
WHAT WE DO As the largest life and pensions consolidator in Europe, Phoenix specialises in the acquisition and management of closed life insurance and pension funds. We call this our Heritage business.
Transactions in the bulk purchase annuity market offer a complementary source of growth for the Group and the management actions we deliver help increase and accelerate cash flows.
Alongside this, we have an Open business which manufactures and underwrites new products and policies to support people saving for their future in areas such as workplace pensions and self-invested personal pensions. This Open business is supported by the Strategic Partnership with Standard Life Aberdeen plc following our acquisition of Standard Life Assurance Limited in 2018. We also have a market leading brand – SunLife – which sells a range of financial products specifically for the over 50s market.
Read more on our operating structure and business model on P8 and 14
Read more on our marketplace on P12
STRATEGIC REPORT CORPORATE GOVERNANCE Phoenix Group at a glance ������ IFC Chairman’s Introduction ������������60 Chairman’s Statement ���������������� 2 Board Structure ��������������������������61 Group Chief Executive Board of Directors ���������������������62 Officer’s Report ��������������������������� 4 Executive Management Our Operating Structure ������������� 8 Team �������������������������������������������64 Our Key Products ������������������������ 9 Corporate Governance Our Business Segments ����������� 10 Report �����������������������������������������65 The Marketplace ������������������������ 12 Directors’ Remuneration Business Model ������������������������� 14 Report �����������������������������������������76 Our Strategy and KPIs ��������������� 18 Directors’ Report ���������������������106 Business Review �����������������������28 Statement of Directors’ Risk Management ���������������������39 Responsibilities ������������������������ 110 Stakeholder Engagement ��������� 47 KEY PERFORMANCE OTHER PERFORMANCE INDICATORS INDICATORS £664m £410 m OPERATING COMPANIES’ IFRS PROFIT CASH GENERATION AFTER TAX
OUR OUR £226bn £3.2bn ASSETS UNDER ADMINISTRATION PURPOSE MISSION PGH SOLVENCY II SURPLUS (ESTIMATED) Inspire confidence Improve outcomes for in the future. customers and deliver value for shareholders. 167 % £154m PGH SHAREHOLDER NEW BUSINESS CAPITAL COVERAGE CONTRIBUTION2 RATIO (ESTIMATED)
OUR LOCATIONS 23.4p 22% FINANCIAL LEVERAGE FINAL DIVIDEND RATIO3 PER SHARE
£708m GLASGOW Read more on OPERATING PROFIT P28
DUBLIN EDINBURGH All amounts throughout the report market with ‘REM’ are KPIs linked to Executive Remuneration.
BIRMINGHAM See Directors’ Remuneration 93% Report P76 LONDON CUSTOMER All amounts throughout the report SATISFACTION SCORE1 marked with ‘APM’ are alternative BRISTOL performance measures.
BASINGSTOKE Read more on P230
1 Phoenix Life score only. FRANKFURT 2 On a pro forma post tax basis assuming the acquisition of the Standard Life businesses took place on 1 January 2018. 3 As calculated by Phoenix GRAZ using Fitch Ratings stated methodology.
FINANCIALS ADDITIONAL INFORMATION Independent Auditor’s Report ���� 112 Stakeholder Information �������������232 IFRS Consolidated Forward-looking Statements ������233 Financial Statements �������������������121 Glossary �������������������������������������� 234 • With-profits 6 n Notes to the Consolidated Unit linked 14 n Financial Statements �������������������128 • Non-Profit Parent Company Accounts ���������214 OUR KEY • * (Annuities) 1 n Notes to the Parent PRODUCTS Non-Profit Financial Statements ��������������������216 • (Protection) 3 n Additional Life Company Asset Disclosures ������������������������222 * Based on assets under administration. Additional Capital Disclosures ����228 Alternative Performance Measures �������������������������������������230 OUR THREE MAIN BUSINESS SEGMENTS
UK HERITAGE
OUR STRATEGIC With-profits OUR BRANDS PRIORITIES Unit linked Annuities Protection 01 IMPROVE CUSTOMER OUTCOMES UK OPEN
Unit linked: Workplace 02 Retail pension DRIVE VALUE Wrap
Protection: SunLife over 50s 03 MANAGE CAPITAL EUROPE
Ireland: Unit linked 04 With-profits ENGAGE COLLEAGUES Annuities
Germany: With-profits Unit linked
Read more on our strategic priorities Read more on our business segments Read more on our brands P18 P10 P12
• UK Heritage 118 n • UK Open 8 n OUR MAIN Europe 23 n BUSINESS • SEGMENTS* * Based on assets under administration.
1 CHAIRMAN’S STATEMENT
DEAR SHAREHOLDERS, I joined Phoenix as Chairman at a pivotal moment in the Group’s history. 2018 was a defining year for the Group marked by outstanding strategic delivery and strong financial performance.
On 31 August, Phoenix completed the £2.9 billion acquisition of the Standard Life Assurance businesses and entered into a Strategic Partnership with Standard Life Aberdeen. This transaction established the Group as the largest life and pensions consolidator in Europe with £226 billion of assets under administration and 10 million policies as at 31 December 2018. Not only did the acquisition bring additional scale to the Group’s Heritage business, but Phoenix also acquired a significant Open business in the form of Standard Life branded insurance products which the Group is committed to growing.
Our Strategic Partnership is underpinned by a 19.98% equity stake taken by Standard Life Aberdeen in Phoenix and our Board has been strengthened by the appointment of two Standard Life Aberdeen nominated Non-Executive Directors. We have a close and positive working relationship with Standard Life Aberdeen which extends through its management of c. 60% of our assets under administration and the distribution agreement generating new business. Our objectives are aligned as we seek to leverage our respective skill sets to grow our businesses.
THE ACQUISITION OF THE STANDARD LIFE ASSURANCE BUSINESSES IN 2018 WAS TRANSFORMATIONAL FOR PHOENIX. WE ARE NOW EUROPE’S LARGEST LIFE AND PENSIONS CONSOLIDATOR.”
NICHOLAS LYONS CHAIRMAN
PHOENIX GROUP HOLDINGS PLC 2 ANNUAL REPORT & ACCOUNTS 2018 Phoenix marked a number of DIVIDEND POLICY LOOKING AHEAD REPORT STRATEGIC additional significant achievements The additional cash flows acquired as Despite our expectation that market this year including the completion of part of the acquisition of the Standard conditions will remain turbulent leading the integration of the AXA Wealth and Life Assurance businesses enhance up to and beyond Brexit, we look ahead Abbey Life businesses ahead of plan
the sustainability of our dividend. with optimism as Phoenix’s hedging and targets and successfully entering Therefore, in line with previously stated programme brings resilience to the into the Bulk Purchase Annuity market. expectations the Board recommends Group’ solvency position and cash raising the dividend to an annualised generation. Additionally, the Group’s Finally, the Group extended its track amount of £338 million from the time of capital-light new business capability record of meeting and exceeding all the 2018 final dividend. This corresponds brings added sustainability to of its publicly stated financial targets to a final 2018 dividend per share of Phoenix’s cash generation. by surpassing the upper end of its 23.4p and constitutes a c. 3.5% uplift in two-year cash generation target dividend per share (rebased to take into Simultaneously, the drivers for GOVERNANCE CORPORATE range of £1.0 – £1.2 billion, delivering account the bonus element of the rights consolidation in the life insurance sector £1.3 billion of cash generation over issue completed in July 2018), resulting are increasing and we believe institutions 2017 and 2018. in a new annualised dividend per share will look to divest their capital intensive level of 46.8p going forward. closed business to consolidators such CAPITAL MARKETS DAY as Phoenix. Phoenix has a proven track In November Phoenix held a very Given the long-term run-off nature record of delivering value accretive well-attended Capital Markets Day to of the Group’s Heritage business, the acquisitions and I am confident that the provide an update on the Standard Life Board continues to consider it prudent Group is well placed to take advantage Assurance acquisition. The presentation to maintain a stable and sustainable of these growth opportunities as and illustrated how Phoenix has evolved dividend policy. when they arise. from being a ‘closed’ business to a consolidator of both Open and RECENT BOARD CHANGES Phoenix will enter the FTSE100 Index FINANCIALS Heritage life businesses. Against a backdrop of macroeconomic on 18 March 2019. Entry into this index uncertainty in light of Brexit, the Board is recognition of the progress Phoenix Organic growth through the capital-light aims to maintain the breadth and depth has made as an organisation. new business written as part of the of experience required to continue Strategic Partnership with Standard Life delivering shareholder value and I would like to take this opportunity Aberdeen represents a fundamental improving customer outcomes. to thank all my colleagues for their strengthening of the Group’s business Therefore, we were delighted to hard work and commitment in what model, stemming the natural run-off welcome Campbell Fleming and Barry has been another hugely successful of our Heritage business and bringing O’Dwyer from Standard Life Aberdeen year for Phoenix and our investors for sustainability to the Group’s cash to the Board. Both bring with them their continuing support. I look forward generation profile. to working with you all in 2019. substantial experience and executive INFORMATION ADDITIONAL skills complementary to those of our existing Directors and very related to our evolving strategy.
NICHOLAS LYONS CHAIRMAN
4 March 2019
£226bn 10.0 m ASSETS UNDER ADMINISTRATION POLICIES
PHOENIX GROUP HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2018 3 GROUP CHIEF EXECUTIVE OFFICER’S The acquisition of the Standard Life REPORT Assurance businesses in 2018 was transformational for Phoenix. It allowed us to evolve from being a UK closed life consolidator into the largest life and pensions consolidator in Europe; with Heritage and Open businesses spanning the UK, Germany and Ireland.
Phoenix delivered strong financial performance during the year, generating £664 million of cash and increasing the resilience of the Group’s capital position through the implementation of our hedging programme to the Standard Life Assurance businesses. Our leverage ratio remains below the target range and our credit ratings were affirmed by Fitch Ratings in September following completion of the acquisition.
Phoenix’s substantial new business capabilities bring improved sustainability to our long-term cash generation. Our Open business is growing, driven by the success of the capital-light Standard Life branded products sold through the Strategic Partnership with Standard Life Aberdeen. This growth is augmented by our successful entry into the bulk purchase annuity market which, together with vesting annuities, keeps scale in our Heritage business.
Whilst the acquisition of the Standard Life Assurance businesses represents an important milestone in our consolidation journey, it is not our final destination and we remain confident in our ability to grow further through additional acquisitions.
PHOENIX’S BUSINESS CONTINUES TO BE RESILIENT. OUR OPEN BUSINESS BRINGS IMPROVED SUSTAINABILITY TO CASH GENERATION AND WE ARE CONFIDENT ABOUT OUR GROWTH OPPORTUNITIES.”
CLIVE BANNISTER GROUP CHIEF EXECUTIVE OFFICER
PHOENIX GROUP HOLDINGS PLC 4 ANNUAL REPORT & ACCOUNTS 2018 ACQUISITION OF THE STANDARD We also now have a European business Transition programme REPORT STRATEGIC LIFE ASSURANCE BUSINESSES which contains both Heritage and Open Our transition programme is making AND STRATEGIC PARTNERSHIP business. We are poised to complete good progress and will deliver an WITH STANDARD LIFE ABERDEEN our preparations to ready this business end state operating model over three for Brexit with a Part VII transfer to phases. We are now targeting savings Phoenix completed the acquisition of the Standard Life Assurance businesses on an Irish domiciled subsidiary, Standard of £75 million per annum from our 31 August 2018 with 99.98% of voting Life International Designated Activity 2018 business as usual combined cost shareholders supporting the transaction. Company (‘SL Intl’) due to complete in base of £600 million and have also The acquisition was funded through March. We have injected £250 million set a £30 million target for one-off a £950 million rights issue completed of capital into SL Intl prior to this Part VII cost savings. in July with a take-up rate of 96.25%, and and will report our 2019 cash generation the issuance of £500 million Tier 1 notes figures net of this injection. Actuarial harmonisation in April and a €500 million Tier 2 bond In 2018 we delivered £500 million GOVERNANCE CORPORATE in September. I would like to thank Cost and capital synergies of capital synergies in respect of the our investors for their overwhelming Upon announcement of the Standard Life Assurance businesses. support for this acquisition. transaction in February 2018, we set This principally consists of the a total cost and capital synergy target benefits from capital synergies from
The acquisition has brought additional for the transition of the Standard Life implementing the Group’s equity and scale to Phoenix’s pre-existing UK Assurance business within Phoenix currency hedging strategy but also Heritage business which now has of £720 million. includes capital synergies by internally £118 billion of assets under administration. restructuring indemnity benefits It has also brought a significant Open Upon completion of the acquisition within the Group. business to Phoenix in the form of in August, we worked with our Standard Life branded workplace pension, new colleagues from Standard Life We have increased our capital synergy FINANCIALS retail pension and Wrap products. Assurance to design the operating target to £720 million to reflect the model of our combined organisation. estimated impact of moving towards These products are predominantly Phoenix’s strategic asset allocation capital-light unit linked products and will It is clear to me that Phoenix will be for annuity backing assets and creating be delivered to the customer through the forever strengthened by the breadth a single life company. Strategic Partnership with Standard Life of skills that our new colleagues bring. Aberdeen. Under this partnership, I am extremely grateful for the hard In addition, the programme will also Standard Life Aberdeen will undertake work across all locations in the Group bring together our two internal models. sales, marketing and distribution for new that has ensured that our transition This has never been done before and business which Phoenix will underwrite programme has ‘the best of both’. the timeline we outline today targeting and administer. In this way, both As a result of this collaboration, PRA approval by the end of 2020 companies continue to provide the I am pleased to announce an remains indicative as we work INFORMATION ADDITIONAL services that align to their key strengths increase of 70% to a new total through a number of key decisions and is built to work seamlessly for synergy target of £1,220 million. and work with our regulators to customers with the full proposition being assess achievability. delivered under the Standard Life Brand.
THE END STATE OPERATING MODEL WILL BE DELIVERED IN THREE PHASES OVER THREE YEARS
Phase 1 Phase 2 Phase 3 Focuses on enabling Head Office Covers the Finance and Actuarial Will deliver the end state operating functions such as HR, Legal and Risk to functions. This includes the model for both the UK Heritage and enhance process efficiency and remove harmonisation of the Group’s capital UK Open segments. The end state duplication. This phase will also deliver framework and related internal operating model will be designed a single Risk Management Framework model as well as improving the to respond to an evolving landscape and three lines of defence model. alignment of reporting processes from the Open business perspective as a combined business. while also providing a versatile platform for future consolidation.
Phase 1: Enabling Head Office Functions
Phase 2: Finance and Actuarial
Phase 3: Customer and Technology
2019 2020 2021
PHOENIX GROUP HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2018 5 GROUP CHIEF EXECUTIVE OFFICER’S REPORT CONTINUED
FINANCIAL PERFORMANCE Assurance for the four-month period post CUSTOMERS Cash generation is resilient completion of the acquisition together Phoenix places its customers at the and sustainable with net positive impacts of management heart of what it does and is committed to Phoenix delivered £664 million cash actions and experience and actuarial delivering a high level of customer service generation in the year taking total cash assumption changes during 2018. and to improving customer outcomes. generation in 2017 and 2018 to £1.3 billion and exceeding the upper end of the target Assets under administration Phoenix invests in its online capabilities range for this period of £1.0–£1.2 billion. As at 31 December 2018, the Group and we connect digitally with as many had £226 billion of assets under of our customers as possible. The Group has set new short and administration, reduced from the longer-term cash generation targets for £240 billion pro forma position at For Phoenix Life, this digital journey is the enlarged business. In 2019 we expect 31 December 2017. This fall is primarily being shaped through our outsourcing to generate £600 – £700 million of cash driven by market movements experienced arrangement with Diligenta. 80% of our net of the cost of capitalising our Irish in the fourth quarter of 2018 when Diligenta pension customers can now subsidiary for Brexit and our target for markets were particularly negative. log on to our digital platform and during 2019 to 2023 is £3.8 billion. In addition we During the year, strong net inflows on 2018 we saw over 40% of eligible expect to generate a further £8.2 billion our UK Open and European businesses customers taking advantage of our online of cash from 2024 onwards. have partially offset net outflows on encashment functionality. In absolute our UK Heritage business. numbers this would be 80% of around The combined cash guidance of 1 million customers. £12.0 billion reflects the cash for our REGULATORY AND in-force business only and does not LEGISLATIVE CHANGES In 2018, over 14,000 policies moved into include the additional cash flows that may In September we were informed by the drawdown with Standard Life and digital be generated on new business. As our Financial Conduct Authority (‘FCA’) that was the channel of choice for the majority Open business grows, it will help to offset it had closed its investigation into Abbey of these customers. Furthermore, with the run-off of our Heritage business and Life Assurance Limited following the more than three million logins last year, bring improved sustainability to our cash thematic review into the fair treatment our mobile app is now the easiest way generation which in turn supports our of long standing customers in the life for Standard Life customers to interact stable and sustainable dividend policy. insurance sector. The FCA found that with us when they want. the conduct of Abbey Life Assurance Phoenix Group capital position Limited did not warrant enforcement Since auto-enrolment we have During 2018, the Group strengthened the action. Standard Life was referred to the supported 11,000 schemes into a resilience of its capital position, increasing FCA enforcement division to consider qualifying workplace pension scheme the Solvency II surplus from a pro forma1 whether any of the issues identified in the with 1.7 million new joiners auto-enrolled of £2.5 billion as at 31 December 2017 thematic review on non-advised annuities into them by employers. to £3.2 billion as at 31 December 2018. sales warranted further intervention and we continue to work with the FCA on In August, I was delighted to announce that The Shareholder Capital coverage ratio the ongoing investigation. we would be introducing caps on ongoing also increased to 167% at 31 December charges across our Phoenix Life non- 2018 from a 147% pro forma ratio at With regard to annuities sales, both workplace unitised pensions business and 31 December 2017, well within our Standard Life and Abbey Life agreed removing exit charges on small unitised target range of 140% to 180%. with the FCA to undertake a past pensions policies. This change will benefit business review and both programmes c. 250,000 policies and reduce the average Operating Profit are well advanced. Both of these Phoenix Life ongoing charge for unitised non-workplace pension policies to 1.1%. The Group delivered total operating profit reviews were known issues at the of £708 million and reports for the first time of acquisition and we expect the We recognise the importance of customer time operating profit across its three costs arising from these reviews to service and monitor our performance main business segments. The increase be covered by the indemnities agreed through a number of metrics. We have compared to the prior year is primarily at the time of the acquisition. exceeded all of our customer service driven by the inclusion of Standard Life targets in 2018.
ILLUSTRATIVE CASH GENERATION PROFILE OVER TIME Management actions MANAGEMENT ACTIONS Management actions increase or accelerate cash generation across the Heritage and Open businesses.
OPEN Open Growth of Open business at 2018 levels Cash will offset Heritage run-off. generation HERITAGE Heritage Our Heritage business runs off at 5-7% per annum. Time 1 Pro forma assuming the acquisition of the Standard Life businesses took place on 31 December 2017.
PHOENIX GROUP HOLDINGS PLC 6 ANNUAL REPORT & ACCOUNTS 2018 COLLEAGUES CONCLUSION Phoenix has the skill set, scale and REPORT STRATEGIC Corporate responsibility plays a In 2018, Phoenix delivered on its existing financial strength to be at the forefront central role in the colleague experience strategic priorities alongside a material of the UK and European life consolidation at Phoenix. The three strands of physical, acquisition. We completed the integration market. We remain optimistic about the opportunities that 2019 will bring
mental and financial wellbeing underpin of both the AXA Wealth and Abbey our colleague and community initiatives, Life during the year and to date have and we are ready to move forward which now extend to the Standard Life generated cash from both transactions of with transactions that add value to Assurance businesses. £968 million or over 70% of consideration. our investors. We also completed our on-shoring Volunteering is a priority across the programme replacing the previous I have been delighted to welcome former Group with over 50% of Phoenix Group Cayman Islands registered holding Standard Life colleagues to the Phoenix and Phoenix Life colleagues participating company with a UK-incorporated one. family and thank all of my colleagues in volunteering activities over the year. throughout the Group for their hard work GOVERNANCE CORPORATE We look forward to 2019 with during a year that has seen Phoenix 2018 saw Phoenix embark on a excitement. Whilst we will of course deliver its strategy for the benefit of significant listening exercise to remain focused on the safe transition both shareholders and policyholders. re-invigorate our commitment to our of our combined businesses, we have corporate values. ‘The Big Conversation’ the management bandwidth to deliver brought these values to life and delivered on our growth strategy. an agreed set of behaviours – created by staff and championed by senior The drivers of consolidation in the management sponsors. life insurance industry are numerous: CLIVE BANNISTER trapped capital, specialist skills shortages, GROUP CHIEF EXECUTIVE OFFICER 2019 will see us engage colleagues in stranded costs, and an increased 4 March 2019 FINANCIALS the creation of a combined set of values regulatory burden. These drivers will for the Group, building on previous work generate future acquisition opportunities conducted at Standard Life Assurance for Phoenix. and Phoenix.
This focus on engagement and colleague empowerment creates a rich and diverse working environment, reflected in our continued status as one of the UK’s Top Employers. THE DRIVERS OF CONSOLIDATION ARE INCREASING AND PHOENIX IS WELL PLACED TO BE THE LEADING LIFE
CONSOLIDATOR IN EUROPE DURING THIS PROCESS.” INFORMATION ADDITIONAL
CLIVE BANNISTER GROUP CHIEF EXECUTIVE OFFICER
2018 TIMELINE
February April July September Announced proposed £500 million Tier 1 £950 million FCA closes Abbey Life acquisition of the Standard notes issued. rights issue. enforcement investigation. Life Assurance businesses. €500 million Tier 2 bond issued. Fitch Ratings affirms ratings and places Phoenix on ‘stable’ outlook.
March May August December Integration of First BPA transaction Acquisition New UK holding AXA Wealth and announced. of the Standard company in place. Abbey Life complete. Life Assurance On-shoring complete. businesses Abbey Life Part completed. VII complete.
PHOENIX GROUP HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2018 7 OUR OPERATING STRUCTURE
PHOENIX GROUP’S OPERATING STRUCTURE IS EVOLVING AS WE TRANSITION TO A NEW END STATE OPERATING MODEL FOR THE COMBINED GROUP.
PHOENIX GROUP
MANAGEMENT GROUP FUNCTIONS PHOENIX LIFE STANDARD LIFE SERVICES COMPANIES
Manage corporate Manage the financial assets for policyholders Provide life and strategic activity and across our UK Heritage; UK Open and companies with include the following: European main business segments management services
Group Finance Group Customer Life companies Life companies including Tax, Phoenix Life Standard Life Group Internal Audit Treasury and Limited Assurance Limited Investor Relations Group Legal Phoenix Life Standard Life Corporate Strategy, Corporate Assurance Limited International Designated Communications Development Activity Company and Group Actuarial Group Risk Company Group HR Secretariat INVESTMENT MANAGEMENT AND DISTRIBUTION OUTSOURCE PARTNERS
GROUP FUNCTIONS This results in administrative expense Outsource partners The Group operates centralised savings and increased consistency of The management services companies functions that provide Group-wide management practices and principles manage relationships with the and corporate-level services and across the Group. outsource partners for our Phoenix manage corporate and strategic Life business. Without further activity. Based in Edinburgh, Wythall Investment management acquisitions, the number of policies near Birmingham and Juxon House, Investment management services in our Heritage business declines London, the Group is led by the are provided to the life companies by a over time and the cost of our Heritage Group Chief Executive Officer, number of external asset management operations as a proportion of policies Clive Bannister. companies, with the main partner being will increase. This risk is managed Aberdeen Standard Investments. by paying a fixed price per policy PHOENIX LIFE AND to our outsource partners for policy STANDARD LIFE Distribution administration services, which Phoenix Life and Standard Life are Distribution of non-workplace Standard reduces this fixed cost element responsible for the management of the Life branded products is provided of our operations and converts Group’s life funds in the UK, Germany by Standard Life Aberdeen under it to a variable cost structure. and Ireland across both Heritage and the Client Service and Proposition Open product lines. Phoenix Life is Agreement. We have also retained the Outsource partners have scale and based in Wythall, Birmingham and is SunLife distribution business within common processes to benefit the led by its Chief Executive Officer, the Open business segment of the Group, including reducing investment Andy Moss. Susan McInnes is the Group with a management team requirements, improving technology Chief Executive of our Standard Life based in Bristol focused on their and reducing our operational risk. business which is primarily based in key skills of marketing and sales. Finance, actuarial, information Edinburgh with significant operations technology, risk and compliance in Frankfurt and Dublin. MANAGEMENT SERVICES and oversight of the outsource COMPANIES partners are retained in-house, Life companies The Group’s management services ensuring that Phoenix Life retains The life companies are regulated entities companies are charged with the full control over the core capabilities that hold the Group’s policyholder efficient provision of financial and necessary to manage and integrate assets. The Group simplifies its business risk management services, sourcing closed life funds. model by bringing together separate strategies and delivering all life companies and funds, making administrative services required more efficient use of the capital and by the Group’s life companies. liquidity in its life companies. This benefits the life companies by providing price certainty and transferring some operational risks.
PHOENIX GROUP HOLDINGS PLC 8 ANNUAL REPORT & ACCOUNTS 2018 OUR KEY PRODUCTS
WE HAVE A WIDE RANGE OF PRODUCTS WHICH REPORT STRATEGIC ARE WRITTEN ACROSS DIFFERENT FUNDS.
The features of each policy influences whether it is the policyholders and/or the shareholders who are exposed to the risks and rewards of a policy.
Type of business Typical characteristics Policyholder benefits Shareholder benefits With-profit These are typically savings Policyholders benefit from In the ‘supported’ and investment products. discretionary annual and/or with-profit funds, the They comprise final bonuses. shareholders’ capital is £56bn endowments, whole of life The bonuses are designed exposed to all economic GOVERNANCE CORPORATE and pensions products and to distribute to policyholders movements until the Assets under (some) guaranteed annuity a fair share of the return estate is rebuilt to cover administration 25% options which guarantee on the assets in the fund, the required capital, at at 31 Dec 2018 the annuity that a pension together with other which point the fund pot will be able to buy. elements of experience becomes ‘unsupported’.
The policyholders and in the fund. In the ‘unsupported’ shareholders share in the with-profit funds, typically risks and rewards of the shareholders receive policy, depending on the 10% of declared bonuses structure of the fund. (90:10 structure) or nil (100:0 structure), including Excess assets created any estate distributed. over time (‘estate’) provide a buffer to absorb cost
of guarantees and capital FINANCIALS requirements. In the ‘supported’ with-profit funds, the shareholders provide capital support to the fund.
Unit linked These are insurance Policyholders’ benefits Shareholders benefit or investment contracts are in the form of unit from fees earned through (savings and pensions) price growth (based on management charges, £145 bn without guarantees. the investment income bid/offer spreads and/or and gains, but subject to policy fees. Assets under The policyholders bear all of the investment risk. management charges administration % and investment at 31 Dec 2018 65 Policyholders buy units transaction costs). with their premiums which INFORMATION ADDITIONAL are invested in funds. Units are sold when a claim is made.
Non-profit (annuities) Policyholders make fixed Policyholders receive Shareholders earn a or variable payments in regular payments spread on the assets lieu of a future lump sum which start immediately supporting the annuity £19bn or a future income stream (immediate annuity) or at payments. until death. some time in the future The shareholders Assets under (deferred annuity). administration are directly exposed at 31 Dec 2018 9% to all market and demographic risks.
Non-profit (protection) Term assurance policies Policyholders have Profits are generated from which pay a lump sum certainty of the benefits investment returns and on death if death occurs they will receive. underwriting margins. £3bn within a specified period. Shareholders are exposed Assets under Whole of life policies to the majority of the risks administration which cover the entire life and benefit from 100% of at 31 Dec 2018 1% and pay a lump sum on the profits or losses arising. death, whenever it occurs.
Note: Total Assets under administration of £223 billion analysed by product type excludes £3 billion held in shareholder funds.
PHOENIX GROUP HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2018 9 OUR BUSINESS SEGMENTS
PHOENIX HAS THREE MAIN BUSINESS SEGMENTS FOR ITS LIFE AND PENSIONS BUSINESS: UK HERITAGE, UK OPEN AND EUROPE.
The UK Heritage business segment comprises products that are no longer marketed to customers, for example with-profits, annuities and many legacy unit linked life and pension products. UK Open business comprises products that are actively marketed to new and existing customers and includes products sold under the Standard Life and SunLife brands. The European segment comprises both Heritage and Open business.
UK HERITAGE UK OPEN EUROPE
With-profits Unit linked: Ireland: Unit linked Workplace Unit linked Annuities Retail pension With-profits IN FORCE Protection Wrap Annuities Germany: With-profits Unit linked
NEW VESTING ANNUITIES UNIT LINKED UNIT LINKED BUSINESS BULK PURCHASE ANNUITIES
UK HERITAGE
Phoenix specialises in the safe In Force New business and efficient management of The UK Heritage business has been The Group generates new business UK Heritage business and has a built from two decades of consolidation in the Heritage business segment strong track record of delivery. and comprises over 100 legacy brands through vesting annuities and bulk including Britannic, Pearl,Scottish Mutual, purchase annuities, or from incremental Our UK Heritage business AXA, Abbey Life and Standard Life. It contributions from existing pensions. comprises products that are has a broad range of life and pensions no longer actively marketed to products which provide Phoenix with Vesting annuities customers and has £118 billion natural diversification and includes We offer annuities to existing of assets under administration. business from both Phoenix Life and policyholders when their pension Standard Life. policies vest across both the Phoenix Life and Standard Life The Group’s strategy for our UK Heritage product ranges. The majority of our Business is simple – to deliver value vesting annuities are from pension to shareholders and customers and policies which included guaranteed With-profits (unsupported) 34% • to improve customer outcomes. annuity options on maturity. • With-profits (supported) 4% Unit linkedHeritage business cash generation42% runs Bulk purchase annuities • off at 5-7% per annum depending on the £118bn Non-profit (annuities) 15% In 2018 we successfully entered • particular features of each legacy book. ERITAGE Non-profit (protection, shareholder 5% into the bulk purchase annuity market Organic cash emerges naturally from • funds and other non-profit) completing three transactions during our UK Heritage business as it runs off the year. The bulk purchase annuity * Based on overassets time under and administration we enhance this organic market is a potential source of value at 31 Decembercash generation2018. through the delivery accretive annuity liabilities and we of management actions which either will continue to participate in this increase the overall cash flows from market in a proportionate and the business or accelerate the timing • With-profits (unsupported) 34% selective manner. • With-profits (supported) 4% of these cash flows. • Unit linked 42% Integral to our efficient management £118bn • Non-profit (annuities) 15% of the UK Heritage business is ensuring ERITAGE Non-profit (protection, shareholder 5% that our cost base reduces more quickly • funds and other non-profit) than our policy count runs off.
* Based on assets under administration at 31 December 2018.
PHOENIX GROUP HOLDINGS PLC 10 ANNUAL REPORT & ACCOUNTS 2018 UK OPEN
Phoenix is committed to growing In Force Responsibility for the Wrap its capital-light UK Open business. Open business mainly relates to those Platform, which hosts some of our products being sold under the Standard investment products such as Wrap Our UK Open business comprises Life brand but also includes those aimed SIPP and offshore bond also sits
products that are actively marketed at the over 50’s market distributed by with Standard Life Aberdeen. REPORT STRATEGIC to customers and has £85 billion SunLife. Where a customer needs or wants of assets under administration. Assets under administration in our open advice it can be delivered by Standard business are held in three product lines: Life Aberdeen’s in house advice arm.
Workplace, Retail pensions and Wrap. These are predominantly unitised products Phoenix are responsible for providing the which have no guarantees and where insurance product and the administration • Workplaceinvestment risk sits with44% the customer. once the product is sold – this plays very • Retail pensionsOur Open business29% therefore comprises much to our strengths given our existing Wrap capital-light products.27% expertise in product administration for £85bn • our existing c. 5.5 million Phoenix Life * Based on assets under administration customers. The relationship is built to OPEN The Group’s strategy for our Open at 31 Decemberbusiness is 2018. shared with our Heritage work seamlessly for customers with the
book as we aim to deliver value to full proposition from distribution through GOVERNANCE CORPORATE shareholders and customers alike. to administration being done under the Our Strategic Partnership is important Standard Life brand. in supporting that strategy. Under the agreement, Phoenix collects New business product charges from customers and • Workplace 44% remits investment management fees Retail pensions 29% Our Open business is growing through • new business generated through the to Standard Life Aberdeen. Where Wrap 27% • Client Service and Proposition Agreement relevant, Standard Life Aberdeen may £85bn with Standard Life Aberdeen and through also collect a platform charges directly OPEN * Based on assets under administration at 31 December 2018. an increase in pensions auto-enrolment. from the customer. Under this agreement, Standard Life The SunLife business also generates Aberdeen is responsible for the new business across its range of distribution, branding and marketing over 50’s products. FINANCIALS of products. They do this through their existing networks of Retail and Independent Advisors and for some products using their successful investment platform. The exception to this are Workplace pensions products where distribution is performed by the Phoenix Group. INFORMATION ADDITIONAL EUROPE
Our European business In Force New business provides a platform for potential New business is written across
Germany future consolidation. Germany closed its with-profits all open product lines of our business to new business in 2015 European business. It contains both open and heritage and now distributes only unit linked The international bond is sold products split across Germany and life assurance products which have no Ireland and has £23 billion of assets by Standard Life Aberdeen material guarantees. These products through the retail market and the under administration. target the over 50’s market and utilise investment platform. All other the broker distribution channels through open products are sold by the operations in Frankfurt and Graz, Austria. European units themselves. International bond • GermanyThis business is all49% open business • Ireland managed from our24% Dublin office • Internationaltargeting customers Bond 27% in the UK. £23bn The international bonds are unit * Based on linked productsassets under administration distributed by retail E ROPE at 31 December 2018. advisers, banks and wealth managers. Ireland A unit linked investment proposition for both the pre and post retirement market, the Irish business is also • Germany 49% capital-light in nature and is distributed • Ireland 24% through adviser channels. £23bn • International Bond 27% * Based on assets under administration E ROPE at 31 December 2018.
PHOENIX GROUP HOLDINGS PLC ANNUAL REPORT & ACCOUNTS 2018 11 THE MARKETPLACE
THE UK LIFE AND PENSIONS MARKET REMAINS COMPETITIVE AND A STRONG BRAND IS THE KEY TO SUCCESS IN WINNING MARKET SHARE. THE PHOENIX BRAND IS DOMINANT IN THE CONSOLIDATION OF THE LIFE AND PENSIONS INDUSTRY AND IS TAKING A FOOTHOLD IN THE BULK PURCHASE ANNUITY MARKET. PHOENIX’S OPEN BUSINESS IS DELIVERED UNDER THE BRANDS OF STANDARD LIFE AND SUNLIFE.
Closed life funds market Bulk purchase annuities market Phoenix estimates the size of Many Defined Benefit pension the closed life funds market to schemes are now closed to new be approximately £380 billion in members but have liabilities that the UK, increasing to £540 billion will continue for many decades into including Germany and Ireland. the future. The BPA market offers Phoenix has been a brand in the employers the ability to mitigate the insurance industry since 1782. Changes in customer behaviour, risk of their Defined Benefit pension From its beginnings, more than market dynamics and the regulatory liabilities whilst allowing the pension 200 years ago, Phoenix has grown environment resulted in insurers scheme trustees the ability to secure to become the largest life and closing their old style capital-heavy and protect their members’ benefits. pensions consolidator in Europe. insurance product lines to new business, replacing them with capital- The size of the BPA market is light investment style products. significant, with in excess of £20 billion of transactions completed in 2018 and Opportunities and outlook a similar volume of transactions The Group expects to see continued expected in 2019. consolidation in the closed life funds market in the future. This will be driven Opportunities and outlook by the significant capital held within Having successfully completed three closed funds that owners may wish bulk purchase annuity transactions to redeploy, more intrusive regulation in 2018, Phoenix has the acquisition leading to pressure on owners and experience and proven skills set fixed cost pressures as closed funds to compete in this market and is decline in size over time. targeting winning BPA liabilities of £0.5 – 1.0 billion per annum. Phoenix continues to seek opportunities to acquire and manage closed life funds. The Group’s scale allows the generation of capital efficiencies through the diversification of risks and the wide range of product types that Phoenix currently manages provides a scalable platform for integrating further closed funds. In addition, Phoenix benefits from a variable cost model given the Group’s outsourcing model and an approved Solvency II Internal Model which provides greater clarity over capital requirements.