Social Media Outreach Facebook

• Lets you make posts of unlimited length • Allows you to post galleries with dozens of hi-resolution photos • Free video hosting • Large potential audience • Most people use Facebook either personally or professionally as a source of information • Can use it to promote other social media pages, or websites Twitter Twitter

• Posts limited to 140 characters • Less effective for reaching users of your services • Good for keeping up with latest news, developments • Effective way to follow other happenings in affordable housing industry • Useful for keeping local media updated on what you are doing & other social media

• Instagram focuses on pictures • Effective supplement to Facebook • Great platform for promoting media of events and recipients who benefit from your work

• Linked-In is geared more towards professional networking • + is integrated into existing Google accounts, similar in function to Facebook Posting Voice

• Be conversational, but professional • Be positive if you can • Use proper grammar and punctuation • Remind audience to like page and share posts to increase reach Posting Timing • Timing matters for performance • Schedule posts to make the most impact • Look at stats to determine best times • Don’t post too frequently Posting

What makes an effective post? • Make the post meaningful • Posts with a media element perform better • Keep paragraphs short and concise • Shares and likes bring more views • Boost posts on Facebook • Use “Call to Action Button” Posting Media

• Perfect for hosting photos and videos • Can be uploaded from smartphone • Ability to post single pictures as website links, or multiple picture photo galleries Media • Host videos of any length • Most effective videos are 1 minute to 90 seconds long • Can record and upload video straight from smartphone • HD video quality Direct • Facebook Messenger is increasingly used to field questions from the public • Keep an eye on Messenger alerts • Response time is public • Can be answered on PC or Mobile •Twitter and Instagram also have DM ability, less popular Account Management Security • Use 2-FA on your accounts • Use password with numbers, caps and symbols, nothing simple • Designate administrator and limit who can post to accounts • Remembers to deactivate accounts from former employees who have access Account Management Apps for managing • Facebook – Official Facebook app, Pages app (iOS & Android) • Twitter – Official Twitter app (iOS & Android), Twitteriffic (iOS), Tweetings (Android) • Multiple Platform – Hootsuite (Facebook/Twitter for iOS & Android), Buffer (Facebook/Twitter for iOS, Android & Web) Other Apps & Equipment Photo Editing Apps: iOS/Android: Snapseed (free), Lightroom (free/subscription) PC/Mac: Lightroom online (subscription), Paint.NET (free, Windows), Photos app (Mac) Video Editing Apps: Mobile: iMovie for iPhone or iPad (iOS, free); Adobe Premier Clip (Android; free) Equipment essentials: iPhone or Flagship Android; DSLR Camera – Canon T3i or Nikon D3300 with kit lens and flash; tripod; iPhone camera grip/mount; iPhone stereo mic; clip on LED light Questions?

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