2020 YEAR OF TOURISM Contents

Introduction 3

Sports tourism in 4

The Catalan Tourist Board’s brand of sports tourism 9

Objectives, challenges and legacy 10

Involvement 12

Main markets 13

Event plan 14 Highlighted promotional events 16 Highlighted communication events 29 Other events 33

Calendar of sporting events in Catalonia in 2020 35

2 Introduction

The year 2020 has been declared the Year of Sports Tourism by the Cata- lan Tourist Board (CTB). It coincides with the in Tokyo and directs attention towards the Pyrenees- candidature for the 2030 . This declaration is an opportunity for Catalan tourism communication strategies and promotional efforts to be focused on both specific and generic events linked to sports tourism experiences.

The 2020 Year of Sports Tourism continues the tradition of assigning themes to particular years, i.e. the Year of Cultural Tourism (2018 - 2019), the Year of Sustainable Tour- ism (2017), the Year of Gastronomy (2016), the Year of Inland and Moun- tain Tourism (2015) and the Year of Family Tourism (2014).

3 Sports tourism in Catalonia

History of a sporting Catalonia

Historically, Catalonia has taken a The many Catalan associations Those were the years when the leading role in introducing the wholeheartedly embraced and dream of a Barcelona Olympics was practice of playing sports to the to it, they applied their born. The Catalan Olympic Iberian Peninsula. Its leadership first entrepreneurial spirit. By 1897 there Committee had been created in became apparent in the was already a media outlet 1913 but its first incarnation was mid-nineteenth century and is specialising in sports (Los Deportes) somewhat ephemeral. In 1923, the ongoing today. In those first and in 1912 the first sports International Olympic Committee decades, the people behind the federation was created (the awarded the Olympic Cup to uptake of various sporting Barcelona Federation of Sports Catalonia for their work at a federal disciplines were European citizens Societies). level. The Spanish Olympic living in Catalonia and who Committee was also established in had discovered sports during visits The 1920s saw the first large scale Barcelona, in 1924. The Catalan abroad. sporting events. teams FC capital had already bid for the Barcelona and RCD Espanyol Olympic Games of that year and did Horse riding, , , re-established a rivalry that would so again for the 1936 event. After the mountaineering, , cycling and become a long standing one. successful International Exhibition in were introduced to Thousands of spectators would 1929 and following the construction Catalans, in particular to aristocrats attend games starring legendary of state-of-the-art facilities such as and the upper class bourgeoise of players such as Josep Samitier (for the Olympic Stadium and the the time. The first sports clubs the blue and granites) and Ricard Montjuïc pool, Barcelona appeared, and society became Zamora (for the blue and whites). was the favourite. However, in the aware of a new reality. The However, it was a boxing match that end, the games were organized by Barcelona Universal Exhibition, of broke European attendance records. the Nazi regime in Berlin. 1888, is regarded by many as the 80,000 spectators saw the Basque, birthplace of regulated sport in Paulino Uzkudun, fight the Italian, Catalonia. Primo Carnera, at the Montjuïc Olympic Stadium in 1930.

At the World Travel Market in 2016, Catalonia was given the accolade of the best sports tourism destination in the world

4 Sports tourism in Catalonia

The stage for great Famous sporting names: sporting events from pioneers to superstars

Organisational ability, entrepreneurial Catalonia’s sporting character and character, high quality facilities and long-standing traditions can be amenities, and solid sporting founda- explained through the names and tions in the region have meant that surnames of the many protagonists the majority of sporting disciplines who have written the sporting history. have held their most important Names from here and abroad have events in Catalonia. found Catalonia to be the ideal environment for developing their It is felt that the seed was sown by sporting careers and, at the same the second Mediterranean Games time, enhancing Catalan sport. which were held in Barcelona in 1955. Subsequently, the Catalan Today, some of the most well-known capital hosted the Euro- names are footballers like Leo Messi pean Championships in 1973 (along and Gerard Piqué; basketball players with ), football such as , and games in 1982, and the Basketball ; motorcyclists including World Championships in 1986. Marc Marquez, Alex Marquez and ; swimmers like Ona These were the most important Carbonell and Mireia Belmonte; events preceding the Barcelona cyclists such as Simon and Adam Olympic Games in 1992. This was Yates; mountain runners and skiers the event which truly put the city and including Kilian Jornet; kite surfers Catalonia on the sporting map of the like Gisela Pulido; or triathletes such world. as Jan Frodeno and Sebastian Kienle. There are many others. Since then, there have been an ever growing number of international competitions and major sporting events: the European Basketball Championships in 1997; the Cham- pions League final in 1999; the Final in 2000; the World Swimming Championships in 2003, the Alpine Skiing World Cup in La Molina in 2008; the Tour de in 2009; the Davis Cup Tennis final in 2009; the European Athletics Cham- pionships in 2010; the World Snow- board Championships in 2011; the World Swimming Championships in 2013; the X Games in 2013; the Basketball World Championships in 2014; the Snowboard Cross World Cup at Baqueira-Beret in 2016; the Mediterranean Games in in 2018; and the Snowboard Cross World Cup at Baqueira-Beret in 2019. These are just some examples.

5 Sports tourism in Catalonia

A region full of sports facilities

Catalonia is full of sports facilities The town of Badalona on the Barce- Similarly, the Costa Dorada in spread around the region. These lona Coast is regarded as birth- southern Catalonia, has excellent can be adapted for use at the high- place of Catalan basketball and is sporting facilities. Top of the list est international level or for popular home to the Olympic Pavilion. Sant would be the modern Mediterranean amateur sport. This was exemplified Adrià de Besòs has the RCD Espan- Ring in Tarragona. This was the during the 1992 Barcelona Olympic yol Dani Jarque Sports Complex. main venue for the Mediterranean Games in which thirteen Catalan The RCD Espanyol stadium, home Games in 2018 and includes the towns and cities were used as to the blue and white football club, is Catalonia Sports Palace, the Aquat- Olympic event venues. Moreover, located between Cornellà and El ics Centre and the Campclar Athlet- the Pyrenees-Barcelona candidacy Prat de Llobregat. The FC Barcelona ics Stadium. Tarragona’s stadium – for the 2030 Winter Olympics will Johan Cruyff Stadium and the Joan the Nou Estadi, the Olympic add an additional dimension to the Gamper Sports Complex are found Pavilion, the Salou Football Sports image of Catalonia as a plural and in Sant Joan Despí. Some miles Complex, and the Salou and Cam- diverse region. further south, is practised brils Yacht Clubs, are also of note. on the Catalan Olympic Canal in the From the perspective of both spec- town of . The Pyrenees and Val d'Aran are tators and elite competitors, Barce- areas for snow and winter sports. lona is very much the sporting capi- The world-renowned high-perfor- Fifteen ski and mountain resorts tal of Catalonia. Important facilities mance centre (CAR) is in Sant Cugat offer slopes and trails for all levels. can be found in the Montjuïc Olym- del Vallès. , regarded as the La Molina and Baqueira-Beret have pic park, l’Anella Olímpica, including birthplace of field , has an facilities that are suitable for interna- the Lluís Companys Olympic Stadi- Olympic Stadium, and the tional level competitions. The Segre um, the arena, the Swimming Club has impressive Olympic Park in La Seu d’Urgell and Picornell swimming pools and the facilities. Both have also achieved the Aigüerola race course in Sort are Montjuïc municipal swimming pool, global recognition. The region is ideal facilities for white water sports. as well as the Joan Antoni Sama- viewed as a hub for motor sports. ranch Olympic and Sports Museum. The Catalonia circuit is in Montmeló. Catalonia is also a base for The urban fabric of the city provides with the Palau d’Esports arena in a home for FC Barcelona. The Camp . Nou, the , the Ice Rink and the Barça Museum (one of The Costa Brava, in the north of the the most visited museums in Catalo- region, is another area dedicated to nia) attract a lot of attention. The sport. However, there are more than Royal Barcelona Tennis Club, the just nautical facilities. The Montilivi Royal Club, the Horta Velo- Stadium and the Fontajau Pavilion drome and the Olympic Port are are found in . Lloret de Mar among the other top sports facilities has an Olympic sized swimming in Barcelona. pool, while the Blanes sports com- plex is a first-rate multi-purpose facility. Lake is an ideal setting for rowing events.

In 2018, a total of 258,511 international tourists chose to visit Catalonia for sporting reasons

6 Sports tourism in Catalonia

What do we understand by sports tourism?

In the 20th century, sports tourism The markets for these experiences Catalonia is a reference for sports emerged as one of the keys to the are ever more demanding and this is tourism, and it has been so from the development of global tourism. Over a challenge for destinations special- beginning of the 20th century. It has the past few years, theorists have ising in sports tourism. world-renowned venues that are defined 'sports tourism' in different ready to host international sporting ways. However, the now universally This type of tourism has a series of events. These include the Camp accepted definition is by Standeven advantages for any destination. Nou, the RCDE Stadium, the Barce- and De Knop. In their book 'Sports Facilities can be constructed and lona-Catalonia Circuit, the Sant Tourism’ (1999) they state that sports developed thanks to investment from Cugat high performance centre and tourism encompasses “all forms of tourism. In addition, places can be the Olympic canals in Castelldefels active or passive involvement in promoted and acclaimed internation- and La Seu d'Urgell. sports, undertaken casually or in an ally, they can be associated with a organised manner, for commercial or healthy lifestyle and positive values, The region excels at this type of non-commercial purposes, and and they can benefit from an tourism as was evidenced when requiring that the subject leaves increase in civic pride and self-rec- Catalonia was awarded the prize for his/her home or workplace.” ognition. the world’s best sports tourism desti- nation at the World Travel Market in There are six clear reasons for sport In 2001, the Chairman of the Interna- 2016. Currently, the city of Barcelona related travel that require planned tional Olympic Committee, Juan is third in the rankings of sports-ori- services, facilities and amenities to Antonio Samaranch, along with ented world cities. However, the meet consumer demand: Francesco Frangialli, the Secretary city’s sporting history goes further General of the World Tourism Organi- back than the 1992 Olympic Games. To actively participate in a sport zation, organized the first internation- In 1926, Baron Pierre de Coubertin, or sporting event, either individu- al conference on sports and tourism founder of the modern Olympic ally or as a team member. in Barcelona. Here, the relationship Games, visited Barcelona. In his Personal development or specific between the two fields was debated memoirs he wrote: “Before my visit sports training undertaken by an for the first time. to Barcelona I thought I knew what a individual or a team. sporting city was like.” To watch sport as a spectator or a At the end of the conference, a docu- fan of a team, a sport or a sport- ment was signed recognising sport ing event. and tourism as “forces for mutual To visit places associated with understanding”, a symbolic gesture the history, heritage and culture of that kick started one of the most a sport or a sporting legend. successful sectors of the world’s To express a way of life or to tourism industry. define a person. To improve health through sport- ing activity.

A total of 701,963 tourists from Catalonia and other parts of travelled to somewhere in Catalonia for sporting reasons in 2018

7 Sports tourism in Catalonia

What do we understand by sports tourism?

There are five key reasons which According to a study undertaken by Survey states, that of these visitors, explain why Catalonia has earned the Sports Lab studies centre of more than 500,000 were Catalans such a good reputation as a sports Barcelona’s Pompeu Fabra Universi- participating in sporting events while tourism destination: ty (using data from the National the remaining 193,500 were tourists Statistics Institute’s Tourism Expend- from other parts of Spain. In 2018, Barcelona is the ideal destination iture Survey), 258,511 international the total expenditure within Catalonia for large scale sporting events. It tourists chose Catalonia for sporting as a result of sport was 269 million has a high-quality infrastructure, reasons in 2018. They spent a total of euros. world class facilities and has 139.5 million euros in the region. developed a solid reputation for Overall, tourist expenditure for sport- effectively organizing events of In addition, a total of 701,963 visitors ing reasons was 558 million euros. Of this type over the past 30 years; from Catalonia and other parts of this amount, 269 million euros had a Catalonia can offer a variety of Spain travelled to places within Cata- direct impact, 133.5 million had an different natural landscapes with lonia for sporting reasons. Their indirect impact and 155.5 million had good weather throughout the expenditure was almost 129.5 million an induced impact. year. It has mountains and euros. The NSI’s Residents’ Tourism forests, coasts with beaches, and world-renowned cities; FC Barcelona is a global brand and an icon of Catalan identity. It has more than 225 million follow- ers on social networks and over two million people visit the stadium in Barcelona every year; Catalonia has a rich and expan- sive cultural sporting legacy with a mature infrastructure that offers high quality specialised services and expertise in the field of sports medicine; The region’s constant drive to improve itself is shared with the business sector. According to INDESCAT, Catalonia has the highest concentration of sports companies in Europe (>600), that employ 30,000 people and make close to 4 billion euros annually.

8 The Sports Tourism Brand

In 2003, the Catalan Tourist Board The sporting disciplines with the (CTB) led the development of the most potential for attracting sports Sports Tourism Brand project for the tourists are cycling, football, swim- Catalan tourism sector. The aim was ming and triathlon. The brand also to publicise the existence of places works with other disciplines includ- and sports facilities in Catalonia ing tennis, running, rowing, canoe- suitable for training camps, and with ing, sailing and team sports (water infrastructures and services adapted polo, basketball, , handball for both elite athletes and sports and five-a-side football). lovers. The programme is directed towards Currently this programme involves meeting the demand of international more than 120 affiliated public and sports tourism through segmented private organisations, which excel in advertising and promotions, and a specific sporting disciplines. These specific event plan. include: The target audience of the CTB 37 sports facilities; Sports Tourism brand are: elite 15 specialist travel agencies; athletes; amateurs or enthusiasts 61 sports resorts and accommo- who come to train, compete or dation providers; participate in a sporting event in 11 towns certified as sports Catalonia; other professionals from tourism destinations by the CTB: the sports tourism sector such as Sort, Girona, Lloret de Mar, Santa specialist tour operators, sports Susanna, Calella, l’Hospitalet de agents, and journalists; and anyone Llobregat, Castelldefels, Salou, else considered a tourist travelling to Cambrils, l’Ametlla de Mar and attend sporting events. Amposta.

The Sports Tourism Brand involves more than 120 public bodies and affiliated companies. They excel in different sporting disciplines and they offer services adapted Airport High speed train to the needs of people Certified towns involved in sport

9 Objectives, challenges and legacy

Objectives and challenges Legacy

The aim of the 2020 Year of Sports A question of values are fostered by both sport and Tourism is to reinforce the position- The 2020 Year of Sports Tourism is an tourism. They develop in an atmos- ing of Catalonia as an ideal destina- ambitious project for the Catalan phere of coexistence, camaraderie, tion for practicing sport at an inter- Tourist Board (CTB). It aims to leave a solidarity, equality, friendship and national level. The competitive legacy linked to the development of respect. Sport and practicing sport advantages offered by Catalonia’s the values shared between sport and generate emotions. The location climate and natural environment, tourism. These include equality, inclu- helps make these experiences added to quality tourist packages sion, accessibility, innovation and a unique. If we look at society as a and excellent sports facilities, make healthy lifestyle. The Year of Sports whole, the values of passion, effort, training camps and tournaments for Tourism is focused on highlighting perseverance, ambition and the international teams an attractive and promoting these values. desire to succeed are those that bring proposition. Personal relationships and sociability communities together.

Other shared values include sports- manship, cooperation, teamwork, steadfastness and responsibility. These are at the heart of the Year of Sports Tourism communication campaign and associated events. This themed year will leave a legacy linked to a model of sustainable and competitive tourism as a result of the promotion of these sporting values that are shared with tourism.

In 2018, the total direct expenditure of sports tourism in Catalonia was 269 million euros

10 Objectives, challenges and legacy

Legacy

4D Development The commitment of the Catalan Sporting activities are, by their Looking to the future tourism sector to promote sports nature, plural and diverse. They also This themed year has laid the foun- tourism has both a direct and have a very beneficial effect on the dations for the creation of the Catalo- indirect impact on the community. way tourism is structured in the nia Sports Commission. This The profits generated by this type of region. Activities such as cycling and multi-institutional working group will quality tourism are used to improve canoeing, among others, take place focus on establishing active coordi- facilities and infrastructures that can in natural environments far from nated strategies for attracting sports then be used and enjoyed by local urban areas, and mass tourism. tourism events. A combination of people. Thus, tourism is distributed across factors has given the CTB’s Year of the region and facilities, accommo- Sports Tourism a particular People with sporting values, from dation providers and businesses can relevance. This, in turn, will allow the around the world, come to visit the remain open for all four seasons of legacy that Catalonia wants to leave region. They leave a positive mark the year. for posterity. which has a wonderful effect on the local community. This is helping In short, sports tourism is especially Catalonia to achieve its goal of well-suited to the development of becoming a model for sports 4D* products which contribute to: tourism. Sport is being used as an asset to establish the unique nature The deseasonalization of the of the destination, and tourism is tourist sector. contributing to socio-economic The deconcentration of tourist sustainability. zones. The diversification of Catalan In Catalonia, sports are practised tourist packages. outdoors throughout the year. Due to The generation of higher expend- the good weather, visitors attend off iture (*despesa in Catalan). season training camps and this allows the established tourist season to be extended. Businesses related to sports tourism benefit hugely from this.

11 Involvement

The Catalan Tourist Board are the Above all, it is trying to organisers of the Year of Sports Tour- ism alongside the Department of highlight the values of Tourism and the Secretary General’s sport such as equality, Office of Sports and Physical Activity. inclusion, accessibility, The CTB is the organisation leading innovation and a the project in active collaboration with its partners, the provincial tourist healthy lifestyle offices in Catalonia, that are partici- pating in promotional and media events.

Affiliates of the CTB Sports Tourism Brand are also involved in the execu- tion of the project. These include Catalan Sports Federations, CTB partners (FC Barcelona, RCD Espan- yol and the Barcelona-Catalonia circuit), INDESCAT - the Catalan Sports Cluster, ACCIÓ, the Barcelo- na Sports Institute, the Pyre- nees-Barcelona candidature for the 2030 Winter Olympics, the Barcelona Olympic Foundation, the Catalan Special Olympics, etc.

12 Main markets

The diffusion of Catalan sport, as part of the 2020 Year of Sports Tour- ism brand, is focused on the interna- tional markets with the highest potential for attracting people to sports training camps and competi- tions. The CTB defines two types of markets markets: the priority market and the strategic market.

The 2020 Year of Sports Tourism UK Scandinavia programme is directed towards priority markets including Germany, the United Kingdom, France, Scandi- navia and Benelux. Unlike Catalonia, these northern European markets do not have such good weather condi- France Benelux tions. As a result, physical activities have to be carried out indoors for many months of the year. They are also markets with higher purchasing power which results in an increase in expenditure in Catalonia. Strategic markets Strategic markets include North America, and . They are North also of great interest to the CTB due America China Japan to higher purchasing power which can generate increased levels of expenditure in the region.

This programme is directed towards meeting the demand of international sports tourists through segmented advertising and promotions alongside a specific event plan

13 2020 Event Plan

Highlighted promotional events

EVENT NAME DATE MARKET

1 World Sports Tourism Congress 21 - 22 May Diverse

2 CMT Fair – Cycling and Hiking Trips 11 - 12 January Germany 3 Adapted skiing press trip - La Molina February France Benelux / France / 19 - 21 February 4 Formula 1 Test Days Familiarisation Trip UK / Scandinavia 5 Rheingolf Fair market research 28 February - 1 March Germany 6 Radio Energia 97 Champions League Campaign Press Trip February - March South America 7 Presentation and workshop - Youth Sports Tourism with the Office 6 March France 8 Copenhagen Bike Show 14 - 15 March Scandinavia 9 Familiarisation Trip - Barcelona Marathon 15 March China 10 Press Trip – Runner’s World 15 March Scandinavia 11 Press Trip - Cycling Tour of Catalonia Centenary 23 - 29 March UK 12 Cycle-Tourism Fair 28 - 29 March 13 Cycle-tourism presentation in Italy 28 - 29 March Italy 14 Senior Citizens’ Fair market research (Seniormässan, Gothenburg) 21- 23 April Scandinavia 15 Formula 1 Grand Prix event – Barcelona-Catalonia circuit 8 - 10 May Diverse 16 World Sports Tourism Congress: Pre- and post-congress activities 20 - 25 May Diverse 17 Press trip - Bicycling 29 - 31 May Scandinavia

Monster Energy MotoGP Grand Prix event – 18 5 - 7 June Diverse Barcelona-Catalonia circuit

19 International Sports Convention 17 - 18 June UK / Diverse

20 Vansbrosimningen (open water swimming) 27 June - 5 July Scandinavia 21 Press trip – Val d’Aran by UTMN 3 - 5 July Diverse 22 British Swimming Summer Championships 21 - 26 July UK 23 Prudential Ride London fair 15 - 16 August UK 24 The Cycle Show 18 - 20 September UK 25 Catalonia is Sport Workshop October Diverse 26 Catalonia is Sport Familiarisation Trip October Diverse 27 Press trip – Barcelona triathlon 4 October China 28 Press trip – Radio Energia 97 Campaign Second semester South America France / Germany / UK & Ireland / Benelux / 29 Sports Tourism 2020 business trips Throughout 2020 Scandinavia / Italy / Japan

30 Soccer business trips to the USA TBC USA

14 2020 Event Plan

Highlighted promotional events

EVENT NAME DATE MARKET Business trips to regional French cycle league clubs 31 TBC France (members of the FFC) 32 Press trip – Peloton Magazine TBC USA 33 Large scale golf event in Germany TBC Germany 34 Collaborative agreement – FC Barcelona Throughout 2020 Diverse 35 Collaborative agreement – RCD Espanyol Throughout 2020 Diverse 36 Collaborative agreement – Barcelona-Catalonia circuit Throughout 2020 Diverse

Highlighted communication events

EVENT NAME DATE MARKET 37 Calendar of sporting events in Catalonia during 2020 January Diverse 38 Massi Tactic female cycling team January - February Benelux 39 Golf and wine tourism May-September Scandinavia 40 Sports publications Throughout 2020 Diverse 41 Dutch Cycling Federation Throughout 2020 The Netherlands 42 Collaboration with the French Triathlon Federation Throughout 2020 France 43 French and British publicity campaign Throughout 2020 France / UK 44 Scandinavian publicity campaign Throughout 2020 Scandinavia 45 Benelux publicity campaign Throughout 2020 Benelux 46 Asia-Pacific publicity campaign Throughout 2020 Asia Pacific 47 Italian publicity campaign Throughout 2020 Italy 48 Spanish publicity campaign Throughout 2020 Spain

Other events

EVENT NAME DATE MARKET 49 Sector training - Networking sessions including regional visits Throughout 2020 Catalonia 50 Sector training – Benchmark TBC Catalonia UK & Ireland / Sector training – Session on international markets 51 TBC France / Germany / for sports tourism Scandinavia 52 Market intelligence – Studies of sports tourism and golf Throughout 2020 Diverse 53 Working group – Creation of the Catalonia Sports Tourism Commission Throughout 2020 Catalonia

15 2020 Event Plan

Highlighted promotional events

In order to promote Catalan sporting The CTB is events to the different world markets, the CTB has decided to organise organising more different promotional events as part than 50 events as of the 2020 Year of Sports Tourism. These are aimed at both professional part of the 2020 Year and international audiences. of Sports Tourism

1 World Sports Tourism Congress

21-22 May As part of the 2020 Year of Sports It will allow networking, generate Tourism, the Catalan Tourist Board synergies and foster collaboration. It (CTB) is organising a World Sports will allow reflection and discussion Lloret de Mar, Catalonia Tourism Congress in conjunction about the current situation within the with the World Tourism Organization sector and the need for action. Diverse (WTO) and local public bodies. The congress will be held over two days and involve conferences and themed workshops about the world of sports and sports tourism. It will highlight values and will become the key event for the global sports tourism industry.

2 CMT Fair – Cycling and Hiking Trips

11-12 January The CTB will have an information stand at this cycling and hiking fair, one of the most popular and most Stuttgart, Germany important in the German market, to promote cycle tourism in Catalonia. Germany

16 2020 Event Plan

Highlighted promotional events

3 Adapted skiing press trip - La Molina

February Together with the Costa Brava Girona Tourist Board, the CTB is organising an inclusive press ski trip Pyrenees, Girona, Catalonia to the La Molina ski resort for a selec- tion of French media outlets and France blogs specialising in adapted sports. The trip will be complemented by après-ski, cultural visits and gastro- nomic activities.

4 Formula 1 Test Days Familiarisation Trip

19-21 February In conjunction with the Barcelo- na-Catalonia Circuit, the CTB is organising a familiarisation trip aimed Montmeló, Catalonia at travel agents specialised in selling tickets for motor sport events. All Benelux / France / UK / Scandinavia participants will have the opportunity to visit the circuit facilities as well as attend Formula 1 team training sessions.

5 Rheingolf Fair market research

28 February – 1 March The CTB will be undertaking market research at this specialized golf fair in Germany (one of the most important Dusseldorf, Germany in the country) and promoting Cata- lan golf. The German market has Germany strong potential for the golf sector in Catalonia.

17 2020 Event Plan

Highlighted promotional events

6 6 Radio Energia 97 Champions League Campaign Press Trip

February – March The CTB is organising a trip for com- stay in Catalonia they will visit differ- petition winners and a journalist from ent tourist attractions in the area, such Radio Energia’s Estadio 97 as Baqueira-Beret, and attend a FC Brazil / Catalonia programme, the leading talk radio Barcelona Champions League match. show about football in Brazil. The South America competition is based on a 45-day promotion of Catalonia via the web and social networks, plus live and recorded radio features. During their

7 Presentation and workshop – Youth Sports Tourism in conjunction with the Office

6 March The CTB is organising a workshop in Paris in conjunction with the Office. This brand brings together tour oper- Paris, France ators specialised in language and educational trips for young people. France These trips include sporting activi- ties. The event will be attended by specialist Catalan organisations offering accommodation for young people from around the world. The CTB also plan to attend the Office’s conference.

8 Copenhagen Bike Show

14- 15 March This fair in Copenhagen is one of the most important cycling fairs in Scan- dinavia and the CTB is taking part to Copenhagen, promote cycling in Catalonia.

Scandinavia

18 2020 Event Plan

Highlighted promotional events

9 Familiarisation Trip – Barcelona Marathon

15 March In conjunction with Barcelona Tourism, the CTB is organizing a familiarisation trip aimed at Chinese Barcelona, Catalonia sports tourism agents who will take part in the 42nd Zurich Barcelona China Marathon. The aim is for the Chinese athletes to become the largest single national group of participants from Asia.

10 Press Trip – Runner’s World

15 March In conjunction with Runner’s World, the CTB is bringing a group of influencers to the Barcelona Mara- Barcelona, Catalonia thon. The aim is to promote this event in the Swedish market. Scandinavia

11 Press Trip –Cycling Tour of Catalonia Centenary

23 - 29 March The CTB is organising a press trip for different British, German and Bene- lux media outlets specialised in Catalonia cycling. This is to mark the centenary of the Cycling Tour of Catalonia. The UK, Germany, Benelux purpose of the trip is to publicise Catalan cycling and to position ourselves as a destination in markets with strong potential.

19 2020 Event Plan

Highlighted promotional events

12 Cycle-Tourism Fair

28 - 29 March The CTB is participating in the first cycle-tourism fair in Italy which will take place in Milan in March. Catalo- Milan, Italy nia has an exhibition space in order to promote cycle-tourism in Catalonia to Italy the general public.

13 Cycle-tourism presentation in Italy

28 - 29 March As part of the Cycle-Tourism Fair in Milan, the CTB will give two talks. They will promote Catalonia as a Milan, Italy cycle-tourism destination and position Catalonia in the Italian Italy market which has great potential.

14 Senior Citizens Fair market research (Seniormässan Gothenburg)

21- 23 April The CTB will be undertaking market research at a senior citizens’ segment fair in Scandinavia. Busi- Gothenburg, ness opportunities for the develop- ment of golf in Catalonia will be Scandinavia investigated.

20 2020 Event Plan

Highlighted promotional events

15 Formula 1 Grand Prix event – Barcelona-Catalonia circuit

8-10 May As part of the Formula 1 , the CTB will be undertak- ing PR and networking with affiliated Montmeló, Catalonia companies and partners.

Diverse

16 World Sports Tourism Congress: pre- and post-congress activities

20-25 May The World Sports Tourism Congress is being organised by the CTB in conjunction with the WTO and local Catalonia public organisations. In order to allow international delegates to discover Diverse sport in the region, pre- and post-congress activities are being developed with assistance from different tourist offices around Cata- lonia.

17 Press trip - Bicycling

29-31 May As part of the Sea Otter Europe Girona Costa Brava, the CTB is organizing a press trip for Bicycling, Girona, Catalonia the specialist Swedish magazine. The purpose is to present Catalonia Scandinavia as a cycling destination in a high growth market.

21 2020 Event Plan

Highlighted promotional events

18 Monster Energy MotoGP Grand Prix event – Barcelona-Catalonia circuit

5-7 June As part of the Monster Energy Catalan MotorGP Grand Prix, the CTB will be undertaking PR and Montmeló, Catalonia networking with affiliated companies and partners. Diverse

19 International Sports Convention

17-18 June The CTB will be participating in this biennial sports world event. They will have an information stand and take London, UK part in one of the themed conferenc- es. They will also organise a round UK / Diverse table debate about Catalonia involv- ing international contributors, as well as featuring on the organisers’ media platforms.

20 Vansbrosimningen (open water swimming)

27 June – 5 July In conjunction with the Costa Brava Girona Tourist Board, the CTB is participating in this open water Vansbro, Sweden swimming event in Sweden. The aim is to promote Catalonia as an ideal Scandinavia destination for practicing this disci- pline all year round.

22 2020 Event Plan

Highlighted promotional events

21 Press trip – Val d’Aran by UTMN

3-5 July The CTB is helping to organise a press trip for specialist media outlets from various countries (including Val d’Aran, Catalunya China and France) as part of the Val d'Aran by UTMB race. After the event, Various participants will have the opportunity to get to know the area from tourism perspective

22 British Swimming Summer Championships

21-26 July In conjunction with the Costa Brava Girona Tourist Board, the CTB is participating in the UK national Sheffield, UK swimming championships. This is in order to meet coaches from the UK clubs involved and to arrange train- ing camps in Catalonia.

23 Prudential Ride London fair

15-16 August The CTB will have a large stand at this world cycling festival which expects to welcome more than London, UK 100,000 cyclists. Visibility will be achieved during the events in the UK city, and, in tandem, there will be press releases throughout the week- end.

23 2020 Event Plan

Highlighted promotional events

24 The Cycle Show

18-20 September Along with specialist Catalan compa- nies, the CTB will have a stand at the largest annual cycling tourism fair in Birmingham, UK the UK. Catalonia will be presented as a destination and there will be press UK releases throughout the event.

25 Catalonia is Sport Workshop

October The CTB is organizing a workshop in conjunction with the Tarragona-Cos- ta Daurada Provincial Authority Tour- Cambrils, Catalonia ist Board and the Cambrils Municipal Tourist Board. It will involve specialist Various sports tourism agencies, federations, leagues and sports clubs from differ- ent parts of Europe including France, Germany, the UK, Benelux and Scandinavia. After a sightseeing trip through the region, participants will meet with specialists from the Cata- lan sector.

26 Viatge de familiarització Catalonia is Sport

October In conjunction with the Catalonia Tourist Board, the CTB is hosting a familiarisation visit for specialist Catalonia sports tourism agencies, federations, leagues and sports clubs from differ- Various ent parts of Europe including France, Germany, the UK, Benelux and Scandinavia. After a sightseeing trip through the region, participants will meet with specialists from the Cata- lan sector at a workshop.

24 2020 Event Plan

Highlighted promotional events

27 Press trip – Barcelona triathlon

4 October In conjunction with Barcelona Tourism, the CTB is organizing a press trip for Chinese influencers who will Barcelona, Catalonia form a relay team for the Barcelona Triathlon. In addition, visits to places China outside the city will be organised. This event coincides with October’s Golden Week - the peak for overseas tourism from China.

28 Press trip – Radio Energia 97 La Liga Campaign

Second semester The CTB is organising a trip for com- During their stay in Catalonia they will petition winners and a journalist from visit different tourist attractions in the Radio Energia’s Estadio 97 area, such as Baqueira-Beret, and Brazil / Catalonia programme, the leading talk radio attend a FC Barcelona league match. show about football in Brazil. The South America competition is based on a 45-day promotion of Catalonia via the web and social networks, plus live and recorded radio features.

29 Sports Tourism 2020 business trips

Throughout 2020 The CTB will be going on business trips to meet with specialists in sports tourism from different coun- France / Germany / UK / Ireland / tries. These trips are to establish Benelux / Scandinavia / Italy / Japan business contacts, to make them aware of the sporting activities on France / Germany / UK / Ireland / offer in Catalonia and to promote the Benelux / Scandinavia / Italy / Japan region as an ideal destination for training camps and sports competi- tions. As a result of the 2020 Olympic Games in Tokyo, the CTB will also be conducting business in Japan.

25 2020 Event Plan

Highlighted promotional events

30 Soccer business trips to the USA

To be confirmed The CTB will be promoting Catalan sports tourism (soccer) in the North American market. USA

USA

31 Business trips to regional French cycle league clubs (members of the FFC)

To be confirmed The CTB is organising business trips to cycling clubs that compete in the regional leagues of the French France Cycling Federation. This is in order to promote Catalonia as an ideal desti- France nation for all year round cycling and to attract groups to our region.

32 Press trip – Peloton Magazine

To be confirmed The CTB is organising a press trip for this specialist American cycling mag- azine. The purpose of the trip is to Catalonia publicise Catalan cycling and position our region in a market with USA strong potential.

26 2020 Event Plan

Highlighted promotional events

33 Large scale golf event in Germany

To be confirmed The CTB is organising a large-scale event at a well-known venue in Germany. It will include an after-work Germany event at which there will be a presentation about Catalonia’s poten- Germany tial. There will also be networking opportunities for those attending including representatives from Cata- lan golf companies.

34 Collaborative agreement – FC Barcelona

Throughout 2020 The CTB has a collaborative agree- ment with FC Barcelona, a reference for . This agree- Diverse ment involves promotional events and communication strategies to Diverse position Catalonia in the different international markets in which the football team has a presence.

35 Collaborative agreement – RCD Espanyol

Throughout 2020 The CTB has a collaborative agree- ment with RCD Espanyol, a reference for sport in Catalonia. This agree- Diverse ment involves promotional events and communication strategies to Diverse position Catalonia in the different international markets in which the football team has a presence, espe- cially in the Asia.

27 2020 Event Plan

Highlighted promotional events

36 Collaborative agreement – Barcelona-Catalonia circuit

Throughout 2020 The CTB has a collaborative agree- ment with the Barcelona-Catalonia Circuit, a reference for sport in Catalo- Diverse nia. This agreement involves promo- tional events and communication Diverse strategies to position Catalonia in different international markets.

28 2020 Event Plan

Highlighted communication campaigns

The advertising campaign for the Year of Sports Tourism is a micro-segmented, digital campaign aimed at different priority internation- al markets. It will be undertaken in two stages:

2019 Communication campaign This will take place in the last quar- ter of 2019 and focuses on the markets of Germany and the Neth- erlands.

2020 Communication campaign The second communication campaign will run throughout the year and focuses on the markets in France and the United Kingdom.

37 Calendar of sporting events in Catalonia during 2020

January The CTB is publishing its annual calendar featuring the most impor- tant sporting events of 2020 in Cata- Diverse lonia. The publication is being trans- lated into Catalan, Spanish, English, Diverse French and German.

38 Massi Tactic female cycling team

January - February In conjunction with the Costa Brava Girona Tourist Board, the CTB is promoting a communication strategy Benelu with the Massi Tactic Female Team. The only female Catalan UCI catego- Benelux ry team will be participating in differ- ent cycling events in the Benelux countries. The CTB will be using this opportunity to give a presentation about Catalonia and to establish contacts with cycling clubs with the view to inviting them to the region for training camps.

29 2020 Event Plan

Highlighted communication campaigns

39 Golf and wine tourism

May- September The CTB is undertaking a communication strategy involving various Swedish media outlets to Catalonia promote the offer of golf and wine tourism in Catalonia. Scandinavia

40 Sports publications

Throughout 2020 The CTB produces a range of publi- cations featuring the sports on offer in Catalonia and these are distributed Diverse at the various promotional events in which the CTB participates. In the Diverse publications, particular emphasis is given to companies affiliated to the Sports Tourism Brand.

41 Dutch Cycling Federation

Throughout 2020 The Dutch Cycling Federation maga- zine will prepare an edition about Catalonia at the request of the CTB. The Netherlands

The Netherlands

42 Collaboration with the French Triathlon Federation

Throughout 2020 For 2020, the CTB has a collaborative agreement with the French Triathlon Federation to promote Catalonia, France through media outlets, as a destina- tion for training camps and triathlon France competitions.

30 2020 Event Plan

Highlighted communication campaigns

43 French and British publicity campaign

Throughout 2020 An online and offline advertising campaign in various media outlets in France and the United Kingdom aims France / UK to position Catalonia as the best destination for practicing sports. The France / UK campaign will include the use of social networks and sports apps.

44 Scandinavian publicity campaign

Throughout 2020 In conjunction with the Springtime group, one of the key strategic agents for the Scandinavian market, Scandinavia the CTB is publishing running and cycling content in specialist media Scandinavia outlets as well as in offline adverts, newsletters and social media posts.

45 Benelux publicity campaign

Throughout 2020 The CTB is launching a promotional campaign for Catalonia as a sports cycling destination. This is aimed at Benelux the Dutch market and part of the Belgian market and will involve online Benelux and offline media content plus a social media network presence.

46 Asia-Pacific publicity campaign

Throughout 2020 The CTB is undertaking a Catalan sports tourism promotion campaign in the Asian Pacific markets (Japan, Asia Pacific Australia and ). This will include content on social networks Asia Pacific and specialist portals as well as an online and offline media presence.

31 2020 Event Plan

Highlighted communication campaigns

47 Italian publicity campaign

Throughout 2020 The CTB is running an advertising campaign to publicise sporting options in Catalonia. This will involve Italy online and offline media content plus a social media network presence in a Italy market with a lot of potential.

48 Spanish publicity campaign

Throughout 2020 The CTB is preparing a transmedia various media outlets to send newslet- advertising campaign with visibility ters and to run a banner campaign. being provided through the Motor- Volata will produce a guide of routes Spain press Ibérica media group, as well as chosen and proposed by women Volata and Zyclo magazines. The aim cyclists from Spain and from abroad. Spain is to convey the message that Catalo- In addition, there will be testimonial nia is a sports tourism destination videos and articles about the region. both for training and for competitions. Lastly, Zyclo will be creating branded The narrative will focus on sport and content, both online and offline, about its values. The CTB has agreed with Catalonia as a cycling destination. Motorpress Ibérica to use the group's

32 2020 Event Plan

Other events

49 Sector training - Networking sessions including regional visits

Throughout 2020 The CTB is organising several day visits to different benchmark destina- tions around Catalonia to view these Catalonia examples of good practice within the sports tourism sector. The days will Catalonia also provide networking opportuni- ties for the participating affiliated companies.

50 Sector training – Benchmark

To be confirmed The CTB is organising a benchmark sports tourism study trip to a well-known destination competing Spain with Catalonia (tbc) to see how the sector operates. Catalonia

51 Sector training – Session on international markets for sports tourism

To be confirmed The CTB is organising a training session that will explain how the main international markets operate. The Spain focus will be on sports tourism (the number of federations, the most UK & Ireland / France / popular sports etc). Representatives Germany / Scandinavia from each market will be invited to explain Catalonia’s image in their market, the strengths and weakness- es of our destination, etc.

33 2020 Event Plan

Other events

52 Market intelligence – Studies of sports tourism and golf

Throughout 2020 The CTB is preparing various studies to understand the dynamics and demands of sports tourists, cycle Diverse tourists and golf tourists from inter- national markets with great potential. Diverse The CTB is also preparing a study to understand the profile of sports tourists who visit Catalonia to use regional sports facilities and the economic impact of sports tourism in the region.

53 Working group – Creation of the Catalonia Sports Tourism Commission

Throughout 2020 The CTB is working towards creating a multi-institutional working group (or organisation) that will establish an Catalonia active and coordinated strategy for attracting sports tourism events. This Catalonia will be achieved through a mix of official competitions, federated sports, amateur sports and new disciplines. American sports com- missions have provided the inspira- tion.

34 Calendar of sporting events in Catalonia in 2020

CYCLING 29-31.05 10-11.10 Girona Girona Sea Otter Europe Girona LaTramun UCI MTB Mountain biking Costa Brava Marathon World Series 09.02-13.09 www.seaottereurope.com https://latramun.cat/es/ Various locations Scott Marathon Cup www.bikemarathonbtt.com June Vielha Road 16.02 Pedals de Foc Non Stop Sant Gregori cycling La Santa Vall www.pdfnonstop.com

www.lasantavall.com June . GZ Girona 22.02-13.09 Pirinexus 360 Challenge oni Albi r

Various locations © T Copa Catalana BTT www.thepirinexus360.com www.copacatalanabtt.com June Priorat 22-23.02 Škoda Gran Fondo Priorat Banyoles Super Cup Massi http://skodagranfondopriorat.com 23-29.03 Copa Catalana MTB June Catalonia www.copacatalanabtt.com Pirineus Volta Ciclista a Catalunya Transpyr Coast to Coast http://voltacatalunya.cat 01-03.03 www.transpyr.com Girona Girona MTB Challenge 07.06 28.03 www.gironamtbchallenge.com Ger Cambrils La Baixa Cerdanya Gran Fondo Cambrils 14-15.03 www.labaixacerdanya.com Baix Empordà Park-Costa Daurada VolCAT Costa Brava 18.07 https://granfondocambrilspark.com http://costabrava.volcatbtt.com Salardú 25-26.04 Era Roda NonStop Lloret de Mar www.eraroda.com Gran Fondo Lloret © GZ 09-12.07 Costa Brava and Lloret Vall de Boí Cycling Weekend BUFF Mountain Festival www.granfondolloretcostabrava.com www.buffmountainfestival.com 24.05 18-19.09 Reus Sarrià de Ter-Camprodon Polar Gran Fondo Pirineu Girona Challenge La Mussara www.gironachallenge.com www.polargranfondolamussara.com 19-20.09 May 28.03 Girona Barcelona La Traka Gravel Clàssica Penedès Down Urban – Eliminator www.trakagirona.com www.classicapenedes.com World Cup 25-27.09 May www.downurban.com Premià de Dalt Balaguer Happy Ride Weekend Marxa Cicloturista http://lapomabikepark.com/en/happy-ride- Montsec-Montsec 09-12.04 weekend https://montsec-montsec.com Igualada October 10.05 VolCAT Cadaqués-Cotlliure Sant Esteve d’en Bas www.volcatbtt.com Sealight Camí de Llum Terra de Remences 26.04 www.sealight.cc www.terraderemences.com Maçanet de Cabrenys 01-04.10 June 10è Enduro Salines Puigcerdà Camprodon Internacional UCI C3 Catalunya Bike Race Aixa Pirineu www.endurosalines.cat www.catalunyabikerace.com www.klassmark.com

35 Calendar of sporting events in Catalonia in 2020

June Bellver de Cerdanya Tennis TEAM Tres Nacions SPORTS www.3nacions.com 13.06 Girona Basketball Girona Gran Fondo 23-27.02 https://gironagranfondo.com Lloret de Mar 28.06 © Inmedia Solutions. ACT Week Without Walls Berga http://globasket.com La Ruta Minera 04-09.04 and 13-18.04 www.larutaminera.org Lloret de Mar Globasket July 11-17.05 Alp La Bisbal http://globasket.com Cerdanya Cycle Tour International Women’s 13-14.04 www.lacerdanyacycletour.com Tennis Tournament Girona WTA-ITF Costa Brava Girona 05-06.06 www.wtatennis.com/tournaments Bellver International Basket Cup Orbea Cadí Challenge http://gironabasket.com www.orbeacadichallenge.com 18-26.04 09-12.04 Barcelona Costa Brava 27.09 Open Banc Sabadell – MICBASKETBALL Girona 68th Conde de Godó Trophy (Mediterranean Gerundona Road www.barcelonaopenbancsabadell.com International Cup) www.elsbandolers.cat August www.micbasketball.com 11.10 Girona Tennis Europe © GZ The Service Course www.sanchez-casal.com Gran Fondo https://theservicecourse.cc/gran-fondo October El Prat de Llobregat ATP Challenger Sánchez- Casal www.sanchez-casal.com RACKET SPORTS Euroleague Women Table tennis Games UNI Girona 18-23.02 13-15.03 www.fiba.basketball/euroleaguewomen Barcelona Calella Barcelona Spain Masters International Catalonia http://worldtour.badminton.es Table Tennis Tournament www.cttcalella.com Handball 10-13.04 19.03 Calella Platja d’Aro 37 Ciutat de Calella Trophy International Open of https://en.spainsport.net © Raphael Sacheta. GZ Adapted Table Tennis 24-28.06 www.ittf.com Granollers Granollers Cup www.granollerscup.com 11-12.04 Valls 03-05.07 IV Internacional Table Calella Tennis Veterans Open Open Costa Daurada “Trofeu Ciutat de Calella” www.vetterans.com www.beach-handball-calella.com

36 Calendar of sporting events in Catalonia in 2020

13-14.06 Football Salou-Cambrils La Liga Iberdrola 1st Barcelona Girls Cup Division Women’s Football 21-23.02 www.barcelonagirlscup.com Matches Premià de Dalt 03.05: FC Barcelona - International Carnaval Cup 13-14.06 Blanes-Tordera RCD Espanyol http://internationalcarnavalcup.com/ Top Ten Cup www.laliga.com/futbol-femenino el-torneo www.toptensports.es 04-14.04 Cambrils-Salou 17.06 Mundialito Sant Cugat del Vallès Hockey World Championships www.mundialito.org Qualification Tournament 03-06.01 April-July (fútbol 7) Barcelona Malgrat de Mar www.santcugat.cat Epiphany International KOMM MIT Internacional Hockey Tournament 25.06-02.07 https://www.komm-mit.com www.hockeyreyes.com Sant Cugat del Vallès Trofeo Mediterráneo: 04-09.04 IFCPF Female World Cup Copa Santa: 09-13.04 Copa Maresme: 13-18.04 www.ifcpf.com International Whitsuntide Tournament: 01-06.06 25.06-09.07 : 21-27.06 Sant Cugat del Vallès Spain Trophy: 28.06-04.07 IFCPF Nations WINTER Championships SPORTS 07-12.04 www.fecpcinternational.org Costa Brava MIC (Mediterranean 26-30.06 18-20.01 International Cup) Salou Various locations www.micfootball.com Women’s International World Snow Day Cup https://world-snow-day.com/ 09-12.04 and 28.07-02.08 https://womensinternationalcup.com Salou February Mare Nostrum Cup 06-10.07 Baqueira https://marenostrumcupfootball.com Salou-Cambrils Marxa Beret Barcelona Summer Cup www.marxaberet.com 18-19.04, 17-18.10 and 24-25.10 www.barcelonasummercup.com Salou-Cambrils 02-05.02 Football Cup Barcelona August Espot www.footballcupbarcelona.com Barcelona IPC European Cup for Joan Gamper Trophy Paralympic Alpine Skiing www.fcbarcelona.cat www.skipallars.cat 11-16.05 10-12.02 Lloret de Mar Baqueira Beret Open Men’s Clubs OPA Cup World Cup La Liga 1st Division www.baqueira.es www.europeanfutsal.com Football Matches 05.01: RCD Espanyol - FC Barcelona 30-31.05 10.05: FC Barcelona - Salou-Cambrils RCD Espanyol Barcelona Football Festival www.laliga.es www.barcelonafootballfestival.com © Enric Fontcuberta. GZ 04-07.06 Barcelona La Liga 2nd Division International Trophy Football Matches Ciutat de Barcelona Girona www.fecpcinternational.org Girona FC 03.03 www.gironafc.cat La Molina 04-07.06 Barcelona Snowboard World Cup IFCPF European FIS PAR SBX SL www.lamolinace.cat Champions League www.ifcpf.com

37 Calendar of sporting events in Catalonia in 2020

16-17.05 Olot Oxfam Intermón Trailwalker

di Cotrina. ACT https://trailwalker.oxfamintermon.org

© Jo r 17.05 © Gemma Miralda. ACT La Pobla de Lillet Trail Catllaràs www.catllaras.com 08-10.05 Barcelona 06-07.06 Formula 1 Spanish Grand Ribes de Freser Prix - Catalunya Trail els Bastions 03-04.03 www.elsbastions.com La Molina www.circuitcat.com IPC Paralympic 07.06 Berga Snowboard World Cup www.lamolina.cat/estiu Berga Trail www.bergatrail.com 05-07.06 13.06 Barcelona Àreu Moto GP Monster Milla Vertical (Running Energy Catalunya vertical) Grand Prix www.millaverticaldareu.com MOTOR www.circuitcat.com SPORTS 28.06 Camprodon 05.07 Trail Ulldeter February www.trailulldeter.com Bassella Barcelona Bassella Race 1 24 Hours International July www.bassella.com/bassella-race-1 Resistance - Montmeló Vielha www.fim-europe.com Trail Vielha-Molières 3010 www.trailmolieres3010.com

© GZ 03-05.07 Vielha UTMB Val d’Aran www.aranbyutmb.com RUNNING 09-12.07 Barruera Trail running BUFF® Epic Trail Vall de Boí www.buffepictrail.com 08.03 Palamós 13.06 02.02 Trail Costa Brava Lloret de Mar Barcelona www.trailcostabrava.com Night Trail Lloret X-Trial World Champions- https://nighttraillloret.com/ hip - Trial Indoor March-April Solomoto Barcelona Prades September Ultratrail Muntanyes Costa Rialp www.x-trial.com Daurada Rialp Matxicots www.naturetime.es/2018/en/home www.turisrialp.cat/matxicots March 19.04 03.08-05.09 Les Comes Roses Ribes de Freser-Salardú Les Comes 4x4 festival Trail Cap de Creus Pyrennees Stage Run www.lescomes4x4festival.com www.trailcapdecreus.com https://psr.run 13-14.03 24-26.04 October Costa Brava Blanes-Portbou Bagà Rally Costa Brava Costa Brava Stage Run Salomon Ultra Pirineu http://rallyclassics.club https://cbsr.run http://ultrapirineu.com April May October Barcelona Bellver de Cerdanya Ultratrail Serra FIA World RX Catalunya Ultra Cerdanya del Montsant www.catalunyarx.com http://ultracerdanya.com www.naturetime.es

38 Calendar of sporting events in Catalonia in 2020

15.10 Girona 17.05 29.05 Mountain Race Calella Barcelona of Girona Ironman 70.3 Barcelona FINA Artistic Swimming www.cmgirona.com www.ironman.com World Series www.fina.org

07.06-18.10 Marathon Various locations 26.04 06.10 Tricircuit Triatló www.tricircuit.com L’Ametlla de Mar Barcelona TunaRaceBalfegó Half Marathon edreams 20.08 www.tunaracebalfego.com Barcelona Balaguer https://edreamsmitjabarcelona.com III International Quadrathlon 06-07.06 Lloret de Mar 01.03 Ciutat de Balaguer https://wqf.quadrathlon.com/world-cup Spanish Championship of Girona-Platja d’Aro Adapted Swimming Vías Verdes Marathon September http://www.fedpc.org/ www.maratonviasverdes.com Banyoles Banyoles European 09-10.06 Triathlon Cup Barcelona https://europe.triathlon.org International Swimming Trophy Ciutat de Barcelona. Mare Nostrum © Elisenda Pons. GZ 04.10 www.cnsantandreu.com/marenostrum Calella Ironman Barcelona September 15.03 Portbou Barcelona www.ironman.com/barcelona SwimRun Vies Braves Zurich Barcelona “Mar d’Amunt” Marathon 04.10 https://viesbraves.com www.zurichmaratobarcelona.com Barcelona 13.09 Barcelona Triathlon by Banyoles Santander Travessia de l’Estany 06.10 www.barcelona-triathlon.com www.turismeiesport.cat Falset Priorat Marathon October www.maratodelpriorat.com Llafranc-Calella de Palafrugell Radikal Ocean52 November www.radikalswim.com/es/travesia/radikal- ocean52-2.html Lleida Half Marathon WATER http://mitjalleida.com SPORTS Canoeing and rowing Swimming 12.04 Banyoles 14-16.03 XIII Rowing Open Sabadell International TRIATHLON Paulus Wildeboer Memorial www.turismeiesport.cat Trophy 01.03 18-19.04 Girona www.nataciosabadell.cat La Seu d’Urgell Girona Duathlon 18.04 Copa Pirineus www.triatlogironacostabrava.cat Platja d’Aro www.raftingparc.cat Swim Run Costa Brava 27-29.03 23-24.05 Salou www.swimruncostabrava.cat Castelldefels Challenge Salou 18-19.04 III Barcelona www.challengesalou.com Barcelona Internacional Dragon 16.05 International Trophy of Boat Festival L’Ampolla Adapted Swimming - https://barcelonadragonboatfest.com XVI Ironcat – Nations Cup Gran Premi Diputació www.ironcat.org de Barcelona www.fecpcinternational.org

39 Calendar of sporting events in Catalonia in 2020

July 8-11.07 11-12.07 Sort Barcelona Igualada Noguera Pallaresa XIII Regata Puig Vela European Balloon Festival Internacional Rally Clàssica Barcelona www.ebf.cat/index.php/ca www.kayaksort.cat www.puigvelaclassica.com 18-19.07 09-11.10 L’Ametlla de Mar Roses 24hRollerTour 1-6.07 Europa Cup Laser www.24hrollertour.com http://eurilca.org Sort 01.08 Freestyle Kayak World 18-22.12 Àger Championship Palamós International Open Ala www.kayaksort.cat Delta of Àger and National http://www.christmasrace.org League www.trendelsllacs.cat/en/index 30.08-06.09 Calella Catalunya Open Dards Internacional e – La Seu d’Urgell OTHER SPORTS www.catalunyainternationaldarts.eu September c del Seg r 30.01-01.02 Cellers-Àger Empuriabrava Climbing. Rally Terradets www.rallyterradets.com Wind Games www.windoor-realfly.com September

© Mundials 2019 Pa r 09-12.04 Reus 11-13.09 Cambrils Corporate Games La Seu d’Urgell Iberica DanceSport www.corporate-games.com Sprint Descent http://ibericadancesport.com World Cup 01-04.10 Barcelona www.raftingparc.cat 03-10.05 Salou 109th International Catalonia Trek Festival Horse-jumping www.cataloniatrekfestival.cat Championship www.csiobarcelona.com Sailing 06-11.05 Santa Susanna 06-08.12 12-16.02 Fitness European Santa Susanna Palamós Championship International Equestrian International Vila de http://stasusanna-barcelona.uk Raid of Barcelona Palamós Optimist Trophy http://stasusanna-barcelona.uk 8-10,15-17.05 www.palamosoptimisttrophy.org Barcelona 52nd Polo International Fencing 19-24.05 Tournament - Barcelona Sant Pere Pescador Polo Challenge www.barcelonapolochallenge.com Windsurf World Cham- 15-16.02 pionship Gran Premi June Sabadell Catalunya Costa Brava Barcelona Fencing World Cup www.pwaworldtour.com imaginExtreme Barcelona www.esgrima.cat www.imaginextremebarcelona.com

28-31.05 07-08.03 Barcelona 06-12.07 Barcelona 47th Sailing Trophy Conde Blanes Sant Jordi International de Godó Twirling European Trophy http://trofeocondegodo.com Championships http://events.esgrima.cat/santjordi www.wbtf.org 28.06-05.07 07-09.12 Sant Pere Pescador Barcelona Hobie CAT European Ciutat de Barcelona Championship Costa Brava International Trophy http://cvballena-alegre.sailti.com https://esgrima.cat

40 More information

Tourism promotion organisations Foreign branches of the Catalan Tourist Board Tarragona Provincial Authority Tourist Board Benelux www.costadaurada.info [email protected] www.terresdelebre.travel +32 26 406 151

The Patronat de Turisme Costa Brava Girona Nordic Countries www.en.costabrava.org [email protected] +358 40 7177 295 The Patronat de Turisme (Regional Tourist Board) of the Diputació de Lleida France www.aralleida.cat [email protected] +33 140 468 448 The Barcelona Provincial Council www.barcelonaesmoltmes.cat United Kingdom [email protected] The Turisme de Barcelona Consortium +44 20 7583 8855 www.barcelonaturisme.com Central Europe [email protected] Catalan Tourist Board +49 69 7422 4873

www.catalunya.com Italy [email protected] +39 02 873 935 73 www.facebook.com/catalunyaexperience @catalunyaexperience Spain [email protected] www.twitter.com/catexperience +34 915 241 000 @catexperience www.instagram.com/catalunyaexperience [email protected] +7 495 567 1871

www.youtube.com/user/CatalunyaExperience China [email protected] +86 10 848 682 84

Southeast Asia Palau Robert [email protected] (Centre for Tourist Information on Catalonia) +65 622 04 022 Passeig de Gràcia, 107. 08008 Barcelona +34 93 238 80 91 / 92 / 93 United States of America www.gencat.cat/palaurobert [email protected] +1 212 7823332

Opening hours: South America from Monday to Saturday: 10.00 am to 8.00 pm [email protected] Sundays and public holidays: 10.00 am to 2.30 pm

Tourist information: 012 (Catalonia) Bookings +34 902 400 012 (outside Catalonia) Experience Catalunya +34 902 400 012 (outside Spain) https://experience.catalunya.com

41 Partners / ACT members

Partners www.catalunya.com