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NUMBER 06 / AUGUST 2019 La Situation Économique Et Sociale Au Liban Ne Cesse De Se Détériorer

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NUMBER 06 / AUGUST 2019 La Situation Économique Et Sociale Au Liban Ne Cesse De Se Détériorer NUMBER 06 / AUGUST 2019 La situation économique et sociale au Liban ne cesse de se détériorer. Le chômage atteint des sommets, on parle de 35% des jeunes diplômés, et plus de 25% de la population active ! A publication by Il a donc fallu innover, créer de Fair Trade Lebanon nouvelles opportunités notamment avec un focus export : Chief Editor: Philippe Adaimé Ainsi donc Fair Trade Lebanon a Assistant Chief Editor: pu renforcer sa présence au Etats- Christy Massabni Unis avec un partenariat fort avec Sahadi's. De même, FTL a renforcé sa présence en Europe avec une Copywriters: entité en France qui lui distribue ses Maya Masri produits. Pour cela un large travail de Ghada Marine "rebranding" a été lancé pour rajeunir la marque Terroirs du Liban et la Contributors: rendre plus attirante. Alexandre Salha Et au Liban, FTL a œuvré pour créer Benoit Berger un marché de produits frais, Souk Christian Kamel Jana Loubnan. Avec le ministère de Joe Abi Harb l’agriculture, FTL organise donc ce BECAUSE TRADE CAN Lamia Karaki marché ambulant pour permettre aux BE FAIR, LEBANESE Lucie Venet producteurs d’écouler leurs produits frais. Cette action a été possible grâce Marie-Christine Nawfal SOCIETY CAN BE FAIR. au soutien du projet Ardi, financé par LET’S STRUGGLE TO Michel Yanni l’Union Européenne et implémenté Omar Chehaidi par Expertise France. BUILD A FAIR TRADE Ossama El Kaoukji Par ailleurs, FTL s’est largement COMMUNITY TO Patricia Kebbé investi dans le développement du CREATE HOPE AND Samir Abdelmalak concept Fair Trade au Liban et aussi à l’international. La crise du MAKE OUR LEBANON Zeina Tohme système pousse de plus en plus A BETTER COUNTRY. de consommateurs à mieux choisir Graphic Design and Execution: la provenance, la qualité de leurs Wardalina Elias produits. L’histoire du produit et des personnes derrière demeure un facteur Pictures: All rights reserved. déterminant pour le choix de consommation dit responsable. Pour cela FTL cherche à consolider et renforcer sa présence et son rayonnement Printed by: Roof 11 à travers une action forte auprès des écoles et universités. A FTL, nous croyons fermement qu’une autre consommation plus équitable, Jana Loubnan is published by plus authentique est possible. Qu’une autre manière de faire, de produire Fair Trade Lebanon en respectant les normes, l’environnement, est nécessaire. Et que ce projet est créateur d’emplois pour les jeunes dans l’agriculture, la production agro- nd alimentaire et la distribution-vente non seulement dans les réseaux responsables Hourani Building, 2 floor, mais aussi dans les GMS. Facing Mekhitaristes school, Ce mouvement est appelé à grandir, notre challenge aujourd’hui est de renforcer Hazmieh et consolider ce réseau et pouvoir proposer un modèle économique durable, Tel : 961 5 952153 dans cette situation compliquée que nous vivons tous ici. Cher lecteur, lectrice, Notre pays croule sous le poids de la corruption, de la fuite des cerveaux, de l’exode des jeunes, et des capitaux. L’injustice nous révolte, ainsi que les Fair Trade Lebanon discriminations à tous les niveaux ! Nos jeunes frôlent le désespoir : ils ne croient plus en leur pays. A FTL, nous voulons y croire. Dur comme fer. Envers et contre tout et tous ! Et pour cela, pour que ces paroles ne restent pas de l’encre sur du papier, FTL Terroirs du Liban propose un nouveau projet de société, parce qu’il y a toujours une alternative, une autre manière de faire, un système plus équitable à créer. Et pour cela, rejoignez le mouvement Fair Trade au Liban. www.fairtradelebanon.org www.terroirsduliban.com Ensemble, changeons la société. Printed on recycled paper. Fair Trade Lebanon magazine 3 Contents 03 EDITORIAL French "Artisans du Monde" tour in Lebanon AltroMercato comes to Lebanon Christian Kamel: He made it back to his home country! A WORD FROM THE PRESIDENT 961 Beer: Together in Promoting The Best of Lebanon 07 BENEFICIARIES Majdala: When Hard Work pays off 08 HIGHLIGHTS OF 2018-2019 Menjez: Le bijou scintillant du Akkar TEAM MEMBERS PROJECTS AT FAIR TRADE LEBANON Meet Lucie Venet BIEEL: Exporting Lebanon Meet Michel Yanni ARDI: Akkar Rural Development Initiative Fruits Matter! Cherry and Apricot development in Bekaa AFDAL: Capacity Building with Care International in Mount Lebanon 62 FTL’S IMPACT IN NUMBERS NEW AT TERROIRS DU LIBAN The Social Impact Terroirs du Liban Rebranding: Evolution, not Revolution The Sales Impact A new concept is launched: The Jana Saj Terroirs du Liban in France and the USA 64 PERSPECTIVES 2019 COOL EVENTS IN LEBANON World Fair Trade Day 2018 66 FOCUS Souk Jana Loubnan: the new farmers market Successful Producer: Fneideq Women Cooperative Launch of the Fair Trade Charter Outstanding products: Kammoune, Lentil Spreads and Sundried tomatoes Strengthening the Fair Trade Ecosystem Amazing Place: Al Haush Agritourism Terroirs du Liban "Par-ci, Par-là" ABROAD 70 INSIGHTS Fair Trade Nations and Regions PERSONALITY OF THE YEAR: MARIE THERESE TARABAY Fair Trade International Symposium STAFF NEWS Terroirs du Liban goes international, Brazil and France New Comers FAIR TRADE LEBANON AND THE GUARANTY SYSTEM Newborns Weddings 44 TESTIMONIALS FRIENDS AND PARTNERS 73 TDL’S SECRET RECIPES FROM THE BOUTIQUE A letter from the President of the World Fair Trade Organization Sahadi’s: Lebanese origins, Awesome heritage Tintamarre: Une touche libanaise en plein Paris A WORD FROM THE PRESIDENT A WORD FROM THE PRESIDENT يف اﻷزمات، ختلق الفرص... ًبسبب أوﻻجودهتا ومضاهاهتا ملعظم املنتوجات اخلارجية، ًواثنيا IT GIVES US GREAT منذ تأسيهسا يف العام ٢٠٠٦ يف ظل انقسام وطين كبري، PLEASURE TO عملت من أجل دعم بقاء ّاللبناين يف أرضه وعدم تفريغ الوطن من أههل، مجعيتنا FAIR TRADE LEBANONوما تزال، عىل مد جسور CORDIALLY INVITE YOU ًواثلثامن أجل املسامهة يف تصحيح مزيان مدفوعاتنا املختل ,TO TRY OUR PRODUCTS التواصل بني مجيع ابناء الوطناذلي ضتعر حلرب أهلية طويةل، ُ ّ ًاختﻻﻻ كبريا مع اخلارج. WHICH ARE PROUDLY أدت اىل هجرة كبرية من الريف اىل املدينة ومهنا اىل اخلارج ,MADE IN LEBANON اهنا دعوة لتجديد امياننا بوطننا، وثقتنا بقدرة شعبنا عىل اﻻنتاج ً طلبالﻷمان والعيش الكرمي . AND CONSIDERED OF الزرايع والغذايئ مبواصفات عاملية،وعىل وقف تفريغ الريف كان هاجسنا وما يزال استعادة الثقة بإماكنياتنا وبقدراتنا عىل THE HIGHEST QUALITY والوطن، وابلتايل عىل املشاركة الفعلية يف حياتنا الوطنية عىل .IN THE REGION العمل واﻹنتاج وتأمني مدخول ﻻئق، ً تطبيقاملبادىء التجارة العادةل خمتلف مستوايهتا انتخااب ً وإنتاجا ًومتساك بأرض الوطن. العرشة اليت ُتصلح ﻷن تكون مبادىء وطنية جامعة... ً SINCE ITS ان منتوجاتنا اليت تُباع حتت العﻻمة التجارية TERROIRS وضعنا ًأهدافاقابةل للتحقيق، خاصة يف املناطق البعيدة واملهمشة LET US RENEW OUR DU LIBAN ESTABLISHMENT IN تنتظرمك يف أمه مراكز البيع يف لبنان. FAITH IN OUR COUNTRY واملرتوكة، دون متيزي أو تفرقة أو تبعية. FAIR TRADE 2006 أن رشاءمك هلذه املنتوجات ي ّشكل ًمسامهة يف قضية وطنية AND OUR CAPACITY TO عملنا وما نزال عىل تغيري اذلهنية، من ذهنية تعيش عىل املساعدات، PRODUCE TOP QUALITY ُ LEBANON HAS BEEN BUILDING BRIDGES تقوم عىل "زرع اللبناين يف أرضه" مع أبنائه وأهله ... اىل ذهنية تعيش من عملها وإنتاجها. FOOD AND FRESH PRODUCE. BETWEEN ALL قطعنا ًقمسا من الطريق الطويةل بفضل جتاوب رشكاء اﻹنتاج، .LEBANESE CITIZENS وأصدقاء اجلمعية اذلني وثقوا بعملنا وما خبلوا ابدلعم والتشجيع يف اﻷزمات، يبقى خﻻصنا يف وِحدتُنا، واملشاركة. ويف اﻷزمات ختلق الفرص... ومن جتربتنا املتواضعة، ندعو إىل جتديد اﻷمل بقيامة لبنان WE CAN NOW CONFIDENTLY ASSERT والعمل عىل إستعادة دور "لبنان الرسالة" يف العيش املشترك THAT LEBANON HAS وقبول اﻵخر املختلف، حبرية ومساواة وعدالة... BY PURCHASING LEBANESE PRODUCTS, REINFORCED ITS ROLE فمنذ تأسيهسا، تعمل مجعيتنا عىل ترصيف منتوجاتنا اىل معظم ادلول YOU CONTRIBUTE TO PRESERVING OUR AS A COUNTRY WITH A العربية واﻷوروبية، ًومؤخرا اىل الوﻻايت املتحدة اﻷمريكية. ان ”COUNTRY’S HUMAN AND NATURAL MISSION OR “MESSAGE RESOURCES. THAT FOCUSES هذه املنتوجات املصدرة تمتتع مع املعايري ادلولية لسﻻمة الغذاء ON THE VALUES املطلوبة للتصدير... ًوحاليا، فإن منتوجاتنا موجودة يف معظم نقاط ,OPPORTUNITIES COME IN TIMES OF TROUBLE OF COEXISTENCE FREEDOM, EQUALITY البيع يف لبنان جبودة عالية وابسعار منافسة. AND JUSTICE. من هنا الدعوة اىل رشاء هذه املنتوجات اليت ُصنعت يف لبنان، 6 Fair Trade Lebanon magazine Fair Trade Lebanon magazine 7 PROJECTS AT FAIR TRADE LEBANON PROJECTS AT FAIR TRADE LEBANON BIEEL EXPORTING LEBANON A US-MEPI FUNDED PROJECT IEEL stands for Business Innovation and Export Enhancement for Lebanon. Through a number of activities in quality improvement, certifications, trade facilitation, marketing and market linkages, among others, the main goal of this ambitious project is to allow companies and cooperatives to gain access to export markets. We seek to establish a number of specialized clusters of participating companies and cooperatives, building a community Bof potential exporters, and through which a number of activities and resources will be shared with the common goal of accessing and increasing our presence in valuable export markets. IT IS AN AMBITIOUS PROJECT THAT DOESN'T ONLY B usiness AIM AT INCREASING EXPORTS, BUT FIRST AND FOREMOST AT BUILDING AN EXPORT COMMUNITY I nnovation THAT WILL INCREASE EVERYONE’S CHANCES OF xport REACHING OUR GOAL, WHILE ESTABLISHING THE E QUALITY STANDARDS WE NEED TO THRIVE IN E nhancement for EXPORT MARKETS. L ebanon We will work hand in hand with local government players and private sectors to help Lebanon take back its place within the export community, establish a constructive cultural change, and give back ‘les lettres de noblesse’ to made in Lebanon products all over the world! Special Mention: the action plan of the project has been finalized. BIEEL’s implementation period
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