POSITION DESCRIPTION
Position Title: Marketing, Membership & Communications Coordinator
Employment Status: Full-Time fixed term contract
Reports To: Brand & Marketing Manager (BMM)
Direct Reports Nil
PD last updated: May 2012
Cricket Victoria (CV) is one of Australia's leading sporting organisations and carries the responsibility of developing cricket throughout the State. With the recent development of the Big Bash League (BBL), Cricket Victoria’s new T20 teams – the Melbourne Stars and Melbourne Renegades – are set to embark on their 2 nd season!
About the BBL Structure
The BBL is administered by Cricket Australia (CA) and comprises 8 new city based teams, with each team playing 7 games (home & away) in a competition period from December 2012 – January 2013. Melbourne has two teams – Melbourne Stars (MCG) and Melbourne Renegades (Etihad).
The full-time BBL team will be supported by shared services provided by CV (including but not limited to finance, payroll, IT, HR, team logistics and events including match night operations as well as digital marketing), and central services provided by CA (including but not limited to membership, central marketing, website, licensing and merchandising).
About Melbourne Stars
The Melbourne Stars are a wholly owned subsidiary of Cricket Victoria and operate independently as a separate legal business entity.
The Melbourne Stars achieved tremendous success in BBL|01 with record domestic crowds attending the MCG, the largest TV audiences in the League, unprecedented reach in non- traditional audiences (women & teens), the highest membership of any team in the League and the greatest success in social media channels.
Playing at the home of cricket, the Melbourne Cricket Ground, in the BBL|02 season the Melbourne Stars will be comprised of a small, dedicated team of professionals, with the majority of marketing, membership and communications requirements outsourced to third parties.
Position Summary
The Marketing, Membership & Communications Coordinator (MMCC) is a wide-ranging and pivotal role encompassing key accountabilities across:
Position Description Page 1 of 1 1. Project management of key Melbourne Stars deliverables encompassing o Media o Digital o Events o PR/Communications o Partnerships/Sponsorships 2. General marketing and promotions 3. Membership services 4. General team administration and logistics
The MMCC role will be critical in proactively managing all stakeholder relationships across the business, particularly that of external 3 rd party service providers CV, CA, media, members and fans of the Melbourne Stars.
In the 2 nd year of a start-up enterprise, this role will be hands-on traversing all areas of a sports business, requiring initiative, leadership and confidence to pro-actively help the Melbourne Stars deliver its BBL|02 objectives.
Accountabilities/Responsibilities
1. Project management of key Melbourne Stars deliverables
Assisting the CEO & BMM, the MMCC will be the primary contact point across all stakeholder relationships. Key tasks will include: • Proactively maintaining and managing project timelines, milestones and deliverables • Managing service providers, contacts and stakeholders throughout the lead-up to and during the season • Managing workflows of service providers • Alerting/reporting risk areas, issues of concern • Oversee and monitor performance of all Melbourne Stars stakeholders
2. General marketing and promotions
Working with all service providers, play a key role in all general marketing and promotional creative initiatives from design, planning and activation. Key task will include: • Be involved with the development of marketing plans/strategies/action lists • Working with service providers to coordinate the delivery of activities throughout the season • Work with CV, CA and other stakeholders to develop promotional and marketing initiatives to connect the Melbourne Stars • Be involved in activation of events and promotional activities • Assist in the monitoring of and maintaining budgets
3. Membership Services
Working with all service providers, and under the direction of the BMM, assisting with membership service activities. Key roles will include: • Be trained and proficient in the membership systems and key reporting tools • Assist in the management of stakeholder relationships surrounding membership • Actively involved in developing compelling offerings through generating copy, etc.
4. Events, hospitality and sponsorship servicing
Position Description Page 2 of 2
• Actively involved in developing compelling offerings through generating copy, etc. • Working with the 3 rd party providers and stakeholders to deliver events to a high standard • Provide outstanding customer service to Melbourne Stars’ stakeholders • Sponsor servicing at all events • Oversee the management of invitation lists, take bookings, and create appropriate seating plans, checklists and run sheets • Ticketing of all hospitality event attendees • Attend Melbourne Stars’ matches and assist the Sponsorship and Events Manager (SEM) with on-field entertainment and perform tasks at ground as required • Assist with the design and production of Melbourne Stars collateral • Be central contact for all BBL’s print and design requirements • Develop design brief, quotes and approval
5. Communications, PR and general media
• Liaise with 3 rd party Media & Communications Manager • Develop and assist in the implementation of a dedicated PR and Media Plan for the Melbourne Stars • Work in conjunction with outsourced PR services, other 3 rd party contractors & CV PR/Comms staff to co-ordinate media interviews & photo opportunities as required – including players, coaching staff & staff • Ensure branding opportunities are carried out at media appearances, maximising team and sponsor exposure • Work with outsourced services to coach & develop players, coaches & Stars’ staff to communicate effectively with the media, public & stakeholders • Promote the Melbourne Stars wherever possible, particularly across non-traditional formats • Assist Melbourne Stars’ players at media related events, speaking and appearance opportunities • Be the Melbourne Stars’ escalation point for all initial public relations enquiries
6. General team administration and logistics
• Working with team personnel including Coach and Team Manager, along with CV services and the MCC, be main contact point and conduit for all activities and team requirements • Administration & logistical support to CEO & BMM
7. Executive Assistant duties for CEO and Board
• Providing administrative support to the CEO and Board of Directors • Secretarial responsibilities to the CEO, including correspondence, reports, minutes, arranging meetings, screening calls, diary management etc. • Secretarial responsibilities to Stars’ Chairman, as and when required • Liaison with EA to CEO at CV regarding complimentary tickets required for corporate hospitality, sponsors & stakeholders • Co-ordinate BBL ticketing requirements for all commercial sponsors, partners, stakeholders and other guests • Co-ordinate Board dinners and functions as required • Assist with the co-ordination of all travel & accommodation requirements for the Melbourne Stars’ team and staff
Position Description Page 3 of 3
8. Occupational Health & Safety (mandatory for all PD’s)
••• Take reasonable care for your health and safety, and for the health and safety of others ••• Co-operate with the Melbourne Stars with respect to legislative occupational health and safety requirements
9. Other
• All other duties as directed by the CEO & BMM
Key Performance Indicators
1. Expose and promote the Melbourne Stars’ team in media events, including non-sport traditional areas of media 2. Develop convincing offerings to reach membership targets 3. Manage projects during the development of the Melbourne Stars and have cross- functional understanding of the business 4. Build strong relationships with Melbourne Stars’ staff, Board, media & players, CV employees, external services, sponsors, CA & MCC 5. Timely performance of duties to the CEO 6. Confidentiality maintained in the Executive Office
KPI’s will change over time in line with company priorities. You may be issued with specific measurable KPI’s.
Key Interactions
1. Melbourne Stars CEO & BMM 2. Melbourne Stars Board Members 3. Outsourced suppliers 4. CV Management & staff 5. Cricket Australia 6. Players and Coaches 7. Media 8. Sponsors 9. Venue – MCG 10. MCC Staff 11. VIP’s/Dignitaries Key Selection Criteria/Position Requirements
Qualifications & Licenses
• Relevant degree in Marketing
Knowledge, Skills & Experience ••• At least 3 years’ experience in a similar role ••• Ability to build and foster relationships ••• Highly organised ••• High degree of interpersonal skills ••• Advanced Word, Excel & PowerPoint skills ••• Highly developed written & oral communication skills ••• Ability to work within a team
Position Description Page 4 of 4 ••• Problem-solving skills ••• Strong administrative skills ••• Accuracy and attention to detail ••• Driven, motivated and a desire to succeed
Approval
The list of responsibilities herein is not intended to be all-inclusive, and may include additional responsibilities as required and assigned. It may become necessary to modify/change the Position Description from time to time. Please sign as understanding and acceptance of the Position Description.
Employee Signed: ______Date: ______
Manager Signed: ______Date: ______
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