IN an UNPRECEDENTED YEAR, the DIY Musician and Pop Star Alike
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IN AN UNPRECEDENTED YEAR, the DIY musician and pop star alike have had to learn to navigate their careers during the pandemic, which largely meant pivoting to being as online as possible. Between livestreaming concerts from home studios and interacting with fans directly on social media platforms, it has been a year of renegotiating the artist’s role as their own marketing team. Every entry in this Guide to Digital Resources & Social Media was nominated by your fellow music-makers, Music Connection readers like your- self. Be sure to check out the newly added categories such as Beat Selling Websites, Music Sales Tracking, Online Instruction, Film/TV Licensing and Monetized Video Posting. 36 April 2021 musicconnection.com SOCIAL MEDIA & DIGITAL MARKETING TOOLS Services: Social media management disciplinary records for lawyers in every and optimization platform for brands and state. Get free legal advice, find the BITLY agencies of all sizes. 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Web: wordpress.com MUSIC INDUSTRY CLINIC Fee: Free, Grow $9.99, $14.92/mo, Pro - Features: Custom domains, mobile Email: [email protected] $199/mo. friendly, built-in social sharing, in-depth Web: law.ucla.edu/academics/clinical-and- stats, search engine optimized experiential-programs/music-industry-clinic NUMBER ONE MUSIC Fee: Free, Personal - $4/mo, Premium - Services: Free 30-minute consultations to Web: N1m.com $8/mo, Business - $25/mo. individuals who need legal advice relating Services: A music portal dedicated to their careers in the music industry on solely to the development an exposure of selected dates. Independent Artists/Bands LEGAL SERVICES/ADVICE AVVO VOLUNTEER LAWYERS SPROUT SOCIAL Web: avvo.com FOR THE ARTS 866-878-3231 Services: Ratings, reviews and 212- 319-2787 ext. 1 Web: sproutsocial.com April 2021 musicconnection.com 37 Email: [email protected] ways for artists to build relationships and Services: Provides multi-level song Web: vlany.org provide exclusive experiences to their writing courses developed by award- Services: VLA provides legal services to subscribers, or “patrons.” winning songwriters, song feedback, low-income artists and all non-profit arts Fees: 5% of successfully processed mentoring, one-on-one song coaching, co- organization in every artistic discipline. fees in addition to an effective payment writing, unscreened pitching opportunities processing fees that may vary based and more. on transaction amount and method of FUNDRAISING/FINANCIAL MATTERS payment and a fixed fee. 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Services: platform for hiring professional processing fees (3-5%). session musicians, vocalists and audio engineers online. Songwriters, music FUNDLY ROYALTY EXCHANGE producers, bands and creatives can Web: fundly.com 1-800-718-2269 hire talent to enhance their existing Services: Crowdfunding site for online Web: royaltyexchange.com productions, or they can produce an fundraising. Raise money online from Services: Online marketplace & auction entire song from composition to mastering friends, family, colleagues, donors, and platform where investors & owners of completely online. other supporters via email, Facebook, royalty streams can buy royalties and sell Twitter, LinkedIn, Google, and social all types of royalties. Fees: Commission is collected after GIGMASTERS media networks. 866-342-9794 Fees: Platform fee of 4.9% per transaction auction at rate determined prior to listing from sellers. Third party fees for transfers Web: gigmasters.com in addition to payment processing fee of Services: Event services booking 3% + 30 cents per transaction. depending on bank account, location, and method of payment for buyers. platform. Hire local musicians, DJs, bands, photographers and speakers for GOFUNDME special event. Web: gofundme.com SOUND ROYALTIES Services: For-profit crowdfunding platform Email: [email protected] Web: soundroyalties.com GIGSALAD that allows people to raise money for Web: gigsalad.com events. 0% platform fee. Services: Offers music professionals non-credit based financing and funding Services: Find and book everything from Fees: Fees vary based on country. United bands, musicians, and DJs to entertainers, States is 2.9% + 30 cents per donation. without having to deal with banks or traditional lenders. speakers and event services. INDIEGOGO REVERBNATION Web: indiegogo.com MUSIC REVIEW/OPINION/FEEDBACK Email: [email protected] Services: International crowdfunding Web: reverbnation.com website. Indiegogo allows people to solicit FLUENCE Services: