<<

NIELSEN MID-YEAR REPORT 2018

Copyright © 2018 The Nielsen Company 1 INTRODUCTION

Welcome to the Nielsen Music Mid-Year Report, which provides an exclusive glimpse at the ’s leading trends, data and insights from the past six months.

Paul Shaver The music industry is still in the midst of an exciting growth spurt that led to Vice President Nielsen 15-year record revenues for the major label groups in 2017 and has continued Entertainment to break new consumption milestones for the first half of 2018. Canada - Music | Sports That included a 18.1% increase in total equivalent audio consumption (album sales + track equivalent + audio on-demand streaming equivalent albums), led by a 53.3% increase in audio on-demand streams, which reached a six-month record of nearly 27 billion.

Canadian artists achieved major successes in the first half of 2018. , and scored number one consumption albums, while Jim Cuddy, Éric Lapointe and Coeur De Pirate picked up chart-topping album sellers.

At radio, The Weeknd, Smith, , and landed format chart-toppers while Luxury, and Black Pistol Fire scored their first number one songs. And then of course there’s , CANADIAN whose two singles “God’s Plan” and “” spent a combined total of 14 weeks at the top of the Billboard . ARTISTS And with streaming records still being broken on a regular basis in recent ACHIEVED months, there’s no reason to expect this momentum to slow down any time soon. In fact, we’re thrilled to now have Prime Music fully integrated MAJOR across our Music Connect desktop and mobile app platforms. For a full list of updates to our products and services, see on the following page. SUCCESSES Over the course of the next 20-plus pages, Nielsen Music has compiled all IN THE FIRST the essential learnings you need to power the rest of your 2018. And as always, we’d love to hear from you to learn how we can provide more tools to prepare HALF OF 2018 you for the coming months.

2 Copyright © 2018 The Nielsen Company WHAT’S NEW FROM NIELSEN MUSIC

Amazon Canada is now fully integrated into Music Connect, informing Nielsen Streaming On-Demand (Total and Audio splits) data.

Music Connect subscribers in the U.S. and Canada can now upgrade for greater customization and control via real-time, direct access to the Music Connect API.

Plays measured by Nielsen Music on paid-subscription tiers of streaming services will be given more weight on Music Connect calculations than those on ad-supported services. These will be reflected on the as well.

Daily building charts are now available in Nielsen’s Music Connect Mobile app in the U.S. and Canada.

Copyright © 2018 The Nielsen Company 3

Copyright © 2017 The Nielsen Company CONTENTS

2018 MID-YEAR INDUSTRY HIGHLIGHTS 5

2018 MID-YEAR MOMENTS 8

2018 MID-YEAR TIMELINE 14

2018 IN MEMORIAM 16

2018 MID-YEAR CHARTS 17

NOTE: The term “total album equivalent consumption” in this report describes the number of physical and digital albums that were sold and the total number of album equivalent songs from downloads and song streaming volume. For the sake of clarity, the definition of album equivalent consumption does not include listening to music on broadcast radio or digital radio broadcasts. Unless otherwise noted, all numbers are volume.

4 Copyright © 2018 The Nielsen Company MID-YEAR 2018

TOTAL ALBUM EQUIVALENT CONSUMPTION* (ALBUM + TEA + ON-DEMAND AUDIO/VIDEO SEA)

2018 2017 % CHG.

31.3M 26.1M +19.8%

ON-DEMAND SONG STREAMING - AUDIO (ALBUM + TEA + ON-DEMAND AUDIO SEA)

2018 2017 % CHG. 2018 2017 %% CHG.CHG.

27.0M 22.9M +18.1% 26.8B 17.5B +53.3%

ON-DEMAND SONG STREAMING* (AUDIO + VIDEO) ON-DEMAND SONG STREAMING - VIDEO*

2018 2017 % CHG. 2018 2017 % CHG.

33.1B 22.3B +48.7% 6.4B 4.8B +32.0%

TOTAL ALBUM SALES + TEA

2018 2017 % CHG.

9.2M 11.2M -18.4%

*A video streaming provider does not report full depth data. *Track Equivalent Albums (TEA) ratio of 10 tracks to 1 album and Streaming Equivalent Albums (SEA) ratio of 1,500 streams to 1 album.

Copyright © 2018 The Nielsen Company Data figures represent 12/29/2017-6/28/2018. 5

Copyright © 2017 The Nielsen Company ALBUM EQUIVALENT CONSUMPTION DIGITAL (DIGITAL ALBUMS + TEA + ON-DEMAND AUDIO SEA)

2018 2017 % CHG.

22.9M 18.1M +26.6%

TOTAL ALBUM SALES (PHYICAL + DIGITAL)

2018 2017 % CHG.

6.7M 8.1M -17.1%

DIGITAL ALBUM SALES

2018 2017 % CHG.

2.5M 3.2M -22.0%

PHYSICAL ALBUM SALES (INCLUDES VINYL LP)

2018 2017 % CHG.

4.2M 4.8M -13.7%

VINYL LP SALES

2018 2017 % CHG.

0.4M 0.3M +66.6%

DIGITAL TRACK SALES 2018 2017 % CHG.

24.9M 31.8M -21.8% Data figures represent 12/29/2017-6/28/2018

6 Copyright © 2018 The Nielsen Company ALBUM EQUIVALENT CONSUMPTION DIGITAL (DIGITAL ALBUMS + TEA + ON-DEMAND AUDIO SEA)

CATALOGUE VS. CURRENT SALES (CATALOGUE IS DEFINED AS OVER 18 MONTHS)

TOTAL ALBUM EQUIVALENT CONSUMPTION

CURRENT 42.9% 43.6% 17.9% CATALOGUE 57.1% 56.4% 21.3%

OVERALL ALBUMS

CURRENT 45.2% 45.9% -18.4% CATALOGUE 54.8% 54.1% -15.9%

DIGITAL ALBUMS

CURRENT 44.7% 47.8% -27.0% CATALOGUE 55.3% 52.2% -17.5%

PHYSICAL ALBUMS

CURRENT 45.4% 44.7% -12.2% CATALOGUE 54.6% 55.3% -14.9%

DIGITAL TRACKS

CURRENT 39.7% 42.1% -26.3% CATALOGUE 60.3% 57.9% -18.5%

OVERALL ON-DEMAND AUDIO STREAMS

CURRENT 42.5% 43.0% 51.3% CATALOGUE 57.5% 57.0% 54.7%

Data figures represent 12/29/2017-6/28/2018. Data figures represent 12/29/2017-6/28/2018

Copyright © 2018 The Nielsen Company 7

Copyright © 2017 The Nielsen Company TOP MID-YEAR MOMENTS

GRAMMY GAINS

The 60th Annual proved to be a big night in sales bumps for Canadian artists, led by , who took home the coveted Best New Artist trophy, and , who swept all six of his nominated categories.

ALESSIA CARA Best New Artist - 421% album sales gain, 153% digital track gain, 25% On-Demand streaming gain

LEONARD COHEN Best Rock Performance - 9% Audio consumption increase THE WEEKND The Weeknd - Best Album BRUNO MARS 205% sales gain for 24K Magic, 10% On-Demand streaming increase for “That’s What I ”. 3.5 million On-Demand streams for “Finesse ()” with

8 Copyright © 2018 The Nielsen Company STREAMING SURGE

ALBUM AUDIO, ON-DEMAND DRIVES RECORD FIRST HALF FOR MUSIC CONSUMPTION

Total album audio consumption continues to surge in 2018, surpassing 2017’s record figures. Overall album audio consumption increased 18.1% to 27 million units, up from 23 million during the same period in 2017. Leading the charge was substantial growth for on-demand audio and video streaming, which grew a combined 48.7%. The increased activity helped continued declines in album sales, which declined 17.1% to 6.7 million units and digital song sales, which slipped 21.8% to 24.9 million units.

HIP-HOP’S ASCENT

R&B/HIP-HOP CONTINUES TO LEAD AT STREAMING SERVICES, RADIO

R&B/Hip-hop continues to grow, with 21.3% of total album audio equivalent volume (album + TEA + audio SEA.) Along with big consumption numbers from international stars of the genre and the continued success of Canadians Drake and The Weeknd, a number of breakout Canadian urban acts have contributed to the genre’s explosion.

Juno Award-winning singer- and have accumulated over 28 million and 11 million audio on-demand streams, respectively, during the first half of 2018, while rappers Nav and Tory Lanez have totaled 58 million and 62 million audio on-demand streams, respectively, after releasing new albums during the first six months of 2018.

Copyright © 2018 The Nielsen Company 9

Copyright © 2017 The Nielsen Company RADIO SPOTLIGHT

HOW CANADIAN ARTISTS RULED THE AIRWAVES

At CHR, The Weeknd’s team-up with , “Pray For Me,” spent two weeks at No. 1, marking the singer’s third chart-topping hit at the format. With “Body,” duo became the first Canadian act to top the format chart with their first charted single since ’s “Complicated” in 2002.

In the Country format, scored his fifth No. 1 (and fourth straight) Country hit with “Sleepin’ Around.” Dean Brody (pictured right) picked up his third No. 1 and first since 2013 with “8th Day.” And newcomer Lindsay Ell scored first No. 1 song with “Criminal.”

The Sheepdogs picked up their third No. 1 song on the chart with “I’ve Got A Hole Where My Heart Should Be.” In , Arcade Fire’s “Creature Comfort” gave the band it’s third chart-topper at the format, while breakouts Black Pistol Fire scored a No. 1 hit with their first charted song, “Lost Cause.”

DRAKE

THE RAP SUPERSTAR’S REIGN CONTINUES WITH 14 WEEKS AT NO. 1 ON THE HOT 100 AND BLOCKBUSTER NEW ALBUM

Drake made a triumphant return to the chart with singles “God’s Plan” and “Nice For What,” which have spent a combined 14 of the first 26 weeks of the year at No. 1 on the Billboard Canadian Hot 100, with 98 million and 49 million on-demand streams, respectively.

The singles previewed Drake’s blockbuster album Scorpion, which kicked off its first weekend of release on June 29 with a combined 33 million streams for its tracks.

He also scored a top 5 peak with “Yes Indeed,” a duet with Lil Baby and a No. 2 peak as a featured artist on BlocBoy JB’s first charted song, “Look Alive.”

10 Copyright © 2018 The Nielsen Company JUNOS BY THE NUMBERS

DANIEL CAESAR, JESSIE REYEZ, SHAWN MENDES POST BIGGEST GAINS FROM AWARDS BROADCAST

The 2018 Juno Awards, which aired March 25 on CBC Television, marked Canada’s biggest celebration of its homegrown artists. The ceremony prompted double- digit gains for many of the night’s biggest winners, including: Daniel Caesar (R&B/Soul Recording Of The Year), whose album sales received a 160% increase; Shawn Mendes (Fan Choice, Single Of The Year), who saw a 134% increase in On-Demand Streams; Jessie Reyez (Breakthrough Artist Of The Year), who posted a 129% lift in On-Demand Streams, and the late (Artist Of The Year, Adult Alternative Album Of The Year, Of The Year) whose catalogue saw a 111% boost in On-Demand Streams.

Copyright © 2018 The Nielsen Company 11

Copyright © 2017 The Nielsen Company WORLD CUP 2018

OFFICIAL ANTHEMS OF PRESENT AND PAST SCORE BIG AUDIENCE GAINS

As World Cup fever continues in through July 15 (and comes to Canada in 2026), FIFA’s two official anthems have begun to find an audience in Canada. ’s “Live It Up,” featuring and , posted big gains in the week prior to the June 14 kickoff: a 320% lift in Digital Track Sales, an 8% increase in Audio Streams, a 444% surge in On-Demand Video Streams and a 93% increase in Airplay Audience.

Jason Derulo’s anthem for Coca-Cola, “Colors,” posted a 10% lift in song consumption during the same time period, while ’s 2014 anthem “” saw a 60% combined bump in song sales and streaming as fans revisited past favorites. Canadian superstar Shawn Mendes recorded a Portuguese-language version of his current hit single “In My Blood” which was adopted as the theme song for the Portugal team.

CANADIAN ARTISTS SCORE NO. 1 ALBUMS

THE WEEKND, SHAWN MENDES LEAD A SUCCESSFUL FIRST SIX MONTHS FOR CANADIAN ACTS

Canadian superstars The Weeknd’s and Shawn Mendes’ self-titled album each debuted at the top of the album equivalent consumption chart in the first half of 2018, with 19,000 in album equivalent consumption in its first week and 32,000 in album equivalent consumption, respectively. Each artist tallied their third consecutive No. 1 album.

Tory Lanez scored his first No. 1 album with Memories Don’t Die (8,400 album equivalent units). Three other Canadian artists, Jim Cuddy, Éric Lapointe and Coeur de pirate, each picked up the top-selling album sales total during each of their albums’ first week of release.

12 Copyright © 2018 The Nielsen Company RECORD STORE DAY RECAP

ANNUAL CELEBRATION POSTS YEAR-OVER-YEAR VINYL SALES LIFT

Now in its 11th year, Record Store Day exclusive releases helped vinyl sales total over 27,000 units for the week of the celebration (April 20-26). The total accounted for a 96% increase in vinyl sales over Record Store Day in 2017.

Neil Young’s Roxy: ’s the Night Live, ’s 1999, ’ Live At The Matrix Part 2, David Bowie’s Bowie Now and Arcade Fire’s EP were among the top album sellers, while titles from Led Zeppelin, The Sheepdogs and Bowie were popular among single releases.

Record Store Day continues the growth of vinyl sales, which YTD are up 66.6% compared to the first six months of 2017.

Copyright © 2018 The Nielsen Company 13

Copyright © 2017 The Nielsen Company MORE MID-YEAR HIGHLIGHTS

Kendrick Lamar’s all-star to Black Panther is released, eventually becoming the year’s third most-consumed album to date.

XXXTentacion’s album ? debuts at No. 1 on the Billboard Canadian

Camila Cabello tops the Billboard Albums chart, powered by 15 million Canadian Hot 100 and Billboard Canadian audio on-demand streams in its first Albums charts with her single “Havana” week. Following the rapper’s death (127 million streams to date) and on June 18, sales of the album surged debut solo album, Camila (12,000 to 10,400 in album equivalent units. first-week album equivalent consumption units), respectively. JANUARY

Music executive Scott Borchetta premieres new Canadian music show

” with superstar mentors including , Alessia Cara, Fergie, Boy George, of

OneRepublic and Nikki Sixx of Motley Philly native sees a 1,200% Crue. The song “Ain’t Easy” by Elijah digital download sales lift for his song Woods x Jamie Fine reached the top 10 “Dreams and Nightmares” after his at the three pop radio formats. hometown team the Eagles uses the track for their walkout to support his #freemeekmill to get released from prison.

Barenaked Ladies reunite with headlines the Pepsi Steven Page for a performance at the Super Bowl LII Halftime Show two days Juno Awards in and are after releasing his latest album, Man Of inducted into the Canadian Music Hall The Woods. The widely seen performance of Fame. Their catalogue scored a helps Timberlake accumulate 18,000 220% album equivalent consumption total album equivent units increase for the week of the Awards. for Woods’ first week.

14 Copyright © 2018 The Nielsen Company Daniel Caesar wins the inaugural Nielsen Talent Development Story of the Year at

Cardi B debuts at No. 1 on the Canadian Music Week. His debut Billboard album, Freudian, has totaled with debut album Invasion of over 40,000 album equivalent Privacy, fueled by 12 million audio consumption units since its on-demand streams and over 2017 release. 12,000 in total album equivalent consumption.

Childish Gambino releases the politically charged, instantly viral video for new single “This Is America.” The song debuts at No. 1 on the Billboard Canadian Hot 100 the following week with 6.9 million on-demand streams. JULY

Beyoncé headlines Coachella and live- ’s second album streams her extensively beerbongs & bentleys breaks the choreographed 90-minute record for the highest audio set on YouTube. The set on-demand streams from an breaks YouTube’s live- album in a single week, with

stream record for the Tom Cochrane releases a new 43.3 million. The album has the festival and leads to a 119% version of his 1988 single “Big highest consumption total for increase in album sales of League” to benefit victims, the first half of 2018. Beyoncé’s solo catalogue. survivors and families affected by

the April 6th bus crash involving the The SOCAN Awards take place Humboldt Broncos ice hockey team. in , with Songwriter Cochrane’s 2018 mix posts 15,000 of the Year honours going to streams in its first week, while Shawn Mendes and Adam the original version sees a 658% “” Feeney, and increase in on-demand streaming performances from Sarah the week after the tragedy. McLachlan, and Dear Rouge.

Copyright © 2018 The Nielsen Company 15

Copyright © 2017 The Nielsen Company 2018 IN MEMORIAM

1989-2018

1971-2018 AVICII DOLORES O’RIORDAN The Swedish DJ-producer’s death frontwoman’s on April 20 sent his best-known passing on January 15 sparked single, “Wake Me Up,” into the No. 8 a 2,158% growth in the band’s position on the Billboard Canadian 1998-2018 total catalogue consumption for Hot 100 on May 1, fueled by 2.7 the reporting week. The group’s million Canadian streams (a 953% XXXTENTACION best-of album, 20th Century increase from the week before). The rapper already had Masters - The Millennium Collection, His 2013 album True re-entered the 2018’s 15th most-consumed landed at No. 9 on the Billboard Billboard Canadian Albums chart album with ? at of his Canadian Albums chart, while at No. 12. death on June 18. For the three singles, “Zombie,” “Dreams” reporting week following his and “Linger” each entered the top passing, the album jumped to 10 on the chart. No. 1 on the Billboard Canadian Albums chart while his single,

1937-2018 “Sad!,” jumped to No. 1 on the chart and No. RONNIE PROPHET the Billboard Canadian The -born country star Hot 100. His catalogue posted hosted and performed on a total album equivalnet numerous Canadian TV shows consumption increase of in the 1970s, including “Grand 477% over the previous week. Old Country” and “The Ronnie Prophet Show.” Between the ‘70s and ‘80s, he won two Juno Awards and he was inducted into the Canadian Hall of Fame in 1999. Prophet had 11 Canadian Top 20 hits and three Top 50 hits in the US.

16 Copyright © 2018 The Nielsen Company THE YEAR SO FAR FOR CANADIAN ARTISTS (DECEMBER 29, 2017 - JUNE 28, 2018)

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Drake 290,000

2 The Weeknd 125,000

3 Shawn Mendes 112,000

4 71,000

5 Tory Lanez 47,000

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Shawn Mendes Shawn Mendes 71,000 TOP 5 ALBUMS 2 The Weeknd My Dear Melancholy 53,000

3 Drake 42,000

4 The Weeknd Starboy 38,000

5 Éric Lapointe Délivrance 38,000

1 Drake God's Plan 759,000

2 Drake Nice For What 373,000

3 Loud Luxury Feat. Brando Body 297,000

4 The Weeknd & Kendrick Lamar Pray For Me 252,000

5 The Weeknd 199,000

1 Elijah Woods x Jamie Fine Ain't Easy 43,000

2 The Weeknd & Kendrick Lamar Pray For Me 40,000

3 Felix Cartal Get What You Give 40,000

4 Loud Luxury Feat. Brando Body 37,000

5 PDA 32,000

Copyright © 2018 The Nielsen Company 17

Copyright © 2017 The Nielsen Company THE YEAR SO FAR IN POP (DECEMBER 29, 2017 - JUNE 28, 2018)

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 202,000

2 Shawn Mendes 112,000

3 P!nk 103,000

4 97,000

5 94,000

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Ed Sheeran Divide 148,000 TOP 5 ALBUMS 2 Camila Cabello Camila 94,000

3 Various Artists The Greatest Showman 73,000

4 P!nk 73,000

5 Shawn Mendes Shawn Mendes 71,000

1 Ed Sheeran Perfect 644,000

2 Camila Cabello Feat. Havana 589,000

3 & Meant To Be 392,000

4 , & The Middle 329,000

5 & Anne-Marie Friends 319,000

1 Ed Sheeran Perfect 65,000

2 Camila Cabello Feat. Young Thug Havana 58,000

3 Zedd, Maren Morris & Grey The Middle 49,000

4 Bebe Rexha & Florida Georgia Line Meant To Be 47,000

5 Elijah Woods x Jamie Fine Ain't Easy 43,000

18 Copyright © 2018 The Nielsen Company THE YEAR SO FAR IN ROCK (DECEMBER 29, 2017 - JUNE 28, 2018)

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 107,000

2 90,000

3 Metallica 80,000

4 The Tragically Hip 71,000

5 Elvis Presley 59,000

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Imagine Dragons Evolve 75,000

2 Éric Lapointe Délivrance 38,000

3 The Tragically Hip Yer Favourites 33,000

4 Nation Of Two 29,000

5 Queen Platinum Collection 27,000

1 Imagine Dragons Thunder 314,000

2 Imagine Dragons Believer 228,000

3 Portugal. The Man 167,000

4 Halsey 164,000

5 Bad Wolves Zombie 158,000

1 Portugal. The Man Feel It Still 46,000

2 Imagine Dragons Thunder 45,000

3 Imagine Dragons Whatever It Takes 35,000

4 Halsey Bad At Love 32,000

5 Alice Merton No Roots 20,000

Copyright © 2018 The Nielsen Company 19

Copyright © 2017 The Nielsen Company THE YEAR SO FAR IN R&B/HIP-HOP (DECEMBER 29, 2017 - JUNE 28, 2018)

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Post Malone 290,000

2 Drake 249,000

3 196,000

4 XXXTentacion 134,000

5 126,000

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Post Malone beerbongs & bentleys 206,,000

2 Various Artists Black Panther: The Album 107,000

3 Migos Culture Ii 990,000

4 Cardi B Invasion Of Privacy 86,000

5 Post Malone Stoney 84,000

1 Drake God's Plan 759,000

2 Post Malone Feat. Ty Dolla $ign Psycho 458,000

3 Post Malone Feat. Rockstar 437,000

4 Drake Nice For What 373,000

5 BlocBoy JB Feat. Drake Look Alive 359,000

1 Bruno Mars & Cardi B Finesse 48,000

2 The Weeknd & Kendrick Lamar Pray For Me 40,000

3 Drake God's Plan 26,000

4 The Weeknd Die For You 26,000

5 NF Let You Down 22,000

20 Copyright © 2018 The Nielsen Company THE YEAR SO FAR IN COUNTRY (DECEMBER 29, 2017 - JUNE 28, 2018)

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 96,000

2 Luke Bryan 58,000

3 56,000

4 48,000

5 Alan Jackson 48,000

ALBUM + TEA + ON-DEMAND AUDIO SEA

1 Keith Urban Graffiti U 71,000

2 Jason Aldean 31,000

3 This One's For You 30,000

4 Life Changes 29,000

5 Kane Brown Kane Brown 26,000

1 Bebe Rexha & Florida Georgia Line Meant To Be 392,000

2 Kane Brown 135,000

3 Thomas Rhett Marry Me 134,000

4 Dan + Shay Tequila 127,000

5 120,000

1 Bebe Rexha & Florida Georgia Line Meant To Be 47,000

2 Dierks Bentley Woman, Amen 22,000

3 Thomas Rhett Marry Me 21,000

4 Luke Bryan 21,000

5 Jordan Davis 20,000

Copyright © 2018 The Nielsen Company 21

Copyright © 2017 The Nielsen Company 2018 BILLBOARD MID-YEAR CHARTS POWERED BY NIELSEN MUSIC

TOP 10 ARTISTS

Rank Total Album Equivalent On-Demand Audio Artist Album Sales Digital Songs On-Demand Consumption StreamingAudio Streams

1 Post Malone 333,000 38,000 223,000 344,765,000

2 Drake 283,000 8,000 226,000 328,136,000

3 Ed Sheeran 276,000 59,000 312,000 167,702,000

4 Eminem 240,000 64,000 193,000 169,300,000

5 XXXTentaction 161,000 8,000 84,000 177,338,000

6 Migos 151,000 9,000 72,000 164,153,000

7 The Weeknd 144,000 21,000 67,000 146,303,000

8 Imagine Dragons 143,000 28,000 255,000 80,006,000

9 Kendrick Lamar 132,000 18,000 73,000 136,854,000

10 Shawn Mendes 130,000 40,000 123,000 90,753,000

TOP CANADIAN ARTISTS BY CONSUMPTION

Rank Total Album Equivalent On-Demand Audio Artist Album Sales Digital Songs Digital SongOn-Demand Sales Consumption StreamingAudio Streams

1 Drake 283,000 8,000 226,000 328,136,000

2 The Weeknd 144,000 21,000 67,000 146,303,000

3 Shawn Mendes 130,000 40,000 123,000 90,753,000

4 The Tragically Hip 74,000 39,000 43,000 40,903,000

5 Tory Lanez 51,000 4,000 12,000 62,665,000

6 Éric Lapointe 48,000 41,000 19,000 6,408,000

7 Shania Twain 44,000 26,000 26,000 16,987,000

8 43,000 11,000 41,000 17,449,000

9 NAV 43,000 1,000 9,000 57,913,000

10 41,000 3,000 22,000 35,947,000

22 Copyright © 2018 The Nielsen Company TOP 10 ARTIST RANKED BY ON-DEMAND AUDIO STREAMS

Rank Artist STREAMING ON-DEMAND AUDIO

1 Post Malone 344,765,000

2 Drake 328,136,000

3 XXXTentacion 177,338,000

4 Eminem 169,300,000

5 Ed Sheeran 167,702,000

6 Migos 164,153,000

7 The Weeknd 146,303,000

8 Kendrick Lamar 136,854,000

9 123,476,000

10 J. Cole 107,934,000

TOP 10 ALBUMS (ALBUM SALES + TEA + ON-DEMAND AUDIO SEA)

Total Album Album Song On-Demand Rank Artist Title Equivalent Sales Sales Audio Streams Consumption

1 Post Malone Beerbongs & Bentleys 206,000 29,000 162,000 241,600,000

2 Ed Sheeran Divide 148,000 50,000 266,000 107,589,000

3 Various Artists Black Panther: The Album 107,000 16,000 100,000 121,726,000

4 Camila Cabello Camila 94,000 16,000 196,000 87,473,000

5 Migos Culture Ii 90,000 3,000 55,000 122,587,000

6 Cardi B Invasion Of Privacy 86,000 8,000 92,000 103,234,000

7 Post Malone Stoney 84,000 9,000 61,000 103,132,000

8 XXXTentacion ? 77,000 3,000 51,000 102,150,000

9 Imagine Dragons Evolve 75,000 21,000 209,000 49,987,000

10 Eminem Revival 74,000 25,000 89,000 59,013,000

Copyright © 2018 The Nielsen Company 23

Copyright © 2017 The Nielsen Company TOP 10 ALBUMS (TOTAL SALES)

Rank Artist Title Sales

1 Keith Urban Graffiti U 58,000

2 P!nk Beautiful Trauma 51,000

3 Ed Sheeran Divide 49,000

4 Various Artists The Greatest Showman 39,000

5 Éric Lapointe Délivrance 37,000

6 Shawn Mendes Shawn Mendes 33,000

7 Post Malone beerbongs & bentleys 29,000

8 Justin Timberlake 26,000

9 Eminem Revival 25,000

10 Elvis Presley 40 Years On 23,000

TOP 10 DIGITAL ALBUMS

Rank Artist Title Sales

1 Various Artists The Greatest Showman 27,000

2 Ed Sheeran Divide 16,000

3 Justin Timberlake Man Of The Woods 14,000

4 Post Malone beerbongs & bentleys 13,000

5 Imagine Dragons Evolve 11,000

6 Shawn Mendes Shawn Mendes 11,000

7 The Weeknd My Dear Melancholy 11,000

8 Eminem Revival 10,000

9 Jim Cuddy Constellation 9,000

10 Various Artists Black Panther: The Album 9,000

24 Copyright © 2018 The Nielsen Company TOP 10 PHYSICAL CD ALBUMS

Rank Artist Title Sales

1 Keith Urban Graffiti U 55,000

2 P!nk Beautiful Trauma 42,000

3 Ed Sheeran Divide 32,000

4 Éric Lapointe Délivrance 31,000

5 Elvis Presley 40 Years On 23,000

6 Shawn Mendes Shawn Mendes 22,000

7 BTS : Tear 18,000

8 Various Artists 2018 17,000

9 Boarding House Reach 17,000

10 Marc Hervieux Nos Chansons 16,000

TOP 10 LP VINYL ALBUMS

Rank Artist Title Sales

1 Various Artists Guardians Of The Galaxy: Awesome Mix 7,000

2 Jack White Boarding House Reach 4,000

3 Kendrick Lamar Damn. 2,000

4 & The Wailers Legend 2,000

5 Arctic Monkeys Tranquility Base Hotel & Casino 2,000

6 2,000

7 Leon Bridges Good Thing 2,000

8 Floyd The Dark Side Of The Moon 2,000

9 Childish Gambino Awaken My Love 1,000

10 Metallica Garage Days 1,000

Copyright © 2018 The Nielsen Company 25

Copyright © 2017 The Nielsen Company TOP 10 DIGITAL SONG CONSUMPTION

Song Sales w/ SES Rank Artist Song Song Sales Streaming On-Demand Audio On-Demand Audio

1 Drake God's Plan 591,000 107,000 72,614,000

2 Ed Sheeran Perfect 410,000 165,000 36,841,000

3 Post Malone Feat. Ty Dolla $ign Psycho 351,000 50,000 45,126,000

4 Camila Cabello Feat. Young Thug Havana 335,000 122,000 31,882,000

5 Post Malone Feat. 21 Savage Rockstar 326,000 57,000 40,389,000

6 Drake Nice For What 306,000 45,000 39,053,000

7 BlocBoy JB Feat. Drake Look Alive 291,000 23,000 40,187,000

8 Bebe Rexha & Florida Georgia Line Meant To Be 283,000 91,000 28,837,000

9 Loud Luxury Feat. Brando Body 276,000 66,000 31,485,000

10 Zedd, Maren Morris & Grey The Middle 252,000 63,000 28,419,000

TOP 10 SONGS ON-DEMAND STREAMS (AUDIO + VIDEO)

Rank Artist Song On-Demand Streams

1 Drake God's Plan 97,772,000

2 Ed Sheeran Perfect 71,907,000

3 Camila Cabello Feat. Young Thug Havana 69,969,000

4 Post Malone Feat. Ty Dolla $ign Psycho 61,244,000

5 Post Malone Feat. 21 Savage Rockstar 57,006,000

6 BlocBoy JB Feat. Drake Look Alive 50,465,000

7 Drake Nice For What 49,088,000

8 Bebe Rexha & Florida Georgia Line Meant To Be 45,166,000

9 & 42,245,000

10 Marshmello & Anne-Marie Friends 40,382,000

26 Copyright © 2018 The Nielsen Company TOP 10 SONGS ON-DEMAND AUDIO STREAMS

Rank Artist Song On-Demand Audio Streams

1 Drake God's Plan 72,614,000

2 Post Malone Feat. Ty Dolla $ign Psycho 45,126,000

3 Post Malone Feat. 21 Savage Rockstar 40,388,000

4 BlocBoy JB feat. Drake Look Alive 40,187,000

5 Drake Nice For What 39,053,000

6 Ed Sheeran Perfect 36,840,000

7 Camila Cabello Feat. Young Thug Havana 31,881,000

8 Loud Luxury Feat. Brando Body 31,485,000

9 Kendrick Lamar & Sza 30,164,000

10 Bebe Rexha & Florida Georgia Line Meant To Be 28,836,000

TOP 10 SONGS ON-DEMAND VIDEO STREAMS

Rank Artist Song On-Demand Video Streams

1 Camila Cabello Feat. Young Thug Havana 38,088,000

2 Ed Sheeran Perfect 35,067,000

3 Drake God's Plan 25,158,000

4 Luis Fonsi & Daddy Yankee Despacito 23,995,000

5 Ed Sheeran 18,300,000

6 Childish Gambino This Is America 17,852,000

7 Bruno Mars & Cardi B Finesse 17,469,000

8 Imagine Dragons Thunder 17,427,000

9 Post Malone Feat. 21 Savage Rockstar 16,618,000

10 Bebe Rexha & Florida Georgia Line Meant To Be 16,329,000

Copyright © 2018 The Nielsen Company 27

Copyright © 2017 The Nielsen Company TOP 10 DIGITAL SONG SALES

Rank Artist Song Sales

1 Ed Sheeran Perfect 165,000

2 Camila Cabello Feat. Young Thug Havana 122,000

3 Drake God's Plan 107,000

4 Bebe Rexha & Florida Georgia Line Meant To Be 91,000

5 Imagine Dragons Thunder 83,000

6 Bad Wolves Zombie 77,000

7 Imagine Dragons Whatever It Takes 73,000

8 Loud Luxury Feat. Brando Body 66,000

9 Justin Timberlake Feat. Chris Stapleton Something 66,000

10 Eminem Feat. Ed Sheeran River 65,000

TOP 10 BASED ON PLAYS

Rank Artist Song Plays

1 Ed Sheeran Perfect 65,000

2 Camila Cabello Feat. Young Thug Havana 58,000

3 Zedd, Maren Morris & Grey The Middle 49,000

4 Bruno Mars & Cardi B Finesse 48,000

5 Bebe Rexha & Florida Georgia Line Meant To Be 47,000

6 Portugal. The Man Feel It Still 46,000

7 Imagine Dragons Thunder 45,000

8 Elijah Woods x Jamie Fine Ain't Easy 43,000

9 x Marshmello Wolves 41,000

10 The Weeknd & Kendrick Lamar Pray For Me 40,000

28 Copyright © 2018 The Nielsen Company TOP 10 CANADIAN ARTISTS BY AIRPLAY

Rank Artist Song Play

1 Elijah Woods x Jamie Fine Ain't Easy 43,000

2 The Weeknd & Kendrick Lamar Pray For Me 40,000

3 Felix Cartal Get What You Give 40,000

4 Loud Luxury Feat. Brando Body 37,000

5 Scott Helman PDA 32,000

6 Bend 31,000

7 Shawn Mendes In My Blood 27,000

8 Cautious 26,000

9 Drake God's Plan 26,000

10 Bulow Not A Love Song 26,000

Copyright © 2018 The Nielsen Company 29

Copyright © 2017 The Nielsen Company SHARE OF TOTAL VOLUME BY FORMAT & GENRE

Total Physical Album Digital Album Digital Song On-Demand Genre Total Album Volume* Sales Sales Sales Sales Audio Streams

R&B / Hip- Hop 21.3% 10.8% 14.7% 13.9% 16.2% 25.9%

Alt. Rock 12.1% 17.5% 16.1% 19.8% 11.2% 10.2%

Hard Rock 6.1% 13.5% 14.7% 11.5% 5.2% 3.5%

Country 7.4% 10.3% 12.0% 7.4% 10.2% 6.0%

Latin 1.3% 0.2% 0.2% 0.2% 1.7% 1.6%

Electronic / Dance 5.4% 1.9% 1.2% 3.0% 6.7% 6.6%

Christian / Gospel 1.1% 1.6% 1.2% 2.4% 1.4% 0.9%

Children 0.6% 0.5% 0.6% 0.4% 0.8% 0.6%

Jazz 0.8% 1.6% 1.7% 1.4% 0.5% 0.6%

Classical 1.0% 2.2% 2.2% 2.1% 0.6% 0.6%

Read as 21.3% of Total Album Sales comes from R&B/Hip-Hop genre * Total Volume = Albums + TEA + On-Demand Audio SEA

SHARE OF TOTAL AUDIO ALBUM EQUIVALENT CONSUMPTION BY FORMAT

Industry Total 15% 9% 9% 66%

R&B/Hip Hop 6% 6% 7% 80%

Alt. Rock 20% 15% 9% 56%

Hard Rock 37% 18% 8% 37%

Country 25% 9% 13% 53%

Latin 2% 2% 12% 84%

Electronic/Dance 3% 5% 11% 80%

Christian/Gospel 16% 19% 11% 53%

Children 16% 6% 12% 66%

Jazz 33% 17% 5% 46%

Classical 36% 19% 6% 38%

Physical Albums Digital Albums Digital Track Sales (TEA) On-Demand Audio Streams (SEA)

30 Copyright © 2018 The Nielsen Company ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Copyright © 2018 The Nielsen Company 31

Copyright © 2017 The Nielsen Company THE SCIENCE BEHIND WHAT’S NEXTTM

32 Copyright © 2018 The Nielsen Company