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64Th Annual Advertising Hall of Fame Induction Ceremony, His Remarks Will Be Directed to Two Young People in the Audience: His Grandchil- Dren, Ages 5 and 10
SPECIAL ADVERTISING SECTION OF ADVERTISING AGE By Nancy Giges Since its beginning in 1948, the American Advertising Federation’s Advertising Hall of Fame has honored the extraordinary achievements of advertising leaders, their signifi- cant professional contributions to the advertising industry and their personal contri- butions to society. For the 64th year, members of the advertising industry are gathering in New York to honor a class of seven individuals and one corporation being inducted into the pres- tigious Advertising Hall of Fame for their lifetime achievements. The inductees are: Rance Crain, president, Crain Communications Inc., and editor in chief, Advertising Age Bob Giraldi, president, Giraldi Media, and film director Philip H. Knight, co-founder and chairman, NIKE Inc. Shelly Lazarus, chairman emeritus, Ogilvy & Mather Byron E. Lewis Sr., founder and chairman emeritus, UniWorld Group Inc. Gerry Rubin, co-founder, RPA Bob Scarpelli, former chairman and chief creative officer, DDB Worldwide McDonald’s Corporation “It’s an all-star lineup: people who have broken new barriers, forged new ground,” says Draftfcb CEO-President Laurence Boschetto, chairman of this year’s Advertising Hall of Fame. “Everybody is brilliant in their own right.” April 29, 2013 Advertising Hall of Fame C1 Individuals selected have had exceptionally distinguished and extraordinary ca- legend is someone who inspires, who has consistently—year in and year out—dem- reers in the U.S. or for an American company abroad. They must meet four key crite- onstrated an exemplary track record of doing extraordinary things to make the in- ria: to have completed their primary careers or had careers spanning at least 35 years, dustry the best it can be,” he says. -
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21212017 Steve Fedder: Lessons from 'The Founder' -Maryland Daily Record My l<ccount Subscnbe LOG OUT UOII T 1.IISS Lorola's Sellinge, School to conduct semnars for aspuing maoagers Search .. ltlllllUR•JHt]Maryland's 1,usted source for business, legal and government news SUBSCRIBE 1/1.\V BUSlll[SS MIIIJ\POI.IS COW,lrll 1/\RV SP[CIJ\LS£CTIOIIS PUl31 IC NOTICES I EVEtlTS SfllVICES I C011TACT us EDITOR'S PICKS CONTACT US O.u best. right nr,.v. Call us at {443) 524-8100, or email or visit, Bills seek to codify court Steve Fedder: Lessons from 'The Founder' wling on services for .1. 81: CO'TlfOC11t2ry: Ste.e Fedder © FOOrua,y2 , 2017 developmentally disabled .,\ Ill foster dlildren The new film "The Founder" is an ironically titled story of how the real-life Ray Kroc leveraged a single L,•He�tho2rc.Gb..J"I I f.::.L. 2 fastfood restaurant Dick and Mac McDonald started Into an international franchise phencmenon - without the brothers. A dark and mostly realistic biopic, the film reveals that the self-described visionary Kroc was neither Ex·Daftimore prosecutor has the founder of McDonald's ncr the founder of modern franchising, yet he is often mistakenly credited with role In ethics review of state both. (Isaac Singer, the inventor of the Singer sewing machines is generally credited with having started delegate franchising in the United States in the 1850s. Still, the film offers some real world franchise insights. FEATURED VIDEO L, &).1n P. Sei:-s I F� ::-. t Michael Keaton is brilliantly cast as Ray Kroc, an ambitious-but-less-than successful salesman of milkshake ttoganpushes a9('nd.l, Annapolis Ignores Trump, In thlrrl Stata machines to drive-in style restaurants of the early 1950s. -
Mcdonald's and the Rise of a Children's Consumer Culture, 1955-1985
Loyola University Chicago Loyola eCommons Dissertations Theses and Dissertations 1994 Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985 Kathleen D. Toerpe Loyola University Chicago Follow this and additional works at: https://ecommons.luc.edu/luc_diss Part of the History Commons Recommended Citation Toerpe, Kathleen D., "Small Fry, Big Spender: McDonald's and the Rise of a Children's Consumer Culture, 1955-1985" (1994). Dissertations. 3457. https://ecommons.luc.edu/luc_diss/3457 This Dissertation is brought to you for free and open access by the Theses and Dissertations at Loyola eCommons. It has been accepted for inclusion in Dissertations by an authorized administrator of Loyola eCommons. For more information, please contact [email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License. Copyright © 1994 Kathleen D. Toerpe LOYOLA UNIVERSITY OF CHICAGO SMALL FRY, BIG SPENDER: MCDONALD'S AND THE RISE OF A CHILDREN'S CONSUMER CULTURE, 1955-1985 A DISSERTATION SUBMITTED IN CANDIDACY FOR THE DEGREE OF DOCTOR OF PHILOSOPHY DEPARTMENT OF HISTORY BY KATHLEEN D. TOERPE CHICAGO, ILLINOIS MAY, 1994 Copyright by Kathleen D. Toerpe, 1994 All rights reserved ) ACKNOWLEDGEMENTS I would like to thank McDonald's Corporation for permitting me research access to their archives, to an extent wider than originally anticipated. Particularly, I thank McDonald's Archivist, Helen Farrell, not only for sorting through the material with me, but also for her candid insight in discussing McDonald's past. My Director, Lew Erenberg, and my Committee members, Susan Hirsch and Pat Mooney-Melvin, have helped to shape the project from its inception and, throughout, have challenged me to hone my interpretation of McDonald's role in American culture. -
Measuring Progress in Nutrition and Marketing To
Measuring Progress in Nutrition and Marketing to Children and Teens Fast Food FACTS 2013: Measuring Progress in Nutrition and Marketing to Children and Teens Authors: Jennifer L. Harris, PhD, MBA Marlene B. Schwartz, PhD Christina R. Munsell, MS, RD Cathryn Dembek, MBA Sai Liu, MPH Megan LoDolce, MA Amy Heard, BA Frances Fleming-Milici, PhD Bridgette Kidd, MS, RD Yale Rudd Center for Food Policy & Obesity November, 2013 Acknowledgements We would like to thank the following people for their valuable assistance in collecting data and preparing the report: Monica Chen Solomon Gezari Renee Gross Carol Hazen Maia Hyary Kelsey Lin Susan Munsell Megan Murphy Ida Tsutsumi-Acuna Lindsey Wahlstrom Thank you to our colleagues at the Rudd Center, especially Megan Orciari, Patrick Mustain, and Tricia Wynne. We thank Cavich Creative, LLC and Chris Lenz for the assistance in preparing the manuscript and website. Finally, we thank the leadership and staff at the Robert Wood Johnson Foundation, with special thanks to C. Tracy Orleans, Kathryn Thomas, and the rest of the Childhood Obesity Team. Support for this research was provided by a grant from the Robert Wood Johnson Foundation. Table of Contents Tables and Figures .............................................................................iii Executive Summary .............................................................................v Background . .9 Results ........................................................................................13 Overview of fast food market.....................................................................13 -
The Founder 7 Stars out of 10
FILM PEOPLE OF BY FILM PEOPLE R FILM PEOPLE FO Movie Title: The Founder 7 stars out of 10 Starring: Michael Keaton Nick Oerman John Carrol Lynch Linda Cardellini B.J.Novak Laura Dern Writer: Robert D Siegel Director: John Lee Hancock First o, it could have been a solid 8 possibly an 8 1/2. But because they lmed in Georgia for the location of the rst McDonald’s hamburger stand, instead of San Bernardino, California or at least somewhere that looked like San Bernardino, it lost 1 to 1 1/2 stars. There is no other corporate brand more widely known in the world than McDonalds. So why blow it by not making it authentic in the movie? There are two reasons that this is a big deal to me. I believe in authentic history, not the fabricated version that Hollywood so often spews forth. When you start a lm with "based on a true story" should it not start out true? There is no way to mistake the desert of San Bernardino, CA with the foliage and soft rolling hills of Georgia. I get it, Hollywood: the lm rebates are better in Georgia, but when you are making a movie about the most iconic corporation in the world, lm it in the right location. It matters. It would be like lming a movie about the Daytona 500 and using Anchorage Alaska as the backdrop. It starts the lm out as unbelievable. But soon the acting, script and DP work makes you temporarily forget that huge faux pas. -
FOME DE PODER a Verdadeira História Do Fundador Do Mcdonald's
Ray Kroc com Robert Anderson FOME DE PODER A verdadeira história do fundador do McDonald's tradução TÁSSIACARVALHO SÃO PAULO, 2018 Fome de poder: a verdadeira história do fundador do McDonald’s Grinding it Out: The Making of McDonald’s Copyright © 1977 by Ray A. Kroc. Posfácio Copyright © 1987 by Robert Anderson. All rights reserved. Reprinted by arrangement with McGraw-Hill Education. Brazilian edition Copyright © 2018 by Novo Século Editora Ltda. All rights reserved. McDonald's, Big Mac, Filet-O-Fish, Quarter Pounder, Egg McMuffin, Ronald McDonald, McDonald's All-American Band e os arcos dourados são marcas registradas de propriedade da McDonald's Corporation. EDITORIAL Jacob Paes • João Paulo Putini • Nair Ferraz • Rebeca Lacerda • Renata de Mello do Vale • Vitor Donofrio TRADUÇÃO: Tássia Carvalho PREPARAÇÃO:: Fernanda Guerriero CAPA: Brenda Sório PROJETO GRÁFICO E DIAGRAMAÇÃO: João Paulo Putini REVISÃO: Alline Salles (AS Edições) COORDENAÇÃO DE EBOOK Jacob Paes DESENVOLVIMENTO DE EBOOK Loope – design e publicações digitais | www.loope.com.br Texto de acordo com as normas do Novo Acordo Ortográfico da Língua Portuguesa (1990), em vigor desde 1º de janeiro de 2009. Dados Internacionais de Catalogação na Publicação (CIP) Kroc, Ray Fome de poder : a verdadeira história do fundador do McDonald’s Ray Kroc, Robert Anderson; tradução de Tássia Carvalho. Barueri, SP: Novo Século Editora, 2018. Título original: Grinding it Out: The Making of McDonald’s ISBN: 978-85-67871-94-3 1. Kroc, Ray, 1902-1984 – Biografia 2. McDonald’s Corporation – História 3. Empresários – Estados Unidos – Biografia 4. Restaurantes – Sucesso I. Título 18-0738 CDD647.9543 Índice para catálogo sistemático: 1. -
Overview of Fast Food Market Results
Results Overview of fast food market Fast food market Definition Fast food restaurant Fast food restaurants feature a common menu above the counter and provide no wait staff. Customers typically pay before eating and choose and clear their own tables. They are also known as quick serve restaurants (QSRs). 2010 report focus Twelve restaurants analyzed in detail in the Rudd Center 2010 Fast Food FACTS report.1 2013 report focus Eighteen restaurants analyzed in detail in this report, including the restaurants highlighted in the 2010 report, plus six additional restaurants that met at least one of two criteria: 1) ranked among the top 15 in 2012 U.S. sales, or 2) had child-targeted messages on its website and national TV advertising. Table 3 presents total U.S. sales in 2012 for the top-20 fast Total U.S. sales for the 50 fast food restaurants with the most food restaurants, as well as six additional restaurants that sales reached $157 billion in 2012 – on average, $1,335 ranked in the top-25 for advertising spending on national TV in annually per household.2 McDonald’s remained number one 2012. We also indicate the 12 restaurants that were the focus with $35.6 billion in sales, almost one-quarter of all sales of the 2010 Fast Food FACTS report and the 18 restaurants by the top-50 restaurants and almost three times the sales detailed in this report. of Subway, its closest competitor. Sales at both Subway and Table 3. Fast food restaurant sales Sales ranking Report focus 2012 sales % change 2010 2013 2012 2009 Parent company Restaurant (millions) -
Aslawdog.Com Prst Std Us Postage 817.775.5 3 6 4 Paid Legalinsuranceagency.Com 420 E
WWW.THETEXASLAWDOG.COM PRST STD US POSTAGE 817.775.5 3 6 4 PAID LEGALINSURANCEAGENCY.COM 420 E. LAMAR BLVD. #110 BOISE, ID ARLINGTON, TX 76011 817.618.6381 PERMIT 411 MONTSERRAT OSWALD MAY INSIDE 2021 A New 'Cycle' of Activity 1 The Bet That Spawned the Filet-O-Fish Sandwich These Automotive Myths Are Out of Gas I COME TO FIGHT. I DON’T BARK. I BITE! 2 WWW.THETEXASLAWDOG.COM 817.775.5364 Never Take Motorcycle Safety for Granted Thai Minced Pork Salad 3 Australian Wombats Are Saving the Day! 4 A New ‘Cycle’ Cases We Handle: of Activity • Personal Injury • Car Wreck • Wrongful Death • Truck Wreck And We’re Rolling … n one way or another, we all had to I decided to explore cycling. I had never been cyclists. A 2-ton vehicle enclosed in steel versus adapt and pivot our lives because of much of a cyclist, but out of curiosity, I went to a 20-pound bike enclosed in nothing is never Australian Wombats in Charge COVID-19 over the last year. I had my local Trek bike store to see what they had. going to be an even matchup. been going to the gym to work out Turns out, I was not the only person looking to SAVING LIVES ONE HOLE AT A TIME in the mornings for the last decade, purchase a new bike because of COVID-19. The As many people spend time outdoors and on but like it did for many people, the backlog on orders amounted to wait times of up bikes this spring, here are a few quick tips we pandemic disrupted my routine to several months on some models. -
The Fast Food Industry As a Result of Globalization, As the Title Reveals
UNIVERZITA PALACKÉHO V OLOMOUCI Pedagogická fakulta Katedra anglického jazyka BARBORA BOHDANSKÁ 3. ročník – prezenční studium Obor: anglický jazyk - společenské vědy se zaměřením na vzdělávání “THE McWORLD“ THE FAST FOOD INDUSTRY AS A RESULT OF GLOBALIZATION Bakalářská práce Vedoucí práce: Simon Gill, M.A. OLOMOUC 2010 Prohlašuji, že jsem bakalářskou práci vypracovala samostatně a použila jen uvedených pramenů a literatury. V Olomouci dne 13. dubna 2010 ………………………………….. I owe honest thanks to Simon Gill, M.A. for his kind help, useful comments, valuable advice and motivating support which I appreciate the most. TABLE OF CONTENTS TABLE OF CONTENTS ............................................................................................................ 4 INTRODUCTION ...................................................................................................................... 8 1 GLOBALIZATION ............................................................................................................ 9 1.1 EUROPEANIZATION ............................................................................................. 9 1.2 AMERICANIZATION ........................................................................................... 11 1.3 THE LEVELS OF GLOBALIZATION ................................................................. 11 2 THE HISTORY OF THE FAST FOOD INDUSTRY ...................................................... 13 2.4 THE STORY OF CARL KARCHER .................................................................... 13 2.5 -
Chapter 1- Introduction
1 INTRODUCTION cDonald’s and Ray Kroc (1902–1984), the person most associated with it, were the subjects of the 2016 motion picture The Founder. However, MKroc was not the founder of McDonald’s. Nor was he the source of the early innovations that were the basis of that restaurant chain’sdistribute phenomenal suc- cess. Rather, it was the McDonald brothers—Richard and Maurice—who were the true founders of McDonald’s in 1937 and its realor innovators. Kroc was the ruthless force behind the franchising of McDonald’s restaurants and the eventual creation of what is now a globe-straddling chain of tens of thousands of restau- rants. But even Kroc could not have anticipated that McDonald’s would become the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond post,its point of origin both in the United States and in the fast-food business. It has influenced a wide range of businesses and many other types of organizations. Most generally, it is a global force affecting the way of life of a significant portion of the world.1 That impact continues and is likely to expand throughout the 21st century.2 * This chapter begins with a discussion of McDonaldization, the concept and process that copy,defines this book. After summarizing the basic principles that lie at the base of McDonaldization, its advantages and disadvantages (its “irrationali- ties”) are analyzed. We then turn to a discussion of McDonald’s itself and its rela- tionship to other “brick-and-mortar” consumption sites. -
THE FOUNDER by Robert Siegel INT
FOR YOUR CONSIDERATION BEST ORIGINAL SCREENPLAY Robert Siegel THE FOUNDER by Robert Siegel INT. ED’S DRIVE-IN - KITCHEN - DAY The kitchen of a drive-in restaurant outside St. Louis. It’s 1954. Traveling salesman RAY KROC (52) stands before a sample MIXING MACHINE, making his pitch to the OWNER. RAY KROC Now, I know what you’re thinking: “What the heck do I need a five- spindle for? I barely sell enough shakes to justify my single spindle.” Right? Wrong. (BEAT) Mr. Paulsen, are you familiar with the notion of the chicken and the egg? I mention it because I believe it’s applicable here: Do you not need a Multimixer because you’re not selling enough milk shakes? Or are you not selling enough milk shakes because you don’t have a Multimixer? I firmly believe it’s the latter. You see, your customers, they know that if they order a shake from your establishment, it’s going to be a terrific wait. They’ve ordered one before, and by golly they’re not gonna make that mistake again. But if you had, say, a Prince Castle- brand five-spindle Multimixer with patented direct-drive electric motor, you could greatly increase your ability to produce delicious, frosty milk shakes fast. And before long, mark my words, dollars to donuts, you’d be selling more of those suckers than you can shake a stick at. Increase supply, demand will follow. Chicken and the egg. You follow my logic? Of course you do. You’re a bright, forward- thinking fella who knows a good idea when he hears it. -
Movie Review: ‘The Founder’
Movie Review: ‘The Founder’ NEW YORK – In chronicling the early history of McDonald’s, “The Founder” makes compelling food for thought, if not exactly a happy meal. The drama is based on the true story of Ray Kroc (Michael Keaton), the traveling salesman who initially befriended the McDonald brothers, Richard (Nick Offerman) and Maurice (John Carroll Lynch), but eventually steamrolled over them. Robert Siegel’s screenplay strives to set the record straight about who was actually responsible for the food service behemoth – which today feeds 1 percent of the world’s population, every single day. The story begins in 1954 in suburban Illinois. Kroc is down on his luck selling milkshake machines to small restaurants. When he visits one of his clients, a hamburger stand in California, he is astonished by the efficiency of the operation, where orders are fulfilled in just 30 seconds. This form of “fast food” preparation is the brainchild of the McDonald brothers, who designed the “Speedee” service system based on a streamlined kitchen, strict quality control and a strong employee work ethic. Past attempts to expand the business have failed, so the brothers are content to remain a local concern. Kroc has other ideas, especially when he sees the brothers’ new design for a restaurant with two gleaming golden arches as a striking focal point. He returns home to his neglected wife, Ethel (Laura Dern), with big dreams to franchise the McDonald’s concept coast to coast. Eerily prophetic, Kroc predicts that his restaurants will be a gathering place for families, with the golden arches becoming as seductive a symbol as the flag and even the cross.