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Visitor Experience Development Plan

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Visitor Experience Development Plan Visitor Experience Development Plan 2020 - 2024 Tipperary Local Community Development Committee (LCDC) is the managing body for the European Union Rural Development 2014 -2020 (LEADER) Programme in County Tipperary. This project has been co-funded under the EU Rural Development 2014 -2020 (LEADER) Programme implemented in County Tipperary by North Tipperary Development Company on behalf of the Tipperary LCDC. Acknowledging the assistance of the EU and The European Agricultural Fund for Rural Development: Europe Investing in Rural Areas. Funded by the Irish Government under the National Development Plan 2014 -2020. This project was also funded by Fáilte Ireland, Ireland’s Hidden Heartlands and the Lough Derg Marketing Group. Visitor Experience Development Plan 2020 - 2024 Contributors We would like to thank the very many Todd McNamara McNamara Cottages Peter Mitchell Catchments Scientist, The Local contributors, listed below, who gave Authority Waters programme generously of their time, expertise and Michael Molamphy Coolbawn Cross photography Enda Mooney National Parks and Wildlife Service information. Terry Morgan Coolbawn Quay club, marina and spa Avril Murphy Aglish Residents Development Committee Brian Beck Tipperary County Council Luke Murtagh Tipperary Tourism Colette Bouchier Visit Lorrha Dorrha Aislinn O’Brien SLR Teresa Browne Clareville House Lorraine O’Donnell Inland Fisheries Ireland Paul Brooks Tuamgraney Development Association Roisin O’Grady Cllr Pat Burke Clare County Council Council John Cahill Ballinderry Model Railway Eoin O’Hagan Lough Derg Boat Trips Cllr Ivan Canning Galway County Council Cillian O’Mara My Next Adventure Carole Clarke Wiliamstadt House self-catering Nora O’Meara Nenagh Heritage Centre John Coe Conwell South East Galway Historical Society Sean O’Meara Stonepark Caravan and Camping Derek Corbett Resident Marie Phelan Tipperary County Council Geraldine Cronin Dromineer Literary Festival Marina Postir Dromineer Ceramics Galway Community Archaeologist Trisha Purcell North Tipperary Development Partnership Maureen Curran Portumna Angling Festival John Rice Resident Tony Dawson Fáilte Ireland Francis Robinson Irish Workhouse Centre Paul Dillon Pallas Karting Catherine Seale Steve Dolan Portumna Chamber of Commerce South Roscommon Bernie Donnellan Galway County Council John Sheehy Resident Noel Enright O’Briensbridge Community Group Matt Shortt Local Authorities Water Programme Terry Fanning Pheonix Motorhome Club Ireland Bernard Giblin Derg Isle Alan Farrell Galway County Council Claire Starr Aglish Residents Development Patricia Farrell Wilde Irish Chocolates Committee Tony Flynn Consultant Travel, Tourism and Lily Sullivan Cloondavaun Bay Marina Hospitality Industry Joan Tarmey Daithi de Forge Coillte Andree Walkin University of Limerick Activity Centre Anne Gernon Brocka on the Water restaurant Timmy Walsh Emerald Star Robert Gernon Brocka on the Water restaurant Aoife Whelan Spirit of Killaloe Ailbhe Gerrard James Whelan Spirit of Killaloe Marie Gibbs Portumna Castle John N Whyte Mountshannon Lorraine Grainger LG Consult Cllr Joe Hannigan Tipperary County Council Project Steering Group Patrick Harkin Waterways Ireland The Lough Derg Marketing Group Marie Hassan- Marie’s Paradise B&B Tony Dawson Fáilte Ireland O’Connor Paul Dillon Portumna Chamber of Commerce/Pallas James Heenan Chairman SCÉAL Karting Yvonne Hoary Galway Rural Development Bernie Donnellan Galway County Council John Hogan The Lookout Sharon Lavin Waterways Ireland Simon Howe Eoin Little Lakeside Hotel Council Áine McCarthy Tipperary County Council Roisin Keown Advertising Consultant Joe MacGrath Chief Executive, Tipperary County Barry Kiely Resident Council Kerry Kissane Photographer Lough Derg Amanda Mooney Inland Fisheries Ireland Sharon Lavin Head of Marketing, Waterways Ireland Ruth Mulhern Tipperary County Council Deirdre Lewis SLR Marie Phelan Tipperary County Council Niamh Long Ireland by Appointment Trisha Purcell North Tipperary Development Company Dan Lynch D Lynch and Sons Hardware Éanna Rowe Waterways Ireland Molly Lynch O’Mara Mountshannon Joan Tarmey Noelle Lynskey Shorelines Arts Festival Mairead Tierney Paddy’s Bar/Riverrun Joe MacGrath Tipperary County Council Cathal Quinn Flanagan’s Bar and Restaurant/Ring of Gerard Madden Holy Island Tours Lough Derg Paddy Mathews Fáilte Ireland Arlene White Tourism East Clare Colin McCarthy Pheonix Motorhome Club Ireland Katrina McGirr Waterways Ireland Consultant team Mark McGovern Fáilte Ireland Louise Browne Louise Browne Associates Tom McKeogh Willowbrook B&B Deirdre Black Deirdre Black Associates Tricia McKeogh Willowbrook B&B Visitor Experience Development Plan 2020 - 2024 I LOUGH DERG Contents The Visitor Experience Development Plan at a Glance ���������������������������������������������������������������������������� 6 The Story So Far �������������������������������������������������������������������������������������������������������������������������������������������������� 8 01 Introduction .............................................................................................................................. 10 Why a Visitor Experience Development Plan? ������������������������������������������������������������������������������������������ 10 Where is it for? �����������������������������������������������������������������������������������������������������������������������������������������������������11 Who is it for? ��������������������������������������������������������������������������������������������������������������������������������������������������������11 Key local insights ����������������������������������������������������������������������������������������������������������������������������������������������13 02 Ambition ................................................................................................................................... 14 03 Foundations ............................................................................................................................. 16 The place – our assets, our appeal ��������������������������������������������������������������������������������������������������������������16 Getting here and around ���������������������������������������������������������������������������������������������������������������������������������21 The enabling policies ��������������������������������������������������������������������������������������������������������������������������������������� 22 04 Market Asessment ...................................................................................................................24 Volume and value of tourism �������������������������������������������������������������������������������������������������������������������������24 Future prospects – understanding our visitors and what they want �������������������������������������������������� 26 05 Gearing Up ..............................................................................................................................32 06 Experience Development ........................................................................................................34 Killaloe/Ballina Destination Hub ������������������������������������������������������������������������������������������������������������������� 37 Holy Island and Destination Villages �����������������������������������������������������������������������������������������������������������40 Portumna Destination Hub �����������������������������������������������������������������������������������������������������������������������������43 Nenagh Gateway Town ����������������������������������������������������������������������������������������������������������������������������������46 Building a great Slow Travel Network ����������������������������������������������������������������������������������������������������������49 Marketing and Communications ������������������������������������������������������������������������������������������������������������������ 52 07 Measuring Success ..................................................................................................................54 Useful Metrics�����������������������������������������������������������������������������������������������������������������������������������������������������54 How we will gather the data �������������������������������������������������������������������������������������������������������������������������56 08 Action Plan Overview ..............................................................................................................58 APPENDICES ...................................................................................................................................59 APPENDIX A - A detailed analysis of the domestic Connected Families needs and wants ����������60 5 The Visitor Experience Development Plan at a Glance The Place and The Opportunity THE PLACE THE OPPORTUNITY Our likely visitors; Our Assets - the Our People and resource for tourism; Businesses; Who they are: What they want: Towns and Villages, local insights and the Connected Families easily accessible Lake waters and type of tourism we Great Escapers experiences, active together, Lansdcape want Culturally Curious in nature; great local food; Footloose Socialisers local stories well told The Enabling Context ENABLING TRENDS IN TOURISM ENABLING STRATEGIES; AND INVESTMENTS; FUTURE PROSPECTS;
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