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MANAGEMENT VOLUME 17 ISSUE 2 2013
Euro vision A look at the new EU funding stream for sport HIGHER GROUND DIGITAL Growing the grassroots of GAMES climbing How ParalympicsGB embraced social media
Rod Carr ON THE COVER Interview with UK Sport’s new chair THE MONEY GAME The latest results from PARTNER the Deloitte Review of Football Finance
Cover Image: Gareth Bale – the most expensive footballer in the world?
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EDITOR’S LETTER
Physical literacy
s we celebrate the first anniversary of London 2012 it’s a good time to reflect on progress. A Recent research by ComRes for the BBC found more than two thirds of the UK public feel the £8.77bn cost of the London 2012 Olympics was worth it. The survey of 3,218 adults indicates 11 per cent are exercising more than they did a year ago, with the figure increasing to 24 per cent for those aged between 18 and 24. The survey was conducted to understand public perceptions of legacy, as well as the impact the Games had on communities. Here at Sports Management we believe all legacy is good legacy – whether it’s more people
PHOTO CREDIT: NICK POTTS/PA IMAGES NICK POTTS/PA PHOTO CREDIT: going out walking, taking up a new sport, or simply feeling positive about the UK – both here and Gareth Bale. See football overseas, but what should our main focus be now as we set off on the path to Rio? finance on page 26 Rod Carr, the new chair of UK Sport spoke to Sports Management recently about that agency’s audacious aim of beating the achievements of 2012: “We want to be the first nation in the history of e-mail: please use contact’s the Olympic and Paralympic Games to improve its medal haul after hosting the Games,” he says. [email protected] But excellence at elite level must be built on firm foundations and the work of UK Sport can only SUBSCRIPTIONS bear fruit if we invest in developing the physical literacy of children from the youngest age. Denise Adams Few will go on to Olympic gold, but all will live better, healthier, more joyful lives if they have the +44 (0)1462 471930 opportunity to develop the core skills they need to realise their physical potential. EDITOR Liz Terry If we want a healthy population and sporting successes, our aim +44 (0)1462 431385 should be nothing less than ensuring we plan children’s physical MANAGING EDITOR literacy with the same care we plan their academic literacy Tom Walker +44 (0)1462 471934 The two main pillars of the sporting infrastructure which enable children to aquire this precious PUBLISHER literacy are school sports and sports clubs, yet neither system is running optimally. The shocking John Challinor shambles surrounding school sport has yet to be resolved, while clubs are grappling with a range of +44 (0)1202 742968 issues when it comes to engaging and maintaining the volunteers they need to function and flourish. JOURNALISTS Looking at the bigger picture, our facilities have never been better and although pressure on local Tom Anstey government finances gives some cause for concern, the biggest challenge surrounds the provision of the +44 (0)1462 471922 coaching and teaching required to ensure children learn the basics at the optimum developmental stage. Chris Dodd Carr believes we’re making it too difficult for sports volunteers to give their time: “The amount of +44 (0)1462 471902 Aoife Dowling red tape required to acquire qualifications is putting people off becoming coaches at their local club,” +44 (0)1462 471938 he says. “We all want to see better coaches ... [and] they should have a reasonable amount of technical PRODUCTS EDITOR competence, but I can’t see any reason why we should try to turn every coach into a semi-professional or Kate Corney county level trainer ... if all they want to do is help out.” You can read his comments in full on page 22. +44 (0)1462 471933 Our Olympic successes were founded in part on Labour’s joined up DISPLAY ADVERTISING approach to school sport, but this structure has – to some extent – been Jan Williams dismantled by the coalition and we should be concerned that these +44 (0)1462 471909 issues rumble on with no sign of being resolved. DESIGN The teaching of physical skills should not be a political issue, but Ed Gallagher a basic human right. If we want a healthy population and sporting +44 (0)1905 20198 success, our aims should be nothing less than ensuring we plan Andy Bundy children’s physical literacy with as much care as we plan their academic +44 (0)1462 471924 literacy and ensuring the organisations behind our sports infrastructure INTERNET are all pulling in the same direction. Michael Paramore +44 (0)1462 471926 Liz Terry, editor [email protected] twitter: elizterry Dean Fox +44 (0)1462 471900 Tim Nash Check out our other publications and order free samples at www.leisuremedia.com +44 (0)1462 471917 CIRCULATION MANAGER Michael Emmerson +44 (0)1462 471932 FINANCIAL ADMIN Denise Adams +44 (0)1462 471930
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 3 IN THIS ISSUE ISSUE 2 2013
30 Digital legacy – ParalympicsGB making social media count 34 James Bulley interview
54 Swimming in the community – how CSL is making use of private pools 62 Introducing bike polo
3 EDITOR’S LETTER 26 RESEARCH – DELOITTE ANNUAL 38 EU FUNDING REVIEW OF FOOTBALL FINANCE Tim Lamb, chief executive of the Sport 6 THOUGHT LEADERS The latest figures from the annual and Recreation Alliance talks European Industry comment from John Goodbody football research shows that broadcast Union funding and how sport organ- and Helen Griffiths revenue now accounts for 50 per cent of isations could benefit from its new total Premier League revenue dedicated stream for sport in 2014 8-18 NEWS A look at the latest industry news: DCMS 30 DIGITAL LEGACY 43 SUSTAINABILITY IN SPORT launches inquiry into women and sport; The huge increase in interest towards dis- A look at a number of innovative sustain- report shows grass roots sport worth ability sport after London 2012 prompted able sport projects from across the world £11.78bn to UK economy ParalympicsGB to appoint a digital agen- – from fish food golf balls in Vietnam to cy to help it harness the opportunity. On saving 13m litres of water a year at the 19 NEWS REPORT Twitter, #paralympics became the most Metlife Stadium in New Jersey French study – supporting a losing team popular sporting hashtag of the year in could be bad for fans’ health the UK – even beating #olympics 50 GRASSROOTS – CLIMBING Climbing is one of the few sports to re- 22 INTERVIEW – ROD CARR 34 INTERVIEW – JAMES BULLEY cord significant growth in participation We speak to the newly appointed chair As director of venues and infrastructure numbers since the launch of the Active of high performance body UK Sport for the London 2012 Olympic Games, England study in 2006. We speak to the about Rio 2016 and increasing participa- James Bulley had one of the most de- British Mountaineering Council about its tion through inspiration manding roles in sports events history plans to grow even further
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ISSUE 2 2013
digital magazine See Sports Management online www.sportsmanagement.co.uk/digital
50 Growing the grassroots: climbing 26 Deloitte’s football finance survey
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43 Sustainability in sport – a look at projects from around the world
54 COMMUNITY SWIMMING 70 GAME ON: The latest news and Ian Cooper charts the journey of Commu- views from the Sport and Play nity Swimming Limited, launched by the Construction Association (SAPCA) Amateur Swimming Association in 2011 attention buyers! as part of efforts to increase the number 72 GAME ON: SAPCA takes us through fi nd suppliers and innovation updates of pools that offer swimming lessons the key points featured in its new www.sport-kit.net guidance document – The Code of 62 EDGY SPORTS: BIKE POLO Practice for the Provision of Outdoor buyers’ guide: With its roots in the 19th century, hard- Sports Lighting court bike polo is a fast, exciting game For suppliers of products and which is attracting people from all back- 75 GAME ON: SAPCA DIRECTORY services, turn to page 80 grounds. Leisure centres are already taking notice – some have added the rap- 78 SPORT-KIT SPECIAL SAPCA idly growing sport to their activities A product roundup looking at the lat- Sports Management is a est in the world of lockers and changing partner of the Sports and 69 SHOW PREVIEW: SALTEX rooms, compiled by Sports Management Play Construction Association From turf care and specialist machinery product editor Kate Corney (SAPCA), the trade body for to landscaping and playgrounds, close the UK’s sports facility construction industry. Sports Management and SAPCA to 300 exhibitors will bring the latest 80 SPORT DIRECTORY work in partnership to promote high products, equipment and expertise to standards in the design, construction and Windsor Racecourse 82 DIARY DATES AND AD INDEX maintenance of UK sports facilities.
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 5 THOUGHT LEADERS
INDUSTRY EXPERTS SHARE THEIR VIEWS ON THE CURRENT ISSUES AFFECTING SPORT
ARE WE INSPIRING A GENERATION? JOHN GOODBODY
he first anniversary of the London what has been achieved, is now being Ham United FC of Olympics has revived memories achieved or – it’s hoped will be achieved how the main sta- T of the thrilling moments that so – as the legacy from the Games. dium will be used captivated the nation in the summer of The House of Lords’ Culture, Me- for both football 2012. Appropriately, the main stadium dia and Sport Committee has recently and athletics. in Stratford staged a meeting in front launched an inquiry to assess the ben- The bid for the London Olympics of capacity crowds, celebrating the efits from staging the Olympics. It has was founded on the slogan “Inspiring achievements of those athletes in both to consider the validity of the words of a Generation”. So has this happened? the Olympics and Paralympics, whose Dr Jacques Rogge, who retires in Sep- Figures from Sport England released in feats will long be recalled by those ei- tember as President of the International June show that 15.3 million people are ther fortunate enough have been there Olympic Committee. He said after the playing sport at least once a week, with or who witnessed the events on TV. 2012 Games: ”London has raised the bar good progress among young people. In Meanwhile, this summer there has on how to deliver a lasting legacy. This the period December 2012 to mid-April been a host of events across the coun- great historical city has created a legacy 2013, 1.4 million more males and females try to re-live the festive spirit of 12 blueprint for future Games hosts.” were taking part compared with when months ago and to encourage future Certainly this seems true in literally London won the Games in 2005. Among participation, either as competitors or as concrete terms, with the main venues in national governing bodies, there’s wide- volunteers – or both. the Olympic Park having a sustainable spread recognition that the Games have However, this anniversary is also a after-life, a process accelerated by fur- acted as a massive stimulus to participa- suitable moment for a stocktaking of ther details announced in June by West tion. In rowing, for instance, there has been a rise of 30,000 people taking part since before the London Olympics, when There is widespread recognition that the 2012 Games have 58,000 were involved. In judo, another success story of the Games, membership acted as a massive stimulus to participation of the British Judo Association has risen by 13 per cent, while in triathlon, record numbers are taking part in competitions. The number of amateur officials has also risen with 11,747 new ‘Sports Makers’ having been recruited. But the picture is not unblemished. The Talented Athlete Scholarship Scheme, whose funds have been used to help youngsters with vital things such as physiotherapy, has had its funding cut by UK Sport, which prefers to see the mon- ey go to the national governing bodies. Then there is severance of the School Sport Co-ordinators Scheme, with the £150m being given to the headteacher, instead of being ring-fenced. Anecdot- ally, this seems to have had a deleterious effect. As Seb Coe said: ”If you leave 18,000 headteachers to decide how to spend this money, some will make great choices and I think many might not.”
John Goodbody has covered 11 successive Olympic Games for the Sunday Times and Membership of the British Judo Association has risen by 12 per cent since the London Games
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The Protecting Playing Fields Fund has seen £13m invested in 234 spaces in England
PROTECTING PLAYING FIELDS HELEN GRIFFITHS
ast summer was a fantastic re- in, among other things, a reduced abil- Bromley Cricket minder of how major sporting ity to invest in maintaining or improving Club in Stafford- L events can unite the nation and playing field facilities. shire to increasing how important it is that sport contin- One of the most effective ways to pro- capacity at Wed- ues to build communities and provide tect the long term future of any playing more Football Club in Somerset – by opportunities at local level. That aim field is to ensure it’s well used, but that buying a new ground and adding more is only achievable if there are facilities level of use can only be achieved by the pitches. These are real community-led available to support it and if those facili- provision of good quality facilities. projects which are making a positive im- ties are fit for purpose. This is why the The Protecting Playing Fields Fund pact at grassroots level. Protecting Playing Fields strand of Sport has seen £13m invested in 234 spaces in When Round 5 closes in August 2013 England’s Places, People, Play funding is England, bringing significant benefit at and the awards are made, a total of such a vital piece of the legacy puzzle. grassroots level. Fields in Trust’s partner- £15m – a 50 per cent increase on the The vulnerability of community playing ship with Sport England promoted the original £10m allocated – will have been fields to the pressures of both com- importance of protecting playing fields in granted. We’d like to see this specific mercial and residential development is perpetuity as part of a legacy programme commitment to protecting playing fields longstanding and well documented – it’s – The Queen Elizabeth II Fields Challenge. by Sport England continue, with ad- one of the reasons Fields in Trust was The flexibility of the Protecting Play- ditional funding beyond 2013 and an founded as the National Playing Fields ing Fields Fund has meant that sites ongoing partnership with Fields in Trust Association more than 80 years ago. Un- protected by Fields in Trust have been to advocate the importance of protect- fortunately this vulnerability has been able to undertake improvement projects ing these spaces in perpetuity. exacerbated in recent times by extensive to increase participation levels – from cuts to Local Authority budgets resulting upgrading cricket squares at Abotts Helen Griffiths,CEO, Fields in Trust
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 7 NEWS UPDATE
Women’s Sports Trust DCMS inquiry into women’s sport launches to
A new grant giving body has been launched The Culture, Media and Sport to raise the profile and to change the per- Select Committee will under- ception of women’s sport in the UK. take an inquiry into women Women’s Sport Trust (WST) will be and sport in the UK. the only grant provider focused solely on During the process the female sport and is backed by a diverse committee will investigate image: Mitrofanov/shutterstock. range of elite female athletes along with what barriers remain to wom- representatives from business and media. en’s participation in sport and Anna Watkins MBE, Olympic gold how to overcome these. medal rower and Patron of the WST, said: The focus will be on “We see ourselves as much as a movement facilities, training, finance as a grant giving body - focused on attract- (including sponsorship and ing new funding and profile for women’s prize money) and media cov- sport. Details: http://lei.sr?a=u0W1Q erage – as well as the variety of sports on offer to girls at The inquiry will look into facilities and coverage of women’s sport school. The inquiry comes on the first anniversary of the London 2012 Games women to participate in sport. However, it and at a time when the legacy of the Games is appears that women’s sport still faces a num- being questioned. ber of disadvantages compared with men.” In a statement, the committee said: “It was The committee is inviting written evidence hoped that the successes of Team GB’s female from the sport industry for the inquiry. An athletes in the Olympics last year would result online portal for submissions will run until in greater prominence for women’s sporting 19 September. To submit evidence, visit www. achievements and encourage more girls and parliament.uk/cmscom The charity uses football as a catalyst for change Homeless FA handed Big Society Award £40m legacy windfall for grassroots sport
Homeless FA, England’s national foot- A further £40m ($62m, €47m) ball charity, has been given a Big Society of National Lottery fund- Award for its work in improving the lives ing will be made available to of homeless people. The charity uses foot- grassroots sport during 2014- ball as the catalyst to give homeless people 17. Sport England said it will in England the opportunity to develop their extend its Inspired Facilities skills and abilities, to gain self-respect and Olympic and Paralympic leg- confidence, to improve their health and acy fund, designed to improve ultimately to transform their lives. local facilities – from new Since it was set up in 2012, the Homeless playing surfaces to floodlights FA’s Training Centre programme has and better changing rooms. involved more than 400 players with 250 So far, 1,361 grassroots people receiving coaching qualifications. sports facilities have ben- Details: http://lei.sr?a=O5w3M efitted in the two years since Inspired Facilities was Bids for the next round of funding will be accepted from 21 October launched, with a total of Rugby stadium plans £69.9m being invested. that we’re putting an extra £40m into Inspired approved for Edinburgh Sport England chair Nick Bitel said: “A year Facilities so many more projects will benefit on from the Olympics, it’s inspiring to see how in the coming years.” Plans to build a community rugby stadium our investment is transforming sporting facil- Bids for the next round of Inspired Facilities on the site of the first ever international ities in hundreds of communities. The great funding will be accepted from 21 October 2013. rugby match in Edinburgh, Scotland, news for sports clubs across the country is Details: http://lei.sr?a=H1M0L have been approved. City of Edinburgh Council gave the green light to the plans, submitted by rugby league club Edinburgh Majority say Olympic budget was money well spent Academicals, which will see a £8m stadium being built in Stockbridge – where an inter- More than two thirds of the UK public feel support the event coming back to Britain, national between Scotland and England that the £8.77bn cost of hosting the London while participation figures suggest 11 per cent was played on 27 March 1871. 2012 Olympics was worth it, according to a of people are exercising more than they did a Facilities at the 5,000-capacity venue survey of 3,218 adults conducted by research year ago. This figure then increases to 24 per will include a rugby museum, conferenc- consultancy firm ComRes for the BBC. The cent for those aged between 18 and 24 years ing facilities and nine retail units. findings also suggest that 74 per cent would old. Details: http://lei.sr?a=D2y6L
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University to run Don Valley Memberships up at UK clubs Stadium replacement
Sports clubs in the UK have Sheffield Hallam University has been seen membership levels appointed to manage the city’s Woodbourn and income increase by an Road stadium – the replacement site average of 20 per cent in the planned for Don Valley Stadium. past two years. The Woodbourn Road site was closed Results from the Sport and in 2011 but Sheffield City Council plans to Recreation Alliance’s (SRA) redevelop it for it to become the new home biennial Sports Club Survey, for athletics in the city. show that the average sports As part of the plans, The Woodbourn club’s income has risen by Road athletics site would eventually be 19.9 per cent to £42,845 – redeveloped into a 60-80 metre indoor compared to £35,736 in 2010. facility to provide all-weather training The increase is closely facilities. Details: http://lei.sr?a=n1Z4g mirrored by a rise in mem- bership numbers. Over the period from 2011 to 2013, Sports clubs have seen a significant rise in membership numbers image: s finn/shutterstock.com adult participating mem- bership levels have risen by a total of 20.6 More than a third (38 per cent) of clubs per cent. who experienced increasing numbers of adult Perhaps surprisingly, many clubs do not participants between 2012 and 2013, said that attribute the increases to the London 2012 there wasn’t a noticeable increase after the Olympic Games, with only 13 per cent of Games – suggesting that in many cases mem- clubs saying their membership increased as bership levels were already on the increase. a direct result of the Games. Details: http://lei.sr?a=e3U4a London will host the 2016 championships London and Baku win bids Sportivate enables 250,000 young adults for major sporting events
Sportivate, one of Sport London has been chosen to host the 2016 England’s flagship London European Swimming Championships while 2012 legacy programmes, has Azerbaijani capital Baku has been awarded reached more than 250,000 the rights to host the fourth Islamic young adults in the country. Solidarity Games (ISG) in 2017. Figures published by Sport The London event will be the first inter- England show that a total of national competition at the Aquatics Centre 256,000 teenagers and young since the London 2012 Olympic Games. adults have so far benefit- Baku has strengthened its reputation ted from free or discounted as a venue for major events with its win- courses in 70 different sports. ning bid for the ISG – the second major Each course runs for six to sporting competition the city has secured, eight weeks and an encour- after securing the 2015 European Games. aging number of partipiants Details: http://lei.sr?a=A8w6s taking part in the scheme - 215,000 out of the 256,000 Wakeboarding is one of the sports on offer for free or at a discount - completed their courses Aveley FC planning new without missing more than one session. free sessions in sports ranging from judo and community stadium in Essex Backed by National Lottery funding, tennis to wakeboarding. Sportivate will run until 2017 and has been The scheme is delivered by a network of 49 Essex-based Aveley Football Club designed to help 14- to 25-year-olds to get county sports partnerships, working with clubs has revealed plans to build a new involved in sports by offering discounted and and providers. Details: http://lei.sr?a=a5b5I community stadium. Plans for the stadium to be located at the town’s Belhus Park, include a 3G all- Man City signs up Jamie Oliver for catering contract weather pitch, a new pavilion and spectator areas in addition to a full-size, floodlit Manchester City Football Club (MCFC) has Oliver said: “This is probably the most epic training pitch and two junior pitches. agreed a catering deal with Jamie Oliver. food job I’ve ever taken on in my life, but with The club hopes to submit plans to The deal, between Jamie’s Fabulous Feasts my partners from Legends – who already Thurrock Council later this month and Legends Hospitality – believed to be worth cater for Dallas Cowboys and New York with the view of relocating to the new £6m – will see Oliver’s Fabulous Fanfayre- Yankees – we are all so excited to kick it off!” venue for the start of the 2015-16 season. branded food served at the Etihad stadium. Details: http://lei.sr?a=i3e6j Details: http://lei.sr?a=K2H7C
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 9 NEWS UPDATE
NGBs ‘holding back’ from Landmark for Olympic Truce scheme bidding for major events
Hosting major sporting events is becom- The UK government has ing a global growth market, but UK NGBs delivered more than 80 are thinking twice about bidding due to the Olympic Truce events around fi nancial risks attached to the process. the world as part of the global A report by the Sport and Recreation legacy plans for the London Alliance shows that 67 per cent of UK 2012 Olympic Games. NGBs see the risk of investing into the oft en Led by the Foreign and costly bidding process as the main obstacle Commonwealth Offi ce (FCO), to launching a bid. Bidding for events has the events have been organised become increasingly competitive, as hosting in partnership with the United is oft en seen as providing three benefi ts; a Nations (UN), National fi nancial boost for organisers, increasing a Olympic Committees, parlia- sport’s profi le and improving facility infra- mentarians, and other public structure. Details: http://lei.sr?a=9n3N0 and private partners across fi ve continents. Th e Olympic Truce initiative is one of the 2012 legacy programmes The projects have ranged
image: johnthescone/flickr.com from a youth football tournament in Lesotho schools though the Get Set programme set up to a sports day in Sri Lanka. Th e latter was by LOCOG in 2011. inspired by the Paralympics and brought Lyall Grant, UK ambassador to the UN, said: together former adversaries – disabled soldiers “International Inspiration, which is London from both sides of the island’s long-running 2012’s international sports legacy programme, and brutal civil war. has already enriched the lives of more than In the UK, Olympic Truce events have 11 million children in 20 countries through already been organised in more than 20,000 sport and play. Details: http://lei.sr?a=K1P2W
Sheff Wed – likely to change owners in near future BDO survey: third of club GAA to give grant aid for £4m Ruislip revamp owners considering selling The Gaelic Athletic A third of all club owners in the Football Association (GAA) is to League are considering selling their club provide grant aid to help in part or completely over the next year, a the London County Board survey by accountants BDO has revealed. carry out a £4.2m revamp of BDO representatives spoke to fi nance its headquarters in Ruislip, directors at 66 clubs from across the London (UK). Premier League, Football League (FL) Th ough planning permis- and Scottish Premiership and found sion is yet to be granted, the 36 per cent of League One clubs and 28 GAA has given the London per cent of FL clubs in general have said County Board its backing for they’re considering a full or partial exit. the redevelopment. Details: http://lei.sr?a=L0V1l If plans are approved the redevelopment could see the capacity of the Emerald Th e investment is part of GAA’s plans to expand Gaelic sport in the UK Drive to teach PE as Grounds increase to 5,000, a core subject in Wales with the ground including a 2,400-seater “Th e total project will cost over £4m and stand and terracing. A new playing surface will result in a ground they can be proud of,” Experts have recommended that PE should may also be constructed. It is thought build- said GAA president Liam O’Neill. “Th e plans be give the same status as maths, English, ing could start in June 2014, with the project will be revealed when planning permission science, and Welsh in schools to help tackle reaching completion in time for the Connacht comes through but we have given it the go- the obesity problem in Wales. Current core SFC quarter-fi nal in May 2015. ahead.” Details: http://lei.sr?a=Q8k8i subjects in Welsh schools don’t include PE, which is categorised as a foundation subject. More than one-third of the Welsh pop- Scottish rugby and football given £3.15m facility fund ulation are either overweight or obese, costing the Welsh NHS more than £70m a A £3.15m grant has been created to develop a a focus on projects working with young people year. A group chaired by Paralympic gold Scotland-wide network of full-sized 3G pitches in areas that experience problems with anti- medallist, Baroness Tanni Grey-Th ompson for youth football and rugby. social behaviour and crime. Th e grants – of up says if that step was taken, it would be the Th e CashBack for Pitches Fund will use to £300,000 – will also prioritise pitch facilities first country in the world to make the money seized under the Proceeds of Crime that will be used to drive youth participation. move. Details: http://lei.sr?a=D9S2W Act to help install synthetic grass pitches, with Details: http://lei.sr?a=2u7z4
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Prem clubs boost local economies Sportscotland plans ‘Murraymania’ legacy
Premier League football is Sportscotland and Tennis Scotland have proving to be a huge boost launched a four-year investment stream for local economies, attracting aimed at capitalising on Andy Murray’s both visitors from overseas Wimbledon win and the increased interest and rapidly increasing the towards the sport. value of property near foot- Sportscotland is investing £5.8m to help ball grounds in the top fl ight. modernise and develop tennis’ structure by House prices near Premier improving facilities and widening access. League clubs have, on average, Th e objectives are to grow participation more than doubled in value rates, increase the sport’s accessibility, and over the past decade, accord- provide suitable environments to develop ing to the Halifax Bank. athletes performance levels on the court. Th e average property price Details: http://lei.sr?a=h7P1k in the postal districts of the Premier League’s 20 teams has increased by 135 per cent, Swansea - one of the cities to benefi t from a Premier League club from £136,000 in 2003 to £319,800 in 2013, with the biggest increase club in the area can help to attract students coming in the district closest to Manchester for universities. Swansea University has seen City, where there has been a 259 per cent rise a surge in applications since the Swans’ pro- in house value over 10 years. motion to the Premier League and this season Th e rise is more than double that seen across the university is entering into an agreement the rest of England and Wales over the decade. with the club that includes match programme Th ere’s also evidence that having a Premiership advertising. Details: http://lei.sr?a=n6S3y Th ere are currently 8,000 Change4Clubs in the UK Change4Life club network Beth Tweddle to launch gymnastics academy receives £3m funding boost Th e Department of Health is investing an World Champion and Olympic bronze medal- The academy will look to increase par- extra £5m in getting children and families list Beth Tweddle has retired from elite sport ticipation in gymnastics by providing the to exercise and play more sports. to set up a gymnastics academy - the fi rst leg- opportunity for children to take up the sport. Most of the funding will be divided acy programme of London 2012 to be led by Th e school – and the new gymnastics acad- between the Youth Sport Trust (£3m) and an athlete. Tweddle announced her plans on emy – is set to open in September 2013. Play England (£1.1m) while the remaining the anniversary of the 2012 Games at Chobham Tweddle said: “Following the Olympics I’ve £1m will be shared between eight cities to Academy, a new school set to open next month had a lot of projects on – including the acad- improve walking initiatives. Youth Sport in East Village – the residential development emy – and had time to decide whether I could Trust will use the grant to set up new on the site of the London 2012 athletes’ village. put 100 per cent into it. Change4Life School Sports Clubs in areas Chobham will be home to the Beth Tweddle “I know now that deep down I can’t commit with the highest childhood obesity, extend- Academy, the Olympic Park’s fi rst athlete-led to the hours and training to remain at the very ing the network of 8,000 clubs already legacy programme. top.” Details: http://lei.sr?a=q4f4W established in the UK.
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Grandstand Arena for the FIS Alpine Ski World Championships 2013, Schladming (AT)
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£94m for cycling-friendly projects
A number of English cities and parks are to share a £94m government cash injection to promote cycling.
A total of £77m of the image: Johansson/shutterstock.com Amy funding will be spent on improving existing – and creating new – cycle routes in Manchester, Leeds, Birmingham, Newcastle, Bristol, Cambridge Oxford and Norwich. An additional £17m will be available to improve cycling paths at four of England’s national parks - New Forest, Peak District, The funding has been aimed at improving the cycling infrastructure South Downs and Dartmoor. The government has hailed the funding as Councils will be also expected to up their the biggest ever single investment in cycling. game to deliver infrastructure that takes Prime Minister David Cameron said the cycling into account from the design stage. announcement includes a commitment to Cameron said: “Following the Olympics, the cut red tape that can “stifle cycle-friendly road Paralympics and the Tour de France, British design and to encourage changes to the way cycling is riding high – now we want to see roads are built or altered”. cycling soar.” Details: http://lei.sr?a=J5A8s
Major events worth £5.9bn to companies
The global sports events market will create £5.9bn (US$9.1bn, 6.9bn euro) of new busi- ness for sports service companies in the next ten years. According to the Global opportuni- ties for sports marketing, infrastructure and
consultancy services to 2022 report, the global image: cloudzilla/flickr.com events market’s biggest beneficiaries will be in the management and consultancy sectors. Published by UK-based International Marketing Reports, the study analysed 55 major sports events that are scheduled to take place in the next decade. The report’s author, Ardi Kolah, says the increasing size of international competitions The increasing size of major sports events means means host countries and cities are increas- host cities and countries often need outside help ingly relying on outside help. “Major events are getting bigger, as countries earmarked for renovation to host major events. use them to regenerate cities and project their The biggest headache for event organisers is image on the global stage,” Kolah said. “The projects that run late and over budget. scale of new-build and renovation of facili- “They are therefore increasingly looking to ties is unprecedented. The report identifies 149 experts in the field with a good-track record new venues being built and dozens of stadia delivery.” Details: http://lei.sr?a=F8v8d
StreetGames secures £3.8m grant
Sports charity StreetGames has been awarded low cost, right on their doorstep. As well £3.38m to develop 307 Doorstep Sports Clubs as offering opportunities to play traditional that will seek to improve sporting opportuni- sports, StreetGames also offers adapted ver- ties within disadvantaged communities. sions of games, such as Cardio Tennis, Instant The clubs are designed to be vibrant places table tennis, Rush Hockey and Street Dance. where 14-to 25-year-olds can play sports, at Details: http://lei.sr?a=f9M3N
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 13 NEWS UPDATE
Sport to deliver social Grassroots sport worth £11.78bn change for Shankill, Belfast
A partnership of local and central gov- A new report has revealed ernments is using sport to deliver social that grassroots sport accounts change in the Shankill area of Belfast, for more than half of sport’s Northern Ireland. The Department for contribution to the English Social Development has teamed up with economy, which on the whole, Belfast City Council (BCC), Department brings in £20.3bn annually. for Culture, Arts and Leisure (DCAL) and The research, commis- Sport Northern Ireland to fund a £770,000, sioned by Sport England, full-size 3G pitch and floodlit facility at the showed that £11.78bn of Hammer Complex, off Agnes Street. sport’s contribution to the Nelson McCausland, minister for economy comes from peo- social development, said the new facil- ple playing sport in addition ity will be used to address social issues. to sports-related expenditure Details: http://lei.sr?a=H8Q5Z such as sports equipment and coaching. A further £8.5bn was contributed by the sec- Sport currently accounts for 2.3 per cent of all employment in the UK tor from people watching sport live or on TV, sports-related TV sub- savings, with an estimated £1.7bn saved in scriptions and sports gambling. healthcare costs. Sport also accounts for 2.3 per cent of The report puts sport within the top 15 all employment in the UK, with more than industry sectors in England, with higher econ- 440,000 people having sport-related jobs. omy contributions than telecoms services, car The research has also revealed that grass- sales and repairs, insurance and accounting. roots sport generates significant healthcare Details: http://lei.sr?a=w6d1a The image leaked to social media site imgur.com Manchester City’s New York stadium plans leaked ECB to survey recreational cricketers
Artist’s impressions, claiming to show The England and Wales detailed plans for a new football stadium in Cricket Board (ECB) has New York, US, have emerged on the imgur. launched the first ever com photo sharing website. national survey of recre- The plans purport to show the new ational cricket throughout home of the New York City Football Club England and Wales. (NYCFC) – a new franchise due to enter The survey will give club Major League Soccer (MLS) in 2015. cricketers the opportu- NYCFC was announced as the MLS’s nity to have their say on all 20th franchise in May 2013 and is a joint aspects of the recreational venture between English Premier League game and influence its side Manchester City and the New York future development. Yankees – the Major League Baseball team. Devised as part of the ECB’s Details: http://lei.sr?a=D3f1z new strategic plan, Champion The survey will be the first of its kind and will inform future strategies Counties, the survey is designed to give ECB a greater understanding ECB chief executive David Collier said: “It’s Schools physical activity of how best to serve the needs of recreational vital that our recreational game continues to programme launched and grassroots cricketers at all levels. grow so we can nurture the next generation of The findings will support ECB’s plans to potential England stars and maintain cricket’s Sports coaching company, Premier Sport, invest more than £96m into community cricket position as the favourite summer sport. There’s has revealed plans for a new schools phys- over the next four years across all of its 39 never been a better time to play cricket.” ical activity programme aimed at giving County Cricket Boards in England and Wales. Details: http://lei.sr?a=T3V3V more young people the chance to be active and stay active. The Inspire programme consists of six Northampton Town plans stadium redevelopment parts, which are carried out between key stages: Inspire to Nurture; Achieve; Excel; Northampton Town football club has as part of the redevelopment. The deal, which Compete; Engage; and Feel Good. The pro- announced plans for the redevelopment of has been agreed with Northampton Borough gramme will measure pupil progress and Sixfields Stadium, increasing ground capacity Council, will see a new East Stand constructed attainment, based on agreed outcomes with to around 10,000. Plans also include a hotel, and the existing West stand being comprehen- each school, allowing staff to easily mea- corporate boxes, a conference centre and sively upgraded to provide it with a ‘new look’. sure progress. Details: http://lei.sr?a=C2E6C improved facilities are set to be constructed Details: http://lei.sr?a=Q7S3P
14 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 www.tigerturf.com NEWS UPDATE
Deputy PM backs bid to DLL invests in kids’ sport concept host Gay Games in 2018
Deputy prime minister Nick Clegg is back- Health club operator David ing a bid to host the 2018 Gay Games in Lloyd Leisure is to invest London. Founded in 1982, the Gay Games £1.35m in rolling out its DL atracts around 10,000 athletes, artists and Kids concept for families - activists from across the world to partici- with a new facility in Dublin pate in more than 30 sports events. the latest major investment “We’ve shown what we can do with project underway. the Olympics in 2012, but it’s through The £750,000 purpose- events such as the Gay Games that the built DL Kids facility at David legacy of the Olympics will live on for Lloyd Dublin Riverview, London,” said the deputy prime minister. Clonskeagh, will open to Details: http://lei.sr?a=k5I7b members and non-members during September. It is part of an expansion of the successful model with an additional £600,000 ear- The fitness operator will be using sport to attract families to its clubs marked for DL Kids sites at UK clubs this year – including Derby, throughout the year specifically designed to Knowsley, Nottingham and Warrington. complement the way they learn in pre-school DL Kids Dublin will feature three multi-pur- and school time. pose activity rooms, a sports hall, play frame, The first purpose-built DL Kids facility soft play zone, outdoor area, DL Kids ‘cafe- opened at David Lloyd Raynes Park in 2010, bar’ and lounge, providing children aged 0-11 DLL operates 81 clubs in the UK and a 10 years with a range of programmes running across Europe. Details: http://lei.sr?a=Y8k6b
The plan includes all forms of disability sport EFDS launches ‘Active for Supporters secure Old Trafford status Life’ strategy The future of Old Trafford The English Federation of Disability Sport The Manchester United has launched a strategic plan to guide its Supporters Trust has won a work through to 2017. ‘Active for Life’ bid to safeguard it if the club’s aims to increase positive participation in owners ever put the stadium sport so disabled people are able to enjoy up for sale. regular sport and physical activity in any The Manchester United field they wish to. Supporters Trust now has Funded by SportEngland, the intiative the power to safeguard Old looks to develop an effective sports system, Trafford if the club’s own- which will engage with disabled people. The ers ever put the stadium up strategic focus will give disabled people key for sale. The ground – the roles as volunteers, leaders and coaches. club’s home since 1910 – will Details: http://lei.sr?a=j5Y0Q be labelled as an Asset of Community Value, mean- The decision means the stadium can not be sold by the Glazier family ing the possibility it could be Wheelchair rugby sold by club owners the Glazer family will be The application was granted by Trafford resource goes live reduced. If the current or future owners decide Council. In a statement, MUFC officials said to sell the ground, the supporters’ group would the club had “concerns that legislation is not The International Rugby Federation now have a six-month window in which to halt being applied correctly, which could set a prec- (IWRF) has made its online educational the sale, to offer groups within the commu- edent throughout the country.” The Glazer resource live. A joint initiative between nity the chance to make a bid for the stadium. family plans to appeal the decision. IWRF and the International Rugby Board (IRB) Wheelchair Rugby Ready is intended to raise awareness of good practices and Government puts Circuit of Wales plans on hold to help players and facilities manage the inherent risks of a contact sport by putting Development of a £280m motor racing cir- government has issued a holding direction, appropriate safeguards in place. cuit in south Wales has been put on hold while meaning that ministers now have more time The resource will also be a useful the Welsh government determines its future. to decide whether or not they should call in the tool to any facility or club that is look- The council-backed Circuit of Wales race- plans. The development has received opposi- ing to add the sport to its offering. track development is set to be constructed in tion from Gwent Wildlife Trust, which has said Details: http://lei.sr?a=b4I0Z Blaenau Gwent, near Ebbw Vale, but the Welsh the circuit will damage local habitats.
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 17 [email protected] www.granwood.co.uk NEWS REPORT
The new study shows that ardent sports fans are likely to seek comfort from eating unhealthy foods when their team loses Supporting a losing team deemed ‘bad for health’
REPORT REVEALS LINK BETWEEN UNHEALTHY FOODS AND FANS OF LOSING TEAMS
the team’s just lost its ninth team of equal strength, are particularly food intake on Sundays, when their local game on the trot, the manager’s in danger of binging on unhealthy com- team had an NFL game, as well as track got the sack and the star player fort food such as burgers and pizzas.” their calorie intake on the following two T wants to leave. It feels as though The claims come from a study – days. In total, the research covered a to- things can’t get any worse for long- conducted by Chandon and INSEAD tal of 475 games involving 30 teams over suffering supporters who’ve invested colleague Yann Cornill – into the habits the two-year period. On the Monday af- financially and emotionally in their team. of football fans in the US over a period ter a game, people whose team had lost But, apparently it can – a new report sug- of two years. The results – published ate on average 16 per cent more satu- gests that fans of hopeless clubs might in the August edition of Psychological rated fat and gained 10 per cent more also be risking their physical health in the Science journal – show that fans feel a calories from their food than they did process of following their team. threat to their identity after a defeat on a normal Monday. Those whose team “People eat better when their football and use comfort eating as a coping had won on Sunday ate nine per cent less team wins – and worse when it loses,” mechanism. The effects of supporting saturated fat and consumed five per cent says Pierre Chandon, marketing professor a winning team seem to be opposite – fewer calories than usual. for French business school INSEAD, which victories boost fans’ self-control, at least Speaking to Sports Management, Cor- conducted a study on fan behaviour. when it comes to eating habits. nill said the link between disappointed “Supporters whose team lose unexpect- The INSEAD researchers asked 726 fans and unhealthy foods was a new one. edly, by a narrow margin or against a football fans to keep a diary on their “Although prior studies had shown that
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Clubs could use the study’s findings to align their food offering with the team’s performances Natural light reduces energy costs THE PEOPLE WHOSE TEAM LOST OPTED FOR CHIPS AND SWEETS – AND IGNORED THE HEALTHIER OPTIONS
sport outcomes influence reckless driv- sugary sweets – and ignored the health- ing, heart attacks, and even domestic ier choice of grapes and tomatoes. The violence, no one had examined how they group who wrote about winning pre- influence eating. The data allowed us to ferred the healthier options on offer. For look at people living in cities without an Cornill, this was proof that the find- NFL team or with a team that didn’t play ings from the US study are applicable in on that particular day, providing us with other countries – especially in developed two control samples.” nations in which sport plays an impor- Cornill added that the status of sport tant part in people’s lives. in the US makes it an ideal location in “Sport affects people’s lives all around which to conduct studies. “Sport is a the world and there’s still so much more very important part of American life and we can study around people’s behav- there’s no bigger sport than football,” he iour when it comes to food,” Cornill said. says. “More than 60 per cent of all Amer- “While the results of the studies in the US icans class themselves as football fans. On and Europe mirror each other, it would the day of a big match, more than half be interesting to do a similar survey in the population of a city will sit down to a country like India and see how cricket watch the “home town” team’s game fans react to defeats and wins.” on the TV. This meant that the sample So what do these findings mean for included both male and female fans and clubs – especially those who experience also that it covered a wide age range. varied success? What can – or should Call us today The researchers also wanted to see – they do to help suffering fans to avoid for your initial consultation. whether people outside the US would further misery by piling on the pounds? react similarly to experiencing a disap- Cornill says clubs could form partner- Before you know it, you pointing sporting result. The INSEAD ship with caterers and restaurants who will have all the space team asked a group of French people to are always eager to find a receptive write about a time when their favor- market for their products. “While I’d be you need! ite team lost or won and then choose hesitant to promote unhealthy eating, something to eat. In a task conducted clubs might want to form ties with food under laboratory conditions the peo- companies,” he said. The question is, 01242 ple who had been asked to write about should they exploit fans’ need for comfort their team losing opted to eat chips and food or try to combat this instinct? ● 700277 www.spatialstructures.com
Issue 2 2013 © cybertrek 2013 Spatial Structures is a trading name of Dove Construction Ltd INTERVIEW ROD CARR
The newly appointed chair of UK Sport talks to Sports Management about coaching, inspiring children and the ambitious target set for Team GB – to go to Rio in 2016 and improve on the amazing performance at London 2012
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t’s a year since Team GB enjoyed years and was replaced by Rod Carr. its most successful Olympic Games While Campbell came into the job in ever. Competing in 26 sports at 2003 after a career in academia, Carr has I London 2012, British athletes won a mightily impressive track record on the 65 medals (29 golds), securing third place frontline of high performance sport. in the overall medal table. The team’s A veteran of eight Olympic Games, performances on the track, the pool and Carr is widely credited with developing around the arenas played a crucial role the Royal Yachting Association (RYA) in delivering a great Games and giving from an under-achieving organisation the entire nation a much-needed boost. into one which has delivered one of The effects of this “Olympic expe- Great Britain’s most successful Olym- rience” can still be felt in both the pic programmes. At the Sydney 2000 national mood and the UK economy; Olympic Games, he was deputy chef de while sports clubs and leisure centres up mission for the entire Team GB. and down the country have registered Carr took up his role at UK Sport in increases in participation and members, June 2013 and wasted little time in set- restaurants, hotels and pubs too have ting out his stall. He describes the task benefitted from Britons rekindling their ahead as clear but difficult. “On paper love affair with all things British. we have a very simple goal – but in Despite the phenomenal success practice one that will be very hard to of the Games, however, there has achieve,” says Carr. “We want to be the been no Olympic hangover at UK first nation in the history of the Olym- Sport – the elite performance body pic and Paralympic Games to improve its responsible for funding the Team medal haul after hosting the Games.” GB athletes. The record-breaking This means that Team GB is expected medal haul from London 2012 to bring back more than 65 medals from is not an end result, but rather the 2016 Rio Olympics – and another 120 an interim goal and the organ- from the Paralympic Games. Carr says isation’s plan is for Team GB that the motives for doing this are clear. athletes to go even faster, high- “Why do we think improving on the er and stronger at Rio 2016. 2012 performance is a good idea? We think it’s a good idea for its own sake. CHANGE OF GUARD The nation gets a great deal of joy, com- The end of London 2012 saw a fort and general sense of wellbeing from changing of the guard at the top of seeing people with the Union flag on UK Sport. The organisation’s chair, them going well in the Olympics, as was Sue Campbell, stepped down after proven last year. It massively boosts the serving the maximum term of eight nation’s morale.” It is not just the mental state of Britons Rod Carr has a long history of success that is improved by a good performance within the Olympic arena at the Olympics. While the drive to
22 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 Rillaore tem ver ipisissed min heniamet essequam, velit doloborerat wisi. Vulla feugiamcorem dip
UK Sport aims to improve on the 2012 Paralympics medal haul of 120 London 2012 breaststroke silver medallist Michael Jamieson visiting Westcroft Leisure Centre in Surrey, operated by Everyone Active increase participation at grassroots level is overseen and funded by Sport Eng- land, Carr recognises that UK Sport plays a part in getting people active. “We have an important part to play in creating heroes and heroines – especially for young people – and creating them It’s so important to get our Olympic heroes in other sports than just football,” he to visit schools and clubs and to inspire says. “Not everybody will want to play football, so by creating role models in youngsters on a person to person basis athletics, boxing, sailing and a range of other team and individual sports, we’re able to show young people a wider stories, how they first started running or visits there will be made to schools, sport choice and encourage more people to swimming or sailing in a centre or track clubs and leisure centres. On those days become active by trying sports that suits just like theirs, it gets kids inspired. They the heroes and heroines will provide a them and their skill sets.” feel it, they can touch it. They think “that huge inspiration to not only the kids but And once the role models have been could be me” – it’s very powerful.” the club coaches and trainers too.” created, Carr wants, quite literally, to While the requirement for each ath- sweat these assets at grassroots level lete to make at least five appearances COACHING by working in partnership with Sport wasn’t introduced until April 2013, the When the talk turns to coaching, Carr England. From April 2013, each Team system has been pretty much in full emphasises that UK Sport’s remit doesn’t GB member has been contracted to do swing since the London Games. So far, include driving policy on sports coach- five days of what could be described as 132 of the 172 medallists at London have ing at grassroots level. However, he has community service – visiting facilities and made at least one school or community strong personal views on the matter, promoting sport to children. appearance, while 45 per cent of the fearing that the amount of red tape and “It’s so important to get our Olympic London 2012 medallists have already the time required to acquire qualifica- heroes to visit schools and clubs and to made five or more visits. tions is putting people off becoming inspire youngsters on a person-to-per- Looking ahead, Carr feels that the coaches at their local clubs. son basis,” Carr says. “When we get the sheer number of athletes in the pro- “I’d say that in general the coach- likes of Ben Ainsley, Jessica Ennis or Chris gramme will provide a great opportunity ing agenda has got to be very carefully Hoy to appear in an environment thats to increase participation through inspira- managed. We all want to see better familiar to kids – in their “own backyard” tion. “In total we’ve got around 1,300 coaches, but we mustn’t have a one- – it makes it easier for the youngsters to athletes in our programme – a huge size-fits all approach that means when it relate to the sport and especially the su- number,” he says. “You multiply that by comes to passing exams and qualifying, perstars. And when the athletes tell their five and you get an idea of how many that every single coach has got to go
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 23 INTERVIEW
Sports that excelled at London, such as boxing, had their funding increased for the Rio 2016 cycle
and do all this ‘stuff’ before they can ac- tually start taking part and help out. The best way to describe us is as an investment Everyone agrees that safety comes bank for sport. For us to invest in a sport, we have first and we should never allow un- suitable people to be in touch with to be able to see the NGB’s plans for success youngsters, so it is clear that CRB checks have their place and everybody should be trained in the safety aspects of their Paralympic campaign via two channels completing it. So you can’t just wing it sport. They should also have a reason- – UK Sport provides sports governing or say that ‘we’re OK because Dave’s bril- able amount of technical competence, bodies with direct funding in order for liant and he’ll win us a medal’”. but I can’t see any reason why we should the NGBs to supply elite athletes with a The latest four-year funding cycle was try to turn every coach into a semi-pro- support structure, while all athletes are made public in December 2012, with ad- fessional or a county level trainer and also entitled to apply for individual Ath- ditional money announced a few months push them up the ladder if all they want lete Personal Awards (APA). later. Overall, UK Sport will invest £355m to do is help out at their local club.” Each sport’s performance programme in Team GB during the run up to Rio Carr adds that in an ideal world each is overseen by a performance director, 2016 – the largest ever total and a 15 per coach would get help in identifying the whose job it is to coordinate the set-up cent increase on London 2012. minimum, ideal and maximum level of that athletes require – including coach- Despite the increase, five sports training they need to be successful at ing, training facilities, international suffered cuts in funding and three – their intended level. “We shouldn’t de- competition and sports science and medi- handball, table tennis and wrestling sign a coaching programme that assumes cine. Meanwhile, the size of the APA an were left entirely without grants. everybody’s going to go up the ladder athlete receives is dependent on a means The most successful sports at London – because the truth is that most people testing exercise. According to Carr, the 2012 – athletics, rowing, cycling and box- won’t. Most coaches will be working in way UK Sport decides on funding matters ing – received increases in their funding. community sport, so it’s important that is highly knowledge-based yet practical. When asked to identify the sports perspective is kept. Forcing them to do “The best way to describe us is as an where improvements could be made on a lot of training and give up valuable investment bank for sport,” he says. the London 2012 performances in order free time to acquire lots of qualifica- “An NGB wanting funding from us to achieve the goal set for Rio, Carr says tions before allowing them to even start needs to have two things. The first is it’s too early to say – but that the fund- coaching can be counterproductive.” a track record. For us to invest sub- ing decisions are a good indicator. stantial amounts of public money will “We’ve got sports that consistently HOW AND WHO TO FUND require more than a sports governing produce medals at major competitions While UK Sport isn’t responsible for set- body being good at giving PowerPoint and others that occasionally make it onto ting out coaching programmes, it does presentations. An NGB will have to dem- the podium – but should do more often. have the power to decide which elite onstrate that it’s able to take talented “Elite Sport is all about margins: the athletes and NGBs receive funding (and people and develop them into winners. difference between coming in at fourth how much) during the four-year Olym- “The second thing you’ve got to have place and winning a medal is often min- pic cycles. Athletes on UK Sport’s World is a clear plan on how to achieve those iscule. Our role is to give the support Class Performance Programme receive medals. We’ve got to be able to see the which enables our sportspeople to make financial support for their Olympic or plan and determine how you’ll go about those vital small gains.” ●
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Deloitte Annual Review of Football Finance 2013
With Premier League operating profits at their highest level for four years, English football continues to flourish economically
or more than 20 years, through The report provides an in-depth REVENUE & PROFITABILITY its research report, the Annual appraisal of football’s finances, including This article assesses some of the key de- Review of Football Finance, the an assessment of the scale of the overall velopments in revenue and profitability F Sports Business Group at Deloitte European football market, hot topics within the context of an overall domestic has documented clubs’ business and com- facing the football industry, analysis of market where the 92 top profession- mercial performance, striving to provide revenue and profitability, investigation al clubs in English football collectively the most comprehensive picture possible of the trends in wages and transfers, as- edged total revenue over £3bn for the of English professional football’s fi- sessment of stadium development and first time in 2011-12, after relatively mod- nances, with analysis provided within the venue operations, identification of key est revenue growth of 5 per cent. context of the prevailing regulatory envi- developments in club financing, as well The combined revenue of the 20
ronment and the wider European game. as a comprehensive databook. Premier League clubs increased by Source: Annual Review of Football Finance, Deloitte, 2013 Deloitte, Finance, Football of Review Annual Source: 2011/12 2010/11 Revenue and Revenue Movement Operating Movement Pre-tax Movement Revenue Operating Pre-tax profitability – profit/(loss) loss profit/(loss) loss the top 92 clubs £m % £m % £m % £m £m £m
Premier League 2,360 4% 98 34% (245) 35% 2,273 73 (375)
Championship 476 13% (147) (13%) (158) 16% 423 (130) (189) League 1 120 (8%) (59) (2%) (58) (7%) 131 (58) (54) League 2 79 10% (10) (43%) (8) (33%) 72 (7) (6)
Total Football League 675 8% (216) (11%) (224) 10% 626 (195) (249) Overall 3,035 5% (118) 3% (469) 25% 2,899 (122) (624)
26 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 4 per cent to almost £2.4bn (2010-11: accounted for they made a loss of 1.55:1. The ratio is lower than in other £2.3bn), with another year of impres- £183m. Taking account of interest and top European leagues, where the esti- sive commercial revenue growth, largely other income/taxes and exceptional mated equivalent ratios are 12:1 in La focussed among the highest ranked items, the Premier League recorded a Liga, 4:1 in Serie A, 4:1 in Ligue 1 and 2:1 Premier League clubs, and relatively sta- pre-tax loss of £245m (2010-11: £375m). in the Bundesliga. Broadcast revenue ble matchday and broadcast revenues. For a second successive year, the pre- accounted for 50 per cent of total Pre- Premier League operating profits tax losses for Premier League clubs have mier League revenue in 2011-12. It will went back up towards £100m and were decreased and are now at their lowest remain broadly at this proportion for a at their highest level for four years. Two level since 2005-06 and while the Premier sixth successive season in 2012-13 before contrasting movements resulted in the League at least converted some of its in- rising to record levels of around 55 per £25m increase, being a £109m reduction crease in revenue into operating profit, cent in 2013-14, when revenue from the in the combined operating losses of Man- the Football League was unable to follow new broadcast deals flows to clubs. The chester City and Chelsea but decreased suit. Despite strong revenue growth of 8 average Premier League club will receive operating profits at many other clubs, per cent, its operating losses grew by 11 around £25m more in central TV distri- including some caused by clubs’ early exit per cent to £216m – a record level. butions from 2013-14 than they have in from European competitions. 2012/13 with the lowest placed Premier Only two other clubs which had partici- BROADCASTING League club at the end of the 2013-14 pated in the Premier League in 2010-11 Premier League broadcast revenue in- season receiving around £60m, and the improved their operating profitability. creased by £11m (1 per cent) to £1,189m champions around £95m. Nonetheless in the 14 years since 1997- in 2011-12. This was the second year of 98, while revenue grew by £1,778m, its three year broadcast cycle and little COMMERCIAL operating profits have grown by just underlying growth was expected follow- Of the three revenue sources, com- £2m. Only half of the Premier League ing the £138m (13 per cent) increase in mercial revenue was the main area of clubs make an operating profit. broadcast revenue in 2010-11. growth in 2011-12, increasing by £80m While the Premier League clubs The top-to-bottom earnings ratio of (15 per cent) to £624m. The two Man- overall generated an operating prof- Premier League clubs in respect of cen- chester clubs delivered the majority of it in 2011/12, once player trading is tral domestic league distributions was this increase with Manchester City up
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 27 RESEARCH
Clubs competing in the Champions League reported revenues three times above the Premier League average
Premier League matchday revenue decreased marginally in 2011-12 due to lower attendances
The bigger story is the substantially increased revenue accruing to clubs as a result of the broadcast deals from the start of the 2013-14 season
£54m and Manchester United up £14m. foreseeable future. From 2013/14 and the The other four ‘big six’ clubs – Arse- first year of the new round of broadcast nal, Chelsea, Liverpool and Tottenham deals, this revenue is forecast to con- Hotspur – all increased their commercial tribute less than 2 per cent to the total revenue in 2011-12. The combined £21m – compared with 48 per cent in 91/92, increase demonstrates continued global the season before the Premier League demand for association with the top started. Nonetheless, the Premier League Premier League clubs. clubs’ matchday revenue will still be the Outside the ‘big six’ clubs, only the highest in Europe in absolute terms. three promoted clubs and Wigan Athletic grew commercial revenue in 2011-12, REVENUE PROFILES The average revenue of clubs in the highlighting the challenge for those Pre- Average revenue per Premier League Championship was £20m in 2011-12. This mier League clubs without significant club in 2011-12 was £118m (2010-11: was made up of an average of nearly global profile when it comes to upwardly £114m), split between matchday (£27m), £30m for the seven clubs which were in negotiating deals or extending the range broadcast (£60m) and commercial receipt of parachute payments and £16m of their commercial partners. (£31m) revenue streams. for those who were not. This simple average masks the signifi- MATCHDAY cant polarisation that exists between LOOKING FORWARD Matchday revenue decreased margin- different groups of clubs in the division. 2012/13 is expected to see another year ally to £547m in 2011-12. This is only the The four clubs competing in the of modest revenue growth in the Premier second time Premier League matchday Champions League (Arsenal, Chelsea, League. Three things are driving this: size- revenue has gone down since we started Manchester City and Manchester United) able increases in the commercial revenues analysing revenues across the three and two others – Liverpool and Totten- at some clubs; increased attendances and streams in 1996-97. ham Hotspur – had average revenue of improved matchday revenue from the Attendances across the Premier League £230m between them in 2011-12 – over change in club mix within the Premier in 2011-12 were marginally down on three times the average revenue (£70m) League; and modest growth from broad- 2010-11 and the economic climate con- of the other 14 clubs in the Premier cast deals. These changes are expected to tinues to challenge clubs to be prudent League. Qualification for the Champions take revenues up to nearly £2.5bn. in setting ticket prices and exerting pres- League remains a key revenue diferentia- The bigger story is the substantially sure on the corporate hospitality market. tor among the top Premier League clubs, increased revenue accruing to clubs as a At 23 per cent of total Premier League effectively guaranteeing them at least result of the new broadcast deals from revenue, matchday revenue is now the £30m in additional revenue from UEFA the start of the 2013/14 season. The total smallest of the three revenue catego- distributions and associated matchday value of the new broadcast rights pack- ries and looks set to remain so for the and commercial uplifts. ages, including domestic and overseas
28 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 MANUFACTURER & SUPPLIER OF PRODUCTS FOR SPORT CATALOGUE OUT NOW
rights is around £5.5 billion – over 50 per Premier League’s own enhanced regula- cent higher than the value of the previ- tions aimed at controlling salary inflation ous set of deals (£3.6 billion). This uplift and rationalising losses, raises the pros- in revenue is expected to be accompa- pect of a different result. nied by further substantial increases in The increase in the Championship’s some clubs’ commercial revenues and operating loss in 2011/12 suggests the modest matchday revenue growth. introduction of The Football Leagues’ Fi- The wider economic situation seems nancial Fair Play Rules is a necessary step likely to put pressure on some of foot- to change clubs’ behaviour in respect of ball’s revenue sources for a number of spending on players. years to come, but for Premier League The application of sanctions in respect clubs the immediate future is bright, as of the clubs’ results from 2013/14 should they stand to benefit from the substan- focus the minds of a number of clubs tial uplift in broadcast revenue. who are making heavy losses. There is This revenue injection provides the clearly still much to be done. ● opportunity for Premier League clubs ● This article is a précis of a more to address their current low operating comprehensive analysis of revenue and profits and substantial pre-tax losses and profitability which is contained within move onto a more sustainable footing. the Deloitte Annual Review of Football Historically, increases in broadcast rev- Finance 2013. Visit the website at enues have been largely spent on player www.deloitte.co.uk/sportsbusinessgroup costs, however, this time the break-even to access and download your free copy of requirement in respect of UEFA’s Finan- the report’s highlights or to purchase a cial Fair Play Regulations, as well as the copy of the full report. 01502 710 039
Issue 2 2013 © cybertrek 2013 MARKHARROD.COM SOCIAL MEDIA
On Twitter, #Paralympics became the most popular sporting hashtag of the year in the UK – beating #Olympics and high profile football hashtags A DIGITAL LEGACY
The huge increase in interest towards disability sport after London 2012 prompted ParalympicsGB to appoint a digital agency to help it harness the opportunity
he anniversary of the London From a communications perspective, ENGAGING THE AUDIENCE 2012 Paralympic Games provid- it was clear that there had been a deci- London 2012 demonstrated clearly that ed another moment to pause sive shift in the way that people were the BPA’s digital platforms represented T and reflect on the truly ground- consuming news and media throughout a key mechanism for engaging with the breaking spectacle that we witnessed London 2012. It wasn’t just the sold-out general public and stakeholders. The last summer. For many, London was the venues in London that were buzzing. size of the BPA’s following on social moment when the talent, dedication During the build-up to the Games, the media affirms that it is now its biggest and hard work of the athletes of Para- BPA’s website saw an increase in traffic of communication route and positions it as lympicsGB was recognised, alongside 570 per cent, social media following on the world’s leading Paralympic nation that of their Olympic counterparts, Facebook and Twitter rose by 2,726 per when it comes to digital. Through these whose performances had enraptured mechanisms, the BPA has the power the nation just weeks before. The to engage a diverse audience which London 2012 Paralympic Games succeed- encompasses not only fans of Paralym- ed in taking the Paralympic movement THE INTERNATIONAL picsGB, but also sports, sponsors and in the UK to a new level. PARALYMPIC COMMITTEE potential fundraisers. The British Paralympic Association The need for further investment in (BPA), the organisation responsible for HAILED LONDON digital was identified to support the selecting, preparing and managing the BPA’s objective to build on the mo- Great Britain and Northern Ireland team AS THE FIRST EVER mentum from London if it was to be at the Paralympic Games, had made it “DIGITAL GAMES” sustained through to Sochi, Rio and clear in its strategic plan published be- beyond. The Purple Agency was an- fore the Games that London would not nounced as the BPA’s chosen digital represent a ‘high water mark’ and that agency in April 2013 following a rigorous they were determined to build on this cent and on Twitter #Paralympics became and highly competitive tender process. success over the next Paralympic cycle. the most popular sporting hashtag of Jane Jones, marketing and communi- Therefore, the organisation tasked itself the year in the UK, beating both #Olym- cations director at the BPA, said of the with maximising the momentum from pics and several high profile football decision: “Between Beijing and London, London and began working in earnest hashtags. Such developments led the In- it became evident that we are operat- on preparations for the Sochi 2014 Win- ternational Paralympic Committee to hail ing in an increasingly digital world and ter Games and the Rio 2016 Games. London as the first ever ‘digital Games’. that our methods of communication
30 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 Jonnie Peacock – one of the stars of London 2012 and the “twittersphere” with 50,000 followers
Sophie Christiansen, TeamGB’s triple gold medallist of the London 2012 Paralympics
Paralympic gold medallist Sarah Storey has more than 20,000 followers on Twitter are constantly evolving. For example, at enhance the development of the BPA’s the Paralympic brand to life in the the Games in Beijing in 2008, Facebook online channels and key digital assets digital arena, using the latest technolo- and Twitter were not widely used as a to continue to maximise the profile of gies and platforms to: create a “buzz” primary news source and they were not Paralympic sport over the next cycle. around the Paralympic brand, cre- part of our Games-time communications The BPA’s ambition is to maintain its ate ways for people to contribute and strategy. The importance of social media position as a leading Paralympic nation share, grow the audience and increase in London highlighted the extreme dif- by adopting the latest and most relevant their involvement.” ficulty in predicting how people will be technologies to its audience. This in- producing and consuming media in four cludes addressing website development KEEPING A WATCH years’ time. Through its pitch, Purple in line with responsive technologies, The BPA faces a challenge in its plan- demonstrated that it has the capabil- looking into newly-developed or de- ning, as it operates in four year cycles ity to help us navigate the changing veloping platforms and advising on the between Games. The ‘best prepared’ landscape to best engage with our sup- future digital landscape. philosophy which underpins the team’s porters and stakeholders, while building Mark Wynn, digital director at Pur- preparations for the Games will be a in the flexibility needed for such an am- ple, says: “The Paralympic brand and cornerstone in the partnership between bitious four year project.” movement is highly inclusive, attract- the BPA and Purple. The integrated Purple has been tasked with pro- ing a diverse base of fans, supporters digital strategy that will be put in place viding the strategic planning that will and participants. Our task is to bring will not only be used to communicate
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 31 SOCIAL MEDIA
The success of the past two Paralympic Games have made household names of athletes such as Ellie Simmonds
effectively and efficiently with the enjoyment of the live event and creating Parasport website, the ‘yellow pages’ BPA’s audience, but it will also be relied a virtual stadium experience wherever for disability sport, which is run by the upon in the fast-paced and unpredict- they are. BPA in collaboration with professional able working environment that the BPA Reinforcing this position, Tim Holling- services firm Deloitte. anticipates it will face in Rio. sworth, CEO of the BPA, added: “We saw Parasport, which helps users identify Website traffic and social media fol- from London that the live coverage of the sports suitable for them and locate lowing will be monitored and assessed the Paralympic Games has the power to clubs in their local area, saw a 2,000 per to evaluate how the BPA’s digital output drastically increase our audience on so- cent increase in visitors during the Lon- is being received by fans, the media and cial media, but we recognise that it’s not don Paralympic Games. The Club Finder the wider Paralympic family, with the just a numbers game. As of 2013, our au- widget can also be re-skinned for use organisation keen to see steady increas- dience numbers have continued to grow on other sites, and was supported by es in audience size as the Games move so we have built a strong relationship Channel 4 and the English Federation of closer. Digital communications also en- with them and they have demonstrated Disability Sport during the Games. able tailored massages to be focused their loyalty to us. Looking to Rio, we Parasport serves as another example on particular groups at key moments. want to ensure we maximise the oppor- of how the Paralympic Games can in- The real time, always on nature of many tunity to maintain this and develop the spire and drive increased engagement digital channels gives them an imme- tools and technology we need.” with disability sport at all levels, right diacy that can’t be matched through any from the achievements of Paralympics- other media. Co-consumption of live GETTING INVOLVED GB athletes on the field of play, through TV or digitally streamed content, with The relationship between the BPA to grassroots development. social media interaction means people and the Purple Agency will begin with It is the potential to extend support can share the moment enhancing their the redevelopment of the Deloitte for the work of the BPA and the grow- ing profile of the Paralympic movement in the UK which makes the prospect of 2014 and 2016 even more exciting. The Paralympic movement has mass audience appeal. Building and mobilising this audience to support ParalympicsGB at key events, but also to foster the movement and increase active involve- ment are all core goals for Purple in working with the BPA. Digital provides the key in building on the connection made between Para- lympicsGB and the British public that we witnessed in London. The ambi- tious digital strategy being devised by the BPA and Purple will go along way to help ensure that our home support- ers still feel part of the action when our Social media audience numbers for disability sport have continued to increase throughout 2013 athletes compete overseas. ●
32 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 ADVERTISEMENT PROMOTION
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 33 INTERVIEW
JAMES BULLEY
As director of venues and infrastructure for the London 2012 Olympic Games, James Bulley had one of the most demanding roles in sports events history. His success in delivering the Games earned him an OBE
s a child, James Bulley was that earned him an OBE in The Queen’s Stoke-on-Trent. It was a 27,000 seat sta- mad about sport and wanted New Year’s honours list in 2012. dium and had to be delivered in a to be a PE teacher. His ambi- Following the London 2012 Games, ridiculously short timeframe and budget. A tions to carve out a career in James teamed up with three fellow It was all hands to the pump and to sport, however, were somewhat over- members of the LOCOG infrastructure get the job done and I found myself ruled by his parents, who preferred him team – Paul May, Guy Lodge and Jona- doing everything from leading design to go out and make it in the business than Branson – to set up Trivandi Major and budget meetings to helping out world. He decided to do both – after Project Consultants. Like Bulley, May with operations on the first night, mar- becoming a chartered surveyor, Bulley is a chartered surveyor, while Lodge’s shalling crowds and replenishing toilet began looking for every opportunity to background is in the events industry and rolls. It really was “cradle to grave” ser- get involved with sport venues. Branson has worked in the sport and vice delivery in its truest sense. He did this very succesfully and in venue development industry. Between 2005 landed a dream job – Bulley was them, Bulley and his Trivandi colleagues Could you describe your appointed director of venues and in- have almost a century of experience in career journey so far frastructure for LOCOG (The London the delivery of major projects. I realised pretty quickly that there were Organising Committee of the Olympic a lot of sports and venue developments and Paralympic Games). What was your first job going on but few professionals saw His brief was huge – to transform a or project in sport? this as a serious part of their business. derelict part of East London into a world In 1995 I was working for Drivers The opportunity was there for me to class Olympic park capable of hosting Jonas and was fortunate to be ap- package and present what I was doing 10,500 athletes and nine million visitors pointed as the project manager for the in the construction and property world in just six weeks. His success in delivering construction of the Britannia Stadium in and offer it as a sport sector-focused service. In other words we were provid- ing specialist property and construction expertise to sports clubs and developers of sports venues. No one had done that before and it opened up a world of op- portunities for our business. I got involved in Wembley, Murray- field, Everton, Leeds United, Swansea FC, Coventry’s Ricoh Arena, KC Stadium in Hull, Keepmoat Stadium in Doncaster, ExCeL and Benfica’s Stadium in Portugal. When the London 2012 Bid came along, the Bid team needed someone who understood venues, from financing, design, construction and operation. My name came up several times and so I got the call to help them with the venue and legacy planning for the venues. When we won the bid I was asked to stay on as Director of Venues and Infrastructure for Bulley joined LOCOG in 2005 and oversaw the construction of the Olympic Stadium LOCOG, the organising committee.
34 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 The Olympic Park was one of Europe’s largest ever redevelopment projects
It was a job you couldn’t turn down. At the end of the Games I turned to three of my colleagues, Guy Lodge, Paul I STOOD ON THE BRIDGE BESIDE THE AQUATICS May and Jonathan Branson and we said CENTRE WATCHING THE CROWDS ON DAY FIVE we can’t leave it there. We’d learned so – AND REALISED THAT WE’D CRACKED IT much from delivering and operating the venues for the Games, we saw an op- portunity to form a business providing strategic consulting, project manage- inspiring. To be involved in something of scratch. All of these tasks had their com- ment and assurance of major projects in international and national importance, plexities and challenges. What we had to the sport, leisure and events sector. you felt truly proud. I always wanted to learn was where to spend our time most This expertise is now available to compete for my country in a sport when effectively and to trust our delivery and organisations and developers and our I was a kid but didn’t have the talent to operational teams. business is focused just on this sector. reach the top level but, as Seb Coe once put it, this was our way of pulling on the And the most rewarding? Describe the experience of being shirt to represent our country. On day five of the Games I stood on the responsible for the Olympic Park bridge beside the Aquatics Centre watch- It was the most challenging and high What was the most ing people arriving. I felt by then that pressured environment you could imag- challenging aspect? we’d cracked it. Our operations teams ine. The spotlight was always on and The scale. My team was responsible for were looking relaxed and comfortable, the expectation from the public, media delivering over 120 competition venues, confident in what they were doing. The and the world of sport was huge. You training venues, operational centres and volunteers, the Games makers, were hav- couldn’t do anything in a half-baked support venues. We were the client for ing fun and just being themselves and way. As our CEO, Lord Deighton, would the new permanent venues delivered the spectators were looking in awe at say to us, you have to do the best work by the ODA and had direct delivery the venues and the beautifully land- of your lives, every day. But we knew responsibility for venues such as beach scaped park, stopping to take photos what we had to do and it was a tremen- volleyball in Horse Guards Parade, the every few steps. I knew then that nine dous privilege and honour to play such a Hockey venue in the Olympic Park and years of hard work had been worth it. It significant part in delivering the Olympic the equestrian venue in Greenwich Park. was going to be a success. and Paralympic Games. To work along- We had to structure and grow venue The public had embraced it and people side so many great people was truly management and operations teams from were really enjoying the moment.
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 35 INTERVIEW
Bulley wants Trivandi to become the leading independent project consultancy for major projects and events
(Tri) including strategic consulting, proj- I DO FEEL A STRONG SENSE OF PRIDE IN WHAT WE ect management and technical assurance on the delivery of major projects in the ACHIEVED DURING LONDON 2012 AND I’M VERY sport, leisure and event sectors – put the HONOURED TO HAVE PLAYED A ROLE IN IT two together and you get Trivandi. What project(s) are you work- ing on at the moment? How would you describe your When was the idea to set We’re providing advice and guidance to emotions after the Games? up Trivandi conceived? organising committees of the Olympic My first emotion was disbelief – I After you’ve done a job like the Olympics and Paralympic Games in the delivery of couldn’t believe it was over. I hung it’s natural to think “OK, what next?”. their venues as well as assurance to the around the Olympic Stadium until In October 2012 I went to the World Tri- board of directors for event delivery in 5am the morning after the Closing athlon Championships in Auckland and the UK. We’re also providing advice on Ceremony just watching the bump out travelled around New Zealand for two the delivery of two major schemes with of the ceremony installations and not weeks. sport and leisure attractions at their wanting to go home. For the first time in a while I had some core. Our clients have requested that we My second thought was massive re- down-time and was able to stop and do not publicise our involvement in the lief that it had passed without a major think. Some of my senior colleagues had schemes at this stage. incident. Any stadium or leisure man- mentioned about getting together after ager who runs an event will understand the Games so I drafted a business plan What are the future exactly what I mean by that, because for Trivandi. When I got back I handed it plans for Trivandi? you carry a lot of pressure and responsi- to three of them – the senior team that Our strategic plan is to create a leading, bility for the safety of the public and the delivered the venues for LOCOG for the independent project consultancy, driven athletes and performers. Games. They all said quite quickly, “I’m by excellence, which inspires new stan- But the job wasn’t done then, it in” so it all went from there. dards for major projects and events. We wasn’t completed until the last venue will work on new build projects, refur- had been deconstructed and the sites or Who are you targeting bishments and overlay projects, putting venues handed back. with Trivandi? teams in place to manage and deliver At that point, we did stop and say It’s all in the name – we are the Venues sport and leisure facilities for our clients job well done – and that was in Febru- and Infrastructure team from LOCOG both here in the UK and internationally. ary of 2013. As we come to a year after (known as VandI) who delivered the We aim to grow to a team of around 50 the Games it still feels very real and not temporary venues and infrastructure people in three years’ time. ● long ago. I feel a strong sense of pride for the Games as well as acting as client in what we all achieved and very hon- for the permanent venues delivered by Tom Walker is Managing Editor of oured to have played a part in it. the ODA. We offer three areas of service Sports Management magazine
36 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 ADVERTISEMENT PROMOTION
SERVICES O’Brien Contractors offers a full range of sports pitch services, including: UÊ Synthetic and multi-use games area (MUGA) pitches UÊ Full design and build construction projects SPORTING UÊ Pitch renovations UÊ Natural sports pitches UÊ Total solution for sports PROVIDERS pitches The legacy of London 2012 means that sport has never been more popular and more sports facilities are needed to meet growing demand.
n order to capitalise on the interest technologies to ensure the design meets to the St Finbarr’s requirements, and used in sport that London 2012 has gener- clients’ needs and budget. With an in- our knowledge and expertise to deliver the ated, as sports facilities managers you house team dedicated to ensuring the best solution while meeting the timeframe I know you need to provide first class right materials are selected, and part- and budget set. amenities to keep these newly inspired ex- nerships with quality turf manufacturers Eastwood School, Essex – as the Principal ercisers interested. O’Brien can deliver the perfect surface to Contractor O’Brien designed and built a To deliver superior sports amenities and meet all playing needs. synthetic Mondo six-lane 400m IAAF and associated facilities you need to engage the Investment in new technology and peo- UK Athletics track. The track selected was very best service providers. O’Brien Sports ple development is top of the agenda to Mondo Sportsflex SX, the same used for provides services for all stages of sports ensure they provide first class service. the 400m running track at the London 2012 pitch construction, ranging from basic pitch Olympics. renovations to full design and build con- SUCCESSFUL PROJECTS Mondo’s UK Project Manager, Joe Hoeks- struction projects. Recent projects that O’Brien has com- tra, said: “We require first-class preparation The turnkey solutions delivered by the de- pleted include the St Finbarr’s Sports and for all our tracks. O’Brien did not disap- sign and build team are tailored to suit the Social Club and Eastwood School, both of point, their work was second to none.” needs and budget of our clients and cover which were delivered on time, on budget a wide range of options, from Synthetic to and to the highest professional standards. IN PROGRESS Natural sports pitches and MUGA (Multi- In both cases, by providing and imple- Kewford Eagles FC Use-Games-Area) pitches, with surfaces menting proactive proposals, O’Brien was O’Brien is currently working on a design suitable for just about every sport. also able to reduce the client’s costs with- and build contract for Kewford Eagles FC out compromising the quality of the end ‘Grassroots’ project, which will see the TOTAL SOLUTION CONTRACTOR product. construction of 11 natural grass pitches With a history of quality and innovation St Finbarr’s Sports and Social Club, West and associated clubhouse facilities. stretching back more than 50 years, and Midlands - as the Principal Contractor Phil Mann, Faithful and Gould, Contract a Diamond Standard for Customer Sat- O’Brien has completed a design and build Administrators, said: “We chose O’Brien isfaction, O’Brien Contractors provides contract for the construction of a 3G foot- after liaising with their in-house team and best-practice, cost-effective design and ball pitch. The contract involved earthworks looking through their array of successful build services for sports facilities. Its many drainage, sub base, fencing, lighting and projects. We haven’t been disappointed so years of experience mean it also has the surfacing for the sports club. Desso IDNA 3G far. O’Brien has been nothing but helpful, essential skills and knowledge required to was laid on the pitch and the installation of accommodating and productive..” deliver total solution contractor services. a central dividing curtain allows the club to O’Brien’s total solutions services include play multiple 5-a-side games at a time. all aspects of sports pitch construction Dave Crowley, St Finbarr’s Sport Club Man- O’Brien Contractors Limited and use the latest ground modelling ager, said: We are really pleased with the Manor Cottage Church Lane, Cubbington, new pitch O’Briens has constructed – it is Leamington Spa, CV32 7JT by far one of the best pitches in Coventry. T: (01926) 423918 F: (01926) 883767 Many of our members have commented E: [email protected] on the outstanding quality and feel of the W: www.obriencontractors.co.uk pitch and feedback has been nothing but positive. O’Brien listened to our require- ments and did not disappoint, the pitch is fantastic.” Steve Hillman, General Manager – Sports Laser Levelling at Kewford Eagles Division, said: “We made sure we listened
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 37 FUNDING
IN EUROPE
Tim Lamb, chief executive of the Sport and Recreation Alliance, talks European Union funding and how your organisation could benefit from its new dedicated stream for sport in 2014
hen you think of the issues, it plays an important supporting Where the European Commission European Union what role. The European Commission – the can really come in handy is in ensuring might first spring to mind is executive body of the EU – recognises that co-ordinated dialogue takes place W whether we’re better off in the autonomy of sports organisations between European countries – vital for or out of it. You might also think of ref- and member states, so doesn’t inter- sport which often operates at European erendums, rebates, budgets, legislation vene on issues like organising sports and global levels. and laws but would you associate any of competitions. But many rules that do The European Commission has also these things directly with sport? affect sport at a number of levels – such started to provide organisations with European politics is in the public con- as media rights and online gambling – vital funding for programmes and sciousness at the moment and while emanate directly from Brussels, as do projects that can unite countries in a its link to sport may have far less of a issues like the internal market, employ- common aim to bring about unified im- high profile in comparison with other ment, health and education. provement and change. Anti-doping and match-fixing are perfect examples of issues that can, and The EU has now committed itself to setting aside arguably have to be, tackled by taking a a long-term and dedicated funding system for Europe-wide approach if we are ever to improve integrity in sport. sport which will be made available in 2014 ALL ABOARD How can we ensure that European coun- tries set the same stringent principles and standards to tackle doping in sport as the UK? European funding can help to address this issue. Taking the European approach to projects can be a really useful oppor- tunity to exploit, and the Sport and Recreation Alliance has first-hand expe- rience in benefiting from it. Back in 2009, for example, we set up WILD – the Women’s International Leadership Development programme – to up-skill potential women leaders, level the playing field and help women develop on a Europe-wide basis. Our most recent work is Better Boards Stronger Sport – a unique project that’s been designed to empower sports or- ganisations to take responsibility for governing their future successfully. To put the funding into context, it helps to look at Europe’s history in this area Funding from the EU can assist programmes that look to professionalise the sports industry
PIC: ©SHUTTERSTOCK/PRESSMASTER PIC: – which won’t take long as it’s only
38 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 FUNDING EUROPE-WIDE SPORTS PROJECTS – WHAT YOU NEED TO KNOW
The main way to get funding for European and the Sport and Recreation Alliance is sports projects is to apply for European currently having conversations with the EC Commission funding. on how it can best be managed. Applications for the 2013 round of fund- Keep up with developments ing closed on 17 July 2012 but you will by visiting the EC’s website: soon be able to submit applications for the http://ec.europa.eu/sport or contact David brand new budget in 2014. How this new Foster: [email protected] budget will operate is still being confirmed at the Sport and Recreation Alliance. PIC: ©SHUTTERSTOCK/BIKERIDERLONDON PIC:
The initial EU funding pro- gramme for sport will be worth an estimated £30m
recently been explored and now con- firmed as a dedicated funding stream. ORGANISATION: The Sport and Recreation Alliance When the Lisbon Treaty came into NAME OF PROJECT: Better Boards Stronger Sport CASE force in December 2009, it wasn’t just all TIME PERIOD: 1 January 2012 – 30 June 2013 STUDY about attempting to make the EU more FUNDING: €125,775 democratic, transparent and efficient. It also meant for the first time that The Better Boards, Stronger Sport project has been designed to promote innovative specific provisions could be made to sup- approaches to strengthen the way in which sport is organised and run in Europe. port, co-ordinate and supplement sport It’s based on the premise that sports organisations must be empowered to take policy actions taken by EU member responsibility for setting the agenda and improving governance without regulation or states. In the last couple of years, the EC compliance being dictated to them by outside regulators. has been exploring how it can provide The project supports the principle that real improvement has to be driven by the sports specific EU grants to fund a series of pi- movement itself because regulation will only achieve compliance and not drive improvement. lot projects – or ‘preparatory actions’. OUTCOMES: The project has resulted in consultation and consensus across Europe on the Organisations have already begun to key features of what an effective sports board should be. A toolkit has been developed benefit from this pot of funding, mak- which includes vital guidance, advice and best practice to help organisations excel. ing applications around a wide range of particular themes or priorities set by the European Commission – including water, the EU has now confirmed it will GETTING IT RIGHT match-fixing, governance and equality. commit itself to setting aside a long- So how should this funding be spent, This has been a ‘preparatory’ phase for term and dedicated funding system for can your organisation benefit, and if so, the EU to work out how it can best pro- sport for all member countries. It has how should you apply? vide policy support to the field of sport. also announced that 2014 will mark the Funding applications are open to all In other words, they’ve been laying the first time it will be administered and public bodies and not-for-profit organ- foundations. After dipping its toe in the money from the fund distributed. isations that operate in a country which
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 39 FUNDING PIC: ©SHUTTERSTOCK/SERGEY NIVENS
Sport is a global business and as a result, is routinely taken into consideration by legislators
is a member of the European Union. One of the most important things to ORGANISATION: Supporters Direct Europe bear in mind is that this funding cannot NAME OF PROJECT: Improving football governance through CASE be used to repair or invest in buildings supporter involvement and community ownership STUDY or facilities – nor can it be used to fund TIME PERIOD: 1 March 2012 – 30 June 2013 a national or local project. FUNDING: €202,527 In order to be eligible, your project should deliver a co-ordinated pro- Football’s image is all too often tarnished by instances of unsustainable financial models, gramme of activity across a number of accusations of outdated governance and a lack of democratic accountability. European countries. You also need to Yet the long-standing culture of supporters’ movements in the UK and fan ownership demonstrate how you will run your proj- across Europe demonstrates that there is a way in which football clubs can not only be ect, together with equivalent partner competitive on the pitch but have a positive presence in their community. organisations in other EU member EU funding is being used by Supporters Direct Europe alongside eight democratic sup- states. In the spirit of Europe’s ethos to porters’ organisations to spread this ethos to as many clubs and communities as possible be equal and transparent, all not-for- across Europe. The initiative aims to empower supporters’ movements so they can play a profit organisations are invited to apply greater role in the day-to-day running of their clubs. for grants and amounts are awarded on OUTCOMES: Toolkits containing advice, recommendations and workshops have been a case-by-case basis. produced and steps have been taken to establish national supporters’ organisations in Funding amounts have fluctuated Italy and Ireland. Networks of supporters’ groups in Germany, Spain, Portugal and Belgium every year, but in 2014, sport will for have also benefited from the funding. the first time have its own dedicated EU budget worth around €30m (US$40m, £26m) per year to be divided between successful applicants. to the Ramblers and the British Wheel for the sport and recreation sector, we’re of Yoga to run their organisations as always keen to hear ideas about how we LOOKING FOR ASSISTANCE effectively as possible. can bring about unified changes and im- At the Sport and Recreation Alliance we EU funding is just one of the many provement in sport – and at the moment help our members, who range from the tools that can be worth exploiting to Europe and all its institutions have an in- Football Association and British Rowing achieve this aim. As the umbrella body credibly important part to play. ●
40 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 WHATEVER YOUR SPORT www.fsb-cologne.com WE’VE GOT IT COVERED
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 41 ADVERTISEMENT PROMOTION
Maidstone United FC Call in Replay Maintenance
REPLAY MAINTENANCE, THE SYNTHETIC SURFACE MAINTENANCE SPECIALISTS, HAS CARRIED OUT ITS SPECIALIST REVIVE® PLUS+ PROCESS AT THE GALLAGHER STADIUM – HOME OF RYMAN LEAGUE SIDE MAIDSTONE UNITED IN KENT.
aidstone United was the programme John already has in place. first football club in Britain The Replay Revive® Plus+ process should to develop a purpose built be carried out annually or bi-annually de- M stadium using a 3rd genera- pendent on the levels of pitch usage and tion (3G) pitch. The surface is used by current maintenance procedures. the club’s first team, their 30 community Due to the nature of the operation teams, as well as other local clubs, busi- it is most effective during the summer nesses, community groups and schools. months when the pitch surface is dry al- Regular maintenance is essential to lowing the brushing action and powerful the long-term playability of the pitch vacuum turbine to remove surface dust, as the overall life of it will be seriously The Replay Revive® Plus+ process reduces compaction, debris and broken-down carpet fibres. reduced if it is not cared for properly. enhances porosity and improves playing characteristics Failure to do this will result in the contam- Brushing and cleaning the pitch correctly ination filtering down and through the and checking seams will ensure not only the surface. It helps reduce compaction of infill, ultimately affecting the drainage enjoyable playing conditions in the long the surface and lifts the pile of the carpet and playing characteristics of the surface. term, but also that the synthetic pitch whilst enhancing its porosity and helps “Because the pitch is not just used for passes its FIFA inspection and is certified maintain the playing characteristics. the first team, but also the local communi- for competitive use. “We do have our own in-house equip- ty, it is crucial our surface is maintained to ment for regular drag brushing, but after a very high level. We’re pleased to have Re- DEEP CLEAN the season finishes and before the next play Maintenance looking after our pitch The Replay Revive® Plus+ process ex- one begins we bring in the specialists so and carrying out the regular maintenance. tends the life of a synthetic sports pitch that we are able to continue to offer our “We have been extremely impressed and minimises the risk of injury to players first team and local community a wide by their overall level of work and service by improving surface grip and reducing range of use,” said John Harvey, Maid- in maintaining our synthetic pitch. Replay compaction. It uses a specially devel- stone United’s full time Stadium Manager. has some excellent pieces of equipment oped, single operator machine to remove which clean the synthetic surface to a very contaminants from rubber infill surface. REGULAR MAINTENANCE NOTICEABLY high standard and when they finished Rotary brushes penetrate deeper into EXTENDS THE LIFE EXPECTANCY their deep clean, it was like a new pitch.” the infill compared to static brushes, The three-day brushing and de-com- which are commonly used, breaking up paction process carried out by Replay to FURTHER INFORMATION the contamination and removing it with keep the 3G football pitch in a playable Please contact Replay Maintenance on a powerful vacuum filter system for dis- condition for a multitude of use through- 01636 640 506 or visit the company’s posal off-site. The rubber in-fill is then out the year is in conjunction with the website www.replaymaintenance.co.uk filtered before it is distributed back onto on-going synthetic surface maintenance
42 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 SUSTAINABILITY Green matters
A ROUND UP OF INNOVATIVE PROJECTS, SYSTEMS AND PRODUCTS FROM AROUND THE WORLD THAT ARE HELPING TO MAKE THE SPORTS INDUSTRY MORE SUSTAINABLE
Next year’s World Cup will be the most eco-friendly in history. More than US$20m will be invested in delivering a sustainability strategy
Further support for the sustainability The concrete methods include: effort will be provided by FIFA’s com- UÊ Green Buildings: Many of the stadi- FIFA ANNOUNCES mercial affiliates and other stakeholders. ums in Brazil are planning to achieve 2014 SUSTAINABILITY The strategy builds on the experience LEED certification and are installing gained from environemntal and social solar panels to generate renewable development programmes at FIFA tour- energy. In addition, FIFA and LOC will The organising committee of the Brazil naments since 2005, on international organise certified training courses on 2014 World Cup (LOC) and FIFA have standards such as ISO 26000 and the sustainable management for stadium announced the details of a strategy Global Reporting Initiative and on the managers to make next year’s competition the development policies of the government UÊ Waste management: The objective of greenest ever. The sustainability strat- of Brazil. The 2014 FIFA World Cup Brazil a new waste law in Brazil is to bet- egy developed by FIFA and the LOC aims will be the first FIFA World Cup to have a ter control the handling and the not only to mitigate the negative impact comprehensive sustainability strategy. destination of waste. FIFA and LOC but also to maximise the positive effects Federico Addiechi, FIFA’s head of will promote recycling in collaboration of hosting the FIFA World Cup. Green corporate social responsibility, said: with local cooperatives. stadia, waste management, community “The goal is to stage an event that UÊ Climate change: FIFA and LOC will esti- sport, reducing and offsetting carbon uses resources wisely, striking a bal- mate the tournament’s carbon footrint emissions, renewable energy, climate ance between economic aspects, social and develop wide-ranging measures to change and capacity development are development and environmental protec- avoid, reduce and offset its emissions some of the key issues addressed. tion. We want the 2014 World Cup to be UÊ Volunteer training: Additional training A total of approximately US$20m (15m remembered not only as a fantastic foot- modules will be offered to all 2014 FIFA euro, £13m) will be invested by FIFA in ball tournament, but also for its lasting World Cup volunteers enhancing their the implementation of the strategy. social and environmental legacy.” future employment opportunities.
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 43 SUSTAINABILITY
METLIFE STADIUM
The Metlife Stadium in East Rutherford, New Jersey, US only opened in 2010 but has already made its name as one of the most sustainable stadiums in Ameri- can professional sports. Making the venue green was one of the key issues for the New York Giants and New York Jets - the two NFL teams that built and now operate the venue through a 50/50 partnership – MetLife Stadium Company. The New Stadium, built on the site of the former Giants Stadium, has suc- ceeded in reducing water demand by an estimated 11m gallons per year – or a 25 per cent reduction in the average annual water demand. The major water conservation design features include syn- The stadium currently saves 3,5m gallons of water each year by using a range of green solutions thetic turf – saving 3.5m gallons of water per year – and the waterless urinals Energy efficient Low E coating/glaz- parking areas and another 20 tons is pro- throughout the men’s restrooms, saving ing has also been used in the windows. duced in the actual stadium. an additional 2,7m gallons per year. Compared to the old Giants Stadium, Fan behaviour and eco-awareness Metlife also uses energy efficient and the glass used at Metlife transmits 56 among spectators is another area that United States Environmental Protection per cent less destructive UV light, is 51 Metlife is seeking to influence. Both Agency Energy-Star compliant concession per cent better as an insulator, and is 24 teams actively promote the use of public equipment, heating cooling and venti- per cent better at reducing heat gain – transport and car pooling/ride shar- lation systems and lighting, which use while only sacrificing 3 per cent of the ing for spectactors travelling to events. 25-50 per cent less energy. This reduces total visible light available. There’s a comprehensive fan education costs without compromising quality of There’s also a long-term commitment and participation programs which uses performance, reduces air pollution, pro- to reducing solid waste by 25 per cent public service announcements; score- vides a significant return on investment, through recycling and composting pro- board messages; “green” programme and typically has an extended product grammes. Fifty tons of solid waste is goals and achievements via web site por- life and decreased maintenance. produced on an average game day in the tal; Green Promotional Events.
PULSE FITNESS
Pulse Fitness cardiovascular equipment offer sports clubs a cordless machine inclusive of an imbedded digital TV and an iPod docking facility. Users can watch and listen to their Users can charge their devices using the kit The system could save £150 per machine own movies and music while charging their iPod or Smart phone. The features Centre, which works without the need The Smart Centre system has been could produce an annual utility saving for power or data. Pulse’s strength designed to help sport and health and of £150 per machine, as well as reduce equipment offers a 1:15 ratio for train- fitness facilities provide a management the demand for air handling units. ing partners on all its strength and cable system to help the recruitment of mem- Pulse also offers a self-powered machines – based on the requirement of bers, retain members and manage their connectivity retention and mem- one 13amp socket drawing 3/4amps to performance, while keeping utility costs ber management system called Smart power-up 1 – 15 strength machines. down to a minimum.
44 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 White Line Services International ltd AIR-SUPPORTED STRUCTURES DESIGN + SALES + SERVICE + INSTALLATION SPECIALISTS IN TRACK MAINTENANCE CONTACT US FOR FREE QUOTATIONS AND TRACK ADVICE We can offer: NEW FOR 2013 ● Newly designed high pressure running track cleaning machine which picks up and disposes of all dirty water. A final rinse of the track ensures surface is clean, inhibits moss growth and is ready to run on. ● Remarking tracks & courts on all synthetic surfaces ● Surveying & painting tracks & courts We’ve got you covered ● All track repairs using IAAF certified materials
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 45 SUSTAINABILITY
RIO 2006
As part of its plans to create ‘green ven- ues for a green Games’, the Rio 2016 Organising Committee for the Olympic and Paralympic Games has adopted a Sustainability Supply Chain Programme Since winning the bid in 2009, the Rio team has made sustainability a priority of its Games design and established a concreting plant at the Olympic Village construction site. eco-friendly products being used in the deforestation. All our purchases will take The new plant will produce 90 per building and administration processes. environmental certifications into con- cent of the total volume of the concrete Tania Braga, Rio 2016’s head of sideration, an innovative approach for at its own construction site, reducing sustainability and legacy, said: “By supply chains. Another important fact is carbon emission by 700 tons through- exclusively purchasing certified wood the existence of integral logistic planning out the whole operational period. and paper, we generate a positive for the disposal of all the products and The sustainable supply chain will see environmental impact as we prevent packages acquired for the Games.”
Although ardent golfers will find the ball a little sluggish for competition on SIX SENSES the greens, it is perfect for practice. THORNTON SPORTS While the idea might seem out- landish, there is a serious side to the The luxury Six Senses Con Dao resort initiative – the balls are a more sustain- The SudsSports sustainable drainage sys- on the island of Con Son in Vietnam able way for guests to play golf in a tem from Thornton Sports has recently has come up with a novel way for region that has a beautiful yet vulner- been installed at Denby Dale Tennis Club. guests to practise their golf swings. able eco system. There is no need for The club, based in Huddersfield, The resort has introduced floodlighted driving ranges as the ball is located adjacent to a river which Ecobioball – balls that have a core can be safely launched from any sur- floods periodically, so a system was re- made out of fish food. The food is face. The ball also supports Six Senses quired that would also provide water released when the outer cover of the corporate commitment to the environ- management capabilities. The SudsSports ball biodegrades – around 48 hours ment and, perhaps most importantly, system comprises of a lightweight plastic after coming into contact with water. gives local fish a free lunch. sub-base replacement layer, which allows shallow attenuation, high infiltration and drainage. Hence it is ideal for sites such as that at Denby Dale Tennis Club, where there’s a risk of flooding. Given the lightweight method of con- struction, no heavy construction plant is required for installation – an added advantage for the project at Denby, due to the site’s access limitations. Alongside the drainage system, Denby Dale also invested in Thornton Sports’ new Classic Match tennis surface, which simulates the playing characteristics of clay. The terracotta artificial grass surface slows down the ball and provides a high bounce, while providing the club with a high performance, cost-effective and low maintenance alternative to clay. Roland Sansom, of Denby Dale Ten- nis Club said: “We’re delighted that Thornton Sports have been able to provide us with the high performance The fish food golf balls could revolutionise the way coastal courses design driving ranges slow-pace surface we require, while minimising flood risk to the courts.”
46 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 SPORTS FACILITIES
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 47 SUSTAINABILITY
any excess generated being fed into Delhi’s main power grid using integrat- ed photovoltaic cells. Other key features THYAGARAJ STADIUM incorporated in the stadium include the use of rainwater harvesting for flushing and horticulture, double-insulated New Delhi’s Thyagaraj Stadium is the glazing and an independent sewage first in the country to receive a gold treatment plant with a capacity of more rating from the Indian Green Building than 200,000 litres a day. Council (IGBC). Designed by architects Thyagraj Stadium is owned by the Peddle Thorp for the 2010 Common- Government of National Capital Ter- wealth Games, the venue has earned a ritory of Delhi (GNCTD) and is part of The Thyagaraj Stadium’s indoor arena CII-IGBC-Gold rating. the larger Thyagraj Sports Complex. Eco-friendly solutions at Thyagraj GNCTD’s Chief Minister. eco-friendly practices that would include the use of solar panels to pro- Sheila Dikshit said the award reflect- encourage other states in the country to vide all electricity for lighting – with ed Delhi’s pioneering role in promoting become more “green”.
lot of independent control. The company wanted to remove “human error” from the equation in terms of more efficient COVENTRY GETS GEO WIRELESS ENERGY operation and control of the estate. The WEMS solution was able to bring all of the controls together. Established in 1887 Coventry DW Sports is in the process of adopting Hubbard said: “We went through a Golf Club celebrated its 125th wireless building energy management phase of evaluating and re-evaluating anniversary by receiving the systems (BEMS). Designed, installed and the available energy control technology international ecolabel GEO Certi- commissioned by WEMS International, that could help us achieve our targets. fied in recognition of outstanding trials have been completed at three sites, For us, technology must be a safe in- sustainability efforts across its with average energy savings of more vestment, must not affect the customer course, as well as outreach work than 17 per cent. DW Sports are now em- experience in our fitness centres, and into the surrounding community. barking on a phased roll-out programme. must go on in the background so as not Phil Weaver, course manager Dan Hubbard, the company’s utili- to cause distraction or disruption. – who’s also chair of the PGA of ties manager, said: “At board level, DW For these reasons, the installation Great Britain and Ireland – was Sports is committed to energy reduc- of a wireless solution such as WEMSys- part of the driving force behind tion and sustainability in a very real and tem made perfect sense. Hubbard and Coventry Golf Club’s journey proactive way. We’d made some inroads DW Sports team have worked closely through the GEO OnCourse by addressing the ‘low hanging fruit’ but with WEMS to scrutinise the initial data programme that led to the GEO knew the real energy efficiency solutions and optimise the trial sites to achieve Certified ecolabel. involved taking greater control of plant.” maximum savings. Wherever waste is Weaver said: “We recognise the DW Sports’ ready-built estate featured identified, a solution is presented to rec- pressures on the environment. two BEMS, controlling some kit, plus a tify the situation. ● Golf clubs have an important responsibility to take their stew- ardship of the land seriously. In the last few years we’ve become much more aware and active, making sustainability a consideration in every decision. The GEO OnCourse programme was easy to follow and made sure we thought about a wide range of practical areas and there were suggestions for improvements as we went along. GEO is a stakeholder-funded, not-for-profit organisation, dedi- cated to helping the global golf community establish leadership in environmental enhancement. The wireless system is delivering an average energy saving of 17 per cent at three sites
48 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 2.0
It’s arrived.
LIW Stand H432 GRASSROOTS
HE GR T A G S S
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CLIMBING IS ONE OF THE FEW SPORTS TO HAVE SIGNIFICANTLY INCREASED PARTICIPATION SINCE THE FIRST ACTIVE ENGLAND STUDY IN 2006 CLIMBING
he history of climbing as a sport More significantly, the number of As a lot of the climbing takes place out- in the UK dates back to 1886 people who participate occasionally doors in natural surroundings, there is no when Eton-educated Walter (at least once a month) in climbing and facility strategy needed for the NGB T Smith first completed a solo mountaineering in England has now climb of Napes Needle – a detached for- reached 250,000. The main growth of mation which Victorian mountaineers these occasional climbers over the last There are already plans to tackle this could easily avoid on their way to the five years has been in the 16- to 25-year- challenge. The BMC has been successful summit. Therefore Smith’s ascent was old category (from 74,100 to 88,700). in securing funding from Sport England seen as the first ‘sports climb’ in history. There has also been an increase in fe- for the period 2013-2017 primarily to A lot has changed since those days male participants (81,900 to 87,800). increase participation of 16 to 25-year- and the relatively recent trend of indoor There are no signs of the growth olds; women and hill walkers. Thanks climbing walls springing up in urban set- slowing down either, according to Dave to the funding, the BMC was able to tings has made climbing accessible to Turnbull, the chief executive of the BMC. employ a team of three regional devel- all. That is reflected in participation fig- “We expect the overall trend of growth opment officers (RDOs), as well as a hill ures – climbing is now one of the fastest to continue and to see more people tak- walking development officer – all fund- growing sports in the UK and is one of ing up outdoor climbing as a result of ed by Sport England. just six sports which showed a statisti- our engagement projects with indoor “This is an exciting development for cally significant increase since the first climbers,” he says. “With more and the BMC,” Turnbull says. “The RDOs’ Active People Survey in 2005-06. more schools getting climbing walls we (based in London, the north east and There are currently 305 clubs and expect that to have a positive impact on the north west) primary objectives are 24,247 climbers affiliated to the sport’s participation of young people.” to support indoor climbers making the governing body, the British Mountain- Encouragingly, between 15 and 20 transition to outdoors and also to help eering Council (BMC). The latest Active per cent of those who regularly climb clubs who wish to attract new members.” People Survey results from Sport Eng- already are under the age of 18. For The BMC has already embarked on land show that around 87,800 adults Turnbull, the challenge isn’t to get an engagement programme through in England participate regularly (once people of any age to try out climbing – the new RDOs. They’re working on an a week) in climbing and mountaineer- it’s to convert them to become regulars. ‘Indoor to Outdoor’ campaign to help ing. This includes sports such as indoor “Through indoor walls we’re managing people who only climb indoors to access climbing, rock climbing outdoors, to attract many young people. Our big- opportunities to try climbing outdoors. mountaineering, trekking, hill walking, gest challenge is how to introduce them As part of this the BMC is offering subsi- mountain walking and bouldering. to climbing outside and joining clubs.” dised courses at the National Mountain
50 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 There are more than 380 indoor climbing walls in the UK – nearly all of which are commercially operated
“WE’RE CURRENTLY DOING A SOCIAL MEDIA AUDIT AND HAVE PLANS TO LAUNCH BMC TV LATER THIS YEAR”
Centre at Plas y Brenin in North Wales. Social media has also been harnessed to attract young people to the sport. “Over the last couple of years we’ve grown our Facebook page to 33,000 likes and we have 12,000 followers on Twitter,” says Turnbull. “We’re currently doing a social media audit and have plans to launch BMC TV later this year. Also this year we’ll be launching an ambassadors programme, to inspire young people through role models and ambassadors.”
MOLEHILLS AND MOUNTAINS As most of the recreational and competitive climbing takes place out- doors in natural surroundings, or at commercially-run indoor climbing walls and centres, the BMC has no outright facility strategy in place. There are cur- rently 380 indoor public walls in the UK and any changes in this number depend on whether commercial operators deem there to be demand to build more. Most walls in the UK are built by member companies of the Climbing Wall Manufacturers Association (CWMA). BMC liaises with CWMA but broadly speaking, rather than concentrating on increasing the number of facilities, the BMC’s facility strategy is to form
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 51 GRASSROOTS
“CLIMBING IS A VERY DIVERSE ACTIVITY – SOME PEOPLE SEE IT AS A SPORT AND OTHERS SEE IT AS A LEISURE ACTIVITY OR A WAY OF LIFE”
partnerships with organisations to make sure existing sites are utilised. This means that the BMC works closely with the climbing wall operators, clubs, guides, scouts and youth groups, as well as outdoor centres and providers in its grassroots delivery. There are also strong links with Mountain Training and the Department of Education. Turnbull adds: “More recently we’ve linked up with the County Sports Part- nerships. Also, for climbing outdoors on the access side of things, we work with outdoor organisations such as the Ramblers and Campaign for National Parks, as well as bodies such as Natural level, the IFSC organises World Cup The nature of climbing makes it a very England and Natural Resources Wales.” competitions and rankings in three dis- social activity – and attractive to men The BMC also gets involved in pro- ciplines – lead climbing, bouldering and and women of all ages moting climbing outside of the UK and speed climbing. The BMC has set up tal- partners with international organisa- ent pathways in each to identify young tions. Most recently, it was one of the climbers with ability and to support their Most recently, in July 2013, 14 of the driving forces in a bid – led by the Inter- development to the very top. best British junior climbers travelled to national Federation of Sport Climbing Most young people begin their Austria to take part in the IFSC European (IFSC) – for climbing to be included in competitive climbing in a league or boul- Youth Championship – with two climbers the main Olympic programme for 2020. dering event at a local wall or through achieving top 10 positions. Although ultimately unsuccessful, the taking part in the BMC’s Youth Climbing BMC managed to recruit the likes of Series (BMC YCS). The top 12 in each final ABOVE AND BEYOND Dame Kelly Holmes to be part of the are invited to join the BMC’s National Looking ahead, climbing’s future looks campaign to lobby for the change. Academies – where young climbers are bright. Participation figures are healthy The IFSC’s proposals were for a multi- helped to improve their rankings. and people of all ages are discovering discipline event which would include Turnbull explains: “At the academy climbing. Its ability to attract a wide au- a mix of speed climbing, lead climbing level, depending on their age, climbers dience is undoubtedly one of its greatest and bouldering. According to Turnbull, can start entering other national level strengths. And while climbing is a major the format would have embodied the competitions such as the British Lead part of the BMC’s remit, it also promotes Olympic motto – faster, higher, stron- Climbing Championships and British other forms of activities. ger – perfectly. “Climbing’s bid was Bouldering Championships. “Climbing is a very diverse activ- considered on a shortlist of eight sports “The introduction of the BMC Youth ity,” says Turnbull. “Some people see it but unfortunately has not made the Climbing Series has been a fun way for as a sport and others see it as a leisure final cut. We thought climbing put for- young climbers to get a taste of competi- activity or a way of life. As our participa- ward a strong case especially as the IOC tion climbing and the competition sees tion statement highlights the risk and was looking for something new, which year on year growth. This year it attract- responsibility involved in climbing, we climbing offered.” ed a whopping 860 young climbers and don’t directly encourage people to climb. 306 took part in the final. However, once people are interested, we CLIMBING TO THE TOP “We also run two Open Youth Lead provide safety and training advice and The nature of climbing – with basic tech- and Bouldering events each year and publications for information. niques and skills being relatively easy to the results from these events are used “We promote the health benefits of learn and equipment easy to purchase as a basis for selection for the GB Junior climbing, hill walking and mountaineer- – makes it possible for dedicated and Climbing Team. Climbers on the GB team ing and we’re one of the key supporters motivated individuals to start taking part are eligible to represent Great Britain on of the Britain on Foot campaign to get in competitions fairly quickly. At a global the international stage.” Britain more active in the outdoors.” ●
52 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 Increase revenue Revive all pool types Replace tired water features Versatile innovative designs Products to suit all budgets
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 53 SWIMMING
In at the deep end CSL was launched by the Amateur Swimming Association in 2011 as part of efforts to increase the number of pools that offer swimming lessons
IAN COOPER s TRUSTEE s COMMUNITY SWIMMING LIMITED
eing able to swim is an essen- innovative solution. In conjunction with Through its charitable objectives the tial life skill. However, unlike LA Fitness, the ASA set up an inde- organisation shares the ASA’s vision of many other physical skills, pendent charitable trust Community giving more people more opportunities B learning to swim requires Swimming Limited (CSL), which was to swim and also to have fun by swim- access to both a suitable water space granted charitable status by the Charity ming more often. and a good teacher. Despite virtually Commission and began operations in all local authority-managed swimming February 2011. CSL operates as a sepa- HOW DOES IT WORK? pools providing water time for lessons, rate company from the ASA. Since its launch in 2011, with the help of there are many other UK pools where Its principal objective is to deliver singer and TV celebrity Alesha Dixon, no lessons take place. Accessing these swimming lessons in facilities not nor- former Team GB swimmer Mark Foster pools has always been a challenge to the mally available to the general public. and principal commercial partner, LA Amateur Swimming Association (ASA). CSL’s aim is that any profit it makes Fitness, CSL has provided administra- To address this long standing prob- through commercial means will go tive support, ASA teaching staff and lem, in an industry first, the ASA straight back into swimming through management expertise to a range of has developed and implemented an charitable causes at grassroots level. partners. These partners provide the
CSL was launched by Alesha Dixon and Mark Foster together with LA Fitness
54 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 CSL uses games and fun techniques to take children through their aquatic journey
Our ambition is to open up swimming and leisure provision to the community using facilities whose owners may not have done it previously – or who now wish this area of their operation to be developed by a partner facilities and services that CSL needs to CSL has a support team based at Fiona Pearson, group operations man- deliver its high-quality ASA swimming Loughborough University’s SportPark, ager, says: “Our ambition is to open lessons. The ASA operates a world re- which also houses the ASA’s head- up swimming and leisure provision to nowned Learn to Swim award scheme quarters and other national governing the community using facilities whose based on the British Gas ASA Learn bodies. The support team runs CSL’s on- owners may not have done this previ- to Swim Pathway, a programme the line booking system (www.cslbookings. ously or who now wish this area of their ASA has developed to take children co.uk) and offers administration sup- operation to be developed by partner- through from their first splash to full port to swimming liaison officers and ship working. Our lessons follow the competence in the water. With close teachers. The system has been set up to British Gas ASA Learn to Swim Path- to two million certificates and badges make booking swimming lessons easy way, offering a fully comprehensive and issued to children all over the world last and also stress-free for customers. progressive programme of swimming year alone, the Kellogg’s ASA Awards lessons for all. The lessons are deliv- Scheme continues to be one of the most ered by professional, trained teachers, successful ever in British sport. resulting in competent, confident and CSL has its own governance structure safe swimmers with a wide skill base on and is controlled by a board of five in- which to develop further techniques dependent trustees who are responsible BOARD OF TRUSTEES and the opportunity to enjoy a range of for the progress of the organisation, its water-based sports in the future.” strategy and operations. The trustees CSL OPERATIONS STAFF COMMERCIAL PARTNERS provide expertise drawn not only from SUPPORT TEAM CSL BOARD OF TRUSTEES the world of swimming, but also public Delvin Lane Chair, Trustee facility operation and commercial man- SWIMMING LIASON OFFICERS Jane Nickerson Secretary, Trustee agement. CSL’s ultimate aim is to enable ASA QUALIFIED Chris Bostock Trustee organisations to bid for funding to en- SWIMMING TEACHERS Ian Cooper Trustee able them to run projects in accordance with the charitable objects. CSL is operated as a separate company to ASA Chris Reeves Trustee
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 55 SWIMMING
LA Fitness’ objective in working with CSL was to utilise its existing pools in a more effective way and to broaden the appeal of swimming and other pool activities to people of all ages
WHERE ARE THE CSL CLASSES? Currently operating 655 learn to swim classes every week in 51 LA Fitness health club sites in the UK and Ireland, CSL offers a range of lesson types, including one to one tuition for all abili- ties, parent and baby lessons, pre-school lessons and adult group lessons. Like most learn to swim organisations, Community Swimming Limited delivers three groups of 10-week lessons each year with special courses at holiday time. LA Fitness’s objective in working with CSL currently operates 655 CSL was to utilise its pools in a more ef- learn to swim classes every fective way and to broaden the appeal week across 51 LA Fitness clubs in the UK and Ireland of swimming and other pool activities to the communities it works with. CSL’s Learn to Swim programme is delivered by fully qualified ASA teach- ers who use games, fun techniques and delivered within this session. A swim- Make A Splash: CSL worked with Make a a number of other activities to take mer who finishes the ASA Learn to Swim Splash in 2011-12 to provide a programme children through their aquatic journey; Framework will have a life skill that will delivered by Total Swimming as part of from beginner level to fully competent, enable them to take part in any water- the Mayor of London’s Olympic Legacy. confident and safe swimmer. Lessons based activity they wish; from swimming The project provided a mobile available include: for fitness to swimming with dolphins, 12m x 6m steel tank above-ground UÊ Adult and Child from canoeing to white water rafting. swimming pools to some of London’s Adult and Child Lessons are a perfect most deprived and disadvantaged way to introduce babies and toddlers to ADULT LESSONS areas. The project provided school water and the pool environment. CSL’s ASA level 2 qualified teachers sup- swimming and lessons for people who UÊ Pre School Swimming port and guide adults in the following were not able to access and afford local Suitable for children from 3 years old. range of classes: public swimming facilities. UÊ Children Swimming Lessons Stages 1-6 UÊ Aqua-phobic dry land introduction www.makeasplash.co.uk This progressive programme teaches UÊ Beginners and improver lessons children a wide range of skills which re- UÊ Private one to one lessons Total Swimming: Founded by Olympic sults in them becoming confident and UÊ Swimming stroke and technique lessons swimmers Steve Parry and Adrian competent swimmer. Turner, the Lancashire-based company UÊ Swim Technique and Stamina Lesson DEVELOPMENTS aims to make a difference to people’s Distance, medley swims, swimming As well as its work with LA Fitness, CSL lives through swimming. drills and swimming exercises are also partners with these organisations: www.totalswimming.co.uk
56 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 www.ukpoolspa-expo.co.uk Join RAPs in the Keynote Theatre on Thursday 26th September, Visit RAPs at P416 11:30 – 12:15
This is your chance The Register of Aquatic Professionals is here! to fi nd out more RAPs has been created to introduce a Single Qualifi cation Framework about this new aquatic and enhance the professionalism in the aquatics industry. register and the RAPs members have the latest qualifi cations, commit to CPD and benefi ts it can bring are bound by a code of conduct. to your industry. The Visit us at P416 for your chance to win an iPad and RAPs team will be on more great prizes! hand to address your key questions.
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58 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 SWIMMING
SkillsActive is delighted to launch the Register of Aquatic Professionals.
Who can be a RAPs member? · Lifeguards · Swimming Teachers · Aqua Fitness Instructors · Swimming Tutors/Assessors · Pool Plant Operators CSL is actively looking to find even more pools Why become a RAPs member? in places such as hotels · Enhance your professional credibility · Proof that your qualifications meet industry standards Puddle Ducks: Based in Crewe, Cheshire, are not currently accessible to the public · Employer recognition the company was founded by Tracy – especially in areas where swimming · A competitive edge in the job market Townend and Jo Stone in 2001 after provision is low and demand is high. · Assure parents, schools and the they met at antenatal classes. There are still many useable pools in wider public www.puddleducks.com hotels, academic establishments and in private ownership where CSL could · Receive exclusive discounts on high Water Babies: Set up in 2002 by Paul work with the owners to provide ASA street and sporting brands and Jess Thompson and based in Devon, swimming lessons through its qualified · Affiliate yourself to RAPs with our free Water Babies teaches children to save ASA teachers for the benefit of all. ● marketing support themselves from drowning though highly sociable lessons. MORE INFORMATION www.waterbabies.co.uk Please contact a member of the Join RAPs from £15* CSL – FUTURE BUSINESS Community Swimming Limited Throughout the first two years of opera- Support Team on £5 Lifeguard Only membership tion, CSL has worked principally with LA [email protected] *If already a member of ASA, RLSS or STA Fitness, utilising swimming pools in its by phone 08447 369 047 or visit 78 health clubs nationwide. www.communityswimming.co.uk CSL is now aiming to grow its pro- Follow on Twitter @communityswim Visit us at P416 for more information gramme and searching for pools which www.aquaticregister.org
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ike polo is a direct descen- dant of the ancient game of A new sport is taking urban areas by storm. Hardcourt bike polo, which according to his- torians dates back to 600BC. polo is a fast, exciting game which is attracting people from Played on horseback, the all backgrounds. Leisure centres are already taking notice and “original”B polo was a fierce and aggres- sive game played between herdsmen some have added the rapidly growing sport to their activities in dusty outbacks – a sport unrecogni- sable to those familiar with the modern, gentrified version played on manicured out is easy – all you need is a bike and sport – is a fairly recent activity, bicycle greens in front of sponsored marquees a mallet, (most of the mallets are home polo itself has a long and distinguished and champagne-sipping crowds. made). As a result, it is attracting players history. Invented in 1891 by Irish cy- Subsequently, despite the lack of an of all background and ages – making it a cling enthusiast Richard J Mecredy, it equine element, Bike Polo has much fast growing sport with a bright future. became widely popular in the UK. The more in common with its fervid ancestor Bicycle Polo Association of Great Brit- than modern day polo. It’s a fast- HOW IT STARTED ain (BPA) was founded in 1897 and paced, gritty, full contact sport played Although hardcourt bike polo – the the sport also crossed the Atlantic that by people of all backgrounds. Starting most recent, urbanised version of the same year, when the first bike polo club
The sport has spread rapidly across the UK since its reintroduction
62 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 The first hardcourt games were played in Seattle between bicycle couriers RULES launched in the US. At the height of its eams are made up of three more recognised in their areas. Currently early popularity, bike polo was played players and to score you LHBPA’s main projects include a range internationally and featured at the 1908 have to use the end of your of outreach programmes, as well as the London Olympic Games. T mallet. Any contact between organising of the annual London Open The game grew steadily and by 1938 players has to be like-for-like – mallet competition. The London Open event BPA of Great Britain had 170 teams in to mallet, bike to bike, body to body. is now in its fourth year and has grown 100 clubs with 1,000+ players. Follow- Players are not allowed to put their into the largest international tourna- ing World War II, however, the sport feet on the ground - if they do, they ment for bike polo – in 2012 it attracted suffered and its popularity rapidly are required to “tap out” at the side 82 clubs from 16 countries. decreased. During the post-war years bi- of the court before being allowed Meanwhile, LHBPA’s successful out- cycle polo became a marginal sport and back into the game. The first team to reach programme with schools has remained so for decades – until in 1994 it reach five points wins, or if the time seen bike polo introduced in PE lessons suddenly re-emerged in the US. runs out, the team with most goals and after-hours cycling clubs across a The first hardcourt polo games – when the whistle blows wins. number of London boroughs. Figures played by bicycle couriers in their free show that there are now more than 500 time – were contested in Seattle in 1999 school children playing the sport within and from there the sport spread rapidly the Greater London area. across US cities. After taking over the “One of the LHBPA’s main According to LHBPA chair Jess Duffy, West Coast the sport finally reached the association encourages, supports New York in 2004. roles is to develop access to and develops participation in the sport After the first games in New York, it suitable playing areas and in a range of ways. “One of our main was only a matter of time before the roles is to develop access to suitable sport would return to its ancestral home. provision of training facilities” playing areas and provision of training The first hardcourt games in London facilities,” she says. “One of the meth- took place in 2006 and the first Europe- ods we use is to lobby local councils and an championships were held in London other appropriate bodies for access to in 2009. In the same year, the London LHBPA teamed up with similar regional and provision of suitable playing areas. Hard Court Bike Polo Association (LH- associations in Birmingham, Brighton, We are also helping in the redevelop- BPA) was formed as part of plans to Manchester and elsewhere to form the ment of the courts that are used by better organise the fledgling sport and United Kingdom Hardcourt Bike Polo As- hardcourt bike polo players in London.” its capital-based clubs. By 2012 the sport sociation (UKHBPA). While UKHBPA has Recently, the LHBPA produced a courts had spread to every corner of the UK been tasked with leading the lobbying proposal that has been sent to coun- and at the latest count there were nearly on behalf of the sport, it is very much in cils and property owners. The proposal 100 teams playing regularly in the UK. its infancy and has yet to be recognised outlines how courts and play areas can by Sport England. In the absence of an be designed with bike polo in mind and GETTING ORGANISED official NGB, LHBPA and other regional it’s hoped it will lead to more suitable Despite the increasing number of clubs associations have picked up the baton spaces being created for the sport. and players, there is no official national and are working to increase participa- The association has also been re- governing body as yet. Last year, the tion numbers and to make the sport searching new forms of “pop-up” courts
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 63 NEW SPORTS
Westway Sports Centre in London – offering bike polo sessions in partnership with Bikeminded
“The bike polo scene is like a big family – once you start playing you quickly make friends” WE’RE DOING IT which can be used for exhibitions and estway Sports Centre in North equipment, as the centre rents bikes events. Duffy says that financial con- Kensington, London, is one and provides mallets and balls. straints make it difficult at times to get W of the leisure centres that Kathryn Evans, director of opera- new projects off the ground. has added bike polo to its offering. tions at Westway, says: “With Olympic “The problem is that the regional The centre started running weekly legacy plans in full swing, this is a great associations and organisations are run open sessions in March 2012. They take time to be harnessing the enthusiasm entirely by volunteers, so there’s only place each Thursday and are hosted around cycling. Bike polo is fast, exhila- so much we can do. As we aren’t yet by Bikeminded, an organisation which rating and fun to play. We’ve been able recognised by Sport England, we get no encourages people to cycle in the Royal to forge some strong community links financial help towards our projects and Borough of Kensington and Chelsea. through the sport and it’s fantastic to have to fund everything ourselves or The sport is attracting a following see that this little-known sport is mak- look for sponsors. and interested players need no ing a strong comeback.” “In other countries – such as Germany and France – the government is really backing hardcourt polo. In France, for GET INVOLVED example, purpose-built courts are being While London remains the main hub impossible to even begin to estimate the built for the sport.” for hardcourt bike polo in the UK, there exact number of players in the country. This lack of funding is currently threat- are a number of active clubs around the Just this week I received an entry to ening one of LHBPA’s flagship projects country from Aberdeen to Plymouth. this year’s London Open from a club in – it plans to establish bike polo courts However, the lack of a national structure Grantham in Lincolnshire – we weren’t in the middle of the historic Herne Hill makes it hard for clubs to stay in touch even aware that there were games being velodrome. “The concrete has been with each other to organise games – and organised in that part of the country! It’s poured and we’re nearly there,” says for regional associations to gauge the obvious that there are people out there Duffy. “But we still need another exact size of the sport in their locale. setting up clubs after seeing clips of bike £16,000 to finish it off and establish a “It is becoming increasingly difficult polo being played on youTube.” fence around the courts to make it play- to accurately report on UK polo as a As interest in the sport grows, Duffy able – it’s very frustrating.” whole,” says Duffy. “For example, it’s hopes more councils and leisure centres with MUGAs and other suitable sur- faces will make their facilities available WHAT YOU NEED TO PLAY for games. The regional associations are keen to organise open days, during which qualified coaches will be on hand he minimum size for a playing purpose-built cycles or at least heavily to introduce the sport to people. Duffy area is 15m x 35m. The court has modified ones. Low gearing, strong encourages facilities to get in touch with T to be flat and on a surface on wheels that resist impact, wheel covers a local club or association, because all a which the ball moves in a predictable that stop spokes being damaged and leisure centre needs to provide is a space. manner. Walled or solid sides need to a short wheelbase to allow tight cor- “The sessions are completely free to be erected so players can ride along nering are all recommended. Powerful set up and most associations will even without risking injury. According to brakes are also useful, as are thick tyres provide the bikes if needed,” Duffy says, LHBPA recommendations, floodlights that last longer on court. and adds that a big part of the attrac- should also be available to allow games Nearly all mallets are home-made us- tion of bike polo is down to the social to be played during winter evenings. ing golf clubs or ski poles as shafts and aspect. “The bike polo scene is like a Each player will need a bike and a a length of utility pipe for a head. There big family. Once you start playing, you mallet. While you can play polo on is an easy-to-follow guide on making quickly make friends. The games them- any bike, most regular players have mallets available from the LHBPA. selves – while competitive – are played in a friendly, relaxed atmosphere.” O
64 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 Get more people trying your
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 65 ADVERTISEMENT PROMOTION
Craftsman’s space-saving Maximiser locker located next to a cubicle Craftsman’s Stow and Go lockers, perfect for those who arrive pre-changed. ALL THE ANSWERS AT AIRDRIE CENTRE NOW MEETS CUSTOMER EXPECTATIONS FOR A GREAT CHANGING EXPERIENCE
hen North Lanarkshire John Gibbs and the Craftsman Lockers on the changing facilities. Leisure Trust decided to up- team were called in once again to provide “There was a real demand for an imme- date the ageing changing the level of changing experience that had diate solution whilst usage was growing. W facilities at Airdrie Leisure brought overwhelming customer satis- Initially this was helped by installing valu- Centre, they placed their trust in a com- faction at four of the trust’s other leisure ables lockers adjacent to reception for pany who they knew could deliver the centres including Broadwood Stadium, those who came pre-changed and only goods. Ravenscraig Regional Sports Facility, Tryst required storage for a mobile phone, car Since their formation in 2006, the trust Sports Centre and Wishaw Sports Centre. keys and valuables.” explains Colin Walker, have taken control of 18 centres and over A boom in membership at Airdrie Leisure Estates and Facilities Manager for North 60 outdoor leisure facilities across the Centre, sparked by a significant investment Lanarkshire Leisure Trust. region, under a remit to enhance user ex- in converting an existing sports hall into a This was followed by the installation perience and boost the numbers of those state-of-the-art fitness and group exercise of Stow and Go lockers for the increas- engaged in sport and fitness. facility was exerting considerable pressure ing number of users who also come pre-changed but with no intention of showering, wishing only to change their shoes and stow away potentially a sports bag, over-jacket and valuables for which a dedicated unisex area was created, conve- niently placed alongside the entrance to the new facilities. This area is unisex, maxi- mises the use of space and means larger clothes hanging lockers in the changing rooms are not being used for the storage of just a few small items The ability to select the most appropri- ate lockers from Craftsman’s extensive range, from the compact to the spacious, is proving a key factor with leisure trusts, whose customers are increasingly demand- ing lockers and changing areas catering for a wide cross section of needs. The unprecedented growth in mem- bership was piling demand on Airdrie’s existing and, Walker admits, dated chang- ing rooms, so investment also had to be made to upgrade the showers and chang- Airdrie’s converted sports hall, home to the new fitness centre. ing facilities, including lockers and bench
66 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 The spacious and practical new men’s changing facility
We only had a limited space but Craftsman were able to bring their decades of experience into play to create a locker configuration that worked for our customers.
seating, to rival the high standard of fit- of Airdrie’s existing male and female through the changing facility are just as ness provision in the new gym. changing rooms by installing new, higher important. “We only had a limited space “As a business model we’ve always quality lockers that matched the customer to work with but Craftsman were able placed quality at the top of our priori- demographic and redesigning the rooms to bring their decades of experience into ties,” explains Walker. “When the trust to enhance the customer experience. play to create a locker configuration that was established, we sought to make the “We’ve received excellent customer worked for our customers at Airdrie,” customer journey as good as it could be; feedback on the new provison,” Walker Walker adds. to fulfil this philosophy we believe that an reports. “The members love the Stow- “The impact of the new provision at excellent standard of provision should be and-Go with Craftsman’s Maximizer also Airdrie was similar to that experienced at provided throughout the centre, and that receiving plaudits as it is great for those the previous installations transformed by includes the changing rooms which are at travelling to and from work. The Crafts- Craftsman. As a trust, we strive to be as the heart of every facility.” man designs are second to none; they’re a good as, if not better than the private Following huge success for the chang- fit for purpose and offer an organisation sector and changing rooms need to match ing provision that Craftsman had installed of space that allows users easy and practi- other elements of provision. Craftsman at the trust’s other sites, Walker was in no cal access to their belongings.” has helped us meet the ever-increasing ex- doubt that the company should be drafted Locker design is only one aspect of the pectations from customers in providing a in again, this time to optimise the footprint process. Layout and the customer journey great changing experience.”
To draw on the Craftsman experience in helping design changing rooms that work: Call: 01480 405396 Email: [email protected] Web: www.cqlockers.co.uk ALINGTON ROAD, LITTLE BARFORD,ST. NEOTS, CAMBS PE19 6WE
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 67 ATHLETICS TRACKS SYNTHETIC PITCHES INDOOR
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68 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 SHOW PREVIEW
WINDSOR RACECOURSE 3 TO 5 SEPTEMBER 2013
THIS YEAR’S SALTEX PROMISES TO MEET EVERY TYPE OF GROUND CARE NEED SALTEX is breaking new ground
ffering everything from turf clinic. Many of them – including Keith care and specialist machinery, Kent from Twickenham, Tony Stones GETTING YOUNG PEOPLE to landscaping and playground from Wembley and Wimbledon’s Neil INTO GROUNDS CARE O equipment, the SALTEX exhibi- Stubely – will also take part in panel de- tion takes place from 3-5 September. bates on issues that affect every sports The findings of a 12-month re- Close to 300 exhibitors will bring the club and every playing surface. In ad- search project, funded by the latest products, equipment and ex- dition, key National Governing Bodies Heritage Lottery Fund and deliv- pertise to Windsor Racecourse for the of Sport – the Football Association, The ered by young groundsmen across annual gathering and many will take ad- England and Wales Cricket Board and the industry, will be officially vantage of the event’s outdoor location the Rugby Football League – will pro- launched on Tuesday 3 September to offer live demonstrations. vide first-hand, authoritative advice to via an interactive exhibit in the IOG Adding a new dimension to this year’s operators on funding, facility develop- Pavilion at SALTEX this year. show, Play Fair 2013, the UK’s annual ment and equipment loans. Highlighting changes in the trade event, run by the Association of The Ask the Expert clinic and panel customs and traditions of grounds Play Industries (API), is joining forces debates complement a comprehensive care between the 1948 London with SALTEX to offer a one-stop shop education and networking programme “a usterity” Olympic Games and for those involved in the selection, pur- at SALTEX. This includes a day-long the London 2012 Olympics, the chase, upkeep and replacement of play series of golf-focused seminars, exhibit will display 1948 and 2012 equipment and safer surfaces. programmed by the British and Interna- Olympic memorabilia and highlight tional Golf Greenkeepers’ Association; the similarities and differences EXPERT ADVICE the National Contractors Forum open between caring for our sports Located within the Institute of Grounds- debate; a pesticides workshop hosted grounds. A video will also depict manship’s (IOG) Pavilion, at the heart of by The Amenity Forum; a panel debate the project development – from its the showground, expert groundsmen targeted at arboriculturists and hosted launch at the IOG Conference in and women – as well as the IOG’s team by Rhod Hoskins; and the Service Dealer York, to visits to heritage partners of regional advisors – will offer one-to- Heritage Awards. ● The National Football Museum and one advice in the IOG Ask the Expert Visit www.iogsaltex.com for full details. Wembley Stadium. There will also be the chance to view stadium preparations at The Empire stadium, Wembley from the 1948 Games post World War Two and behind the scenes footage on preparations at the new Wembley Figures show Stadium from head groundsman that 56 per Tony Stones and his team. cent of Saltex The project has been spearhead- delegates don’t ed by members of the IOG’s Young attend any Board of Directors (YBD). The YBD other shows – plans to use this and other IOG ini- so the event will tiatives to encourage young people feature unique into the industry. contacts
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 69 The latest news and views from SAPCA
SAPCA is looking to raise the quality of training in the sports and play construction industry Training plan needs input from all involved in building sports and play facilities The sports and play construction industry celebrates new workforce development initiative with SkillsActive
The UK sports and play facility construction survey, focus groups, and one-to-one meetings involve building a plan for the future develop- industry has launched a new initiative with with SAPCA members and other industry pro- ment of all members of the sector. SkillsActive SkillsActive – the Sector Skills Council for ac- fessionals operating within the specialist sport and the Sports and Play Foundation will present tive leisure, learning and wellbeing – which will and play construction sector. recommendations for the future to SAPCA’s identify the size, scope and demographics of the SkillsActive chief executive, Ian Taylor, said: board members in September 2013. industry as a whole. The project, which is be- “We urge all sports and play construction Peter Grimshaw, chair of the Sports and Play ing undertaken jointly with the Sports and Play industry professionals to get involved in this Foundation, said: “The Sports and Play Founda- Foundation, and is fully supported by the Sports initiative. The greater the quantity and quality tion is passionate about raising the quality of and Play Construction Association (SAPCA), training for our industry’s workforce. To do will measure and analyse the industry’s specialist this effectively we need to understand the ac- workforce and training needs, providing the basis tual, as opposed to perceived, training needs for the industry’s future educational programme. EDUCATION AND within sports and play construction, across all The Sports and Play Foundation is a regis- TRAINING IS CENTRAL levels of site operatives and management. Only tered charity, created by SAPCA, to develop and then can we create, implement and promote a promote education and training for the indus- TO THE CONTINUED comprehensive training programme. Training is try. SAPCA is the recognised trade association, vital to ensure that sports and play construction whose 230 members are specialists in the design, IMPROVEMENT OF is recognised as a separate, specialist activity, construction and maintenance of sports and play SPORTS AND PLAY clearly differentiated from the general construc- facilities across the UK. SAPCA’s role is to raise tion industry.” standards throughout the industry, in order to SAPCA chair, Eric Page, added: “Education and provide the high quality facilities needed at all training is central to the continued improvement levels of sport, physical activity, recreation and of data that we are able to collect at this stage, of sports and play facilities and the long-term play. SAPCA wholeheartedly supports training the more valuable the long-term outcome will success of the industry. A thriving industry with and education for the industry’s workforce, in be for the industry as a whole.” a highly-skilled workforce is also essential for co-operation with SkillsActive. Once all data has been collected it will be the future success of British sport, post London The data collection for this initiative will take analysed by SkillsActive and a workforce map 2012, helping to ensure that high quality sports place over the coming months, utilising an online produced. The second phase of the initiative will and play facilities are available for all levels.”
70 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 Looking for a supplier? Interested in becoming a SAPCA member? Tel: +44 (0)24 7641 6316 • www.sapca.org.uk
Surrey CPFA Hon secretary Jim Faulkner and colleagues collect the award from Chris Trickey
Surrey Playing
Companies wanting to exhibit at this year’s FSB can apply for a UKTI grant Fields Association celebrates “outstanding SAPCA awarded UKTI Trade achievement” award
Challenge Partner Status The Sports and Play Construction Associ- ation (SAPCA) last month supported the The Sports and Play Construction Association part in overseas exhibitions is an effective way County Playing Fields Associations’ national (SAPCA) has been awarded Trade Challenge for businesses to market their products, test conference where it recognised the achieve- Partner Status by UK Trade & Investment markets, attract customers, appoint agents or ments of the Surrey PFA. (UKTI) enabling it to represent the industry on distributors and make sales. The award honours the charity’s wide- a national level. “Participating as part of a group of UK busi- ranging representation throughout the fields As part of this, SAPCA will be running a UK nesses offers a great advantage for the more of sports development, planning, finance, in- delegation to the FSB 2013 show, which will inexperienced businesses when they exhibit as formation technology and local government. be held in Cologne, Germany, between 22-25 part of an organised group.” The charity operates entirely through volun- October this year. Organisations wanting to exhibit at the FSB teers who are passionate about securing the The event is a key opportunity for compa- 2013 show can do so by contacting SAPCA. future of sports and play, by actively prevent- nies in the sports and play construction industry Email Ian Beswick on [email protected] or call ing the closure of playing fields, providing to have a presence at the show, as small and 024 7641 6316. funding for new projects and implementing medium-sized companies can obtain a grant For more information about grants and fur- key development strategies to benefit the to exhibit through UKTI’s Tradeshow Access ther funding opportunities available through 33 parish councils, 140 clubs and 77 indi- Programme (TAP). According to UKTI: “Taking UKTI, visit www.ukti.gov.uk/tap vidual members within the 11 boroughs of Surrey. The association is also represented within Surrey Football Association, Surrey Cricket Board, Surrey Sports Board and all Sports facility show to be held at Allianz Park local sports councils. Jim Faulkner, Hon. secretary for the The next SAPCA show on sports facility fund- and expert advice from industry leaders. The Surrey County Playing Fields Association, ing, design, development and management is to event will give those attending the latest insights explains why their visible net of support be held at Allianz Park, home of Saracens Rugby into a range of topics including: funding sources throughout the industry is striving to secure Club, on 25 November 2013. Designed to blend for sports facilities, how to make a funding appli- the future of sport on a fundamentally local in seamlessly with its environment, Allianz Park cation, designing multi-use games areas, how to level. “All this representation means that we is the only stadium in the country designed and cost-effectively renovate existing sports facilities, are an integral part of decision making on built to BREEAM Excellent standards. sports facility design for modern schools, lighting leisure in the county,” he said. The highly versatile venue features a 4G for outdoor sport, sports surface maintenance, “Being so close to many of the organisa- synthetic turf pitch and includes the latest in and a guide to sports facility procurement. tions in Surrey gives us the information to stadium audio and visual technology. The Sports Facility Show takes place on fight the closure of playing fields and to make The Sports Facility Show is a one-day event Tuesday 26 November 2013 at the Allianz best use of our low-interest rate loans and aimed at anybody involved in the development of Park in Hendon, London. Those interested grants, as an offer from us often leads to sports facilities – from sports clubs and schools are advised to book early by calling the dedi- further money being available from other to leisure operators and local authorities. It in- cated booking line 024 7776 7226 or visiting sources. Good partnership working is not cludes a full programme of seminars, an exhibition www.sapca.org.uk/allianz. just important but fundamental.”
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 71 The latest news and views from SAPCA
The new code will promote standards AN of lighting design ENLIGHTENED APPROACH PIC: ©KINGFISHER LIGHTING
Recognising the difficulties associated with the construction and aftercare of sports and play lighting, SAPCA takes us through the key points featured in its new guidance document, ‘The SAPCA Code of Practice for the Provision of Outdoor Sports Lighting’
he SAPCA Code of Practice is intended s To liaise closely with the governing bodies s Extending playing hours (which can increase for use by sports lighting contractors; of sport, both nationally and internationally. club revenue and membership). sports facility design professionals and s To encourage the use of new technology in s Making more use of an existing facility as an T sports facility purchasers and owners. the design and construction of sports facilities. alternative to building another. The Code of Practice also outlines the speci- s To provide and support training and education s Providing a safe(r) environment for coaching. fications and building standards that SAPCA for the industry’s workforce. s Increasing participation numbers and develop- members are committed to achieve. s To provide a strong voice for the sports con- ing social inclusion. struction industry in the UK. s Qualifying for entry to a “lit league” compe- SAPCA’S AIMS AND OBJECTIVES Specialist members of SAPCA involved in lighting tition. s To promote high standards of design, con- design, electrical installation and sports project struction and workmanship for sports facilities management have developed the Code of Prac- CODE OF PRACTICE in the UK. tice. It has been overseen by Sport England and The Code of Practice provides practical advice s To regulate the industry through the vetting NICEIC, the electrical Industries independent, for anyone undertaking a lighting project and of SAPCA members. non profit-making, regulatory body. answers key questions to consider, such as: - s To participate fully in the development of SAPCA recognises that sports lighting is a s Decide on the type of lighting required - The British, European and other standards for substantial financial investment. It is, therefore, type for lighting will be different for each the construction and performance of sports essential that we identify the benefits such an sport as there are major differences in the facilities, for all levels of play. investment is designed to produce, such as: visual tasks involved between various games
72 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 THE SPORTS FREE SEMINAR, EXHIBITION AND EXPERT FACILITY SHOW ADVICE
2013 ENT.
Allianz Park, London - Tuesday 26 November 2013
? Keynote: Building a Sporting Legacy ? The Design of Indoor Sports Halls
? Funding Sources for Sports Projects ? Safety Standards for Sports Equipment ? Case Study: Sports Facility Design for a Modern School ? Workshop: How to Make a Successful Application for Funding ? Lighting for Outdoor Sport Open Forum: Synthetic Turf Surfaces ? The Design of Multi-Use Games Areas – ? How to Choose the Right Surface ? Sports Surface Maintenance ? Cost-Effective Renovation of Existing Facilities ? Guide to Sports Facility Procurement
For the full programme details, REGISTER NOW - Call the dedicated visit - www.sapca.org.uk/allianz booking line – 024 7776 7226 email [email protected], scan the QR code or visit www.sapca.org.uk/allianz
www.sapca.org.uk Tel: 024 7641 6316 [email protected] The Sports and Play Construction Association Federation House, Stoneleigh Park, Warwickshire CV8 2RF BUILDING BETTER SPORTS AND PLAY The latest news and views from SAPCA
THESE RIGOROUS REQUIREMENTS ENSURE ALL MEMBERS ARE WORKING TO THE VERY HIGHEST STANDARDS
– factors such as ball speed, ball size and view- ing distance will all play a part in determining the appropriate lighting.
LIGHTING Choosing the type of lighting is a complex de- cision and professional advice is required. A good starting place would be to contact SAPCA, whose lighting members will have this expertise and experience. s Decide on how much light is required – rec- ommended lighting levels are identified using the current European standards or those of the governing body of the sport. s Consider the planning and environmental issues – ensure the company you choose com- plies with the latest obtrusive light limitations and uses low light pollution equipment. s Develop a comprehensive design brief – con- sider what sports will be played on the facility and any preferences in scheme layout (i.e. cor- ner columns, side lit; any environmental or planning issues; power supply restrictions.) s Decide what type of company to use – it is vi- tal they work to BS 7671 and can demonstrate quality of workmanship. SAPCA members who carry out design, installation, testing and electrical installation work are all members of NICEIC. s Consider any warranty offered – SAPCA members, offer a written warranty covering a 12-month period from project handover. s Decide about on-going maintenance needs from the outset – invite contractors to offer The code coveres every aspect and stage of setting up a new lighting system a solution that includes future maintenance – cleaning, repairing, re-lamping, system checking and certification – of the lighting in- design process. their work is randomly inspected to ensure stallation in question. The Code of Practice, which is available free of standards are maintained. These rigorous re- s How do you access your lighting for clean- charge from SAPCA’s website, is accompanied quirements ensure all members are working ing? – Do you use raising and lowering masts by guidance notes, which offer information on to the very highest standards. For this reason, or have you good hard standing for specialist the following topics in greater depth: SAPCA would urge the sports and play industry access equipment. s Power supply to only use suppliers and contractors that are s Consider funding – establish the predicted s Lighting masts approved members. costs of the project and make sure this in- s Floodlights and lamps The association aims to continue improv- cludes the fees associated with the project s The planning and tendering process ing the quality of sport and play infrastructure development (e.g. power supply provision and s Light control and obtrusive light containment across the UK and has produced many technical planning application fees.) SAPCA’s membership includes the leading publications, guidance and codes of practice. For s Review running costs – these can be substan- installers of outdoor sports lighting. All SAPCA more information please visit www.sapca.org.uk tial and should be considered as part of the members are checked for financial stability and or call 024 7641 6316. ●
74 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 The Sports and Play Construction the industry, in order to provide the from tennis courts and sports pitches Association, SAPCA, is the high quality facilities necessary for to playgrounds and sports halls. recognised trade organisation for the the success of British sport. SAPCA also represents manufacturers sports and play facility construction SAPCA represents a wide range of and suppliers of related products, industry in the UK. SAPCA fosters specialist constructors of natural and and independent consultants that excellence, professionalism and synthetic sports surfaces, including offer professional advice on the continuous improvement throughout both outdoor and indoor facilities, development of projects.
PRINCIPAL CONTRACTORS KEY
Charles Lawrence Tennis Courts A Tennis Courts 4 Rupert Law Close, Quorn, To book your advertisement Loughborough, Leicestershire LE12 8PE B in the SAPCA directory call Synthetic Pitches Tel: 0800 294 8066 John on Fax: 01509 558691 C Athletics Tracks email: [email protected] +44 (0)1202 742968 D Multi Sports A D A D I J K P E Natural Sportsturf F Play Surfaces Honours Yard, Specialist Installer of Synthetic Surfacing Lodge Lane, for Sport & Play Throughout the UK Chalfont St Giles, Bucks HP84AJ T. 0116 2813200 To book your advertisement E. [email protected] T: 01494 766673 F: 01494 766674 www.dura-sport.co.uk in the SAPCA directory call tel: +44(0)1636 615866 E: [email protected] John on www.charleslawrencesurfaces.co.uk www.thechilterngroup.co.uk +44 (0)1202 742968 A B C D O Q A D I J K O Q S A B D F
Hunter Construction (Aberdeen) Ltd, Centaur House, Thainstone Business Park, Design, Build & Maintain the Finest Ten- FRQVWUXFWLRQ PDLQWHQDQFH HTXLSPHQW Inverurie AB51 5GT nis Courts & Sports Surfaces Tel: (0116) 246 0500 Fax: (0116) 246 1561 St. Peter’s Works, Tewkesbury Road, Cheltenham GL51 9AL 01621 85 86 86 Email: [email protected] Tel: 01242 513251 Fax: 01242 226396 Tel: 01467 627290 Fax: 01467 625791 www.etcsports.co.uk www.fossecontracts.co.uk www.grimshawgroup.co.uk E-mail:[email protected]
A B D A D I J K O P S A D E F I J K O Q B D
Natural & artificial To book your advertisement in the SAPCA sports pitch specialist Tel: +44 (0)1256 880488 Cosgrove Road, Old Stratford, Milton Keynes MK19 6AF directory call John on Tel: 01908 260217 Fax: 01908 261659 Email: [email protected] Email: [email protected] +44 (0)1202 742968 Web: www.kestrelcontractors.co.uk www.landunitconstruction.co.uk B E E
Unit 32, Clwyd Close, Hawarden Industrial Est, Newbury Berkshire Manor Lane, Hawarden, CH5 3PZ, t: 01635 34521 T: 01244 533184 www.sandcslatter.com [email protected] F: 01244 533184 POLYTAN SPORTS SURFACES LIMITED E: [email protected] Phone: 0845 224 1416 Fax: 0845 224 1617 SUPPLY AND INSTALLATION OF SURFACES AND Email: [email protected] EQUIPMENT FOR: ● Multi-Sport Facilities www.plattconstruction.co.uk www.polytansports.co.uk ● Cricket Facilities ● Play and Educational Facilities
A D J K P Q B C D O D F A B C D
THE SPORTS AND PLAY CONSTRUCTION ASSOCIATION CAN BE CONTACTED ON: 024 7641 6316 Email: [email protected] www.sapca.org.uk
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 75 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS KEY
G Adhesives Abacus Lighting Limited B&L Fencing Services Ltd Sutton in Ashfield To book your advertisement Nottinghamshire, NG17 5FT Phone: 01527 882101 H Aggregate Producers www.abacuslighting.com Fax: 01527 882123 in the SAPCA directory call Tel: 01623 511111 John on I Equipment Suppliers Fax: 01623 552133 www.blfencing.co.uk Email: [email protected] Fencing Specialists to the Sports Industry +44 (0)1202 742968 J Fencing Systems K S J K Floodlighting L Indoor Structures ADVANCED COATING Sports flooring · Sports surfaces BRITANNIA SYSTEMS FOR SPORTS AND RECREATION SURFACES M Paint Manufacturers Tracks for champions Britannia Paints Limited Unit 7 and 8, King Street Trading Estate N Screening/Windbreaks Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL Middlewich, Cheshire CW10 9LF www.berleburger.com T: 01606 834015 F: 01606 837006 Tel +44 (0)1932 350365 Fax +44 (0)1932 350375 E: [email protected] Tel: 01422 200 143 e. [email protected] www.bridome.co.uk www.britanniapaints.co.uk Email: [email protected] O Sports Surface Suppliers
L M P O P Surface painting/Line Marking Q Civil Engineers & Sports Lighting Specialists www.cuphosco.com Groundworks
LEADING AIR DOME MANUFACTURERS R Irrigation & Pumping Design . Manufacture . Install . Maintain T: 01883 743988 F: 01883 744076 Tel: 01920 860600 S E: [email protected] Fax: 01920 485915 Maintenance Tel: 0800 9886370 www.collinson.co.uk www.covairdomes.co.uk Email: [email protected]
L L K
Fabrieksstraat 13, Suppliers of Adhesives 8281 BW Genemuiden, for all applications in To book your advertisement The Netherlands. the sports surface industry in the SAPCA directory call Unit 2, Swanston Steadings, 109 Swanston Road, Edinburgh, EH10 7DS T: +31 (0)38 425 00 50 F: +31 (0)38 425 00 51 Tel: 0131 629 0437 E: [email protected] John on Tel: 01889 271751 Email: [email protected] www.edelgrass.com www.envirostik.com +44 (0)1202 742968 www.fieldturf.com
O G O
MULTI-USE SPORTS The UK’s No.1 FLOORING FOR ALL provider of ROUND PERFORMANCE TARAFLEXTM floors for sport COMMUNITY Call: +44 01926 622600 GEZOLAN AG T: +41 748 3040 Granwood Flooring Limited, Alfreton DE55 4ZX UK Email: contractuk@gerflor.com Switzerland email: T: +44 (0)1773 606060 F: +44 (0)1773 606030 Visit: www.gerflor.co.uk www.gezolan.ch [email protected] E: [email protected] www.granwood.co.uk
O O O I O P
High quality sports posts, nets and tennis court equipment T: 0121 783 0312 T: +44 (0)1276 855 666 F: +44 (0)1276 855 999 F: 0121 786 2472 www.markharrod.comwwww.maw markharrod.com E: [email protected] E: [email protected] www.hexasports.co.uk www.luminancepro.co.uk Products for Sport
I I K I
Sports Facility Construction: Exhibitions & Seminars SAPCA regional exhibitions featuring the leading constructors of sports facilities and suppliers of related products and services, together with seminars on key aspects of sports facility design and construction.
FOR FUTURE EXHIBITIONS AND SEMINARS Tel: 024 7641 6316 or Email: [email protected] www.sapca.org.uk
76 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS
Murfitts Industries Limited Station Road, Lakenheath, Suffolk IP27 9AD Temporary Tel: 01842 860220 buildings Fax: 01842 863300 Email: [email protected] www.mri-polytech.com www.neptunus.co.uk
O O L O
SPORTS PITCH www.playrite.co.uk CONCEPT TO %8,/',1*21(;&(//(1&( CONSTRUCTION Complete lighting solutions for all sports venues 0800 3891490 Tel: 01926 423918 www.philips.com/lighting www.norsemanstructures.com www.obriencontractors.co.uk t: +44 (0)7920 711442 e: [email protected]
L Q O K
9,73(@4HPU[LUHUJL3[K >LZSL`/V\ZL>OP[[SL*SVZL To book your advertisement 5L^HYR5.+@ in the SAPCA directory call PUMV'YLWSH`THPU[LUHUJLJV\R John on E. [email protected] we will never stop innovating T. 01773 838000 ;HRPUN*HYLVM)YP[HPU»Z +44 (0)1202 742968 www.re-bounce.com :WVY[Z:\YMHJLZ www.rubb.co.uk
O I P S L
Surfaces and Celebrating 20 years providing durable, equipment for sport, resilient & quality Support in Sport (UK) Ltd play and leisure. multi use sports floors Market leaders in the manufacture, design and construction ««6SRUWV /HLVXUH6XUIDFHVIRUDOO of sports fields and training complexes Tel: 01858 545789 01244 321200 ϬϭϵϬϬϴϭϮϳϵϲ ϬϭϵϬϬϴϭϱϱϬϵ Tel: 01900 817837 Fax: 01900 817605 Fax: 01858 545890 [email protected] ƐĂůĞƐΛƐƵƉƉŽƌƚŝŶƐƉŽƌƚ͘ĐŽŵ email: sales@supportin sport.com e-mail: [email protected] www.sportssurfacesuk.com www.supportinsport.com
I O O O B D E J K O P Q R S
Get it right the first time, use British Sugar TOPSOIL
Sports Synthetics sports pitch mainenance experts Buildings tel:// 08702 400 700 fax:// 08702 400 701 Cleaning, marking and lining of sports surfaces email:// [email protected] +44 1724 710 681 | [email protected] Tel: 0845 058 0644 Fax: 0845 862 640 web:// www.technicalsurfaces.co.uk Tel: 0870 2402314 www. www.veldemangroup.com www.white-line-services.com
S O L I P S
PROFESSIONAL SERVICES
To book your advertisement in the SAPCA directory call John on t: 01403 259400 e: [email protected] +44 (0)1202 742968 www.sportsconsultancy.net
To subscribe to Sports Management, log on to www.leisuresubs.com email [email protected] tel +44 1462 471913 fax +441462 433909. Annual subscription rates are UK £27, Europe £37 rest of world £58, Looking for a supplier? students UK £13 Sports Management is published each quarter by The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Interested in becoming Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA. POSTMASTER. Send US address changes to Sports Management, c/o PO Box 437, Emigsville, PA 17318-0437. a SAPCA member? The views expressed in print are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or Tel: otherwise without the prior permission of the copyright holder. Printed by Manson Group Printers. 024 7641 6316 © Cybertrek Ltd 2013 ISSN 1479/9146 www.sapca.org.uk
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 77 Product round-up sport-kit.net the search engine for leisure buyers
Wherever you are in WKHZRUOG¿QGWKHULJKW products and services 24 / 7 Peter Cahill’s towel- by logging on to Sports vending lockers for clubs Management’s free search
The Towel-Vend-Locker, developed and engine www.sport-kit.net manufactured by Peter Cahill Engineer- ing, Dublin, is a new electronic towel vending system created for golf clubs, Welsh Football Centre sport and health clubs. The Towel- uses KitLock locks Vend-Locker is designed to securely and hygienically store towels in individ- KitLock has installed its locks in the ual compartments for private use. The changing rooms at the newly-opened lockers have a pin-pad system for pay- Welsh National Football Develop- ment and various usage options. ment Centre, Dragon Park. The facility, which is in the Newport International sport-kit.net KEYWORDS Sports Village, is the new base for the peter cahill Welsh Football Trust. KitLock’s key- less locks have been installed for the convenience of the players training at the site. The locks are fitted in place of a standard cam lock and provide keypad access without the need for keys, coins or tokens. The user enters sport-kit.net KEYWORD their four-digit code to gain access. kitlock
Kemmlit offers cubicles with customised design
Compac’s trendy new Clubs can have their logos or any quartz washroom surface design printed on the changing room interior as part of a new service from Trend is the name of the new ‘techno- European cubicle and locker systems logical quartz’ work surface and flooring manufacturer Kemmlit. Thanks to collection from Compac for health and advanced digital printing technology, sports centre washrooms, hotels and Kemmlit can use most designs and spas. The surface uses around 94 per replicate them onto the surface of cent natural, durable quartz, is non- cubicle doors and walls. The design porous and can be cleaned without is encapsulated in the lamination the need for antibacterial chemicals. process. Kemmlit uses high pressure, The hard, abrasion-resistant surface is solid grade laminates and melamine available in four shades. The collection composites, designed to provide pro- also includes ‘technological marble’. tection from scratches as well as a clean, hygienic and durable surface sport-kit.net KEYWORD sport-kit.net KEYWORD for cubicles in changing rooms and compac kemmlit washroom environments.
78 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 log on to www.sport-kit.net and type the company name under ‘keyword search’
Fit Interiors to kit out Madonna’s new club
Italian locker designer Fit Interiors has been appointed locker and furni- ture supplier for pop star Madonna’s new health club, Hard Candy, in Rome.Manufacturing sports and fit- ness lockers for more than 35 years, Fit Interiors also recently installed lockers and furniture at Technogym’s Ojmar for Cambridge Uni Wellness Institute in Cesena, Italy. Fit Interiors distributes to more than 15 Ojmar is installing its new white OCS countries throughout Europe and the Touch Lock at Cambridge University’s sport-kit.net KEYWORDS Middle East and is now being distrib- new £16m ( 18.8m, US$24.6m) fit interiors uted in the UK by Gymkit. Sports Centre. The lock is being used alongside Ojmar’s OTS transponder system to let users secure their All-in-one bike storage and club changing rooms belongings without needing to carry keys. The lock, which has an auto-opening Craftsman Lockers has developed an function, was also used at Lords Cricket all-in-one standalone structure that ground executive boxes to secure provides changing facilities and cycle alcoholic drinks at matches. storage for sports clubs and leisure centres. The male and female chang- sport-kit.net KEYWORDS ing rooms include lockers, hanging ojmar spaces, hooks, benches and vanity areas for storing clothes and valu- ables safely and securely. The cycle racks are under the changing rooms. John Gibbs of Craftsman said: “The new combined cycle store and chang- ing rooms unit delivers the best of sport-kit.net KEYWORD both worlds for operators and users.” craftsman
Electronic locker system from Gantner Fly-through lets clients Gantner has developed the GAT Lock, see their design in 3D which lets club members use their membership card or wrist band as Safe Space Lockers’ 3D video fly- their locker room key. The GAT Lock through service is being used to design system ensures a locker can only sports and health club washrooms. be used following check-in with a The interior design and 3D render- valid contract. The electronic locks ing service lets club owners ‘see’ their can be cable-connected or battery- changing room, before fully com- operated. Cable-connected locks are missioning the project. Paul Pearson, maintenance-free and are networked owner of OneGym Fitness, Bishop so they can be managed online using Auckland used the service. He said: Gantner’s Relaxx locker software. “The 3D design service enabled us to The software shows which lockers are visualise the changing rooms.” free and offers alarm-monitored pro- sport-kit.net KEYWORD tection, a night-opening function and sport-kit.net KEYWORD gantner central administration options. safe space
Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 79 SPORTS MANAGEMENT DIRECTORY
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Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 81 powered by
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