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Sports Management Issue 2 2013 www.sportsmanagement.co.uk MANAGEMENT VOLUME 17 ISSUE 2 2013 Euro vision A look at the new EU funding stream for sport HIGHER GROUND DIGITAL Growing the grassroots of GAMES climbing How ParalympicsGB embraced social media Rod Carr ON THE COVER Interview with UK Sport’s new chair THE MONEY GAME The latest results from PARTNER the Deloitte Review of Football Finance Cover Image: Gareth Bale – the most expensive footballer in the world? READ SPORTS MANAGEMENT ONLINE: WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL TWITTER: @SPORTSMAG EDITOR’S LETTER Physical literacy s we celebrate the first anniversary of London 2012 it’s a good time to reflect on progress. A Recent research by ComRes for the BBC found more than two thirds of the UK public feel the £8.77bn cost of the London 2012 Olympics was worth it. The survey of 3,218 adults indicates 11 per cent are exercising more than they did a year ago, with the figure increasing to 24 per cent for those aged between 18 and 24. The survey was conducted to understand public perceptions of legacy, as well as the impact the Games had on communities. Here at Sports Management we believe all legacy is good legacy – whether it’s more people PHOTO CREDIT: NICK POTTS/PA IMAGES NICK POTTS/PA PHOTO CREDIT: going out walking, taking up a new sport, or simply feeling positive about the UK – both here and Gareth Bale. See football overseas, but what should our main focus be now as we set off on the path to Rio? finance on page 26 Rod Carr, the new chair of UK Sport spoke to Sports Management recently about that agency’s audacious aim of beating the achievements of 2012: “We want to be the first nation in the history of e-mail: please use contact’s the Olympic and Paralympic Games to improve its medal haul after hosting the Games,” he says. [email protected] But excellence at elite level must be built on firm foundations and the work of UK Sport can only SUBSCRIPTIONS bear fruit if we invest in developing the physical literacy of children from the youngest age. Denise Adams Few will go on to Olympic gold, but all will live better, healthier, more joyful lives if they have the +44 (0)1462 471930 opportunity to develop the core skills they need to realise their physical potential. EDITOR Liz Terry If we want a healthy population and sporting successes, our aim +44 (0)1462 431385 should be nothing less than ensuring we plan children’s physical MANAGING EDITOR literacy with the same care we plan their academic literacy Tom Walker +44 (0)1462 471934 The two main pillars of the sporting infrastructure which enable children to aquire this precious PUBLISHER literacy are school sports and sports clubs, yet neither system is running optimally. The shocking John Challinor shambles surrounding school sport has yet to be resolved, while clubs are grappling with a range of +44 (0)1202 742968 issues when it comes to engaging and maintaining the volunteers they need to function and flourish. JOURNALISTS Looking at the bigger picture, our facilities have never been better and although pressure on local Tom Anstey government finances gives some cause for concern, the biggest challenge surrounds the provision of the +44 (0)1462 471922 coaching and teaching required to ensure children learn the basics at the optimum developmental stage. Chris Dodd Carr believes we’re making it too difficult for sports volunteers to give their time: “The amount of +44 (0)1462 471902 Aoife Dowling red tape required to acquire qualifications is putting people off becoming coaches at their local club,” +44 (0)1462 471938 he says. “We all want to see better coaches ... [and] they should have a reasonable amount of technical PRODUCTS EDITOR competence, but I can’t see any reason why we should try to turn every coach into a semi-professional or Kate Corney county level trainer ... if all they want to do is help out.” You can read his comments in full on page 22. +44 (0)1462 471933 Our Olympic successes were founded in part on Labour’s joined up DISPLAY ADVERTISING approach to school sport, but this structure has – to some extent – been Jan Williams dismantled by the coalition and we should be concerned that these +44 (0)1462 471909 issues rumble on with no sign of being resolved. DESIGN The teaching of physical skills should not be a political issue, but Ed Gallagher a basic human right. If we want a healthy population and sporting +44 (0)1905 20198 success, our aims should be nothing less than ensuring we plan Andy Bundy children’s physical literacy with as much care as we plan their academic +44 (0)1462 471924 literacy and ensuring the organisations behind our sports infrastructure INTERNET are all pulling in the same direction. Michael Paramore +44 (0)1462 471926 Liz Terry, editor [email protected] twitter: elizterry Dean Fox +44 (0)1462 471900 Tim Nash Check out our other publications and order free samples at www.leisuremedia.com +44 (0)1462 471917 CIRCULATION MANAGER Michael Emmerson +44 (0)1462 471932 FINANCIAL ADMIN Denise Adams +44 (0)1462 471930 Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 3 IN THIS ISSUE ISSUE 2 2013 30 Digital legacy – ParalympicsGB making social media count 34 James Bulley interview 54 Swimming in the community – how CSL is making use of private pools 62 Introducing bike polo 3 EDITOR’S LETTER 26 RESEARCH – DELOITTE ANNUAL 38 EU FUNDING REVIEW OF FOOTBALL FINANCE Tim Lamb, chief executive of the Sport 6 THOUGHT LEADERS The latest figures from the annual and Recreation Alliance talks European Industry comment from John Goodbody football research shows that broadcast Union funding and how sport organ- and Helen Griffiths revenue now accounts for 50 per cent of isations could benefit from its new total Premier League revenue dedicated stream for sport in 2014 8-18 NEWS A look at the latest industry news: DCMS 30 DIGITAL LEGACY 43 SUSTAINABILITY IN SPORT launches inquiry into women and sport; The huge increase in interest towards dis- A look at a number of innovative sustain- report shows grass roots sport worth ability sport after London 2012 prompted able sport projects from across the world £11.78bn to UK economy ParalympicsGB to appoint a digital agen- – from fish food golf balls in Vietnam to cy to help it harness the opportunity. On saving 13m litres of water a year at the 19 NEWS REPORT Twitter, #paralympics became the most Metlife Stadium in New Jersey French study – supporting a losing team popular sporting hashtag of the year in could be bad for fans’ health the UK – even beating #olympics 50 GRASSROOTS – CLIMBING Climbing is one of the few sports to re- 22 INTERVIEW – ROD CARR 34 INTERVIEW – JAMES BULLEY cord significant growth in participation We speak to the newly appointed chair As director of venues and infrastructure numbers since the launch of the Active of high performance body UK Sport for the London 2012 Olympic Games, England study in 2006. We speak to the about Rio 2016 and increasing participa- James Bulley had one of the most de- British Mountaineering Council about its tion through inspiration manding roles in sports events history plans to grow even further 4 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2013 © cybertrek 2013 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK ISSUE 2 2013 digital magazine See Sports Management online www.sportsmanagement.co.uk/digital 50 Growing the grassroots: climbing 26 Deloitte’s football finance survey news and jobs: For jobs and news visit www.sportsmanagement.co.uk or sign up for e-news on www.leisuresubs.com subscribe: Sign up for Sports Management at www.leisuresubs.com or call: +44 (0)1462 471915 43 Sustainability in sport – a look at projects from around the world 54 COMMUNITY SWIMMING 70 GAME ON: The latest news and Ian Cooper charts the journey of Commu- views from the Sport and Play nity Swimming Limited, launched by the Construction Association (SAPCA) Amateur Swimming Association in 2011 attention buyers! as part of efforts to increase the number 72 GAME ON: SAPCA takes us through fi nd suppliers and innovation updates of pools that offer swimming lessons the key points featured in its new www.sport-kit.net guidance document – The Code of 62 EDGY SPORTS: BIKE POLO Practice for the Provision of Outdoor buyers’ guide: With its roots in the 19th century, hard- Sports Lighting court bike polo is a fast, exciting game For suppliers of products and which is attracting people from all back- 75 GAME ON: SAPCA DIRECTORY services, turn to page 80 grounds. Leisure centres are already taking notice – some have added the rap- 78 SPORT-KIT SPECIAL SAPCA idly growing sport to their activities A product roundup looking at the lat- Sports Management is a est in the world of lockers and changing partner of the Sports and 69 SHOW PREVIEW: SALTEX rooms, compiled by Sports Management Play Construction Association From turf care and specialist machinery product editor Kate Corney (SAPCA), the trade body for to landscaping and playgrounds, close the UK’s sports facility construction industry. Sports Management and SAPCA to 300 exhibitors will bring the latest 80 SPORT DIRECTORY work in partnership to promote high products, equipment and expertise to standards in the design, construction and Windsor Racecourse 82 DIARY DATES AND AD INDEX maintenance of UK sports facilities. Issue 2 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 5 THOUGHT LEADERS INDUSTRY EXPERTS SHARE THEIR VIEWS ON THE CURRENT ISSUES AFFECTING SPORT ARE WE INSPIRING A GENERATION? JOHN GOODBODY he first anniversary of the London what has been achieved, is now being Ham United FC of Olympics has revived memories achieved or – it’s hoped will be achieved how the main sta- T of the thrilling moments that so – as the legacy from the Games.
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