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4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:02 AM Page 1 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:02 AM Page 2 Move mountains. Reshape the cruising landscape. We’re ready. Call Carlos Buqueras or Alan Hill at 800-421-0188, 954-523-3404 or visit www.broward.org/port FLORIDA 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 1 9 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 2 The Hidden Treasure of the Caribbean R APPROVED _________________________________________ T R APPROVED _________________________________________ S R APPROVED _________________________________________ C R APPROVED _________________________________________ P R APPROVED _________________________________________ A R APPROVED _________________________________________ A R APPROVED _________________________________________ C R APPROVED _________________________________________ C R APPROVED _________________________________________ C R APPROVED _________________________________________ 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 3 opportunity t mak friends wit whal shark o a early-mornin div is’ th only reaso yo’l visi onduras. u i’s on of th many reasons yo’l neve forge i. -- . R APPROVED _________________________________________ T R APPROVED _________________________________________ S R APPROVED _________________________________________ C R APPROVED _________________________________________ P R APPROVED _________________________________________ A R APPROVED _________________________________________ A R APPROVED _________________________________________ C R APPROVED _________________________________________ C R APPROVED _________________________________________ C R APPROVED _________________________________________ 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 4 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 5 FLORIDA- CARIBBEAN CRUISING CRUISE THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE ASSOCIATION Fourth Quarter 2009 • www.cruising-magazine.com Executive Committee Cover Story Spotlight Micky Arison 15 Christmas Docks in the Tropics FCCA Chairman, The Florida-Caribbean Cruise Association Chairman & CEO makes holidays brighter for thousands of Carnival Corporation children in the Caribbean and Latin America. Karl L. Holz President Disney Cruise Line 18 St. Lucia Welcomes FCCA Conference and Richard E. Sasso Trade Show President & CEO Delegates converged on the island in October MSC Cruises (USA) Inc. for the 16th annual event. 12 Kevin Sheehan Puerto Rico: CEO Past and Present Norwegian Cruise Line At the heart of this modern 27 If You Build It, They Will Come. Caribbean cruise hub is a Stephen A. Nielsen Follow your dream and anything is possible, wealth of culture and history Vice President, even a bobsledding attraction in Jamaica. Caribbean & Atlantic Shore Operations dating back to Columbus. Princess Cruises Adam Goldstein Departments President & CEO 30 World Class Port Design: A New Era Royal Caribbean International 7 President’s Letter With today’s travel savvy passengers, and the intense competition occurring in the cruise FCCA Staff 9 Cruise Industry News & industry, destinations have to brand themselves Platinum Highlights or be left out of travel itineraries. Omari Breakenridge Manager of Communications & Design 51 Faces In the Industry Terri Cannici Director, Special Events Adam Ceserano Features Senior Vice President 34 From Ship to Shore James Kazakoff FCCA conference workshop spotlights cruise tour programs. Senior Director, Event Operations Jessica Lalama 38 More Progress for Progreso Executive Assistant A new facility for crew members and two FCCA workshops have inspired this Mexican port resort to continue striving for excellence. George Orellana Research Analyst 42 Special Opportunities: Part II Michele M. Paige President 46 In Memoriam Meshulam Zonis (1933-2009) Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: [email protected] FCCA Member Lines Cruising Magazine © 2009 ~ All Rights Reserved. AIDA Cruises • Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Reproduction in whole or in part, in any form, Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line • Ocean Village electronic or otherwise, without written permission P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn Cruise Line of the FCCA is prohibited. To subscribe or change your address, please send The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, requests to [email protected] services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication. Fourth Quarter 2009 • Cruising Magazine 5 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 6 ARUBA Only the Best From beautiful sunny beaches, world class shopping and watersports, to rugged natural sights and the most friendly people anywhere, nothing compares to Aruba... FOR ADDITIONAL INFORMATION, PLEASE CONTACT: Aruba Cruise Tourism • Government of Aruba Tel.: (297) 583-3648 • Fax: (297) 583-5088 ̈ www.ArubaByCruise.com 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 7 President’s Letter Dreaming Large Dream no small dreams, for they have no power to move the hearts of men. German writer, philosopher and scientist Johann Wolfgang von Goethe offered those words of wis- dom to contemporaries of the late 18th and early 19th cen- turies but the advice today is equally sage. Ask Mike Drakulich, who tells us in this issue of Caribbean Cruising how his dreams of tropical bobsledding manifested as Mystic Mountain Ltd., one of Jamaica’s most popular new action attractions. (Left to right) David Mock, CH2M Hill; Richard In challenging economic times, dreaming outside of the box Sasso, MSC Cruises (USA) Inc.; Michele Paige and is essential, delegates noted in St. Lucia recently at the 16th Phillip Allen, Port Everglades at the 2009 FCCA annual Florida-Caribbean Cruise Association Conference Cruise Conference and Trade Show in Saint Lucia. and Trade Show. That’s because cruise passengers today are seeking experiences that are not merely fun but unique, Amilcar Cascais, Carnival Cruise Lines’ vice president of tour operations, told participants at a workshop on shore excursions. Innovation certainly characterizes Jamaica’s new Falmouth Cruise Terminal. In these pages we bring you up to speed on the 32-acre venture developed by the Port Authority of Jamaica and Royal Caribbean International to support its stunning new Oasis of the Seas and other mammoth ships. Destinations throughout the Caribbean must dare to dream, says Hugh Darley, president of IDEA, Inc., the agency that designed the new terminal. “Port cities need to build their destination as a brand so travelers ask for it by name.” That’s one of the reasons that San Juan is a Caribbean cruising hub. With its wealth of museums, galleries and historic sites, the jewel of Puerto Rico is known the world over for spotlighting 500 years of colonial Spanish culture and heritage. To carve a niche in the marketplace, destinations and lines must observe, analyze and communicate, says Larry Stauffer, Disney Cruise Line’s manager of island recreation and shore excursions. “Get out there and see what happens in your operations,” Stauffer told FCCA conference delegates in October. “Ask your crew what needs to change.” And always dare to dream large. Respectfully yours, Michele M. Paige Fourth Quarter 2009 • Cruising Magazine 7 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 8 4thqtr-2009 v6:Quarterly Magazine 12/31/09 11:03 AM Page 9 Cruise Industry News & Platinum Highlights cruise ships in the world, Royal ship, the 2,052-passenger Carnival Caribbean International's Oasis of the Elation, which will reposition from Seas and Allure of the Seas, Port San Diego to launch year-round ser- Everglades is expected to become the vice from that port May 15. No. 1 cruise port in the world by 2011. In addition to four- and five-day cruises To accommodate these revolutionary from Mobile, Carnival Elation will cruise ships, the Port has more than operate a series of seven-day Western tripled the size of Cruise Terminal 18, Caribbean voyages in spring, summer from 67,500 square feet to 240,000 and fall 2010. Prior to the start-up of its Port Everglades Installs New square feet. The terminal's mega-size new Mobile-based program, Carnival Gangways at New Home of Royal will accommodate mega numbers of Elation will sail on a 15-day Panama Caribbean's Oasis-class Cruise Ships cruise passengers and their luggage so Canal cruise departing from San Diego that both arriving and departing guests April 30. Port Everglades has installed two new can go through processing procedures flexible, custom-designed Mobile simultaneously. Elevating Gangways and a Fixed Azamara Cruises Becomes Walkway 16' wide and 379' long with Each Oasis-class ship is projected to "Azamara Club Cruises" sliding doors at Cruise Terminal 18 in generate approximately 584,000 pas- time for the arrival of Royal Caribbean senger movements annually at Port Azamara Cruises - the two-ship brand International's new 5,400-passenger Everglades. launched in 2007 with the 694-guest Oasis of the Seas.