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Identity and Representation on the Neoliberal Platform of Youtube
Identity and Representation on the Neoliberal Platform of YouTube Andra Teodora Pacuraru Student Number: 11693436 30/08/2018 Supervisor: Alberto Cossu Second Reader: Bernhard Rieder MA New Media and Digital Culture University of Amsterdam Table of Contents Introduction ............................................................................................................................................ 2 Chapter 1: Theoretical Framework ........................................................................................................ 4 Neoliberalism & Personal Branding ............................................................................................ 4 Mass Self-Communication & Identity ......................................................................................... 8 YouTube & Micro-Celebrities .................................................................................................... 10 Chapter 2: Case Studies ........................................................................................................................ 21 Methodology ............................................................................................................................. 21 Who They Are ........................................................................................................................... 21 Video Evolution ......................................................................................................................... 22 Audience Statistics ................................................................................................................... -
Developing a Curriculum for TEFL 107: American Childhood Classics
Minnesota State University Moorhead RED: a Repository of Digital Collections Dissertations, Theses, and Projects Graduate Studies Winter 12-19-2019 Developing a Curriculum for TEFL 107: American Childhood Classics Kendra Hansen [email protected] Follow this and additional works at: https://red.mnstate.edu/thesis Part of the American Studies Commons, Education Commons, and the English Language and Literature Commons Recommended Citation Hansen, Kendra, "Developing a Curriculum for TEFL 107: American Childhood Classics" (2019). Dissertations, Theses, and Projects. 239. https://red.mnstate.edu/thesis/239 This Project (696 or 796 registration) is brought to you for free and open access by the Graduate Studies at RED: a Repository of Digital Collections. It has been accepted for inclusion in Dissertations, Theses, and Projects by an authorized administrator of RED: a Repository of Digital Collections. For more information, please contact [email protected]. Developing a Curriculum for TEFL 107: American Childhood Classics A Plan B Project Proposal Presented to The Graduate Faculty of Minnesota State University Moorhead By Kendra Rose Hansen In Partial Fulfillment of the Requirements for the Degree of Master of Arts in Teaching English as a Second Language December, 2019 Moorhead, Minnesota Copyright 2019 Kendra Rose Hansen v Dedication I would like to dedicate this thesis to my family. To my husband, Brian Hansen, for supporting me and encouraging me to keep going and for taking on a greater weight of the parental duties throughout my journey. To my children, Aidan, Alexa, and Ainsley, for understanding when Mom needed to be away at class or needed quiet time to work at home. -
Pewdiepie, Popularity, and Profitability
Pepperdine Journal of Communication Research Volume 8 Article 4 2020 The 3 P's: Pewdiepie, Popularity, and Profitability Lea Medina Pepperdine University, [email protected] Eric Reed Pepperdine University, [email protected] Cameron Davis Pepperdine University, [email protected] Follow this and additional works at: https://digitalcommons.pepperdine.edu/pjcr Part of the Communication Commons Recommended Citation Medina, Lea; Reed, Eric; and Davis, Cameron (2020) "The 3 P's: Pewdiepie, Popularity, and Profitability," Pepperdine Journal of Communication Research: Vol. 8 , Article 4. Available at: https://digitalcommons.pepperdine.edu/pjcr/vol8/iss1/4 This Article is brought to you for free and open access by the Communication at Pepperdine Digital Commons. It has been accepted for inclusion in Pepperdine Journal of Communication Research by an authorized editor of Pepperdine Digital Commons. For more information, please contact [email protected], [email protected], [email protected]. 21 The 3 P’s: Pewdiepie, Popularity, & Popularity Lea Medina Written for COM 300: Media Research (Dr. Klive Oh) Introduction Channel is an online prole created on the Felix Arvid Ul Kjellberg—more website YouTube where users can upload their aectionately referred to as Pewdiepie—is original video content to the site. e factors statistically the most successful YouTuber, o his channel that will be explored are his with a net worth o over $15 million and over relationships with the viewers, his personality, 100 million subscribers. With a channel that relationship with his wife, and behavioral has uploaded over 4,000 videos, it becomes patterns. natural to uestion how one person can gain Horton and Wohl’s Parasocial such popularity and prot just by sitting in Interaction eory states that interacting front o a camera. -
The 2Nd International Conference on Internet Pragmatics - Netpra2
THE 2ND INTERNATIONAL CONFERENCE ON INTERNET PRAGMATICS - NETPRA2 INTERACTIONS, IDENTITIES, INTENTIONS 22–24 October 2020 BOOK OF ABSTRACTS Table of Contents Keynotes ............................................................................................................................................ 6 Anita Fetzer (University of Augsburg) ................................................................................................. 6 “It’s a very good thing to bring democracy erm directly to everybody at home”: Participation and discursive action in mediated political discourse ............................................................................ 6 Tuomo Hiippala (University of Helsinki) ............................................................................................ 7 Communicative situations on social media – a multimodal perspective ........................................ 7 Sirpa Leppänen (University of Jyväskylä) ........................................................................................... 8 Intentional identifications in digital interaction: how semiotization serves in fashioning selves and others ......................................................................................................................................... 8 Julien Longhi (University Cergy-Pontoise) ......................................................................................... 9 Building, exploring and analysing CMC corpora: a pragmatic tool-based approach to political discourse on the internet ................................................................................................................. -
Magazine for Lesbian, Gay, Bisexual , Trans and Questioning Young People
g - Zine Magazine for Lesbian, Gay, Bisexual , Trans and Questioning young people. Celebrating Providing 40 years of support for LGBTQ+ Young People in Liverpool! Produced by the young people of GYRO & T.A.Y 1 About The g-Zine In this Issue G-Zine has been created and produced by young people from GYRO and The Action Youth. It’s by LGBTQ+ young people for LGBTQ+ What is the G - Zine.............................................................. Page 3 young people, it’s full of advice, stories, reviews, guides and useful stuff. LGBT+ History ...................................................................... Page 4 We hope you like it! Coming Out - My Story.......................................................... Page 6 Coming Out Tips and Advice................................................ Page 7 Getting to Know Gyro - Chris................................................ Page 9 Let’s Talk About Sexuality.................................................... Page 10 Pronouns - What’s in a word?................................................. Page 12 #TDOV - Transgender Day of Visibility................................. Page 13 Agony Fam - Advice............................................................... Page 14 Image Credit - Kai LGBT+ Bookshelf................................................................... Page 16 Sexual Health........................................................................ Page 18 Image Credit - Lois Tierney Illustration Movie Reviews - Watercolours............................................. -
Vlogging the Museum: Youtube As a Tool for Audience Engagement
Vlogging the Museum: YouTube as a tool for audience engagement Amanda Dearolph A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts University of Washington 2014 Committee: Kris Morrissey Scott Magelssen Program Authorized to Offer Degree: Museology ©Copyright 2014 Amanda Dearolph Abstract Vlogging the Museum: YouTube as a tool for audience engagement Amanda Dearolph Chair of the Supervisory Committee: Kris Morrissey, Director Museology Each month more than a billion individual users visit YouTube watching over 6 billion hours of video, giving this platform access to more people than most cable networks. The goal of this study is to describe how museums are taking advantage of YouTube as a tool for audience engagement. Three museum YouTube channels were chosen for analysis: the San Francisco Zoo, the Metropolitan Museum of Art, and the Field Museum of Natural History. To be included the channel had to create content specifically for YouTube and they were chosen to represent a variety of institutions. Using these three case studies this research focuses on describing the content in terms of its subject matter and alignment with the common practices of YouTube as well as analyzing the level of engagement of these channels achieved based on a series of key performance indicators. This was accomplished with a statistical and content analysis of each channels’ five most viewed videos. The research suggests that content that follows the characteristics and culture of YouTube results in a higher number of views, subscriptions, likes, and comments indicating a higher level of engagement. This also results in a more stable and consistent viewership. -
Sources & Data
YouTube Highest Earning Influencers Ranking Name Channel Category Subscribers Total views Earnings Per Video ($) Age 1 JoJo https://www.youtube.com/channel/UCeV2O_6QmFaaKBZHY3bJgsASiwa (Its JoJo Siwa) Life / Vlogging 10.6M 2.8Bn 569112 16 2 Anastasia Radzinskayahttps://www.youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ (Like Nastya Vlog) Children's channel 48.6M 26.9Bn 546549 6 Coby Cotton; Cory Cotton; https://www.youtube Garrett Hilbert; Cody Jones; .com/user/corycotto 3 Tyler Toney. (Dude Perfect) n Sports 49.4M 10Bn 186783 30,30,30,33,28 FunToys Collector Disney Toys ReviewToys Review ( FunToys Collector Disney 4 Toys ReviewToyshttps://www.youtube.com/user/DisneyCollectorBR Review) Children's channel 11.6M 14.9Bn 184506 Unknown 5 Jakehttps://www.youtube.com/channel/UCcgVECVN4OKV6DH1jLkqmcA Paul (Jake Paul) Comedy / Entertainment 19.8M 6.4Bn 180090 23 6 Loganhttps://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg Paul (Logan Paul) Comedy / Entertainment 20.5M 4.9Bn 171396 24 https://www.youtube .com/channel/UChG JGhZ9SOOHvBB0Y 7 Ryan Kaji (Ryan's World) 4DOO_w Children's channel 24.1M 36.7Bn 133377 8 8 Germán Alejandro Garmendiahttps://www.youtube.com/channel/UCZJ7m7EnCNodqnu5SAtg8eQ Aranis (German Garmendia) Comedy / Entertainment 40.4M 4.2Bn 81489 29 9 Felix Kjellberg (PewDiePie)https://www.youtube.com/user/PewDiePieComedy / Entertainment 103M 24.7Bn 80178 30 10 Anthony Padilla and Ian Hecoxhttps://www.youtube.com/user/smosh (Smosh) Comedy / Entertainment 25.1M 9.3Bn 72243 32,32 11 Olajide William Olatunjihttps://www.youtube.com/user/KSIOlajidebt -
FOR IMMEDIATE RELEASE Youtube Channel
CONTACT Brian Stemmler 323.401.6416 [email protected] https://youtube.com/makeeverythingtv FOR IMMEDIATE RELEASE YouTube Channel “How to Make Everything” marks 1,000,000 Subscriber milestone by attempting to make a YouTube Play Button from scratch. https://youtu.be/M43lSCeQ8dU It started out as a personal challenge. Then it turned into a documentary. Then a local TV Series...Now, seven years later, “How to Make Everything” seems to have found its niche on YouTube. Since launching on the platform in 2015, the Channel recently passed the 1 million Subscriber mark. The show follows Andy George, Creator and Host of "How to Make Everything", as he makes everything from a sandwich to a suit, tools and even a root beer float from scratch...literally. "This is not a 'How To' show. The show is meant to reveal how complicated it is to make every day items we take for granted, once you strip away the manufacturing and distribution networks which are the backbone of our modern lifestyle" Andy says about his show. "I am by no means an expert in any of the activities I pursue in the series, so the entertainment factor comes in seeing me struggle and sometimes epically fail at my tasks". For example, the premiere episode covers Andy making a sandwich from scratch. This involved growing the wheat to make the bread, sunflowers to make oil for mayonnaise, cucumbers for pickles, lettuce and tomatoes. For salt, Andy had to travel to the Pacific Ocean to gather sea water, which he boiled down. He collected eggs and milk from a farm for mayonnaise and cheese. -
“Decreasing World Suck”
Dz dzǣ Fan Communities, Mechanisms of Translation, and Participatory Politics Neta Kligler-Vilenchik A Case Study Report Working Paper Media, Activism and Participatory Politics Project AnnenBerg School for Communication and Journalism University of Southern California June 24, 2013 Executive Summary This report describes the mechani sms of translation through which participatory culture communities extend PHPEHUV¶cultural connections toward civic and political outcomes. The report asks: What mechanisms do groups use to translate cultural interests into political outcomes? What are challenges and obstacles to this translation? May some mechanisms be more conducive towards some participatory political outcomes than others? The report addresses these questions through a comparison between two groups: the Harry Potter Alliance and the Nerdfighters. The Harry Potter Alliance is a civic organization with a strong online component which runs campaigns around human rights issues, often in partnership with other advocacy and nonprofit groups; its membership skews college age and above. Nerdfighters are an informal community formed around a YouTube vlog channel; many of the pDUWLFLSDQWVDUHKLJKVFKRRODJHXQLWHGE\DFRPPRQJRDORI³GHFUHDVLQJZRUOGVXFN.´ These two groups have substantial overlapping membership, yet they differ in their strengths and challenges in terms of forging participatory politics around shared cultural interests. The report discusses three mechanisms that enable such translation: 1. Tapping content worlds and communities ± Scaffolding the connections that group members have through their shared passions for popular culture texts and their relationships with each other toward the development of civic identities and political agendas. 2. Creative production ± Encouraging production and circulation of content, especially for political expression. 3. Informal discussion ± Creating and supporting spaces and opportunities for conversations about current events and political issues. -
Translating Youtube Chemistry: an Analysis of Popular Science Based on Youtube Video Subtitles
Università degli Studi di Padova Dipartimento di Studi Linguistici e Letterari Corso di Laurea Magistrale in Lingue Moderne per la Comunicazione e la Cooperazione Internazionale Classe LM-38 Tesi di Laurea Translating YouTube Chemistry: An analysis of popular science based on YouTube video subtitles Relatrice Laureando Prof.ssa Maria Teresa Musacchio William Incani n° matr.1180184 / LMLCC Anno Accademico 2019 / 2020 Table of Contents Introduction ..................................................................................................................... 3 1. Popular science and advertising on the internet – Google and YouTube ................. 5 1.1 Language and science ....................................................................................................... 5 1.1.1 Translation as a decision-making process .................................................................................. 6 1.1.2 Remarkable adaptations and imprecise renditions ..................................................................... 7 1.1.3 The perception of language ...................................................................................................... 10 1.2 Communication through popularisation: an overview ................................................ 11 1.2.1 What is scholarly communication? .......................................................................................... 11 1.2.2 Learned societies as a catalyst for scholarly communication ................................................... 13 1.2.3 Citations -
BAB I PENDAHULUAN 1.1 Konteks Penelitian
BAB I PENDAHULUAN 1.1 Konteks Penelitian Youtube merupakan salah satu dari sekian banyak sosial media yang digunakan oleh masyarakat Indonesia. Youtube di zaman sekarang menjadi salah satu wadah bagi generasi muda untuk menyalurkan kreatifitasan yang mereka punya. Generasi muda sekarang bisa mengepresikan bakat dalam dirinya memalui sebuah karya video yang mereka buat untuk mendapatkan respon atau apresiasi yang baik dari masyarakat yang menonton video mereka melalui Youtube, Setiap tahunnya Youtube memiliki sebuah video yang bernama Youtube Rewind, Youtube Rewind sendiri adalah salah satu video berdurasi sekitar 10-15 menit yang di dalamnya menceritakan kejadian-kejadian yang viral ditahun tersebut. Youtube Rewind sendiri awalnya dibuat oleh Youtube pada tahun 2010 dan menjadi TOP 10 dari video Youtube Terpopuler ditahun itu. Pada tahun 2011, Youtube telah mulai membuat dan memproduksi video Rewind dengan bantuan Seedweel dan Portal A Interactive. Dari tahun 2011 dan seterusnmya, mulai banyak video Rewind dari beberapa negara termasuk di Indonesia. Youtube Rewind Indonesia sendiri pertama kali dibuat pada tahun 2014 yang dibuat oleh beberapa Youtuber Indonesia seperti Tara Arts Game, Eka Gustiwana, Edho Zell, Andovi & Jovial Da Lopez, Nadya Rafika, Duo Harbatah, serta banyak 1 2 lainnya. Video ini mendapatkan sekitar 3 juta view 41 ribu like dan 1 ribu dislike. Sehingga video ini sempat menjadi viral ditahun 2014 dan mulai bermunculan Youtube Rewind dari perwakilan daerah yang muncul di setiap tahun nya. Seperti Youtube Rewind Bandung, Youtube Rewind Bekasi, Youtube Rewind Karawang, dan masih banyak lagi. Komunitas adalah sebuah kelompok sosial dari beberapa organisme yang berbagi lingkungan, umumnya memiliki ketertarikan dan habitat yang sama. Dalam komunitas manusia, individu-individu di dalamnya dapat memiliki maksud, kepercayaan, sumber daya, preferensi, kebutuhan, risiko, kegemaran dan sejumlah kondisi lain yang serupa. -
Premium Multi Platform Network a Media-Tech Startup Working with Youtubers, Influencers, Advertisers and Rights Owners Since 2013
PREMIUM MULTI PLATFORM NETWORK A MEDIA-TECH STARTUP WORKING WITH YOUTUBERS, INFLUENCERS, ADVERTISERS AND RIGHTS OWNERS SINCE 2013 CONFIDENTIAL AND COPYRIGHT U SCREENS AB 2017 KARIN EKESIÖÖ Acting Country Manager Norway [email protected] HOW YOU AS A MARKETER SUCCEED WITH CONTENT MARKETING ON YOUTUBE, FACEBOOK AND OTHER OPEN PLATFORMS TODAY’S AGENDA • Trends • Engagement • Platform adoption • 360° social media coverage • Cases THE BIGGEST TREND RIGHT NOW: ONLINE VIDEO DATAANALYS 80% of all internet users watch online video KÄLLA: CISCO ÅLDERSGRUPPEN 15-35 DRIVER UTVECKLINGEN Källa: NIELSEN, MARKETING CHARTS, JANUARY 2017. FORBES Age groups 5 0 50-64 -1% −5 −10 35-49 -10% −15 LINEAR TV-CRASH, IN THE US “MILLENNIALS” LEAVE TV −20 −25 Change in viewing percentage, traditional 25-34 -23% linear television per week since 2010 −30 −35 18-24 -32% 2010 11 12 13 14 15 SOURCES: NIELSEN - THE WALL STREET JOURNAL INNFLYTELSESPUNKTERSINNFLYTELSESPUNKTERS VIKTIGHETVIKTIGHET Nyhet 1 How-to videos Pinter Blader 56% 55% YouTube 2 64% Produktvisualisering Word of 3 Underholdning Mouth 74% FB 56% Søk 51% Butikk- TV besøk Film 69% Twitter 51% Hjemme- 61% side 59% 80% OF INTERNET USERS REMEMBER THE VIDEO ADS THEY WATCH ONLINE VIDEOS INCREASE PEOPLE’S UNDERSTANDING OF A PRODUCT BY 74% NEW CONSUMER BEHAVIOR WEBSITE VISITORS ARE 64% MORE LIKELY TO BUY A PRODUCT ON AN ONLINE RETAIL SITE AFTER WATCHING A VIDEO 1 OF 3 MILLENIALS HAVE BOUGHT SOMETHING AS A RESULT AFTER WATCHING A HOW-TO-VIDEO KÄLLA: DigitalSherpa (2014), BrightRoll (2014), VideoBrewery (2014). 75% OF THE TOP 150 BRAND EXECUTIVES IN THE US THINK THAT ONLINE VIDEO IS MORE EFFECTIVE THAN TV NEW BRAND “KRAFT GENERERATES 4X BETTER ROI THROUGH BRANDED CONTENT BEHAVIOR MARKETING THAN THROUGH TRADITIONAL MARKETING” - JULIE FLEISCHER, MEDIA DIRECTOR, KRAFT.