York Pride Fest

2009 Sponsorship Opportunities

York Pride Fest c/o ASYR 15150 Yonge St, Suite 201 Aurora ON L4G 1M2 905-640-5428

Online: www.yorkpridefest.com

Email: [email protected]

2009 Line-up York Pride Fest Pride Week Community Fair

In 2009, York Pride Fest is … is a non-profit community initiative host- June 8th-14th, 2009 is pride week in York Our picnic event will in- offering opportunities to clude a community fair sponsor individual events, ing social events in York Region*, including Region. the region’s annual Pride festival in June featuring a selection of in addition to our annual local businesses and pride festival and website. celebrating , , Bisexual and For this, our third consecutive year, York Transgendered (LGBT) residents throughout Pride Fest is organizing the following cele- community organizations.

2009 our community. brations. The community fair will be www.yorkpridefest.com located in the Community York Pride Fest is run exclusively by a Safety Village indoor pa- June 2009: Pride Picnic & BBQ vilion. Pride Information Dis- team of dedicated volunteers as well as plays Our main event representatives from this year will the following local June 8, 2009 again be held at community organizations: Richmond Hill Social the Community

Night Safety Village, Addiction Services York Region (ASYR) within Bruce’s Aids Committee of York Region (ACYR) June 11, 2009 Mill Conservation Area near Stouffville. This GayYorkRegion.com Newmarket Social Night York Regional Police facility is used to teach GYRSG.com Premier and partner fire, traffic and per- York Region District School Board sponsors, together with June 13, 2009 sonal safety to York Region LGBT Advisory Committee local LGBT-related non- Pride youth event primary school chil- York Regional Police profit organizations, will dren and provides be offered the opportunity June 14, 2009: an indoor pavilion, York Pride Fest has contributed to our com- to showcase products and Pride picnic + BBQ undercover picnic and barbecue area as well munity as a local association since 2007 services at a community as a peace tree garden. and plans to incorporate as a federal non- fair booth. June 28, 2009 Toronto profit organization within this, our third year Our family event will offer: All sponsors will be of- of operation. fered the opportunity to Summer 2009: Free food and drink. provide sales literature or Pride Film Festival To find out more, please visit our website at other promotional materi- www.yorkpridefest.com als to distribute or display See www.yorkpridefest.com Keynote speaker * York Region includes the municipalities of Aurora, at our community fair. for full event details and op- East Gwillimbury, Georgina, King, Markham, Newmar- portunities ket, Richmond Hill, Vaughan and Whitchurch- Live musical entertainment, face- Events and venues are sub- Stouffville. painting and games. ject to change. A unique opportunity to tour this York Regional Police facility.

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Pride Displays Pride Week Youth Event Pride Film Festival Toronto Pride Parade Before and throughout During pride week- In 2009 the York Region LGBT Film Festival Pride Week, information end, this evening will be launched as a new pride initiative. Last year, for the first time displays will be presented event will offer a fan- ever, York Region’s LGBT at more than ten public tastic night of music, This festival will comprise both matinee and organizations, including venues across the region. dancing and social evening movie presentations. York Pride Fest, repre- interaction for youth sented our region's gay aged 13-26. During our matinee presentation, we will be and lesbian community by screening informative and educational films, marching in Toronto’s an- As in 2008, a coalition of students represent- intended primarily for a youth audience. Our nual Pride parade.

ing “Gay/Straight Alliance” and Equity clubs selected content will be chosen with a key from York Region high schools will form our objective to promote character development youth subcommittee, responsible for plan- focussing on the character attributes of fair- ning this event. The event will feature a live ness, equality and the acceptance of Our display venues will DJ creating a nightlife-like atmosphere with diversity. In liaison with the region’s two include public libraries in: state-of-the-art lighting, lots of great prizes school boards as well as independent

and giveaways, awesome games and an schools, we will be seeking to encourage Although 2008 was our Aurora abundance of drinks and snacks. and help organize youth attendance at one first year in the Toronto Holland Landing or more theatre venues. parade, it certainly won’t Keswick be our last. In 2009, we King City In contrast, our evening presentation will be intend to increase our Markham a ticketed event, showing documentary and presence in the parade Newmarket other genres suited to an adult audience Social Nights and also to participate in Richmond Hill across all age groups. Toronto’s community fair Thornhill Several mid-week scheduled for the last Vaughan Before and after each performance, we in- Meet and Greet weekend in June. Stouffville tend to utilize theatre foyer space to offer social evenings patrons educational and informational mate- will be held at lo- At the Toronto parade and As well as showcasing rials about significant LGBT issues as well cations in northern at the community fair, we York Region’s LGBT or- as York Region’s relevant organizations and and southern York will proudly highlight in- ganizations, services and services. region. formation about our major resources, our displays sponsors. We also invite will also include materials In addition, we will also offer to exhibit pro- As with all our events, we will be extending staff of sponsoring com- promoting our premier, motional literature or other sales materials an invitation to families and friends across panies to join our partner and official spon- provided by our sponsors, and to present all age groups, not only within the LGBT volunteers at either event. sors. video advertisements for our major spon- community but also the community at large. sors during each screening.

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Premier: $3000+ Supporting:$100+ Exclusive within your in- Annual Sponsor Event Opportunities Option to provide literature dustry or products for distribution Naming rights for an event Opportunities York Pride Fest Event Opportunities feature at community fair. Option to showcase prod- benefits for Vendors, Volunteers, and Spon- Logo in all pride displays ucts or services at all Logo on York- events This is your chance to capture a sophisti- sors who want to focus on specific events, PrideFest.com. Option to include a poster cated and affluent market that is brand-loyal venues, and audiences. Right to use “Supporting in all pride information dis- to the businesses offering support and en- sponsor of York Pride Fest plays couragement to our community. 2009” Option for video advertis- ing in film festival. Logo on all print advertis- Partnering with the Lesbian, Gay, Bisexual Vendors: ing and (LGBT) community gives Merchandise or Premier (front-page) web you access to what some market surveys Vendors are invited to participate in our site presence on $50+ have determined is 20% of all disposable pride week community fair and/or youth YorkPrideFest.com income. Merchandise providers are Right to use “Premier event, in exchange for 10% of their pro- the official suppliers of gift sponsor of York Pride Fest ceeds. cards or products to be in- 2009” The LGBT community is well known for its cluded in gift bags to market influence and trend-setting ability. Distribution of your branded merchan- speakers and special guests, This community, as a consumer group, is for silent auctions and for Partner: $1000+ dise raffle prizes. Option to showcase prod- also brand loyal to companies that make the Your advertising at the Event Your name on your mer- ucts or services at effort to market their products specifically to chandise, as applicable community fair Right to use “Sponsor of York Pride its members and supporters in the Fest 2009” Your logo on York- Option to provide literature PrideFest.com or products for distribution mainstream community. Excited, captive customers Right to use “Merchandise at all events. Sponsor of York Pride Fest Option to include a poster This is your best opportunity to reach 2009” in major pride displays York Pride Fest activities are made possible this target market in York region! Logo in all pride displays thanks to the generous support of our spon- and on all print advertising sors, volunteers and fundraising events. Extensive web presence on YorkPrideFest.com When you support us, we support you. Join us today to support the community in Publicity Right to use “Partner which you work, live and play! Publicity sponsors assist us sponsor of York Pride Fest by agreeing to display York 2009” A recent study showed that the LGBT Pride Fest posters at their demographic is 89% brand affiliated, mean- premises during the month ing most likely or highly likely to actively seek preceding our pride festival. Official: $500+ Non-profits & Your logo on York- Option to provide literature out a brand that had advertised in gay me- PrideFest.com or products for distribution dia. Source: Simmons Charities: at all events.

Logo in all pride displays, Qualifying non-profit and charitable Vendors on print advertising and on YorkPrideFest.com serving the LGBT community in York Re- Right to use “Official spon- gion may showcase their services at no sor of York Pride Fest charge. Please contact us to apply. 2009”

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