Queer'ing Croporate Pride
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Syracuse University SURFACE Theses - ALL June 2018 Queer’ing Croporate Pride: Memory, Intersectionality, And Corporeality In Activist Assemblies Of Resistance Hunter C. Thompson Syracuse University Follow this and additional works at: https://surface.syr.edu/thesis Part of the Social and Behavioral Sciences Commons Recommended Citation Thompson, Hunter C., "Queer’ing Croporate Pride: Memory, Intersectionality, And Corporeality In Activist Assemblies Of Resistance" (2018). Theses - ALL. 252. https://surface.syr.edu/thesis/252 This Thesis is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Theses - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. Abstract This thesis chronicles two areas of queer social movement activity—the history of Pride in major metropolitan American cities, and Queerbomb a DIY Pride festival in Austin, Texas— to critique the material-spatial impacts of corporate culture on performances of LGBTQ Pride, pinpointing how business interests limit the lines of solidarity that can be drawn around queerness at Pride assemblies. Using fragments gathered from historical accounts, field interviews, and the internet, I explore scenes of radical activist worldmaking resisting the corporatization of numerous Pride events. This exploration intervenes in counterpublic theory (Asen; Brouwer; Fraser) by emphasizing the need to explore public space and bodies coming together as assemblies (Butler) through a performative materialist standpoint. This project advocates for the importance of a performative materialist analysis, as such analysis helps critical rhetoric engage in dialectical reading of counterpublics as generated both through and within structures, while also linked to discourse that works to recite and therefore create new structures; exploring how both the material world impacts the circulation of these discursive spaces, while simultaneously considering how discourse can also constitute alternative practices in wider public spheres. Using performative materialism, the thesis engages in theorizing queer memory (Morris; Dunn; Muñoz), intersectionality (Crenshaw; Hill-Collins; Spade), and corporeality (Edelman; Grosz; María Rodríguez) within assemblies that function to move grids of intelligibility to build new alliances of solidarity. I advocate to move the social, the groups in this thesis do more than gain publicity, they break down walls and barriers, cross borders, and forge alliances. However, public appearance alone does not mean this work will happen; it is merely the first step and after this step sustained work is needed to make change. QUEER’ ING CORPORATE PRIDE: MEMORY, INTERSECTIONALITY, AND CORPOREALITY IN ACTIVIST ASSEMBLIES OF RESISTANCE By Hunter Thompson B.A. University of Northern Iowa, 2016 THESIS Submitted in partial fulfillment of the requirements for the Degree of Master of Arts in Communication & Rhetorical Studies Copyright © Hunter Thompson, 2018 All Rights Reserved Acknowledgments Thank you to my advisor, Erin J. Rand, who has shown me what critical generosity looks and feels like. To my committee members: Dana L. Cloud, Charles E. Morris III, and Robin Riley your influence echoes throughout this project, I am proud to have worked under your guidance and known your friendship. Thank you to the Communication & Rhetorical Studies community at Syracuse University, with special appreciation for Joanne Balduzzi and Sarah Francesconi; you two were lifesavers whenever something was awry. To my fellow graduate students, you have influenced my professional, intellectual, and personal development in more ways than you will ever realize. Thanks for sharing the brilliance Y'all! Thank you to Chris DiCesare for not only your smart and affectionate advice but for challenging me to explore defiant ideas that challenge my social location. Thank you to Matt Ringard for providing a comfy couch during our evening writing sessions. Thanks to Cate Palczewski for seeing beyond my many malapropisms and informing me about Syracuse back in 2015. Thank you to Sade Barfield and Josh Hamzehee for inspiring my interest in both rhetoric and performance and for putting up with my early attempts to do collegiate speech. Thank you to my parents who contributed to my education in the form of both financial and emotional labor. Pam, Craig, and Hannah now that my Syracuse adventure is finished we can finally have some R&R time together! Thank you to Emily Harsch, Tucker Olson, Jacob Meade, Abbie Shew, Alex Coppess, and Collin O'Leary. While we were not around each other during the production of this work, I had already found the words due to your friendship. Finally, thank you to the wild and loving of queers who have changed lives for so many, whose power I only write of. Keep loving, breaking the rules, and interrupting the ways we imagine each other. iv Table of Contents Acknowledgments .............................................................................................................................. iv Introduction: Gay Pride, Corporatization, and The Public Sphere ....................................................... 1 Not Just Because It’s Assimilationist: The Need to Queer Pride .............................................................. 6 Focal Objects: Assemblies of Pride ........................................................................................................ 15 Reading Counterpublics from a Performative Materialist Perspective ................................................... 18 Memory: Calling Upon the Origins of Gay Liberation ........................................................................... 26 Intersectionality and Corporeality: Balancing Difference with Collectivity .......................................... 32 Overview and Implications ..................................................................................................................... 38 Chapter One: Stonewall Was A Riot, But What Is Pride? ................................................................... 41 An Emblematic Moment: Specters In The Shadow Of Stonewall .......................................................... 48 Unresolved Tensions: Creating a National Pride Movement and Post-Stonewall Outlaws.................... 61 The World Turned: Queer Visibility Goes Consumer at Pride ............................................................... 70 Conclusion: Interrupting Queer Fictions ................................................................................................. 77 Chapter Two: Keeping Austin Queer’d .................................................................................................. 80 Urban Entrepreneurialism and Family Values: The Changing Face of Austin Pride ............................. 84 Welcome To Queerbomb! Intersectional Formulations of Queer Family ............................................. 94 It’s Time to March! Queer Collectivity and the Alteration of Public Space ......................................... 104 The After-Party: Recruitment and Queer Utopia .................................................................................. 112 Conclusion: Rethinking Counterpublic Emancipation.......................................................................... 115 Conclusion: The Possibilities and Limitations of Assemblies ............................................................. 117 Modes of Going Public: The Multifaceted Nature of World-Making .................................................. 120 Fictions of the Queer Past, Frictions in the Queer Present, Flourishing a Queer Utopia ...................... 125 REFERENCES ........................................................................................................................................ 128 Vita ........................................................................................................................................................... 137 v 1 Introduction: Gay Pride, Corporatization, and The Public Sphere Despite widespread fear of police obstruction, violence from both spectators and the state, and risk to personal livelihoods on June 28th 1970, the first Christopher Street Gay Liberation Day March was held. Traveling uptown from Greenwich Village on Sixth Avenue to Central Park, gays and lesbians in New York City marched out of their enclave and into public. In that moment, 2,000 people publicly marching together in the streets lit a fuse that would forever change the discourse around queerness in the public sphere. Solely through the embodied act of walking these individuals formed a collective, which would lead to a movement changing millions of lives. Starting at the Stonewall Inn, marchers commemorated the infamous uprising that had occurred one year earlier, in which queers of color fought back against the state's reign of terror in their lives. Holding signs calling to "smash imperialism," marchers embodied the uprising's spirit by demanding radical social change. On the same day, sister marches were held in Los Angeles and Chicago, and by the end of the decade, Liberation Marches were being held across the United States. A lot has changed since the first Christopher Street Gay Liberation Day Marches were held. First, they are no longer called Liberation, but Pride. Second, many events now constitute themselves as parades, rather than marches. Third, what was once an oppositional political statement, increasingly, is considered by some to be part