Exhibition Results

R USSIA’S LEADING BUILDING AND INTERIORS EXHIBITION

Exhibition results

2 - 5 APRIL 2013 2 - 5 APRIL 2013 16 -19 APRIL 2013 EXPOCENTRE V.V.C. EXPOCENTRE BUILDING FENESTRATION CERSANEX & INTERIORS Windows • Facades • Gates Ceramics • Stone Building • Interiors Automation Bathrooms

www.mosbuild.com

Our ideology: Supported by:Venue: e3 2013 Exhibition results

page 4 MosBuild 2013 Facts and Figures

page 9 Official Support

page 11 Opening Ceremony

page 12 Business Programme

page 16 Special Events. Awards. Competitions

page 21 Exhibition Advertising Campaign

page 24 Testimonials

page 28 MosBuild 2014

www.mosbuild.com 2013 Exhibition results Facts and Figures Exhibition structure

Fenestration, MosBuild 2013 2-5 April 2013, Pavilion 75, V.V.C.

• Windows & Facades • Architectural Glass • Gates & Automation • Fireproof Equipment

Building & Interiors, 2-5 April 2013, Expocentre

• Building Materials & Equipment • Flooring • Lighting & Electrics • Decotex • Interior Finishes • Doors & Locks • Paints & Coatings • Wall Décor • Hardware & Tools • Country Construction

Cersanex, 16-19 April 2013, Expocentre

• Bathrooms • Pool, Sauna & Spa • Ceramica • Stonex • Technoceramica

www.mosbuild.com 3 2013 Exhibition results

Facts and Figures

MosBuild • MosBuild is the largest building and interiors exhibition in Russia. • MosBuild is the largest annual international building and interiors exhibition in Europe. • MosBuild is one of the top five building and interiors exhibitions in the world. • The exhibition was launched in 1995

Overall statistics for the two weeks: MosBuild 2013 Total area: 150 000 m² (gross) Total number of visits: 174 249 Total exhibitors: 2 309 Russian exhibitors: 1 209 International exhibitors: 1 100 Countries and regions represented: 43

Australia Canada Slovakia Austria China United States Azerbaijan Lithuania Taiwan Belgium Malaysia Turkey Bulgaria Netherlands Ukraine United Kingdom New Zealand Finland Hungary U.A.E France Vietnam Poland Croatia Germany Portugal Czech Republic Greece Belarus Switzerland Denmark Republic of Korea Sweden India Russia Sri Lanka Spain San Marino Japan Italy Serbia Kazakhstan Slovenia

National groups: 17 Belgium, Hungary, Germany, Greece, Spain, Italy, China, Republic of Korea, Lithuania, Malaysia, Portugal, Serbia, Taiwan, Finland, France, Croatia, Czech Republic www.mosbuild.com 4 2013 Exhibition results Facts and Figures

Visitor interest by product group

Building Materials & Equipment 59,88%

Interior Finishes 55,98%

Flooring 43,10% S ) Country Construction 37,52%

Wall Décor 36,81%

Paints & Coatings 36,64%

Doors & Locks 35,10% (2-5 April, Expocentre BUILDING & INTERIOR Lighting & Electrics 33,67%

Hardware & Tools 30,41%

Decotex 30,02%

Windows & Facades 80,48% C) TION VV Gates & Automation 49,19%

Architectural Glass 43,66% (2-5 April, FENESTRA Fireproof Equipment 30,34%

) Bathrooms 73,11%

Ceramica 64,35% X

Stonex 41,34%

CERSANE Pool, Sauna & Spa 36,41%

(16-19 April, Expocentre Technoceramica 30,05%

www.mosbuild.com 5 2013 Exhibition results Facts and Figures

Geographical breakdown of visitors

37 % 57 % Region Moscow

6 % International 68 Countries Abkhazia Germany China Portugal Philippines Australia Greece Republic of Korea Romania Finland Austria Georgia Latvia San Marino France Azerbaijan Denmark Liberia Serbia Croatia Armenia Egypt Lithuania Slovakia Montenegro Aruba Israel Luxembourg Slovenia Czech Republic Belarus India Malaysia USA Chile Belgium Iran Malta Tajikistan Switzerland Bulgaria Ireland Moldavia Taiwan Sweden Bosnia and Herzegovina Spain Monaco Thailand Estonia Brazil Italy Mongolia Turkmenistan Japan United Kingdom Kazakhstan Netherlands Turkey Hungary Canada UAE Uzbekistan Vietnam Kyrgyzstan Poland Ukraine

81 Regions Altai Territory Murmansk Region Republic of Khakassia Amur Region Nenets Autonomous Rostov Region Arkhangelsk Region Area Nizhny Ryazan Region Astrakhan Region Nizhny Novgorod Samara Region Belgorod Region Novgorod Region St. Petersburg Leningrad Region Bryansk Region Novosibirsk Region Saratov Region Vladimir Region Omsk Region Sverdlovsk Region Volgograd Region Orenburg Region Sakhalin Region Vologda Region Oryol Region Smolensk Region Voronezh Region Penza Region Tambov Region Jewish Autonomous Region Perm Krai Stavropol Region Amur Region Primorsky Krai Tver Region Ivanovo Region Pskov region Tomsk Region Irkutsk Region Republic of Adygea Tula Region Kabardino-Balkaria Republic Republic of Altai Tyumen Region Kaliningrad Region Republic of Bashkortostan Udmurt Republic Kaluga Region Republic of Buryatia Ulyanovsk Region Kamchatka Krai Republic of Dagestan Khabarovsk Krai Karachay-Cherkess Republic Republic of Ingushetia Khanty-Mansi Autonomous District Kemerovo Region Republic of Kalmykia Chelyabinsk Region Kirov Region Republic of Karelia Chechen Republic Kostroma Region Republic of Komi Chuvash Republic Krasnodar Krai Republic of Mari El Chukotka Autonomous District Krasnoyarsk Krai Republic of Mordovia Yamal-Nenets Autonomous District Kurgan Region Republic of Sakha (Yakutia) Yaroslavl Region Kursk Region Republic of North Ossetia-Alania Lipetsk Region Republic of Tatarstan Magadan Region Republic of Tyva www.mosbuild.com 6 2013 Exhibition results Facts and Figures

Visitor breakdown by position in company

Owner / Manager / CEO Specialist 29,0 % 35,6 %

14,2 % Deputy CEO / 21,2 % Commercial director / Financial director

Head of department / division

www.mosbuild.com 7 2013 Exhibition results Facts and Figures

Visitor breakdown by company type

44,2% 37,2% 33,9% 21,1% 3,6% 1,9% 1,5% 1,1% 1,0%

Visitor breakdown by area of company activity

54,2% 22,6% 16,5% 13,7% 13,0% 11,0% 7,2% 6,3% 3,7% 2,2% 1,7% 1,4% 1,3% 1,2% 1,1% 1,0% 0,9% www.mosbuild.com 8 2013 Exhibition results

Official Support

Every year, the MosBuild exhibition enjoys the support of the government, public organisations, and Russian and foreign politicians and public figures.

In 2013, representatives of several government agencies expressed their support of MosBuild, the largest event in the building and interiors industry.

As in previous years, the General Sponsor of the exhibition was the Russian Union of Builders. GOVERMENT FEDERAL AGENCIES SUPPORT Ministry of Regional Development of the Russian Federation. I. Slyunyaev, Minister of Regional Development RF Ministry of Natural Resources and Environment. R. Gizatulin, Deputy Minister of Natural Resources and Environment State Duma Committee for Construction and Land Relations A. Russkikh, Chairman of the Committee Council of the Federation Committee on the Federal Structure, Regional Policies, Local Self-Governance and Affairs of the North S. Kirichuk, Chairman of the Committee

MOSCOW GOVERNMENT AND MOSCOW CITY DUMA M. Khusnullin, Deputy Mayor of Moscow for Urban Planning Policy and Construction V. Milyavsky, Moscow City Duma Deputy, Deputy Chairman of the Committee for Development and Urban Planning S. Kuznetsov, Chief Architect of Moscow, First Deputy Chairman of the Committee for Architecture and Urban Development of Moscow

MOSCOW REGION GOVERNMENT G. Elyanyushkin, Deputy Chairman of the Government of Moscow Region

PUBLIC ORGANISATIONS V. Yakovlev, President of the Russian Union of Builders A. Marshev, Chairman of the Board, Association of Businesses of the Architectural, Construction and Utilities Sector E. Basin, President of the National Association of Builders PUBLIC A. Bokov, Presdient of the Union of Architects of Russia ORGANISATIONS A. Shokhin, President of the Russian Union of Industrialists and Entrepreneurs G. Petrov, Deputy President, Chamber of Commerce and Industry of the Russian Federation SUPPORT Y. Nazarov, President of the Russian Union of Designers

www.mosbuild.com 9 2013 Exhibition results Official Support

SUPPORT As part of the preparations for MosBuild, the organisers worked with the FROM REGIONAL administrations of 86 subjects of the Russian Federation, as a result of which MINISTRIES the exhibition received official support, and information about the event was placed on the official information sources of relevant ministries and departments.

www.mosbuild.com 10 2013 Exhibition results

The Opening Ceremony

The opening ceremony of The opening ceremony featured the participation of: V. Yakovlev, President of the Russian Union of Builders – the 19th MosBuild exhibition the General Partner of MosBuild; Guy Trouveroy, Belgian took place on 2 April 2013 at Ambassador to Russia; Oleg Ryndin, First Deputy Head Moscow’s leading exhibition of the Moscow Department of Urban Planning Policy, who welcomed the exhibitors and visitors on behalf of venue, Expocentre. the department, and read a welcome from M. Khusnullin, Deputy Mayor of Moscow for Urban Planning Policy and Construction.

The MosBuild exhibitors and visitors were also welcomed by: I. Novitsky, Deputy Chairman of the Moscow City Duma Committee for Economic Policy and Entrepreneurship; Andrery Bokov, President of the Russian Union of Architects; Alexander Ishin, Deputy President of the National Association of Builders; Alexander Loshchenko, President of the National Association of Construction Industry Participants; Igor Korotin, Director of the Exhibitions Eepartment of the Russian Chamber of Commerce and Industry; and Alexander Shtalenkov, General Dirtector of ITE Russia.

The guests of honour noted that construction is a driver of economic growth, and that MosBuild is a leading exhibition at which to judge the state of the industry.

The ceremony ended with the cutting of the red ribbon, symbolising the opening of the exhibition.

www.mosbuild.com 11 2013 Exhibition results

Business Programme

The MosBuild business programme comprises a series of forums, conferences, master classes and seminars on various areas of the building and interiors industry.

This year, the programme brought together over 200 speakers and was attended by more than 2000 professionals from different areas of the building and interiors industry.

Business programme audience: - Government and public organisations - Manufacturers of building and finishing materials - Major procurement companies - Architects and planners - Designers - Students of architectural universities and design schools - Consulting companies - Information and analytical agencies

MASTER CLASSES MosBuild School A new event in 2013 was the opening at the exhibition of MosBuild School, a specialised active learning platform for architects and designers. Over 1200 professionals attended the events run by the school.

The partners in the organisation of the event were design and architecture schools, and leading manufacturers and suppliers of decorating materials: • Ampir Decor • VitrA • British Higher School of Art and Design • Moscow Architectural Institute • International School of Design • Detali school studio www.mosbuild.com 12 2013 Exhibition results Business Programme

The training sessions conducted by Russian and international experts were very successful: - Nicholas Champkins, architect, British Higher School of Art and Design - Anna Smolyakova, interior designer, lecturer at the International School of Design - Pierre Daems, interior designer - Irina Tatarnikova, a member of the Russian Association of Interior Decorators - Mike Shilov, interior designer - Finnish design studio Pentagon Design.

Audience: - Practicing architects and designers - Students of architecture and design schools - Manufacturers of building materials - Press

FORUMS AND CONFERENCES e3Forum Environment, Energy, Efficiency Each year, more than 300 sustainable building and architecture professionals come together at the e3Forum to discuss current issues in the industry.

In 2013, the forum was divided into two main thematic sections:

“Sustainable architecture and building the cities of the world” The programme included presentations by: • AECOM • Drees & Sommer • SKM Group • AGC Glass Russia • Arup • Asadov architectural studio

“Life cycle of building materials: the environmental dimension” The programme included presentations by: • BASF • URSA Eurasia • Holcim • Velux • German Club of Architects (KDAI) • Moscow Architectural Institute (State academy) www.mosbuild.com 13 2013 Exhibition results Business Programme

Forum: “Development Issues and Prospects of the Building and Finishing Materials and DIY Market” The forum brought together more than 400 industry professionals, including representatives of the largest DIY chains, leading manufacturers and suppliers of building and finishing materials, and the best experts and market analysts.

Key themes: - Rating of DIY chains and development issues in the building and home products market - Brand architecture in the building and finishing materials market. Is the customer willing to pay for the brand in DIY? - Manufacturer, supplier, buyer. Effective methods of interaction

Forum speakers and attendees: Leroy Merlin, OBI, Castorama, K-rauta, Trest SKM, SBR Corporation, STD Petrovich, Kashirsky Dvor, Maxidom, Stroylandiya, Home Centre, Axon, Baucentr, Starik Khottabych, Stroydepo, Yuzhny, Vektor, Agava, Kerama Marazzi, Rockwool, Tarkett, TekhnoNIKOL, Saint-Gobain, Rasch, Albes, MAPEI, Wienerberger Kirpich, Torgovaya Ploshchad, BASF, Bergauf Building Technologies, DuPont, Tikkurila, PENOPLEKS and many others. 9th international conference: “Technologies for the Design and Construction of Energy Efficient Buildings (Passive House)” The key industry event on issues relating to the design, construction and operation of Passive Houses in Russia.

The conference programme included presentations by: • NOSTROY • NAMIKS • Saint-Gobain • Meranti Plus • URSA Eurasia • BASF • Schoeck • Bayer • Mosstroy-31

www.mosbuild.com 14 2013 Exhibition results Business Programme

Conference: “Development of the Ceramic Tile Market in Russia: Trends and Prospects” The first international conference devoted to the development of the Russian ceramic tile market.

The conference programme included presentations by senior representatives of: • CERAMICHE ATLAS CONCORDE • VitrA • IndexBox • Атем • Santa-Keramica • Sokol

Conference: “Time to Develop Business. The Land Plots of the RHD Foundation for Building Materials Manufacturers”

Organiser: RHD Foundation

An annual conference dedicated to trends in the Russian building materials and technology market, and to the resources and opportunities of the RHD Foundation for potential investors in the industrial sector of building materials.

In 2013, the conference featured: • Association of Industrial Parks • Union of Builders of the Russian Federation • MRSK Holding • Zapad • Business Group • SMPRO • Modholding

Events Green Building Council

In 2013, a series of business events by the Russian Green Building Council were held at MosBuild. • Conference: “Leaders of Green Construction” • Congress of the Russian Green Building Council • Master class “Energy-efficient buildings and districts” Conference: “Rental Accommodation as a Factor of Development in the Russian Construction Industry”

Organiser: National Agency for the Development of Social and Commercial Rental Housing Stock www.mosbuild.com 15 2013 Exhibition results

Special Events Awards Competitions

MosBuild Architecture & Design Awards (MADA)

The 2nd MosBuild Architecture & Design Awards (MADA), an international competition for young architects and architectural students, were staged within the MosBuild 2013 business programme.

The competition received 143 entries from 35 countries.

The winners were chosen by a jury of eminent specialists:

• Andrey Asadov, architect, head of Asadov Architectural Studio • Antonello Stella, Ferrara University • Gabriel Hyde, director, Arup Russia • Paul Joly, President, French Disability Council

The winners in the category ‘Best architectural solution for a barrier-free environment’ were:

• among architectural students - Konrad Urbanovich (Poland) • among young architects - Jordi Komas Mora (Spain)

The winners in the category ‘Best sustainable architecture project’ were:

• among architectural students - Maria Kataryan (Russia) • among young architects - Diana Vatinyan (Russia)

MosBuild congratulates the winners and wishes them every success in their future projects!

www.mosbuild.com 16 2013 Exhibition results Special Projects. Awards. Competitions

Use of handcrafted ceramics in facades

1st place Facade design of private house “European Classicism”, Moscow region, By designer Irina Makarova, Masterskaya Shamota, Moscow region

2nd place Facade design of private house “Hogwarts”, Moscow region By Lava Ceramics Design factory, Moscow region (No 3rd place in this category)

Artistic interior finishing of public or residential buildings using ceramic tiles

1st place Interior design of apartment, Moscow By architects Elena Butyrskaya and Anna Gesina, «ARCHCERAMICA. Moscow CERAMICS & ARCHITECTURE» 2nd place 5th international architectural competition devoted Interior design of AZZURRO club, Italy to the different ways of using ceramic tiles in By architects Marco Vismara and Andrea Vigano architecture and interior design. STUDIO D73, Italy

Competition winners 3rd place Category: Use of handcrafted ceramics in interiors Office interior design of Raiffeisen Bank, Moscow By architects Vladimir Karpenko and Sergey Churilov 1st place Interior design of Portes Palace hotel, Greece By designer German Enin, German Enin workshop, MosBuild congratulates the winners and wishes Moscow them every success in their future projects!

2nd place Interior design of hammam, Moscow region By architect Mustafa Kuruchay, RMK, Moscow

3rd place Design of Premium eco-cafe, ‘Open spaces’ triptych, Ekaterinburg By ceramic artist Ekaterina Gorbunova, Ekaterinburg

www.mosbuild.com 17 2013 Exhibition results Special Projects. Awards. Competitions

Best product in the category ‘Interior’ 1st place Heat radiating glazing ‘Luxecomfort’ and mirrors ‘Luxemirrour’ presented by LUXEHEAT LLC and offered by LUXEHEAT SA

2st place Rossinka Silvermix mixes produced and offered by RusTrading

3st place Astarta Prestige partition systems produced and offered by Astarta Prestige

Best product in the category ‘Decor’ 1st place In 2013, the 1st e3Awards, the international eco awards DURA Contract carpeting produced and offered by Dura for building and finishing materials, were held. Flooring Systems GmbH

About 30 companies put forward their products for 2st place assessment, receiving the right to use the e3 label on 2nd place their goods. ISOPLAAT floor board produced by SKANO GROUP AS and offered by Solntse The e3Awards comprised four categories.

Best material in the category ‘Structures’ 3st place duraGreen® carperting produced and offered by Dura 1st place Flooring Systems GmbH Porotherm ceramics blocks by Wienerberger Kirpich Best product in the category ‘Utility Systems’ 2st place ISOPLAAT thermal insulation boards produced by SKANO 1st place GROUP AS and offered by Solntse JAGA low H2O heat-exchanger presented by Termoros

3st place Ecoteplin thermal insulation board produced by Maslyaninsky Len and offered by Corporation KhORS

www.mosbuild.com 18 2013 Exhibition results Special Projects

MosBuild Magazine & CERSANEX Magazine MosBuild in social networks

In 2012, CERSANEX Magazine, an addition to MosBuild has maintained its presence on social MosBuild’s digital publications, was launched. The networks. To keep in touch with exhibitors and magazine is devoted to ceramics, bathrooms and visitors throughout the year, the organisers created stone. official MosBuild pages on Facebook and VK.

MosBuild Magazine, which is already well known to exhibitors and visitors, is published quarterly, while CERSANEX Magazine comes out twice a year.

Both magazines have already managed to gain Using these sites, you can stay up to date with the recognition from architects, designers and other latest exhibition news, see photos and videos from professionals in the building and interiors industry. past events, discuss recent developments and They have become not only a source of interesting communicate with industry professionals from other information, but also additional marketing tool for cities and countries. exhibitors.

www.mosbuild.com 19 2013 Exhibition results Special Projects Negotiations and contracts He added, “The response that we received at this show exceeded our expectations. Since this is our at MosBuild first time at the show, we did not expect to secure any orders but we did and we are glad”.

ArchiClub, a club for architects and designers

MosBuild Diamond Club continued its successful work this year. The club provides a unique platform for meetings between buyers and suppliers of building and finishing materials. Among the members of the private club are major DIY chains, developers and architectural firms, including Leroy In 2012, the organisers of MosBuild announced Merlin, Trest SKM, Starik Khottabych, DESIGNUS, the launch of a professional club: ArchiClub, a club Dmitry Pshenichnikov and Partners, za bor, ub.design for architects and designers. The club provides an and many others. information platform for architects and designers on the one hand, and producers and distributors on the Business activity at the other. exhibition The project allows architects and designers to MosBuild 2013 will be remembered for the number publish their projects on the exhibition’s media of major contracts, one of which was concluded resources, gives them access to direct year-round between two exhibitors: the Russian thermal panel communication with exhibitors, and offers them manufacturer Teplant and the Italian industrial the opportunity to expand their business contacts equipment supplier Puma. The CEO of Teplant, Yury through collaboration with leading architectural Vertoprakhov, confirmed the deal, the value of which studios and design offices in Russia and Europe. exceeds 3 million Euros. Since the launch of Archiclub, numerous architectural The national group stands also saw impressive results and design projects, and designer collections have at MosBuild. Even before the end of the exhibition, been published and can be seen on the MosBuild the national news agency of Malaysia reported that website. Malaysian exporters had achieved sales of RM76.57 million (about 17.8 million euros) at MosBuild 2013. “Last year, Malaysia exported RM111.4 million worth of building material products to Russia and this figure is expected to increase“, said Mr Khairul Nizam Moonier, a representative of Malaysia External Trade Development Corporation (Matrade). www.mosbuild.com 20 2013 Exhibition results

Exhibition Advertising Campaign

Principal information partners of MosBuild 2013:

Официальный Официальный медиа-партнер информационный партнер

Стратегический Интернет-партнер При поддержке

Региональный партнер Интернет-партнер

TV TV advertising on national channels in Moscow and major cities in Russia (Samara, Ufa, Nizhny Novgorod, Krasnodar, Ekaterinburg, Novosibirsk, Voronezh, Ryazan, Stavropol and others).

Press 113 trade magazines and newspapers Over 550 publications

Internet Over 90 industry websites National and regional news websites www.mosbuild.com 21 2013 Exhibition results Advertising Campaign

Trade press • Mir novosela • www.inforetail.ru • Astarta • Moy lyubimyy dom • www.interior.ru • CRE • Moskovskiye Torgi • www.jurnalshtori.ru • Elite • Ob”yedineniye inzhenerov • www.katalogshtor.ru • Elle decoration • Okonnaya Industriya • www.know-house.ru • Interni • Otraslevyye vedomosti • www.komod.ru • M info • Paradnyy kvartal • www.komod-mag.com • Materials • Potrebitel’ • www.lakikraski.info • MetallExpo • Proyekt Klassika • www.ldacha.ru • Neo Design • Proyekt Rossiya • www.lesprominform.ru • Object • Proyektant • www.lkm-press.ru • PlastInfo • Proyekty kotedzhey • www.lui.ru • Proftool • Promyshlennoye oborudovaniye • www.marketelectro.ru • Speech Promyshlenyy vestnik Info • www.metaltd.ru • Tools Expert • Radi doma pro • www.metportal.ru • AVOK Severo-Zapad • Remont i stroitel’stvo • www.m-info.nnov.ru • ALIT Inform • Reforma ZHKKH • www.mio.ru • Arendator • RIA Nedvizhimost’ • www.neomagazine.ru • Arkhitektura i stroitel’stvo Omskoy • RIF Stroitel’nyye materialy • www.obeng.ru oblasti Arkhitektura i stroitel’stvo Rossii • Roskoshnyy dom • www.obustrojstvo.ru • ASD • Rynok Metalloprokata • www.panor.ru • Banbas • Rynok Svetoprozrachnykh konstruktsiy • www.parad-catalog.ru • Beton i Zhelezobeton Rynok Elektrotekhniki • www.plans.ru • Biznes stolitsy • Samoregulirovaniye & biznes • www.plastinfo.ru • Blizko remont Svetoprozrachnyye konstruktsii • www.proftoolinfo.ru • BSG / Stroitel’naya gazeta Belorussii • Sila brenda • www.prompages.ru • Voda Magazine • Snabzhenets • www.pro-mramor.ru • Vysotnyye zdaniya • SNIP • www.promvest.spb.ru • Gazeta “Vedomosti” • Sovremennyy dom • www.prorus.ru/index0.htm • Gazeta “Kommersant” • Sport Facilities • www.radidomapro.ru • Germes / Elitnyye stroitel’nyye materialy • Sport Akadem Reklama • www.reforma-gkh.ru Gradostroitel’stvo • SPPOM Steklo i biznes • www.remontblizko.ru • Divostroy • Steklo i keramika • www.ru.speech-aj.su • Dom& Inter’yer • STO • www.sdexpert.ru • Domoy • Stroy-Press • www.slavutich-media.ru • Yevrostroy • StroyPromEkspert • www.snab.ru • Zhilaya sreda • Stroytek Ekspo • www.sportmagazin.net/news • Zhurnal Obustroystvo • Stroitel’naya gazeta • www.sppom.ru • Zelenyy gorod • Stroitel’naya Orbita • www.sro-is.ru • ID “Panorama” • Stroitel’nyye materialy XXI vek • www.sroprof.ru • ID “Elektronika” StroyEkspertiza • www.stonebusiness.ru • Industriya biznesa • Tatlin Project • www.stopress.ru • Inter’yer+Dizayn • Tekhnologii stroitel’stva • www.stroyex.org • Inform Yunion • Tovary i Uslugi • www.stroygaz.ru • Informagentstvo • Umnyy dom/ ID “Iyul’ v Shveytsarii” • www.stroylance.ru • Mosoblstroykompleksa Federal’nyy Stroitel’nyy Rynok Khim- • www.stroymat21.ru • Info-Stoun Kur’yer • www.stroy-obozrenie.ru • Kamen’ i biznes • Chastnaya territoriya • www.stroyorbita.ru • Katalog Shtor • Shtory • www.stroy-press.ru • Kommunal’nyy kompleks Rossii • ww.marketelectro.ru • www.sveti.ru • Komodik • www.metaltd.ru • www.tallbuildings.ru • Krovlya. Fasady. Izolyatsiya • www.metportal.ru • www.tatlin.ru Lakokrasochnyye materialy • www.m-info.nnov.ru • www.tiu.ru LesDrevEkspo • www.topclimat.ru • Lesprominform • www.vdolevke.ru • Liftinform Industry websites • www.vorotaForum.ru • LKM-Press • www.fsr-stroy.ru • roskoshniydom.rf • Luchshiye Inter’yery • www.gkhprof.ru • sdekspert.rf • Lyubimaya Dacha • www.glassbusiness.net • Masterskaya. Sovremennoye stroitel’stvo. • www.glass-ceramics.ru Art Prestizh. Belorussiya • www.green-agency.ru • Mebel’ i Inter’yer • www.hfs.ru/domou/about • Metall Treyd • www.hfs.ru/elledecor/about • Mir i Dom City • www.ids55.ru • Mir Metalla • www.indpg.ru www.mosbuild.com 22 2013 Exhibition results Advertising Campaign

Selection of publications: Publication in Vedomosti newspaper According to TNS Gallup Media, the Average Issue Readership per day for the period March to July 2012 was:: Vedomosti: Russia – 122,500 people Moscow – 90,800 people Kommersant: Russia – 257,900 people Moscow – 128,200 people Average Weekly Reach, February 2013: Vedomosti.ru: Russia – 820,000 people

Advertising campaign details: Kommersant newspaper: inclusion in the newspaper of a complimentary ticket to the exhibition, 60,000, distributed in Moscow and Moscow Region. Issue with ticket published on 13, 14 and 18 March. Vedomosti newspaper: advertising campaign under the heading “A world of ideas...Built in Russia”. The campaign ran during the month leading up to the start of the exhibition, and comprised a series of 1/1 page adverting announcing the new format of the event. Total: 3 issues. The off-line advertising campaign in Vedomosti was enhanced by an online project on www.vedomosti.ru. Over the two weeks, readers of the online version of Vedomosti were able to obtain an e-ticket from the Vedomosti site.

www.mosbuild.com 23 2013 Exhibition results MosBuild Testimonials

There are huge opportunities in the Russian market for the tap to work in this environment. MosBuild Cersanex interested us industry. We have met a lot of people from different regions because it is one of the biggest shows and is somewhere we of Russia at the show, which means that by being here, we are will definitely return again. It’s not just a one shot experience, promoting the brand not only in Moscow but all around Russia. when we start something we have a long term view so we will MosBuild Cersanex is one of the few shows around the world that definitely be back next year. is active and where there is a need for business. Most of the other shows around the world are not focused on the business but on Fabrice Rys demonstrations and public relations, this show is more focused Export Manager on real business. It is our second time at MosBuild Cersanex, we DSM are happy with the visitors and the show and we will definitely be returning next year and at least for the next 3 years. Valerio Isabella It is the first time Granital is exhibiting at MosBuild Cersanex. I Export Division heard about the show from AEP in Portugal- an association for Paini production companies. I am very happy I came to Cersanex. Our main reasons for coming were to gain new customers and maybe even get a representative here in Russia (.)The Russian We are one of two manufacturers and one distributer who are market is a very important market and has been for the last sharing this stand. So far things have been going well, it’s a new 10 years. The Russian market is especially important for my deal in the market for us with this distributer so it was therefore company and represents a good market for us. There is great important for us to exhibit together at Mosbuild Cersanex. We demand for external surrounds around buildings. Many of the have a sole distribution agreement with our distributer therefore current buildings only have concrete around the outside but we the main purpose of exhibiting is to gain more visibility as a are specialised in natural stone surrounds and I think in Moscow company. The Russian market is definitely important; I predict the and the other cities of Russia people are moving towards a Russian market is going to represent a large share of our turnover better life quality through the inclusion of green spaces and at Giulini. We are leaving the domestic market and moving the stones outside their homes. turnover to other markets. We made a choice five years ago to start The principal difference between the European market and this manufacturing products specifically for the Russian market, Russians market is that the Russian market has money and is continuing are the big spenders at the moment. to grow. In Europe now the market is stale mate. MosBuild is the fair to be at for our industry- taps/bathrooms. I have I go to many exhibitions, MosBuild Cersanex is very organised clients coming from Ukraine, Azerbaijan; they are a niche crowd so compared to others I have been to. I have had many visitors and it is important to exhibit here if you want to hold value and clients I ran out of business cards on the first day. I have a small stand after the exhibition. but this hasn’t hampered me. I will definitely be returning to MosBuild Cersanex Alessio Crola Sales Manager Antonio Manuel Ribeiro Giulini G. Manager Granital

This is our first time at MosBuild Cersanex. We were not sure Last year we had 5sqm with the Croatian Chamber of Commerce. what to expect or whether there would be many visitors. We are This year they invited us again however we had already decided happy so far, there have been a lot of visitors. Our main reasons before this that we would go but this time take 30sqm. Making for exhibiting were to find a distributor and an installer of our the step away from the national group means that now we are product here in Russia as well as for brand promotion. The with all the big players and now we are a major player alongside Russian market is so important because of its vast size. We were the other major players in this market. We are already seeing the convinced to go to Russia as we knew that Russia did not have results of this approach here at Cersanex. All of the people we have our product- this particular kind of material/flooring. We thought done business with and potential new clients and Italians have it would be good for the Russian market to discover a new come here and said they were surprised that a small company material and also good for us to come here and sell this product. from a small country would be here with such a large stand. The first thing that really hit us about MosBuild Cersanex was It was expensive but it was definitely worth it. The results are how clean and well organised the show is compared to other showing already and we have made good contacts. I think that shows we have been to. It has been a very pleasant experience this is a country of big opportunities for us. The Russian market to work in this environment. MosBuild Cersanex interested us is important, it’s huge, there are millions and millions of people because it is one of the biggest shows and is somewhere we and the whole of Russia is undergoing big construction. We have will definitely return again. It’s not just a one shot experience, a good product for this market. MosBuild Cersanex is very well when we start something we have a long term view so we will organised from start to finish. Congratulations or compliments to definitely be back next year. ITE, they are very helpful and strive to resolve all of your problems.. Matteo Ganassi Radovan Jovancevic Il Tempo Del Sales Manager Keramika Modus

This is our first time at MosBuild Cersanex. We were not sure what to expect or whether there would be many visitors. We are It is our fifth year participating at MosBuild Cersanex. We happy so far, there have been a lot of visitors. Our main reasons currently participate alternate years, we may change this to for exhibiting were to find a distributor and an installer of our come every year. We export over 85% of our products out of product here in Russia as well as for brand promotion. The Italy. Russia is a rich market that is growing fast, it is one of Russian market is so important because of its vast size. We were the 20 markets we serve in our business but it is an important convinced to go to Russia as we knew that Russia did not have one. We choose MosBuild Cersanex because all of our main our product- this particular kind of material/flooring. We thought competitors come here. it would be good for the Russian market to discover a new Mario Roncaglia material and also good for us to come here and sell this product. Presidente The first thing that really hit us about MosBuild Cersanex was NovaBell how clean and well organised the show is compared to other shows we have been to. It has been a very pleasant experience www.mosbuild.com 24 2013 Exhibition results MosBuild Testimonials

The show is going well, we have had a lot of clients visit us and the world. recently the market in the Russian federation has gone up, it looks very positive for the future. The exhibition is a tradition for our Natasa Vujovic company because every year there is a MosBuild Cersanex so of Marketing & Research Advisor course all the producers of ceramic tiles come to visit the exhibition SIEPA (Serbian National Group) to look and hear news of new products and new technologies. The market in Russia for ceramic tiles goes up every year so the production increases every year meaning that there are big We bring 15-20 companies to MosBuild every year. This is the opportunities for international producers. biggest and I think the most important show in the building and construction sector and Moscow is a great location so Michele Pulpito clients can come from all over. Our companies have a lot of Chief Representative of SACMI IMOLA SC in Moscow clients here already – most of them have exhibited for many SACMI years and participating in this show is also for image reasons- if they don’t participate, people will notice. The Russian market We come to MosBuild Cersanex to target the finer consumer, not is important for Finnish companies as it is close to Finland just the distributers and customers but also normal people who and they already know this market quite well. MosBuild is a will look at Versace and ask our customers and clients ‘We saw good launch pad to enter the Russian market as it is the main Versace at the exhibition we would like to have Versace products building & interiors show in Russia with a central location. in our home’. We use MosBuild Cersanex as a promotion Tiina Ahjokannas opportunity this is the best way for us to promote ourselves. Sales Manager The Russian market is the number 1 market for us. The Italian ARVELIN International (Finnish National Group) market is collapsing and in other European countries the market is quite stagnant but in Russia there is big increase year on year. I have been in MosBuild for over 14 years and have participated MosBuild’s Decotex is a great show for our business; it’s really every year, we used to participate in a number of shows but now focused on the textiles market and also hardware such as curtain we focus on MosBuild Cersanex and the US. MosBuild Cersanex tracks, motorised tracks and roller blinds, so we find that it is a very is the most important exhibition for us due to competitor useful show for us to attend. participation and the number of visitors. We have returned to MosBuild this year after a number of years Medardo Bardi away from the show, the reason being that we see the Russian Export Manager Market as a very important one; it’s a rich market and is one of the Gardenia Orchidea (Versace Home) very few countries where you can grow. There is more money in Russia. People want to invest in good quality and expensive products, which is no longer happening in Our companies are very happy. The presentation of the show Western Europe because well, there is no money. Our product is is very good this year. If they are happy, then we are happy as a something that arrives at the end of a project, you build a house, National Stand Organiser. The Russian market is definitely a very put in the fittings and curtains are the last thing you think of, at important market for Belgian companies especially in the build this point there is often no money left to invest in such things but sector. Exhibiting at MosBuild gives our companies new possibilities in Russia it’s a different story. Our main objective for coming to to find distributors for their products and to expand their presence MosBuild is to gain new customers, however we also use it as a here in Russia. This is a growing market for us, it is our 12th year platform to improve our brand recognition in the region. We have at MosBuild. We come to MosBuild every year and we plan to two divisions one for curtain tracks and solar protection and also continue to come for the foreseeable future. MosBuild is one of the have a sister company that manufactures locks. most important exhibitions for us in Russia. We have all kinds of Fabio Bonfiglio exhibitors, some of them have already launched here, some have a Export Manager production facility in Russia and some of them are just brand new in Mottura Russia and are looking for distributors, so we have a large number of companies exploring Russia. For this sector MosBuild is definitely the place to be. We are very happy. The atmosphere in the pavilion is very Yves Richard pleasant; there are glass ceilings with a lot of light coming Attache in. We have also found the visitors to be very focused on our Wallonia Foreign Trade and Investment Agency (Belgian National industry and what we are selling. Group) Our main purpose for exhibiting at MosBuild Cersanex is brand awareness and the strengthening of our brands in the Russian market. The European market is currently not in great shape. We have been exhibiting at MosBuild for 5 years now. We have In Russia they appreciate what we are selling and place a lot our loyal clients which exhibit at every show, who are very of value on products. ‘Made in Italy’ is recognised as being interested in the Russian market and have a great understanding synonymous with innovation, technology, design and this that they need to be at MosBuild to create a market presence. market recognises the pluses that products ‘Made in Italy’ have. There is a great interest in the show we actually have companies on the waiting list trying to get in and be a part of this show. Alessandro Beretta The Russian market is important for Serbian companies because Herbovital 2 Srl first of all Serbia has a free trade agreement with Russia which has been around for 13 years. In the last few years we have really tried to make the most of this by making sure we bring Serbian companies to shows such as MosBuild. The only other countries in the world that have this agreement with Russia are the former USSR countries so it is a great advantage to Serbian companies that we have this agreement also. Serbia produces high quality products and we have some very talented engineers and architects but we can produce products for a more competitive price than European companies this therefore is another advantage for us when talking about the Russian market. We exhibit in a number of other shows around the world however MosBuild is by far the biggest and is one of the top 5 shows in www.mosbuild.com 25 2013 Exhibition results MosBuild Testimonials

My overall impression of MosBuild 2013 is that it’s even better MosBuild gives us the opportunity to make people aware of our than last year. The build up that organisers ITE did before the company and our products and also to target new markets and show has been great, particularly their online activity which has new customers. MosBuild is not just about Russia it is also about started to make a real difference to people’s awareness before Eastern European/ the old CIS Countries. On our stand today the event, which creates greater numbers at the show. The we have had visitors from Kazakhstan, Kyrgyzstan, Moldova, numbers this year have been fantastic, we have talked to a lot Uzbekistan, Ukraine and these offer us a good business of key architects and designers they are very interested in what opportunity. One thing we have discovered is that British-ness we are presenting. We are demonstrating here our full range travels very well in Russia and Eastern Europe we are flying the of products. Our sculptural wall finishes especially have been flag and trying to promote that whenever we can. creating a lot of interest. MosBuild has become the focal point for Russia and Eastern Europe and literally everything evolves around MosBuild. You The Russian market is one of our most important markets and have people travelling from all over the region into Moscow that’s why I make the effort every year to come to MosBuild and to visit MosBuild so it has become a very important exhibition. we make a big presence here. We have exhibited at MosBuild Most importantly every single manufacturer uses MosBuild as for a number of years - we still feel it is extremely relevant for a platform to launch new products. This is significant because us to be here. Internationally we have gone through a lot of you know you have MosBuild and need to have a new product turmoil in recent years, but we are now starting to see an upward ready in time for this show, it gives you a focus. We at Graham & trend. You can get a snapshot of the industry from coming to Brown definitely use it as a focus to launch any new products. see these trade shows, you can sense the market coming back Mourad Hamoum to life, people are talking about live products. It’s not just a case Director of Export Sales of people saying yes we would like to use you at some point in Graham & Brown the future it’s yes we have got projects that we can work on that we can specify you for. This particular section of MosBuild has moved into a much bigger area and again this demonstrates how much life there is in the market and the potential that we The Russian market has been an important market for our have here. company for the last 15 years. We only sell in two markets-the US and Russia. The US market has been down for the last 4 MosBuild is definitely one of our top 5 shows; it is certainly on years, during which time we lost about 60% of our customers. the world stage as an event that holds its own against the other The Russian market is much more stable. MosBuild provides trade shows. How the exhibition is presented and promoted is a platform to meet with existing customers as well as finding fantastic certainly one of the best I’ve seen for online promotion. new ones and it also helps us to communicate to our customers ITE is leading the way in terms of getting those messages across. that we still exist and are still active. MosBuild is a global show- and it has become a tradition of ours to exhibit here. We have Daniel Nevitt participated in every Mosbuild show with ITE since it began. Marketing Director Being at MosBuild is important it sends a clear message to your ARMOURCOAT customers that you exist and you are relevant in your sector. Max Podrez Ultrawood This was our first year exhibiting at MosBuild. Two years ago we launched a new brand called Luxsteel we tried to promote this by ourselves but struggled and felt the best way would be to use We decided to come to MosBuild as we were looking at Russia MosBuild as a platform to promote our brand. From the amount as a market and had heard that MosBuild was a good show and of visitors and new customers we had to our stand at MosBuild we had a good reputation so decided that this would be a good anticipate increasing our output in Russia to 10,000 tonnes next show to dip our toes in the water. It has proved to be quite year. The Russian market is important for coloured and printed steel useful for us. We currently sell in the Middle East, Far East, UK it is bigger than most other markets and Russian people have rural and some European countries. We have been selling in the houses made of wood, there is a large demand to change these Russian market for a few years now but it is now important for houses from wood to steel. MosBuild is very big no other exhibitions us to build a brand. Hamilton’s are not known in this part of the that I have been to in this sector can compare to MosBuild’s scale. world. You go to the Middle East or the Far East and people We have found the exhibition extremely lucrative for finding new know us. Here people don’t really know Hamilton’s so exhibiting customers. at MosBuild is the beginning of a brand building exercise for Hamilton’s. We will back this up by opening a marketing office Jin Hur Marketing Team leader in Russia. MosBuild is the first show for us in this region and we UNION STEEL are very pleased with the organisation of the event compared to other shows we have exhibited at. John Purnell We have been participating at MosBuild for almost 15 years and our Export Sales Executive company has been satisfied almost every year. In the first two days Hamilton of the show we had our most amount of visitors, mainly coming from the regions and Moscow. We have met a lot of architects, designers and private customers. We are very satisfied with the visitor quality and quantity. The Russian market is important. We are an Italian company but we have two brands: Atlas Concorde and Atlas Concorde Russia. The taste of the Russian customers is different from the Europeans, therefore collections from Atlas Concorde Russia correspond to the needs of the local customers and the Russian market. There are two main exhibitions for us, the first is Cersaie in Italy, where we present our Italian collections and the second one is MosBuild Cersanex where we present Atlas Concorde Russia collections. MosBuild is a historical exhibition, people from the regions in Russia are used to coming here to meet companies they are working with so for us it is important to be here to promote our brand. Anna Barskova Marketing Manager atlas concorde www.mosbuild.com 26 2013 Exhibition results MosBuild Testimonials

We have a long history at MosBuild. Russia is an emerging market and for us this brings the potential of massive growth. Russia is very new and fresh, there are a lot of companies and lots of activity so there is plenty of opportunity. We work a lot with ITE and their exhibitions around this region; we try to be very active. Their exhibitions are very important to us for gaining new business. Not coming to MosBuild is not an option, you need to be here. If you do not come one year, customers notice. Exhibiting here reinforces our brand presence. Adriana Fernandez Assa Abloy

It was our first time participating at MosBuild. We have had many visitors not only from Russia and the Russian federation countries but also from other countries in Europe etc. We are relatively new to the Russian market but see a huge potential here for our product (security doors). Russia has a large population. If 15% of the population have the ability to pay a bit extra just to buy top quality material, it seems that there is a very good market for us. We will definitely exhibit again next year and are very glad to be here. Thanasis Athanasiou Exports Manager BIO PANEL

We look for quality over quantity of visitors and invite all of our potential clients to come here. This is a central meeting point for us with not only existing but also potential clients. We are satisfied with the few good quality clients who come here to meet us. This is the exhibition to be at for us in Russia. Russia (incl. Belarus and Ukraine) is a big market, they need our product. We supply turn-key plants for the production of insulating fire resistant building materials. Russia has the good wood for it, the cement for it- the raw materials. There is a lot of catching up to do in Russia concerning energy saving and CO2 reduction and our system/production lines are perfect for that. We focus towards passive, low rise housing. At the moment in Russia there is a big push towards low rise housing construction. Hundreds of thousands of houses need to be built in rural areas. Our system is not so much for high rise office buildings but for this rural housing and there is a huge demand for that. 10 years ago there was not much interest in energy savings. The Russians had so much gas and oil which seemed as though it will last forever but now the government is putting a lot of pressure on to change the mindset towards energy saving materials, meaning that we expect to sell several turn-key Wood-Cement Board plants this year. Everybody knows MosBuild and everybody comes here. For us this is the most important exhibition in the Russian market. Bert van Elten Managing Director Eltomation

www.mosbuild.com 27 2013 Exhibition results

See you in 2014 at MosBuild’s 20th Anniversary Edition

In 2014, MosBuild, Russia’s leading building and interiors exhibition, will comprise three major sectors. MosBuild 2014 20th international building and interiors exhibition

1- 4 April 2014 Expocentre, Moscow, Russia MosBuild Building & Interiors

1- 4 April 2014 Pavilion 75 • V.V.C., Moscow, Russia MosBuild Fenestration

• Windows & Facades • Architectural Glass • Gates & Automation • Fireproof Equipment TechnoBuild 2014

15 – 18 April 2014 Expocentre, Moscow, Russia MosBuild Cersanex

• Bathrooms • Pool, Sauna & Spa • Ceramica • Stonex • Technoceramica • Kitchens www.mosbuild.com 28