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Crunchy Oreo Romances Chocolatey Cadbury to Create the Perfect Indulgence

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Crunchy Oreo Romances Chocolatey Cadbury to Create the Perfect Indulgence Crunchy Oreo Romances Chocolatey Cadbury to create the perfect indulgence Delhi, January 09, 2019: Oreo, the world's No.1 biscuit brand by Mondelēz International, is taking forward the special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped, to premiumize the biscuit category further with the favourite Oreo cookies coated in deliciously smooth chocolaty Cadbury. This is in line with the global vision of ‘Snacking Made Right’, where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way. The launch opens up a new segment for Mondelez India, after entering the Creams segment with Oreo and Cookies segment with Bournvita Biscuits. Speaking on the launch of Oreo Cadbury Dipped, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said, “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury . We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.” The launch of Oreo Cadbury Dipped will be supported by a 360-degree communication campaign, designed to demonstrate the unique multi-textural eat experience, combining the crunchy Oreo cookies with smooth Cadbury, which will include a new TVC, innovative Outdoor & Digital campaigns and strong in-store visibility. The TVC created by FCB Interface for Oreo Cadbury Dipped, dramatizes the moment when consumers experience the Oreo Cadbury Dipped and are left with one delicious question in their heads, ‘Is it chocolatey or crunchy?’ Joemon Thaliath, CEO, FCB Interface, comments, “We have taken forward the brand’s globally popular ‘Oreo People’ format for this launch. It’s a catchy and fun way to bring alive this crunchy-chocolatey dilemma.” Robby Mathew, Chief Creative Officer, FCB Interface says, “The product story is strikingly brought to life with appetising visuals and a peppy song. Surjo Deb, the director, has done a great job keeping alive Oreo’s playfulness.” Agency Details: Chief Creative Officer: Robby Mathew Chief Executive Officer: Joemon Thaliath Account Management: Ruchita Purohit, Arun BK, Krita Gudhka, Tanvi Shah, Kalaivanan Kandaswamy, Hardik Bansal Creative team: Sricharan C, Ashutosh Joshi, Vignesh Iyer, Adith Francis Mili Fernandes, Ketan Kadam, Durgesh Satish Amble, Shireesh Bhavsar, Imaan Surve Agency Producers: Alpa Jobalia, Ashish Barot Production House: UBIK Films Director: Surjo Deb Film Link : https://www.youtube.com/watch?v=hcadsMSTpnY About Mondelēz International Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. About Mondelez India Foods Private Ltd. Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country. ______________________________________________________________________________ For further information contact: Arushi Phillips +9650002114 [email protected] .
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