Street Celebrations Sundays & Thursdays
JULY – OCTOBER 2021
Meet Me on The Mile this summer. We’ll shop, we’ll discover, we’ll delight. With music to hear, and spectacles to see, we’ll discover why this Avenue is where Chicago is the most Magnificent.
Sponsorship Opportunities THE ‘MEET ME ON THE MILE’ SERIES
The Magnificent Mile Association, in partnership with the City of Chicago, present Meet Me on The Mile, a summer and fall activation series throughout the district, July - October 2021. Meet Me on The Mile features three large-scale outdoor events that will involve partial street closures to car traffic on Michigan Avenue, twice near the Historic Water Tower (August 15 and October 24) and once near the Chicago River (September 26), as well as smaller concerts popping up along the Avenue on six alternating Thursday nights (July 22 – September 30).
Three large-scale outdoor events will involve partial street closures.
Own the street for a day. Locals and tourists alike are invited to return to The Mile to celebrate Chicago’s reopening and spend several hours exploring the world-famous architecture, enjoying live programming and activations in pedestrian-only zones on the Avenue (an opportunity only typically granted in November for Lights Fest!), and shopping and dining throughout the district.
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com PROGRAMMING THEMES
Programming features music, live art, fashion, yoga, classic cars, family and dog activities, marriage, fall fest, and more!
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com SPONSORSHIP OPPORTUNITY
TITLE SPONSORSHIP
THE SUNDAY SPECTACLES THREE SUNDAYS | CLOSED STREET CELEBRATIONS AUGUST, SEPTEMBER, OCTOBER + THURSDAY POP-UP CONCERTS DISTRICT PLAZA CELEBRATIONS BI-WEEKLY: THURSDAYS JULY– SEPTEMBER
Title Sponsorship for the Meet Me on The Mile series at the three Sunday Spectacle events, which will be located on a partially-closed North Michigan Avenue at the historic Water Tower and the Chicago River to allow pedestrian access and programming. Activities include family events, live music, yoga, dance, and art. Sponsorship also includes Thursday pop-up concerts and performances located in plazas and open spaces in the district.
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com TITLE SPONSORSHIP OPPORTUNITY THE SUNDAY SPECTACLES The three Sunday events will be held on a closed North Michigan Avenue at the Historic Water Tower (August and October) and the Chicago River (September). The Spectacle (Title) Sponsor will brand the Chicago Star sculptures with a company logo. Stars will move locations, and will be featured at each Sunday event and along the Avenue between events. Below are imagined renderings of the August event space:
View from above:
Street view: 4
THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com SPONSORSHIP EXPOSURE EVENT THEMES
Sponsor branding will be featured at three large-scale Sunday outdoor events and six smaller Thursday pop-up concerts, July - October. Sunday events will include partial street closures of North Michigan Avenue, and Thursday concerts will take place in District Plazas. 1 2
AUGUST 15 SEPTEMBER 26
THEME: MUSIC & THEME: MODE (FASHION), MOTORS MARRIAGE & MURALS 3 4
OCTOBER 24 THURSDAYS
THEME: MARKET & BI-WEEKLY CONCERTS MAKERS (FALL FEST) JULY 22 - SEPTEMBER 30
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com SPONSORSHIP EXPOSURE
Large-scale outdoor Sunday event includes partial street closures. 1
SUNDAY, AUGUST 15
THEME: MUSIC & MOTORS
Chicago is open, and it’s time to celebrate! Visit for live East Pearson Street music, including the Chicago Bears Drumline, performing on a closed Michigan Avenue. Pose with classic cars, check- Water Tower Event Venue out live painters, and relax on temporary green space in the middle of the street while playing games and mingling with HISTORIC HISTORIC PUMPING WATER friends. STATION TOWER
• 9am-5pm JANE North Michigan Avenue • Historic Water Tower & Jane Bryne Park BYRNE PARK • Logistics: Closure of Michigan Avenue between Pearson Street & Chicago Avenue, Pearson Street between Michigan Avenue & Tower Court, and Tower Court between Pearson Street & East Chicago Avenue Chicago Avenue North Michigan Avenue closed for the event
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com SPONSORSHIP EXPOSURE
Large-scale outdoor Sunday event includes partial street closures. 2
SUNDAY, SEPTEMBER 26
THEME: MODE (FASHION), MARRIAGE & MURALS
The Magnificent Mile is known as the premiere East Illinois Street shopping district in Chicago, and among the top in
the country. One of our headline events features a live TRIBUNE runway show featuring local retailers. Plus, view chalk Chicago River Event Venue muralists at work, real-time weddings on The Mile, live PIONEER 401 COURT WRIGLEY Avenue Michigan North music and dance, and al fresco dining. BUILDING APPLE STORE • 9am-5pm • At the Chicago River DUSABLE BRIDGE Chicago River • Logistics: Closure of North Michigan Avenue from Illinois Street south and including DuSable Bridge East Wacker Drive AUGUST 15 North Michigan Avenue closed for the event 7
THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com SPONSORSHIP EXPOSURE
Large-scale outdoor Sunday event includes partial street closures 3
SUNDAY, OCTOBER 24
THEME: MARKET & MAKERS (FALL FEST)
Celebrate the season with an outdoor fall fest market, East Pearson Street featuring local farmers and Chicago artisans and Water Tower makers, along with seasonal-themed activations. Event Venue
• 9am-5pm
HISTORIC HISTORIC • Historic Water Tower & Jane Bryne Park PUMPING WATER STATION • Logistics: Closure of Michigan Avenue between Pearson Street TOWER & Chicago Avenue, Pearson Street between Michigan Avenue
North Michigan Avenue & Tower Court, and Tower Court between Pearson Street & JANE BYRNE Chicago Avenue PARK
East Chicago Avenue North MichiganAUGUST Avenue closed 15 for the event
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com SPONSORSHIP EXPOSURE
Smaller-scale outdoor Thursday events in district plazas. 4
MEET ME ON THE MILE: THURSDAYS
POP-UP CONCERTS IN DISTRICT PLAZAS
Stay late after work to take in a series of Bi-weekly on pop-up concerts and performances throughout Thursdays from 4-7pm The Magnificent Mile district hosted in plazas like Pioneer Court, The Wrigley Building plaza, July 22 - September 30 the Garden Plaza at 875 N Michigan, and more.
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com YOUR RETURN ON INVESTMENT
SOCIAL MEDIA REACH Chicago is ranked #10 in Big 7 Travel’s 50 Most Instagrammable places in the world. Engage directly in The Magnificent Mile’s digital marketing reach: • Social Media Channels (133,000+ followers) • The Magnificent Mile Consumer Newsletter (44,000+) • Association Member Newsletter (2,200+)
BREATHTAKING ARCHITECTURE Chicago is America’s greatest architectural city. On North Michigan Avenue, you’ll find some of its greatest treasures, including the Wrigley Building, Tribune Residences, former John Hancock Center, and the Historic Water Water.
ECONOMIC IMPACT 25% of the City’s sales tax revenue is collected right here on The Magnificent Mile. A recent analysis of the 2020 sales tax revenue by the Chicago Sun-Times showed a $68 million drop in collected tax revenue from The Magnificent Mile district zip code, roughly one-fourth of the city’s $290 million shortfall in 2020 due to COVID-19.
TOURISM • In a normal year, 6 million pedestrians visit The Magnificent Mile.
• The Magnificent Mile is home to more than 70 hotels (24,000 hotel rooms), accounting for two-thirds of all hotel rooms located in the central business district.
• The Magnificent Mile ranks as #8 in the Top Things to Do in Chicago on Trip Advisor. The Mile is home to the 360 Chicago Observation Deck (ranked #3) and begins at the Chicago River Walk (ranked #9). Other Top 10 attractions, The Art Institute of Chicago and the Chicago Cubs (Wrigley Field), are members of The Magnificent Mile Association because they recognize the value they receive in aligning their brands with our district and Association.
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com LEVELS OF SPONSORSHIP
The Magnificent Mile Association is seeking sponsorship for Meet Me on The Mile in the following categories:
$150,000 | SPECTACLE (TITLE) SPONSOR • Sole Title Sponsorship of entire Meet Me on The Mile (MMOTM) series: Meet Me on The Mile is presented by (Sponsor), hosted by The Magnificent Mile Association in partnership with the City of Chicago • Logo printed on the MMOTM Chicago Star spectacle sculptures (up to 4). Stars will be featured at all three Sunday Events (August 15, September 25, October 24), with public access for photos between events along the Avenue (August 15 – October 24, 2021). • Customizable partnership opportunity for one future Magnificent Mile Association member luncheon (2021-2022) • Featured sponsor highlight in The Magnificent Mile Association (MMA) Consumer Newsletter (August, September, October) • Guaranteed presence at each event (Sundays and Thursdays), as desired • Logo exposure on MMOTM event banners and signage displayed during all Sunday and Thursday events • Logo featured on all MMOTM event emails (50,000+) and Member Newsletters (August, September, October) • Logo featured on MMOTM event webpage at themagnificentmile.com • Guaranteed exposure to the MMA social media audience (133,000+ promotional reach) • Logo featured on additional collateral and advertising when applicable (e.g., hotel rack card, Michigan Avenue kiosks) • Inclusion in all relevant MMOTM press releases (once sponsorship is secured)
To secure sponsorship, please contact Kimberly Bares, President and CEO of The Magnificent Mile Association, at [email protected]
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THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com LEVELS OF SPONSORSHIP CONT.
The Magnificent Mile Association is seeking sponsorship for Meet Me on The Mile in the following categories:
$75,000 | PRESENTING SPONSOR • Guaranteed presence at each Sunday Event (August, September, October), as desired • Sponsor recognition in The Magnificent Mile Association (MMA) Consumer Newsletter (August, September, October) • Logo exposure on MMOTM event banners and signage displayed during all Sunday and Thursday events • Logo featured on all MMOTM event emails (50,000+) and Member Newsletters (August, September, October) • Logo featured on MMOTM event webpage at themagnificentmile.com • Guaranteed exposure to the MMA social media audience (133,000+ promotional reach) • Logo featured on additional collateral and advertising when applicable (e.g., hotel rack card, Michigan Avenue kiosks) • Inclusion in all relevant MMOTM press releases (once sponsorship is secured)
$50,000 | PREMIER SPONSOR
• Logo exposure on MMOTM event banners and signage displayed during all Sunday and Thursday events • Logo featured on all MMOTM event emails (50,000+) • Logo featured on MMOTM event webpage at themagnificentmile.com • Guaranteed exposure to the MMA social media audience (133,000+ promotional reach) • Logo featured on additional collateral and advertising when applicable (e.g., hotel rack card, Michigan Avenue kiosks) • Inclusion in all relevant MMOTM press releases (once sponsorship is secured)
$25,000 | SUSTAINING SPONSOR
• Logo exposure on MMOTM event banners and signage displayed during all Sunday and Thursday events • Sponsor recognition in all MMOTM event emails (50,000+) • Logo featured on MMOTM event webpage at themagnificentmile.com • Guaranteed exposure to the MMA social media audience (133,000+ promotional reach) • Inclusion in all relevant MMOTM press releases (once sponsorship is secured)
$10,000 | SUPPORTING SPONSOR
• Logo exposure on MMOTM event banners and signage displayed during all Sunday and Thursday events • Sponsor recognition in all MMOTM event emails (50,000+) • Logo featured on MMOTM event webpage at themagnificentmile.com • Inclusion in all relevant MMOTM press releases (once sponsorship is secured)
To secure sponsorship, please $1,000-$5,000 | MAG MILE FAN contact Kimberly Bares, President • Name recognition in all MMOTM event emails (50,000+) and CEO of The Magnificent • Name recognition on MMOTM event webpage at themagnificentmile.com Mile Association, at [email protected] 12
THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com ABOUT THE ASSOCIATION
These events are produced in partnership with the City of Chicago.
The Magnificent Mile® Association was founded in 1912 and is a private, nonprofit membership organization with a mission of preserving, promoting and enhancing one of Chicago’s most unique, multi-use neighborhoods.
LEARN MORE: THEMAGNIFICENTMILEASSOCIATION.COM
PLAN A VISIT: THEMAGNIFICENTMILE.COM
FOLLOW US:
@MAGNIFICENTMILE @THEMAGMILE @THEMAGMILE THE MAGNIFICENT MILE ASSOCIATION 13
THE MAGNIFICENT MILE ASSOCIATION
625 N. Michigan Avenue • Chicago, IL 60611 • P: +1 312.642.3570 • TheMagnificentMileAssociation.com