Landmark Α - Canton, Chine Opening of the New Attraction in the Heart of the Canton Tower: Mnd Reinvents Urban Leisure Activities
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LANDMARK α - CANTON, CHINE OPENING OF THE NEW ATTRACTION IN THE HEART OF THE CANTON TOWER: MND REINVENTS URBAN LEISURE ACTIVITIES PRESS KIT JANUARY 2021 ©Global Raytur KNOW MORE ABOUT THE PROJECT TO LEARN MORE AND DISCOVER THE VIDEO, SCAN THE CODE AN INCREDIBLE PANORAMIC VIEW OF THE CITY A new kind Key elements of urban leisure of the project It is in the heart of the famous and vertiginous Tower in China, one of the most spectacular buildings in the world due to its architecture and its hyperboloid structure, 600 meters UNIQUE high, that the French company MND Leisure, has imagined, manufactured and installed a sensational leisure site unique in DESIGN the world, composed of acrobatic courses and a skywalk more 1 than 300 m above the ground. Named Landmark Alpha, this new tourist attraction has opened to the public and will delight all lovers of thrills and breathtaking panoramas for the 2 million annual visitors to the ARCHITECTURAL Canton Tower. 2 SITE RESPECT VERTIGINOUS ACROBATIC 3 COURSES A NEW ACTIVITY FOR A VERTIGINOUS EXPERIENCE OPEN 365 DAYS The three acrobatic courses have been designed to provide PER YEAR an unforgettable experience with different levels and many 4 fun challenges. Accessible from 8 years old, the course is safe thanks to the continuous lifeline developed by MND. The games and obstacles have been specially developed for this project. The Skywalk, located 325 meters above ground, is now one IN THE HEART OF AN UNMISSABLE TOURIST ATTRACTION of Canton's new flagship attractions and offers an incredible panoramic view of the city thanks to a footbridge that is perfectly integrated into the existing structure. In addition to MND Leisure has shown creativity and the 90m long walkway and the two balconies above the void, ponsored by Global Raytur, the innovation in the design and implementation a new activity, called "IN & OUT", has been added to satisfy Scompany in charge of operating this of this sensational urban leisure project, the most thrill-seekers: a mobile platform tilts 180° from the project on the Canton Tower, Landmark Alpha which is unique in the world. The project inside to the outside of the tower for an even more breathtaking is a new attraction designed to enrich the consists of three vertiginous acrobatic experience. entertainment offer of the city of Canton by courses located between 188 and 298 The operator training for the Landmark Alpha project was offering active and innovative leisure activities meters above the ground and a skywalk carried out by MND Leisure teams on site. to both residents and tourists 365 days a year. located 325 meters above the ground. PROJECT TECHNICAL CHARACTERISTICS MND leisure business line, is one of the leaders in the market , for sensational leisure infrastructures and contributes to the tourist attraction. To carry out this demanding project, 3 ACROBATIC OPEN 365 37 DIFFERENT the company's engineers and R&D office have deployed all their know-how acquired over COURSES DAYS PER YEAR GAMES 25 years in mountain development projects. At the heart of the work of Mark Hemel, the 1 SKYWALK architect of the Canton Tower, the perfect integration of the three courses and the skywalk was the priority of the teams from the design phase and during installation. With the success of this flagship project in China, MND Leisure intends to accelerate its development in the growing segment of exciting urban leisure activities. THEMATIZATION OF TAILOR MADE ADRÉNALINE THE USER EXPERIENCE CONCEPTION Insights from major project actors About Canton tower Situated on the banks of the Pearl River, Canton's panoramic tower is the must-see Amanda LUO, tourist attraction of the city, which has over 14 million inhabitants. Global Raytur's CEO It is one of the most spectacular buildings in the world due to its architecture and hyperboloid structure. Due to its truly unique architecture and structure which resembles « nothing else in the world, the implementation of this large-scale project was a real technical and logistical challenge that the French and Chinese MND teams were able to meet successfully. We are delighted to be working with MND, who put their 25 years of experience to work on the Landmark Alpha project for the benefit of visitors. Located in the heart of the Canton Tower, this is a first and the attendance since the pre-opening in mid-December already demonstrates the potential of this new attraction! » 325M - Skywalk Xavier GALLOT-LAVALLEE, CEO of MND 298M - Red course Today, we are very proud to be alongside Global Raytur to 201M - Blue course «inaugurate the Landmark Alpha project for which the involvement of the teams since its design, its realisation and then its installation was total. This project is a fine example of the transfer of our know-how 188M - Green course from the mountain to the urban environment and a flagship reference for MND in Asia. A real lever of attraction for the Canton Tower, we are convinced that Landmark Alpha will be a great success and that it will attract many new visitors. » Thomas PESNEL, Regional Director Asia & Oceania of MND Courses characteristics MND is proud to have been part of the Alpha Park project and achieve ■ A SKYWALK at 325 m high and a 90 m long walkway with 2 balconies its completion before the important milestone of the Chinese New « and a new activity called « In & Out ». Year. This project is clearly a first of a kind in the Asian region and we believe such urban landmark attractions will be replicated elsewhere in ■ A RED course located 298 m high with games such as «Mushroom the other prominent cities of Asia. MND, thanks to its long experience of Bridge », « Island Bridge », « Tibetan Bridge », « Suspended Stairs », working at height in the mountains, and it presence in China and Asia is « Walking Net » or « Logs Bridge ».. ideally positioned as a solid and trustworthy partner. We are supporting other developers looking to create urban leisure attractions on vertical ■ A BLUE course located 201 m high with different type of games structures such as the Guangzhou Tower, but also in indoor spaces to «Canton Tower Bridge », « The Wave », « Giant Nunchaku », « Chinese allow the public have fun and exercise throughout the year. » Bridge », or « Wing Chün Bridge ». Thomas Pesnel, Regional Director Asia & Oceania ■ A 183.6 m high GREEN course with various games such as « Laser Gun », « Planet Bridge » et « Turn Logs Bridge ». Our main references The French industrial Group MND designs, manufactures, installs Shadag and maintains sensational leisure infrastructures. AZERBAÏJAN Leksand Bobkart Alongside with its strategic partners, its teams and its SWEDEN international locations, MND carries out leisure projects in Adventure park natural and urban environments to unveil the tourist potential of the sites and offer attractive and innovative activities. To go Anlong | CHINA up high, through the air or down, to skywalk or have fun, these Via Ferrata & zipline | 2016 infrastructures are used every year by millions of customers all over the world. Silk Road Geilo CHINA NORWAY Aerial adventure Zipline & zipline adrenaline Val Cenis | FRANCE Highlight spot | 2016 Mijoux FRANCE Zipline Speedline Les Rousses Méaudres | FRANCE FRANCE Belnatio Resort Zipline adrenaline | 2020 Adventure tower JAPAN Rope course & zipline Thyon SWITZERLAND Thematic winter slope Patnitop INDIA Tubing Val Cenis FRANCE Highlight spot Bosco Gurin | SWITZERLAND Fun Coaster | 2021 INTEGRATED YEARS UNIQUE INDOOR & 350 VIA FERRATA THEMATIZATION experience 4 SEASONS AND SAFE DESIGN PROJECTS AND AEROLINK of the customer 25 CONCEPTION MEMBER OUTDOOR GLOBALLY PIONEERS EXPERIENCE ABOUT Global Raytur Founded in 2005, Global Raytur is a leading cross-cultural communication and public relations organization that blends proven methodologies with cutting edge innovations to craft strategic programs that give clients winning results by providing strategic solutions to a variety of clients across its public affairs, consumer marketing, social marketing, 360-degree digital influence, corporate, and technology practices. Over the decade, Global Raytur has been well recognized by the market and awarded repeatedly many awards from China PR Association and other major honors by the communication, PR, marketing and media industries. In 2013, with its superior international resources, Global Raytur forged partnership with leaders of world-class leisure and amusement equipment and solution providers and a strong platform has been established then to provide clients with a full range of solutions in planning& operation of amusement parks, brand promotion & media communication, experiential programs and international training etc. Photo credit: ©Global Raytur, ©MND CONTACT : Press relations - Alexandre Bérard - +33 (0)6 45 42 95 46 – [email protected] Financial press relations - Serena Boni - +33 (0)4 72 1804 92 – [email protected] Investors relations - Mathieu Omnes - +33 (0)1 53 67 36 92 – [email protected] MND - Parc d’Activités Alpespace - 74 voie Magellan, 73800 Sainte Hélène du Lac - France ABOUT MND MND is a French industrial group specializing in ropeways mobility, snowmaking systems, mountain safety, and thrill- making leisure facilities. With more than 20 years of experience in mountain development and over 3,000 customers in 49 countries, MND offers proven and sustainable solutions in safety, leisure, and mobility for all. Based in the French Alps, MND has 300 employees and relies on seven international distribution subsidiaries, as well as 28 distributors around the world. MND is listed on the Euronext Growth market in Paris (FR0011584549 – ALMND). Plus d’informations sur : www.mnd.com Follow us.