The Abdul Latif Jameel Magazine Spring 2018

Home , Abdul Latif Jameel, Higer Bus, Jeddah Economic Forum

openingdoors.alj.com Opening doors

In this month’s issue we talk about Featured Articles Chinese bus agreement boosts Saudi transport options

J-WAFS in action: Providing safe, clean milk to rural communities

Making ‘Hayy’ in Jeddah arts scene

J-WAFS in action: Providing safe drinking water through wood

Abdul Latif Jameel has been investing from the heart of Arabia across the promising MENAT region and beyond for over seventy years – shining a light on new opportunities for investment and growth. Trusted to open new doors; now, we are opening more. Helping people who strive for better, to have better: better means; better lives; better prospects. Helping businesses who look further, to reach further. Into new markets, new homes, and new considerations. We can do this because we are determined in our quest for new potential; and we succeed because we never lose sight of why this matters. In this magazine, we showcase our investment in the development of the economies and the quality of life of people in the region.

Contents Saudi Arabia: At the heart of global trade routes 01 Everyone’s invited: J-PAL social inclusion focus aims to break the “cycle of disadvantage” 04 Four Principles launches Lean Management awards 04 Great Expectations: OTOShops ‘new’ used car experience resonates with Turkish consumers in 2017 05 Abdul Latif Jameel Motors introduces complimentary insurance on new Toyota purchases 07 Abdul Latif Jameel Energy powering ahead in India 07 J-WAFS in action: Providing safe, clean milk to rural communities 08 Gearing up for success with the 2018 Toyota Camry 10 Making ‘Hayy’ in Jeddah arts scene 11 Bab Rizq Jameel Recruitment celebrates a record-breaking year 13 Wheels in motion to explore feasibility of manufacturing in Saudi Arabia 13 J-WAFS in action: 21st Century Desalination 14 FRV backs first Jordanian nanosatellite 16 Unlocking hidden value: Meet the entrepreneur bringing ‘Kaizen’ to Saudi Arabia 17 Insights from Community Jameel: How can we leverage partnerships to tackle development challenges? 19 Chinese bus agreement boosts Saudi transport options 20 Saudi Arabian professionals to be nurtured in Japanese business philosophy under new development program 22 Real people, real stories: Ongoing training at all levels 22 J-WAFS in action: Providing safe drinking water through wood 23 Experts gather for J-WEL Week #2 25 Water flows through the 2018 World Economic Forum Global Risks Report 26 Art Jameel unveils new partnership to extend international reach and impact 28 Driving Customer Service Excellence - from Jeddah to China 29 Abdul Latif Jameel marketing and customer service excellence honored again! 32 Going for gold! Abdul Latif Jameel Motors receives Toyota’s biggest award for the eighth consecutive year 33 Curtains rise on Saudi Arabian cinema 35 Shortlist revealed for Jameel Prize 5 36 Events round-up 36

Editorial Team – You can contact the editorial team by sending an email to [email protected] The term “Abdul Latif Jameel” refers broadly to several distinct, separate and independent legal entities. Abdul Latif Jameel is not itself a corporate entity, association or conglomerate run by an overarching parent company but merely refers to a group of distinct and wholly separate legal entities that are collectively referred to as Abdul Latif Jameel. Abdul Latif Jameel is not a corporate group as defined in section 1161(5) of the Companies Act 2006.

Saudi Arabia: At the heart of global trade routes With direct land, air and sea links connecting to Economic diversification is a central benefit Reaching for the skies Europe, Asia and Africa, a rapidly strengthening of achieving this ambition, facilitated, in part, Over the past few years, Saudi Arabia’s aviation infrastructure, and an inviting environment for through the creation of special economic zones in industry has achieved significant growth in both the private sector and foreign direct investment, exceptional and competitive locations. Vision 2030 passenger and freight figures. In February 2018, this Saudi Arabia is fast emerging as a major global lists logistics zones, alongside tourist, industrial and acceleration was underlined when the government logistics hub. financial zones, promising that “special commercial approved the construction of a new civilian airport, in regulations to boost investment possibilities and Al-Qunfudah, on the country’s Red Sea coast3, as part Saudi Arabia lies at the crossroads of key diversify government revenues will be applied to of plans to expand the transport sector to cope with international trade routes between three these zones”. the air traffic growth projected in Vision 2030. continents: Asia, Europe and Africa1. With half the world’s population accessible within a five- Fuelled by the vision, commitment and investment Similarly, at Jeddah’s King Abdulaziz International hour flight, and 300 million consumers within that lies behind these ambitions, Saudi Arabia is Airport (KAIA), a US$ 7.2 billion expansion4 is three hours’ air travel2, taking advantage of this already experiencing significant growth in its logistics almost complete after more than a decade uniquely connected location represents a major capabilities across air, sea and land, and measurable of construction work. When finished, it will opportunity for the country. A fact recognized by steps are being taken to realize the country’s stretch the airport’s capacity to 30 million the government in the ambitious plans set out in ambition of improving its ranking in the global annual passengers through 46 gates for its Vision 2030 national development strategy. Logistics Performance Index from 49 to 25 by 2030. international and domestic flights5.

“We have already invested heavily in the construction of ports, railways, roads and airports. To take full advantage of these investments, we plan to work with the private sector and enter into a new series of international partnerships to complete, improve and link our infrastructure internally and across borders. … Air, maritime, and other transport operators will be encouraged to make the most of their capacity: achieving durable links between existing trade hubs, as well as opening 1 Vision 2030, Kingdom of Saudi Arabia. new trade routes. This will reinforce our position as a distinctive logistical gateway to the three continents.” 2 Saudi Arabia: Transport and Logistics Opportunities, Saudi Arabia General Investment Authority, September 2016 3 Saudi Arabia planning new airport along the Red Sea, Zawya, 14 February 2018 - Vision 2030 4 Jeddah airport expansion project 90% complete, Construction Week Online, 17 July 2017 5 KAIA Expansion to be Developed in 3 Phases, King Abdulaziz International Airport, accessed February 2018

In response to this growth, and to emerging market, with particular capitalize on further opportunities, growth in iron and steel goods, Abdul Latif Jameel is building a 5,500m2 ceramics and vegetables. express gateway facility at Riyadh’s King Khalid International Airport that will Making waves in the maritime industry cater for increased demand10. Saudi Arabia can look beyond just the skies in its search for increased logistics The General Authority of Civil Aviation capacity. The country already benefits (GACA) signed its construction from its strategic location on a key agreement with Abdul Latif Jameel international shipping route between in summer 2017, and the facility is east and west. Jeddah Islamic Port, for set to be running by early 2019. example, is the largest and busiest port Faisal Al-Samannoudi, Vice Chairman across the MENA region, while new of Abdul Latif Jameel Investments, said: ports – such as the 43 million sq.m. “The new, state-of-the-art facilities development at Al-Lith, 230 km south of at King Khalid International put Jeddah – will provide Saudi Arabia with Abdul Latif Jameel at the forefront even greater flexibility. of logistics in the Kingdom, building our shared capabilities to meet The objectives of Vision 2030 will not all our customers’ import and be achieved by the public sector alone, export needs.” however. At King Abdullah Port, which is spread over 15km2 close to King Abdullah Jeddah’s new King Abdulaziz International Airport expansion due to open in May 2018 A series of smaller developments also Economic City’s Industrial Valley, the reaffirm the direction of travel. In April private sector has already invested US$ Other elements of the expansion include passengers by 20357. The early evidence 2017, DHL Express added a new flight 2.7 billion – with the final total expected automated transport, a 120-room hotel, suggests it is on track to meet its 2025 between Jeddah and Bahrain11. Over to reach US$ 5 billion14. The port is now a large mosque, and a railway station on goal, with passenger numbers increasing its seven flights a week on the route, the second largest in the country, having the Haramain high-speed rail project 9.4% in 20178, rising to a total of DHL Express can now carry a total of announced a 21% increase in its annual that links Medina and Makkah over 34 million from 226,894 flights (up 3.46%), 154 tons of cargo. Elsewhere, Crane throughput compared to 2016, reaching a 281-mile track. and with the move to start issuing tourist Worldwide Logistics showed its belief in 1,695,322 TEU (Twenty-Foot Equivalent visas, this looks only set to continue. Saudi Arabia’s growing status as a future Units) by the end of 201715. Outside, a 15km bridge deck – the logistics powerhouse by opening a new largest airport case bridge deck in the International air passengers at the office in Al-Khobar12 at the start of 2018. Following the completion of Berths 5 world – provides the main route in and airport rose by 16.8%, while the number and 6 in 2017, the port can now handle out of the airport6. Costing more than of international airlines operating These investments are based on sound four million TEU. This development has US$ 666 million, the bridge deck alone is through KAIA rose from 64 to 80. evidence of the potential of Saudi Arabia been hailed by Abdullah Hameedadin, an eye-catching statement of intent for Eventually, the airport will serve 36.5% as a major global entrepot. Saudi Arabia managing director of the Ports an airport with even grander ambitions of the total passengers using Saudi was listed as sixth on the overall 2018 Development Company, the owner and over the next 20 years. Arabian airports. Agility Emerging Markets Logistics Index developer of King Abdullah Port. He said: and fifth on the same index for countries “This will extend the port’s reach to the The current expansion is only the first of Freight growing fast with GDP over US$ 300 billion13. Almost most important trade hubs in the region three phases planned for KAIA. By 2025, Further expansion is also occurring in 97,000 tons of air freight flowed from and the world, solidifying the roles of it aims to have expanded capacity to air freight volumes, where Middle East the EU to Saudi Arabia in 2017, the the private sector in general, and King 43 million annual passengers, and then year-on-year volumes increased 4.6% seventh biggest global air freight lane Abdullah Port in particular, in achieving grow again to process 80 million annual in October 20179. between an EU or US base and an Vision 2030.”

6 World’s largest bridge deck for KAIA expansion, World Highways, November 2013 9 October gets fourth quarter off to a strong start, says IATA,AirCargoNews, 1 December 2017 7 KAIA Expansion to be Developed in 3 Phases, King Abdulaziz International Airport, accessed 10 New facility for King Khalid International Airport, Opening Doors, summer 2017 February 2018 11 DHL Express expedites Bahrain-Jeddah operation with new flight, Air Cargo News, 12 April 2017 8 Jeddah airport at new altitude with record number of flights, passengers, Arab News, 12 Crane Worldwide opens new Saudi Arabia office, Air Cargo News, 15 January 2018 7 February 2018 13 Agility Emerging Markets Logistics Index 2018, Agility, January 2018

The Haramain high-speed rail project. (Photo: courtesy Arab News).

Rayan Qutub, CEO of King Abdullah Port, developed through significant It has an allocated investment of SAR underway, rising freight passing Indeed, SAGIA asserts that by told visitors at Breakbulk Middle East investment. Between 2015 and 2024, 90 billion and is scheduled to launch through expanded developments at “participating in the development of 2018 that he expects to see a significant the Saudi Arabia General Investment operations in 201820. Similar projects in sites including King Abdullah Port, and infrastructure at the scale and speed increase in breakbulk volumes over the Authority (SAGIA) plans to invest more Jeddah, Dammam, Makkah and Medina a succession of rail projects in progress, required, experienced investors can next three years. than US$ 141 billion on rail, metro and are at different stages of planning Saudi Arabia looks set to make a bold take advantage of many exciting bus projects. and development. move to become a major global opportunities” in Saudi Arabia. The port processed 19.6 million tons logistics hub. For more than 60 years, in 2017, a figure that he expects to rise The Haramain high-speed rail project The Riyadh metro project is one of Abdul Latif Jameel has supported to 29.5 million tons by 202016. links Medina and Makkah via King the most significant in Saudi Arabia’s In turn, this is likely to lead to increased the government’s efforts to deliver Abdullah Economic City, King Abdulaziz commitment to lay an additional 10,000 foreign direct investment – a stimulus continuous improvements to This anticipated growth will consolidate International Airport, and Jeddah. kilometers in rail and metro by 203021. that is being actively encouraged by a Saudi Arabia and its people. It has also already well-established trade links with The majority of this will come from just government determined to secure used global understanding and local the west across Saudi Arabia’s ports. An inaugural train completed the 450km five flagship projects – including the private sector funds into its pipeline expertise to form enduring partnerships During 2017, over 15 million tons of sea trip on 31 December 2017 in two hours Riyadh metro – which cover a combined of projects. with, and support for, overseas companies freight flowed from the EU to Saudi and 52 minutes18, with commercial length of 5,500km. looking to invest in Saudi Arabia. Arabia, making it the fifth biggest global services – run by Spanish operator According to SAGIA, “growing sea freight lane between an EU or U.S. RENFE – set to begin in March 2018. Investing in an attractive and growing demographic pressure, urbanization, base and an emerging market17. logistics hub and the Kingdom’s long-term Other public transport initiatives With the initial expansion of commitment to infrastructure Laying a track to the future include the Riyadh Metro Project, Jeddah airport almost complete, development are key characteristics that To learn more about investing in Saudi Arabia’s internal transit and which features 85 stations and 176km Abdul Latif Jameel’s contract to provide make the transport and logistics sector Saudi Arabia with the Abdul Latif Jameel, transport network is also being of track along six lines across the city19. a new 5,500m2 facility at Riyadh airport attractive to investors22.” visit us here.

14 Saudi port anticipates breakbulk ‘hypergrowth’, Breakbulk Events & Media, 6 February 2018 18 Inaugural run on Haramain high speed line, Railway Gazette, 31 December 2017 21 Saudi Arabia: Transport and Logistics Opportunities, Saudi Arabia General Investment Authority, 15 With an annual growth of 21%, King Abdullah Port is the second largest port in the Kingdom, 19 King Abdulaziz Project for Riyadh Public Transport, High Commission for the Development September 2016 King Abdullah Port, 15 January 2018 of Arriyadh, accessed February 2018. 22 Saudi Arabia: Transport and Logistics Opportunities, Saudi Arabia General Investment Authority, 16 Saudi port anticipates breakbulk ‘hypergrowth’, Breakbulk Events & Media, 6 February 2018 20 Saudi Arabia: Transport and Logistics Opportunities, Saudi Arabia General Investment Authority, September 2016 17 Agility Emerging Markets Logistics Index 2018, Agility, January 2018 September 2016

the “cycle of disadvantage” Companies of all sizes in Saudi Arabia have been Lean Management involves a profound change in challenged to embrace a culture of continuous corporate culture, led by a belief and investment from improvement after Four Principles, Abdul Latif Jameel’s a company’s top-tier management. new ‘Lean Management’ company, launched the Four Principles Kaizen Awards. Both public and private sector organizations can enter the awards by submitting case studies into one of two Senior figures from Four Principles introduced the awards, categories: ‘Continuous Improvement Process’ or ‘Lean which will recognize organizations for ‘innovative and Transformation’. Award submissions can be submitted effective implementation’ of Lean principles, during a online until May 1, 2018. series of education workshops held across the country in partnership with the Small and Medium Enterprises Authority (Monsha’at).

“A lean business model is the embodiment of our philosophy: ‘Kaizen. Zero waste implemented.’ It puts into practice long-term, sustainable Tackling social inclusion will be a new priority for the Fady Mohammed Jameel, President of efficiencies that increase profitability at the same time as improving Abdul Latif Jameel Poverty Action Lab (J-PAL) after Community Jameel International, said: “The work value for customers.” the launch of its latest initiative earlier this year. of the Abdul Latif Jameel Poverty Action Lab touches on key issues such as youth employment, Seif Shieshakly, Founder and Managing Partner By focusing on the barriers to social inclusion, health, and education. With this new initiative we Four Principles including education, youth unemployment, housing, aim to get to the heart of the problem by working and immigration, J-PAL aims to find new ways of closely with private and public sectors, bringing “breaking the cycle of disadvantage”. The initiative together respected experts from around the world, will be led by J-PAL’s Europe office in the Paris and providing the evidence that helps inform local School of Economics and be supported by decision-making.” Community Jameel, which has been associated with J-PAL since 2005 and will appoint a representative to Founded at MIT’s Department of Economics in 2003, the governance committee of the initiative. the Abdul Latif Jameel Poverty Action Lab now includes more than 140 affiliated professors from Initially focused on Europe, J-PAL will leverage more than 40 universities across the world. insights gained for the benefit of Saudi Arabia and the Middle East. It also builds on J-PAL’s existing To date, J-PAL affiliated researchers have conducted projects across the region, including research in more than 860 evaluations in 80 countries, and Egypt, Iraq, Jordan, and Morocco, where local more than 300 million people have been reached by partnerships are supporting the development of programs tested and found to be effective through policy-driven research, the results of which inform J-PAL evaluations. local policymaking.

A World Bank special report in 2013 suggested a cycle of poverty in the Middle East is leading to high-school drop-out rates, unemployment, For more information on J-PAL, visit and perpetual disadvantage. www.povertyactionlab.org.

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 04 OTOShops, the used car business of The Abdul Latif Jameel Magazine Abdul Latif Jameel’s operations in Spring 2018 Turkey, said it expects the Turkish used car market to enjoy double digit growth in 2018, as it announced record results at the end of its first full year of trading.

Created in 2016, OTOShops set-out to transform the used car buying experience for the Turkish motorist to make it more transparent, instill greater confidence and trust and OTOShops General Manager Tuğrul Denizaşan make the whole transaction simply more pleasant. It provides customers “OTOShops is committed to with a one-stop-shop for buying used cars from more than 47 brands, as well becoming Turkey’s premier as unique corporate solutions and used car brand, and the continues to innovate and lead the results from 2017 show we market in its original mission. are on the right track to One year on, in its latest trading figures achieving that.” for 2017, it exceeded growth targets Tuğrul Denizaşan by more than 30% demonstrating how OTOShops General Manager consumers appreciate the fresh new approach. And it says it expects that continuing expansion of the used car Tuğrul Denizaşan, OTOShops General market will drive further growth over the Manager says he expects the used next 12 months. It also expects corporate car market to grow by 10% in 2018. interest in the market to increase as new Corporate companies currently regulations drive up standards, making it have a share of only 5% share of Great Expectations: OTOShops an attractive future investment area. the Turkish market. Around 45% of used car sales are done by resellers, with the rest accounted for by individual private sellers. Over 5.2 million used vehicles were ‘new’ used car experience traded in Turkey in 2017, up from 3.1 “We think there is massive potential for million in 2012. This compares to new our strong corporate brand to grow its car sales of around 1 million units. market share. We now have 21 authorized dealers in Turkey. We won’t stop there resonates with Turkish To help meet growing demand for used though. We pride ourselves on delivering cars, OTOShops plans to expand to a first-class service to customers, while 60 authorized dealers and reach annual our range of vehicles and innovative sales of more than 60,000 vehicles in benefits makes buying and selling with consumers in 2017. the coming years. It has also announced us the easy choice.” a number of new customer-focused services, such as a mobile inspection Tuğrul was interviewed about the service and an online price offer, which market and OTOShops success on are the first such service of their kind in the Turkish Bloomberg TV channel the country. İş Dünyası program. You can watch the video here (Turkish only):

Online price offer Ali Haydar Bozkurt, President and OTOShops’ new solutions make life CEO of Abdul Latif Jameel Turkey, easier for their customers. Denizaşan said: “OTOShops is an innovative brand summarized the service: “OTOShops is the that complements our existing offering right address for the people who want to in Turkey. While the 2017 results are sell their car safely with instant cash. It is welcome, there is more work to do very easy to calculate pre-valuation price to meet the demand for the used cars immediately by our otoshops.com website in Turkey.” with 3 short steps. After the inspection we buy cash at this price.” Abdul Latif Jameel has been present in Turkey since 1998, operating in a number Mobile Expertise Service of industries, including automotive Denizaşan says, “Another highlight for the and aftermarket parts distribution, used car market is the Mobile Inspection manufacturing and financial services. Service of OTOShops. If you want to use Its businesses have been recognized OTOShops Mobile, all you need to do is with a number of awards, including to make an appointment with OTOShops. being named as one of the best employers Our Mobile Team comes up to the address. in the country. More recently, Toyota After the inspection made with the latest Turkey was recognized with two awards technology, we offer the exact price by the Turkish Automotive Distribution quotation based on the current condition Association (ODD) at its Sales and of the vehicle. And then we purchase the Communication Awards, Gladiators 2017. vehicle. Our OTOShops Mobile service started in Istanbul and we are planning to spread out to all over Turkey.”

Abdul Latif Jameel Motors introduces complimentary insurance on new Toyota purchases

Saudi Arabian consumers can now enjoy added Abdul Aziz Bin Mohammed confidence when they buy a new Toyota vehicle, after Al Sedeas, Al Rajhi Takaful Abdul Latif Jameel Motors announced it will provide Chief Executive Officer said: complimentary payment protection insurance on car “We are proud to partner with finance deals, in partnership with Saudi Arabia-based Abdul Latif Jameel Motors to Almost 200,000 tons of annual CO2 and we look forward to bringing our insurance provider, Al Rajhi Takaful. innovate new products and bring emissions are set to be removed deep knowledge, experience and them to the Saudi Arabian market. We have a strong from the atmosphere after commitment to local markets and Now, when consumers buy a vehicle through record of working together and will continue to strive to Fotowatio Renewable Ventures sustainability to this project.” Abdul Latif Jameel Finance, they will receive payment develop further new products with Abdul Latif Jameel.” (FRV), part of Abdul Latif Jameel protection insurance completely free of charge. Eligible Energy, secured financing for the Approximately 35,000 homes will be customers will therefore be able to consistently manage Abdul Latif Jameel Motors is the first company in 138 MW dc Andhra Pradesh solar powered by the new development, the repayment of their credit agreement, even if their Saudi Arabia to offer complimentary payment farm in India. which is located 200km from circumstances change through events including injury, protection insurance. To qualify, individuals must: Bangalore in Ananthapuramu Solar permanent disability, or involuntary loss of employment. The agreement, which was Park. The financing agreement has • Purchase a new Toyota vehicle through a lease announced at January’s World Future been closed with the International Mahboob Khan, Managing Director, agreement with Abdul Latif Jameel Finance Energy Summit (WFES) in Abu Dhabi, Finance Corporation (IFC), the Group Insurance at Abdul Latif Jameel, • Be a resident in Saudi Arabia marks Abdul Latif Jameel Energy’s Financial Company of Development said: “With our unemployment • Be in employment, and first large-scale solar installation of the Netherlands (FMO), and and payment protection insurance • Be over 18 years old. in India. the Indian Renewable Energy – provided free with every new Development Agency (IREDA). Toyota vehicle financed through The initiative is the latest in Abdul Latif Jameel Motors’ Roberto de Diego Arozamena, CEO Abdul Latif Jameel Finance – we commitment to supporting Saudi Arabia’s economy of Abdul Latif Jameel Energy, said: In January, Abdul Latif Jameel Energy hope to take away some of the and citizens. In 2017, the company announced a new “This project is a clear example also revealed a solar-wind hybrid apprehension about purchasing a intake of Saudi Arabian management trainees – of Abdul Latif Jameel Energy’s project in Chile that will power vehicle. This is in line with always putting customers and helping to empower future generations with training commitment to deepen our almost 250,000 homes, as well guests at the heart of everything we do.” and employment opportunities. presence in emerging solar as the financial close on a solar markets. There is great potential to project in Mexico that will power Roberto de Diego Arozamena develop renewable energy in India 150,000 homes. Chief Executive Officer, Abdul Latif Jameel Energy

J-WAFS in action: Providing safe, clean milk to rural

communities Pranay Jain is a graduate student in mechanical per day. So any improvement in the dairying date, unreliable equipment. And that’s a problem. engineering at MIT, working alongside environment can have a significant impact on Professor Sanjay Sarma in the Field Intelligence millions of smallholder farmers, and on poverty According to the World Health Organization, Laboratory. Pranay is part of a team, funded reduction in general. one in ten people fall ill every year from by the Abdul Latif Jameel Water and Food consuming contaminated food and 420,000 Security Lab (J-WAFS), that is developing a Only around one quarter of the milk produced in die as a result. Children under five years of age new low-cost handheld device to test milk India is tested for quality at source. However, are at particularly high risk, with 125,000 children quality and safety. even then, the testing usually relies on out-of- dying from foodborne diseases every year.

Opening Doors spoke to Pranay about the project and its aims.

India is the world’s largest producer of milk, at over 150 million metric tons per year, or 18% of global output. This is 50% more than the United States and three times as much as China. Major dairy export markets include UAE, Pakistan and Bangladesh.

Livestock distribution in India is much more equitable than land distribution. Some 75% of rural households own, on average, two to four animals and about a third of rural incomes are dependent on dairying.

Pranay Jain is a graduate student in The dairy industry is characterized by millions of mechanical engineering at MIT small farmers producing an average of five liters

fat and protein accurately, you can standard industrial-scale instruments have the potential for the technology have a high level of certainty that that are used to measure the quality to be used to measure their the milk is not tainted. So, if the of milk at processing plants start properties there and then, rather farmer is using cattle which gives a at US$ 100,000 each. It is so high a than sending off a sample to a lab. better yield, in terms of producing price that you cannot scale it down That’s very exciting. milk with a higher fat content, they to a collection center. That’s why get a better price for it, because fat collection centers are limited to Q: Could it be applied to other content is one of the industry’s most using ultrasonic instruments, which markets, as well as India? important metrics. Fat and protein cost around US$ 500 to US$ 800. The technology is very transferable. percentages also help to identify We want to develop an instrument It’s not limited to a particular cattle health and any feed concerns, in that price bracket. problem or location. It will work enabling precise farmer feedback. perfectly well in most developing As well as innovating in terms of countries, whether in Africa, Asia or Q: Can you describe your proposed technology, we are also trying to elsewhere. India is a great ‘test-bed’ solution and how it works? innovate with the business model. when it comes to solving problems The technology uses a new Currently, the collection centers for developing countries that impact spectroscopy method called Speckle bear the full cost of milk testing the rest of the world as well. Illuminated Diffusion Imaging to technology. But the data being identify the particle size and volume collected at the collection centers is Q: Your J-WAFS funding is for one fraction in the milk. It works by a extremely useful for the processing year, until August 2018. Will your small amount of milk being poured plants. We want to try and monetize research be complete by then? into a sampling cup on a handheld that data, so the ones who benefit By August, we want to be at a stage measuring device. An in-built from it – the processing plants - also where the technology and the optical sensor then detects particle contribute to collecting it. scientific principles are fully proven. concentrations in the liquid, which After that, we are at the translational Q: What is the main issue you are The complexity of this supply Current methods of testing milk measure milk fat and protein. stage to convert the technology into trying to address with this project? chain and the lack of traceability, are usually based on ultrasonic The device projects light on the a viable product. That will probably The supply chains common in milk coupled with poor milk quality spectroscopy technology. This can sample. It uses a special pattern take another year and will involve production in India are long and and contamination, have severely be unreliable, because ambient to increase accuracy, and the milk a lot of co-development work, complex, and this can often have restricted the growth of the industry. factors, such as temperature and reflects the pattern back to the particularly in India. That’s the a negative impact on quality and It also creates severe quality and humidity, can affect the readings. sensor. The extent of blurring next step. safety. Small-holder dairy farmers safety concerns among milk buyers, One day the equipment might say represents the properties of the sell their milk to local dairy collection creates financial uncertainties for the milk has 4% fat, the next day it liquid. By analyzing these images, Q: How soon could we see the centers in the villages. It is then taken small-scale milk producers and might say the same sample has 6% we can estimate both fat and protein product brought to market? to regional collection centers, who poses a health risk to millions of fat. This acts as a disincentive to very accurately. The results are sent My expectation right now is the sell it on further up the supply chain. consumers. farmers, who can’t be sure how much directly to a smartphone, so testing end of 2019. That’s when we want an Milk has to travel hundreds of miles they will be paid for their milk. can be carried out in-situ and in instrument not just in a pilot stage, and changes hands multiple times Q: What is the problem with current real-time. Sanjay E. Sarma is the Fred Fort Flowers & Daniel but actually selling and being used in before it reaches processing plants methods for testing In contrast, our technology uses Fort Flowers professor of mechanical engineering the industry. We want to pilot before or consumers. milk quality? optical sensor technology to reliably The reason we use an optical sensor & VP for Open Learning at MIT that, early in 2019. Assuming that test the quality of milk, by measuring is because the optical properties of Q: Are there other dense emulsions goes well, we aim to scale it up to milk fat and protein rapidly, to milk do not vary when you change that this technology could be commercial production by the end estimate value, improve traceability, temperature or humidity. They are applied to? of that year. and enable real-time control. The very consistent. Unlike ultrasonic Yes, it could be applied to a wide device can then provide real-time sensors, which are affected by variety of environments. We see measurements via a mobile phone their environment. these properties resonating in blood device within one minute. and other biological fluids. We see Q: Are you confident this product it in oil and gas and crude oil. It As well as improving quality control can be developed at a low enough applies to waste water. Anything that and traceability of the milk, it is cost to be commercially viable is dense and flowing. Even smoke Pre-pooling rejection Accurate quality-based payments Precise farmer feedback The positive impact of undertaking proper primary quality analysis is wide reaching for both producers beneficial for the farmers. If you in India? coming out of a chimney. All these and consumers across the supply chain have an instrument that can measure To give you some perspective, the different colloids and emulsions

Car buyers in Saudi Arabia will soon be able Mazen Jameel, Chief Marketing Officer at to experience the all-new 2018 Toyota Camry Abdul Latif Jameel Motors, said: “This car after Abdul Latif Jameel Motors launched has managed to establish its presence and the vehicle at a special ceremony in Jeddah. position in the Saudi market for more than two decades, during which it has won the Senior Abdul Latif Jameel officials were joined trust of drivers and passengers thanks to its by distinguished guests and a large media excellent performance and combination of gathering at the Hussain Jameel Hall as the quality, durability and reliability, in addition eighth generation of the family favorite to its suitable price, which makes it the was unveiled. Abdul Latif Jameel Motors best and smartest choice in the mid-size also revealed that the Toyota Camry Hybrid sedan category. Edition would be launched in the Saudi Arabian market in the first half of 2018, giving “The breathtaking design, state-of-the-art consumers even greater opportunity to fulfil specifications, and innovative technologies their environmental aspirations. introduced in the new Toyota Camry offer an unprecedented sedan experience that will The 2018 Toyota Camry features improved add to the popularity of this incredible car, stability and has been awarded the Top Safety thereby reaffirming its position as one of the Pick Award by the American Insurance Institute Kingdom’s best-sellers.” for Highway Safety (IIHS) as the safest car of Peter Aberle, Mr. Naomi Ishii, Mr. Masato Katsumata, Mazen Jameel, Mr. Koji Nagata, and Mr. Yugo Miyamoto celebrate the all-new Toyota Camry launch for Saudi Arabia by Abdul Latif Jameel Motors the season. It has also been given a five-star The latest model was first shown in December in Jeddah. rating from the Australian New Car Assessment at the 2017 Saudi International Motor Show Program (ANCAP). in Jeddah.

Art Jameel, the not-for-profit creative Art Jameel and Community Jameel’s collaborating with renowned Japanese industries arm of Community Jameel, commitment to supporting creativity architects and designers on various has announced plans to develop a and entrepreneurship in Saudi Arabia scale projects in Japan and around new cultural complex to help nurture and beyond.” the world. and support the burgeoning creative sector in Jeddah. Eastern inspiration The three-store Hayy complex will Art Jameel commissioned UAE-based feature open internal courtyards The Hayy: Creative Hub is the latest in a ibda design to design Hayy: Creative surrounded by shaded terraces and series of major arts investments in the Hub as a major destination for Jeddah’s walkways. Shared facilities will include a region by Art Jameel. Announced in artistic communities, bringing together theatre and events spaces designed for a January this year, Hayy seeks to pursue a range of cultural experiences. range of activities − from performances similar objectives to its other flagship and exhibitions to conferences and project: the Jameel Arts Centre in Dubai. ibda design is an international community markets. But although the ultimate aims of both architecture, urban and interior projects are the same – to encourage design practice based in Dubai, with It will bring together and nurture and support arts and culture locally – collaboration offices in Beirut and Saudi Arabian artists, playwrights, the specific nature of each development Tokyo. The firm was founded in 2009, photographers, filmmakers, is very different. by architect Wael Al Awar, who entrepreneurs and others, along moved back to the Middle East after with the enthusiastic audiences that Hayy: Creative Hub is a 17,000 square spending several years in Tokyo, support them. meter development in north Jeddah, due to open in mid-2019.

Its name derives from the Arabic word for ‘neighborhood’ and reflects the community-oriented nature of the center.

It aims to work with partner organizations, such as art galleries, digital entrepreneurs, comedy clubs, cafés and more, to present the full The Hayy: Creative Hub (central courtyard detail) diversity of the arts in Saudi Arabia.

Fady Mohammed Jameel, President of Art Jameel, explains that “Hayy: Creative Hub is set to become a base for Saudi Arabian talent, and help Making ‘Hayy’ in nurture a new generation of creatives, in addition to providing job opportunities and training.”

“Working with our partners and the local community, it reflects Jeddah arts scene The Hayy: Creative Hub - Central courtyard from the upper level

Responding to local needs “We view the arts as interdisciplinary Antonia Carver, director of Art Jameel, and foresee cross-pollination between explains the thinking behind the the heritage programming running out ambitious project: of the Jameel House of Traditional Arts (Al Balad) in Jeddah and the focus “We know in Jeddah there is a on public art at the Jeddah Sculpture flourishing creative community, Museum on the Corniche. These three the majority of whom are under 35, major sites – Al Balad, the Sculpture working across all different artistic Museum and now Hayy: Creative Hub disciplines, from performance to – will contribute to the network comedy to film-making to art to of cultural destinations emerging literature. But everyone tends to work in Jeddah.” in isolation. There’s no single place that brings these creatives together, Bringing international arts to Dubai so that’s what we are trying to do with Hayy: Creative Hub is the second Hayy: Creative Hub.” major arts centre being developed by Art Jameel in the region. Jameel Arts Center, Dubai at night – Artists impression Programing at Hayy: Creative Hub will include world-class local and Currently under construction in Dubai is artists and cultural movements of the cinema, a digital studio for filmmakers international exhibitions of modern the Jameel Arts Centre, one of the first GCC and wider Arab world; additional and a centre for entrepreneurs. and contemporary art; a digital hub contemporary arts institutions in the flexible events spaces; a roof terrace Art Jameel will operate and curate half for upcoming Saudi Arabian producers emirate. The 10,000 square meter, three- (designed for film screenings and of the centre. The other half will be and directors; a professional theatre story multi-disciplinary space designed events); an outdoor sculpture area; given over to like-minded partners, plus performance spaces; and a rolling by UK-based firmSerie Architects, will and a café, restaurant and bookshop. such as commercial galleries, fashion program of educational events for present curated exhibitions that draw and retail outlets for local designers. all ages. from the Jameel Art Collection, as well Different routes to the same destination It is about celebrating and incubating as regional and international solo and Although Art Jameel is the driving force the artistic and creative talent that Says Carver: “It is not about us imposing group shows. behind the developments in Jeddah exists in Saudi Arabia today.” our vision on Jeddah. We looked at and Dubai, and both aim to support the what was happening on the ground, development of arts and culture in their Despite the different approach being at what was most needed to help respective localities, Antonia Carver pursued by Art Jameel in Jeddah and the arts and creative community to says the nature of the two projects is Dubai, the fundamental objective is flourish, and how we could help to fill Due to open on November 11, this year, very different. the same: to support, encourage and that gap, given our experience and our the Jameel Arts Centre is designed nurture the creativity within both these role as an organization.” as a hub for educational and research “The Jameel Arts Centre in Dubai will great cities. initiatives, while its wider programing be a contemporary arts institution, Hayy: Creative Hub complements a embraces collaboration and partnerships putting on world-class exhibitions Says Carver: “Ultimately our work is number of existing initiatives by Art with local, regional and international almost entirely in the field of about nurturing talent and supporting Jameel in Saudi Arabia. Antonia says artists, curators and organizations. contemporary visual art. It also has the arts in its wider sense. These that some of initiatives, including a strong emphasis on a library and objectives remain core to Art Jameel Photography Jameel, which nurtures Located at the tip of Dubai’s Culture learning opportunities.” in everything we do, although the photographers through workshops, Village, overlooking the Dubai Creek, implementation on the ground may courses and provision of a darkroom, will the Arts Centre includes more than “In contrast, the Hayy: Creative Hub, differ. We tailor our approach to the move to Hayy: Creative Hub. Others will 1,000 square meters of dedicated gallery as the name would suggest, is a small, specific context of each location. continue working in collaboration with space, plus a 300 square meter open- diverse artistic neighborhood. There That’s the best way to maximise the local partners. access research centre dedicated to are artists’ studios, a theatre and impact we can have.” Antonia Carver, Director of Art Jameel

Bab Rizq Jameel Recruitment Mohammed Abdul Latif Jameel KBE, Chairman and CEO of Abdul Latif Jameel with Masato Ohde, Director of Kosei Aluminum at the MoU signing ceremony in celebrates a record-breaking year Tokyo Japan

The number of job opportunities created by potential employees by collaborating with events Wheels in motion to explore feasibility Bab Rizq Jameel Recruitment (BRJR) in 2017 including the Jeddah Talent Market, Al Ihsaa rose by 18% compared to the previous year, Employment Forum, Oxford College Employment new figures have revealed. Forum (Medina), and the Laureate College of manufacturing in Saudi Arabia Employment Forum (Makkah). In total, 51,449 job opportunities were provided in 2017 across a range of business sectors, taking the Abdul Latif Jameel has signed a memorandum of total number of Saudi Arabian job opportunities ecritet et or a i aee understanding (MoU) with Japanese company Kosei “This MoU has the potential to develop into an exciting created by BRJR, part of Community Jameel, to Direct chieveet Aluminum to explore the feasibility of a joint venture joint venture, which would bring manufacturing almost 300,000 since 2007. Stadium recruitment , 2017 Job opportunity 39,657 51 449 to manufacture wheels and aluminum components in program and skills to Saudi Arabia, while contributing to the 9,603 Vehicle job Saudi Arabia. 23106 16551 country’s domestic automotive industry.” The growth follows recent initiatives from the opportunities program 2,189 Fady Mohammed Abdul Latif Jameel Ministry of Labor to Saudize several sectors, Last year Saudi Arabia and Japan agreed to deepen Deputy President & Vice Chairman including car rental, insurance, jewelry, and existing bilateral relations between the two countries Abdul Latif Jameel International freelance work. and establish a solid strategic partnership, as part of the Saudi-Japan Vision 2030. Through its work with Arabian Centers on the cieed o oortinities ecritment The signing ceremony was attended by Mall Saudization Campaign, BRJR created 5,500 job The MoU, signed in Tokyo, Japan, will now see both Mohammed Abdul Latif Jameel, Chairman and opportunities for young men and women. BRJR’s 8,722 15,747 , , , companies study the potential of tapping into Saudi Chief Executive Officer of Abdul Latif Jameel, part-time work program secured 4,640 jobs; its 26 411 6 917 6 547 Arabia’s rich aluminum deposits and competitive energy Fady Mohammed Abdul Latif Jameel, Deputy President seasonal work program secured 4,630 jobs; and 2,454 3,463 4,630 C costs through a joint venture. This would contribute to & Vice Chairman of Abdul Latif Jameel International, jobs came from training resulting in employment. 3,559 8,015 the development of the manufacturing industry in Saudi Masato Ohde, Director of Kosei Aluminum Co., Ltd., A further 9,600 jobs were created in stadiums, 2,454 4,640 Arabia – a key priority of Saudi Vision 2030. The joint Kazuhisa Hosoi of Kosei Aluminium Co., Ltd., and 2,189 emerged in transport and delivery. venture would also explore the potential of exporting the Yoshifumi Asahina and Chiu Man Raymond Lai of products globally. Kosei International Trade & Investment. 18% As well as strategic partnerships with universities 51,449 43,485 achieveet achieveet including King Saud University, BRJR also found The feasibility study is expected to begin in 2018 and be completed by 2019.

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 13 The Abdul Latif Jameel Magazine Spring 2018 Kishor Govind Nayar is a doctoral student they pay to put nutrients back into the water again. That’s researching Intelligent Selective Electrodialysis very inefficient, and it’s where our technology comes in. (ISED) and its potential impact on agriculture. Q: In simple terms, can you briefly describe your Funded by the Abdul Latif Jameel Water and Food proposed solution and how it works? Security Lab (J-WAFS) at MIT, Kishor’s research could Intelligent Selective Electrodialysis (ISED) selectively bring substantial cost and water savings to crop removes from the water the ions that plants don’t production in the world’s driest regions, unlocking their like – monovalent (single charge) ions like sodium and agricultural potential and helping to address the strain chloride – while keeping useful nutrients like calcium and on future food production necessary to meet a rapidly magnesium. We’re building from an existing technology, growing worldwide population. a membrane-based technology that was originally used for salt production. It has membranes that are selective Opening Doors spoke to Kishor about his project to monovalent ions, so it lets monovalent ions, like and its aims. sodium and chloride pass through, but does not let multivalent ions, like calcium pass through. You end up Q: What is the main issue you are seeking to address with one stream that is very concentrated in monovalent with this research project? ions, and another that is very dilute in monovalent ions, Across the world, we face an acute water and food but rich in the good ions, like calcium and magnesium. security crisis over the next 30 to 40 years. The dilute stream is what growers want, while the unwanted, concentrate stream is produced in much It’s becoming more important to grow food in a more lower volumes than the brine in reverse osmosis. water-efficient manner, which is why greenhouses are becoming more common. At the same time, This technology therefore saves growers from having groundwater tables across the world have been reducing to use fertilizer and it also reduces the amount of water and becoming saltier. In many parts of the world, you they need. In fact, we believe this solution could save up can’t cultivate crops anymore because of the salty water. to 25% in water consumption and 30% in fertilizer use, It’s estimated that the revenue loss from salty irrigation compared to reverse osmosis. waters is around US$ 20 billion every year. Globally, desalination as a technology for agricultural security is becoming increasingly relevant. And greenhouses around the world have been among the major adopters of desalination. However, the main current desalination technology – reverse osmosis – Greenhouses from the ‘Everbloom’ project wastes a lot of water: typically, 30% of well-water is lost as desalination brine. For slightly less salt-rich water, there are alternative technologies, but for waters beyond a certain salinity level (around 700 ppm), reverse osmosis is J-WAFS in action: the only technology currently in use. As well as being water inefficient and power-hungry, reverse osmosis is like a hammer: it removes everything from the water, even nutrients that are useful to plants, like calcium and magnesium. Growers then have to use 21st Century Desalination fertilizers to put the calcium and magnesium back into the water. So they pay to remove everything, and then Kishor Govind Nayar with the ISED system in the lab at MIT

number of producers. The combination of piggy-backing on existing technology, greenhouses, plus our technology, would improving it with our own sensors and enable more produce to be grown more physics-based software, and the efficiently in the Middle East. It’s already sooner we interact with the industry beginning to happen, and that’s a trend in the real-world environment, the that will continue for many years to come. better and more quickly we can move and grow. In California, too, water is getting very expensive. Growers are concerned about Q: What has been the impact of J-WAFS how they can save water, and they’re on your research? already considering this technology Most of the time when we do university- because they’re concerned about the costs based research, we’re insulated from of water. This next-generation technology the real-world problems because we will replace reverse osmosis in the next don’t do enough interviews with the couple of years and become the mainstay right people to really understand what for a couple of decades. an industry’s problems may be. The J-WAFS Solutions program is the first I’ve Q: How significantly, and how quickly, seen that enables that kind of flexibility. do you expect the costs of ISED to fall? Having the ability to travel, talk to real We’re aiming to be as inexpensive as people and get their input is super- reverse osmosis. For the first five or six crucial if we want to solve global water The Ceickor project: tomato plants in the greenhouse years, we’ll focus on the greenhouse and food security issues. markets in North America and Europe. Q: What are the biggest challenges you that can easily handle all of these waters is In six years, the costs will be low enough face over the next two years? another significant challenge. for us to sell to developing markets. Reverse osmosis is inexpensive, so if you’re “If it wasn’t for the J-WAFS trying to improve on it, you need to lower Q: Where could ISED technology be Q: Your J-WAFS funding is for one year, funding, this wouldn’t be your costs even more. It goes beyond most beneficial? Is it particularly suited until August 2018. Will your research be research at this point: we need to get into to certain environments? complete by then? happening. If every research the business case and break down the costs Right now, we’re focusing on brackish silt It should be enough for us to get to grant thought the way J-WAFS overall. That’s something we’re working waters which are not that salty – maybe the next phase, which is piloting. We’ve does, students would solve evaluated the market and we should be on at the moment. There are only a limited 1,000 ppm to 3,000 ppm (parts per more impactful problems and number of membrane suppliers for ISED, so million), which is most of the groundwater able to get enough done for proof of we’re talking to the industry about how we in the world. Given the current costs, concept. That’s where we’ll need to raise the world would be a better could reduce the costs further. this technology makes most sense for investment money to show that it works place sooner.” greenhouses that generate a lot of revenue and gain the trust of the industry. We’re also trying to capture more and already have good water efficiency. Kishor Govind Nayar is a doctoral information so that we can improve our The less water you need to treat, the Q: How quickly could you be out to student researching Intelligent Selective designs and really tailor each solution to cheaper this solution is. market? Electrodialysis (ISED) and its potential each greenhouse. If you dig a well in one I’d say we’re less than three years impact on agriculture. place, and then dig another just two miles Our technology also makes a lot of sense away from market. We need to see a away, the water can be very different. Some for areas that are under severe water year of piloting before other people waters have lots of bicarbonate, which stress. It will be very relevant for the would buy bigger volumes. It will take can scale your pipes, while others don’t Middle East and North Africa, for example, us two to two-and-a-half years to get have that issue. Coming up with a system where we have already had interest from a to market. It’s not that far away. We’re FreshMex AgroPark

“We are very pleased FRV is supporting the Crown FRV backs Prince Foundation in this groundbreaking project. The agreement demonstrates our commitment to Jordan, and strong support for science, innovation, education first Jordanian and technology, which are key to building a sustainable future and providing opportunities for youth in the country.” Roberto de Diego Arozamena, nanosatellite Chief Executive Officer of Abdul Latif Jameel Energy

Nour Abu Ragheb, acting CEO of the CPF, thanked FRV for its support. She said: “This agreement is in line with the CPF’s efforts to cultivate strategic partnerships Fotowatio Renewable Ventures present at a signing ceremony with various national and global (FRV - part of Abdul Latif Jameel hosted by Nour Abu Ragheb, corporations and institutions, Energy) has further underlined acting CEO of the CPF. for the purpose of fulfilling its commitment to science, developmental objectives innovation, education and FRV will help to finance and and supporting Jordan’s youth technology through an support the launch of JY1-SAT, in enhancing their aptitude agreement with the Crown Prince a Cubesat model satellite that is and capabilities.” From left-to-right: Sanad Haddad – Initiative Coordinator - MASAR Initiative & NASA Internship Program CPF Tarek Foundation (CPF) in Jordan part of the CPF’s Masar Initiative. Alsampaile – Head of BD MEA Nicolas Fasquelle – MD MEA Noor Abu Ragheb – CEO CPF Mais Daoud - Head of Strategic Partnerships & Program Development CPF Omar Suheimat – BDM FRV to support the launch of the Once in orbit, the satellite will Through FRV, Abdul Latif Jameel country’s first nanosatellite. broadcast images of Jordan’s Energy is active in three solar tourist and cultural sites, as projects in Jordan – Mafraq I and Nicolas Fasquelle, Managing well as communicate with II, and the Al Safawi solar plant – Director for Middle East and Africa ground stations around the that will power more than 120,000 (MEA) at FRV, was one of three world for research and homes with clean energy. figures from the organization educational projects.

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 16 The Abdul Latif Jameel Magazine Spring 2018 Four Principles Co-Founder and Managing Partner Seif Shieshakly said: “Saudi Arabia was always the main Shieshakly outlines his extraordinary career and why he market because of its size and growth potential. is so determined to spread the Japanese philosophy of Over the years our client base, as well as the size of ‘Kaizen’ – or Lean Management – across Saudi Arabia our projects, were growing. Then in 2016 we signed and the wider MENAT region. up Abdul Latif Jameel as a client, and through our work with them we realized that we both share the From an early age, Riyadh-born entrepreneur same passion for spreading the Toyota Way / Lean Seif Shieshakly has always challenged himself to achieve Management culture. We started talks of a formal more. After studying in the United States and becoming partnership, and they culminated in the joint venture fluent in English and German, alongside his native Arabic, agreement announced in December 2017.” he then decided to learn an Asian language. “Currently we’re busy expanding our team and It was a decision that changed the course of his life. generally taking Four Principles to a new level, with Two years of studying Japanese, and a six-week new trends such as a Lean Digitalization, building immersion course in Tokyo, sparked a love affair a Kaizen Lab in Riyadh, professionalizing our with Japan that played a major part in him securing communications, and setting up the Four Principles a job with Abdul Latif Jameel – his first after leaving Kaizen Awards competition.” full-time education. For those unfamiliar with the concept, Shieshakly Shieshakly said: “With me being a Japanese-speaking insists Lean Management is simple to understand. Its Saudi national, and Abdul Latif Jameel being one of central aims, of boosting efficiency and performance, Toyota Motor Corporation’s leading independent eliminating waste, and maximizing resources, are distributors in the world, there was immediate interest. attractive to every business in the world. “It’s all about I started my career on January 1, 2004, as a having and implementing a continuous improvement management trainee in the marketing department.” mindset to reduce wasteful processes that use time and effort, and which do not add any value to an Unlocking hidden value: At the same time, Shieshakly became a keen advocate of organization’s external and internal customers.” the methods explained in the book ‘The Toyota Way’. His results were impressive, and he was promptly nominated “I learned the Toyota Way in its purest, most for an inter-company training assignment at Toyota undiluted form. In the West, you have books and Meet the entrepreneur Motor Corporation’s Tokyo office. courses on Lean, but learning it in the place where it is part of the organization’s DNA is something else.” In August 2005, just 18 months after starting his role with Abdul Latif Jameel, he arrived at Toyota’s offices in “The Toyota Way has two main pillars: the Toyota bringing ‘Kaizen’ to Suidobashi, Tokyo. “Every day I scribbled in my little Production System, and Respect for People. It’s been notebook things I’d learned about the Toyota Way,” credited for doing wonders for Toyota’s productivity he said. and overall performance over the decades. However, the Western definition of Lean has deviated from A year later, Shieshakly found himself working in Stuttgart the Toyota Way. Western companies look only at Saudi Arabia for a globally respected German company in its Lean the processes in the production system, not the soft Management Consulting division, helping to apply elements under the Respect for People pillar which are Feature from Thompson Reuter’s Zawya (zawya.com) Kaizen principles in companies across Germany before equally important. One saying from the founding spending 2009, studying for an MBA in Switzerland. With Toyota family is that employees are giving the precious a combination of real-world experience and detailed hours of their lives to the company, and if we don’t use theoretical knowledge, Shieshakly and Patrick Wiebusch, a it effectively, i.e., to add value, then we are wasting former colleague in Germany, set up Four Principles as their lives.” a Lean Management consulting firm operating out of Dubai.

Seif Shieshakly Four Principles Co-Founder & Managing Partner

Lean Management is also not just for and experience to apply it across all “We want to become the global large organizations. Shieshakly insists sectors and functions, going from think tank of the Toyota Way / Lean SMEs can also use Lean principles to two-week blitz Kaizen workshops to Management and Kaizen mindset, and increase their product quality, reduce multi-year company transformations, we want to help our clients find better lead time, and sustainably reduce as well as the ability to implement Lean and less wasteful ways to serve their their costs. digitalisation with our IT partners.” own customers and benefit their own societies. Those are ambitious goals, With that in mind, what is Four “We also hope to have our own Four but we have to start somewhere – Principles’ overriding mission? Why did Principles Kaizen Lab that develops and where better than in one’s own Shieshakly and Wiebusch decide to set custom trainings for our corporate country? That is why Saudi Arabia is our up an independent Lean Management clients, as well as our R&D hub focus market.” consulting firm? “We wanted to help our for creating Lean simulations and clients in the region become the Toyota applications to further support our “We are confident that with the of their respective industries in terms clients and the dissimilation of the Lean experiences we’ve accumulated, and of the adoption and implementation of Management culture in general.” the backing and support of our joint the Lean Management mindset, and we It is an approach that has certainly venture partners, Abdul Latif Jameel, want to help our clients become Lean proved successful. In 2010, Four we can achieve our ambitions and in their processes, organizations, and Principles launched with two employees help more organizations in their products and services.” – Shieshakly and Wiebusch. Today, Lean transformations to better serve it has more than 50 consultants and their customers.” Shieshakly admits he has an unremitting ambitious plans to continue growing focus. He said: “We do nothing else in the coming years. Shieshakly is but Lean Management, but within the determined to create a global firm that world of Lean Management, we do is “the partner of choice” in both the everything. We have the know-how private and public sectors. Left-to-right: Patrick Wiebusch Fady M. Jameel and Seif Shieshakly

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 18 The Abdul Latif Jameel Magazine Spring 2018 Insights from Community Jameel: How can we leverage partnerships to Recently, Fady Mohammed World Water and Food Security In November, J-PAL hosted an launch their careers. Only last Jameel, President of Community Lab (J-WAFS); and event in the Abdul Latif Jameel month, Bab Rizq Jameel Recruitment Jameel International, wrote a • Promoting education and Hall at the American University in announced it helped more than tackle development guest article for the online blog learning at all levels through Cairo, Egypt, to share approaches 50,000 people find jobs in 2017. of the MIT Jameel Poverty Action the Abdul Latif Jameel World in tackling youth unemployment. Lab (J-PAL) looking at this issue. Education Lab (J-WEL), which Given large youth populations in Looking ahead into 2018, we are Opening Doors is pleased to was launched in 2017. the region, this is a critical issue, excited to support J-PAL as it challenges? reproduce that article here to particularly in Egypt where one- grows its work. For example, this share these insights from the As an organization based in the sixth of the youth population is year J-PAL, with the backing of experiences of Community Jameel. Middle East, Community Jameel unemployed, and an additional Community Jameel, aims to tackle has been pleased to work with third is not participating in social inclusion, breaking the cycle Community Jameel was formally J-PAL to apply and share its academic, employment, or of disadvantage by focusing on established in 2003 to continue knowledge across the region, vocational training. the barriers to social inclusion, the Jameel family’s tradition of where it is now involved in projects including education, youth supporting the community. Its and partnerships in Egypt, Jordan, Employment and skills unemployment, housing, long-standing relationship with MIT Morocco, and Saudi Arabia, development has and will and immigration. is grounded in a shared belief in among others. continue to be a major focus the value of bringing the brightest of Community Jameel’s work in Growing and expanding minds to bear on persistent Looking back on 2017, there is MENA and beyond. Since 2003, partnerships between academics challenges facing communities much to acknowledge: our dedicated job creation and experts, governments, NGOs, Fady Mohammed Jameel around the world. program, Bab Rizq Jameel, has and the private sector around President of Community Jameel International In April, we collaborated to bring helped create more than 720,000 the world, is key to sharing best Our partnerships with MIT are together regional government jobs across Saudi Arabia, Egypt, practices and, ultimately, successes in working to address some of the officials, NGOs, and the private Morocco, and Turkey. We provide development. Community Jameel’s major problems of the 21st Century: sector at an event in Dubai, where training, career counselling, and relationship with J-PAL is just one of • Poverty through the J-PAL announced its intention to practical support to help people those partnerships, but we envision Abdul Latif Jameel Poverty increase its work in the region, enter into the job market, as well it will continue to make valuable Action Lab (J-PAL); focusing on new studies to support as micro-finance and advice to contributions to addressing • Water and food security youth employment and private encourage young entrepreneurs development challenges the world through the Abdul Latif Jameel sector growth in the Middle East. to start their own businesses and over, in 2018 and well beyond.

“Abdul Latif Jameel is pleased to announce this partnership with HIGER Bus, the world’s third largest bus manufacturer. This is another demonstration of our position as an investment partner of choice for international businesses operating in Saudi Arabia and the region.”

“Combined with our best-in-class support, the new partnership creates a strong and reliable contribution for Saudi Arabia as it looks to improve its public transportation, while supporting the increase of pilgrims visiting the country.”

Hassan Jameel Deputy President and Vice Chairman of Abdul Latif Jameel

Chinese bus agreement boosts The move into Saudi Arabia is not HIGER’s first high-profile venture in the MENAT region: in 2006, it delivered 500 buses and coaches to the 15th Asian Saudi transport options Games (XV Asiad) in Doha, Qatar. Established in 1998, HIGER Bus, a Its other major export orders have leading bus manufacturer in China with included vehicles for Russia, Syria, assets of over 8.1 billion Yuan, has a Algeria and Angola. presence in 130 countries worldwide, has manufactured over 250,000 vehicles In 2015, 300 HIGER school buses were over the last 20 years and delivered more delivered to Saudi Arabia, while 1,581 than 30,000 of those outside China from coaches were sold in Makkah in a its 950,000m2 production facility. five-year period leading to 2017.

Group photo from the recent special event at the Hussein Jameel Hall, Jeddah, Saudi Arabia.

To celebrate the agreement, the M. Arif Chisti, Managing Director of United States and Australia. Together announcement was marked at a special Abdul Latif Jameel machinery said with Abdul Latif Jameel Machinery’s event at Hussein Jameel Hall in Jeddah, “HIGER Bus already has a strong best in class aftersales support, attended by officials from the Ministry presence in Saudi Arabia, providing customers will have access to the of Hajj, Abdul Latif Jameel Machinery, for 25% of transport for pilgrims best value proposition.” HIGER Bus, and representatives from on Hajj and Umrah. Due to their bus operators in Makkah. international nature and scale, the 姜海峰 Jiang Haifeng, General Manager Ministry of Hajj and Umrah’s Naqaba Overseas of HIGER Bus Company Guests included Dr. Bassam Ghulman, (General Syndicate of Cars) sets out added: “HIGER’s partnership with Deputy Minister for Transportation strict regulations for transportation Abdul Latif Jameel Machinery will

Affairs, Ministry of Hajj & Umrah; Osama companies, which are met and further strengthen the brand and will 姜海峰 Jiang Haifeng, General Manager Samkari, General Director Assistant for exceeded by HIGER’s high quality provide customers peace of mind.” Overseas of HIGER Bus Company Transport, Naqaba; General Director of and value vehicles. Companies; Dr. Hamza Ghulman, Dean of College of Engineering & Islamic HIGER has received international Architecture, Umm Al-Qura University; certification which have enabled and Mr. Marwan Sulaimani, Director, it to supply its buses in high-end M. Arif Chisti, Managing Director Ministry of Hajj & Umrah. markets including Europe, Abdul Latif Jameel Machinery

Saudi Arabian professionals to be nurtured in Japanese business philosophy under new Real people, real stories: development program Ongoing training at all levels

A new scheme launched by Abdul Latif Jameel, said: “As Saudi Vision people with the passion and drive that Helping employees fulfil their potential is “When we first heard about the chance to work Abdul Latif Jameel and Lean 2030, makes clear, our real wealth lies can help a client achieve improved key for any successful business. At for Abdul Latif Jameel, my wife was unsure about Management company, Four Principles in the ambition of our people and the efficiency and performance.” Abdul Latif Jameel, every member of our team making such a big change in our lives. Now, will develop Saudi Arabian nationals potential of our younger generation. is given the opportunity to grow – from the though, she loves it here in Saudi Arabia – and so in the Japanese ‘Kaizen’ philosophy They are the architects of our future. most junior through to the most senior. Our do I. We adapted far easier than we imagined. that helps to boost efficiency and That is why Abdul Latif Jameel is commitment to provide staff training at an performance, eliminate waste, and investing in Saudi Arabian nationals internationally recognized standard helps us to “It’s fair to say I’ve been at Abdul Latif Jameel maximize resources. and giving them this opportunity to engage our workforce and retain key employees longer than I originally expected, but I wouldn’t learn in an international environment.” on a long-term basis. have it any other way. The company has been The international program, which is brilliant since the first day I walked through open to male and female professionals, “We are giving Saudi Arabian talent the George Michael Shaw, Managing Director, the door. It has invested in my development, Risk Management at Abdul Latif Jameel Motors, sending me to seminars and funding me through will run for two years and commence opportunity to shine in a number Fady M. Jameel Deputy President and Vice Chairman in April 2017, and have two intakes of ways, including a management of Abdul Latif Jameel and Seif Shieshakly, Managing grew up in Australia. Before joining certified training programs. It has also done the Partner of Four Principles at the joint venture signing per year. Participants will benefit trainee program, Toyota-MIT ceremony of the Four Principles joint venture in 2017. Abdul Latif Jameel in 2003, he was a CEO in same for my team, which is crucial to producing from on-the-job training, exposure to scholarships, and now by learning Melbourne. He expected his move to Saudi Arabia a motivated and happy workforce. international business management, the Kaizen philosophy.” Let’s take a look at one Lean would be a short-term affair. Fifteen years later, and steps to prepare them for future Management principle: TPM or after a career with Abdul Latif Jameel filled with “Everyone at Abdul Latif Jameel is incredibly leadership roles and undergo a six Seif Shieshakly, Co-Founder and Total Productive Maintenance – seminars and training opportunities, he is fully welcoming. It’s a very large organization, so we monthly evaluation. At the end of the Managing Partner of Four Principles, as Four Principles sees it: settled in Jeddah. deal with lots of different challenges and issues, program candidates may secure the said: “Four Principles is built around which makes for an incredibly rewarding and employment position at Four Principles reviewing client operations on-ground In his spare time, George and his wife love relaxing enjoyable job. It’s a great place to work.” of Abdul Latif Jameel if suitable. – or in the gemba in Japanese – and by the Red Sea. Its warm waters are ideal for designing bespoke lean management swimming, diving and snorkeling. Fady Mohammed Jameel, Deputy solutions tailored to their needs. President and Vice Chairman of To achieve this, we need the right

J-WAFS in action: Providing safe drinking water through wood

Rohit Karnik, Associate Professor of methods, so the level of waterborne illness is Q: How do low-income groups currently Mechanical Engineering at MIT, and Amy not particularly high. But when you go to rural access safe and affordable drinking water? Smith, Senior Lecturer at MIT’s Department or low-income areas in developing countries, Amy: Lots of people, particularly in the areas of Mechanical Engineering and founding the water is often unsafe to drink. This is due to of India that we’re exploring, aren’t treating director of D-Labs at MIT, are leading a group a range of factors, including lack of awareness, water at all. And much of that comes down to of researchers hoping to harness the natural access to water treatment technologies, a lack of awareness. People think their water qualities of xylem wood to provide safe, affordability, and issues around social is clean because it’s coming from springs in affordable drinking water to low-income acceptability. As a result, unsafe water causes the mountains, but water tests and interviews groups. Opening Doors spoke to Rohit Karnik, many avoidable deaths each year. with key informants indicate the water is Amy Smith, and team members Kendra Leith, contaminated. Even where people do treat their Megha Hegde, and Anish Antony, about the Our research seeks to make use of a natural water, treatment can be unreliable. Sometimes project and its aims. water-filtration technology that is quite different water can get re-contaminated if it is not stored from those already on the market, with the properly, or filters may not be changed as often Q: What is the main issue you’re trying to hope of improving the supply of safe water to as necessary to be fully effective. The result is address with this project? rural and low-income communities. that people suffer unnecessarily every year from Rohit: Many people across the globe still have to waterborne diseases. consume water that is unsafe for drinking. This Our J-WAFS-sponsored project has enabled leads to the spread of waterborne illnesses, with collaboration between the Karnik group and Q: What is your proposed solution, and how children under the age of five and the elderly D-Lab. It builds off on prior work funded by the does it work? being particularly at risk. James Ferry Jr. fund and the Tata Center for Rohit: When plants draw up water through their Technology and Design at MIT, which continues roots and take it into the leaf through their In developed countries, the water supply is its support for the project. We are also grateful xylem tissue, it can cause bubbles in the generally safe. In many cities in developing to Himmotthan Society, People’s Science water. To get rid of these bubbles, the countries, too, most middle-income people Institute, Pan Himalayan Grassroots Foundation, plants have membranes in the xylem that Rohit Karnik, Associate Professor have access to centrally treated water and the Tata Trusts, MIT facilities, and many others filter them out. of Mechanical Engineering at MIT can afford home-based water treatment who have supported this work.

in monsoons, when the water gets more dangerous to drink and contamination levels are higher. We could also design different products tailored to different needs, with different flow rates and capacities, or even something the size of a wallet that can be easily air-dropped in emergencies.

Q: What could this mean for areas living under severe water stress, such as the Middle East and North Africa? Rohit: Water filtration technologies address the quality of water in a given area. Availability and quality go hand-in-hand in a sense, because if you have contaminated water, it’s not very useful. The xylem filtration technology will not change the total amount of water in an area, but it could change the amount that could be safely consumed.

Membrane structures in plant xylem from different species are being investigated for use in water filtration. Q: What are your biggest challenges at this Image: Krithika Ramchander stage, and how will you address them? In previous research, we showed that these different filter device designs are possible, Rohit: First, we’ve got to fully understand the same xylem membrane structures can our field studies suggest that users would technology and develop it to a stage where also be used to filter water and remove prefer an upfront device cost of US$10-15 we can design practical, usable water filters. bacteria. Now, we’re trying to understand and a weekly replacement cost of less than We’ve also got to spend time really trying to Conducting a workshop in Uttarakhand to understand potential users. Image: MIT D-Lab. the technology further and develop it to a US$ 0.40. In comparison, most water filters understand what would make this a useful stage where we can use the same idea to available today cost US$ 15-25 and have technology. What are the preferences of the behavioral change, as well as advancing the designs. Different end-users and developers design practical, usable water filters based cartridges costing US$ 5-10 that need to people who are going to be using it? It’s an technology to a prototype that is functional, could then take it forward to suit their on xylem. be replaced every few months. Even with exploratory project in a sense, because there reliable, and usable. own needs. weekly replacement, we expect the xylem are multiple solutions available for treating One advantage of using xylem is that it’s filter to be cost-effective since the filter water – each with its own pros and cons – If we reach those milestones and have a In terms of the time to market, that’s always made from sapwood, which is low-grade element is only a few cents. People in the whereas we’ve stumbled upon something clear roadmap for manufacture and further like gazing into a crystal ball. It could be as wood. It is not as expensive as heartwood lowest income brackets would rather pay a that has the potential to be quite different development, the next stage will be to take soon as two years, but in reality you never and, in a sense, is a byproduct of the few cents each week than a larger sum every from anything else out there. the technology to market. know what’s going to happen. timber trade. So rather than needing few months. In addition, because xylem to manufacture some kind of artificial is a natural material, it is a more socially Q: Will this funding period be enough to Q: How soon could we see your product We need to get the right teams in place, membrane or filtration cartridge, we have acceptable process than, for example, bring your research to completion? brought to market? get the right entrepreneurs and business this ready-made source of filtration. adding a chemical to water. Rohit: During this funding period, we’re Rohit: We’re exploring this as an open-source partners on board, and deal with lots of hoping to get the technology to a stage technology, where we’d provide some basic regulatory issues. We’re hoping this part of We just need to apply a simple treatment to Q: Where are xylem filters most suitable? where it can take off. By that, we mean knowledge and a foundation as to how to the project will set the stage for all those turn it into a filter element that only costs a Rohit: The filters will be most impactful having a good understanding of users and reliably make xylem filters and its possible things to happen and gain the interest of a few cents. in areas where the burden of waterborne wide range of people to take this forward. diseases on health is high and access and Q: How much would each filter cost? affordability to water treatment methods is Rohit: A xylem filter would consist of a filter an issue. The scale of the technology makes device housing a xylem filter element. As it more suitable for use at a household xylem is organic, it degrades with time, so level rather than the community level. the filter element would need to be replaced The product would have a low recurring every week, for example, at which point cost, and that would empower people to it can be used for fuel. Although many pay for it when they need it – for example,

Experts from around the world gathered Attendees included university senior at the Massachusetts Institute of leadership, industry leaders, educators, Technology (MIT) in the United States government officials, and heads of leading in March for the second J-WEL Week, foundations. organized by the Abdul Latif Jameel World Education Lab (J-WEL). J-WEL Week follows the 2017 launch of the J-WEL initiative between Community Jameel J-WEL Week aims to foster partnerships and MIT, which aims to spark a renaissance and knowledge exchange between in education around the world. academia, NGOs, regional and multilateral organizations, the private sector and other Fady Mohammed Jameel, President of organizations in this field. Community Jameel International, said: “Education and learning are the bedrock The four-day event featured more than 100 of development, building strong and participants from 21 countries, including diversified economies, and creating Brazil, China, India, Japan, Saudi Arabia, opportunity and prosperity – central UAE, UK and the United States. objectives of Saudi Arabia’s Vision 2030, and the ambitions of governments around The theme of this year’s event, the world.” “Learning Communities of the Future”, saw participants from a range of areas “Through J-WEL, we are bringing discussing ideas for pushing forward together a wealth of perspectives, learning and education in the Middle knowledge and experience to address East and wider world, focusing on J-WEL’s the challenges facing learning at all levels, three priority areas of interest: pre-school, and to develop real, workable solutions primary and secondary school education; that can promote employment and create higher education; and workplace learning. increased opportunity for all.”

“Through J-WEL, we will forge new and long-lasting collaborations as we learn, share, and train together, using the assets developed at MIT as well as by leveraging the community convened by J-WEL.” Sanjay E. Sarma is the Fred Fort Flowers & Daniel Fort Flowers professor of mechanical engineering & VP for Open Learning at MIT

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 25 Figure 1: TheGlobal Global Risks Risks Landscapes Landscape 2018 Figure I: The Global Risks Landscape 2018 solutions: the deployment of effective The Abdul Latif Jameel Magazine technologies, programs, and policies Spring 2018 4.0 that will have a measurable and Weapons of mass destruction Extreme weather events international impact as humankind adapts to a rapidly expanding and Natural disasters evolving population on a changing planet. Failure of climate-change mitigation and adaptation Water crises At J-WAFS, we are deeply aware of

Cyberattacks Biodiversity loss and the way water flows through multiple Food crises ecosystem collapse global-scale challenges. This is one Large-scale 3.5 involuntary migration Spread of infectious Interstate conflict of the drivers of our interdisciplinary diseases Man-made environmental 3.40 disasters approach, and a reason that MIT – average Critical information Profound social infrastructure breakdown instability Failure of national governance an institution where collaboration Fiscal crises Terrorist attacks Unemployment or Failure of regional or underemployment across disciplines is commonplace – is global governance Data fraud or theft Asset bubbles in a major a particularly exciting seedbed for economy Failure of critical State collapse or crisis infrastructure solutions-oriented research in water Failure of financial Energy price shock mechanism or institution and food.

Adverse consequences of Failure of urban planning technological advances Take water’s relationship to number 3.0 four on the list: the failure of climate Illicit trade Unmanageable inflation Deflation change mitigation and adaptation. Impact 2.5 3.0 4.0 4.5 One J-WAFS-funded project could 3.48 plotted average area prove influential. Susan Solomon, an 5.0 Likelihood MIT professor and leader in the field of atmospheric science and member Top 10 risks in terms of Top 10 risks in terms of 1.0 5.0 of the Intergovernmental Panel on Likelihood Impact Climate Change (IPCC), and Kenneth Categories 1 Extreme weather events 1 Weapons of mass destruction Strzepek, an MIT research scientist 2 Natural disasters 2 Extreme weather events Economic 3 Cyberattacks 3 Natural disasters whose work in engineering, water

4 Data fraud or theft 4 Failure of climate-change mitigation and adaptation Environmental resource planning, and management 5 Failure of climate-change mitigation and adaptation 5 Water crises has had global influence, have 6 Large-scale involuntary migration 6 Cyberattacks Geopolitical developed an agricultural model that 7 Man-made environmental disasters 7 Food crises Societal Water flows through the 8 Terrorist attacks 8 Biodiversity loss and ecosystem collapse estimates crop production in Africa

9 Illicit trade 9 Large-scale involuntary migration based on water, soil quality, and Technological 10 Asset bubbles in a major economy 10 Spread of infectious diseases temperature stressors connected to climate change. The data used in this Source: World Economic Forum Global Risks Perception Survey 2017–2018. Note: Survey respondents were asked to assess the likelihood of the individual global risk on a scale of 1 to 5, 1 representing a risk that is very unlikely to happen and 5 a risk model represent 122 possible climate 2018 World Economic that is very likely to occur. They also assess the impact on each global risk on a scale of 1 to 5 (1: minimal impact, 2: minor impact, 3: moderate impact, 4: severe impact and 5: catastrophic impact). See Appendix B for more details. To ensure legibility, the names of the global risks are abbreviated; see Appendix A for the full name and description. futures; the resulting observations provide more precise projections of climate change impacts across Forum Global Risks Report climate change mitigation, food crises, A program at MIT is following this call, Africa. Using this model, the team can biodiversity loss, involuntary migration, with a boundary-crossing approach assess yield projections for a variety By Andi Sutton, Abdul Latif Jameel World Water and Food Security Lab (J-WAFS) spread of infectious disease, and to global water and food systems of crops, as well as the influence of various others. The report’s executive challenges. The Abdul Latif Jameel climate change on water resource This January, 2500 delegates and 70 world leaders and decision makers who weigh 30 global risks against summary acknowledges the inability of World Water and Food Security limitations more broadly. In one from 100 different countries braved the heaviest the present geopolitical climate to rate their likelihood a ranked list to capture this complexity: Lab (J-WAFS) at the Massachusetts application, the research team has snowfall in decades to meet in Davos, Switzerland and potential impact across a 10-year horizon. “Humanity cannot deal with the Institute of Technology is an Institute- integrated its crop model with one at the World Economic Forum (WEF). The extreme multiplicity of challenges we face either wide effort to address the collective for water resource management to weather provided an apt backdrop for the sessions This year, environmental risks were at the forefront, with sequentially or in isolation,” writes pressures that endanger water and project water availability and demand ahead, which were focused on the blizzard of social, water crises singled out as the fifth greatest global risk, the WEF’s executive chairman, Klaus food systems around the globe. in the largest river basins in Africa: the economic, and environmental challenges that can be behind weapons of mass destruction, extreme weather Schwab, and president, Børge Brende. Launched in 2014, J-WAFS catalyzes Congo, Niger, Nile, Senegal, Upper seen across the globe, and which included the issue events, natural disasters, and failure of climate change They follow with a call to action: water and food research at MIT in a Orange, Volta, and Zambezi. The of extreme weather events driven by climate change. mitigation and adaptation. “Just as global risks are increasingly variety of ways, including research and results outline regional and national complex, systemic, and cascading, commercialization grants, graduate trends in water availability in response Driving the content for the week’s discussions was Water crises do not exist in a vacuum, however. Water so our responses must be increasingly student fellowships, and international to the simultaneous pressures of the WEF’s recently released Global Risks Report, is, in fact, intrinsic to many of the global risks singled interconnected across the numerous expert workshops. Our approach climate change, population growth, which compiles the results of a survey of 1,000 experts out by the WEF in the report, including the failure of global systems that make up our world.” to global challenges is to emphasize expanded hydropower, and expanded

irrigation. The knowledge gained from prevent pollution of soils, surface water, Figure 2: The Risks-Trends Interconnections Map 2018 Efforts by many across the world Almar Water Solutions, addresses these results could help regional policy and groundwater. Stephen Graves, are starting to weave this web of water scarcity and water quality makers plan more resilient agricultural a professor at the Sloan School of solutions. J-WAFS’ benefactor, MIT challenges through the development practices and water infrastructure Management, and Bish Sanyal, alumnus Mohammed Abdul Latif Jameel of integrated infrastructure that includes systems that more effectively adapt to a professor in the Department of Urban has supported numerous notable water treatment, water reuse, and climate change. Studies and Planning, are teaming up philanthropic activities in job creation, desalination projects for municipal as to evaluate how agricultural extension global development, arts and culture, and well as industrial sectors. As the previous example makes clear, services influence the adoption education through his social enterprise the connection between water and of—or lack of access to—irrigation organization Community Jameel. Along with individuals and institutions food crises, ranked seventh on the list, technologies by small farms. Their The social aspirations of these initiatives like these across the globe, J-WAFS is obvious. Water is essential for our current focus is Senegal, where they also guide the activities of is working to bring integrated and food systems from farm to table. In fact, will evaluate the extent to which the commercial businesses of multidisciplinary solutions to the members of the World Economic Forum private firms with knowledge of Abdul Latif Jameel, in particular complex web of challenges we face. learned more about this connection irrigation technology can supplement through their investments addressing from MIT experts including J-WAFS public efforts to expand irrigation to global challenges such as renewable To find out more about the director John Lienhard in a panel at smallholder farms to protect against energy and in support of development Abdul Latif Jameel World Water and the 2015 annual WEF meeting in Davos. drought and increase yield. of the Middle East, North Africa, and Food Security Lab, visit our website. Prof. Lienhard addressed the increasing Turkey region. One Abdul Latif Jameel stresses on global water supplies, Tenth on the WEF list is the spread of business, for example, is delivering among them food. “The pressure infectious disease, of which water can solutions in the water sector. on water is tightly coupled with the be one of various possible carriers. One production of food,” he commented. J-WAFS-funded project seeks to meet “More than 70% of freshwater this challenge through a small-scale, withdrawal is for growing food, and affordable solution for rural, off-grid Andi Sutton is the Communications and Program Manager the impact of that water withdrawal communities. This technology has been for the Abdul Latif Jameel World Water and Food Security has already been devastating.” developed through a collaboration Lab (J-WAFS) at MIT. Andi manages communications between mechanical engineering and outreach for J-WAFS, overseeing comprehensive Since then, J-WAFS has funded the associate professor Rohit Karnik and communications strategies for the lab and coordinating our initiation of a number of research Amy Smith, founder of MIT D-Lab. contact with various stakeholders. She also supports J-WAFS’ projects focusing on the water-food The team has created a water filter varied activities, including workshops and events, external nexus. For example, several J-WAFS made from tree xylem, a sustainable proposals, and J-WAFS grants and fellowship programs. principal investigators (PIs) are renewable resource. Applying the developing tools that promote increased community-centered design strategy water resilience for agriculture. for which D-Lab is known, the team Christopher Knittle, a professor at the has developed a prototype using small MIT Sloan School of Management, slices of wood xylem fitted into a device is using California as a test site to that can effectively filter bacteria from examine how the creation of water drinking water. markets could improve water resource xylem filter so that both the health and the colored diamonds as beads, clearly management, increase efficiency, and In order to encourage local economic benefit of this technology pulling on one would put a strain on all decrease local and regional conflicts manufacture and widespread use of stays local. of the others, with potentially disastrous over use of this shared resource. this inexpensive filter, the design, results. Now imagine another web of Another is mechanical engineering once perfected, will be open-sourced. The WEF report’s Risk-Trends equal scale, this one of solutions. Many associate professor Kripa Varanasi, who People from any area that is in need of Interconnections Map illustrates the beads with numerous interconnected is developing a new agricultural spray safe, accessible, and affordable drinking web of connections among the 30 threads would be needed to truly that uses charged molecules to improve water will be able to use these designs crises highlighted at Davos. It paints an reduce or remove these global risks pesticide application practices and to build and grow businesses around the overwhelming picture. If you imagine from the horizon.

New programs, residency initiatives and an extended international reach Art Jameel unveils new will be part of Art Jameel’s exciting future after it agreed a landmark partnership with London-based Delfina Foundation designed to maximize each partnership to extend organisation’s global impact. Under the terms of the agreement, Art Jameel will have access to international reach Delfina Foundation’s network and expertise in running arts residencies, while Delfina Foundation will benefit from the strategic thinking powering Art Jameel and its sister organization and impact Community Jameel.

Fady Jameel, President of Art Jameel, will join Delfina Foundation’s board of trustees. Along with Art Jameel Director, Antonia Carver, he will contribute to shaping Delfina Foundation’s short and medium-term future. Aaron Cezar, Director of Delfina Foundation, has been appointed as Senior Advisor at Art Jameel.

Fady Jameel said: “We have long admired the work of Delfina Foundation and its founder, Delfina thought. Art Jameel has always worked the Metropolitan Museum of Art Entrecanales, who has nurtured artists in collaboration with like-minded (New York) and the Victoria and Albert for more than 30 years. Their base at organisations to create opportunities Museum (London). Delfina Foundation, Catherine Place is a home-from-home for artists from the Middle East; which launched in 2007, is London’s for artists in London, particularly those this major new partnership marks a largest provider of international from the Middle East.” truly exciting new chapter for both artistic residencies. organisations.” “Art Jameel shares with Delfina Art Jameel and Delfina Foundation Foundation an ethos that is artist- Art Jameel is based in Dubai and Jeddah. will now partner on discrete projects centric and that is committed to Its programs range from heritage including co-commissions, exhibitions, the exceptional power of the arts to preservation to contemporary arts and events. generate ideas and facilitate exchange exhibitions and commissions, while – between practitioners, between research and learning opportunities artists and audiences, and between are central to its philosophy. Art Jameel’s contrasting disciplines and schools of long-term partners include

Chengdu technicians celebrate!

After almost 20 years in the Chinese 2014 2015 2016 from Jeddah automotive market, Abdul Latif Jameel’s commitment to putting customers first is Total Units Local Production of completed cars 23,491,900 24,597,600 28,028,000 earning it a reputation to be proud of. Total Units New Energy Vehicle Production 74,763 340,471 517,000 ‘Big’ just doesn’t even cover it. It has been Total Unit Exports of completed cars 950,000 755,500 708,000 the largest market in the world measured by to China 1,2,3,4 Total Unit Imports of completed cars 1,430,000 1,101,900 1,041,000 automobile unit production since 2008. Since 2009, annual production of automobiles Total Unit Imports from the US, completed cars 291,690 307,425 235,760 in China exceeds that of the European Union or that of the United States and Japan combined. Total Unit Market Size 22,833,590 24,944,000 28,361,000 The Government of China views its automotive Total market size = (total local production + imports – exports). Sources: Global Trade Atlas, MIIT, China Association industry, including the auto parts sector, as of Automobile Manufacturers one of the country’s pillar industries. China continues to be the world’s largest vehicle The Government’s ‘Made in China 2025’ is For Abdul Latif Jameel Motors in China, which market with sales of over 28 million units in an initiative to upgrade the country’s industry later this year celebrates its 20th anniversary, 2016, a year-on-year growth of 9% from 2015 from low cost mass production to higher this has been a fast-paced and exciting (and according to the China Passenger Car value-added advanced manufacturing. It environment in which to operate. It has also Association (CPCA), new car sales in China grew prioritizes 10 sectors, including the auto sector. been a landscape in which Abdul Latif Jameel’s at an average of 7% each year between 2013 and commitment to exceptional customer service 2017, over the same period, the used car market Given this size and importance, it’s no wonder has secured unprecedented success. also grew by 10% per year). The Chinese Central that consumer choice is king, and so with such 1 “RIA Novosti - World - China becomes world’s largest car market”. En.rian.ru. Retrieved 2009-04-28. 2 “China emerges as world’s auto epicenter - Politics- msnbc.com”. MSNBC. 2009-05-20. Government expects that China’s automobile a demanding public, achieving an outstanding Archived from the original on 19 May 2009. Retrieved 2009-05-25. output will reach 30 million units by 2020 and 3 “More cars are now sold in China than in America”. The Economist. 2009-10-23. customer service experience is no mean feat. 4 “China car exports up almost 50 percent in 2011”. Inautonews.com. 2012-01-20. Retrieved 2014-01-05. 35 million by 2025.

Understanding China’s automotive market Saudi Arabia, of treating customers as There are around 79 active domestic automobile brands in China, the top ten largest being: guests. A warm welcome, exceptional service and comfortable surroundings 1. (BAIC) Beijing Automotive Industry Group 6. (FAW) First Automobile Works are central to the Abdul Latif Jameel 2. BYD 7. Chang’an Motors Motors in China offering. 3. (GAC) Guangzhou Automobile Corp. 8. Brilliance China Auto 4. SAIC Motor (Shanghai Automotive Industry Corp.) 9. Jianghuai Automobile 5. Dongfeng Motor Corporation 10. Chery George Wang, Country General In addition almost all foreign brands are present, either as imports or as locally manufactured Manager for Abdul Latif Jameel in products through joint venture partnerships with the domestic giants. China, said: “We are honored to be recognized with a number of awards Foreign Auto Manufacturer Joint Ventures (with) in what is a milestone 20th year for Abdul Latif Jameel in China. We are BMW (DE) Brilliance Auto (BMW-Brilliance) always striving to do things better, and that is why we have put in place FIAT (IT) GAC a number of initiatives to ensure we Ford (US) Changan always place our guests first.” General Motors (US) SAIC, FAW To get everyone in the business Honda (JP) GAC (Guangqi Honda), Dongfeng Motor Group (Dongfeng Honda) involved and focused on delivery George (Heng) Wang, Country General Manager for the best guest experience the ‘Do Abdul Latif Jameel Motors in China Hyundai (KR) BAIC a little bit more for your Customer’ Jaguar Land Rover (UK) Chery (Chery Jaguar Land Rover) Abdul Latif Jameel Motors has eight excellence saw it scoop several high- activities was initiative implemented aims to set an unprecedented branches in China: Chengdu FTMS, profile awards in 2017. by George three years ago. It aims first impression and standard of KIA (KR) Dongfeng Motor Corporation (Dongfeng Yueda Kia) Chengdu GTMC and Leshan FTMS in to drive awareness and encourage welcome for guests on their first Luxgen (TW) Dongfeng Motor Sichuan Province; Yinchuan FTMS in First place ranking for a Guest First every member of the China staff to visit to one of its branches. Ningxia Province; Wuhan FTMS and philosophy realized both think and, more importantly, • . Perfect experience: The Mazda (JP) FAW, Changan Wuhan Lexus in Hubei Province; and Following an end of year review by do a little bit for their customer. Abdul Latif Jameel ethos of Mercedes Benz (DE) BAIC (Beijing-Benz), BYD (Denza) Qingdao FTMS and Laizhou FTMS in FAW-Toyota Motor Sales (FTMS) of its To lead by example, good stories delivering a perfect customer Shandong Province. dealer network, Abdul Latif Jameel from each branch are selected and experience (APE, or ALJ Perfect Mitsubishi (JP) Soueast Motors’ China operations in Chengdu shared with across all China staff on Experience) to all guests. Nissan (JP) Dongfeng Motor Group (Dongfeng Motor Co., Ltd.) Abdul Latif Jameel’s cumulative was rated top out of 545 dealers in a monthly basis, with George visiting • Vehicle passport: A vehicle new car sales in China reached customer service, pre-owned vehicles each branch quarterly to reward passport service to provide Peugeot (FR) Dongfeng Motor Group 90,000 at the end of 2017. However, and parts, and accessories sales. those staff who went the extra mile additional value to loyal guests. Renault (FR) Dongfeng Motor Group those figures alone do not tell the and express his thanks to them whole story. In addition, the Abdul Latif Jameel personally. Selected stories are At Chengdu, this commitment to Suzuki (JP) Changan Motors operation in Qingdao was also made into case studies to guests is demonstrated by its late- Toyota (JP) GAC (GAC-Toyota), FAW (FTMS) Capitalizing on the insights and rated in the top three of 545 dealers share with customers. night service event (called “Midnight experience gained through more for customer service. Canteen” in Chinese). This is a Volkswagen (DE) SAIC, FAW than 60 years of operations in Saudi Three pillars of success specific event aimed at people who Arabia, (and across the Middle East Overall, Abdul Latif Jameel Motors Three unique focuses have helped to cannot attend the branch during Toyota, Abdul Latif Jameel’s longstanding partner in Saudi Arabia, has three distribution North Africa, Turkey and Europe) China was given Toyota Gold and propel Abdul Latif Jameel Motors in the day. Instead, they are invited companies in China: including a commitment to a ‘Guest Silver awards, the highest awards China to the forefront of the Chinese to a late-night event after work, • FTMS – First Auto Works (FAW) Toyota Motor Sales (a joint venture manufacturing First’ philosophy and Kaizen approach given by FTMS to its dealers, based automotive market. where they are also provided with and distributing some 15 Toyota models) to all operations, developed by on their overall performance. an evening meal, totally free of • GTMC – GAC Toyota Motor Co. (a joint venture manufacturing and distributing a Toyota Motor Corporation over many • First visit experience: charge. The event has proved very further 9 Toyota models) decades, Abdul Latif Jameel Motors’ These awards were in large part due Abdul Latif Jameel Motors in China popular with Chengdu guests. • TMCI – Toyota Motor (China) Investment Co. (handling the import of Lexus models) commitment to customer service to its philosophy, first developed in

The Abdul Latif Jameel Motors Toyota Chengdu team The ‘Midnight Canteen’ Service Event at Abdul Latif Jameel Motors’ Toyota dealership Chengdu Guest ‘1st Time Service Experience’ day at Abdul Latif Jameel Motors’ Toyota dealership Chengdu

Abdul Latif Jameel Motors’ China The program aims to provide a better in 2017, while the consolidated training “Globally, we are one of the world’s operations in Chengdu were also understanding of the high time across the Abdul Latif Jameel Motors leading independent Toyota recognized for their valuable standards guests can expect from in China sales team was over 7,000 hours. distributors, being a trusted strategic contribution to the FTMS Club, which Abdul Latif Jameel Motors as a ‘Gold’ For the service team, the figure was over partner for more than 60 years. aims to improve guest retention by certified Toyota dealer. In addition, it 6,800 hours. Our consumer-focused, Guest-First implementing the FTMS Club system. aims to emphasize the importance of philosophy, combined with a Kaizen using genuine parts to keep their vehicle Mohammed Abdul Latif Jameel, continuous improvement ethos, Another innovative initiative that operating as the manufacturer designed it. Chairman and Chief Executive Officer has been the basis of this strong exemplifies the efforts that of Abdul Latif Jameel, said: “We are and enduring partnership with Abdul Latif Jameel Motors in China Investing in excellence proud to represent one of the world’s Toyota and remains at the heart goes to in order to exceed guest On top of this, training and development most recognized passenger vehicle of everything we do.” expectations is a customer education and remains as critical in Abdul Latif Jameel brands in Toyota and Lexus in China. familiarization program launched at the Motors in China as it does in the rest Our commitment to adding value, “We are keen to share this best practice beginning of 2017 called ‘1st Time Service of Abdul Latif Jameel’s worldwide industry experience, and deep roots in our home country, Saudi Arabia and Experience’, aimed at guests servicing operations. Every member of the in the country has seen us recognized see how we can further serve our guests their new Toyota vehicle for the first time. 715-strong team in China received training as an automotive partner of choice.” in China.”

Useful Resources: Ministry of Transport of China (MOT) China Associations of Automobile Manufacturers (CAAM) China Automobile Dealers Association China Automotive Technology and Research Center (CATARC) Ministry of Commerce (MOFCOM) Certification and Accreditation Administration (CCC Certification) Ministry of Information and Technology (MIIT)

Abdul Latif Jameel Motors is Association (ODD). It scooped the In China, Abdul Latif Jameel Motors has celebrating a number of awards this main prize in the Best Integrated been recognized for its outstanding quarter in recognition of excellence Communication Campaign category with service and performance. FAW-Toyota in marketing communications, its ‘360-degree Toyota Hybrid strategy Motor Sales (FTMS) gave its highest and customer service excellence, implementation’ campaign; and also award to Abdul Latif Jameel Motors in from Turkey to Saudi Arabia and showed its technological prowess by China for its overall performance in 2017. as far East as China. winning the Best Digital and Social Media Maintaining its award winning half-year Application award with the ‘Toyota positioning, Abdul Latif Jameel Motors’ Toyota Turkey swept the board at the 10th Interactive Showroom’ app. operations in Chengdu received the DPID (Direct Marketing Communicators best performance awards in customer th Association) winning 6 awards for their In Japan, Abdul Latif Jameel Motors satisfaction, pre-owned vehicles and Toyota Turkey swept the board at the 10 DPID with 6 awards for their Toyota Hybrid Technology campaigns Toyota Hybrid Technology and green Saudi Arabia was awarded the Toyota parts, and accessories sales – topping a motoring campaigns, including ‘Cinema Excellence Award in Sales & Marketing list of 545 FTMS dealers in the country powered by Recycling Breaking Energy’ 2017 and the Toyota Outstanding – while Abdul Latif Jameel Motors’ and a ‘Very Interactive Information Customer Service Excellence Award operation in Qingdao was rated third in Kiosk’ projects. – also known as the ‘Gold Award’ – at the same list. the event staged at Toyota Motor The complete award list included Most Corporation headquarters in Tokyo George Wang, Country General Manager Creative Direct Marketing Campaign – on April 9th. for Abdul Latif Jameel in China, said: Advert Creators Union Special Award, “We are honored to be recognized with a two awards in Marketing Executions, Abdul Latif Jameel has received the ‘Gold number of awards in what is a milestone one in Private Projects Category Award, Award’ every year since 2010, while its 20th year for Abdul Latif Jameel in China. one in Best Guerilla Activities Category partnership with Toyota in Saudi Arabia We are always striving to do things Award, and again one in Best Technology has flourished for more than 60 years. better, and that is why we have put in Usage Category Award. place a number of initiatives to ensure Mr. Nobuhiko Murakami, Senior we always place our guests first.” The Direct Marketing Communicators Managing Officer of Toyota Motor Association Awards is one of the most Corporation, presented the awards Read more about this in our feature prestigious awards in the field of Activity to Hassan Mohammed Jameel, article here. Marketing in Turkey. The ceremony held Deputy President and Vice on of November 5th in Istanbul. Chairman of Abdul Latif Jameel.

Toyota Turkey also received two awards Read more about this in our feature from the Turkish Automotive Distribution article here.

With Toyota as a global Olympic This enduring success has been built partner to 2024 and the 2020 summer on several foundations, including “All Associates at Abdul Latif Jameel, including myself, are delighted to have been honored with games being held in Tokyo, it seems Abdul Latif Jameel’s local expertise; its these Toyota Motor Corporation awards. They are testament to the dedication of our staff and somehow apt that Abdul Latif Jameel dedication to knowing, understanding – as one of the world’s leading and serving its market in the most their consistent commitment to provide best-in-class service to our customers. independent Toyota distributors – comprehensive way possible; and the receives two prestigious global awards suitability of Toyota vehicles for the “We are constantly seeking ways to evolve, guided by our overarching principle that our customers at a glittering ceremony in Tokyo, unique environment and transport – and our service to them – is our top priority. These awards are a recognition of what we have Japan – one of them gold!. needs of Saudi Arabia. achieved, and a motivation to continue to improve and develop Abdul Latif Jameel’s offering.” Hassan Mohammed Jameel, Deputy Mr. Nobuhiko Murakami, Senior President and Vice Chairman of Abdul Managing Officer of Toyota Motor Hassan Mohammed Jameel, Deputy President and Vice Chairman of Abdul Latif Jameel Latif Jameel, received the Toyota Corporation, presented the awards to Excellence Award in Sales & Marketing Hassan Mohammed Jameel. 2017 and the Toyota Outstanding Four senior figures from Toyota’s The awards are based on the results of longstanding relationship with one of and Lexus facilities at key sites Customer Service Excellence Award Middle- East and Central Asia Division Toyota Motor Corporation’s ongoing the world’s leading car manufacturers, in Saudi Arabia. The new – also known as the ‘Gold Award’ – at – Mr. Naomi Ishii (General Manager), achievement and performance including over 120,000 hours showrooms in Hofuf and Makkah the event staged at Toyota Motor Mr. Koji Nagata (Project General assessments of its distributers around improving skills through training Alomra’ have been developed for Corporation headquarters in Tokyo Manager), Mr. H Nakahara (Department the world – in which Toyota partners every year with over 90% of the Toyota Abdul Latif Jameel Motors to offer on April 9th. General Manager) and Mr. Kazuma are evaluated across a range of and Lexus centers being Kodawari1 sales, service and spare parts, as well Shibata (Group Manager). Mr. Koji Ura, qualitative and quantitative business Certified and over 24 million hours as display approved used cars. Built on Abdul Latif Jameel has received the Department General manager, Service performance and customer serving our guests in their the principles of Abdul Latif Jameel’s ‘Gold Award’ every year since 2010, Management Division. Mr. Motoyuki service metrics. ownership experience. ‘Guest First’ approach, the showrooms while its partnership with Toyota in Yanai, Manager of Service Management will provide a world-class customer Saudi Arabia has flourished for more Division and TMC Jeddah Liaison Abdul Latif Jameel continues to invest Abdul Latif Jameel Land has completed experience. Final touches are being put to the new facility in than 60 years. Officer – were also present. in its Toyota guests and build on its two new state-of-the-art Toyota Hofuf (pictured) and Makkah Alomra

Mr. Takeshi Uchiyamada, Chairman of the Board of Directors Toyota Motor Corporation and Mohammed Abdul Latif Jameel, Chairman & Chief Executive Officer Abdul Latif Jameel, at the opening ceremony of Lexus Riyadh in 2016.

The Hofuf development stretches Hassan Jameel said: are, through a network of sales and built-up area of 41,450 m2, an area With on-site full body and paint repair, across 11,931m2. It includes a 12-car “Abdul Latif Jameel Motors services centers across Saudi Arabia.” equivalent to four soccer pitches. over 12,000 parts (most available showroom, 34 work bays, a service continues its efforts to provide the Providing our Riyadh customers same day and all in 24 hours) and reception, warehouse, workshop, best services to our customers, A 15,900m2 showroom in Makkah, with with unparalleled choice, the new 1,730 m2 of luxurious lounge areas, parts retail, and an external car and this center developed by 54 work bays, a 707m2 delivery building vehicle showroom can comfortably where customers can relax whilst lot suitable for 22 Toyota and Lexus Abdul Latif Jameel Land feature an and an external car lot for up to 54 accommodate 20 vehicles, and watching their vehicle being worked models. innovative construction model that Toyota and Lexus vehicles, has also offering the very best service on, Abdul Latif Jameel’s investment enables our guests to enjoy such a recently been completed. standards, the workshop has the into this exceptional center The 14-car showroom in Makkah unique experience. capacity to service up to demonstrates our strong commitment covers 15,900m2. It benefits from In May 2016, Abdul Latif Jameel 79 vehicles simultaneously and to the pursuit of better service and 54 work bays, a 707m2 delivery “The high-quality facilities in Hufof Motors inaugurated the world’s 160 a day. The center also includes facilities and to continuously exceed building, a service reception, are an example of the exceptional largest Lexus Center in Riyadh, Saudi a secondary showroom with a our guests’ expectations. warehouse, workshop, parts retail, emphasis Abdul Latif Jameel places Arabia. Located on the Capital’s dedicated space for 15 Lexus certified and an external car lot suitable for on furthering our customers’ and Northern Ring Road, the new facility pre-owned vehicles and customer 54 Toyota and Lexus models. clients’ experience, wherever they has a footprint of 26,364 m2 and a parking for over 100 visitors.

1 kodawari (こだわり) The two related concepts [Kodawari and Komakai] result in a form of meticulous attention to detail and fierce dedication to quality that produces a 360 degree approach taking into account all aspects of a product or service in order to offer an amazing experience from start to finish ultimately contributing to the success of the business.

© Abdul Latif Jameel IPR Company Limited. All rights reserved. The Abdul Latif Jameel name, and the Abdul Latif Jameel logotype and pentagon-shaped graphic are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 34 Film Council, which aims to offer our citizens and residents, nor are improved life opportunities to tens The Abdul Latif Jameel Magazine year-round training programs for talent they in harmony with our prosperous of thousands of families across the Spring 2018 development, and provide a national economy… We will seek to offer a country. Officials also hope to retain fund for Saudi filmmakers1. variety of cultural venues – such as “money that Saudis currently spend libraries, arts and museums – as well on entertainment in trips to Dubai, A month earlier, Ahmad bin Aqeel as entertainment possibilities to suit Bahrain and elsewhere”5. al-Khatib, the head of the General tastes and preferences. These projects Entertainment Authority, outlined the will also contribute to our economy It was fitting that Black Panther, the country’s plans to invest US$ 64 billion and will result in the creation of many highest grossing film of 2018, was in the entertainment sector “over the job opportunities. chosen as the one to open the cinema coming decade”2. in the King Abdullah Financial District. By 2030, approximately 350 cinemas, The symbolism of reopening Saudi Other changes are also outlined in with a total of 2,500 screens, are set to Arabia’s cinemas with one of the world’s Vision 2030, including the ambition to open across Saudi Arabia. This is forecast biggest blockbusters chimes with the more than double current household to generate US$ 1 billion in annual ticket country’s ambitious plans to develop spending on cultural and entertainment sales revenue, immediately elevating the country as a global center for trade activities, from 2.9% to 6% by 2030. Saudi Arabia to one of the biggest movie and investment. 3 Vision 2030 states: markets in the world .

“We consider culture and The reintroduction of commercial entertainment indispensable to our cinemas in Saudi Arabia is also set to quality of life. We are well aware reap significant societal rewards. that the cultural and entertainment The revitalized sector is set to provide opportunities currently available do 30,000 permanent jobs and 130,000 4 not reflect the rising aspirations of temporary jobs by 2030 , bringing Curtains rise on Saudi Arabian cinema

At a glittering event sponsored by The screening, which was the first demographics of Saudi Arabia mean Abdul Latif Jameel Motors Lexus, cinema showing in Saudi Arabia since the entertainment industry offers a ripe Saudi Arabia re-launched cinema after 1979, precedes the re-introduction of opportunity to drive significant change. a 35-year absence in April when invited commercial cinemas from May 2018. dignitaries, government officials and The move is part of the wider social and While the public are now free to attend the industry specialists were welcomed economic reforms being advanced by first commercial cinemas in the country to a special screening of the Marvel His Highness Crown Prince Mohammed for more than three decades, a series Studios’ blockbuster movie Black bin Salman as part of the country’s Vision of wider reforms have also been made Panther in Riyadh. 2030 development plan. to encourage the development of the country’s film and entertainment industry. With a growing population of more than 32 million people, of which more In March 2018, Saudi Arabia’s General than half are under 30, the changing Culture Authority launched the Saudi

1 Saudi Arabia Establishes Film Council To Develop Local, Sustainable Industry, Deadline, 20 March 2018 2 Saudi Arabia to spend billions on expanding entertainment sector, The Guardian, 23 February 2018 3 Movie tickets solid in 15 minutes in Saudi Arabia, Gulf News, 21 April 2018 4 Movie tickets solid in 15 minutes in Saudi Arabia, Gulf News, 21 April 2018 5 Saudi Arabia ushers in new cinema era with VIP screening of Black Panther, The National, 18 April 2018

Shortlist revealed for Jameel Prize 5 Events round-up Here’s a brief look at some of the upcoming business events in the region.

Architecture, painting and fashion Tristram Hunt, V&A Director, said: the Museum of Contemporary Art in design are among the disciplines “The Jameel Prize continues to gain Toronto; and Ghulam Mohammad, represented by the eight finalists momentum. This – the fifth edition of the winner of Jameel Prize 4. shortlisted for the Jameel Prize 5 at the Prize – has attracted nearly 400 the Victoria & Albert Museum (V&A), nominations from around the world The Jameel Prize is an international in partnership with Art Jameel. and, for the first time, the shortlist award for contemporary art and MENA New Energy 2018 Future Cities Show – Dubai, UAE Jeddah Economic Forum – Jeddah, features work from Bangladesh, design inspired by Islamic tradition. Dubai, UAE April 9-11, 2018 Saudi Arabia The winner of the £25,000 prize, which Bahrain and Jordan. April 24-25, 2018 http://www.futurecitiesshow.com/ April 15-16, 2018 is awarded every two years, will be Listen to the story of Jameel Prize http://events.newenergyupdate. Leaders from different industries http://www.jef.org.sa/ announced on June 27, 2018. “This year’s outstanding shortlist Resident Artist - Noor Ali: com/mena/ will gather at the Dubai World Organized by the Jeddah Chamber displays real diversity; the judges Roberto de Diego Arozamena, CEO Trade Centre to discuss and of Commerce in partnership with The shortlisted artists are: Kamrooz found beauty, spirituality, complexity, of Abdul Latif Jameel Energy, will showcase solutions for a smart, the Gulf Research Center, this event Aram, Hayv Kahraman, Hala Kaiksow, humor and humanity. The V&A is be one of the key speakers at this sustainable future. Delegates will focus on “the strategic execution Mehdi Moutashar, naqsh collective, delighted to continue its partnership year’s MENA New Energy event. With include environmentalists, energy of four major themes of Saudi Younes Rahmoun, Wardha Shabbir, and with Art Jameel in recognition of Saudi Arabia making major strides in consultants, bankers, builders, Vision 2030” – national industrial Marina Tabassum. the extraordinary contemporary its solar photovoltaic pipeline, this developers, architects, investors, and development and logistics, the artists and designers inspired by conference brings together MENA’s healthcare practitioners. Public Investment Fund and tourism, The work of all eight artists will feature Islamic tradition.” leading CEOs and government enriching the Hajj and Umrah in an exhibition from June 28, 2018, figures for an unmissable two days. experience, and improving quality until November 25, 2018, at the V&A in Hunt chaired the judging panel, which of life. London, before embarking on a global includes Salah Hassan from Cornell tour in 2019 – including the Jameel Arts University, New York; design historian Centre in Dubai. Tanya Harrod; November Paynter from