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Rinn Hirotsu Design Contents RINN HIROTSU DESIGN CONTENTS KEY me student work product transportation trend cmf ux/ui RESUME 3 ABOUT 4 WHERE I’VE BEEN 5 A.P. AGENTS 6 VESPA 26 FIERCE 34 DONATELLA 65 DISCONNECTIVITY 70 CHEVY 78 BUICK 94 RESCOPER 104 RINNDESIGN.COM | [email protected] | 808 250 4140 2 RINN HIROTSU DESIGN 90 S. ANGELL ST. #5 [email protected] PROVIDENCE, RI RINNDESIGN.COM 02906 808 250 4140 WORK SCHOOL SKILLS hasbro - strategic brands hasbro - action brands frontgate university of cincinnati 2D associate designer industrial design co-op industrial design co-op cincinnati, OH photoshop october 2018 - present aug 2017 - dec 2017 may 2015 - aug 2015 b.s. industrial design illustrator Working as an integral part of a super agile strategic Creating sketches, renderings, and deco specs Designed indoor and outdoor home decor and class of 2018 indesign team leveraging Hasbro’s vault brands to generate for licensed Marvel action figures, accessories, entertaining products for the core Frontgate line, lightroom incremental revenue for the company. Developed and playsets. Designing action toys for the Marvel Margaritaville license, and Donatella Arpaia holiday the leadershape institute brand story and concepts for Mr. Potato Head. Cinematic Universe, as well as established characters collection. Created fresh and unique items with Worked on brands including Littlest Pet Shop, Easy in the Marvel canon. personality, by utilizing understanding of each higher ground retreat center 3D Bake, Playskool, and Glo Worm. segment’s demographic and attitude . Took products winter 2011 solidworks rescoper from initial brainstorm through sketch ideation, final alias automotive design illustrations, specs, and sampling. art academy of cincinnati mudbox hasbro - adult games lead brand + ux designer oct 2016 - may 2017 fine arts portfolio intensive zbrush associate designer livewell collaborative summer 2010 keyshot october 2018 - january 2019 Established and evolved the identity of rescoper. industrial design co-op Developed new adult games to help build Hasbro’s com as the sole designer on a compact startup team. aug 2014 - dec 2014 gaming portfolio. Worked on a compact team to develop Executed UX/UI redesign, brand creation, and graphic sycamore high school office card-based games to break into the Adult Games space. asset development. Worked directly with the CEO Executed design research, print design, paper cincinnati, OH word Moved quickly from concept to completed product to to design the company brand guide, logo refresh, prototyping, and presentations as a key member of a ensure topicality of product. Brought a licensed Monopoly class of 2011 powerpoint icon pack, web interface, and mobile app. Produced five-person design team. Developed print and web- product from concept to shelf during my short time on basic animations, infographics, and pitch decks to excel the games team. based products for the Hematology Division and CHECK communicate the capabilities and benefits of the web- Foster Care Clinic at Cincinnati Children’s Hospital typing speed: 110 wpm based tool. (CCHMC). Collaborated with teams at CCHMC, taking products from initial concept to final manufacturable rinn design, LLC prototype within a fast-tracked timeline (typically inside hasbro - nerf rebelle 14 weeks). freelance creative industrial design co-op 2016 - october 2018 jan 2016 - apr 2016 Provided freelance industrial design, graphic kao brands Worked as a part of the Product Design team for design, UX design, and consulting services to local package design co-op NERF and Super Soaker. Brought concepts from startups, agencies, and businesses. Clients include jan 2014 - apr 2014 initial brainstorm through ideation, rendering, spec, Hasbro, The Mars Agency, CoSynthesis LLC., Project model checks, and product testing. Worked alongside Created visualizations and designs for Package Birdhouse, and Analyzer 1. Completed pitch and Engineering, Branding, and Marketing teams to Engineering team. Worked with packaging and presentation decks, built brand guides, created create insight-focused and fun product designs. inCreative, assisting communication of ideas from the graphic assets and simple product designs. packaging department to the inCreative department. RINNDESIGN.COM | [email protected] | 808 250 4140 3 ABOUT ME HEY THERE! I’m Rinn, and I’m a toy and game designer at Hasbro (and a graduate of the Industrial Design program at the University of Cincinnati)! Over the past few years, I’ve discovered that the projects I’m most passionate about are inspired by trends and the user, and require in-depth brand understanding and styling - regardless of whether the project is an interface, product, or a form of transportation. Before I discovered industrial design, my first love was fashion. I’ve always loved to sew, and in my free time I like to make my own clothes. When I’m not accidentally creating a human pincushion out of myself, I love to get outside and go places; whether it’s with a yoga mat, on a motorcycle, or to an outdoor concert venue. I also happen to be a cat mom, a relentless black-wearer, and an avid cartoon watcher. If at any point you like what you see while browsing through my portfolio, my contact information is at the bottom of the page. Feel free to shoot me an email, text, bat signal, or a good old-fashioned phone call. *hair color subject to change RINNDESIGN.COM | [email protected] | 808 250 4140 4 WHERE I’VE BEEN TRAVELLED LIVED CURRENT RINNDESIGN.COM | [email protected] | 808 250 4140 5 RINNDESIGN.COM | [email protected] | 808 250 4140 6 RINNDESIGN.COM | [email protected] | 808 250 4140 7 RINNDESIGN.COM | [email protected] | 808 250 4140 8 RINNDESIGN.COM | [email protected] | 808 250 4140 9 RINNDESIGN.COM | [email protected] | 808 250 4140 10 RINNDESIGN.COM | [email protected] | 808 250 4140 11 RINNDESIGN.COM | [email protected] | 808 250 4140 12 RINNDESIGN.COM | [email protected] | 808 250 4140 13 RINNDESIGN.COM | [email protected] | 808 250 4140 14 RINNDESIGN.COM | [email protected] | 808 250 4140 15 RINNDESIGN.COM | [email protected] | 808 250 4140 16 RINNDESIGN.COM | [email protected] | 808 250 4140 17 RINNDESIGN.COM | [email protected] | 808 250 4140 18 RINNDESIGN.COM | [email protected] | 808 250 4140 19 RINNDESIGN.COM | [email protected] | 808 250 4140 20 RINNDESIGN.COM | [email protected] | 808 250 4140 21 RINNDESIGN.COM | [email protected] | 808 250 4140 22 RINNDESIGN.COM | [email protected] | 808 250 4140 23 RINNDESIGN.COM | [email protected] | 808 250 4140 24 RINNDESIGN.COM | [email protected] | 808 250 4140 25 + RINNDESIGN.COM | [email protected] | 808 250 4140 26 EFFORTLESSLY CHIC fun, classy, elegant and bold; the young at heart, at any age. classic silhouettes, structure, and balance showcase the personality and lifestyle of the rider. refined but still real, polished but still playful. vibrantly, simply, effortlessly chic. RINNDESIGN.COM | [email protected] | 808 250 4140 27 A NEW COLLABORATION + introducing a collaboration between two iconic design studios to design and manufacture a city scooter for the modern european city-dweller. The lifestyles of the vespa rider and carolina herrera wearer have much in common, from daily style to personal flair. RINNDESIGN.COM | [email protected] | 808 250 4140 28 carolina herrera gracefully treads the balance between classic and new, with impeccable tailoring and fit. the BRAND EXPLORATION brand is the perfect expression of modern classic, in the worlds of both ready-to-wear and couture. with flattering, CLASSY / ELEGANT / BOLD timeless cuts, and elegant silhouettes, carolina herrera caters to a woman who has a strong identity and an impeccable sense of style. RINNDESIGN.COM | [email protected] | 808 250 4140 29 DESIGN CONSIDERATIONS COMPACT FORM ELECTRICAL CHARGING RETRO INSPIRED the modern city girl doesn’t compromise style for efficiency. why compromise when you can have both? A compact scooter is the perfect way for her to move around the city and through her busy life with personality and poise. An electric vehicle preserves the vibrant world she creates for herself. Classic vespa design language fits her stylish spark and lifestyle. RINNDESIGN.COM | [email protected] | 808 250 4140 30 KEY SKETCH WATERCOLOR ILLUSTRATION PHOTOSHOP RENDERING fun, classy, elegant and bold; the young at heart, at any age. classic silhouettes, structure, and balance showcase the personality SKETCH DEVELOPMENT and lifestyle of the rider. refined but still real, polished but still playful. vibrantly, simply, effortlessly chic. RINNDESIGN.COM | [email protected] | 808 250 4140 31 digitally sculpted in autodesk mudbox powder print PHYSICAL MODEL plastic print RINNDESIGN.COM | [email protected] | 808 250 4140 32 RINNDESIGN.COM | [email protected] | 808 250 4140 33 RIDE MOTO GEAR FOR THE MODERN ROAD WARRIOR. RINN HIROTSU RINNDESIGN.COM | [email protected] | 808 250 4140 34 INTENT RECLAIMING THE ROAD THIS IS HOW MOTORCYCLE CULTURE VIEWS WOMEN. Sexism and objectification are deeply engrained in motorcycle culture; women are more often seen as ornaments or decorations for men’s bikes, rather than powerful, strong riders themselves. RINNDESIGN.COM | [email protected] | 808 250 4140 35 INTENT RECLAIMING THE ROAD THIS IS HOW WOMEN WHO RIDE VIEW THEMSELVES. Even though they only make up 14% of all motorcyclists, women who ride want to be viewed as equals to the men on the road. They choose riding gear and apparel that matches their lifestyle, bike style, and their riding needs. RINNDESIGN.COM | [email protected] | 808 250 4140 36 RESEARCH ISSUES WITH WOMEN’S GEAR OFFERINGS MEN’S GEAR ONLY FEMALE RIDER, MALE GAZE SHRINK IT + PINK IT RINNDESIGN.COM | [email protected] | 808 250 4140 37 RESEARCH A DRASTIC DIVIDE Most motorcycle gear available to women today falls into the following two categories: RETRO-REFERENTIAL OVERLY ‘FEMINIZED’ RINNDESIGN.COM | [email protected] | 808 250 4140 38 RESEARCH A DRASTIC DIVIDE EXPECTED PREDICTABLE Though they do offer definitive ‘looks,’ these styles hardly provide progressive options to today’s riders.
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