Rinn Hirotsu Design Contents

RINN HIROTSU DESIGN CONTENTS

KEY me student work product transportation trend cmf ux/ui

RESUME 3 ABOUT 4 WHERE I’VE BEEN 5 A.P. AGENTS 6 VESPA 26 FIERCE 34 DONATELLA 65 DISCONNECTIVITY 70 CHEVY 78 BUICK 94 RESCOPER 104

RINNDESIGN.COM | [email protected] | 808 250 4140 2 RINN HIROTSU DESIGN

90 S. ANGELL ST. #5 [email protected] PROVIDENCE, RI RINNDESIGN.COM 02906 808 250 4140

WORK SCHOOL SKILLS hasbro - strategic brands hasbro - action brands frontgate university of cincinnati 2D associate designer industrial design co-op industrial design co-op cincinnati, OH photoshop october 2018 - present aug 2017 - dec 2017 may 2015 - aug 2015 b.s. industrial design illustrator

Working as an integral part of a super agile strategic Creating sketches, renderings, and deco specs Designed indoor and outdoor home decor and class of 2018 indesign team leveraging Hasbro’s vault brands to generate for licensed Marvel action figures, accessories, entertaining products for the core Frontgate line, lightroom incremental revenue for the company. Developed and playsets. Designing action toys for the Marvel Margaritaville license, and Donatella Arpaia holiday the leadershape institute brand story and concepts for Mr. Potato Head. Cinematic Universe, as well as established characters collection. Created fresh and unique items with Worked on brands including Littlest Pet Shop, Easy in the Marvel canon. personality, by utilizing understanding of each higher ground retreat center 3D Bake, Playskool, and Glo Worm. segment’s demographic and attitude . Took products winter 2011 solidworks rescoper from initial brainstorm through sketch ideation, final alias automotive design illustrations, specs, and sampling. art academy of cincinnati mudbox hasbro - adult games lead brand + ux designer oct 2016 - may 2017 fine arts portfolio intensive zbrush associate designer livewell collaborative summer 2010 keyshot october 2018 - january 2019 Established and evolved the identity of rescoper. industrial design co-op Developed new adult games to help build Hasbro’s com as the sole designer on a compact startup team. aug 2014 - dec 2014 gaming portfolio. Worked on a compact team to develop Executed UX/UI redesign, brand creation, and graphic sycamore high school office card-based games to break into the Adult Games space. asset development. Worked directly with the CEO Executed design research, print design, paper cincinnati, OH word Moved quickly from concept to completed product to to design the company brand guide, logo refresh, prototyping, and presentations as a key member of a ensure topicality of product. Brought a licensed Monopoly class of 2011 powerpoint icon pack, web interface, and mobile app. Produced five-person design team. Developed print and web- product from concept to shelf during my short time on basic animations, infographics, and pitch decks to excel the games team. based products for the Hematology Division and CHECK communicate the capabilities and benefits of the web- Foster Care Clinic at Cincinnati Children’s Hospital typing speed: 110 wpm based tool. (CCHMC). Collaborated with teams at CCHMC, taking products from initial concept to final manufacturable rinn design, LLC prototype within a fast-tracked timeline (typically inside hasbro - nerf rebelle 14 weeks). freelance creative industrial design co-op 2016 - october 2018 jan 2016 - apr 2016 Provided freelance industrial design, graphic kao brands Worked as a part of the Product Design team for design, UX design, and consulting services to local package design co-op NERF and Super Soaker. Brought concepts from startups, agencies, and businesses. Clients include jan 2014 - apr 2014 initial brainstorm through ideation, rendering, spec, Hasbro, The Mars Agency, CoSynthesis LLC., Project model checks, and product testing. Worked alongside Created visualizations and designs for Package Birdhouse, and Analyzer 1. Completed pitch and Engineering, Branding, and Marketing teams to Engineering team. Worked with packaging and presentation decks, built brand guides, created create insight-focused and fun product designs. inCreative, assisting communication of ideas from the graphic assets and simple product designs. packaging department to the inCreative department.

RINNDESIGN.COM | [email protected] | 808 250 4140 3 ABOUT ME

HEY THERE!

I’m Rinn, and I’m a toy and game designer at Hasbro (and a graduate of the Industrial Design program at the University of Cincinnati)! Over the past few years, I’ve discovered that the projects I’m most passionate about are inspired by trends and the user, and require in-depth brand understanding and styling - regardless of whether the project is an interface, product, or a form of transportation.

Before I discovered industrial design, my first love was fashion. I’ve always loved to sew, and in my free time I like to make my own clothes. When I’m not accidentally creating a human pincushion out of myself, I love to get outside and go places; whether it’s with a yoga mat, on a motorcycle, or to an outdoor concert venue. I also happen to be a cat mom, a relentless black-wearer, and an avid cartoon watcher.

If at any point you like what you see while browsing through my portfolio, my contact information is at the bottom of the page. Feel free to shoot me an email, text, bat signal, or a good old-fashioned phone call.

*hair color subject to change

RINNDESIGN.COM | [email protected] | 808 250 4140 4 WHERE I’VE BEEN TRAVELLED LIVED CURRENT

RINNDESIGN.COM | [email protected] | 808 250 4140 26 EFFORTLESSLY CHIC fun, classy, elegant and bold; the young at heart, at any age. classic silhouettes, structure, and balance showcase the personality and lifestyle of the rider. refined but still real, polished but still playful. vibrantly, simply, effortlessly chic.

RINNDESIGN.COM | [email protected] | 808 250 4140 27 A NEW COLLABORATION

introducing a collaboration between two iconic design studios to design and manufacture a city scooter for the modern european city-dweller. The lifestyles of the vespa rider and carolina herrera wearer have much in common, from daily style to personal flair.

RINNDESIGN.COM | [email protected] | 808 250 4140 28 carolina herrera gracefully treads the balance between classic and new, with impeccable tailoring and fit. the BRAND EXPLORATION brand is the perfect expression of modern classic, in the worlds of both ready-to-wear and couture. with flattering, CLASSY / ELEGANT / BOLD timeless cuts, and elegant silhouettes, carolina herrera caters to a woman who has a strong identity and an impeccable sense of style.

RINNDESIGN.COM | [email protected] | 808 250 4140 29 DESIGN CONSIDERATIONS

COMPACT FORM ELECTRICAL CHARGING RETRO INSPIRED

the modern city girl doesn’t compromise style for efficiency. why compromise when you can have both? A compact scooter is the perfect way for her to move around the city and through her busy life with personality and poise. An electric vehicle preserves the vibrant world she creates for herself. Classic vespa design language fits her stylish spark and lifestyle.

RINNDESIGN.COM | [email protected] | 808 250 4140 30 KEY SKETCH WATERCOLOR ILLUSTRATION PHOTOSHOP RENDERING

fun, classy, elegant and bold; the young at heart, at any age. classic silhouettes, structure, and balance showcase the personality SKETCH DEVELOPMENT and lifestyle of the rider. refined but still real, polished but still playful. vibrantly, simply, effortlessly chic.

RINNDESIGN.COM | [email protected] | 808 250 4140 31 digitally sculpted in autodesk mudbox powder print PHYSICAL MODEL plastic print

RINNDESIGN.COM | [email protected] | 808 250 4140 32 RINNDESIGN.COM | [email protected] | 808 250 4140 33 RIDE

MOTO GEAR FOR THE MODERN ROAD WARRIOR.

RINN HIROTSU

RINNDESIGN.COM | [email protected] | 808 250 4140 34 INTENT

RECLAIMING THE ROAD

THIS IS HOW MOTORCYCLE CULTURE VIEWS WOMEN.

Sexism and objectification are deeply engrained in motorcycle culture; women are more often seen as ornaments or decorations for men’s bikes, rather than powerful, strong riders themselves.

RINNDESIGN.COM | [email protected] | 808 250 4140 35 INTENT

RECLAIMING THE ROAD

THIS IS HOW WOMEN WHO RIDE VIEW THEMSELVES.

Even though they only make up 14% of all motorcyclists, women who ride want to be viewed as equals to the men on the road. They choose riding gear and apparel that matches their lifestyle, bike style, and their riding needs.

RINNDESIGN.COM | [email protected] | 808 250 4140 36 RESEARCH

ISSUES WITH WOMEN’S GEAR OFFERINGS

MEN’S GEAR ONLY FEMALE RIDER, MALE GAZE SHRINK IT + PINK IT

RINNDESIGN.COM | [email protected] | 808 250 4140 37 RESEARCH

A DRASTIC DIVIDE

Most motorcycle gear available to women today falls into the following two categories:

RETRO-REFERENTIAL OVERLY ‘FEMINIZED’

RINNDESIGN.COM | [email protected] | 808 250 4140 38 RESEARCH

A DRASTIC DIVIDE

EXPECTED PREDICTABLE

Though they do offer definitive ‘looks,’ these styles hardly provide progressive options to today’s riders.

RINNDESIGN.COM | [email protected] | 808 250 4140 39 MARKET OPPORTUNITY

DISCOVERING UNTOUCHED MARKET SPACE

LOOKING FORWARD, NOT BACK LESS STEREOTYPICALLY ‘GIRLY’

NEW BRAND OPPORTUNITY

RINNDESIGN.COM | [email protected] | 808 250 4140 40 PROBLEM STATEMENT

GEAR OPTIONS FOR WOMEN WHO RIDE ARE SEVERELY LIMITED, PERPETUATE STEREOTYPES, OR ARE HEAVILY RETRO-REFERENTIAL.

Female motorcycle riders may be outnumbered seven to one on the road, but the population is on the rise. Male motorcyclists tend to be born into the culture; most women in the moto scene have chosen it by way of empowered choice. These women deserve to wear gear that reflects that empowerment and looks to a new era of riding: free from pink graphic overload, and without relying on the aesthetic of ‘the good old days.’

RINNDESIGN.COM | [email protected] | 808 250 4140 41 DESIGN BRIEF

LINE COMPONENTS

ARMORED JACKET FULL-FACE HELMET

ARMORED GLOVES KEVLAR - LINED PANTS

REINFORCED BOOTS

RINNDESIGN.COM | [email protected] | 808 250 4140 42 BRAND DEVELOPMENT

VISUAL BRANDING INSPIRATION

MINIMALIST / CLEAN / ICONIC

RINNDESIGN.COM | [email protected] | 808 250 4140 43 BRAND DEVELOPMENT

AESTHETIC INSPIRATION

SLEEK / GEOMETRIC / TACTILE

RINNDESIGN.COM | [email protected] | 808 250 4140 44 BRAND DEVELOPMENT

CULTURAL INSPIRATION

FIERCE / RESILIENT / POWERFUL

RINNDESIGN.COM | [email protected] | 808 250 4140 45 DESIGN STATEMENT

CUMULATIVE BRAND ASPIRATION

MINIMALIST GEOMETRIC POWERFUL

MODERN ROAD WARRIOR

RINNDESIGN.COM | [email protected] | 808 250 4140 46 BRAND

SKETCH IDEATION

RINNDESIGN.COM | [email protected] | 808 250 4140 47 BRAND

DIGITAL IDEATION

RINNDESIGN.COM | [email protected] | 808 250 4140 48 BRAND

BRAND REFINEMENT

BRANDMARK ICON

RINNDESIGN.COM | [email protected] | 808 250 4140 49 DELIVERABLES

LINE COMPONENTS

SUIT ACCESSORIES

JACKET PANT BOOT GLOVE HELMET

ARMORED/ shoulder hip outer ankle knuckles jaw REINFORCED AREAS spine/back knee inner ankle wrist temple chest shin shift zone thumb elbow/forearm toe

RINNDESIGN.COM | [email protected] | 808 250 4140 50 IDEATION

SUIT GRAPHIC EXPLORATION

RINNDESIGN.COM | [email protected] | 808 250 4140 51 IDEATION

SUIT GRAPHIC REFINEMENT

RINNDESIGN.COM | [email protected] | 808 250 4140 52 IDEATION

MOTO BOOT EXPLORATION

RINNDESIGN.COM | [email protected] | 808 250 4140 53 IDEATION

MOTO BOOT REFINEMENT

RINNDESIGN.COM | [email protected] | 808 250 4140 54 IDEATION

MOTO GLOVE EXPLORATION

RINNDESIGN.COM | [email protected] | 808 250 4140 55 IDEATION

MOTO GLOVE REFINEMENT

RINNDESIGN.COM | [email protected] | 808 250 4140 56 IDEATION

HELMET EXPLORATION

RINNDESIGN.COM | [email protected] | 808 250 4140 57 IDEATION

HELMET REFINEMENT

RINNDESIGN.COM | [email protected] | 808 250 4140 58 BOOT UP.

RINNDESIGN.COM | [email protected] | 808 250 4140 59 LET’S ROLL.

RINNDESIGN.COM | [email protected] | 808 250 4140 60 TURN HEADS.

RINNDESIGN.COM | [email protected] | 808 250 4140 61 PRODUCTION + SPEC

COLORS MATERIALS

NICKEL FIERCE BONDED HEAVYWEIGHT PEBBLED NYLON BALLISTIC NYLON LEATHER THREAD

STEEL WIND OPAQUE VULCANIZED 100% POLYCARBONATE RUBBER POLYESTER WICKING KNIT

CARBON CHARGE 420J2 POLYSTYRENE BA SERIES GLOSS STAINLESS FOAM SILKSCREEN INK STEEL

GUNMETAL POWER CARBON TRANSLUCENT CLEAR COAT FIBER POLYCARBONATE

RINNDESIGN.COM | [email protected] | 808 250 4140 62 PRODUCTION + SPEC

FLATS

BOOT GLOVE HELMET

RINNDESIGN.COM | [email protected] | 808 250 4140 63 RIDE

RINNDESIGN.COM | [email protected] | 808 250 4140 64 +

CORINNEHIROTSU.COMRINNDESIGN.COM | [email protected] | [email protected] | 808 250 4140 65 CREATE PRESENT ENTERTAIN

Donatella Arpaia is an American restaurateur and a television personality with regular appearances on The Food Network. Arpaia is a regular judge on The Food Network’s Iron Chef America and The Next Iron Chef.

Working in collaboration with Frontgate, industry-leading furniture, housewares, and entertaining brand, Donatella presents her vision for holiday entertaining.

RINNDESIGN.COM | [email protected] | 808 250 4140 66 Donatella’s Signature Style RUSTIC MEETS GLAM

Donatella Arpaia’s personal style balances glamorous finishes and bold metallics with sleek minimalism and rustic texture. For her holiday collection with Frontgate, Donatella wanted to create a refined entertaining collection infused with her own personality, style, and flair.

RINNDESIGN.COM | [email protected] | 808 250 4140 67 DINNER inspired by the branches of trees and with an allusion ORGANIC to the Japanese practice of ‘kintsugi’ or ‘kintsukuroi,’ a cracked gold pattern meanders around the rim, framing the entrée. TEXTURE,

SALAD LUXE drawing from the texture of bark and age rings, a radial crackle pattern rims the salad plate, encircling the FINISH presentation of food.

CANAPÉ Donatella requested that the dinner and canape plates have the same design for a more minimal composition. She also requested that the *Rendered in center of the plates be left Interpreting Donatella’s vision and personal Adobe Illustrator white, to showcase the food. style into a dinnerware set for the holidays

RINNDESIGN.COM | [email protected] | 808 250 4140 68 GOLD PLATED

Featured in the November 2015 Frontgate catalog, Frontgate.com, and ‘home + style’ blog postings. The set is one integral part of Donatella’s holiday tablescape, amidst luxe gold beads and embroidery. This plate set can be purchased at Frontgate.com.

RINNDESIGN.COM | [email protected] | 808 250 4140 69 DISCONNECTIVITY an exploration in lifestyle, trend, product, and transportation

RINNDESIGN.COM | [email protected] | 808 250 4140 70 ONE TREND/TWO BRANDS in response to the over-saturation of social media and technology in daily life, a new tribe has emerged: one that wants to disconnect more now than ever before.

RINNDESIGN.COM | [email protected] | 808 250 4140 71 CHEVY BUICK

a high-tech hiking a semi-autonomous one- companion land drone seater car interior that helps the adventurer facilitates disconnecting fully immerse in nature in multiple ways

RINNDESIGN.COM | [email protected] | 808 250 4140 72 DISCONNECTIVITY: TREND REPORT

TREND REPORT/ ANTI-INSTA Social media is becoming the framework on which we build our relationships, reputations, and reality. We have trained ourselves to curate an image for the public eye, documenting our artificially interesting lives; and in turn, we receive artificial interest from our peers and followers.

As a result, a counter-culture is emerging: a culture that refuses to follow, and finds more fulfillment in turning away from the shallow facade of social media in favor of real, authentic experiences and human connection. The anti-insta community utilizes the internet of things to aid in their disconnection, rather than using it to brag about their life experiences.

RINNDESIGN.COM | [email protected] | 808 250 4140 73 DISCONNECTIVITY: TREND REPORT

TREND DRIVERS

NEED FOR FEED The social media masses share everything about their lives, and LEAVING FACEBOOK FOR GOOD want to know everything about what everyone is doing at all times.

VR/AR DEVELOPMENTS Technology in virtual and augmented reality is advancing, and the VACATIONS FROM SOCIAL MEDIA need for real human interaction is becoming less of a priority

INSTA - ADVERTISING IT’S NOT People want to buy into the celebrity lifestyles they see on social ANTI - OVERSHARING media, traditional advertising is losingeffectiveness, as consumers YOUR look to their peers instead. DIARY

SELFIE-LOATHING Psychologically, those who obsess over social media have a tendency to THE RISE OF SNAPCHAT become obsessed with the lives they don’t have, resulting in extreme jealousy and in some cases, depression. TREND MANIFESTATIONS

RINNDESIGN.COM | [email protected] | 808 250 4140 74 DISCONNECTIVITY: TREND REPORT

OPPORTUNITY

COUNTERING HYPER-CONNECTIVITY

As society becomes more connected, some individuals are choosing to opt out, or to slowly share less. By only viewing our lives through the lens of social media, we pass up real-life opportunity for adventure.

As we move towards a life without filters, the way we use technology will shift. Instead of promoting superficiality, technology will become a tool in the quest to live more authentically, and experiencing our lives without the ulterior motive of getting likes and follows.

RINNDESIGN.COM | [email protected] | 808 250 4140 75 DISCONNECTIVITY: TREND REPORT

PROBLEM STATEMENT/ DISCONNECTIVITY

design to allow the user to fully immerse in nature and adventure, using innovative materials and technology. technology is advancing, and it isn’t leaving anytime soon - how can we utilize technological and material advances to our advantage while we also attempt to disconnect?

RINNDESIGN.COM | [email protected] | 808 250 4140 76 DISCONNECTIVITY: TREND REPORT

TREND TRIBE

counter-culture to hyper-connected societal pattern driven towards an authentic connection with nature appreciates simplicity, convenience, and utility active lifestyle, lives for quality of experiences

RINNDESIGN.COM | [email protected] | 808 250 4140 77 CHEVY BUICK

a high-tech hiking a semi-autonomous one- companion land drone seater car interior that helps the adventurer facilitates disconnecting fully immerse in nature in multiple ways

RINNDESIGN.COM | [email protected] | 808 250 4140 78 2025 VERTEX COMPANION DRONE

RINNDESIGN.COM | [email protected] | 808 250 4140 79 DISCONNECTIVITY: CHEVY

FIND NEW ROADS

chevrolet’s commitment to adventure and discovery resonates with a young, nomadic population. Rather than shunning technology, those with the desire to venture out into nature can use technology to get to where they need to go.

RINNDESIGN.COM | [email protected] | 808 250 4140 80 DISCONNECTIVITY: CHEVY

CHALLENGE design a GM- branded drone

TREND INSIGHT use technology to help the user disconnect from the stress of everyday connectivity and media oversaturation 2015

RINNDESIGN.COM | [email protected] | 808 250 4140 81 DISCONNECTIVITY: CHEVY

CHEVY / FIND NEW ROADS

adventure is out there rugged yet refined, chevy appeals to both city-dwellers and country livers, with styling that’s utilitarian and universal

RINNDESIGN.COM | [email protected] | 808 250 4140 82 DISCONNECTIVITY: CHEVY

a camping and adventuring companion drone that adapts to all terrain, investigates CONCEPT / potential campsites, and protects the user when necessary

DESIGN OBJECTIVES agility / multiple modes to traverse different terrain types multifunctional abilities - can’t be single-use or single-purpose offer some form of companionship to the user interaction with tech interface optional

RINNDESIGN.COM | [email protected] | 808 250 4140 83 DISCONNECTIVITY: CHEVY

a camping and adventuring companion drone that adapts to all terrain, investigates IDEATION / potential campsites, and protects the user when necessary

RINNDESIGN.COM | [email protected] | 808 250 4140 84 DISCONNECTIVITY: CHEVY

IDEATION / DRONE MODES

TRAIL MODE CRAWLER MODE DEFENSE MODE

magnetic tread rolls on exterior of for rough terrain or in case of natural threat, aggressive track for smooth roads and trails uneven pavement stance and expanded body panels

RINNDESIGN.COM | [email protected] | 808 250 4140 85 DISCONNECTIVITY: CHEVY

CRAWLER LEG / TREAD CONVERSION

GPS, BATTERY, AND MEMORY CARD FOR CAMERAS UNDER REMOVABLE PANEL

PANEL LIFTS AND SLIDES BACKWARD TO RELEASE MICRO-DRONE

THREE MOUNTED CAMERAS TAKE IN PANORAMIC VIEW OF LANDSCAPE FOR GREATER VISIBILITY

ON-BOARD MICRO-DRONE SCOUT

RINNDESIGN.COM | [email protected] | 808 250 4140 86 DISCONNECTIVITY: CHEVY

ACCESSORIES + COMPONENT FEATURES

SOLAR PANELS CHARGE DRONE WEARABLE TECH

TRANSPORTATION OF DRONE INTEGRATED TIE-DOWN HANDLES SECURE HIKING PACK TO DRONE

RINNDESIGN.COM | [email protected] | 808 250 4140 87 DISCONNECTIVITY: CHEVY

MATERIALS / COMPONENTS

SOLAR PANELS RECYCLED PLASTIC

RECYCLED ALUMINUM FRAME

CLUSTERED LED HEADLIGHT

RECYCLED PLASTIC SKID PLATE RECYCLED RUBBER TREAD

TRAIL MODE

RINNDESIGN.COM | [email protected] | 808 250 4140 88 DISCONNECTIVITY: CHEVY

DESIGNED FOR DISASSEMBLY / MAINTENANCE

STANDARD MACHINE SCREWS SMALL BODY PLATES no need to replace large, for ease of disassembly; no expensive parts when damaged special tools required

REPLACEABLE LEDS DURABLE MATERIALS extended lifetime of materials to standard/non-specialized LED bulbs encourage maintaining drone are easy to purchase and replace

ALL-TERRAIN MODE

RINNDESIGN.COM | [email protected] | 808 250 4140 89 DISCONNECTIVITY: CHEVY

DESIGNED FOR DISASSEMBLY / MAINTENANCE

SPECIALIZED PARTS chassis components specifically manufactured for the vertex are EXTRUDED ALUMINUM PARTS kept to a minimum, to both reduce production cost, and increase chassis components are recyclablilty of materials cheaply manufactured and individually replaceable

45/90 DEGREE CONNECTIONS

45 degree and right angle connections create triangulated strength, as well as allowing for the use of standard aluminum T-slot hardware

DEFENSE MODE

RINNDESIGN.COM | [email protected] | 808 250 4140 90 DISCONNECTIVITY: CHEVY

TEXTURES / PROCESSES

ANODIZED / CAST GLOSS / INJECTION MOLDED

MATTE / INJECTION MOLDED

DEFENSE MODE

MAIN COLORWAYS ACCENTS / TEXTURES

RINNDESIGN.COM | [email protected] | 808 250 4140 91 DISCONNECTIVITY: CHEVY

REGENERATIVE BRAKING INCREASED MANEUVERABILITY THREAT PROTECTION

CHEVY VERTEX ECO

A FEATURE IN EVERY MODE whether it’s carrying your pack on a solo hike or fending off natural threats, the CHEVY VERTEX ECO is designed to make your adventure feel safe and supported.

RINNDESIGN.COM | [email protected] | 808 250 4140 92 93 ECO

2015 RINNDESIGN.COM | [email protected] | 808 250 4140 SEMI-FINALIST VERTEX CHEVY 2025 CHEVY BUICK

a high-tech hiking a semi-autonomous one- companion land drone seater car interior that helps the adventurer facilitates disconnecting fully immerse in nature in multiple ways

RINNDESIGN.COM | [email protected] | 808 250 4140 94 DISCONNECTIVITY: BUICK

CHALLENGE design a semi-autonomous vehicle interior for the future megacity that allows the driver/passenger to both find serenity within the city, and adventure outside of it

RINNDESIGN.COM | [email protected] | 808 250 4140 95 DISCONNECTIVITY: BUICK

BUICK: REFINED LUXURY

designed for comfort and tranquility, buick vehicles and interiors are transportation with style. with a touch of cool, vibrant blue and soft, tactile materials, driving a buick is a premium experience that enhances and brings zen to daily life.

RINNDESIGN.COM | [email protected] | 808 250 4140 96 DISCONNECTIVITY: BUICK

THE FUTURE OF CITY DRIVING

AUTONOMY LIMITS COMPACT LOUNGE

the autonomous future city has its limits, and no city-living adventure seeker wants to live within the confines of the grid. autonomy is great for utilizing commute time, but compact cars are produced for economy, not luxury, and as a result, interiors are cramped, cheap, and claustrophobic. sometimes the driver just wants to disconnect; within the vehicle to get away from the city mentally, and utilizing the vehicle to get away from the grid physically.

RINNDESIGN.COM | [email protected] | 808 250 4140 97 DISCONNECTIVITY: BUICK

ZEN MODE ACTIVE MODE

commuting within the city while in autonomous mode calls for a lounge - inspired exploring outside the city limits and beyond the autonomous grid, the adventurous driver interior with a reclined seat, soft curves, and a placid color scheme. the interior requires cargo space for recreational gear, self-steering and driving abilities, and sporty should act as a cocoon - like space where the commuter can get work done, enjoy influences. active mode allows the driver to disconnect from the grid and pursue a more a cup of coffee, and disconnect from the city and all of its associated stressors. meaningful and authentic connection with the world around.

RINNDESIGN.COM | [email protected] | 808 250 4140 98 DISCONNECTIVITY: BUICK INTERIOR LAYOUT

ZEN MODE ACTIVE MODE

RINNDESIGN.COM | [email protected] | 808 250 4140 99 DISCONNECTIVITY: BUICK COLOR / MATERIAL / FINISH

SERENITY UTILITY ZEN - SPA - CALM ESCAPE - FLUIDITY - REVITALIZATION

TWO COLOR STORIES MERGE TO CREATE ONE COHESIVE THEME

DUALITY - BALANCE - SYNTHESIS

RINNDESIGN.COM | [email protected] | 808 250 4140 100 DISCONNECTIVITY: BUICK ZEN MODE

RINNDESIGN.COM | [email protected] | 808 250 4140 101 DISCONNECTIVITY: BUICK ACTIVE MODE

RINNDESIGN.COM | [email protected] | 808 250 4140 102 DISCONNECTIVITY: BUICK

halcyon adjective / denoting a period of time that was idyllically happy and peaceful. synonyms: happy, golden, idyllic, carefree, blissful, joyful, joyous, contented

RINNDESIGN.COM | [email protected] | 808 250 4140 103 RINNDESIGN.COM | [email protected] | 808 250 4140 104 A.I. powered project management that moves with you

rescoper is an online project management software equipped with artificial intelligence. it schedules your work for you, so you don’t waste time managing yourself, allowing you to be more efficient. rescoper is your personal assistant, calendar, and manager.

RINNDESIGN.COM | [email protected] | 808 250 4140 105 what they do vs. what we do

your input what you see your input what you see

Rescoper doesn’t just reflect your tasks, projects, and events back at you like other management tools do - Instead, it uses artificial intelligence to help organize your work, and your life. Rescoper’s A.I. does the work, so you don’t have to.

RINNDESIGN.COM | [email protected] | 808 250 4140 106 my role: designing the the rescoper brand for a better experience interface pitch deck advertisements landing pages

RINNDESIGN.COM | [email protected] | 808 250 4140 107 a fresh look for a fresh brand

BEFORE AFTER

RINNDESIGN.COM | [email protected] | 808 250 4140 108 logo the basics

definitions

Our logo is a representation of the focused 1. symbol productivity that rescoper offers its users. the “scope” icon in all colorways Here are some basic rules for using our logo:

Only show the logo in rescoper blue, gray, or white. 2. type Don’t alter, rotate, or modify the logo. the word “rescoper” rescoper.com Don’t surround the logo with other instances of itself. Don’t accessorize the logo with extra elements. Don’t use previous versions of the logo. 3. lock-up Follow the clear space guidance in this document. the combination of symbol and type Don’t capitalize “rescoper” in body text unless it’s the first word of a sentence. rescoper.com

1 + 2 + 3 = our brandmark the “scope” symbol in any of its versions, the type “rescoper” in one line, when used together in lock-up

RINNDESIGN.COM | [email protected] | 808 250 4140 109 logo our brandmark proportion lock-ups

The rescoper brandmark is a visual representation of our brand, and its visual integrity must Brandmark lock-ups must be upheld at all times. The brandmark must always appear in the proportions shown. always be presented as shown, in one of two It comprises of two elements: configurations: The Symbol The Type symbol + rescoper symbol + rescoper.com

rescoper.com

RINNDESIGN.COM | [email protected] | 808 250 4140 110 logo sizing + positioning clear space minimum size

Every instance of the rescoper brandmark must be given enough clear space. To ensure the logo maintains its visual impact, do not go any The proximity of any item to the rescoper brandmark must not be less than 1/3 smaller than 32 pixels tall. of the brandmark height. If necessary to use our branding assets in small format, use the symbol only, and do not go any smaller than 16 pixels tall. 32 px 16 px

3/3 5/3

RINNDESIGN.COM | [email protected] | 808 250 4140 111 logo color brandmark color incorrect usage

The rescoper logo is always blue, grey, or white. It must be legible and maintain the integrity of its form. do not use non-brandmark colors do not mix brandmark colors

When placing the logo over an image, always use the white version. do not apply gradients do not warp or skew brandmark For images with a light background, we suggest applying a 30-50% black tint to the entire image, or place a do not reverse symbol do not place shapes around symbol 80-90% black tinted rectangle over the image to maintain legibility of the white logo.

Never show the rescoper do not apply stroke to brandmark do not apply edge glows brandmark in black, or any other color.

do not apply patterns don’t use old brandmarks

don’t use old brandmarks seriously, don’t use old brandmarks

RINNDESIGN.COM | [email protected] | 808 250 4140 112 brand type

web print

36pt gotham medium 36pt gotham rounded 18pt gotham medium medium 12pt gotham book 12pt gotham light 18pt gotham rounded medium

12pt gotham book 12pt gotham rounded book “ ” 12pt gotham rounded light

12pt gotham rounded book “ ” Our typeface is bold, clean, and approachable - it establishes visual thread throughout For certain print applications, such as sales / pitch decks, our branding and allows our users to easily navigate through our interface. business cards, t-shirts, and printed documents, we use gotham rounded to echo our brandmark. For our brandmark type, we use gotham rounded medium. When necessary, you can use 0.25pt horizontal lines to For our web materials, we use gotham bold, medium, book, and light. divide the header text and the body text.

For quotes, use 14pt gotham book, with xpt quotation marks for emphasis. all text on rescoper.com and any associated brand materials is lowercase, with exceptions for acronyms.

RINNDESIGN.COM | [email protected] | 808 250 4140 113 brand color

codes applications

Our color profile is designed pantone 361 c pantone 325 c Proper application of to enhance and define a rescoper blue cmyk 70 2 100 0 cmyk 59 0 21 0 our primary brand colors rgb 83 180 72 rgb 90 198 206 pantone 292 c friendly, easy-to-use interface. hex 52b447 hex 5ac5cd includes but is not limited cmyk 63 31 0 0 rgb 93 152 209 to: brandmark, merchandise, Our primary brand shade hex 5d98d1 graphics, presentations, of rescoper blue is calming, pantone 258 c cmyk 54 81 0 0 printed documents, marketing 33% neutral, and approachable. rgb 136 80 160 materials, and ads. Basically, sign up pantone 367 c hex 8750a0 use rescoper blue wherever cmyk 31 0 100 0 The supplied accent colors rgb 188 214 49 you want to use it. are not to be applied to our hex bcd530 pantone 7437 c pantone cool grey 7 c cmyk 19 39 0 0 cmyk 0 0 0 50 brandmark, or used to color rgb 201 162 204 rgb 147 149 152 primary features. hex c9a2cb hex 939597 Application of our function ! ! 55% pantone 1325 c pantone 709 c colors is limited to type and 100% cmyk 4 26 100 0 cmyk 0 80 35 0 icons utilized in the rescoper. ! ! behind schedule rgb 244 189 25 rgb 240 91 120 - see how you can catch up hex f3bc18 hex f05a77 com interface.

cmyk 0 0 0 0 pantone 7577 c rgb 255 255 255 cmyk 7 62 87 0 hex ffffff rgb 229 154 59 pantone 1788 c hex e57c3a Our accent colors are only cmyk 1 99 83 0 rbg 235 32 55 used as project colors, and project c hex ea2037 pantone 3282 c used very minimally in our cmyk 85 26 54 6 front page web design as “call rgb 0 137 127 learn more hex 00887f to action” indicators.

primary brand colors functions accents

RINNDESIGN.COM | [email protected] | 808 250 4140 114 brand design elements

layout icons

All rectangular shapes in the separating line Our icons have been rescoper.com interface must projects 2px stroke developed using round, have a rounded corner with a left-aligned content friendly forms. 3px radius. 3px radius project a Any newly developed icons subtle centered drop shadow All drop-shadows should be progress must maintain the same centered on the element, with 55% graphic style. a maximum spread of 3px. time elapsed 100% Any stroke must be 3pt wide, The one exception to this behind schedule - see how you can catch up with rounded corners and rule is black-tinted shapes end caps. overlaying photos. If the icon itself doesn’t fill Content on rescoper.com and centered content out a square ratio, it must be all associated documents is 80% black tint placed inside of a 2pt circular always either left-aligned or no radius stroke of the same color. centered, never right-aligned.

Individual sections must be fully center- or left- aligned. Adjacent sections do not need to be aligned in the same manner as each other. centered title as you get your work done, your a.i. assistant... centered body content 3px button radius

stops you from getting overworked shows you what to work on next keeps you on track to meet deadlines

learn more

RINNDESIGN.COM | [email protected] | 808 250 4140 115 brand imagery photo selection application

Any selected photos should represent innovative, fresh, forward-thinking spaces. rescoper features pricingg et started for free login

Natural finishes and textures are preferred.

Top-views are preferred.

Photographs of meetings, Welcome back to collaboration, organization, and your workspace username execution of ideas are ideal. password

where dreams come true and log in the job gets done Avoid using photos that keep me logged in

forgot your username? include composition-dominant forgot your password? faces, messes, clutter, too many don’t have an account? register here colors, old technology, and post-it notes.

When utilized on rescoper.com, photos are only used in two places: our front pages, “above the fold,” and our user-uploaded profile images.

Images should not be used as graphic elements in the rescoper.com interface, or “below the fold” on our front pages (with the exception of descriptive screenshots of the interface’s functionality.)

RINNDESIGN.COM | [email protected] | 808 250 4140 116 interface dashboard

simplified tabs minimal and uncluttered with busy graphics redesigned icons designed to match the new rescoper brand

redesigned progress bars cleaned up + simplified for a simple, legible one- glance read

a pop of color accents of ‘rescoper blue’ and pop colors tie the reproportioned composition together key elements resized to draw the eye to the auto-scheduler

RINNDESIGN.COM | [email protected] | 808 250 4140 117 interface task modal

new project colors redesigned buttons brand colors utilized to clean, simple, intuitive help visually organize tasks and projects

simplified comment section stripped down and decluttered so the essentials remain details sidebar putting all of your task information in one convenient location

RINNDESIGN.COM | [email protected] | 808 250 4140 118 interface info modal

clean navigation all of the answers to your rescoper-related questions in one convenient location

streamlined content distraction-free layout

RINNDESIGN.COM | [email protected] | 808 250 4140 119 interface landing page design

RINNDESIGN.COM | [email protected] | 808 250 4140 120 try us out at rescoper.com

coming soon to mobile!

RINNDESIGN.COM | [email protected] | 808 250 4140 121 THANK YOU

RINN HIROTSU DESIGN

ADDITIONAL WORK SAMPLES AVAILABLE ON REQUEST

RINNDESIGN.COM | [email protected] | 808 250 4140 122