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Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore
ounting cc & A f M Patrick Sim, J Account Mark 2015, 4:3 o a l r a k e n Journal of Accounting & DOI: 10.4172/2168-9601.1000142 t r i n u g o J ISSN: 2168-9601 Marketing Review Article Open Access Painful Barbie in a Global Marketing Perspective Patrick Sim MM* Capital Advisors Partners Asia Pte Ltd, Singapore Abstract The essay discusses the American doll, Barbie within a global marketing perspective. It will summarize the main points of the case and explain how the material in the global marketing review relates to the case. The issues to be discussed will involve Mattel’s global marketing strategy for Barbie and its success. This will be negotiated with its brand strength as well as its icon status and how to create more marketing opportunities and turn the sales around in the US. These issues will also be taken from the perspective of the local Middle East culture when Mattel goes global in search for a befitting cultural nuance from its customers as well as seeking the perfect media response. The essay will also highlight the future suggestions for the product and the company. Keywords: Global marketing; Barbie branding; Sustainable efforts; Branding and key success factors for sustainable efforts Cultural nuance; Iconic marketing Mattel is a big, successful brand, which has good brand strength, Introduction financially and through its strong customer based loyalty. It can be analyzed that Mattel/Barbie must maintain these success factors and Global marketing strategy be sustainable in marketing efforts to be able to increase their future Global marketing as defined by Doyle [1] suggests “marketing on a opportunities:- worldwide scale reconciling or taking commercial advantage of global • Economies of scale in production and distribution; operational differences, similarities and opportunities in order to meet global objectives”. -
TOYS Balls Barbie Clothes Board Books-English and Spanish Books
TOYS Balls Ping Pong Balls Barbie clothes Ping Pong Paddles Board Books-English and Spanish Play Food and Dishes Books-English and Spanish Playskool KickStart Cribgym Busy Boxes Pool Stick Holder Colorful Rainsticks Pool Stick repair kits Crib Mirrors Pool sticks Crib Mobiles-washable (without cloth) Pop-up Toys Etch-A-Sketch Puzzles Fisher Price Medical Kits Rattles Fisher Price people and animals See-n-Say FisherPrice Infant Aquarium Squeeze Toys Infant Boppy Toddler Riding Toys Magna Doodle Toys that Light-up Matchbox Cars Trucks Musical Toys ViewMaster and Slides Nerf Balls-footballs, basketballs GAMES Battleship Life Scattergories Boggle Lotto Scattergories Jr. Boggle Jr. Lucky Ducks Scrabble Checkers Mancala Skipbo Cards Chess Mastermind Sorry Clue Monopoly Taboo Connect Four Monopoly Jr. Trivial Pursuit-90's Cranium Operation Trouble Family Feud Parchesi Uno Attack Guess Who Pictionary Uno Cards-Always Needed Guesstures Pictionary Jr Upwords Jenga Playing Cards Who Wants to Be a Millionaire Lego Game Rack-O Yahtzee ARTS AND CRAFTS Beads & Jewelry Making Kits Crayola Washable Markers Bubbles Disposable Cameras Children’s Scissors Elmer's Glue Coloring Books Fabric Markers Construction Paper-esp. white Fabric Paint Craft Kits Foam shapes and letters Crayola Colored Pencils Glitter Crayola Crayons Glitter Pens Glue Sticks Play-Doh tools Journals Scissor w/Fancy edges Letter Beads Seasonal Crafts Model Magic Sizzex Accessories Paint Brushes Stickers Photo Albums ScrapBooking Materials Plain White T-shirts -all sizes Play-Doh ELECTRONICS -
40Th Anniversary Beaver Scouts Booklet
Happy 40th Birthday Beaver Scouts 1974 – 2014 A booklet celebrating 40 years of Beaver Scouts in Canada — full of ideas for Beaver Scouts and their Scouters. TABLE OF CONTENTS Beaver Scouts 40th Anniversary Celebration Themes .....................2 Lord Robert & Lady Olave Baden-Powell ...............................3 Where Beaver Scouts Began! .........................................3 Some of Baden-Powell’s Favourite Activities! ...........................5 Exploring 40 .......................................................8 Saying Hello in 40 ways ............................................10 40 Years of Beaver Scouting – What’s happened in 40 years! ..............11 Games of the 70’s, 80’s, 90’s & 00’s .................................13 Cartoons of the 70’s, 80’s, 90’s & 00’s ................................13 Inventions of the 70’s, 80’s, 90’s & 00’s ...............................14 Music of the 70’s, 80’s, 90’s & 00’s ...................................14 New Foods of the 70’s, 80’s, 90’s & 00’s .............................. 15 Around the World ..................................................16 What do you imagine Beavers will do at their meetings 100 years from now? ..21 Do you think that 100 years from now Beavers, Cubs, Scouts, Venturers and Rovers will be doing the same?. 22 Thank you, Lord Baden-Powell, for the gift of Scouting! .................23 40th Birthday Campfire .............................................24 40th Birthday Beaver Scouts’ Own ....................................25 Songs, Skits and Cheers .............................................28 -
ARCHITECTS of INTELLIGENCE for Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS of INTELLIGENCE
MARTIN FORD ARCHITECTS OF INTELLIGENCE For Xiaoxiao, Elaine, Colin, and Tristan ARCHITECTS OF INTELLIGENCE THE TRUTH ABOUT AI FROM THE PEOPLE BUILDING IT MARTIN FORD ARCHITECTS OF INTELLIGENCE Copyright © 2018 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information. Acquisition Editors: Ben Renow-Clarke Project Editor: Radhika Atitkar Content Development Editor: Alex Sorrentino Proofreader: Safis Editing Presentation Designer: Sandip Tadge Cover Designer: Clare Bowyer Production Editor: Amit Ramadas Marketing Manager: Rajveer Samra Editorial Director: Dominic Shakeshaft First published: November 2018 Production reference: 2201118 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK ISBN 978-1-78913-151-2 www.packt.com Contents Introduction ........................................................................ 1 A Brief Introduction to the Vocabulary of Artificial Intelligence .......10 How AI Systems Learn ........................................................11 Yoshua Bengio .....................................................................17 Stuart J. -
2019 27Th Annual Poets House Showcase Exhibition Catalog
2019 27th Annual Poets House Showcase Exhibition Catalog Poets House | 10 River Terrace | New York, NY 10282 | poetshouse.org ELCOME to the 2019 Poets House Showcase, our annual, all-inclusive exhibition of the most recent poetry books, chapbooks, broadsides, artists’ books, and multimedia works published in the United States and W abroad. This year marks the 27th anniversary of the Poets House Showcase and features over 3,300 books from more than 800 different presses and publishers. For 27 years, the Showcase has helped to keep our collection current and relevant, building one of the most extensive collections of poetry in our nation—an expansive record of the poetry of our time, freely available and open to all. Building the Exhibit and the Poets House Library Collection Every year, Poets House invites poets and publishers to participate in the annual Showcase by donating copies of poetry titles released since January of the previous year. This year’s exhibit highlights poetry titles published in 2018 and the first part of 2019. Books have been contributed by the entire poetry community, from the publishers who send on their titles as they’re released, to the poets who mail us signed copies of their newest books, to library visitors donating books when they visit us. Every newly published book is welcomed, appreciated, and featured in the Showcase. The Poets House Showcase is the mechanism through which we build our library: a comprehensive, inclusive collection of over 70,000 poetry works, all free and open to the public. To make it as extensive as possible, we reach out to as many poetry communities and producers as we can, bringing together poetic voices of all kinds to meet the different needs and interests of our many library patrons. -
293-8788 [email protected] RAINBOW BRITE HEADS to TOYS
FOR IMMEDIATE RELEASE CONTACT: Ilona Zaks United Media (212) 293-8788 [email protected] RAINBOW BRITE HEADS TO TOYS ‘R US WITH AN EXCLUSIVE LINE FROM PLAYMATES TOYS Fashion Dolls and Horses To Roll Out In Time For Holiday 2009 New York (June 2, 2009) -- Rainbow Brite’s master toy licensee Playmates Toys will be unveiling its much anticipated line of a contemporized fashion dolls and horses exclusively at Toys R’ Us in time for holiday 2009, honoring the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore. Rainbow Brite plush, small dolls, large dolls, and play sets will follow at other select retailers in 2010. United Media, a leading independent licensing and syndication company, has been working with long- time partner Hallmark to build a licensing program in support of Rainbow Brite. Introduced by Hallmark Cards as an animated television series in 1984, the Rainbow Brite franchise generated $1 billion in retail sales of dolls, toys and other licensed products. Empowering a new generation of girls to spread hope and happiness, a new innovative program launch is underway featuring Rainbow and her best friends Tickled Pink and Moonglow. Rainbow Brite marks the third addition to the United Media and Hallmark licensing relationship, which also includes the popular hoops&yoyo and Maxine brands. Playmates Toys and Hallmark will support the Rainbow Brite product launch with character content online and in-pack and through the “Share A Rainbow” challenge, an inspiring socially-conscious program that taps kids’ desire to “help” and encourages girls to channel their energies into creating a better world. -
Resume Artisan
MARK WIESENHAHN VERSATILE German origin: Wiese:(n) yard, meadow, or farm. Hahn:(n) rooster or hen. A free-ranging creative always on the lookout for problems to solve, products to design, businesses to build, stories to tell, and consumers to engage, entertain, and empower! CURIOUS WHO? Pronounciation: “weeze-n-hon” CREATIVELEADER A proven creative leader with experience designing, developing, and implementing successful global products, programs, and stories. A problem solving partner who connects brand centric strategies, stories, products and experiences to seamlessly engage, entertain, and empower their consumers. INNOVATOR Who thrives in and works to create fun, collaborative, dynamic, risk-taking, idea and results driven teams that aren’t afraid to take creative leaps...I always STORYTELLER pack an extra parachute. SELECT ACCOMPLISHMENTS Global Property Development & Creative Brand Management Created and managed Hasbro’s Global Property Development Team After Hasbro made the strategic pivot from a toy and game manufacturer to a branded entertainment company, I led the development team charged with envisioning and Produced over 200 episodes of executing a total brand development process centered around our brand story. entertainment and $1B in total Leveraging this process my team set the brand’s creative vision, strategy, and story commercial revenue. which activated the brand’s commercial blueprint. We worked with all brand partners to align their products and expressions against the blueprint (including core toy and game Grew the Girl’s Entertainment Portfolio products, digital games, entertainment, publishing, and licensed goods). from $125M to over $500M in 3 years. Our branded entertainment development process drove the successful launches of the Grew the Pre-School Entertainment My Little Pony, The Littlest PetShop, Transformers, Transformers Rescue Heroes, Chuck Portfolio by $50M in the first year. -
FAX: 310-252-2922 American Girl Corporate Service Support PO Box
CHILDREN’S PERSONAL INFORMATION ACCESS REQUEST Mattel, Fisher-Price and American Girl respect your and your child’s privacy, and will do our best to process your request as quickly as possible. We must insure that the request comes from a child’s parent or legal guardian, so please help us by completing this form. *To respond to your request you must provide information on the brand website (URL) your child visited. Please print this form, fill in all of the information below and then mail or fax it to us at as follows: For requests to Mattel or Fisher-Price: Personal Information Review Access Request Mattel, Inc. International & Regulatory Affairs 333 Continental Boulevard M1-1202 El Segundo, CA 90245 FAX: 310-252-2922 For requests to American Girl: Personal Information Review Access Request American Girl Corporate Service Support PO Box 620497 Middleton, WI 53562-0497 FAX: 608-836-0761 After verifying your information, we will send you a response via U.S. mail. *Website Visited: _______________________________________ (For example: barbie.com or hotwheels.com) Child’s First Name: _____________________________________ Child’s E-mail Address: __________________________________ Child’s Password: ______________________________________ Child’s Screen Name: ___________________________________ Parent/Guardian’s Full Name: ____________________________________________ Parent/Guardian’s Full Address: __________________________________________ __________________________________________ __________________________________________ Parent/Guardian’s E-mail Address: ________________________________________ I am requesting that you: __ Delete my child’s personal information from this site’s marketing database. I understand that this will mean that my child will not receive updates or information from this site, and will be eliminated from any sweepstakes or contests he or she may have registered for. -
Treasure Hunt Doll Auction Friday March 28, 2014 Starting 9:00 AM
Treasure Hunt Doll Auction Friday March 28, 2014 Starting 9:00 AM Friday Selling Times Large Gallery Room Gallery Session 9:00 AM- Treasure Hunt Dolls Item # 1001- 1618 (Green stickers) Terms and Conditions of Auction: 1. Payment: cash, certified check or personal check if known to the auctioneers. Visa, MC, Discover accepted. 15 % buyers premium. 5% discount for cash or check payment. Cash only payment may be specified for individual bidders at auctioneers request. 2. We have endeavored to describe all items to the best of our ability - however, this is not a warranty. All items are sold as is. The auctioneer has the right to make any verbal corrections at time of sale and to provide additional information. Inspection is welcomed during preview and anytime before the item is sold. 3. In case of disputed bid the auctioneer has the authority to settle disputes to the best of his ability and his decision is final. 4. The auctioneer has the right to reject any raise not commensurate with the value of the item being offered. Items are sold without reserve, unless advertised otherwise, except in the case of jewelry, gold, silver and currency. Jewelry and coins require an opening bid of 90 % of scrap value. Jewelry items with appraisals require an opening bid of 10% of appraised value. Currency must be 10 % over face value. 5. All sales are final and all items must be paid for each day of sale. A moving and storage fee may be assessed for items not picked up within 3 business days after auction. -
Eastern Progress 1996-1997 Eastern Progress
Eastern Kentucky University Encompass Eastern Progress 1996-1997 Eastern Progress 12-5-1996 Eastern Progress - 05 Dec 1996 Eastern Kentucky University Follow this and additional works at: http://encompass.eku.edu/progress_1996-97 Recommended Citation Eastern Kentucky University, "Eastern Progress - 05 Dec 1996" (1996). Eastern Progress 1996-1997. Paper 15. http://encompass.eku.edu/progress_1996-97/15 This News Article is brought to you for free and open access by the Eastern Progress at Encompass. It has been accepted for inclusion in Eastern Progress 1996-1997 by an authorized administrator of Encompass. For more information, please contact [email protected]. y Toying Here we ► WEATHER TODAY Ar Hi: 30s ► Accent ► Sports Low: 20s «""^r P«o' Conditions: * fi'u* f ^-5B« Pound Puppies and / The Lady Colonels will Kain.possibly snow Tonka trucks bring open OVC play IIHEIS 54, Partly ckxjdy back a toy story from Saturday at home Jt..jf •'- - SAT: 48, Partly doudy students' past/11 against Austin Peay/M SUN: 36. Parity cloudy Easterii|J\*ogress 18 pages ©The Eastern Progress ^^^^ Vol. 75/No. 14 [DecemberDecember 5, 1996 Parking reshuffled, again ► After RHA't original parking proposal went Omjugh atswattuns, three main change* to increase Ellendale will be split between employee-resident parking. parking for residents wHI take effect Jan. 1. Kit Carson Lot will be split between residents and employees^. Keepin 2 ~ Telford e lid on ^op«»s along Park Drive for residents. history Wallace Tim Mdlette/Piogress v v.- Ir1. Altered parking ,uh Trtrmm wrns proposal passes 3 1 Museuffnas Bv Jawartn AUUBJ - free up more 'p * ^ for more people." News editor" Other additions, such as new stair been kept in ways and gates in the fence, will offer res^ A watered-down version of the idents in Walters and Telford Halls better boxes in a Residence Hall Association proposal to access to the Kit Carson I-ot, Whitlock increase parking for those living on cam- said. -
Keren: Difference in Middle East Mind-Set Deters Peace by JESSE BARRETT "Discrepancy Between States of Middle East," He Said
/ VOL. XXV. NO. 90 The ObserverFRIDAY, FEBRUARY 19,1993 THE INDEPENDENT NEWSPAPER SERVING NOTRE DAME AND SAINT MARY'S Ferry sinks, at least 1 ,000 dead PETIT GOAVE, Haiti (AP} - A packed ferry carrying up to 1,500 people .sank in stormy seas off Haiti, and only 285 people were known to have survived, the Red Cross said Thursday. Survivors told how they clung to floating objects, in one case a bag of charcoal, to stay alive. "The sea was full of people," said one survivor, 29-year-old Madeleine Julien, from her hospital bed in this coastal town. "I kept bumping into drowned people." The ferry Neptune went down late Tuesday off Petit Goave, 60 miles west of the capital. But communications are so crude outside the capital it took a group of about 60 survivors a day to first report the accident. U.S. aircraft and vessels dispatched Thursday to help in search-and-rescue efforts reported "lots of debris and lots of bodies," said Coast Guard spokesman, Cmdr. Larry Mizell, liaison in Port-au Prince. The Coast Guard said it had found more than 100 bodies floating off Petit Goave. Bodies were earlier reported washing up on the beaches of Miragoane, 18 miles to the west of Petit Goave. Mizell said there was "no correlation between this and the boat people," referring to the tens of thousands of Haitians who have fled their homeland by sea since the army ousted elected President Jean-Bertrand Aristide in 1991. One survivor, Benjamin Sinclair, told the Photo Courtesy ot 1:!111 Mowle private Radio Metropole that as many as Irish Impact 1,500 people were aboard the triple-decker Bill Mowle, the Managing Editor/Photo Editor of the Dome, kicked off a poster benefit for South Bend's Center for the Homeless. -
Barbie® Presents Unique Angela Merkel Barbie® Doll
Barbie® Presents Unique Angela Merkel Barbie® Doll The German chancellor honoured by Mattel at International Toy Fair in Nuremberg On Thursday 5th of February, Barbie will unveil a one of a kind Angela Merkel Barbie doll in honour and recognition of Germany's first female chancellor at the 60th International Toy Fair in Nuremberg, Germany. Barbie has chosen to honour and recognise the Chancellor Merkel as a very modern role model for girls. Chancellor Merkel has successfully led her country while also having major impact with her work in Europe, where she recently received the Charlemagne Prize in recognition of her relentless work to reform the European Union. "Angela Merkel is an incredible role model and with this unique Angela Merkel Barbie Doll we want to honour and recognize her impact and influence on women all over the world to whom she has been a tremendous inspiration." said Richard Dickson, GM and Senior Vice President of Barbie. "For 50 years Barbie has inspired girls to believe they can be anything, and Chancellor Merkel certainly brings that message to life for girls worldwide." With Forbes Magazine naming her "the most powerful woman in the world at present time" for three years in a row, Angela Merkel represents what lies at the core of the Barbie brand. As Ruth Handler, Barbie's creator, explained; "My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices." The Angela Merkel Barbie doll will be exhibited at the International Toy Fair in Mattel's showroom from the 5th-10th February, beginning a year of celebrations to mark Barbie's five decades as a Fashion Icon and Princess of Pop culture.