BENDIGO HIT 91.9 BENDIGO • TRIPLE M BENDIGO 93.5 Station Name Hit 91.9 Bendigo Triple M Bendigo 93.5 Call Sign 3BDG 3BBO Frequency 91.9 MHz 93.5 MHz Network Southern Cross Austereo Southern Cross Austereo Address 161 Lily Street, Bendigo, VIC 3550 PO Box 888, Bendigo, VIC 3550 Phone 03 5430 2888 03 5430 2888 Fax 03 5430 2898 03 5430 2898 Email
[email protected] [email protected] Web Address hit.com.au/bendigo triplem.com.au/bendigo Description of Content/Format Hits & Old School Adult Contemporary Demographic Profile of Station Audience Under 35 40+ Commercial Radio Australia 9 BENDIGO Greater Bendigo, located 150 kilometres north-west from Melbourne, is the second most populous municipality in regional Victoria and a major regional centre servicing a diverse rural hinterland. The city is located at the junction of the Calder and McIvor highways in central Victoria. There are a number of commercial radio stations in the area. The broadcast area for Hit 91.9 and Triple M 93.5 covers Central and Northern Victoria including Bendigo, Echuca, Kerang, Maryborough, Castlemaine and Kyneton. In comparison to the 2011 census, the population of the radio licence area of the Greater Bendigo region has increased by 4.94% to 229,360. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. The Northern Campus of Latrobe University is based in Bendigo, attracting students from across the state. 41,476 people (18%) were attending an educational institution in 2016; of these, 44% were either in infants or primary, 35% were attending a secondary educational institution, 14% attending University or another tertiary institution and 8% attending TAFE.