BENDIGO HIT 91.9 • BENDIGO 93.5

Station Name Hit 91.9 Bendigo Triple M Bendigo 93.5 Call Sign 3BDG 3BBO Frequency 91.9 MHz 93.5 MHz Network Southern Cross Address 161 Lily Street, Bendigo, VIC 3550 PO Box 888, Bendigo, VIC 3550 Phone 03 5430 2888 03 5430 2888 Fax 03 5430 2898 03 5430 2898 Email [email protected] [email protected] Web Address hit.com.au/bendigo triplem.com.au/bendigo Description of Content/Format Hits & Old School Adult Contemporary Demographic Profile of Station Audience Under 35 40+

Commercial Radio Australia 9 BENDIGO

Greater Bendigo, located 150 kilometres north-west from , is the second most populous municipality in regional Victoria and a major regional centre servicing a diverse rural hinterland. The city is located at the junction of the Calder and McIvor highways in central Victoria.

There are a number of commercial radio stations in the area. The broadcast area for Hit 91.9 and Triple M 93.5 covers Central and Northern Victoria including Bendigo, Echuca, Kerang, Maryborough, Castlemaine and Kyneton.

In comparison to the 2011 census, the population of the radio licence area of the Greater Bendigo region has increased by 4.94% to 229,360. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The Northern Campus of Latrobe University is based in Bendigo, attracting students from across the state. 41,476 people (18%) were attending an educational institution in 2016; of these, 44% were either in infants or primary, 35% were attending a secondary educational institution, 14% attending University or another tertiary institution and 8% attending TAFE. 84,322 people (37%) already have a tertiary qualification; of these, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

Bendigo is a large established centre with a stable population. This is reflected in a high level of home ownership. Of the total dwellings (87,330) in Bendigo, 39% of dwellings are owned outright and 34% are mortgaged. Private rental properties represent 20% of total dwellings.

25% of the total households in Bendigo have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 20% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement, insurance and finance companies, and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE Bendigo is a rich farming area. The northern part of the licence area has a strong dairy industry. There are over 232 thousand dairy cattle and 92 thousand beef cattle.

Bendigo is also a major wool producing area with the farms in the area supporting over 1.7 million sheep and lambs.

The district also grows vast amounts of fruit. Nearly 10 million kilograms of apples and 762 thousand kilograms of peaches were grown in the region.

EMPLOYMENT The majority (54%) of the labour force of 105,573 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Agriculture is another major industry of employment, employing almost 9% of the population in the area. Bendigo also has a strong retail sector that supports the surrounding district.

10 Commercial Radio Market Profiles BENDIGO

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 33,029 33.15% 10+ years 98,855 102,950 201,805 87.99% Technicians & trade workers/ 25,633 25.73% 0-9 years 14,225 13,330 27,555 12.01% Community & personal service workers 10-17 years 11,088 10,554 21,642 9.44% Clerical & administrative workers 11,044 11.09% 18-24 years 9,214 8,558 17,772 7.75% Sales workers 9,362 9.4% 25-39 years 17,523 18,571 36,094 15.74% Machinery operators & drivers/Labourers 19,134 19.21% 40-54 years 21,921 23,297 45,218 19.71% Not stated 1,427 1.43% 55-64 years 16,479 16,919 33,398 14.56% Total 99,629 100% 65-74 years 13,659 13,687 27,346 11.92% 75+ years 8,971 11,364 20,335 8.87% INDUSTRY Total 2011 population 107,756 110,817 218,573 Industry Total Workforce Total 2016 population 113,080 116,280 229,360 100% Agriculture, forestry & fishing 8,472 8.6% % change 2011-2016 4.94% Mining 1,015 1.03% Manufacturing/Electricity, gas, water & 18,527 18.81% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 18,728 19.02% Employment classification Total Labour force Accommodation & food services Full-time employed 56,516 53.53% Transport, postal & warehousing/ 4,382 4.45% Part-time employed 36,751 34.81% Information, media & communications Not stated employed 6,247 5.92% Financial & insurance services/ 5,626 5.71% Rental hiring & real estate services/ Unemployed 6,059 5.74% Administration & support services Total labour force 105,573 100% Professional scientific & technical services 4,013 4.08% Public administration & safety 6,061 6.16% HOUSEHOLD INCOME Education & training/Health care & 22,761 23.11% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,356 1.38% $0 – $7,749 1,574 1.81% Other services 3,593 3.65% $7,750 – $20,999 5,354 6.15% Not stated 3,937 4% $21,000 – $41,999 21,711 24.92% Total 98,471 100% $42,000 – $77,999 22,810 26.18% $78,000 – $103,999 9,703 11.14% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 7,381 8.47% Product or service $000’s (pa) $130,000 – $155,999 4,012 4.61% Food & non-alcoholic beverages 1,118,747 $160,000 – $181,999 2,127 2.44% Alcoholic beverages 148,879 $182,000 – $207,999 1,472 1.69% Clothing & footwear 213,334 $208,000+ 2,046 2.35% Household furnishings & equipment 247,871 Not stated 8,931 10.25% Furniture & floor covering 75,161 Total households 87,121 100% Household appliances 62,512 Household services & operation 188,699 FAMILY STRUCTURE Medical care & health expenses 360,374 Type of family Total Total families Motor vehicle purchase 249,530 Couple families – Children 23,429 38.96% Motor vehicle running costs 682,619 Couple families – No children 26,342 43.81% Recreation 774,465 Single parents 9,729 16.18% Recreational & educational equipment 188,772 Other families 631 1.05% Holidays 349,727 Total families 60,131 100% Personal care 136,485

Commercial Radio Australia 11 BENDIGO

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,729,219 population Cereal crops – Wheat for grain – Production (t) 196,800 Infants/primary 9,421 8,832 18,253 7.96% Cereal crops – Rice for grain – Production (t) 216 Secondary 7,410 7,050 14,460 6.3% Cereal crops – Barley for grain – Production (t) 208,785 TAFE 1,383 1,776 3,159 1.38% Cereal crops – Sorghum for grain – Production (t) 204 University 1,905 3,699 5,604 2.44% Cereal crops – Total for grain – Production (t) 474,145 Total 20,119 21,357 41,476 18.08% Vegetables for human consumption – Tomatoes – 206,821 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 2,528 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 3,902 Fully owned 34,093 39.04% Fruit & nuts – Apples – Production (kg) 9,963,290 Mortgaged 29,571 33.86% Fruit & nuts – Nectarines – Production (kg) 669,553 Private rental 17,567 20.12% Fruit & nuts – Peaches – Production (kg) 761,769 Housing authority/Not stated 5,617 6.43% Fruit & nuts – Nuts – Total trees (no.) 50,782 Other tenure type 482 0.55% Fruit & nuts – All orchard fruit (incl. nuts) – 1,657,615 Total trees (no.) Total dwellings 87,330 100% Fruit & nuts – Grapes – Total area (ha) 2,312 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,783,252 Livestock – Dairy cattle – Total (no.) 232,344 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 92,191 Degree 27,384 11.94% Certificate 56,938 24.82% INTERNET USAGE Total 84,322 36.76% Connection Total Total dwellings Internet accessed from dwelling 68,031 77.23% MORTGAGE PAYMENTS Internet not accessed from dwelling 17,463 19.82% Mortgaged Not stated 2,597 2.95% Monthly mortgage payment Total dwellings Total 88,091 100% $0 – $449 per month 2,760 9.76% $450 – $799 per month 2,962 10.47% BIRTHPLACE BY REGION $800 – $999 per month 2,643 9.34% Market Region Male Female Total $1,000 – $1,799 per month 12,176 43.04% population $1,800 – $2,399 per month 4,139 14.63% Oceania incl. Australia 96,169 98,829 194,998 86.02% $2,400 – $2,999 per month 1,112 3.93% Europe 3,284 3,349 6,633 2.93% $3,000 – $3,999 per month 799 2.82% Africa & Middle East 237 180 417 0.18% $4,000+ per month 407 1.44% Asia 1,497 1,791 3,288 1.45% Not stated 1,295 4.58% Americas 106 127 233 0.1% Total mortgaged dwellings 28,293 100% Other 10,477 10,642 21,119 9.32% Total 111,770 114,918 226,688 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,331 4.92% 1 vehicle 27,855 31.62% 2+ vehicles 52,091 59.14% Not stated 3,803 4.32% Total 88,080 100%

12 Commercial Radio Market Profiles