Communicator-LV(1 and 2) -January
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ISSN: 0588-8093 A journal of the Indian Institute of Mass Communication Volume LV(1-2), January-June 2020 A peer reviewed journal of the Indian Institute of Mass Communication Special Issue Health Communication V olume L V (1-2), January - June 2020 Hkkjrh; tu lapkj laLFkku v#.kk vklQ vyh ekxZ] ubZ fnYyh&110067 Indian Institute of Mass Communication Indian Institute of Mass Communication Aruna Asaf Ali Marg, New Delhi-110067 New Delhi A peer reviewed journal of the Indian Institute of Mass Communication Volume LV(1-2), January - June 2020 ISSN: 0588-8093 Publication Ethics and Plagiarism Launched in 1965, Communicator is a peer reviewed journal of the Indian Institute of Mass Communication (IIMC) that publishes original research on Communications. The flagship journal of IIMC endeavors to publish the best literature available in the field of communications and its related Ÿ Authors should obtain necessary permissions for using copyright material in terms branches for the greater benefit of scholars, practitioners and policy makers. Communicator also has a of artwork, adaptations etc. book review section. In order to maintain its high standard of scholarship, Communicator follows a Ÿ Plagiarism in any form is not acceptable under any circumstances. A declaration of rigorous procedure of blind peer review. It is published by the Department of Publications of IIMC. original work must be submitted with the final article, failing which the article will Aim and scope: Communicator focuses on communication theory, research, policy and practice. It is not be considered for editorial screening. Author/s must ensure the authenticity of especially interested in research which is interdisciplinary and based on the experience of South Asia the articles. Any unethical behaviour (plagiarism, false data etc.) may lead to the and other developing countries. rejection of the article at any stage (peer review, editing etc.). Published articles may be withdrawn if plagiarism and/or falsifying results are indicated. Publication frequency: Communicator is published four times a year: January-March, April-June, Ÿ The journal does not charge any money for publication from the authors. July-September and October –December. Ÿ The journal pays an honorarium to the authors. Editor Sunetra Sen Narayan Peer Review Process Assistant Editor Pawan Koundal All submitted papers are subject to rigorous double blind peer review process. The Editorial Board Editorial team undertakes initial screening of the papers before sending them to the K. S. Dhatwalia, Director General, Indian Institute of Mass Communication reviewer. This process generally takes 6-8 weeks. The peer review is based on five stages: Mamta Varma, Additional Director General, Indian Institute of Mass Communication a. Screened by editorial team and send to reviewer; b. Paper accepted as suggested by the reviewer; Mukul Sharma, Professor, Environmental Studies, Asoka University c. Paper can be accepted after minor revision suggested by the reviewer; Biswajit Das, Professor and Director, Centre for Culture Media and Governance, Jamia Millia Islamia d. Paper which needs major revision suggested is liable for second review; B.P. Sanjay, Professor, Former Director, IIMC and Vice Chancellor, Central University of Tamil Nadu e. Rejected P. Vigneswara Ilavarasan, Professor, Department of Management Studies, IIT Delhi Jatin Srivastava, Associate Professor, E.W.Scripps School of Journalism, Ohio University Copyright Sunetra Sen Narayan, Professor and Editor, Communicator, Indian Institute of Mass Communication Pawan Koundal, Assistant Editor, Communicator, Indian Institute of Mass Communication Ÿ The copyright of the articles and other material published in the journal shall lie Printed and published by K. Satish Nambudiripad, Additional Director General (Admin) with the publisher. on behalf of Indian Institute of Mass Communication. Ÿ Permission Requests, Reprints and Photocopies: All rights are reserved. No portion of the contents may be reproduced, stored in a retrieval system or transmitted in any Editorial Assistance: Rajat Sharma, Academic Associate (Department of Publications) form or by any means, electronic, mechanical, photocopying, recording, or otherwise Editorial correspondence, including manuscripts for submission should be addressed to The Editor, in any form without prior written permission of the publisher. Communicator, Indian Institute of Mass Communication, Aruna Asaf Ali Marg, New Delhi - 110 067, India (Tel: 91-11-26741357, 26742239). Editing stages Email: [email protected], [email protected], [email protected] Web link of the journal: http://iimc.gov.in/content/418_1_AboutTheJournal.aspx If the paper is accepted for publication, it has to go through at least two editing stages. It Website: www.iimc.gov.in may also be noted that all the accepted papers are subject to the modifications or alterations required by the Editors at any stage of the editing. The views expressed are those of the authors and do not reflect those of the Editor, Printer and Publisher. Communicator A Journal of the Indian Institute of Mass Communication DEPARTMENT OF PUBLICATIONS Indian Institute Volumeof Mass LV (1 and Communication 2) ISSN: 0588-8093 January–June 2020 Aruna Asaf Ali Marg, New JNU Campus, New Delhi - 110 067 Special Issue Health Communication Contents 1. An Era of Digital Media Awareness on HIV/AIDS for Women : An Analytical Study 1 Yuki Azaad Tomar and Kiron Bansal 2 Impact of Health Communication on Prevention of Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome in Katsina State, Nigeria 19 Afaq Ahmad and Sagir Lawan Isyaku 3. Health Communication Practices by Indian Hospitals during COVID-19 35 Ishita Das, Raju C. John and Anil Bajpai 4. Short-term Mental Health Effects of Internet Trolling and Cyberstalking on Internet users in India 54 Meenakshi Pandey and Neha Pandey 5. Defining the Modern Self through Technology 73 Shariq Jalal 6. Health Communication for COVID-19 and Beyond: Exploring Newer Horizons 82 Abhijit Bora 7. An Exploratory Study on Health Journalism in Odisha, India: Status and Challenges 92 Jyoti Prakash Mohapatra and Sanjay Kumar Sahoo 8. Effectiveness of Posters as a Medium of Communication: A Study among the Lower-middle Class 109 Ravia Gupta and Kushal Kumar Communicator | Vol. LV (1 and 2): 1–18, January–June 2020 ISSN: 0588-8093 DEPARTMENT OF PUBLICATIONS Indian Institute of Mass Communication Aruna Asaf Ali Marg, NewAn JNU Campus, Era New Delhiof - 110Digital 067 Media awareness on HIV/AIDS for women: An analytical study Yuki Azaad Tomar1 and Kiron Bansal2 AbSTrACT Human Immunodeficiency Virus (HIV)/Aquired Immune Deficiency Syndrome (AIDS) has emerged as an area of great concern at the global level, as it affect, individuals, communities, as well as nations, as a whole. In the dearth of any cure; prevention is the only alternative in which health-communication plays a crucial role. The Government and its development partners have made sincere efforts in mitigating the pandemic. However, there is a steep rise in HIV-positive cases in women and India stands behind in attaining the goal of an HIV/AIDS free country. Digital-media platforms effectively communicate HIV/AIDS information to people. The study was undertaken as content analysis of digital-media messages on HIV/ AIDS, to analyse their narrative and relevance for women. The study found digital-media messages in six broad themes wherein no mention of preventive methods for women was traced. Women were largely considered as pregnant women and sex workers who could pass on HIV to their infants, and partners. The study indicated that health-communication strategies must be planned towards a clearly defined target audience for optimal effect. Key Words: HIV/AIDS, Women, Digital media messages, Health communication, Narrative. Introduction The new and ongoing COVID-19 pandemic, caused by a new strain of coronavirus, has resulted in extraordinary measures around the world to reduce the impact of the virus. Accurate information and awareness is the best way to prevent oneself from COVID-19. Similarly, in the case of HIV/AIDS correct information is the prevention and the media is an important source of information. Several studies have proved that media narrative has the power to position the information. The audience perception of reality is increasingly structured by the narratives of media. The roots of narratives have been allied with the Aristotle’s era, but even today, digital media play an important role in spreading information. This study tries to analyse the narrative of digital media messages of HIV/AIDS for the women. During the last few decades, though extensive awareness campaigns have been launched on HIV/AIDS, there is still a considerable lack of awareness among women due to various factors. Sincere efforts have been made by the Government of India and the development partners; however, the country continues to lag in attaining the goal of HIV/AIDS-free country 1Head of the Department, Development Communication, Extension and Journalism, Institute of Home Economics, University of Delhi, New Delhi 110 016, India; Email: [email protected] 2Former Professor, School of Journalism and New Media Studies, Indira Gandhi National Open University, New Delhi 110 068, India; Email: [email protected] 1 2 TOMAR AND BANSAL Communicator LV (1 and 2) and witness steep increase in HIV-positive cases, especially among women in recent times. Several government programmes and