Social Ethics Society Journal of Applied Philosophy Special Issue, December 2018, pp. 181-206 The Philippine Center for Investigative Journalism (PCIJ) and ABS-CBN through the Prisms of Herman and Chomsky’s “Propaganda Model”: Duterte’s Tirade against the Media and vice versa Menelito P. Mansueto Colegio de San Juan de Letran
[email protected] Jeresa May C. Ochave Ateneo de Davao University
[email protected] Abstract This paper is an attempt to localize Herman and Chomsky’s analysis of the commercial media and use this concept to fit in the Philippine media climate. Through the propaganda model, they introduced the five interrelated media filters which made possible the “manufacture of consent.” By consent, Herman and Chomsky meant that the mass communication media can be a powerful tool to manufacture ideology and to influence a wider public to believe in a capitalistic propaganda. Thus, they call their theory the “propaganda model” referring to the capitalist media structure and its underlying political function. Herman and Chomsky’s analysis has been centered upon the US media, however, they also believed that the model is also true in other parts of the world as the media conglomeration is also found all around the globe. In the Philippines, media conglomeration is not an alien concept especially in the presence of a giant media outlet, such as, ABS-CBN. In this essay, the authors claim that the propaganda model is also observed even in the less obvious corporate media in the country, disguised as an independent media entity but like a chameleon, it © 2018 Menelito P.