Journal of Applied Cultural Studies vol. 2/2016 Joanna Mikosz Ways of Promoting the Print Media in Poland Summary. The goal of this article is to identify and describe ways of promoting print media, and demonstrate their effectiveness. The geographical scope of the research was the territory of Po- land The thesis is an attempt to describe the above factors, all of which have an impact on the promotion of print media. The thesis is an attempt to describe the above factors, all of which have an impact on the promotion of print media. The main tool used to research the contents of the press was an analysis of non-verbal content and an attempt to determine the proportions between them. Keywords: press, ways of Promoting the Print Media Joanna Mikosz, Faculty of Filology, Pomorska 171/173, 90-236 Łódź, Republic of Poland, e-mail:
[email protected]. he press is perceived as the oldest man-made medium available. On the one hand Tit is the work of mature communication, which arose from the experience of gen- erations of outstanding artists. On the other, it’s an ultramodern, fast evolving means of communication. Newspapers present multiple types of coverage and scope. They present a variety of issues and messages to different readers. The goal of this article is to identify and describe ways of promoting print media, and demonstrate their effectiveness. The geographical scope of the research was the territory of Poland (cited are examples of sub-local, local, regional and national 92 Joanna Mikosz solutions, as well as those used in the special interest press).