What's an Led?

TYPOGRAPHY ANALYSIS “What’s an LED?” by DL, A collaboration between GOOD and Deeplocal, in partnership with GE

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WHAT’S AN LED?

LEDs (or light-emitting diodes) are small sources of light that work when the movement from electrons illuminate semiconductor material. This longer lasting technology is usually found in traffic LED Benefits lights and exit signs, but now conumers can find options like LED light bulbs and even Christmas lights. Directs light more efficiently Long lifetime Companies like GE are working to make LED technology more affordable and practical for homes. The Has compact size Turns instantly on Department of Energy estimates that rapid adoption of LED lighting in the U.S. over the next 20 years can Resists breakage No infrared or UV emissions reduce lighting electricity demand by 33% by 2027. EnergySmartTM LED Bulb INCANDESCENT BULB CFL BULB ENERGY ENERGY RELEASED RELEASED ENERGY RELEASED

HEAT HEAT HEAT LIGHT LIGHT LIGHT

of the energy released from of the energy released from incandescent bulbs is heat. CFL bulbs is heat. 90% 80% CFL BULB 75% of the energy released from an LED bulb is heat, which is channeled into a What’s The Estimated Lifetime for Common Light Sources? heat sink so it stays cool to the touch. Incandescent: 750-2,000 hrs Halogen incandescent: 3,000-4,000 hrs Compact ﬂuorescent (CFL): 7,500-20,000 hrs High power white LED: 35,000-50,000 hrs

imagination at work A collaboration between GOOD and Deeplocal [Source: U.S. Dept of Energy] TYPOGRAPHY ANALYSIS: Legibility & Readability

LEGIBILITY TRAIT: size

TITLES AND HEADINGS A 43 point. A 20 point. BODY TEXT AND ANNOTATIONS A 12 point

IDENTITY LABELS A 12 point, A 14 point PRECISION LABELS A 34 point AXIS LABELS

OTHER (CREDITS, ETC.) A 8 point, A 11 point

LEGIBILITY TRAIT: value contrast The lowest text/background combinations are:

converted to grayscale: converted to grayscale:

LEGIBILITY TRAIT: typeface Use of less legible type styles (all caps, italics, less recognizable shapes)

This infographic uses ALL CAPS for the title and for many labels BULB

READABILITY TRAIT: Line length The longest line of body text contains 19 words: Department of Energy estimates that rapid adoption of LED lighting in the U.S. over the next 20 years can

...whie the shortest line contains 5: of the energy released from TYPOGRAPHY ANALYSIS: Uses of text

Titles and Headings ARIAL NARROW BOLD, ALL CAPS, Arial Narrow Regular, Mixed Case Body Text and Annotations Mr Eaves XL Mod Nar OT, bold, mixed case Identity Labels Mr Eaves XL Mod Nar OT, bold, ALL CAPS or Mixed Case Precision Labels Arial Narrow, Bold Axis Labels Other (Credits, Etc.) Mr Eaves XL Mod Nar OT, bold or regular, mixed case

WHAT’S AN LED?

HEAT HEAT HEAT LIGHT LIGHT LIGHT

of the energy released from of the energy released from of the energy released from an LED incandescent bulbs is heat. CFL bulbs is heat. bulb is heat, which is channeled into a 90% 80% CFL BULB 75% heat sink so it stays cool to the touch. What’s The Estimated Lifetime for Common Light Sources? Incandescent: 750-2,000 hrs Halogen incandescent: 3,000-4,000 hrs Compact ﬂuorescent (CFL): 7,500-20,000 hrs High power white LED: 35,000-50,000 hrs

imagination at work A collaboration between GOOD and Deeplocal [Source: U.S. Dept of Energy] TYPOGRAPHY ANALYSIS: Association strategies

LEADER LINES: here is an example of a leader line associating a label with the graphic COLORED LABELS: element it is labeling here is an example of color associating a label with the graphic element it is labeling

PROXIMITY: here is an example of a label that uses proximity to indicate which graphic element it is labeling TYPOGRAPHY ANALYSIS: Typeface features

from Emigre.com: stroke ends: Mr Eaves is the often requested sans-serif vertical or horizontal proportions companion to Mrs Eaves, one of Emigre's classic Mr Eaves typeface designs. Created by Zuzana Licko, this single-storey a single-storey g ascenders addition to the Emigre Type Library expands the x-height versatility of the original Mrs Eaves with two complementary families: Mr Eaves Sans and Mr Eaves Modern. baseline Mr Eaves was based on the proportions of Mrs dvariation n in strokea weight e c f g o descenders Eaves, but Licko took some liberty with its design. One of the main concerns was to avoid 6:15 angle of stress creating a typeface that looked like it simply had no angle its serifs cut o . And while it matches Mrs Eaves in weight, color, and armature, Mr Eaves stands serif styles: no serifs as its own typeface with many unique terminal styles: no terminals characteristics.

stroke ends: angled from Fonts.com: Arial Narrow proportions The Arial® typeface is one of the most widely double-storey a single-storey g ascenders used designs of the last 30 years. Drawn in 1982 by Monotype Imaging designers Robin Nicholas x-height and Patricia Saunders for use in an early IBM® laser printer, Arial has become a staple for textual content. While some believe Arial has its design roots in the Helvetica® typeface, its baseline foundation is actually in the Monotype variation in stroke weight descenders Grotesque® design, drawn at the turn of the last d n a e c f g o 7:15 century.