08 amNewYork MONDAY, JUNE 7, 2010 NY.com

Soft drink SOFT DRINKS LOSING POPULARITY 1998: Bottled Other +ACCORDING TO A STUDY by Rabobank, the market share for 85% water drinks carbonated beverages has been steadily contracting since 1998, while MONEY 2008: 1998: 4% 1998: 11% other products, such as Honeydrop, are taking up the slack. 64% 2008: 2008: 20% 17% Briefs Drink founder sweet Yahoo plans to include Facebook updates

SAN FRANCISCO Yahoo Inc.’s latest facelift will include a on honey health boon Facebook touchup. As part of changes rolling out this week, Honeydrop creator Yahoo will import personal added the natural, antioxi- IT’S ALL ORGANIC updates from Facebook’s social pushes sweetener dant-rich sweetener to his network for users who want as being nutritious anti-cancer arsenal. Ingredients produced a bridge between two of the After searching the market on farms overseas world’s most popular websites. and finding no beverages us- While the ingredients are not The Facebook link will need to BY LANA BORTOLOT ing natural honey, he decided locally sourced, Luks knows be turned on by each Yahoo Special to amNewYork to make one of his own, and exactly from where they came: user. created Deluxe Honeydrop, A certified organic farm in Mary Poppins, move over. a line of honey- and juice- Brazil produces the honey, and Little optimism for the If David Luks has his way, infused waters. farms in the U.S. and Sicily week ahead on Wall St. more people will be replacing Luks hit the sweet spot produce the fruit for the juices. that spoonful of sugar with when he launched the NEW YORK Many traders expect honey to help the medicine product in October 2008. By and production costs below the market to keep falling, espe- go down. January 2009, four flavors $700,000. He just finished his cially with no obvious catalysts Luks, 35, conceived his were on the shelf at Whole seventh production run, and to stop its six-week slide. But line of organic honey drinks Foods. said sales of the drink, which some pros predict that stocks while undergoing cancer A Brooklyn native, Luks averages $1.99 at stores, are will end the year higher. Many treatment in early 2008. He’d said he funded the company slightly above forecast. analysts predict that trading read about honey’s healthful “the classic way — with credit “We have a really big will remain choppy while inves- properties while researching cards, cash and liquidated tailwind now; consumers tors wait for answers about the After David Luks’ doctors advised him to include more organic diets, and upon the savings.” are shifting away from soft economy. (AP) honey in his diet, he created Honeydrop drinks. (PETER FOLEY) advice of his doctors, he So far, he’s kept launch drinks,” Luks said.

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