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ANNUAL REPORT 2008 - 09 ANNUAL REPORT 2008 - 09 About Giveindia

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ANNUAL REPORT 2008 - 09 ANNUAL REPORT 2008 - 09 About Giveindia ANNUAL REPORT 2008 - 09 ANNUAL REPORT 2008 - 09 About GiveIndia GiveIndia was conceptualised in December 1999 and formally registered as GIVE Foundation on April 28, 2000, as a nonprofit company u/s25 of the Companies Act, 1956, in Ahmedabad, Gujarat. MISSION Our mission is to promote efficient and effective giving that provides greater opportunities for the poor in India. VISION A strong "giving" culture where Indians donate 2% of their income every year to give the poor a chance. A vibrant "philanthropy marketplace" to ensure that the most efficient and effective nonprofits get access to the most resources. OPERATING MODEL The fundamental premise of our operating model is that the donor is an "investor" looking for “social returns” (most commonly the satisfaction of knowing that their money made a difference to someone else's life). The Engagement Axiom: We believe that a vibrant marketplace that connects donors to a large variety of causes and engages them actively, will result in money reaching the most efficient and effective nonprofit organizations and groups, and create the maximum impact. ACTIVITIES Over the last 9 years, GiveIndia has evolved and introduced several new services & activities; these include Internet Giving - www.GiveIndia.org is an online portal that allows donors to donate directly to any of the "listed" nonprofit organisations. Organisations that meet the Credibility Alliance norms and certain other objective criteria are listed on GiveIndia. Payroll Giving - The Payroll Giving programme allows employees of member companies to contribute a fixed sum (as low as Rs50) every month to charity through their payroll. The automated system employed by GiveIndia allows donors to choose the specific projects they wish to support with their contributions. Client Services - This service covers identification of organisations/projects for high value individual,corporate and institutional donors to support,appraisals, monitoring and evaluation of grants to ensure effective and efficent utilisation SPECIAL ACKNOWLEDGEMENTS GiveIndia acknowledges the exceptional support it continues to receive from the ICICI Group, covering not just financial assistance, but a range of other partnerships. PEOPLE BEHIND GIVEINDIA The list of Directors is provided on page 12 of this report. A list of staff and key volunteers is provided on the inside back cover. Year that was ear that was that ear Y Putting a number to the impact on people's lives is a All figures are Rs in lacs challenge for GiveIndia. Thousands of donors choose the Resources Mobilised 08-09 07-08 06-07 way they would like to make a difference. This could Retail Giving - Online 241.4 171.4 146.2 range from providing a meal for Rs1,200 which has an Retail Giving - Offline 90.7 178.4 155.8 immediate, tangible though minor impact on say 30 Payroll Giving 541.8 353.9 204.7 children for a day, to sponsoring billboards and Projects 78.7 123.6 31.0 campaigns for Rs10,000, that have the extremely Grants to Channel Partners 334.4 0.0 22.3 difficult-to-measure impact of influencing, however imperceptibly, the opinions of say 50,000 people and Grants to other NGOs 0.0 221.1 82.1 striking at the root of various issues. In this latter case, Regular Direct Contributions 1,287.0 1,048.4 642.1 the 50,000 people influenced are not the beneficiaries- it Marathon 0.0 789.0 575.6 is the people affected by their resulting actions or Disaster Relief 1,388.2 0.0 0.0 inactions- and measuring that would be even more Total Direct Contributions 2,675.2 1,837.4 1,217.7 difficult, if not impossible. So how does one add it all up? Funds channeled directly to NGOs 38.0 160.0 168.0 Do we say that the total lives impacted is 50,030? Direct + Indirect Contributions 2,713.2 1,997.4 1,385.7 Who decides (and how) whether saving a tree today (and includes US, UK and India contributions hence lives tomorrow), equals helping a person with disability walk today, or not? Or it is more useful to teach Bihar floods. Close to Rs50 lacs were raised for victims 100 children to read, even if without any understanding of the Mumbai terror attacks as well. The year also of what they read, or to make sure that 1 child gets an marked the beginning of the Read to Lead programme education that will allow her to compete with the best in of ICICI Bank, designed to sponsor the education of the world? 100,000 children. The “How It Works” page in this report offers some Other Performance Indicators 08-09 07-08 06-07 insights on how we look at things. GiveIndia follows a Earn income* 108.6 101.2 101.2 simple approach to measure its own performance - the Investment income* 57.9 37.6 27.8 total volume of funds it channels to various nonprofits Expenditure* 164.8 145.5 107.2 during a year and the number of donors it has reached Earned income as % of expenditure 66% 70% 94% out to. In due course, we hope to add the level of Expenditure as % of funds 6.2% 7.9% 8.8% engagement of donors as a key additional metric. chanelled directly The year 2008-09 saw retail (individual) giving at Expenditure as % of total 6.1% 7.3% 7.7% GiveIndia grow in its 2 core focus areas of Retail Giving – funds channelled Online and Payroll Giving by 36% and 53% respectively. Manpower 39 34 31 We also completed migration to a new website. * All figures are Rs in lacs GiveIndia’s cost rose by 13% during the year primarily GiveIndia chose to drop out of the marathons with effect on account of hiring of senior level personnel, including from 2008-09, owing to the commercial focus of the a CEO, over the last 6 months of the year, besides events and lack of adequate support to the charity angle. increased investments in technology. Expenditure as a We decided to part ways from the event and create space % of the total funds channelled stood at 6.2% of direct for other NGOs to take over the same, so that funds channeled. participating NGOs didn’t suffer. Significant amount of funds, totaling almost Rs14 crores were raised and channeled to assist those affected by the GiveIndia Annual Report 2008-09 1 orks How GiveIndia Works How GiveIndia W GiveIndia How The need for a "giving culture” SENSITIVITY. To quote Prof William Sundstrom, Underlying everything Givendia does is the belief that "…although the pursuit of distributive justice is often equity or "equal opportunity" is the cornerstone to thought to require a political or collective response, we civilization. Every human being must have roughly the should not allow this to let us off the hook when it comes same opportunity to succeed in life, irrespective of to personal morality. Each of us could probably afford to where or how s/he is born. give much more to private, charitable efforts to alleviate poverty and suffering. Indeed, given the failure of our Unfortunately, this tends to not be true. The last two political leaders to provide anywhere near an adequate decades have witnessed a widening of the gap between response, private action has become indispensable." the rich and poor in India. The poor in India don't get a fair chance to succeed in life- lack of access to decent Peter Drucker, talking of the importance of philanthropy education, healthcare, transportation or basic in a society, says that philanthropy should, above all, be necessities like water even as all of these get privatized able to help us look in the mirror and see “a citizen who and become “fortunes” to be made at the bottom of a takes responsibility, a neighbour who cares”. pyramid. On the other hand, the “middle class” and the well-off continue to enjoy benefits from a globalising Two aspects of a "giving culture" contribute to making a economy, such as greater incomes, reducing taxes, difference- 100% inheritance, etc. The net result is a ticking time- bomb of growing social unrest that has been visibly [a] Greater sensitivity and caring unfolding in front of us in the last few years. "The only thing necessary for the triumph of evil is for GiveIndia believes that a caring and sensitive well-to-do good people to do nothing." - Edmund Burke section can change this without waiting for the situation to explode. Giving promotes heightened sensitivity among the givers. It forces us to be aware of the existence of the We believe that our right to a peaceful society where we poor, acknowledge our own good fortune and creates a can pursue our lives without fear of violence or sense of duty towards those less fortunate. retribution, can be derived only from DUTIES performed well to ensure that we have created a fair society in the [b] Availability of resources first place. If Indians gave back to society in the same proportion as This is ideally achieved by striving for a Government that Americans do, we could be donating Rs 60,000crores a creates fairness through appropriate social inclusion year to help those in need! As against this, all reasonable measures, by providing high quality and free of cost1 estimates of individual giving in India vary between basic infrastructure, resources and rights to education, Rs.2,000-5,000crores p.a. Rs.60,000crores a year health and livelihoods for all. If every citizen were willing almost matches the government's own allocation of to do whatever it takes to ensure this, including fighting resources to education and healthcare.
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