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Annual Report 2006-07 1 t he po wer tochangelives ANNUAL REPORT 2006-07 About GiveIndia GiveIndia was conceptualised in December 1999 and formally registered as GIVE Foundation on April 28, 2000, as a nonprofit company u/s25 of the Companies Act, 1956, in Ahmedabad, Gujarat. MISSION Our mission is to promote efficient and effective giving that provides greater opportunities for the poor in India. VISION A strong "giving" culture where Indians donate 2% of their income every year to give the poor a chance. A vibrant "philanthropy marketplace" to ensure that the most efficient and effective nonprofits get access to the most resources. OPERATING MODEL The fundamental premise of our operating model is that the donor is an "investor" looking for “social returns” (most commonly the satisfaction of knowing that their money made a difference to someone else's life). For more information, visit www.giveindia.org/give/common/abtus_mission.jsp#OM ACTIVITIES Over the last 7 years, GiveIndia has evolved and introduced several new services & activities; these include Internet Giving - www.GiveIndia.org is an online portal that allows donors to donate directly to any of the "listed" nonprofit organisations. Organisations that meet the Credibility Alliance norms and certain other objective criteria are listed on GiveIndia. Payroll Giving - The Payroll Giving Programme allows employees of member companies to contribute a fixed sum (as low as Rs50) every month to charity through their payroll. The automated system employed by GiveIndia allows donors to choose the specific projects they wish to support with their contributions. Charity Events - Our approach to hosting fundraising events is very selective and based on ensuring that fundraising costs are extremely low and proceeds generated benefit a cause to the maximum extent. GiveIndia is the charity partner to the Mumbai Marathon and Delhi Half Marathon and conducts occasional small events of its own, besides participating in larger events in the US and UK. Client Services - This service covers identification of organisations/projects for high value individual, corporate and institutional donors to support, appraisals, monitoring and evaluation of grants to ensure effective and efficient utilisation. SPECIAL ACKNOWLEDGEMENTS GiveIndia acknowledges the exceptional support it continues to receive from the ICICI Group, covering not just financial assistance, but a range of other partnerships. GiveIndia also thanks Rediff.com and Firstsource for providing significant help during the course of the year. PEOPLE BEHIND GIVEINDIA The list of Directors is provided on page 12 of this report. A list of staff and key volunteers is provided on the inside back cover. s a W t a h T Year That Was r a e Y 2006-07 was a year of consolidation on “retail philanthropy” as What was more interesting, though, was GiveIndia's strong move GiveIndia maximised efforts to reach out to a large no. of towards financial self sustainability while at the same time individual donors through its various programmes. The total no. of constantly bringing down the average cost of funds channelled donors through GiveIndia, across the internet, payroll giving, directly. Earned income showed a significant improvement to marathon and other offline programmes, crossed 30,000 reach 94% of total expenditure for the year, and cost of funds individuals in the year. channelled directly came down to single figures for the first time All figures are Rs. in lacs since inception. An amazingly committed team of staff and Resources Mobilised 06-07 05-06 04-05 03-04 volunteers is what makes all of this possible! Funds Raised Online 146.2 89.2 51.0 32.0 Funds Raised Offline 731.4 505.2 269.5 52.5 Other Performance Indicators 06-07 05-06 04-05 03-04 Payroll Giving 204.7 95.2 45.4 2.5 Fee based income* 101.2 46.6 54.1 26.1 Give2India 31.0 107.9 67.3 49.8 Investment income* 27.8 9.9 22.7 34.4 Grants to Channel Partners 22.3 15.0 30.0 23.0 Expenditure* 107.2 90.6 88.9 80.2 Grants to other NGOs 82.1 8.2 65.0 74.4 Earned income as % of expenditure 94% 51% 61% 33% Regular Direct Contributions 1,217.7 820.7 528.2 234.2 Expenditure as % of funds chaneled directly 9% 11% 10% 23% Disaster Relief 0.0 117.4 410.9 0.0 Expenditure as % of total funds channeled 8% 8% 8% 19% Total Direct Contributions 1,217.7 938.0 939.1 234.2 Manpower 31 23 19 17 Funds channeled directly to NGOs 168.0 200.0 235.0 190.7 * All figures are Rs. in lacs Direct + Indirect Contributions 1,385.7 1,138.0 1,174.1 424.9 In its efforts to contribute to the evolution of the philanthropy sector in India and globally, GiveIndia proposed the idea of an includes US, UK and India contributions annual meeting of “philanthropy marketplaces”. A brief note on New activities like the Engagement evening and simplified how “marketplaces” works is given on the next page. The meeting projects are beginning to give donors the opportunity to get more did happen in London in July 2006, co-ordinated by Keystone actively involved with causes they care about. and supported by Omidyar Network. Participants including Global Giving.com, PCNC from Phillippines, Greater Good South Africa, Total funds channeled by GiveIndia in the year grew to roughly eBaY Giving Works, Help Argentina, Donorschoose.org and Rs14cr (US$3.5m) from Rs11.5cr in the previous year. Regular several others came together to brainstorm, share ideas and direct contributions showed robust growth of almost 50%, knowledge and create a fraternity. There is growing excitement in reaching Rs12.2cr. Growth across the spectrum of activities was global philanthropy about the role of philanthropy marketplaces, strong, but notable was the sharp increase in contributions from and as one of the first in the world, we continue to help others learn Payroll Giving, which doubled during the year, crossing Rs2cr in from us as much as we try and learn from them. deductions from nearly 10,000 individual donor employees. GiveIndia also conceptualised and helped manage a small travel Online giving continued to show strong growth, and the Standard grant from Ford Foundation to 10 fundraisers from different Chartered Mumbai Marathon scaled new heights as the largest nonprofits in India, supporting a 1 week “learning trip” to the UK charity event in the country, reaching nearly Rs7cr in direct funds organised by Resource Alliance. channeled through GiveIndia and over Rs8cr for the entire event, including contributions from the various partners and sponsors to the event, and funds raised directly by participating NGOs. GiveIndia Annual Report 2006-07 1 s k r o W a i d n I e v i G How GiveIndia Works w o H GiveIndia operates as a “philanthropy marketplace” that connects donors with NGOs that work on several different causes, much like a stock exchange would connect investors with companies across a wide range of sectors. The diagram below indicates how a donor's money would travel to make a difference to the life of someone s/he would choose to support: HOW YOUR MONEY TRAVELS TO THE NEEDY YOU FEEDBACK TO YOU DONATION THROUGH GIVEINDIA FEEDBACK TO GIVEINDIA YOUR CHOSEN NGO P P P PROJECT YOU SUPPORT BENEFICIARIES As part of getting listed on the GiveIndia site, each NGO undertakes to provide every donor a feedback report (see above a sample feedback report)describing how his/her contribution was Each donor, through GiveIndia, can search for and identify an NGO used, giving the specific details of the person(s) benefiting in a that s/he would like to support, from a list of over 100 NGOs that manner that the donor can choose to verify independently if s/he have been certified to meet high standards of transparency and so chooses. Often, these reports carry photographs as additional public accountability. These 100+NGOs have emerged from over support. While such reports are commonly seen in child 2000 NGOs that have been screened by GiveIndia over the last 7 sponsorship programmes, what is unique about GiveIndia is that it years. Donors can read about each organisation's mission, its key helps NGOs working across the entire spectrum of causes create achievements, stories of the difference it made to someone's life, such “donation options” from its projects, and provide individual the financial statements and disclosures of the organisation, feedback reports to every donor, be it a donation for health & including information about the Board, while making the choice. sanitation, or livelihood promotion or services for the elderly, disabled or children. The donor then chooses a specific project that s/he would like to GiveIndia currently processes and sends out over 10,000 such support, from among the various projects of that organisation, individual reports a year (and the number increases every year), thus picking a very specific “donation option”. The GiveIndia site while keeping its costs of fundraising still within single digit currently offers more than 300 such “donation options” to percentages. This is substantially made possible by a global potential donors, ranging from sponsoring a child's education to network of committed volunteers who, sitting on their PCs in providing drinking water in villages, empowering women through different parts of the world, spend 4-8 hours every week reading self help group formation or vocational training, or supporting a through, checking, verifying, editing feedback reports received lawyer to fight for rights of marginalised communities. from the 100+ GiveIndia listed NGOs, formatting them neatly, correcting spelling mistakes, resizing photos where needed and Donation options typically range from as little as Rs600 to provide converting them into PDF.
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