Sizing up the Digital Consumer
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SPRING 2010 PAMPLINCOLLEGE OF BUSINESS NIELSEN 2.0 SIZING UP THE DIGITAL CONSUMER CEO DAVID CALHOUN (ACCT ’79) EVALUATES NEW MEDIA MARKETS Pamplin is published twice a year by NOTABLE the Pamplin College of Business (0209), Virginia Tech, Blacksburg, VA 24061; phone: (540) 231-6601; fax: (540) 231-4487; PARTNERING FOR DOUBLE DEGREES web: www.pamplin.vt.edu. MICHAEL KIERNAN tudents at Virginia Tech’s engineering and applicants to Pamplin’s E-mail address changes to [email protected]. E-mail construction programs and at the Edward Via MBA program have un- editorial enquiries to [email protected]. In this maga- Virginia College of Osteopathic Medicine dergraduate degrees in zine, alumni, with some exceptions, are identified (VCOM) can now earn the Master of engineering.” by degree and year it was received. S Business Administration in conjunction with other As for osteopathic graduate degrees: M.S. in Industrial and Systems physicians, Skripak says Dean: Richard E. Sorensen Editor and Writer: Sookhan Ho Engineering, M.S. in either Building Construction that many of them, af- Designers: Uncork-it Communications or Construction Engineering and Management, or ter medical school, go Photographers: Michael Kiernan, John McCormick, Doctor of Osteopathic Medicine. directly into private Steve Skripak Jim Stroup The new two-degree opportunities are the re- practice for which a Photo Librarian: Jane Talbot sult of partnerships between Pamplin’s MBA pro- certain amount of business education is helpful. A Alumni/Donor Records Assistants: Tracey Drowne, gram and the Grado Department of Industrial and business education, he says, is particularly valuable Heidi Stansfield, Anita Lilly Systems Engineering, the Myers-Lawson School of Distribution Manager: Denise Jones for physicians seeking positions as hospital or other Distribution Assistant: Nancy Houff Construction, and VCOM. health-care administrators or those seeking to man- Prospective students must meet the admissions age their own practice. Virginia Tech’s nationally ranked Pamplin College criteria of both programs in the double-degree “The joint programs can bring us highly quali- of Business offers undergraduate and graduate partnership. Students will be selected jointly by fied individuals who as engineering, construction, programs in accounting and information systems, business information technology, economics, administrators in the MBA and partner programs. or medical students will bring new and different finance, hospitality and tourism Steve Skripak, Pamplin associate dean for perspectives into the classroom, to the benefit of all management, management, graduate programs, says engineering and construc- students in that program.” and marketing. The college tion graduates often find that a deeper understand- emphasizes the development For more information, please contact Steve of ethical values and leader- ing of business is useful, as many seek to advance Skripak at [email protected]. ship, technology, and interna- through management ranks in corporations. “Many tional business skills. Its centers focus on business leadership, business diversity, electronic commerce, forest industries, organizational performance, and services innovation. The college is committed to serving business and society through the exper- tise of its faculty, alumni, and students. It is named in honor of alumnus Robert B. Pamplin, LOOK WHO’S CHASE MARTINEZ CHASE MARTINEZ CHASE MARTINEZ GILMORE COURTESY OF JAMES who died in June 2009 at age TALKING 97 and was the retired CEO of Georgia-Pacific, and businessman, philanthropist, and alumnus Robert B. Pamplin Jr. You can support the Pamplin College of Business through your estate, through your retirement ac- count, or with a gift that produces lifetime income for you. To learn more, please contact Mark Begly, director of development, at (540) 231-5662, [email protected]. David L. Calhoun Nick D’Angelo Brad Casper James S. Gilmore Virginia Tech does not discriminate against em- Wachovia Distinguished Speakers improve their communities through philanthropy ployees, students, or applicants for admission or Nielsen chairman and chief executive officer and volunteer work. D’Angelo, Pamplin’s 2009 employment on the basis of race, gender, disability, David L. Calhoun (ACCT ’79), whose talk was Outstanding Young Alumnus, serves on the finance age, veteran status, national origin, religion, sexual orientation, or political affiliation. For more informa- titled “Success in Business,” is this spring’s cover department’s alumni advisory board and is a mem- tion, contact the Office for Equity and Inclusion: story (see pp. 4-7). ber of the Charlotte chapter of the Campaign for [email protected]. Dial president and chief executive officer Brad Virginia Tech. Casper (FIN ’82), in his talk, “Leaving the Comfort Zone: Managing in the Global Economy,” shared BB&T Distinguished Speaker Pamplin magazine is available online! lessons he has learned about being an effective James S. Gilmore, who served as governor of Read the latest issue or see what you manager in a multicultural environment and about Virginia from 1998 to 2002, gave a talk, “America’s may have missed in back issues at balancing the demands of “going global and acting Financial Crisis: What Needs to be Done,” as the www.pamplin.vt.edu/spring10 local.” featured speaker in the BB&T Distinguished Lecture In his talk, titled “Ut Prosim,” Wells Fargo Series on Capitalism. Securities vice president Nick D’Angelo (FIN ’00, MGT ’00) discussed service to customers, com- For more information: munities, and self. “Share your time, talent, and www.pamplin.vt.edu/spring10/lwt treasure with others,” he said, urging students to 2 EDUCATION NEEDS IN IRAQ .S. universities are in an exceptional po- the Middle East for centuries.” sition to help higher education institu- Recalling how excited Iraqi faculty and admin- tions in Iraq, and Virginia Tech can be istrators were to meet the U.S. group, Matheson among the leaders in this effort, says Lance says “they are very eager to restore the quality of Matheson, associate professor of business their education system and to work with our uni- Uinformation technology who visited Iraq last year. versities. They have many areas of interest in which Matheson, who was Pamplin’s international we can pursue research and teaching partnerships programs director at the time, and Virginia Tech and have followed up our visit with e-mails request- CHASE MARTINEZ COURTESY OF LANCE MATHESON ing collaborations.” Research areas of interest to the Iraqi univer- HTM Compass Day sities include nanotechnology, genetic engineer- ing and biotechnology, biodiversity and renewable epresentatives from Compass energy. Faculty, administrators, and government RGroup provided industry per- officials the group met, he says, are also seeking op- spectives to Pamplin’s hospital- portunities for business, administrative, and peda- ity and tourism management stu- gogical training; assistance with social sciences cur- dents during a campus visit last biological sciences professor Khidir Hilu visited riculum development and with launching online fall. three universities in Iraq as part of an academic learning programs; co-advising of their master’s and The 16-member team was group that included faculty members from Michigan doctoral students; and donations of equipment and led by Compass Group Eurest State University and the University of Idaho. The books. division president Mark Maloney (HRIM ’82). Representing vari- week-long trip was sponsored by the Department “The Iraqi government announced this past ous divisions of the food service of Defense task force for business and stability summer that it would like to send 10,000 students management company, the visi- operations in Iraq. a year abroad — 8,000 undergraduates and 2,000 tors taught and participated in The group visited the University of Baghdad, graduate students — preferably to U.S. universities.” panel discussions in classes re- University of Kufa, and American University of The details of this program are evolving, Matheson lated to food purchasing, produc- Iraq in Sulaimaniyah and met with university presi- says, and developments are being monitored by tion, and management; financial dents, college deans, government ministers, and Virginia Tech’s Outreach and International Affairs management; human resources; U.S. Embassy officials. COURTESY OF LANCE MATHESON Office. meetings management; and ser- Despite the difficulties, he “There is also a great need vice. says, “people are trying to get on for Iraqi faculty to visit our uni- The visitors, several of whom with their lives — they say the versities to update their knowl- are Pamplin alumni and friends, only thing they have is hope for edge and skills. Many of their included executive chefs, a hos- their future. Everyone we met older faculty earned doctorates pital director, food safety com- was very hospitable and gra- from American or European pliance and diversity managers, cious. They are all eager to rede- universities, while younger ones and operations, catering, and im- velop the country and make the completed their studies in Iraq.” age and décor directors. education system a full partner Due to travel restrictions and “Compass Day,” said hospi- in the modernization efforts.” economic difficulties the coun- tality and tourism management Lance Matheson (second from Matheson notes that Iraq try encountered as a result of the department head Rick Perdue, is right) says group members were and the broader region