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The i r well a ban and kat, e an has the the e aid for n on r of c in s d t , PARIPEX - INDIAN JOURNAL OF RESEARCH Volume-7 | Issue-9 | September-2018 | PRINT ISSN No 2250-1991 and beverage segment. The Company have a global portfolio of about 2,000 brands including best selling brands like , , Chocapic, Nescafe, Boost, , , S. Pellegrino, , , La Laitiere, , , , , Dreyer’s, Movenpick and , Beneful. But in India they are operating with a truncated portfolio of just 20 brands. So, the company can capitalise on the product and brand strength of the parent company.

THREATS The company is facing stiff competition from new entrants like Ferrero India and Patanjali Products. Raising cost of input is another threat is a common problem faced by most of the companies in Fast Moving Consumer Goods sector. Maggi ban negative publicity is probably the major threat for the company and if the issue have not been raised, the company would have reached Rs. 10,000 crore mark a couple of years ago.

CONCLUSION The major strengths of the company include good support of parent company Nestlé S.A., portfolio of strong brands and diversified product portfolio, product innovation and good leadership. The major weakness of Nestlé India includes very brief and inadequately management of Maggi ban issue and heavy dependence on milk products and nutrition, the largest category that contributes nearly 47.6% to the company's top line. The major opportunities for the company include excellent potential in confectionery and beverage segment and also company have a global portfolio of about 2,000 brands but in India they are operating with a truncated portfolio of just 20 brands. Threats faced by the company include stiff competition from new entrants like Ferrero India and Patanjali Products, raising cost of input and Maggi ban negative publicity.

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