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WP14TO Tourism Proposal FINAL PARTNER WITH YOUR PRIDE Tourism & Pride Together WP14TO | [email protected] 14 Dundonald St. Toronto ON M4Y 1K2 14 DUNDONALD ST. TORONTO, ONTARIO M4Y 1K2 Dear DMO/Tourism Board, Pride Toronto / WORLDPRIDE 2014 TORONTO would like to extend an opportunity to develop a partnership with the world’s largest LGBTTIQQ2SA* event ever, WORLDPRIDE 2014 TORONTO. Building on the existing foundation of Pride Toronto, WORLDPRIDE 2014 TORONTO will feature an opening ceremony; an international human rights conference; new performance stages, which include a performance art tent; an exhibition commemorating the 45th anniversary of the Stonewall uprising in New York City and a closing ceremony, in additional to enhanced annual Pride Week celebrations. WORLDPRIDE 2014 TORONTO has created 2 DMO / Tourism Board packages: Package A Package B A $10,000 B $20,000 Connecting with WorldPride 2014 Toronto will not only provide your City with local, national and international media coverage and millions of brand impressions but it also helps shine a spotlight on the worldwide need for equal rights for all LGBTTIQQ2SA* people and aid in the continuation of the Pride movement and celebration of present-day successes. Accompanying this document is the Pride Toronto 2012 Economic Impact Study, which details relevant metrics from Toronto’s largest Pride celebration to date. If you would like additional information regarding the exclusive packages detailed in this document, please contact Ben Freeman, Director of Development at [email protected]. Regards, Ben Freeman Director of Development WorldPride 2014 Toronto *LGBTTIQQ2SA is an abbreviation used to represent a broad array of identities such as, but not limited to, lesbian, gay, bisexual, transsexual, transgender, intersex, queer, questioning, two-spirited, and allies. WORLDPRIDE 2014 TORONTO DMO PROPOSAL PAGE 2 OF 7 PRIDE TORONTO & WORLDPRIDE 2014 TORONTO Pride Toronto exists to organize and host Pride Week, an annual 10 day arts and cultural event that celebrates, empowers, and supports the diverse and delightful community of lesbian, gay, bisexual, transsexual, transgender, intersex, queer, questioning, two-spirited, and allied communities. Pride Week commences with a media launch party, Proclamation of Pride Week by the Mayor of Toronto in both Official Languages (English and French) and the raising of the Rainbow Flag over Toronto City Hall. The festival encompasses ten spectacular days of arts and culture programming including comedy, theatre, cabaret, literary readings, visual arts, and much more spanning the entire downtown core of Toronto. The explosive grand finale – the Pride Week Street Festival – spans more than twenty city blocks centered at Toronto’s Church & Wellesley Village and features performances on outdoor stages, a street fair and marketplace, two marches, and The Pride Parade. At the 28th annual conference of InterPride (the International association of Pride organizations), held in October 2009 in St. Petersburg, Florida, the InterPride membership voted to accept the bid of Pride Toronto to host the 4th WorldPride. This event will take place June 20-29, 2014 and for the first time, will be held in North America. In the lead up to WorldPride 2014 Toronto (WP14TO), Pride Toronto and a handful of strategic partners will be engaging in an extensive marketing and promotional campaign in 2013 that will heighten awareness of WorldPride 2014 Toronto by having a presence at all major Pride festivals around the World! 2012 ECONOMIC IMPACT STUDY HIGHLIGHTS 1,220,000 67% Unique Attendees Awareness of WP14TO Larger proportions of older with intent on participating men and yonger women $277 M 40% Attendees Total Economic Impact earn $50K/year or more 1.5 M 15% Attendees Additional Attendees earn $75K/year or more expected for WP14TO WORLDPRIDE 2014 TORONTO DMO PROPOSAL PAGE 3 OF 7 TOURISM PACKAGE A WORLDPRIDE 2014 TORONTO PARADE PREMIUM FLOAT ENTRY One (1) premium placement WorldPride 2014 Toronto Parade Float entry for the Sunday June 29, 2014 event. The annual Parade draws a live audience of hundreds of thousands and nearly 1.6 million people watch the live broadcast of the Parade nation-wide. WORLDPRIDE 2014 TORONTO DMO PROPOSAL PAGE 4 OF 7 TOURISM PACKAGE B ADVERTISING & PROMOTION One (1) full-page advertisement in the Official WorldPride Guide, and a prominent inventory of WorldPride website banner advertisements (impressions based). The Official Pride Guide is distributed through our Media Partner and has circulation of over 600,000. WORLDPRIDE 2014 TORONTO PARADE PREMIUM FLOAT ENTRY One (1) premium placement WorldPride 2014 Toronto Parade Float entry for the Sunday June 29, 2014 event. The annual Parade draws a live audience of hundreds of thousands and nearly 1.6 million people watch the live broadcast of the Parade nation-wide. STREETFAIR BOOTH ACTIVATION SPACE: One (1) unit of premium booth space (10’ wide by 10’ long) on the WorldPride 2014 Toronto Festival Site. This space is ideal for branded tents, roto-arm banners, flags, sampling, contesting, interactive media, and interactive brand ambassadors. a. WorldPride 2014 Toronto will provide electricity at no additional cost. b. Operating Times: i. Friday June 27, 2014: 6:00 PM to 1:00 AM ii. Saturday June 28, 2014: 11:00 AM to 1:00 AM iii. Sunday June 29, 2014: 11:00 AM to 11:00 PM c. WorldPride 2014 Toronto does not provide tables, tents, chairs, site parking, or any other supplies/equipment related to the booth space, d. SAMPLING RIGHTS included from within the confines of the booth space. WORLDPRIDE 2014 TORONTO DMO PROPOSAL PAGE 5 OF 7 PACKAGE OPTIONS & BREAKDOWN TOURISM PARTNER RIGHTS A B & BENEFITS DESCRIPTION Package Fee $10,000 + HST $20,000 + HST WorldPride Parade Float P P Advertising & Promotion P Street Fair Booth Space P PLEASE NOTE To be eligible for theses exceptional discounted packages, each DMO or Tourism Board must partner with either their local Pride Festival or an LGBT community group. “Partnering” includes, but is not limited to: promoting (via the benefits listed above) your local Pride Festival or LGBT community group and facilitating their onsite participation at WorldPride 2014 Toronto. WORLDPRIDE 2014 TORONTO DMO PROPOSAL PAGE 6 OF 7 TORONTO. OUR PRIDE IS EVERYWHERE. For more information, contact: Ben Freeman | [email protected].
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