MARKETING AND COMMUNICATIONS 2014
Incoming freshmen show their Warrior pride during Admitted Student Day.
’14 Wayne State University — Marketing and Communications — 2014 RECRUITING BY MAIL
The Office of Undergraduate Admissions conducts a number of print campaigns throughout the year. Each is targeted at a key audience and each has a specific goal. For example, high school students are invited to events such as the Spring Open House, while admitted students receive welcome packets filled with compelling reasons to enroll at Wayne State, an invitation to Admitted Student Day and detailed orientation materials.
Undergraduate Admissions 42 W. Warren Ave. Detroit, MI 48201
Spring OPEN HOUSE MARCH 22 • 10 A.M.-2 P.M.
Office of Undergraduate Admissions 42 West. Warren Ave. Detroit, MI 48201 GET FAMILIAR with your
WAYNE STATE UNIVERSITY FUTURE Come to campus to learn more about becoming a WSU student
Connect with WSU
ASD_invite.indd 1-3 1/24/14 10:42 AM
Above: Prospective students are mailed invitations to Spring Open House. Below: Admitted students are encouraged to come to campus for either Admitted Student Day or Spring Open House — or both.
2 WSU New Student Orientation Orientation is an important — and fun — introduction to Wayne State University that takes place on our Midtown campus and is offered on several dates: Friday, March 28; 8 a.m.-noon Welcome Center Auditorium Thursday, April 17; noon-5 p.m. McGregor Memorial Conference Center Wednesday, April 30; noon-5 p.m. Welcome Center Auditorium Choose the session that’s right for you and sign up at wayne.edu/ orientation using your AccessID and password.
Orientation FAQ Is attendance required? Yes — every new student is expected to participate in WSU’s orientation process. Does this cost anything? Pre-orientation checklist A charge to cover materials and expenses is automatically included in n Register for orientation using your your tuition and fees bill. WSU AccessID and password: Can I bring guests? wayne.edu/orientation Due to space constraints, only students can be accommodated for n Review your financial aid information: orientation activities. pipeline.wayne.edu What if I need special accommodations? n Set up your WSU email account: WSU is committed to providing equal opportunity for participation go.wayne.edu/newstudent in all programs, services and activities. For assistance, email n Think about living on campus: [email protected] at least 10 days prior to your session. housing.wayne.edu Where do I go for more information? n Review your transfer credit evaluation: Visit orientation.wayne.edu or call 313-577-2100. stars.wayne.edu
Above: We communicate key details in a concise way through the New Student Orientation invitation. Below: Each admitted student receives a welcome packet in the mail with details about becoming a Warrior.
3 Wayne State University — Marketing and Communications — 2014 2015 outreach
When high school students express early interest in WSU by requesting information or including the WSU code on their ACT, we actively reach out to them in a number of ways. Events such as AP Day allow motivated students to experience campus firsthand, ’15 while the One Minute Scholar video series puts WSU faculty into high school classrooms. A key communication piece is the prospective student viewbook, which showcases everything Wayne State has to offer with succinct copy and aspirational photos.
BE A
WARRIORat WAYNE STATE UNIVERSITY
The prospective student viewbook was designed to inform and impress.
4 Give us one minute.
1minute_scholar_foldover.indd 1 2/26/14 10:49 AM
Wayne State Above: Teachers are invited to use One Minute Scholar Tuesday, April 23 AP DAY 10 a.m.-noon videos in the classroom to enhance daily lessons. Join us on campus for our 10th annual Advanced Below: The annual AP Day rewards motivated students Placement Curriculum Enrichment Day. You’ll get an insider’s look at college life — including with a fun and educational campus experience — and a a sample lecture, tour and lunch in a residence hall café. preview of what’s to come.
WSU faculty members will lecture on: n Biology n Italian n Calculus n Physics n n Chemistry Psychology AIM HIGHER n Computer science n Spanish wayne.edu n English composition n Statistics n English literature n United States history n German n World history Connect with WSU n Human geography
The entire event is free, but space is limited! Register today to reserve a spot in the lecture of your choice: go.wayne.edu/apday.
5 Wayne State University — Marketing and Communications — 2014 RECRUITING EVENT MATERIALS
To help admission counselors make the most of their time at college fairs and other recruiting events, we create attention- grabbing, information-packed materials for their tables. Counselors flip through booklets to illustrate their discussions, then send students off with those details in hand. The academic search poster not only provides key details — such as a list of undergraduate degree programs — but also offers a multitude of reasons why Wayne State is a great choice.
Admission counselors use a series of targeted booklets to tell prospective students about topics such as financial aid and the Irvin D. Reid Honors College.
6 WHAT'S HAPPENING AT WAYNE STATE ACADEMICS ATHLETICS Nursing Program Basketball vs. Grand Informational Session Valley State Feb.11 and April 8 Feb. 22 2-3 p.m. Women play at 1 p.m. March 11 and May 13 Men play at 3 p.m. 10-11 a.m. Baseball vs. Saginaw Cohn Building, Room 13 Valley State nursing.wayne.edu March 29 Pharmacy and Health Noon Sciences High School wsuathletics.com Informational Session Feb. 4, March 4 ARTS and April 1 Hilberry Theatre
6-8 p.m. Moon Over Buffalo
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courses, get details about applying those those applying about details get courses, Applebaum Building Feb. 21-April 5 classes and collaborate with like-minded students and faculty. Apply early for for early Apply faculty. and students like-minded with collaborate and classes sport courts, three-lane track and and track three-lane courts, sport
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dozens of career-enriching study abroad programs on five of of five on programs abroad study career-enriching of dozens
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EXPLORE. DO MORE. DO EXPLORE. careerservices.wayne.edu • studyabroad.wayne.edu Expand your horizons your Expand
Fund your future finaid.wayne.edu • scholarships.wayne.edu Affordable? College? Yes. We believe college should be affordable to anyone who’s willing to put in the time and effort. That’s why even though Wayne State’s tuition is the lowest among Michigan’s research universities, we presented nearly $38 million in institutional awards to undergraduate students during the 2012-13 academic year. The first step to financial assistance is completing the Free Application for Federal Student Aid (FAFSA) at fafsa.gov. It’s available beginning January 1, Come to Wayne State so file using the WSU federal code002329 as early as possible (and before our priority deadline of March 31) for maximum to soar aid consideration. Once you complete the FAFSA and are admitted to WSU, you will receive your award information that may include federal, state, institutional and private aid in forms of scholarships, grants, college work-study and loans annually. When you become a Wayne State Warrior, you’ll exceed your own expectations. Sure, you’ll earn your degree, but you won’t be satisfied with Do the math just a diploma. Why? Because you’ll want an experience. You’ll want to There is no better investment than the future you. But how much will a Wayne State degree cost you? That answer depends wander off the beaten path. Heck, you’ll want to pave your own road. on several factors, such as how many credits you take and whether you live on campus or commute. The following estimates can give you an idea. You’ll challenge yourself in Detroit, a city with spirit. You’ll meet fascinating Make yourself at home housing.wayne.edu • dining.wayne.edu people with fascinating points of view. You’ll engage in lively classroom 2013-14 estimated expenses discussions with profs who aren’t just teaching from the books — they’re Being just steps away from your classes isn’t the only reason to live on (based on a freshman taking 15 credits during both fall and winter semesters) writing them. And then you’ll test what you’ve learned out in the world, campus, but it’s a huge perk. In addition to being a short walk from lecture doing fieldwork or hands-on research that will uniquely prepare you for your halls, libraries and labs, Wayne State’s comfortable housing offers amenities n state n state ut of state ut of state career or grad school. No, Wayne State isn’t a walk in the park — but why like Wi-Fi, air conditioning and cable. There’s space for studying and Commuting Commuting i ing on campus i ing on campus i ing on campus i ing on campus would you want it to be? Show up and get ready for real life. socializing in the rooms and community areas, which include kitchen, Transportation Transportation Room and Room and Room and Room and Live in a U.S. state fitness and laundry facilities. 2,954 2,954 board board board board or Canadian province 9,269 9,269 9,269 9,269 that borders a Great 15,192 15,192 21,507 21,507 34,126 34,126 Residents and commuters alike will enjoy the convenience of on-campus Lake? You may qualify for tuition at 110% dining. Relax over all-you-care-to-eat fare with friends at the Towers Café or of the in-state rate. Boo s and Boo s and Boo s and Boo s and Boo s and Boo s and Gold ’n’ Greens, which features vegetarian, vegan and kosher dairy cuisine. Stay to play supplies supplies supplies supplies supplies supplies Tuition and fees 1,144Tuition and feesTuition and fees 1,144 1,144Tuition and feesTuition and fees You also can grab a bite on the go at spots such as Taco Bell, Starbucks and doso.wayne.edu • studentcenter.wayne.edu 1,144 1,144Tuition and fees 1,144 $11,094 $11,094 $11,094 $11,094 $23,713 $23,713 Bene Pizza, all centrally located in the Student Center. Looking to go beyond the books? Wayne State is home to hundreds of student Go to apps.reg.wayne.edu/tuition to calculate your personal tuition and fee estimate. organizations that sponsor everything from ethnic celebrations and political debates to Get in the game charity events. Whether you’re interested wsuathletics.com • rfc.wayne.edu in a fraternity or sorority, a professional Wayne State Warriors compete in most organization or a cultural group, there’s no major sports — and do quite well. The better way to meet people, find things to do, make a difference and have a blast. WSU women’s basketball team reached Apply now the NCAA Sweet Sixteen in 2013, and apply.wayne.edu the swimming and diving teams swept their GLIAC conference titles yet again. Find your own answers Wayne State University reviews each research.wayne.edu Don’t delay in stocking up on green- Check us out Be smart and-gold spiritwear and joining us as Do you have what it takes to succeed in the D? Come see for applicant individually based on GPA, WSU’s standing as a premier urban research honors.wayne.edu we root for our hometown heroes. yourself. Campus tours take place each weekday at 10 a.m. and ACT or SAT score, and any supporting university means more opportunity for you to The Irvin D. Reid Honors College offers more than challenging academics. 2 p.m. A Warrior Guide will walk you around and answer all of documentation that may be requested. get into the lab and explore ideas that interest It helps you make your mark on the world. This city-based, service-oriented The Mort Harris Recreation and Fitness your questions. Because these are current students, they can fill (Use WSU code 2064 when you take you, no matter what your course of study may experience will give you the resources to go on to greatness, like alumni Center is a great way to stay fit, have you in on everything from favorite profs to which day the Towers the ACT; use 1898 for the SAT.) If you be. Top-notch professors guide these efforts who lead Fortune 500 companies and excel at the most prestigious medical fun and blow off some steam on Café serves sushi. Reserve your spot at wayne.edu/tour or by are transferring from another college or with patience and expertise. As early as your schools — including ours. Plus you’ll get priority registration for the best campus. In addition to a full gym, calling 313-577-2100. university, or have taken AP exams or IB freshman year, you’ll analyze and inspect in classes and collaborate with like-minded students and faculty. Apply early for sport courts, three-lane track and courses, get details about applying those WSU’s state-of-the-art labs, with access to optimal consideration. 30-foot rock wall, it offers a variety of Get a 360-degree preview before you leave home at credits to your Wayne State record at fieldwork and funds for conferences. intramural and club sports. virtualtour.wayne.edu. transfercredit.wayne.edu.
Above: High school counselors receive event fliers to keep their students informed about opportunities to visit campus. Below: Everything a prospective student needs to know is covered in this efficient trifold handout.
7 Wayne State University — Marketing and Communications — 2014 TARGETED RECRUITING
Wayne State’s recruiting efforts extend far beyond high school. Recent campaigns have reached out to summer semester guest students, community college students looking to take that next step, members of the military ready to prepare for a civilian career, and alumni interested in serving as ambassadors to recruit the next generation of students.
More credits. Less time. be our guest this summer at wayne state university
WAYNE STATE UNIVERSITY’S OPEN HOUSE at Schoolcraft College TUESDAY, MARCH 18 4:30-7:30 p.m.
VisTaTech Center 18600 Haggerty Road • Livonia, MI 48152
Learn about WSU’s degree programs that will be offered at the new Schoolcraft Center this fall: • Business accounting • Electrical/electronic engineering • Business management technology • Computer science • Electromechanical engineering technology • Computer technology • Mechanical engineering technology • Electric transportation technology
You’ll be able to: • Apply on-site • Speak with admission counselors, academic advisors and financial aid representatives
Reserve your spot today and qualify for a preliminary transfer credit evaluation at go.wayne.edu/schoolcraft-openhouse.
Above: Guest student mailer. Below: Schoolcraft partnership promotion.
8 WayneWayne StateState by thethe NUMBERSNUMBERS
1 370370 2 $36 DEGREE PROGRAMS MILLION for WSU students to choose from, including everything in grants and scholarships are allocated to from biomedical engineering to urban studies undergraduate students each year
3 4 5 1816 6 6050 POLICE 5 professionally trained officers on varsity athletic teams that bring Wayne State’s dedicated police crowds to their feet on campus Extension centers force, working 24/7 to keep and on the road offering WSU courses at locations campus safe throughout Southeast Michigan, in addition to main campus in Midtown INSPIRING THE 6 2,8503,000 7 1,8001,800 NEXT GENERATION students who live on campus in three residence halls full-time professors and instructors who share their and three apartment buildings expertise with students from the front of lecture halls, classrooms and labs
8 9 10 1,0001,000 2020 420400 student organizations keeping students working to become doctors countries spread across five continents things interesting, including at the largest single-campus medical where study abroad adventures await 11 fraternities and 15 sororities school in the country
Note: Numbers are approximate based on the fall 2012 semester.
GREETINGS
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to let us know, including including know, us let to [email protected] email please postcards, to let us know, including including know, us let to [email protected] email please postcards,
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GREETINGS from WAYNE STATE
5x7Postcards.indd 2 2/28/14 1:05 PM 5x7Postcards.indd 3 2/28/14 1:05 PM
Above: Alumni ambassador package. Below: Informational booklet for veterans.
A COMPLETE GUIDE FOR Military and Veteran Students
9 Wayne State University — Marketing and Communications — 2014 celebrating EXCELLENCE
Each day across campus, members of the Warrior community Aim Higher. We recognize the outstanding work of faculty, staff and students to thank them — and to promote their accomplishments to prospective students and supporters. Among the most popular efforts are the WSYou internal newsletter, the Professors Who Do poster and electronic sign campaign, the Certificate of Warrior Pride peer-to-peer recognition program, and a poster series to make sure President Wilson’s words continue to inspire.
Professor lays the ground for
Jan. 15-28, 2014 Student Center Rendering of the Student Center Building. “green” cement wayne.edu/today gets upgrade Concrete is second only to like molecular composition SAID IT water as the most widely means the material has a Exciting renovations are being through the WHO WAS YOUR made to the Student Center third floor used substance on Earth. greater degree of flexibility, Building — a major hub of to provide Unfortunately, its production which means less cracking — a MENTOR? activities and services since 1969. a new food is one of the single largest common issue seen in structures contributors of environmentally and roadways. As the university continues to court and meet the needs of both its dining harmful carbon dioxide Wu’s discovery is moving closer commuter students and those area, new emissions. In 2002, Associate to full-scale commercialization, student activity and organization end of the site. Other exterior living on campus, an expanded Professor of Civil and and the university filed for a and updated facility has become facilities, and improved retail and improvements include new Environmental Engineering getting to know... patent in 2012. a priority. recreation options. glazed windows throughout the Hwai-Chung Wu set out to Matthew Williams third floor and further repairs Of the 197,000 square feet of The building will also be AIM HIGHER: create environmentally friendly Alumni Relations Officer expanded through the conversion from floors four to seven. cement, aptly named for the city Development building area, 95,000 square feet Julie Faust of renovations are underway, of the exterior colonnade on The $26.5 million project is it was created in. Gullen Mall to interior space, expected to be completed by Ellen Holmes stretching from the basement According to Professor Wu, boasting new entrances at each summer 2015. Helping students reach their full APEX Scholars Detroit Cement is much better potential inspired Julie Faust to “ At WSU, it was Dr. Cynthia for the environment than join Wayne State in 2007. From Ward. She gave me the Student wins on Jeopardy! traditional cement. knowledge and skills to her first job as an office services progress in my career and a “Who is J.R. Ewing?” Shekhar, who earned his clerk in the Law School to her “Cement production is tough true desire to serve students.” That was the question College bachelor’s from WSU in 2007 current position as an interim on the environment because it of Engineering biomedical and a juris doctor from the manager in the Student Service requires so much heat,” said Wu. engineering master’s student University of Wisconsin Law Center (SSC), Faust has been “It takes far less heat to create School last year, has watched Varun Shekhar needed to write Shekhar and Jeopardy! host instrumental in reaching out to Detroit Cement, meaning about Jeopardy! since elementary school. Alex Trebek. for his second Jeopardy! win. students. 50 percent less carbon dioxide He took the test to appear on the is released into the atmosphere “I was trailing going into the show in early 2013. Shekhar, who appeared three “She has done some awesome during its production.” final round, and the category times on the show, plans to things,” says Ann Elinski, the was ‘TV Characters.’ We needed “I was invited to audition here in Detroit in July. I was in the use his winnings to pay off his SSC’s assistant director. “Under In addition to the Hometown: Detroit. to identify whose funeral was student loans. Upon graduation, Julie’s leadership, 48,000 outreach environmental benefits, Wu’s Frank Procopio attended by Mark Cuban, Jerry middle of studying for the bar Wu displays his “green” Alma mater: Wayne State Shekhar will serve as an associate calls have been made to new and creation performs better than Internal Audit Jones and Mike Rawlings. exam, but decided to take a few Detroit Cement. University. attorney with the Pittsburgh law prospective students. She has traditional cement. Its plastic- “ My father. He worked so Ironically, I had read about Dallas days off and review Shakespeare's First job: Camp counselor. plays and world capitals instead of firm Babst, Calland, Clements trained the staff and mentored all hard for my family and never the day before and ended up once complained. He was a Something people don’t know court cases and statutes.” and Zomnir P.C., specializing in of our part-time students.” about you: My grandfather was winning that show.” environmental law. 2014 Word Warriors list great example of everything I born in Cuba. The SSC is the university’s one- wanted to be.” Interests: Sports — I love them all. Former GM exec heads to WSU stop shop, serving the needs of Logophiles, rejoice. The WSU Best thing that ever happened Hugo life as an assistant professor of global supply chain in the auto students, parents and anyone Word Warriors recently released to you: Having kids. DeCampos global supply chain management industry,” said DeCampos. interested in Wayne State. its annual list of the year’s top 10 Coolest place you've ever gave up in WSU’s School of Business Faust, who earned her M.B.A. words deserving to be used more visited: The Bahamas. It As one of the School of Business life as a Administration — and he can’t often in conversation and prose. seemed like a different planet. Administration’s newest from WSU, understands the Everyone was so relaxed. successful think of a better place to be. professors, DeCampos brings student experience and brings The extensive list is composed of Favorite colors: Purple and gold expat in “When you look at all the major a wealth of knowledge about empathy and enthusiasm to the submissions to the website. New — I can’t choose just one. Shanghai public research universities automotive sourcing and deep job. entries are posted at the Word other,” says Jerry Herron, dean to pursue his lifelong goal of a Anita Carter Jeopardy! category you'd in the world, you could make interest in researching how Warriors’ website — as well as of WSU’s Irvin D. Reid Honors second career in academia. Now, “I work with students on a University Advising Center wager everything on: Baseball the case that Wayne State managing the supply chain on Twitter and Facebook — College and a member of the history. after a decade as a leading global daily basis and get to celebrate website’s editorial board. “By “ My mentor at Wayne State researchers and students have can maximize innovation in each week. was one-time Director of Favorite winter activity: supply chain executive at GM, their successes with them and making use of the repertoire the best opportunity to study manufacturing. University Advising Jane Playing in the snow with my DeCampos is beginning his new troubleshoot their issues when The Word Warriors’ 2014 list available to us, we expand our kids. Steinger. She gave me my their plans go off course,” she says. includes the words arcadian, ability to communicate clearly start here.” Best advice you’ve received: “I feel very strongly that every eldritch, fug, humdinger, and help make our world a Play every game like it’s your Don’t be left in the cold — stay updated student has value, and it’s my job lubricious, martinet, mephitic, last. more interesting place. Bringing As winter weather blows other emergencies temporarily • Call WSU’s Newsline at to offer any support I can.” perfidy, pestiferous and these words back into everyday Childhood ambition: through Detroit, it’s impor- close the university: 313-577-5345 or visit Professional baseball player. weltschmerz. Definitions conversation is just another way wayne.edu. Aim Higher recognizes WSU tant to stay informed. There • Register for automatic of these words, along with Rich or famous: Famous. I would are numerous ways to stay associates who excel in their of broadening our horizons.” e-mails and text message • Tune to WDET 101.9 FM for examples of their use, are like to help with community updated in the event inclem- jobs. To nominate someone for alerts at pipeline.wayne.edu. information on building clo- To join the fun and possibly Please direct questions issues, mainly mentoring under- ent weather, power outages or available on the site. privileged males. sures or delayed start times. Aim Higher recognition, email resurrect a beloved word, visit and story ideas to [email protected]. “The English language has more wordwarriors.wayne.edu. [email protected]. words in its lexicon than any
Certificate Warriorof Pride John Smith Name
You have received this certificate of recognition because you: go out of your way to answer student questions.
Thank you! Now it is your turn to recognize someone. Fill out the attached and send it in campus mail. Please make a copy of the blank certificate to send along with it.
Above: The biweekly WSYou newsletter keeps faculty and staff up to date on campus happenings. Below: Faculty and staff can deliver pats on the back through the peer recognition program. We all cheer for Warrior sports — big wins are heralded on electronic signs across campus.
10 Professors Professors who do. who do.
AIM HIGHER AIM HIGHER
Meet Meet Geralyn hn n tt Stephens Distinguished Faculty Fellowship. Member, Academy of Scholars. Member and fellow, American Association for the The President’s Award for Excellence in Teaching. Two- Advancement of Science. 3e Cycle Lectureship in Switzerland. time recipient, Blackboard Corporation’s Catalyst Award. Organizer, chair and member of numerous nationwide Finalist, the Sloan Consortium’s SLOAN-C Award for conferences, symposia and panels. More than 200 articles Excellence in Online Teaching. Member of the Association published based on research funded by the National Science for Career and Technical Education (ACTE) and chair Foundation, the National Institutes of Health and the U.S. Department of Energy. of ACTE’s Resolution Committee. Author of more than a dozen published journal articles. … and a faculty member in the College of Liberal Arts and Sciences. … and a faculty member in the College of Education.
At Wayne State, academic excellence faculty’s commitment to scholarship, At Wayne State, academic excellence lives. Our faculty’s commitment to begins with the men and women of our discovery and student achievement helps begins with the men and women of scholarship, discovery and student faculty. Their research is changing the make a Wayne State education something our faculty. Their research is changing achievement helps make a Wayne State world, and their teaching and mentoring to be proud of. Wayne State University. the world, and their teaching and education something to be proud of. skills are changing students’ lives. Our i i e . mentoring skills are changing students’ Wayne State University. Aim Higher. go.wayne.edu/endi ott go.wayne.edu/stephens
ohn_ ndi ott.indd 1 11/1 /13 2:24 PM Geralyn_Stephens.indd 1 8/28/13 2:45 PM
OTHER UNIVERSITIES OFFER “ “EACH AND EVERY ONE A SEMESTER IN DETROIT; OF YOU CAN MAKE WE OFFER every semester a difference IN DETROIT. ” AND I URGE YOU TO DO SO.” — PRESIDENT M. ROY WILSON — PRESIDENT M. ROY WILSON UNIVERSITY ADDRESS UNIVERSITY ADDRESS OCTOBER 2, 2013 OCTOBER 2, 2013
Posters in elevators and other high-traffic areas of campus inspire Warriors to stand tall.
11 Wayne State University — Marketing and Communications — 2014 BUILDING pride
During events such as convocation and homecoming, an electric pulse of Warrior pride runs through campus. To keep the community close and enthusiastic throughout the year, we organize events such as Warrior Wednesday, with help from the WSU Street Squad. A recent promotion rewarded people for wearing Wayne State spiritwear and allowed folks to swap shirts from other colleges for something a little more green and gold.
SpiritREWARD
another You’ve been caught spreading TRADE SCHOOL'S SHIRT WARRIOR for a PRIDE! freeWARRIOR TEE! As a reward, 10:30 A.M. • WEDNESDAY, FEBRUARY 5 this coupon is good for one piece of Spirit WARRIOR SPIRITWEAR STUDENT CENTER BUILDING SOUTH LOBBY While supplies last. for % OFF Sponsored by the WSU Bookstore 50 REWARD at the WSU bookstore.
trade_tee_flyer.indd 1 1/10/14 1:24 PM wayne.edu/warriorwednesday
Coupon expires:
Warrior Wednesday (above) and the WSU Street Squad (right) are two major initiatives to boost school spirit.
12 ANNUAL WSU STREET SQUAD EVENTS Detroit Target Fireworks — Detroit Movies in the Moonlight — Rochester Art in the Park — Plymouth Dream Cruise — Royal Oak and Ferndale Wyandotte Street Fair — Wyandotte Fire and Ice Festival — Rochester Metro Detroit Youth Day — Detroit Romulus Pumpkin Festival — Romulus Sterlingfest — Sterling Heights Warren Cold Rush — Warren City Square Tigers Kids Day — Detroit Easter Egg Hunt — Auburn Hills
13 Wayne State University — Marketing and Communications — 2014 MAKING A SPLASH
A few words can make a big impression. That’s why Wayne State signage is such a key endeavor. Whether we’re designing a lightpole flag or a four-story banner, the goal is to identify and impress. WSU also makes a splash among the news media, as PR efforts continue to work. More than 700 stories appeared in major media outlets last year — that’s 23 percent more than two years ago. Take a look at the back of this book for a few examples of how WSU made headlines.
Convocation
A/AB banner
14 Campus lightpole banner Corner of Woodward and Warren avenues
Whole Foods Market grand opening 15 Wayne State University — Marketing and Communications — 2014 TV and video
There is perhaps no better way to tell WSU’s story — and capture its spirit — than through entertaining videos and aspirational TV commercials. We’ve populated Wayne State’s YouTube channel with hundreds of clips that quickly make an impression on prospects and influencers. Meanwhile, Aim Higher commercials air on network TV during key times of the year to maximize media dollars.
Wide-ranging videos highlight sports, academics and campus life — often with a sense of humor.
16 campus Promotions
Making sure busy students see key messages can be a challenge. That’s why we use a range of formats and venues to catch their eye. For example, the Student Center renovation announcement was splashed on-site and online, while the promotion of a mobile app competition was optimized — appropriately enough — for mobile devices.
Put a better experience into Warriors’ hands.
WAYNE STATE UNIVERSITY’S MOBILE APP COMPETITION
Up to $5,000 in cash prizes!
Detroit’s a big place, and exciting things are happening all over campus and across Midtown each day. Your new app could ensure that fellow Warriors never miss a beat.
n Registration deadline — April 4 n Submissions due — May 30 n Winners announced — June 13
This is your chance to help the Wayne State community get the most out of their time here and be rewarded for your technical know-how. Apps will be judged by Detroit-based tech entrepreneurs and experts, which means your work will be seen by potential investors and employers. This competition is open to all Wayne State students, faculty, staff and alumni. Teams must include at least one current Wayne State undergraduate or graduate student. For more information, official rules and to register, visit mobileapp.wayne.edu.
Apps may address any topic regarding Wayne State University and include any number of features. Apps may be designed for iOS and/or Android, or may be web-based as long as they are native to a mobile device.
Economic Development
Above: Student Center renovation announcement. Below: Mobile app competition promotion.
17 Wayne State University — Marketing and Communications — 2014 web and digital
As current and prospective students spend more of their time online, we are communicating with them in ways that resonate with their preferences. By optimizing our websites for mobile devices, we are able to reach more people in more ways. Recently, wayne.edu was completely re-imagined to fit the expectations of those we’re trying to reach. We have consolidated 43 separate websites containing more than 2,500 pages into a single site. With each move, we’ve focused on ease of use for prospective and enrolling students.
The new wayne.edu is optimized to work well on a range of devices. Since the redesign of wayne.edu, total visits have increased 17.4%, average visit duration has increased 12.3% and mobile visits have increased 104%.
18 Social Media
Wayne State has a strong presence on social media sites such as Facebook, Twitter and Instagram, where we don’t just speak to students — we interact with them. We keep WSU feeds fresh by updating content daily, and we follow students to stay apprised of pictures and comments about WSU. Best of all, if a student tweets about a problem, we’re often able to offer a real-time solution — such as who they can contact with questions about financial aid or housing.
WSU staffers interact with current and future students on social media sites such as Twitter, Facebook and Instagram.
19 Wayne State University — Marketing and Communications — 2014
Among the WSU entities launching refreshed websites this fall were the Office of Economic Development, the Cohn-Haddow Center for Judaic Studies, and the Division of Development and Alumni Affairs.
20 HTML emails for the College of Engineering and Today@Wayne keep readers in the know while they’re on the go.
21 Wayne State University — Marketing and Communications — 2014 ADS BIG AND SMALL
Print ads capture the attention of readers, surfers, drivers and even downtown Detroit pedestrians. Whether ads appear in targeted publications or in the form of giant freeway billboards, these efforts WSU are designed to grab attention with a few carefully constructed phrases. The current billboard campaign reminds prospective students that Detroit is a unique place to live and learn. Online ads are placed strategically to attract specific audiences. Our newest effort is People Mover signage — cruising above the city now.
WARRIOR PRIDE. The world is a competitive place. That’s why we provide our students with the opportunity to earn a world-class education at a university with world-class art, culture, and athletics. Tour our campus and you’ll be a fan. Visit wayne.edu or AIM HIGHER call 1-877-WSU-INFO.
14_WSU_03 Spring Open House Homepage Takeover #2
Above and below left: Print ads are detailed or to-the-point depending on the publication and audience. Below right: Online ads drive traffic to wayne.edu.
22 It’s All Aboard the Train of Thought with WSU People Mover signage.
23 Wayne State University — Marketing and Communications — 2014 Registration PROMOTION
We take a playful approach to the serious challenge of encouraging students to register for their next semester. For spring/summer, we focused on the fact that students can graduate faster by taking extra classes while at the same time enjoying all that Detroit offers during the warm-weather months. Big-impact building signage, banners and window clings on main campus and throughout the extension centers are strategically timed to greet students as they return from spring break.
Take a step forward
REGISTERfor spring/summer TODAY classes
wayne.edu/register Spring
Summer wayne.edu/register
REGISTER TODAY Take a step for spring/summer classes forward REGISTER TODAY for spring/summer classes wayne.edu/register
Take a step Take a step forward forward REGISTER TODAY for spring/summer classes wayne.edu/register
REGISTERfor spring/summer TODAY classes wayne.edu/register
Take a step forward REGISTER TODAY for spring/summer classes
wayne.edu/register
24 Take a step Take a step Forward REGISTER TODAY for spring/summer classes wayne.edu/register REGISTERfor spring/summer classes wayne.edu/register
Signage across campus reminds students when it’s time to spring ahead and register for the next semester.
25 Wayne State University — Marketing and Communications — 2014 Celebrating wsu on and off campus
The Wayne State Insiders program enlists alumni, faculty, staff, students and friends in publicizing the university. Points of pride are highlighted during themed tours of campus and the surrounding community. Meanwhile, the new Knowledge on Tap series brings renowned professors and scientists face to face with the public in Midtown’s restaurants and cafés, starting in January when WSU English Professor M.L. Liebler presented “The Motown Sound: How Music Shaped the Motor City” at Lefty’s Lounge.
Clockwise from top left: Detroit Historical Museum; Wayne State Farmers Market; campus sculpture walk; D:hive Midtown tour.
UPCOMING EVENTS March 19 — Wayne State Insiders at WSU Police Headquarters April 24 — Wayne State Insiders Jr. for Take your Children to Work Day May (date TBD) — Wayne State Insiders visit the MBRB June (date TBD) — Wayne State Insiders explore Library Resources
26 Your thirst for knowledge ENDS HERE
Physics and Astronomy Professor Claude Pruneau presents “PERILS FROM SPACE!” How the dinosaurs disappeared and so could we … and what we can do about it.
5:30 p.m. l Thursday, March 20, 2014 Traffic Jam and Snug
Knowledge ON TAP
go.wayne.edu/space
A poster for an upcoming Knowledge on Tap and scenes from the first event, led by M.L. Liebler.
27 Wayne State University Board of Governors Debbie Dingell, chair, Gary S. Pollard, vice chair, Eugene Driker, Diane L. Dunaskiss, Paul E. Massaron, David A. Nicholson, Sandra Hughes O’Brien, Kim Trent, M. Roy Wilson, ex officio