Fall Update 2014

MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning Joe, show off their Warrior wear during the program’s visit to Wayne State on Sept. 18. From left to right: journalist Ron Fournier, Governor Rick Snyder, Brzezinski, Scarborough, WSU President M. Roy Wilson and former U.S. auto task force advisor Steven Rattner. ’14 Wayne State University — Marketing and Communications — 2014 Marketing strategy/advertising Travel around the state and you’ll see green and gold. We recently embarked on an extensive outdoor advertising campaign to make Michigan residents aware of our prominent Detroit location, placing billboards along highways as far away as Grand Rapids and Mackinaw City. We’ve also used digital and print advertisements to make prospective students, donors and employers aware of the important role Wayne State plays in this resurgent city. 23 31 75 131 127 23 10 75 Above: A series of outdoor billboards boast Wayne State’s Detroit location. 10 31 131 96 Right: A map highlighting the location of 69 69 our outdoor billboards — stretching as far as 94 23 Mackinaw City. (Note: This map was a four-week 96 snapshot, and locations may have changed). 196 127 94 94 69 131 12 23 94 31 75 223 12 127 2 OUR CAMPUS IS DETROIT You’re going to college for more than a degree — you want to change the world. And there’s no better place to start than at one of the nation’s premier research universities. Our Detroit location puts us in a prime position to partner with industry leaders in health care, technology and more, providing students with real-world experience that prepares them for successful careers. Now is the perfect time to enroll. Our Great Lakes Tuition Award offers in-state tuition (plus a 10 percent fee) to degree-seeking residents of states bordering a Great Lake — a savings of thousands of dollars each semester. At Wayne State, our students’ impact reaches far beyond the classroom to change the world. Be a part of this change — apply today! Print and digital advertisements tout our unique position as Michigan’s only urban research institution. 3 Wayne State University — Marketing and Communications — 2014 undergraduate admissions We work with the Office of Undergraduate Admissions to give students a memorable introduction to Wayne State. Our admit booklet is a great example of the dynamic material we provide to incoming students. Brochures, booklets and posters give a glimpse ’15 of our acclaimed programs and vibrant campus life. We also provide informative materials to keep students aware of upcoming deadlines and requirements as they prepare for the first day of class. The newly admitted student viewbook was designed to inform and impress. MAKE YOUR MARK ON THE WORLD 2014_admit_booklet.indd 1 8/11/14 11:07 AM THE HEART OF THE CITY Never a dull moment Investing in our neighborhood Wayne State’s footprint covers so much of Midtown, With instant access to industry and opportunities it’s hard to tell where the university ends and the city you won’t find anywhere else, it’s no coincidence begins. Steps away from cultural treasures such as the that Midtown is Detroit’s most vibrant and dense Detroit Institute of Arts and the Max M. Fisher Music neighborhood. New shops, restaurants and $ $ Center are our planetarium, art galleries and theatres. 3 BILLION+ businesses are opening every month. And Wayne Not to mention the concerts, performances and high- total investment in Midtown State is investing plenty of resources both on 1.14 BILLION invested by WSU in capital projects since 1993 profile lectures that highlight Wayne State’s over the last 10 years and off campus. jam-packed events calendar each year. 4 OUR CAMPUS IS DETROIT. Fall Open House Saturday, October 11 AIM HIGHER 10 a.m.-2 p.m. OUR CAMPUS IS DETROIT. Fall Open House Saturday, October 11 Main campus • 10 a.m.-2 p.m. COME SEE THE START OF SOMETHING BIG openhouse.wayne.edu GREAT SAVINGS for 2015-16 Michigan’s neighbors Freshman Merit Scholarships Wayne State University offers a range of merit scholarships to qualified incoming freshmen based on a number of factors, including grade point average, standardized test scores and There already are many reasons to pursue a degree at Wayne State University — undergraduate application materials. A separate scholarship application is not required unless otherwise noted. and with our Great Lakes Award, we’re giving you a few thousand more. Because you live in a state or province* bordering a Great Lake, you qualify for ACT Score 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Detroit Urban Scholars an exciting program that allows you to attend Wayne State classes at in-state SAT Score 950 990 1030 1070 1110 1150 1190 1220 1260 1300 1340 1380 1420 1460 1510 1560 1600 tuition rates plus 10 percent — a savings of thousands of dollars each semester 3.90-4.00 Scholarship compared to non-resident rates. You also may be eligible for a Wayne State 3.80-3.89 merit scholarship — but you must submit your completed admission application 3.70-3.79 The Irvin D. Reid Honors College offers the Detroit Urban Scholars Scholarship to select incoming freshmen who have shown an ability to excel in the 3.60-3.69 by March 1, 2015, to qualify for scholarship opportunities. academic arena and are engaged in their communities through service 3.50-3.59 and leadership. Two semesters at Wayne State 3.40-3.49 The Detroit Urban Scholars Scholarship is valued at $24,000 ($6,000 per year High School GPA 3.30-3.39 $30,000 (30 credits) for up to four consecutive years of study). Scholars will become members of 3.20-3.29 Non-resident the Irvin D. Reid Honors College. $24,971 $25,000 3.00-3.19 You will be considered if you: Green Gold Distinguished Presidential $20,000 • Have demonstrated competitive performance in a rigorous high school Great Lakes curriculum with a GPA of 3.0 or higher and have at least a 21 ACT score. $15,000 Award Michigan Above scholarships are subject to the availability of funds and also are subject to change. Visit scholarships.wayne.edu $12,706 resident for additional information. Learn more about the Irvin D. Reid Honors College at honors.wayne.edu. • Submit a completed admission application by Dec. 1, 2014, and all required $11,448 documents by Dec. 15, 2014. $10,000 University Scholarship for National Distinguished Scholarship • Are a Detroit resident and attend a high school within the city of Detroit. $5,000 Merit Scholarship Finalists A Distinguished Scholarship starts at $7,000 per year for • Attend Detroit Urban Scholars Day. WSU aims to reward National Merit Scholarship Finalists four consecutive years with an opportunity to receive $0 interested in studying in Midtown. The University Scholarship additional scholarship funding through participation in Additional materials required to apply for this scholarship are: Scholars Day. Distinguished scholars will receive nominations Based on fall 2014 tuition rates. award is valued at $68,500. • A personal statement of 200 words completing the following statements: to the Irvin D. Reid Honors College. Requirements: To be considered, you must be a National I am proud to be a Detroiter because … Merit Scholarship Finalist and notify the Irvin D. Reid Honors Completed application deadline: Dec. 1, 2014 Based on your ACT score and GPA, you may qualify for a Freshman College of your standing by calling 313-577-3030. To compete for a seat in the Honors College and additional I show my pride in this city by giving back in the following ways … Merit Scholarship. Many private scholarships also are available, and To confirm your place in the Honors College and to compete scholarship funding, you must participate in Scholars Day. • Two recommendation forms. One should be from an academic source we encourage you to apply. Learn more at scholarships.wayne.edu. for additional scholarship funding, students must participate To retain your award, you are required to: (teacher, guidance counselor, etc.) and the other should be from a in Scholars Day. community member (pastor, community leader, etc.). Forms can be • Complete a minimum of 12 credits during each fall found at go.wayne.edu/urban-scholars. We’re pleased to offer these exciting opportunities to help you To retain your award, you are required to: and winter semester for four consecutive years save on the cost of tuition. Take a virtual tour and apply at • Complete a minimum of 12 credits during each fall • Achieve and maintain a minimum GPA of 3.3 and winter semester for four consecutive years* To retain the award, you must: wayne.edu/admissions. Distinguished Student Scholarship Award includes: • Achieve and maintain a minimum GPA of 3.5 • Complete a minimum of 12 credits in both the fall and winter semesters. • Nomination to the Irvin D. Reid Honors College University Scholarship Award includes: • A guaranteed scholarship package of $28,000 — $7,000 • Maintain good standing in the Irvin D. Reid Honors College with a minimum • Reserved seat in the Irvin D. Reid Honors College each year for four consecutive years of study at WSU* 3.0 GPA your freshman year and a 3.3 for the remaining three years. • A scholarship package of $46,000 — $11,500 each • Invitation to compete for additional scholarship funding year for four consecutive years of study at WSU through participation in Scholars Day For more information about this and other Wayne State University scholarships, visit scholarships.wayne.edu.

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